Family Office, Real Estate, And Trust | Webinar E34

Tired of algorithms deciding your future? We walk through a practical, tax-aware playbook for reclaiming control: how family offices design portfolios for stability first, why health and wellness is a secular growth bet, and where secondary markets like Lake Havasu create real opportunities you can see and touch. We unpack the family office model in plain English—diversification that actually diversifies, cash flow you can plan around, and structures that legally help you keep more of what you earn.

You’ll hear how our secured income fund evolved from short bridge loans to long-term holds and a REIT election, what that means for dividends and reporting, and how cost segregation and transferable credits can reduce ordinary income taxes for qualified investors. We dig into two cornerstone projects: Barn Caves, a vertical living-plus-large-garage concept paired with a 40,000-square-foot gym, and The Flats, a more affordable, shared-wall design that meets real price gaps with rooftop decks and strong demand signals. We explain why we chose to operate the gym ourselves, how that turns one-time development profit into durable yield, and the marketing flywheel behind the Family Office Society brand.

Along the way, we share a 2008 story from inside an FDIC auction room that changed our approach forever: the winners weren’t just buyers—they were operators with systems to manage assets at scale. That insight powers our focus on transparency, investor portals, third-party studies, and rapid communication when markets or politics go sideways. If you’re an allocator, a builder, or an investor acting like your own family office, this conversation offers a clear roadmap for navigating volatility with real assets, tax strategy, and trust.

Subscribe, share with a friend who’s rethinking their portfolio, and leave a review with the one tactic you plan to use this year.

Paradyme

Episode Transcript

SPEAKER_00 (00:40):
What's up everybody?
Good afternoon.
I am in Park City.
I am at a little Airbnb.
I'm in this little dungeon downhere.
And uh I'll just kind of shootthe crap with you guys a little
bit just to kind of give sometime for you know people to log
back in.
We had a good sign up uh um uhaudience this time, which is
it's kind of growing more andmore just because I think our uh

(01:01):
awareness of what we're doing iskind of coming out more and
more.
But really, kind of the ideatoday is just to talk your ear
off.
I really want to tell you guys alittle bit about Family Office.
It's a concept that most peopleare starting to pick up on, but
it really kind of has to do withuh what my my belief is the way
the world works.
I don't know if any of you havebeen watching the market or
stocks the last couple of days,but it's been kind of crazy.
So, you know, there's a there'sa when there's that much

(01:23):
volatility, what you're seeingis people, even institutions are
starting to pull money out ofcertain stocks just because of
the volatility, and they theycould see see and forecast kind
of where the world's going.
And like, for example, inNvidia, and you saw uh Michael
Burry.
If anybody knows about uh themovie Big Short, which by the
way, I can walk you through thatmovie.
So if you haven't watched ityet, make sure you watch The Big

(01:45):
Short.
It's a it's a documentary onwhat happened in 2008 and the
market crash, and it's reallykind of eye-opening on how the
institutional world reallyworks.
And, you know, us peasants downhere at the bottom get get kind
of reamed for it.
So um, but with that said, whathappened in 2008 is kind of
driving you know, peoplenowadays into starting to manage
their own money.
Meaning, you know, a lot ofpeople are stopped, you know,

(02:06):
stopped more day trading.
They're using AI to start uminvesting.
They have certain risktolerance, they're doing uh
they're dumping with, forexample, if the market's
starting to drop, you have allthis AI that's managing other
people's money and they'll startdumping stocks.
So you'll see this volatility.
That's why stocks are going soup and some down and up and
down.
The ones that are really makingmoney are the actual day
traders, the humans that arestill active and and buying

(02:29):
stocks when the market drops.
So, really the idea is what isFamily Office, right?
That's the kind of the biggest,the biggest things.
Like, what the heck is FamilyOffice?
You're starting to see me postmore about it.
And it's not a concept that'sthat's new, it's been around for
a long time.
And so I'm gonna kind of giveyou more of a high level on what
that is, then I'm gonna workyour kind of way down into what
it means to groups like us,right?
Smaller allocators, guys thathave kind of created niches that

(02:52):
manage funds and kind of have aspecific um business strategy.
So think of a family office asuh a high net worth client or
family, maybe an institution,Coca-Cola, Johnson, Johnson and
Johnson.
What they'll have is a largelegal firm and advisors that are
managing all that money, right?
You have all this tax strategythat you want to implement.

(03:13):
You want to try to, when youit's like when you build your
wealth, you want to try toretain it, right?
It's one thing to make it, it'sanother thing to keep it.
So when you when you have somuch taxable income, you really
want to focus on certainstrategies to park that money,
allow it to accumulate morewealth instead of paying Uncle
Sam, and then eventually, youknow, pay Uncle Sam down the
road or defer it as long as youpossibly can.
So what happens is the familyoffice concept is where you know

(03:37):
you'll have a subsidiary of alarge uh institution that's a
small advisory firm that haskind of a niche plan on their
strategy or an understanding ofthe market where they'll invest
in certain technology or certaintrades or annuities, insurance,
you know, there's all thesedifferent investment classes.
And then you have kind of thealternative market oil and gas,
you have gold, you have umcommodity training trading, and

(04:00):
then you have real estate, whichobviously that's my background,
so we're gonna talk about that.
So I don't want you to thinkabout this.
Most people wantdiversification, right?
So diversification and ininvestment.
So let's say, for example, uh,I'm gonna pick you Atlas because
you and I are really close.
So, Atlas, you're you're uh yougot five million bucks, you've
worked really hard, you're inyour 50s, and you're like, you

(04:20):
know what, I got five millionbucks from the sale of my
company.
I don't want to put all my eggsin one basket.
I want to diversify.
I know how I know some stocks.
I come from the tech world.
I'm gonna stay in tech because Iunderstand it.
But I really want to diversifyinto real estate because since
I've raised a family and a lotof my wealth has been in real
estate, I want to, I want tokeep, I want to stay within that
because it's something that Ican, it's tangible, it's

(04:41):
something I can rely on.
Um it's always been a hedgeagainst inflation.
It's always, you know, they'renot making more land, right?
So it's always been safe to buyland and develop.
And so we're kind of that firmthat goes out and raises our
hand and says, hey, with yourdiversification model, Mr.
You know, wealth manager, wehave all the security
instruments and we understandmanaging funds and we have the
reporting and compliance and wehave all that stuff for you to

(05:02):
feel more comfortable to investwith us.
But we're also focused on realestate and we have a niche
group, right?
We we focus on storage, we focuson single family, we focus on
health and wellness, whateverthe case may be.
And then with inside that assetclass, those wealth managers go,
well, we like apartments, welike retail, we like certain
geographic locations.
You have all these differentmetrics that these wealth
managers come up with for theirrisk tolerance and risk model.

