Most Innovative Man Cave and Residential Developments in the Country | Webinar E33

Join Ryan Garland, Founder & Chairman of Paradyme, and the entire development team behind Barn Caves in this on-demand webinar. Get a first-hand look at the vision, strategy, and innovation driving this 93-unit mixed-use development that is redefining modern real estate investing.

What You'll Learn:

• Meet the Experts – A panel of top industry leaders, including developers, engineers, and architects shaping Barn Caves.
• Project Overview – A luxury mixed-use development featuring townhomes, a 32,000-square-foot gym, a wellness spa, and a Dubai-inspired pool.
• Innovative Construction – How steel and barndominium designs enhance efficiency, lower costs, and accelerate build timelines.
• Investment Opportunity – The potential for high-yield returns as Paradyme expands this concept across top U.S. markets.
• Scalability and Impact – A private equity-backed approach to mass-producing these structures for developers nationwide.
• Efficiency and Speed – Prefabrication, streamlined logistics, faster construction timelines, and a GC training program to scale nationwide.
• Sustainability – How solar energy integration reduces costs and maximizes long-term value.

Paradyme

Episode Transcript

SPEAKER_00 (00:44):
Great.
Okay, guys, we are live.
So everybody, thank you so verymuch for joining today.
This webinar is going to becircled around the Barn Caves
project.
For all of you that had signedup, I'm sure you went ahead and
uh read everyone's bios on thelanding page and got a chance to
spend a little bit of timegetting to know each and every
one of these individuals thatare going to be a part of this
project.

(01:05):
And they are vital to thesuccess of not only Paradigm's
overall brand, but the BarnCaves project itself.
And I am beyond honored tointroduce you to all of these
gentlemen because again, theyhave been right there next to me
not only from the beginning, butare kind of guiding this uh all
the way through the finish line.
And I couldn't be uh moreexcited to introduce you guys to

(01:25):
these uh to these finegentlemen.
So I am going to talk a littlebit about me for those of you
that that have been following mefor some time.
You know that I am not a fan ofwasting time, so we're gonna get
right to brass tax.
And what I like to do, to becandid, is get right to just a
little bit about me.
And and what we have here todayis a gentleman that's in front
of you that has 20 years ofexperience.

(01:46):
I've done$3 billion intransactions, really cut my
teeth in the lending space, andbelieve it or not, I actually
started my career in uh inslinging mortgages and call
centers, believe it or not.
And now everyone asks me how thehell did you get to where you
are today?
And I just tell everyone doorsjust kept opening.
I kept walking through it.
So right now we have about650,000 square feet of boat and

(02:08):
RV storage that has morphed intokind of more of a man cave
infrastructure.
We also have been vital to thesuccess of Europa Village, a$185
million winery in Temecula,which is one of the most
recognized wineries now in theUnited States.
I also manage a$100 million debtfund, which is for short-term
bridge loans, uh,mortgage-backed security market,
and uh we have a rather largeoutfit lending money across the

(02:31):
country for ground-upconstruction, hence kind of
getting into the space that weare now, owning a construction
division and morphing into moreof the development space.
So really honored to have youguys here, and I really excited
to uh get right into thegentleman that has helped us
spearhead this, Stephen Beagle,which is my uh what he's
actually become, I'd sayprobably a really close friend

(02:51):
at this point.
Um, I'm I feel honored to havehim here.
Not only is he the gentlemanthat remodeled the Pentagon, but
he uh I'm gonna let him share alittle bit about himself, but he
has an unbelievable backgroundand uh ultimately is the
gentleman who has helped us withthe design of the uh in and the
engineering of this, becauseultimately what we want to do is

(03:16):
take this project and stamp itacross the country and even open
it up to other builders anddevelopers that want to start,
you know, cutting costs butbuild faster and build something
that's a little bit more trendy,but also um staying in the front
lines of costs and so forth.
Because at the end of the day,just to be honest, we didn't
know which direction theelection was going to go.
If inflation was gonna stayhigh, what we wanted to do was

(03:39):
stay on the front lines of onthe affordable side.
And so with these gentlemenhere, they were looking at it
from a value engineering sideand trying to figure out a way
to cut costs all the way acrossthe board and make sure that we
can get people in homes and justfill that gap that uh the
housing crisis is out there.
So, Stephen, thank you so muchfor being here, my friend.
I would love for you to take themic for a second and share a

(04:00):
little bit about your story andyour background.

SPEAKER_02 (04:03):
Thank you, Ryan, and thanks to everybody who's
joining.
Uh Stephen Beagle, architect, 44years doing this.
It's hard to admit that uh inthis circle.
This is a young, dynamic team,and I'm just really thrilled to
be part of it.
Uh, there's some creative peopleon this call, and uh we've got

(04:24):
some great ideas to share.
Again, just you know, mybackground includes the Pentagon
and the Pentagon renovationprior to 9-11.
Complicated building, 33,000people there, 24-7.
Uh, and yet we were able torenovate it.
Post-9-11, the SEC building inNew York City, the old Woodworth

(04:45):
Tower.
That was a fun project.
We had to quickly relocate theSEC, the Securities and Exchange
Commission, back when uh WorldTrade 7 ultimately collapsed
after the attack.
Since then, uh Vice President ofthe National Institute of
Building Sciences, uh codenamedNIBS in Washington, uh, and up

(05:07):
through now, some 2,000buildings too in my portfolio,
uh, and most of them are veryattractive.
So I find that to be uh uh youknow a tribute and a credit, and
pleased and blessed to have thathappen.
Most recently, the Tierra yousee on the screen here, Tierra
on the beach is the largest andmost recent condominium project

(05:30):
in Galveston, Texas.
Uh and Ryan just came down forthe groundbreaking here 10 days
ago.
So we're off and running with a$150 million project in
Galveston.
And as far as the barn caves areconcerned, we are excited,
deeply involved in the finalconstruction documents.

(05:51):
We were just coordinating thatwe should be done with our
permits set here by the end ofJanuary.
There's my introduction.

SPEAKER_00 (05:58):
No, thank you, Stephen.
And just kind of piggyback offof that, we're actually going to
be building our very first unitat our project or a property
that I own in Tennessee.
And uh, we have gotten so muchinterest from other builders and
developers and and uh so forthacross the country.
We wanted to protect our brand.
And one of the things we wantedto do is make sure that we build

(06:20):
this, you know, on a uhundisclosed site somewhere
across the country that nobodyelse is going to see how we
actually design the framing andso forth of this project.
So uh Steven and I were at thereal quick story, Steven and I
are at the property, we'rehaving a cigar, we're getting to
know each other, and you guesswhat how so guess what comes up?
The uh 9-11 Twin Towers, andreally how that thing came down.

