Special Edition: Shift the Narrative — Real Stories, Real Families, Real Senior Living

In this special edition of With the Move, we’re proud to be part of the Shift the Narrative campaign, an initiative focused on redefining how people see and understand senior living.

Larry sits down with Sarah Robertson (CEO of The Arbors & The Ivy), Bri LaChapelle (Digital Marketing Specialist), and Ally Montemagni (Founder of Free Tide Creative) to explore how authentic storytelling, data-driven marketing, and meaningful partnerships are changing the conversation around aging and care.

From a chance meeting at a conference to a deeply intentional partnership, this episode dives into how The Arbors & Ivy is blending strategy and heart, leveraging SEO, paid media, and powerful resident stories to build trust with families at every stage of their journey.

You’ll hear:

• How storytelling brings the senior living experience to life
• Why authenticity and empathy are critical in today’s marketing
• The role of education in supporting the “sandwich generation”
• How aligning marketing across channels creates real impact
• Why the industry must move beyond outdated perceptions of senior living

At its core, this conversation is about more than marketing; it’s about connection, trust, and reshaping the future of senior care.

https://www.linkedin.com/in/ally-montemagni-5485401b/

https://www.linkedin.com/in/sara-robertson-5b876311a/

https://www.linkedin.com/in/briana-lachappelle-cdp-430b14105/

https://arborsassistedliving.com/

https://www.freetidecreative.com/

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