(05:26):
So that's kind of the high-levelfamily office.
Okay.
Now let's let's dumb it down tomore of the, I don't want to say
low level, but let's just say uhgroups that are starting uh
raising capital, uh, maybe havedone a billion dollars in
transaction or less.
That's probably the better wayto say it.
So in fact, one of my uh and oneof our big announcements is that

(05:47):
we just got uh just backed by afamily office that's local in
Lake Abbasoo.
And I'll share with that maybedown the road, but that's a big
deal for us because now we don'thave to do so much crowdfunding.
We have one large check writerthat's gonna allocate into
multiple projects and get thediversification.
So they're not gonna put alltheir eggs in one basket, right?
So for us, you're starting tosee me utilize social media and

(06:08):
that platform to build awarenessfor Family Office.
But what you're seeing is thatI'm burying it inside the well
health and wellness aspect.
And what I'm targeting is thehealthcare.
And healthcare is the fastestgrowing industry, period, end of
story, right?
You have baby boomers arebecoming more frail, they're the
ones with all the money, andthey're the ones that are going
after, they have they're theones with all the health issues.
So they're investing more andmore into their into their

(06:28):
health.
And I don't know if any of youare sitting down with any baby
boomers that have gone throughsome serious health issues and
they're trying to allocate moneyto get additional income to
cover those costs, but it's avery sensitive subject.
And so they're gonna be verycareful in which direction
they're gonna invest and whothey're gonna invest into.
So from us, from what the way weplay is we we kind of look at it

(06:48):
and go, hey, look, we weunderstand that and we know we
know that health and wellness isthe fastest growing industry.
We're gonna kind of piggybackoff of that.
And for those of you that knowthis, our our Lake Havisu
project, our big barn cavesproject, has a 40,000 square
foot gym, which by the way, weshould have our permits by the
beginning of January andactually like physically break
ground.
And once we start, we're notgonna stop.
So that's a that's a uh a bigplus for us.

(07:11):
We've been waiting on that for acouple of years, so we're very
blessed.
But you know what's happened is,and I'll kind of give you a
quick backstory just to kind ofkind of close the gap a little
bit.
When because we're in LakeHavasu, it is a secondary
market.
Now, when I say a secondary,like a serious secondary,
meaning you the Census Bureaudoesn't even report properly
what what the uh income levelsare, the um income levels are

(07:32):
income and then populationgrowth level is.
It's it's not accurate.
You have to kind of go do aprivate third-party uh
feasibility study or marketstudy like Green Street
Advisors.
I've shared that with you.
If anybody is really looking atopening a fund or managing real
estate, Green Street Advisors isa good firm out of Newport.
Um, but you have to get thisthird-party study to be able to
identify what's reallyhappening.
So it's kind of a boots on theground study, uh, chasing down

(07:54):
DMV records, how many people areactually moving into Lake
Havasu, right?
You need real data points whereCensus Bureau just isn't
scrubbing those types ofplatforms.
So, with that said, what we didis we wanted to go out.
Ultimately, I wanted to justbuild the shell, right?
And then I would bring in anoperator.
I would give a TI credit, tenantimprovement credit, and I would,
you know, build it out the waythat a gym would want.

(08:15):
And I wasn't gonna manage thegym.
So I've gone out to multiple gymoperators, you know, like the
EOSes and the smaller privategyms as well.
And what I'm realizing is that alot of these guys, they're just
not business savvy.
I hate to say it.
So unless you're dealing withthe corporate side, you know,
they're there, it's gonna behard to find the right
sophisticated player tounderstand Lake Habasu because

(08:37):
it's such a niche market.
And so what I've created was,you know, in essence, a business
plan for us to manage a gym onour own.
So we've looked at all thesedifferent models, and I have a
lot of support, by the way.
I mean, for those of you thatknow a lot of people that work
for me, have been in the healthand uh wellness world, fitness
world, and have opened upmultiple gyms.
And so by osmosis, I think wejust have the support.

(08:57):
But we're gonna own and operatethat gym.
Well, when you look at EOS, EOSbought uh, well, had two
different slugs.
They bought uh um what not WorldGym, but what's it called?
Gold's gym.
And then they just had a seconduh uh acquisition as well.
So you're seeing, and then ifyou just look at the data on you
know where the health andwellness is going as far as gym
uh signups and you know, foodeven, by the way, health and

(09:20):
wellness is growing faster than,and I've said this before, but
going it's a faster growingindustry, but you're watching
even from the food industry,there's a 9.4% increase per year
and more production of uh farmto table type of lifestyle, um,
with everything politically andwhat's going on and all the
exposure to all the unhealthystuff that's in our food.
You know, people are pushingback and they're wanting to go

(09:41):
more uh health and wellness.
And then you have the theeverything that happened with
the pandemic, you havephysicians kind of going back to
the old school way of uh youknow advising their patients to
go back to eating, clean, andand working out.
So you're seeing a massiveuptick in activity at gyms, and
specifically more private gymsbecause these they they have
better amenities, it's a littlecloser to the heart.

(10:02):
Um, the the corporate world justreally cares about numbers,
they're not really providingmuch value after that.
So I think what you're seeing,especially in a small town, is
that uh is that type of umbusiness strategy.
So, with that said, what'shappening is is what we're we're
kind of becoming morediversified as we go.
And so, with going into more inthe health and wellness world,
we said, look, you know, withwith it being the fastest

(10:25):
growing industry, why don't wejust name the gym Family Office
Society, which I've owned the,I've owned that uh that that
domain for a long time.
I have the Instagram.
I've kind of I kind of grabbedonto it a long time ago, knowing
that was the wave of the future.
And now we're kind ofpiggybacking off of that.
So, with that said, what'shappening is is we're we're kind
of opening up the doors foradditional cash flow for the
company, which creates moresustainability.

(10:46):
So as we sit down with ourlarger check writers and say,
hey, look, here's thesustainability for the company,
we're going into health andwellness, and then we're also
looking for larger checkwriters, it makes sense to them,
especially when you look at theBarn Caves model where you have
residents that we're gonna buildand sell, and then we're gonna
keep the keep the gym.
Now, for those of you that knowabout my my um my um my debt

(11:07):
fund, my hundred million dollardebt fund, my background is in
lending.
So I have a hundred milliondollar fund now that we're doing
kind of more of the bridgeloans, ground up construction,
fix and flips, what have you.
And what we're doing is we'reactually uh converting uh a lot
of those loans into because thethe note buyers have kind of
faded.
So we were funding loans andselling notes.
And since that kind of game hashas left the building, if you

(11:29):
will, we're kind of taking ourfund and we're investing it onto
assets and doing long-termholds.
What we're the reason we'redoing that is because we can't
turn that capital unless theloans are paying off by uh
standard practices by refinanceor sale.
So after we lend to them, andlet's say it's a builder, he's
building a home, he's got tobuild it and then sell it, or
he's got to build it andrefinance it, right?

(11:50):
So when we would fund the loanback in the day, we would fund
the loan and trade that notewithin two to three weeks,
recapitalize and put that moneyback out to work.
And we would get our fees andthen we get our coupon and we'd
pass that coupon over to ourinvestors.
Well, because of the shift inthe market, what we're doing is
we're amending that fund andwe're building these gyms and
ultimately using the money totake out, uh, take out the gym

(12:13):
capital, if you will, and thenwe're converting it into a REIT.
So the the um the secured incomefund, we can actually elect to a
REIT.
So our investors now will getsome tax benefits on the cash
flow of that, which is big.
So what's happening is we wentinto kind of this fix and flip
in and out kind of model to morelong-term holds.
So it kind of aligns with wherethe family office is, the higher

(12:36):
net worth investors, the babyboomers, they're looking for
more stability and they'relooking for more uh cash flow,
but with some accumulation aswell.
And that's what these are doing.
So we've kind of married up whatwhere the capital market is
going and what we're currentlydoing and how we can marry those
up together.
So ultimately, we're chasingdown family office.
And I hope that makes sense.