(06:42):
So, Steven is a very, very smartman.
He is uh he he has some prettystrong insight on how things
work.
So it's really impressive on uhon his knowledge, and I really
feel honored again that you'rehere.
So, Steven, thank you.
And we'll go ahead and move on.
So, Rob, Mr.
Samson, my other best friend outhere, which he loves to come
over and race the racesimulator, by the way.

(07:03):
He's a GT3 guy, he lovesPorsches.
And uh, if you get to know him,you'll see him driving around
the nicest portion town, which Ilove.
But uh Rob actually is thegentleman who uh is overseeing
all of our boat and RV storage,uh, in essence, what I call our
man caves, our paradigm storage.
He was kind of the uh the leaddesigner on this one.
And him and I have obviouslybuilt a great relationship over

(07:24):
time.
And I went to him and said, Hey,you know, everyone keeps asking
me on my phase one because theproject, even the unit I'm
sitting in now, with uh all theall the infrastructure, for the
most part, a home, people keepasking, man, these things are so
nice, can we live in them?
And the reality is you can't,right, with zoning and other
rules.
And so, like I did kind of putthat whole ear to the ground.

(07:44):
What are my buyers?
What's the community lookingfor?
And and given what the thecity's looking for as well, you
know, the city doesn't want anymore storage being built in the
city limits.
And so when this 18 acres poppedup, which by the way, the barn
cave site is literally twoleft-handed rock throws away
from here, um, we were thinking,okay, why don't we build maybe a
storage unit with like a loft?

(08:06):
But then it morphed into, youknow what, they don't want
storage units again.
So why don't we look at it froma three-story product, which we
were involved in a three-story,45-unit townhome product, tall
skinny's in Denver.
So I went to I went to Rob and Isaid, Rob, ever since I even
moved to my headquarters toNashville, the barn dominion of
movement has just exploded.

(08:26):
And some of you that know me, Iended up uh remodeling an old
barn that was built in 1892.
It was leaning over, it's allold, it's got some great history
to it.
And I went in there and built athree-bedroom, two-bath home,
and literally it's a full house,and you would never know.
You walk up to this old barn,and as soon as you walk into it,
it's a three-bedroom, two-bathhouse.
And so, um, and it's modern,which looks great.

(08:49):
But I went to Rob and I said,you know, it's very trendy.
And when you look at the data, Iwould love for you to kind of
spearhead the design of it withme.
And so that's when uh Rob and Igot into the trenches.
So Rob was really there from thebeginning.
So, Rob, if you don't mind,share a little bit about your
backstory, even with me inParadigm and and uh kind of your
footprint within the city,because that's really important.

(09:10):
I want people to know reallyyour pedigree here in the city,
too.

SPEAKER_04 (09:13):
Awesome.
Yeah, thank you, uh Ryan.
Thank you for putting thistogether today.
Appreciate the opportunity to behere.
And and uh, I'd be remiss if Ididn't say uh it's an honor to
be on the same call as someoneas esteemed as Steven and all
his uh accolades that he put outthere.
I feel like I'll be uh a littledisappointing when we go through
my list of accomplishmentscompared to him, but uh here
goes.

SPEAKER_00 (09:31):
Stop being so unhumble.
Everybody on this, on this, bythe way, is the most humble
people in the world.
Even before this, I've beentrying to coach everybody.
Stop being so humble.
Time to brag about yourself,please.

SPEAKER_04 (09:43):
All right, so I've been uh with Selberg Associates
over 25 years.
Uh, after the untimely passingof uh Paul Selberg, I ended up
uh taking over uh partialownership of the company.
I'm now uh acting as the vicepresident.
Um uh Cellberg Associates hasbeen around for 40 years, and
we're the uh largest and longeststanding architectural firm in
Mojave County.
Um we've designed over fourmillion square feet of metal

(10:05):
buildings and storage facilitiesin the past seven years alone,
and it is definitely a trendthat we see uh moving forward.
And a lot of the stuff that thatum when Ryan came to us, he
said, Well, here's what we'relooking at doing, and he asked
me about the barn caves, and hesaid, Well, on these barn caves,
do you even think that there's Imean, we see it, we think we see
it, that's what's happeninglocally.
And and at the time we weredesigning already two barn caves

(10:28):
that were in different parts ofMojave County, and it was
something that uh certainlythere was there was a trend
emerging, and it's somethingthat you know Ryan, if he's
anything, he's been on thecutting edge of a lot of things,
and I don't mean to pump histires, but you know, he really
uh got his teeth into this andsaid, What are we gonna do here?
And uh anyone who's been inMojave County and Lake Havasu
City, especially for any amountof time knows that the ideal

(10:49):
home here, it seems, in LakeHavasu is a 15-car garage and
about a hundred square feet ofliving.
And uh we've uh we've foundpeople who've put these these
really tiny residences on theselarge lots, and it's all garage
space.
And one thing that uh wasapparent is is we have a lot of
uh second, third, fourth uhhomes uh here that are people

(11:11):
that are living here or comingout here just to party.
We had one client that wedesigned a house for that was
for one weekend a year.
It was for our uh major boat uhweekend that we had.
The guy was a tech billionaireand he said, I just need a
place.
I hate staying in hotels, so I'mgonna build a 9,000 square foot
uh house on the island, which Idon't know if it ever really got
built.
I don't think it did at the endof the day, but that was his

(11:33):
logic.
So there's definitely was aprecedence for this end of it.
And you know, one thing thatwe've been doing is kind of
meeting uh with the cities andwith the different utility
companies, because with everyproject that's got some
uniqueness to it, there's alwaysa a um you know a function where
the city has to be involved andand obviously has something to
say.
And sometimes we feel we havetoo much to say, you never know.

(11:54):
But uh we're working through alot of that right now and and
certainly have the right team toput this together.

SPEAKER_00 (11:59):
So yeah, Rob, thank you very much, my friend.
Well, after after we kind of dothe introductions, we're gonna
drill down into like, you know,kind of the setbacks, going to
five foot setbacks, and justkind of the overall structure of
the uh community, which I thinka lot of people are gonna love.
So thank you, Rob.
Okay, Ryan, the the man, themyth, the legend, the one who's
actually gonna put all the steeltogether, Ryan Bernsado, my
friend.
So please, if you don't mind,introduce yourself.

(12:21):
And uh just like Rob keepstrying to tell you, stop being
humble.
You gotta brag about yourselfthis time.

SPEAKER_03 (12:26):
Yeah, thanks, Ryan.
Well, first of all, guys, I gotto tell you that I'm so excited
to be part of this team with umwith uh your you know, Ryan's
marketing ability and everythingthat he does and his high
energy, and then uh Steven andRob's uh architectural design
experience, Dennis, um, Dennis'sexperience in real estate and

(12:46):
and in building.
And then, of course, the best uhuh real estate salesperson I've
ever seen, Eric, you know, whata team this is, and I'm so
excited to be part of it.
Um, my end of it is really themanufacturing part.
Um I own a 122,000 square footuh manufacturing facility here
in Lake Havasu City, Arizona.

(13:08):
Uh specialize in steel, I haveover 30 years of experience in
manufacturing, but we do typesof manufacturing uh products all
the way through electroniccircuitry.
Um we're a structural steelcontractor.
We really uh feature a lot ofrobotic uh and advanced
manufacturing uh machinery.

(13:29):
Uh I have over$30 million ofmachinery in my facility.
I use robotic fiber lasers,which is the most accurate way
to cut steel, have eight-accessum uh forming brake, robotic
brakes that form steel.
Um and then I have a full uh9001 ISO machine shop here that
uh we're a governmentcontractor.

(13:51):
Um we can do aerospace parts orany any parts that are uh real
fine.
So I specialize in in uh takingthese guys' design and and make
it come to fruition in terms ofthe parts so Dennis can put all
this stuff together and andwhatnot.
So um I'm really excited to bepart of this team.
You know, I'm really excited touh to uh uh provide all of the

(14:14):
uh the steel for for for thisteam and these these new
barcades and this this umproject because I have to tell
you that what I've seen of thedesign, it's it's uh I can't
wait to get one myself.
It's the most exciting thingthat that I've been involved
with in quite some time.
So um I'm really elated to bepart of the team.
And you know, if you can uh ifit can be made, I can build it.

(14:36):
So that's really my um uh claimto fame.
And and uh uh I run premiermanufacturing and 10 day doors,
uh PMG Codes, and a bunch ofother brands that we build out
of our facility there.
So I'm looking forward to uhmaking the steel and doing it
right and uh doing it in atimely fashion.
Um and and dealing with Ryan, uhit's real exciting because you

(15:00):
know, everything he wants done,he wants done right and he wants
done now.
So um, which which I like to do.
So uh it's gonna be exciting tobe able to grow our facility
into the capability that it has.
You know, we uh we're about uhuh 30% capability uh right now,
and we have room, uh we haveabout uh 60 employees, and we

(15:22):
have room to grow to 330employees.
And we look forward to thisproject and many of uh Ryan's
others' projects getting usthere and joining forces with
him and in ParadigmManufacturing.
So um, you know, that's reallywhat I got.
Did I miss anything, Ryan?

SPEAKER_00 (15:37):
No, you're good.
No, that's perfect.
Yeah, I'll just kind of give alittle, I'll I'll just uh tee
off of that.
But you know, the the reasonwhy, too, uh, for all you guys
are watching, this is this thisteam was assembled over time.
After Rob and I really startedgetting into this, and as most
of you guys know, my networkspans across the country, kind
of you know, going into you knowhow my uh my business has been

(15:59):
ran across the country andlending and developers and
lending money to developers.
And uh a lot of relationshipshave been built uh in primary
markets, like for example,Denver, uh Austin, Dallas, those
type of areas.
And what happened was I I got aphone call from a former friend
of mine.
He's he's got a 200-acre masterplan community that's anchored

(16:21):
by Kroger.
He calls me and goes, Ryan, I amabsolutely in love with your
units.
Can I, in essence, buy yourfloor plans and can I maybe work
with you on the manufacturingside?
What I want to buy 700 of yourunits.
And uh I was kind of floored.
I'm like, do you guys thinkthey're they're they're this
desirable?
And you know, you're gonna talkto Eric here shortly, the guy

(16:43):
who does all of our sales andour exits, but you know, he's
gonna tell you the demand forthis is incredible.
I think our list alone, we haveover 400 buyers that want these
units, including investors thatare investing money just to be
able to lock up a property kindof thing.
So, you know, the thedesirability for these units
have gone through the roof.
And so over time, uh, we havejust in essence, you know, uh

(17:05):
brought this entire teamtogether to try to do mass
production.
So what you heard in Ryan wasthe ability to grow.
And uh, and he's only at 30%capacity, which means we have a
lot of room to grow all the waydown to logistics,
transportation.
I mean, we have narrowed down uhthis to take it to, you know, uh
we of course I'm I'm always uhreaching for the stars, but

(17:28):
really a billion-dollar play.
You know, we can uh we can get alot of receivables, a lot of
developers want this.
Um, being able to put thesethings together quicker, not
less trades, the list kind ofgoes on.
So uh bringing everybody youknow on the forefront and
designing this properly wherepeople can just erect these
things anywhere.
You know, for example, you know,downtown Nashville, you can get
three acres and pop up 10 ofthese and you can do it quick,

(17:50):
you know.
But it's it's all built to youknow, uh residential
single-family specs, so you canget insurance, get conventional
mortgage and finance.
So there's a lot of energy beingput into the design of this.
And uh, so Ryan, thank you verymuch.
We'll go ahead and uh we'llslide, we'll get more uh
collaborative here after this.

SPEAKER_03 (18:06):
So, all right, guys, thank you, Ryan.

SPEAKER_00 (18:08):
Yeah, thank you.
So, for those of you guys thatknow my friend Dennis Roberts,
our contractor, the guy who isliterally taking bullets every
day for paradigm, just makingsure things are getting done and
counting bodies, and you knowthat see what the reason why he
has glasses on is because he'sgot a black eye really behind
that thing.
I uh I have to hit him everyonce in a while and say, hurry
up, dude.
I need this thing to be built.

(18:29):
I got investors that want to behappy.
So, but uh Dennis, as you guysknow, we have kind of a cool
thing going.
I post on social media, I'malways giving them a hard time,
and it's just kind of the natureof our relationship.
But I would say uh we sat downand had breakfast the other day,
and I looked at him and I toldhim, Hey, so this is a
friendship and a relationshipthat'll be for the rest of our
lives.
Absolutely.
And so, you know, Dennis, Ireally appreciate everything you
do, buddy.