(12:57):
For those of you that have anyquestions about Family Office,
feel free to start askingquestions and I'll kind of stop
and keep going.
But I think this is importantbecause a lot of you that I've
that are actually on right nowhave uh I met out in uh Tulum
and I really appreciate all thesupport.
But what I'm seeing is a lot ofpeople are coming to me going,
hey, I want to manage funds, Iwant to start, you know, or open
a fund, I want to start, youknow, developing my own

(13:18):
projects, I want to, whateverthe whatever your practice is,
you know, short-term rentals,long-term rentals, uh, build the
rent communities, gyms, I mean,whatever you want to do, uh, one
thing that you want to create isa financial model where you can
go out to the retail investors,right?
The smaller players, the$50,000,$100,000 check writers, but then
you're also going after thecheck writers that have massive

(13:39):
taxable income and you want toimplement tax strategy, and
that's where some of the wealthmanagement practices come in.
So when you're utilizing some ofthat stuff, meaning tax
strategy, you can start raisingmore capital because again, the
more capital you have, the morewealth you've created, the more
wealth you want to retain,right?
I'll use this as an example.
I know a lot of people havesigned up off of my post on

(14:02):
Instagram and this link.
If you guys saw me yesterday, Iposted something about a cost
segregation study.
Now, ultimately, what that meansis that because of the nature of
the development and the theproduct that we're building, we
can get tax credits on thatproduct.
And ultimately, what that whatthat does is it allows me to
assign those tax credits.
And as you guys can imagine, myoverhead is high.
I pay a ton in income tax, andthen I pay a ton in payroll tax

(14:25):
and tax, tax, tax, tax.
It's a it's a nightmare.
So for a group like me, if Istart retaining assets, I can
actually chase down the taxcredits.
Now that was a$1.9 million taxcredit on just my headquarters
building that I'm completingliterally next month there in my
cabaso.
And that I get a$1.9 million taxcredit that I can assign to my

(14:46):
corporation where all my payrollis and all my management fees go
up, all my profit goes up there,so all my income comes there.
And then I can I can write off alot of that income.
So imagine that.
So what that does for me as anoperator is it allows me to hire
more people, create moresustainability because I have
more of that income that I'vebeen able to retain.
So now I can actually, so again,I'm not paying Uncle Sam, so I

(15:07):
can start hiring more people.
So it's a strategy overall,right?
So when you're talking toinvestors, I can actually assign
those tax credits to them aswell.
So as they, let's say, forexample, as you guys know, I
have a lot of equity uhofferings on my platform, right?
You can invest into the barncaves, you're four, you're in
for four years, you don't give adividend for uh three years, and

(15:29):
then you start getting paid out,and then at year four, you get
all the way paid out with yourequity uh kicker.
During this time, like since I'mdoing you know solar and some
other tax credit plays, I canactually assign tax credits to
my investors.
So your standard ordinaryincome.
So what you do for a livingright now, let's say you have
$100,000 and you know, uh toinvest, you invest with$100,000

(15:52):
to me, and I have I have taxcredits in the project.
I can now take those taxcredits, I can pass it to you
each year.
You can take those tax credits,file taxes, and the taxes on
your ordinary income will comedown.
So what's happening is thatthese investors are going, hey,
I got$100,000 in IRA,$500,000 inIA, whatever the number is, and

(16:13):
you can assign tax credits tome, and I'm making$200,000 a
year, and I can save having topay Uncle Sam so much of my
standard income because of theinvestment with you, Ryan.
I can pay those, send those taxcredits over.
Does that make sense?
So imagine that.
So for example, anybody who's ona W 2, now which most of my
employees are on a W 2.
Imagine if they were, and let'ssay they're making$10,000 a

(16:34):
month, which is kind of standardat my firm, you're making$10,000
a month.
Well, you're paying$3,000 intaxes every year or every month.
So you're only taking home sevengrand.
Well, imagine if you're savinganother thousand bucks, right?
So an extra thousand dollars forsomeone who's on a salary is a
lot of money.
So now multiply that by hundredsof thousands or millions of
dollars, you can imagine howmuch uh how much that is um

(16:56):
beneficial for these investors.
So, with that said, you know,the family office concept is the
fastest growing uh high networth and individual investment
movement, period, in the storyacross the country.
If you guys have watched some ofthe things that I have going on
in Dubai and Abu Dhabi, and youknow, I've traveled the world, I
have been raising capital inthose countries and bringing

(17:18):
them into the US.
And the reason to do that isbecause they the high net worth
clients have so much, like forexample, in France, the tax
rate's 50%.
So a lot of these investors goopen up, you know, an entity in
Monaco because there's zerotaxes there.
They invest from a Monaco entityinto the US.
We're typically the operator tohelp them make that placement.

(17:38):
Then when the uh the profitcomes back, it goes back to them
into Monaco.
That's just kind of one example,right?
And then they do with it whatthey will and maneuver around
for taxes.
So that's why you're seeing somuch money coming into the U.S.
So again, we're that firm thatgoes out there and raise our
flag and say, hey, look, we havetax strategy, we have
consistency, we have the rightproduct.
This is, you know, where we'rein the secondary market, we have

(17:59):
massive growth.
Uh, I think uh for those of youthat are in Havasu, uh, I think
uh we made the LA Times talkingabout there's so many people
coming into Lake Havasu andmigrating there than anywhere
else.
I remember exactly how thepublication was, but it's it's
it's good PR.
So ultimately what I'm doing isI'm just pivoting, right?
We're just watching where themarket's going, and I'm just

(18:19):
creating uh a product, aninvestment strategy that is
catering to what's relevant inthe market, and that's really
important, you know, shifting towhere the market is going, but
understanding what youraudience, your investors, and
what they're really looking todo.
So that's kind of that ears tothe ground kind of model, right?
You want to know what people arelooking to do, what they need,
and you're they're gonna havethat common theme in these

conversations (18:41):
taxes, income, health, and and and they want to
believe in the people thatthey're investing into.
So that's really kind of thefamily office concept.
So with that said, I'm gonnakind of share with you guys a
little bit more in detail on thestrategies that we have so that
you guys can take this away andmaybe implement it in some of
the things that you're doing.
Uh, kudos to some of the peoplethat are here, have been

(19:03):
watching your guys' flips,you're doing well.
I can see that you guys areadvancing into larger projects,
and that's kind of how it works.
So, Nick, you know, good foryou, but I've been watching you,
you're doing great.
Um, with that said, let's talk alittle bit about uh let's talk a
little bit about uh the flats,which is uh that four acres
that's in town of Lake Havasu.
That project is so desirablethat we for the most part have

(19:24):
already stacked the deck.
So we only have three investorsand we go for it, and I haven't
even finished my renderings yet.
Now, what that means is that webuilt the track record, we built
the trust, and we have investorsthat are going, hey, how are if
I write you a check for fourmillion bucks, how can I get tax
credits for that?
How can I save money?
What's my security instrumentlook like?
And how do you know how doesthis overall work?

(19:46):
So I'll kind of give you anidea.
So not only the product thatwe're doing underground, as far
as all of our undergrounddevelopment product for uh sewer
water, storm drain, um uh yeah,sewer product, so basically all
the piping, certain materialsthat we use, we can get
additional tax credits.
Okay.
A lot of people don't know this,but we can implement that.
So again, as an investor invest,I can pass tax credits to them

(20:09):
every single year based on howmuch I've invested into the
construction so far, eventhough, as you know, there's
multiple phases.
And now these investors canactually get some additional tax
credits.
So if you're implementing taxcredits to your investors every
year, it's probably the beststrategy that you can you know
you can start um you knowimplementing into your business
model.
That is a 68-unit product.