(18:49):
I think you are kind of thestorm behind the scenes people
don't know, and I think it'svery important you get to be a
little bit more on the faceside.
Please share your story and uhand uh we'll talk about
something else down the road.
I'm gonna bring something up,you're probably gonna really
love it.
So by the way, your beard looksgreat today.

SPEAKER_01 (19:05):
Oh, great, I'm glad to hear it.
You know, I put a lot of timeinto it just for this.
Uh yeah, you know, DennisRoberts, I've been in this
market for about 30 years, 25 ofit in the construction industry.
Um, about every major buildingin Mojave County of any size, my
fingerprints are on it at somepoint.

(19:26):
Uh, really, my background, uh,structural concrete and
concrete, that's where I cut myteeth as a child and a family of
concrete people, and then movedinto engineering and uh worked
in that for many, many years inmaterials testing, inspections,
uh, specialized in many elementsof concrete, soils, uh, masonry,

(19:47):
and then um kind of moved intodefect work for a while and then
just became a consultant.
And uh Ryan and I met on thegolf course one day and he said,
Look, we're really we got a lotof things going.
And uh we just had a quickconversation about it.
And next thing you know, sevenmonths later, we decided to kind
of join forces and take on thisproject.

(20:07):
And it's been a whirlwind.
It's been fantastic, though.
I love the energy this groupbrings.
Um, in the engineering world,one of the things I missed uh
out of that world was theprofessionalism and the um the
energy that comes with teamsthat really know what they're
doing.
So often in the constructionworld, you end up with one

(20:28):
person who seems to know whatthey're doing, and the rest are
just following as fast as theycan.
This assemblage, this team thatwe've uh been able to come up
with is by far one of the bestgroup that I've ever encountered
and privileged to be part of it.

SPEAKER_00 (20:43):
Yeah, Dennis, thank you.
You know what the one of the anduh this was the story I was
gonna share, but when we golftogether, Dennis, or I think uh
Eric put you and I in a cart,yeah, and we never even talked
about business.
I think we just kind of sharedwhat we do, but we talked about
family and and brotherhood andloyalty, you know, and for four
hours.
And then next thing I know, meand Eric are talking.

(21:03):
I'm like, you know what?
I kind of like that guy, Dennis.
He'll he'll look good on youknow showing up to job sites,
telling people what to do.
So, but I love you know, thankyou very much for sharing, and
and we'll uh we'll slide over tothe next uh the man, the myth,
the other myth.
And uh, for those of you guysthat follow me on social media,
you guys probably see him quitea bit.
But this is the guy who isselling all of our assets, and

(21:26):
this is where the money is beingmade, right, guys.
I would say this is probably oneof the most important things.
Not only do we have to buildthem, and that's where you see
the majority of our team, whereit all lands is how to sell
them.
And we don't make money until wesell our property, right?
So bringing Eric on very early,where I think a lot of
developers um are missing thatcomponent on bringing in their

(21:47):
sales team early.
Um, and you guys are gonna hearfrom Eric here shortly, but his
his background is unbelievable.
He's one of the top in thenation.
He's number number one, Ibelieve, in the state.
Um, but he is by far uh and he'sa builder and he's a developer,
and he, you know, is has somemoney invested with us.
And so, you know, havingsomebody that is that diverse

(22:09):
and has kind of a vantage pointat a 360 degrees uh is very
important for a group and anoutfit like us, and really
important for other investors tosee, because it's if you plan in
the beginning properly, that'swhere the money's made.
And I think for those of youguys that know my uncle, he was
one of the owners of StandardPacific Homes, they sold to
Lenar and he uh morphed intoIrvine Company and so forth.

(22:33):
And he had always told me, Ialways looked up to him, and he
said, money is always made inthe acquisition and what your
exit strategy is.
So Eric is vital to that.
Eric, thank you, buddy, for uhfor being here.
Please share a little bit aboutyour story.

SPEAKER_05 (22:45):
Yeah, Ryan, thank you so much for having me.
Um, it's a pleasure to be a partof this webinar.
And uh as Ryan said, uh Ryan Bsaid, um, just to be in this
company, I think is uh justfantastic.
So I do think we need to add onemore line to my bio of maybe
matchmaker of professions.

(23:06):
Uh or BFF.

SPEAKER_00 (23:08):
I know you want to be a BFF.
We'll be honest.

SPEAKER_05 (23:11):
I think hooking uh Dennis Roberts up with the
Paradigm Group and Ryan B withRyan.
Um that's true.

SPEAKER_06 (23:19):
That's true.

SPEAKER_05 (23:19):
And Rob is bringing you know connections together,
whether it's on the businessside or matchmaking a buyer and
a seller.
So um I'm really I'm grateful tosee the team together just by
making a few connections.
Um but yeah, for everyone that'son the call, um, my name is
Eric.

(23:39):
Uh as Ryan said, I'm the uh teamlead of the number one real
estate group in Lake HavasuCity, Mojave County, and we are
neck and neck for the number oneposition right now in Arizona.
It's going to come all the waydown to the wire.
Uh, I think that's incrediblyspecial given the population
count of like Havasoo City whenyou stack that up against cities

(24:02):
such as Scottsdale and theGreater Phoenix area.
It's something that I look to myteam members at.
I mean, we wouldn't be where weare without every single member
of our sales team.
And some of them are tuning intothis webinar.
Um, we have the best salespeoplein the industry at the Gadali

(24:22):
group.
And again, these numbers thatyou're seeing on these boards
would not be possible withouteach and every one of them.
We're gonna close uh our highestrate of market share in the
history of our group'sinception.
We're gonna close at probablyjust over 10% of market share in
the Lake Havasu market.

(24:43):
What that means, guys, is we'reessentially selling one in every
10 homes that trade uh in theLake Havasu market.
Incredibly special.
Um, you know, some big numbersdown there that you know kind of
explain themselves.
I think the biggest thing is,you know, I was I'm a part of

(25:04):
this project because of Ryan.
Ryan originally was going to bethe capital behind the previous
developer.
And Ryan told that developer inno way, shape, or form is my
company going to vouch or lendon this project unless Eric
Adalia and his team, you know,handle all of the sales.