(20:30):
It's gonna be a hybrid betweenparadigm storage and the barn
caves.
Paradigm storage is zone, youknow, regular commercial, you
know, storage industrial whereyou have just you know a big big
unit.
You can just store your stuff,you know, your boats, RVs, or
you can kind of make a littleman cave out of it.
That's you guys have beenfollowing me, what I've done.
But you can't live in it, right?
It's kind of a you know, it's a60 or a 60 by 30, and that's

(20:52):
kind of all you got.
It's just a box, right?
And then you can customize it.
But again, you can't live there.
And so the barn caves isdifferent.
I have the same size garages,but two stories of residential
above it.
So it is zoned single familyresidential.
So it's a little bit different,but that's what people are
wanting.
And if you look at like Havasu,that's standard.
It's you know, you have yourregular three-bedroom,
four-bedroom house with a big RVgarage and a standard two-car

(21:12):
garage.
Same concept.
I'm just going vertical andmaking it more dense.
So um, you kind of have toimplement those strategies to
try to do as much volume as thatwe're doing, um, as far as tall
skinnies and going vertical andgetting your setbacks a little
tighter.
But you can make more money andthen you can cater to an income
levels that if no matter whatthe volatility is, it's it's a
product that people are gonnawant.

(21:33):
It's a new product, you'reimplementing technology, and
people love it.
So we're gonna implement thatsame building method into the
flats.
Now, this the the barn caves isa detached product, okay?
It's a townhome detached singlefamily unit one, right?
The the uh flats is more of likea condo model where you have
shared walls.
So the costs are gonna comedown.

(21:54):
So we have three different floorplans, and it's gonna go from
$380,000 to$800,000 is our exitsales price.
So for those of you that knowLake Avasu, that's unheard of to
buy a new house that's athree-bedroom, two-bath house
for you know$380 grand.
That's like, you know, where areyou gonna find that with a
40-foot garage?
Then we have the 60-foot garagedouble wides, and you can go all

(22:15):
the way up to$800,000 and go upto 2,000, 2,200 square feet.
All of them have rooftop decks.
So again, this is gonna be uhzoned single family.
They're just they are townhomes.
It's different than what theycall it out in Havasu, but it is
townhomes, even though they haveshared walls, which standard is
kind of conversations there'snormally for condos.
Uh, but it will be more of atownhome product, and you know,

(22:36):
it's a for sale product.
Same thing.
We build it, we sell it, wetrade it, we make our investors'
money, we move on.
That's a two-year product.
Barn Caves is a four-yearproduct, right?
Where uh, like the the barncaves gym, that's a long-term
hold.
So what's nice is investors thatmay want to convert some of
their equity from the barncaves, they can roll it into the
the gym and start getting thosetax benefits from the from the

(22:59):
uh cost segregation study thatwe did.
And that really kind of allowsthem to stay into more long-term
cash flowing assets.
So that's what you're seeingwith paradigm is we're
implementing a way to createwealth by accumulation, equity,
you know, plays.
And then you can back into moreof the debt pieces where you
have more security, somethingthat's a little bit more uh
stable, you have a little bitmore cash flow, and so you can

(23:20):
diversify in all those models.
Um, the the direction that we'retaking is probably a little more
unorthodox.
And for those of you that knowme, that's kind of who I am.
I've always been kind of adisruptor.
And uh, and what we're doing iswe're implementing these gyms
into what you call family officesociety gyms.
So, what we're implementing isthis think about it this way.

(23:42):
As you know, our marketing isinsane, right?
And it's always about strategy,how to build awareness, but try
to do it for cheap or for free.
Uh, and so as the family officeconcept grows, if we have the
right SEO according to thewebsite and it marries up to our
standard paradigm company site,when people are starting to
Google Family Office, we'regonna have so many of our own

(24:02):
members posting stuff and goingto that page.
It's gonna drive that trafficand push us all the way up to
the top.
And then we're gonna create ahybrid between, hey, you can
invest into all the thingsparadigm.
You could you can look at thehealth and wellness component to
us, you can look at all theseother assets, but we're
utilizing the family office nameto build and rank to then build
awareness.

(24:23):
So some of that strategy is alsovery important because then
again, we're we're getting morepeople to look at what we're
doing as we continue to be uhshow proven track records, more
and more capital will beallocated.
So between taking gyms andconverting them into REITs and
taking them as long-term, youknow, uh cash-flowing assets for
the firm and for our investors,then you have the kind of the

(24:43):
in-and-out model where you'reaccumulating um, you know,
wealth, and then you have allreal estate-based.
So when you're going afterthese, again, these high net
worth investors, you want to beable to give them a roadmap and
make it very clear with marketstudies and all the right
mechanisms to have themunderstand what it is that
you're they're gettingthemselves into.
All right, let me see if there'sany questions so far.

(25:08):
A lot of hellos and his andstoked and all right, cool.
Okay, so let's see, what else Iwant to touch on today?
Um I'll kind of give you guys anidea what you know, I'll tell
you a story.
I'm gonna give you guys a story.
So in 2008, it's funny because Ijust brought this up the other
night.
We watched Big Short.
I'm gonna if you haven't watchedthe Big Short, do me a favor,

(25:29):
watch it.
Feel free to write me, I'll walkyou through it if you don't
understand it.
In 2008, and this is how I cutmy teeth, and this is where I
think you guys will see this iswhat changed my life.
It actually allows me tomaneuver, uh, and hence the name
paradigm, but maneuver aroundcertain market trends that can
be become negative.
So in 2008, I owned a mortgagecompany.

(25:49):
And as you guys know, the themarket crashed, and I was having
my first son in 2008.
I couldn't even put food on thetable.
And uh I ended up going to allmy buddies.
Now, mind you, I had a I had anoffice, I had a house that had
five bedrooms, six bath.
It was like a party pad.
It was a total Wolf of WallStreet, just a little cleaner.
Um, but it was a party pad, it'sthe way it was back in the day.
And uh, and when the marketbasically take, I mean, we went

(26:09):
from I had a big call center, wewere slinging loans out in like
Florida, wet states.
It was just titled No Escrow.
We were closing in three days.
I mean, it was wild our day.
We were closing so many, it waswe were doing like 100, 150
deals a month.
It was wild.
Well, when the market crashed,we went to like one a month.
So it went from big overhead, noincome, we knew it's going down.
So I went to my team on Mondaymornings, and still to this day

(26:31):
I have nine o'clock conferencecalls with my own entire team.
And I said, hey guys, I have a Ihave an idea.
I think why don't we do this?
Since the market's not going toturn around, I'm gonna lose
everything.
I got probably$80,000 insavings, and we're gonna blow
through that next month justsitting on our hands.
How about we go to Vegas?
We blow all of our money, we goone heave-hoe in Vegas, and then
we come back, we filebankruptcy, we live in this

(26:52):
house for like two years, and weall become pizza delivery guys.
And every single one of mybuddies were like, dude, let's
go, let's rock and roll.
So Friday night, that's exactlywhat we did.
I got a private jet.
We went out of Riverside, we gotinto Vegas.
I think we ended up at likeHyde, which was right there at
the Bellagio back in the day,right over the fountains.
It was more of a loungeclub-ish, if you will.
It's like two, two o'clock inthe morning.

(27:13):
I'm buying bottles for theentire club.
I'm like 40 grand deep indrinks.
And this really wealthy Asianguy comes walking up to me, and
his name is Kim, and I don'teven know how to pronounce his
last name, but he was a formerfamily office.
He was a pension fund managerfrom China.
So I found all this out later.
He was a pension fund managerfrom China.
He retired out.
He was watching what was goingon in the mortgage-backed
security market.

(27:34):
So again, the financial crash2008.
So he knew what was going on,right?
And he saw it coming.
So what he did was is he came upto me and said, Ryan, uh, are
you gonna ask me who I am?
And I told him the story thatwe're out here kind of doing my
thing.
And he goes, Yeah, I kind oflike you.
He goes, here's my businesscard.
Do not forget, but you need tocome to my office on Monday
morning, nine o'clock.
And I didn't.

(27:54):
Something told me not to not toforget this and to be there.
He was wearing an IWC watch on,product glasses.
I don't know, it's probably aproduct.
It was just very polished, butspoke perfect English.
So Monday morning we're going,we're we're we're all in it,
we're actually all in a limo.
I have like nine of my buddieswith me.
Mind you, these guys they theypartied all weekend.
I'm like the only normal soberbecause I can't drink, I just
don't know why I can't partylike that.

(28:16):
So we we pull up to this thing,we have a we have a we're in a
limo and we pull up to this thisoffice, and I get out, we all
get out, and there was securityat the front door, and they
asked, they said, Mr.
Garland, and I raised my hand,they said, Okay, you only you
can come in.
All you other guys need to go goeat over there.
And they were they had a lunchtruck.
And so this guy, Kim, had alunch truck for my buddies, but

(28:37):
he only wanted me to go in.
Okay.
So they let me in the doors.
I they walked me to an elevator.
As soon as I get in theelevator, I had another group,
two guys that were another umsecurity uh security.
I come up the elevator, it waslike I don't remember what floor
it was, 12 floor or something.
I go up the elevator, they openup the elevator, two different
security guards take me and theywalk me through this aisle, and

(28:58):
it was one whole floor of thisbuilding.
And I'm it looks like a movie.
I'm walking through this aisle,and on both sides, there were a
lot of Chinese people with thesmallest cubicles I've ever seen
in my life.
Like it's just ironic.
It was just weird.
So I'm walking through themiddle of this aisle and I go to
these big these huge doors inthe back, French doors, you open
them up.
As soon as I walk in, and it'sbasically it was an auction from

(29:19):
an FDIC that was hosting it forbasically billionaires from all
over the world to come in andbuy out banks that were under
you know, and underwater by allthese defaulted assets.
So tons of mortgages, tons ofcredit card debt.
I mean, basically buying banks.
Inside that room was the um CEOof countrywide New Century, you

(29:39):
know, Wachovia was in there,Chase was in there, Bank of
America was.
I mean, these are the biggest,and they all have their own
private security.
And basically, what it was isthat, and this is what the point
is the larger institutions andthe news and all this shit, it's
never honest.
They don't tell you the truth.
Okay.
Back in the day, they said theFDIC came in and bailed out all
these banks, and you know, Iremember who was B of A bought

(30:01):
Wacovia, and all these bankswent under and gobbled up, the
other bigger banks gobbled upsmaller banks.
That's not how this went.
And so this was kind of avantage point that changed my
career.
What it was is that this Chineseguy was so smart, he went to,
and it's ironic because Iactually knew one of the
attorneys for the FDIC, he hadretired at the time, but he was
an attorney.
That's how he walked his waythrough here.
And um, he ended up um basicallyworking a deal saying, hey,

(30:25):
look, you guys have an issuewith managing these assets.
You guys, with your current bankplatform, you guys can't manage
the short sales of the REOs.
You need someone to come in andbasically help you repurpose
these assets.
So if you guys have$600 millionin distressed defaults and
distressed Assets, who's goingto manage those?
So, what what workforce do youhave internally to manage it?
Smart guy.

(30:45):
And I he always he always toldme, he whispered in my ear, he
goes, Ryan, the people that madeall the money during the gold
rush were the ones that providedthe picks and the shovels.
And it was so true.
So I'm sitting, I'm I'm sittingin this auction room, and you
have all these billionaires fromall over the world.
And what the idea was is that itwas an auction block.
It wasn't like it's cheesy asyou go in to an auction and you

(31:06):
put up a paddle, but it kind ofwas.
And what they did is what youcall heat signatures.
They had this huge whiteboardprojector, the whole thing.
And they were showing down to ifyou guys remember this, or
anyways that haven't been in,you know, were involved in back
in the day, you had Pulti homes,KB homes, Standard Pacific,
Beezer, you know, all thesedevelopers, um, all the way down
to Wick, they owned mortgagecompanies and they had loan

(31:28):
officers sitting in the, youknow, the um the uh was it the
pre-sale houses or whatever whenyou go to buy a new house at a
track, I can't think of theword, but um, the model homes,
right?
And they were slinging 228LIBORs, option arms, negAMs, all
these adjustable rate mortgages,like the whole thing.
And so what they did is theseheat signatures were identifying
where a lot of the growth was,like let's just say Vegas, we

(31:50):
had the fastest, no, basicallyit was the foreclosure capital
of the country, then certainparts of the inland empire, and
then certain parts of you knowTexas and so forth.
And what they were doing is theywere showing all of these
mortgage companies that theseloan officers inside these
builders were um basicallyslinging all these mortgages to,
and they can all the way narrowit all the way down to how many
women had mortgages, men hadmortgages, I mean, married

(32:11):
coupled had mortgages the wholenine yards, and uh basically was
helping these guys you know sellthese assets, and they would
say, Hey, if you buy thisportfolio, inside this portfolio
are all these regional banksthat are have these locations
that have employees that alsohave credit card debts and car
debts and all.
I mean, you're you're literallywatching them buy banks.
The problem is that, or the thethe best thing that Kim did was

(32:34):
is he was providing the backoffice.
So if this billionaire is goingto buy all this distressed
assets, who's gonna manage it,right?
So what Kim did is he had allthose people that are in those
cubicles as asset managers.
So if you were to buy uh in it,you know, basically buy a uh,
let's say an$800 milliondistress uh portfolio for 50
cents on the dollar, which is Ithink averaging 45 cents to 55

(32:55):
cents, he would use thoseanalysts and assign those
analysts to then work with realestate agents to do REOs, they
would do all the inspections andBPOs, and they would do all the
heavy lifting to identify whichasset, how to comp it, what
should they sell it at, what tonegotiate short sales at, the
whole nine yards.
This guy was brilliant.
So he comes up to me at the endand he goes, What'd you think?

(33:17):
And I said, Well, I told you Iwas a broke white guy from
Inland Empire.
Why I have no money, dude.
I'm watching all these guys doall these trades.
I'm absolutely broke.
He goes, Well, there's adifference.
He said, Look, I'm gonna giveyou$30 to$50 million per month.
I want you to go repurpose abunch of distressed assets.
So I need you to work directlywith real estate agents that had
relationships, so top agentsthat have relationships with

(33:38):
clients that are going to try tonow check this out, and it's
important that a lot of peopleback in the day were very they
they were embarrassed to saythey're going through hardship
or and and unfortunately, one ofthe fastest growing divorce
rates are always based off of umincome.
They have financial hardship isthe biggest driver.
So it was really hard for a lotof people back in the day.

(33:59):
So what we were doing is we'regoing to these agents that were
working with their homeowners,and we were buying these houses
at massive discounts off market.
So a lot of these people wereworking with these agents, and
we were going in and workingwith these agents again to be
the straw buyer to buy thesehouses.
And what we did is um, and thenwhat we we were trying to do at
first is he wanted me to focuson mortgage backed securities,

(34:20):
basically refinance these peopleout of the bad loans that they
had, right?
So after about two months, Iwent to him and said, hey, look,
I can only put six or sevenmillion dollars out because a
lot I had to still doverification of mortgages,
verification of income.
I still had to do all of this.
And so you know, if people arelosing their jobs, I I they
don't qualify to be able to payfor the rent if we were to or

(34:40):
you know, pay for the refinanceof their house.
So I was only able to get six orseven million dollars out a
month.
And he wanted me to park 30 to50.
So I'm sitting there going,okay, I don't know another way
to do this.
And he calls me and says, Ryan,if you can't place that type of
money, I got to go anotherdirection.
So he was basically my onlylifeline at the time.
So I thought about it over theweek and I said, why don't we do
this?
Why don't we go in?