(25:24):
So I would not be here uhwithout Ryan.
And again, very, very gratefulfor the opportunity.
But that relationship grew intoyou know many, many additional
projects, including the projectnext door, which is the subject
of today's discussion, the BarnCaves.
I pleaded with Ryan for aboutsix months to take this parcel
down because really the fact ofthe matter is we're really down

(25:49):
to uh the fourth quarter when itcomes to land availability in
Lake Havasu, which is why thismakes this project so special.
In fact, we've just sold our94th unit at Paradigm Storage.
We're on the brink of officiallycrossing the halfway mark in
sales, which I think is atremendous accomplishment given

(26:09):
the adjustment in the realestate market over the last
couple of years.
And I think it's a testament towhat Ryan always says storage
being one of the mostrecession-resistant asset
classes, you know, that are outthere, we've continued to sell
these storage units at a greatpace through the market
adjustment.
And through Ryan's vision,taking storage to the next

(26:29):
level, you know, within the barncaves, I think is truly what the
market needs.
Because as Ryan said in thebeginning of the call, what you
know, something that people wanteven more than storage is a
living component attached to it.
So that's exactly what the barncave is going to be.
And I think for everyone that'son the call that's either
considering investing orpurchasing, the number one

(26:51):
question I would ask whendeciding to make this investment
or purchase is, you know, isobviously number one, is this
going to be a good investment?
And the fact that we're reallydown to no more land
opportunities in Havasu todevelop out these, you know,
these projects, um, you know,that's that's the number one
marker right now.

(27:12):
It's just the lack of landavailability.
So I would definitely look tothe barn caves to invest or
purchase specifically becausejust the lack of availability
and like Havasu and the factthat we probably won't see any
more, you know, uh in ourlifetime.
So that's it.

SPEAKER_00 (27:28):
You know, Eric, since I have you here at the
end, why don't you share alittle bit about the feedback
you and your team are gettingabout the barn caves from the
community and other buyers andyou know, people that you're
engaged with on a daily?

SPEAKER_05 (27:40):
Yeah, I'll I'll be honest, probably too much.
Uh as Ryan said, uh, you know,we're handling the sales right
now for paradigm.
So, you know, we take every uhproject extremely seriously, and
and paradigm is our focus.
Our job is to execute andperform for Ryan and company at
the highest level.
And our focus is paradigm rightnow.
And the fact that we're hitting,we're we're getting close to our

(28:01):
50% sell-off, we're gonna beable to slowly transition our
focus into the barn caves.
But you know, between Ryan's uhpowerhouse of marketing, uh his
entire team pushing thisproject, uh the awareness I
think is by far a 10 out of 10.
I don't think I've ever seen aproject with more awareness
besides you know maybe HavasiRiviera.

(28:23):
So, you know, our entire teamand their specific networks have
almost become overwhelmed withinterest because the project is
still some time out.
Um, but I think you know it'sreally cool to get the feedback
personally, like, where wheredid you guys come up with this
concept?
And um I think the the surprise,the the aura uh is is there

(28:46):
because really it's theoversized storage, you know,
coupled with a New Yorkpenthouse of a stacker on top.
I don't know if some of you haveseen the interior renderings of
this project, but they'reabsolutely stunning.
I've never seen anything likethis, let alone, you know, in
Lake Havasu, uh let alone thecounty.
So um overwhelmed with interest.

(29:08):
The only thing I think we wouldlike is to see barn caves come
to market sooner.

SPEAKER_00 (29:13):
Yeah, that's true, right?
Well, thank you, Eric.
I appreciate it.
So, guys, we'll get right intothe bullet points too of the
transaction.
So, what we've uh we've narroweddown, and this has been a lot of
back and forth to be candid, onuh just design and structure.
And for those of you that know,we're actually bolting on um, or
don't know, for those of youthat don't know, we're actually
gonna be bolting on solarcomponents to this.

(29:34):
And so as we got into the weedswith Unisaurus, the power
company, we uh we realized thatwe need to do five foot setbacks
uh for compliance and so fromand from other building
techniques as well.
So we decided to go to afive-foot setback.
The the units itself umcontinued to grow in popularity.
Our finish work were able to tryto start trimming down as far as

(29:57):
certain finishes.
So we brought down our unitcount, but created a little bit
more uh land space for the unit,which ultimately made more
sense, uh, believe it or not.
So we're at 97 units here, andthen what we've decided to do um
is to build a community centerthat was just kind of the focal

(30:18):
point of the community.
And just kind of given thenature of the, I would say the
atmosphere of Lake Havasu andwhat it's missing, uh, one is a
truly top of the line, moresophisticated uh tech driven
gym.
Um, and what happened wasinitially, and when we were
going through the project, uhwhat we wanted to do was kind of

(30:39):
look at it from a standpoint oftrying to Lower your HOA costs.
Eric will laugh at this, but oneof the probably biggest selling
features of paradigm storage isjust simply how low our HOA are.
And I don't care if you're amultimillionaire or a
billionaire, nobody likes HOAs,right?
And so we were like, okay, howdo we how do we compress these
costs, especially with acommunity center?

(30:59):
And Lake Havasu is going torequire a pool and some sort of
community center.
So as I was going through thebudget initially, I quickly
realized from an insurance costalone, for those of you that are
watching your insurance gothrough the roof, it goes across
the board and everything.
And you have people, you know,maybe out there drinking and
partying.
And so they, these insurancecompanies are smart.
They know they're gonna they'regonna need to get some coverage.

(31:21):
So the insurance policy was sohigh that was a hard stop for
me.
And it narrowed down where wewere gonna end up pushing into
about uh$350 to$400 a unit forHOAs.
And that's just way too high.
It's not realistic, and we'dhave to tremendously discount
the property just to get peopleto want to buy in there.

(31:42):
So, how do we uh how do weseparate that?
So, what we decided to do is doa lot split and then look at
this gym or or um communitycenter and uh mimic the lifetime
fitness model, which lifetimefitness, for those of you that
don't know, uh is actually amultifamily developer.
They did not build gymsoriginally, and they got smart

(32:03):
and they said, okay, well, ifyou're in a primary market as an
example and you have a bigpublic gym, if you look at just
kind of the trends, people wantto go to a bigger public gym
that has nicer equipment andmore amenities rather than the
little apartment gym that youknow your your uh your resident
uh has, right?
So when we were looking at that,I said, well, it'd be smarter

(32:24):
for me to take that building,separate it, open it up to the
public, make it bigger, kind ofcater to another revenue source.
And as you generate cash flow tothat building, it now has value.
Because as you guys know,commercial real estate is all
based on income approach, whatit can produce in income.
So if we have a building that'sreally tied only to the

(32:46):
community center and only beingused from the residential, that
building has no value.
It is only an amenity for theresidential.
And again, that cost for HOAs ishigh to man to manage it.
So as I started looking atcertain, you know, kind of PE
models, I said, well, why don'twe just do a lifetime fitness
model?
And as I started going throughit and kind of doing my own
data, and I've been coming outhere for 25 years, I've gone to