(35:01):
And since they already haverelationships with all the with
the asset managers, why don't wetarget specific paper like
Wacovia, Chase, Bank of America,certain banks are a little bit
behind on the short saleprocess.
And what what Obama did goodback in the day was the
Forgiveness Act.
So instead of a foreclosure, ifyou were to short sell your
house, the default, the deltabetween what the payoff was and

(35:22):
what your uh what they actuallytraded at was forgiven, right?
So the debt was forgiven.
And so, and then you can go FHAand buy a uh buy a house again
three years after uh after ashort sale.
So I was like, you know, whydon't we do this with kind of
the you know, kind ofunderstanding what's going on in
the big game, why don't we go toall these agents, go to these
homeowners and say, hey, if uhif you can't if you can't

(35:43):
refinance, why don't we buy itand then lease it back to you
and then give you the ability tobuy it back?
So it's still a financial model,but we were only buying these at
like 70 cents on the dollar.
So now instead of trying torefinance the high mortgage and
see if they qualify, we werecutting down the principal
balance and then qualifying themoff of a much lower amount and
giving them in for rent, andthen 36 months later, they can

(36:06):
actually purchase the propertyback.
When we launched Paradigm,Paradigm's brand was opened up
in August of 2009.
This is what the this is thestart of Paradigm.
And we ended up doing, I think,276 short sales for 33 million
in November, and we just startedbanging from the rest of um of
2009, 10, and going into 11.
And the reason I'm telling youthis is because I learned so

(36:29):
much about how the corporateworld works and how they are, in
essence, creating a lot ofproblems uh for you know the
kind of the working class thatthe working class now is onto
it.
So if you have people that areday trading and you have
investors, they don't want tofall in line anymore with the
corporate world.
So you're seeing a lot of peoplepull money out of the stock

(36:49):
market, managing their own moneyand reinvesting it in their own
ways and having more controlbecause they just don't believe
in the larger institutions.
So what I'm doing is I'm going,hey, here's my experience on
what I'm seeing going on withpolitical problems and Nvidia
and you know Michael Burrysaying that Nvidia is, you know,
basically announcing thatthey're 26.9% higher in returns

(37:11):
for their investors, and that'sinflated.
And now, mind you, he's the guywho nailed down the CDOs back in
2008.
He was the first one to catchall that stuff.
So a lot of people listen tohim, and uh he invested in a lot
of water rights, a very smartguy.
But anyway, so that's thatthat's kind of what you're
seeing is this huge shiftbecause of the volatility, and
people are just not comfortablestaying in the stock market and

(37:33):
staying into alternative assetor in certain asset classes.
They're moving more intoalternatives and they're trying
to get more into real estate.
So I think what you're gonna seeis that over the next two to
three years, real estate's gonnabe kind of the direction that
people feel more comfortablebeing in because of the because
it's more consistent, but you'realso able to capture it.
So if you're you're an operatorand you're managing a fund, you

(37:55):
can start raising capital alittle easier because that's
where people are leading.
They want to manage their ownmoney, they want more
transparency, they want toinvest in somebody they can call
at you know 10 o'clock at nightif they're worried about
something.
Um, it's kind of wild.
So, yeah, as an example, myrelationships with my with my um
with my investors skyrocketedwhen Trump was shot.

(38:16):
And what happened is I thatimmediately when I found out, I
called my, I did a mass text tomy team and said, hey, mandatory
call in one hour.
And then I wrote an email toevery one of my investors and
said, Hey, I will give everybodyan update and we can schedule
calls, we could talk thisthrough, but I'm gonna watch the
market over the weekend and I'llgive you guys updates.
And I wasn't wrong.
So it that was what that does isit creates trust with people and

(38:39):
it makes them want to reinvestand continue to invest into you,
but they want to stay more inreal estate.
So if you kind of think ofeverything that's gone on in the
last four to five years, andgiven with the pandemic, people
just don't trust the governmentanymore.
People are just so nervous aboutwhat's happening in the world.
I mean, the fear.
So I'll give you an idea.
Most of my calls, it's fiveminutes about the investment
strategy and then another hourof like my philosophy investing,

(39:00):
my backstory, the turtle we'vehad, how we overcome the
problems, litigation, how I'vehad to do this, or I've had to
respond to things.
It's just the way the world isright now.
So it does open up doors for youfor investors to, or sorry,
operators to collect largercheck writers and investors.
And those are what you callfamily offices.
They're repurposing theircapital, they're allocating more

(39:23):
into real estate, they wantsomething that's more stable,
and they're managing their ownmoney.
And some of the larger playerswill have advisors.
Well, they'll work with Schwabor they'll work with Fidelity or
they'll work with JP Morgan andthey'll have their own advisors.
But even those advisors aretelling their clients to invest
into real estate.
So again, if you have someonewho's extremely high net worth,
maybe 100 million, 50 million,100 million, that's you know,

(39:44):
playing with capital, they mayhave an advisor at a big bank.
And even them, they are saying,hey, yeah, go ahead and allocate
more into real estate.
So if you have the right PPMdocuments, offering documents,
the right strategy, the rightdata supporting your investment,
the likelihood of your capturingsome of that capital for you to
go develop is is high.
So, okay, so let's uh I'mtalking fast because I'm trying

(40:06):
to get as much in as I can hereand uh make it make it worth
your time.
Um, any questions for now?
I don't see anything yet.
Okay.
Um, okay, update real quick.
Some of you guys are existinginvestors.
Quick update.
We are amending our securedincome fund.
I kind of talked on us earlier.
Our secured income fund hasreally kind of been the the uh

(40:27):
you know hard money lending, fixand flip, selling notes, as I
mentioned before, we're gonnaadvise that and start building
our own specs.
Um, as we have gone more intodevelopment, we are realizing
that lending money to otherpeople that aren't as
sophisticated or have a teambehind them is more problematic
because of the volatility inreal estate in certain areas,

(40:47):
like Baltimore and certainareas, we've had to foreclose
and take properties back.
So I think our foreclosure ratepopped up to about 30% over the
last 12 months.
And um, because I've beenthrough 2008, people are trying
to file bankruptcy andstrategically stop the
foreclosure that I'm you knowtaking back.
So as a firm, we got to a pointgoing, you know what, I don't
want to lend money to people asmuch anymore.
We can capture that money.

(41:08):
And by the way, most of myinvestors have diversified, some
into that one, some into otheryou know projects.
And when I go to them saying,hey, market's shifting, I'm
shifting, I'm gonna take thatcapital and go build, you know,
basically my own projects withit, which is a lot, um, it's
gonna change, you know, kind ofthe the direction paradigm's
going, but also accumulate a lotmore assets a lot faster.
You're probably we're probablygonna see a 200% growth uh in

(41:30):
2026, just simply because I'mgonna take the capital I already
have under management and I'mgonna go in a direction that's
more development.
Kind of piggybacks off whatwe're doing right now, anyways.
So that's one for the SIF.
So if you if you are watchingthis and you are a single uh uh
SIF investor, we we should havethe amendment today.
Steve Enipal, our attorney, uhCarlton Fields, if anybody wants
to work with a good attorney,he's not cheap, by the way.

(41:51):
He's it I'd look him up.
Carlton Fields is a partner.
Um, he'll he should have thatdone uh uh later today.
Um, Barn Caves uh is goingreally well.
We're hoping that we're gonnahave our permit for the for the
gym.
I know I touched on this, butjust to close the gap here, uh,
early January.
They have told us uh intoDecember, but I don't believe
that because like all the PTOthat that the the city employees

(42:13):
accumulate towards towards theyear, they typically take three
weeks off in December.
So I've been I've been down thisroad with the city, so I know
how this is gonna go.
So I'm just kind of throwing itout there in January.
So we're narrowing down all ofour construction contracts right
now and starting grading andblock walls and underground and
so forth.
So once that starts, it's gonna,it's not gonna stop.
And as you guys know, I'm gonnago nuts on social media because
that's a big uh it's a bigpositive for the company.

(42:35):
Flats we close on January 9th.
All the capital's already beenraised.
I'm already through, I'm alreadyinto engineering.
My architect was out here withme uh the last three days
looking at some other projectshere, and I won't I won't share
with you guys yet, but I'mlooking at something here in
Park City.
Um, but we've already done ourdesign, all the floor plans are
done, site plan is done.
We've already gone done thekickoff meeting with the with
the city.
They love what we're doing.

(42:55):
They've been really wanting toget this four acres built out a
long time ago, anyways.
I mean, they've been it's kindof a sore thumb in the city, but
we figured out a way to make thenumbers pencil.
Uh, they're giving us incentivesbecause we have built a great
reputation, and so we're gettingsome a lot of support.
So that's that's very helpfulfor anybody that is, you know,
that's a part of the city that'swatching us.
I want to thank you and uh forall your support.
Um uh so that's gonna go well.

(43:17):
That's a two-year play.
Uh, it was a six million dollarraise, kind of a slam dunk.
We have one family office thatcame in.
And then for those of you thatknow my broker, he's really
heavy with me.
He's three million in with menow.
He's gonna rotate out of some ofthe projects and into some of
the other ones as well.
Um, so it's really kind of afamily, right?
I he's pregnant, so if we he'sgonna be focused on selling this
because if he doesn't, hedoesn't make his money back,
right?
So it's kind of nice for me tonot have to worry about the

(43:37):
sales side.
Um uh boat house is gonna bedone in January.
That's a small little, like kindof a same size as like a phase
one of paradigm storage, that'salmost done.
That's kind of like a slam dunkdeal.
Paradigm storage, we're slottedto complete building G, which is
Millionaires Row.
Uh, we're we're hoping to end ofMarch.
And then um, for those of youthat are looking at watching my
headquarters building, that'llbe CEO'd hopefully by the end of

(44:00):
the year.
Hans me trying to get that COSEGin place so I can capture the
tax credits for this year andwrite it off.
Um and then uh and that's gonnabe fun.
And I have kind of a littlesecret, but I can't share it on
here.
Uh you guys will probablyappreciate what I'm doing with
that building.
Uh, but you guys, it that thatbuilding is is from what I'm
hearing, is it there's someannouncement within the city

(44:21):
saying that's one of the mostwell-built buildings in uh Lake
Havases.
So we feel pretty good aboutthat.
Uh maybe some new buildingpractices that uh the city may
be able to implement off of ourstrategies or kind of our
techniques.
Um, let's see, what else?
Uh, I'm looking at buyinganother gym.
Uh, working on that, it's justkind of a value add deal.
It has real estate in the backwhere I can actually build uh
some of the flats on that aswell.

(44:41):
Uh, I bought a lot up in thefoothills.
I'm gonna be building our firstspec.
So Paradigm Homes, we'relaunching that brand.
So we're gonna start buildingsmaller specs.
And these are gonna be just likekind of prints, right?
I'm just kind of like the fourbedrooms or three bedrooms, you
know, three and a half bath forthe house, casitas in the back
pool, you know, try to get aview for the for the lake and
just kind of trade that and justbang that out.
Um, so we're gonna launchParadigm Homes, and we're

(45:02):
probably gonna do maybe three tofour a year.
We're gonna kind of ramp up.
Obviously, it takes time to kindof go.
So 2027 is probably gonna be apretty big year for us.
We'll have maybe three or fourthat we can trade by 2027.
Um, let's see.
I think that is it on the updateof what we're doing.
Uh, again, targeting more familyoffice and utilizing uh
marketing strategies to buildawareness.
All right, so Atlas, outside offinancial investments, where

(45:24):
could we add the most value tothis project or anything else
you've you're we're working on?
I will kind of just piggyback onthat.
You know, if anybody wants toraise awareness for um, you
know, uh the the flats I thinkis pretty much done.
I would say the barn cave.
So what I did, you guys willprobably appreciate that.
So this is really important.
Um, the way that the model is onon uh on the barn caves is so

(45:48):
you have the acquisition of theland, you got planning
approvals, entitlements, right?
You got all the other design,you got to go through all that.
What I did is I have a$15million raise.
What I what you always do is youalways do your financial
modeling as if you raise that$15million and you're accumulating
that preferred return for yourinvestors on day one.
Okay.
Assuming that's when you close.
Because when I raise capital,unless I'm using some of that to

(46:10):
close on the land, I willallocate the the clock actually
starts when we when we actuallyclose.
Okay, that's how it works.
Excuse me.
So what I did was is I knew thatI had it's gonna cost X amount
for the land, X amount forplanning, X amount for
entitlements, right?
The whole thing.
I raised only as much as Ineeded, so about half of that.
So I only raised seven and ahalf.
I'm now going to market.

(46:31):
I'm just gonna kind of cruisethrough December.
We'll throw a little marketingcampaign out because people are
trying to park money for taxesand so forth.
Um, so and then we have a taxcredit.
So if people invest now, we canpush some tax credits because
there is some work that we'vealready done.
Uh, not much, so it's not reallythat big of a deal.
But uh we are gonna do a littlemarketing campaign for that, but
we're gonna start and kick offthe raise again for the barn
caves.
And then obviously we're sittingon some working capital now, so

(46:54):
we can start the grading.
Uh, we've already ordered thebuilding, so we're like, we're
pregnant, man.
We're there's not much fartherwe can go except for now
actually do physical labor, getthe product on site.
Um, I would say, you know, buildawareness for for the barn
caves.
We're gonna try to close thatout hopefully by end of first
quarter.
We may end up finding somebodywho wants to close this out
quickly.
Uh again, our network isexpanding to larger check

(47:14):
writers.
Um, again, those practices areimportant.
We're they're seeing kind of howwe use the right attorneys and
right CPAs.
And uh Juniper Square is anotherone that we're using.
Um, so we're gonna beimplementing that as well.
Um uh our investors already haveaccess to transparency.
So for those of you that are anoperator, look at Juniper Square
as possibly a software uh thatyour investors have access to to

(47:37):
your website.
So it links up to your website,and uh people can like literally
log into their own investmentport uh portfolio.
They can look at everyinvestment they have with you,
whether it's an IRA or personalaccount or marriage, if they're
married separate, it doesn'tmatter.
They can go in there andbasically create their own
investment profile, very muchlike stocks, and they can invest
over here and it shows them whattheir projections are.
They can print out statements ifthey need, you know, um, like a

(48:00):
let's say they're going to getfinancing and they need a
personal financial statement orasset statement.
They can go right on there andand and uh extract a statement
that looks like a bank statementthat says, hey, I have you know
500,000 with paradigm, and itkind of shows them proof of uh
proof of income or sorry, uhproof of assets.
So it's a really cool model.
Investors like that.
That links up to our CPA.

(48:20):
Mark is on is on the line too.
Mark is he does a lot of ourback office and he he does he's
the CPA.
Um, but he you know they haveaccess to all of that stuff as
well, uh, as far as yourinvestors and all of your
investment documents they signis in there, all the K1s, 1099s,
any anything that we prepare forthe investors get pushed into
the profile.
And uh even dividends can bepaid out through there.

(48:41):
So if we have a 10% dividendthat's going out every quarter,
whatever to our investors, wecan literally populate that
married up to our account andovernight we're sleeping and our
investors are getting dividends.
So it's a really cool model.
So again, Juniper Square, forthose of you that are operators,
is probably something for you touh to uh to follow up on.
But other than that, guys, thatis it.
I'm trying to stay under anhour.