(33:07):
every gym in the city, and I'mlike, okay, you know, this this
should probably fit real well.
And if you look at someadditional data points, it made
complete sense.
So what we've done now is we'veseparated the gym from the
residential component.
We're gonna generate revenuejust from the income alone from
that gym, just from it beingopen to the public.
Now that building has value, andthen the income that building

(33:29):
produces will maintain thatamenity in essence for the
residential.
So now all of the people thatown, you know, this uh this um
uh uh these units can now gostraight into the gym.
And now they it's free for them,right?
Their HOAs come downsignificantly, and they have
access to the gym.
They have a pool.
The pool is actually designedlike Club Drift, it's a mimicked

(33:52):
design pool from Dubai.
Um, so we're gonna bring in someuh some pretty cool and
sophisticated um pool designs,as you can imagine.
We're gonna be roughly uh injust a little north of 32,000
square feet.
This will be an all-metalbuilding, and we're gonna bring
in all of the best equipment.
We're talking, you know, arsenalequipment and some other really
high-end stuff that people arereally looking for nowadays.

(34:15):
Uh, for those of you that we'lland we'll talk into this on
maybe a later, a later uhwebinar, but the data supporting
health and wellness is big.
Health uh uh the um uhhealthcare industry is the
fastest growing industry, uh,baby boomers as they get older,
and so on and so forth.
Since this is so big in uh aretirement community, the
reality is we need to cater tothat, right?

(34:36):
Looking at more from ahealthcare model.
So that's really kind of thenature of you know the product.
So not only 97 units of barncaves, which are gonna range
from four different floor plans,2200 square feet, three
bedrooms, three baths, to fourbedrooms, four baths, and thirty
uh 2200 to 3300 square feet.
So we're really excited.
So, with that said, all right,so let's go to more of a

(34:59):
collaborative kind of component.
So, Eric, I know I'm I'm gonnakind of piggyback on you because
we don't make money until wesell the property, right?
So, so let's let's talk a littlebit about from an investment
side.
What do you believe?
No, no, let's you you have somemoney invested in paradigm now,
right?
And that's always nice becausewhat I like to say, and it's a
common word, is you're pregnantwith me, right?

SPEAKER_05 (35:20):
So if you're putting some skin in the game, um I'm
really I'm really pregnant,right?

SPEAKER_00 (35:24):
I know you're real pregnant with me.
I think you have what fourmillion bucks with me at the
moment.

SPEAKER_05 (35:28):
Yeah, it's a lot of a lot of dough.

SPEAKER_00 (35:30):
Yeah, a lot of dough.
So what's nice, guys, is thatthese are all people that are
invested.
Even our superintendent investeda couple hundred thousand.
I think he's actually on thewebinar as well.
And uh, and that's reallyimportant for you to know
because it tells you that thepeople that are involved are
invested into the project.
And that's number, that's that'sthe most important thing to see
that there's a community ofsophisticated people that are

(35:51):
coming together to try to buildsomething and it makes sense uh
from a data point and for whatthe community needs and so
forth.
So, Eric, overall, you know,this product from what it makes
sense in the in the communitythree bedroom, two bath homes,
you know, big RV garages, doublewide garages.
Just talk a little bit about thedifferent the amenities this
have compared to you knowprojects in the foothills, even

(36:13):
though it's completelydifferent, but just kind of what
the nature of the homes are likehere in Havasu.

SPEAKER_05 (36:19):
You're gonna have to stop me if I start rambling
because I'm gonna have I have somuch uh just respect and
admiration for you, Ryan, as adeveloper.
Most a lot of developers figureout how do I do the least amount
to maximize and maximize profit.
I want everyone to look at theparadigm storage development.

(36:41):
You guys have to realize um whatRyan developed at Paradigm
Storage is not your typicalstorage development by no shape
or form.
The aesthetics, meaning how theproject, you know, the the
elevations, the 3D pop-outs thathe created on the double wides

(37:01):
to the guts of each unit, everyunit having full insulation,
climate control.
This is not the norm for storagedevelopment, guys.
Your typical storage unit inLake Havasu is a four-wall steel
box uh that looked like it justcame out of a refugee camp.
I mean, this is the aestheticswere unbelievable, but he didn't

(37:22):
stop at the inside.
We got to building C, and I'mwalking the project one day, and
all of a sudden I see RV hookupsin the unit.
I'm like, Ryan, we're now you'renow adding RV hookups.
He's like, oh yeah, we decidedto make that decision in the
field.
So not every storage unit isgoing to be insulated, climate
controlled, and have RV hookupsand look like a futuristic build

(37:43):
from the year 2050.
I mean, these units essentiallyalmost sell themselves because
they are so upgraded in relationto the comp competition that it
makes the exit so much easierfor my sales team and I.
Uh, because Ryan isn't, I mean,profit is important, don't get
me wrong.

(38:04):
But by adding a little bit moreand making the project a little
different, it helped us sellunits tremendously quicker uh
than we anticipated.
And then we'd move to the barncaves and to the gym.
Obviously, this gym looks likeit's it's uh in some fancy
Nashville Equinox, Los Angeles,you know, deal.

(38:24):
And people are like, you know,are you overbuilding the storage
units or is this gym too fancy?
No, people havasu is trendingthat direction.
Like Havasu has become probablythe most sought-after
destination for high-end waterrecreation in the entire
country.
It's one of the last lakes leftwith no speed limit, and that's

(38:45):
attracted a clientele that isattracted to this.
So, you know, when you look atthe masses, what is the typical
Havasu buyer need?
And it's in the uh an abundantamount of garage space.
So we've checked that box.
And now the fact that there's aliving component, the biggest
kicker is that these units canactually be financed as opposed

(39:07):
to current storage, where thetypical way you would purchase
those is by paying all cash.
So now you get the storage, youget the living, you have the
opportunity to actually finance,you've hit the main markers of
what the buyers are looking forin this market.
Uh, in my opinion, those thingsmake for a pretty successful

(39:28):
project.

SPEAKER_00 (39:28):
Yeah, thank you, Eric.
Yeah, and so let's move over touh Rob.
I just wanted to kind of talk alittle bit about the
collaboration of it.
Um, if you don't mind, share alittle bit about kind of how we
started and how much we wentback and forth on this and
elevators and you know, uh, youknow, the decks and how big, you
know, I want the deck comparedto the garage and how we wanted
to see the lake and certainsites and so forth.