(49:01):
Hopefully that was valuable.
Again, Family Office is reallythe wave of the future.
Uh, if you start using that andputting that in your or adding
that to your acumen, I thinkyou'd probably appreciate it
again.
Um, even the smaller uh retailinvestors understand what that
is and are trying to becomethat.
What they're doing is they'resee they're utilizing different
uh investment strategies, tryingto manage their own money.

(49:22):
Um, you're if you look at thedata all the way down to
millennials and the youngergeneration are starting to be
more proactive in investing,where you know, 10 years ago it
was like people that werestarting to get into their 50s
that were just now starting toconsider investing and become
more serious about it.
You're seeing guys that are youknow in their early 30s that are
really starting to get seriousor even late 20s.
So um the investment strategy,family office, um, you know,

(49:45):
allocating capital into realestate, diversification,
secondary markets, uh, healthand wellness, storage is huge.
Uh, lifestyle is a trend tocontinue to follow.
Um, you know, for those of youthat are um that are real close
with rich and are kind of in thehotel world, that's great.
You guys are creating little um,you know, uh boutique hotels.
That's a great one because it'sdifferent amenities.

(50:07):
People like the experienceagainst the lifestyle.
Uh, that's really kind of theway the world's going.
And honestly, I'll tell youwhat's happening for me.
I have one of my family officesupstairs.
She's writing a check for us for$4 million.
What she loves is theexperience.
We become close.
She's like family to me.
And I said, Why don't you comewith me to Park City and go see
some of the other investmentsthat we have going on?
And she's like, let's go.
She's bored.

(50:27):
Her husband wants to go toGlamis for Thanksgiving.
She doesn't want to go for thefirst time in 20 years.
She's like, I'll go hang outwith you.
So now we're hanging out hereand we're talking about
investments.
And she just wants the, shewants the one-on-one.
She wants to see where hermoney's being allocated.
She wants to get to know mepersonally.
Um, and she really wants to knowmore about our uh our how we
operate, right?

(50:48):
And and like and how we'revetting these deals and who
we're talking to.
And that is how we're buildingthis rapport.
So, you know, for those of youthat are going out and raising
money, you need to understandthat this is a relationship
business.
If you do not build a one-on-oneand you're not transparent, uh,
sorry for those of you that maythis may be a little short, but
it's just a common theme to say.

(51:08):
You got to pull up your skirtand show them who you what you
got, right?
You really, really do.
You got this is a relationshipbusiness.
If you guys watch my socialmedia, I'm always helping
people.
I think it's just kind of in myblood now, just because I've
done it for so long.
I want to see people, I don'twant to see people stand on
landmines anymore.
Um, because I've done it, I'vehad to learn the hard way.
But again, it's a relationshipbusiness.
Make sure you're buildingone-on-ones, meet with them, ask

(51:29):
them to come and see when you'rewalking properties, ask them to
come to your groundbreakingevents, you know, meet people
face to face.
Investors actually care aboutthat, even though you know, mass
marketing and crowdfunding isthe way to go.
And that's by the way, that'sthe fastest moving way.
Look at Cardone Capital, okay?
Perfect way.
That guy's moving into like theinstitutional world, but he's
only hooking staying with retailinvestors.

(51:52):
He has bigger check writers allday long, but he's like, no,
I'll stick with my exact teambecause these smaller investors
have got me to where I'm attoday.
And he's doing billions andbillions of dollars in deals.
So that is definitely where it'sgoing.
People again want to controltheir money, they want to invest
into the person they can talkto.
Larger institutions, the suitand tie guys, they're just going
to figure out a way to get theirmanagement fees and screw you.
They can care less.

(52:12):
All they want is theirmanagement fees, and they want
to go, you know, brag to theirfriends at you know, the four
seasons and hang out with peopleand make other people like us
pay for, you know, to get intothese rooms and they never do
anything for guys like us.
So, you know, to be honest withyou, make sure that you're
building that rapport, build theawareness, have the right
strategy, bring in the rightteam, sophisticated people.
Make sure you guys arearticulating that strategy well

(52:35):
and having examples of otherpeople that have actually been
successful, and then build thatone-on-one, and you guys should
do very well.
So, for all of you, thank youvery much for watching.
That was a one hour, a lot oftalking.
You guys heard my backstory andhow I got in the business.
But that again, that was my thedriver of me shifting and being
nimble, but understanding thatthose big suit and tie guys are

(52:55):
not the ones to really um trust.
Sounds weird, but it's true.
Um uh again, the big short, ifyou haven't watched it, go watch
it.
It's kind of nice because theystopped kind of throughout the
movie and explain to you what'sgoing on.
But I'll give you a kind of anexample.
Wall Street was banking onassets to default and wanting
them to.

(53:16):
They were getting insurancepolicies against those
portfolios to fail and wantedthem to fail, which means all of
us on the streets, all theforeclosures and short sales,
and all of us peasants down onthe ground were getting screwed
while these guys were hoping forthe portfolio to fail and
strategically moving assets intocertain portfolios with certain
ratings, and they got aninsurance policy banking betting

(53:37):
against it, uh, knowing thatit's gonna fail.
Okay.
So it was unbelievable, and theymade hundreds of billions of
dollars.
For example, um, uh what was it?
Uh Michael Berry, the guy whofounded this, he invested
probably about$2 billion into aninsurance policies, okay, that
bet against his own portfolio inwhich they bought
mortgage-backed securities, andhe made$469 billion in

(54:02):
insurance.
He only invested$2 billion.
They made$469 billion.
So when you see how this shit'scalled a CDO, you guys will pay
attention to this movie.
When you see how Wall Streetliterally will move around and
care less about us down here,the ones that have been that
have been in 2008, and this typeof PR is coming out, and it's
that black and white, and it'sjust being exposed, it makes

(54:25):
people go, you know what?
I'm not, I'm I'm done believingin you know Nvidia in some cases
and other stocks.
I'm gonna pull my money and I'mgonna invest invest into
something that'll be a littlebit more stable, but I can
control, I can drive by it, Ican smell it, taste it, feel it,
and that's where the world'sgoing.
So hope that makes sense for youguys.
Love y'all.
Hit me up on social media, keepfollowing along.

(54:45):
I uh we'll probably have someshorts off of this.
Um, but I really do appreciateall the support.
And uh, if anybody has anyquestions, happen to dive into a
deeper conversation over thephone or on social.
So thank you guys, have awonderful day.
To my team, Paradigm, thank youfor all your uh love and
support.
I couldn't do it without you.
And uh just for you guys toknow, I can't do this without my
team.
I have I am the visionary andI'm the nut, I'm the crazy guy,

(55:06):
but they are the ones that holdme down and kind of try to catch
up because I'm just kind ofcrazy.
So, all right, guys, love you,hope all's well.
Have a wonderful Thanksgiving,Merry Christmas.
I probably will do the nextwebinar uh in January, and I'm
gonna do one with uh some reallybig um influential people that
have done billions of dollars indebt.
Um, one guy uh is uh uh fromGeorge Smith Partners.

(55:27):
So I want you guys to look upGeorge Smith Partners.
They just bought the company outfor 104 million.
They're the largest advisoryfirm on debt, so they finance
high rises and large master plancommunities.
They're working withinstitutional and retail
investors on equity.
It's amazing on what they'redoing, but they do massive,
massive volume.
So I'm gonna bring those guys tothe forefront so you can hear
their sophistication and whatthey're doing.
But it's gonna be right in lineof what we're doing.

(55:48):
So, all right, guys, have a goodone.
Merry Christmas, happy NewYear's, and uh happy
Thanksgiving.
See you later.