(39:48):
So, but yeah, just if you don'tmind, share a little bit about
the uh the beginning stages.

SPEAKER_04 (39:52):
Yeah, sure thing.
So when we uh put together thisplan, there was a lot of, you
know, the obviously the focalpoint was the garage, and how do
you maximize the garage and keepyour circulation space so
although it's necessary, doesn'tuh impede upon really the garage
space itself.
So we came up with a couple ofdifferent options.
We've worked with the civilengineer closely, and I think uh

(40:13):
we've expanded this lot maybethree or four times at this
point, just trying to maximizeand keep every element.
You know, we started with moreunits, but we found it better to
have less units but offer moreuh to each of the properties.
Uh and coming up with a design,you know, Ryan had tasked us
with, you know, hey, I want thisto be a very masculine design.

(40:35):
We want to celebrate the truebeauty of raw materials, we want
to see you know raw steel, wewant to use steel beams as a
focal point as opposed tocovering them up with drywall.
Um, right now we're in theprocess of working with Stephen
and his expert team to puttogether, you know, what are the
finishes actually going to be inthese units as far as how do we
make them so we can mass producethis and put them in any place

(40:58):
that you want in the country.
When we started this, it waslike Avasu City only.
And it's morphed, as you'veheard, on this uh webinar to be
you know a national, potentiallyinternational type of uh
development, something that uhobviously has a lot of legs and
a lot of excitement foreverybody involved.
Uh but yeah, and starting thisthing, I think Ryan, uh knowing

(41:18):
who Ryan is, had started with aconcept.
We gave him a floor plan twodays later, he said, here's my
rendering that I came up with.
This I think will be amazing.
This is uh this this groupworked on it, they put it
together.
I'm like, buddy, you're you aregoing so fast.
Let us think through the processbefore we start you know
spending all your money.
Two days later, we came up withanother floor plan.
We you know moved a few thingsaround.

(41:38):
We kind of incorporated some ofthe trendy elements of uh
residential design.
And two days later, again,without missing the beat, Ryan's
right there again with anotherrendering.
And like it's I kept tellinghim, like, you're going to like
this cart's way before it's notit's not even a horse at this
point, it's just a cart.
Uh and this is the way he keptuh kind of kind of going.
And and Steven has you know kindof learned that as we got along.

(42:00):
I think he's got to see itfirsthand uh on a number of
occasions now.
But um, the development waslook, keep it simple.
We want something contemporarylooking, we want something
that's low maintenance, we wantsomething that when people show
up, there's a pride ofownership, there's uh you know
great views.
I mean, we are three stories upin the air.
You have views of the majesticLake Avashoe, and you've got uh

(42:21):
also a few views.
I think you're gonna see the theriver as it comes in.
So there's a lot of uh there's alot of excitement here.
Um as we again, a lot of thethings that we were looking at
was how do you get as much lightin these things, make them as
desirable a place to live as youcan.
Because a lot of times, as we Imentioned earlier in the
webinar, you know, you getfive-car garage, where do you

(42:43):
put the residence?
What kind of viewer are yougetting when you only have 1500
square feet?
And this really to Eric's point,this is a Manhattan penthouse.
This is this is you're notsacrificing anything by getting
this.
In fact, you are augmenting alifestyle.

SPEAKER_00 (42:57):
Yeah, Rob, thank you.
And like one of the big focalpoints too was uh an elevator,
you know, having three stories.
You know, a lot of people outhere are going, you know, I even
on our I think our Facebook, oursocial media posts, people are
going, hey, what about anelevator?
I don't want to walk stairs,right?
And I'll be honest, I don'teither.
So uh at the end of the day, wewanted to make that a big focal

(43:17):
point.
So the way we've kind of set itup is, and I'll kind of give it
a backstory.
I actually um uh had anapartment in downtown Nashville,
and when we moved ourheadquarters to Nashville in 21,
um, I wanted to kind of get alay of the land, right?
The idea is to kind of go get alay of land.
If we decide to move the familyout there, then we'll know kind
of more about it about a yearlater.
So I wanted to get somethingdowntown, have a little bit of
an office.

(43:37):
And so got an apartmentdowntown.
It was in a 26-story high rise.
It was on 1200 Broadway, rightwhere Whole Foods was.
I was on the that was the retailcomponent.
And you go up to the you you goup and you park up on thinking
like the third floor of theparking structure, and you cut
you park right next to thelittle a double, uh, you know,
uh basically the elevator.
And what I loved is that I wasable to get and rent a parking

(44:00):
space right in front of theelevator.
So I would get out with twotrees or whatever I have, just
literally take three, foursteps, it felt like I would get
into an elevator, go up theelevator, another, you know, 20
steps or so, and I'm in myapartment and I'm dumping my
stuff right onto you know thecounter, kitchen countertop.
And I loved it, did not feel inany way, shape, or form that I'm

(44:22):
having to go upstairs.
I have a two-story, three-storybuilding, or I'm living in a
high-rise.
It was just so well puttogether, uh, the well designed
that that's what we try to dohere.
We actually moved the elevatormore centralized.
And what a lot of people uh willappreciate is not only do we
have a 14-foot high RV door onone side, but on the opposite
side, we have a standard two-cargarage on the other side, so a

(44:43):
little bit more economical foreveryday use.
But you can back your car in,pull your car in, and wherever
your nose goes or your back endgoes, you can grab all your
stuff out of your car, you goright, literally go into the
elevator, and it's a nice bigelevator.
You go up the elevator and yougo right onto the second floor,
and it also goes to the thirdfloor, which is a master suite.
And the other thing that Iwanted to really touch on was

(45:04):
because Habasu, in my opinion,is so big on entertainment.
We always have people out here,I always host whether it's
business or I have friends andfamily out here, it's just kind
of the nature of the area.
And the one thing I think we alldo is we usually like to if we
have people come over and you'reyou're scrambling, last thing
you want to do is have to makeyour bed in your master bedroom,
right?
Like, oh man, I don't want toclean the master bedroom up.

(45:27):
So by separating the master on athird story, we pretty much have
a 360-degree view.
It's very private, but it's alsovery, it just feels rich.
So the idea was to also separateit from any of your guests.
And in fact, the fourth or thefirst floor, uh, as far as the
garage, there's an concept whereyou can actually build a

(45:47):
mezzanine and another bedroom inthere.
So you can create more livingspace if needed.
But if you go up to theelevator, you go up to the third
floor, not only do you have yourown private balcony going out
the back, which by the way,guys, just think about it.
This right here is 16 feet tall.
You know, this is a big RV.
It's not standard in a normalgarage.
So when you're on that secondand third floor, you kind of
feel like you're in a minihigh-rise.

(46:08):
It is the coolest feeling in theworld.
So if you're up on the thirdfloor, that view is just going
to be stunning.
So that's really the idea was tomake it feel rich, build it
where it doesn't, it's not rich.
It's trying to bring down ourcosts, but build something
that's desirable, but people arereally going to want, but is
also going to be trendy uh andand needed for the future.
So again, you know, one of thebig things was was solar.

(46:32):
You know, uh, for those of youthat are in Havasu, you know,
the power bill went up almostdouble, I think, or even more in
in August.
And that was a big deal.
And in fact, Dennis, youremember that we had a meeting
with the city at 10, and I thinkuh they had a power meeting with
the city uh uh at uh I think itwas eight o'clock, and there was
it was real toxic, I heard.

(46:52):
So you know, the whole city wasat an uproar.
So bring it being able to bringin the solar and be able to pass
that savings from a utility tothe end buyer is a big deal,
right?
Where again this is within thepurchase price.
So the solar comes with thehome.
You don't have to lease it, youdon't have to do that stuff.
So we're trying to look at itfrom a forward-facing how can

(47:13):
someone afford it.
Um, and uh give you a quickstory and then we go over to to
Steven here.
But when I originally went onthis, and I'm gonna I'm gonna
say this because the lady, younglady that's watching this is
gonna smile, but I actuallyoriginally created this for a
really close friend of mine.
She's a single mother, and I wastrying to build these in a way
where it was more affordable forthe area.

(47:34):
And it was just really, really,really difficult to try to get
that for one reason is the cityand the requirements and the
infrastructure that's needed,we're dumping a lot more money
in infrastructure than youtypically would think.
So this so the cost of thedevelopment had to go up.
But the idea was to try to bringdown our costs in a way that
makes it more affordable.
And in fact, this product, whenit comes to sheer square footage

(47:56):
and and uses of the garage, isgoing to be cheaper than any
other product.
So, therefore, there's going tobe more demand from an
affordability side.
So uh uh, Jamie, if you'rewatching, I'm sorry it's not
affordable anymore.
I think it went up a littlehigher than we expected.
But at the end of the day, youknow, what the idea is is to try
to continue to press cost, makeit desirable, make it look it
like it, because I think a lotof people are getting smarter

(48:18):
about looking at real estatepurchases as an investment, not
something that they just want toget in and live in and raise a
family anymore.
Yes, that is a component, butthey want to look at
appreciation.
They want to look at, you know,being able to have access in and
out, uh low cost of maintenanceand so forth.
So again, all of thosecomponents were kind of married
up to the overall umconversations that we've had

(48:38):
with uh with everybody here onthe on the uh the call.
So, Stephen, do you um, youknow, with your with your
background and all the thingsthat you've seen, you know, just
throughout the country and inthe industry, just kind of tell
tell us a little bit about youknow your thoughts on the
structure of the barn caves, howunique it is, but it's also kind
of in line with things thatyou've done in the past.
So it's also not you know new toyou, which is great because

(49:00):
you're not inventing the wheel.
Um, but yeah, if you don't mind,share a little bit.

SPEAKER_02 (49:05):
Well, this is great, and you've teed me up on so many
things to talk about.
Um, I'll try to prioritize.
You know, the thing thatattracted me most to the team
and to the concept was knowingthat in the building industry we
are highly restricted, and wehave building codes and
standards all over the place,and it's difficult to be aware

(49:26):
of what they are, and then it'sreally difficult to comply with
all of those.
So to be expert and to actuallycut new territory to push the
balloon, you have to know wherethe edge of the balloon is.
And what has happened here thatis really to the credit of this
team, and one of the reasons Iwas happy to join, is that

(49:47):
heretofore we've had technicalrestrictions like you can't have
sleeping quarters in yourgarage, you can't live above a
place where there might bevehicles or fuel.
Uh building technology has comeso far in 40 years, we have new
materials and combinations ofmaterials and material science

(50:11):
has evolved to the point wherewe have technology transfer, for
example, the elevators.
No longer do we have elevatorpits, no longer do we need
pulleys and traction elevators,we have pneumatics.
So the elevator concept that'sbeen explored here is to put
pneumatic elevators in thatraise up and down in a piston,

(50:34):
much like you would at a bank ifyou put a check in a in a little
tube and send it through.
You have pneumatic elevators asa possibility.
The floor separation between thegarage level and the living
quarters is now such that aone-hour separation is even
achievable with glass, if it's acertain dimension and a certain

(50:56):
compound and acrylic.
So we can get there now withthese new materials that have
evolved from other sciences.
It used to be that plastic pipewasn't even in construction, but
that was a bit and that cameabout, and now you've got pecs,
and it's a different form ofplastic pipe where it's
flexible, it can move.

(51:18):
There are architects in myhistory who have been innovative
and have done things like putyour drywall walls on casters
and move them around, rotatethem.
The changeability of theenvironment in this particular
case with the barn caves was areal attraction.
We are trying to build acontemporary box and systematize

(51:43):
that box and have enoughflexibility above the rock level
that you can actually designyour own palette of rooms.
You have a choice, you have theability to change things around
within the bearing pointsoutside wall to outside wall.
So there's flexibility here, andto me, this is pushing the

(52:05):
envelope, knowing where therestrictions are, and then how
do we overcome them?
And this team has done that inthe design.
Credit to Rob, credit to Ryan.
This is uh real, a real stepforward.
You know, in my history, we uhwe got where we are knowing the
difference between an epiphanyand a gestalt moment.

(52:29):
And go there, the epiphany iswhen you realize that something
you just did is correct, thatyou've seen it before, you've
learned it, and aha, it makessense.
The gestalt moment is where youdo something that's totally
different, and maybe it's acombination of learned
experience and experimentationand being told something, but

(52:51):
it's different.
And that's what we have here.
It's a different design and it'sexciting.

SPEAKER_00 (52:56):
Yeah, thank you very much.
And then it comes down to theman who actually has to build
it.
So I'm just gonna call him everyday when I'm sitting my ties and
uh making sure that things aregoing well, Mr.
Dennis.
You know, what's your uh let'stalk a little bit about the
innovative side of this, kind ofyour uh your ability to read the
pulse of the city too.
And uh and I know that and Rob,feel free to piggyback off this

(53:19):
because you're so tied in.
But uh, Dennis, as far as theconstruction methods, you know,
just kind of talk a little bitabout your you know objective
from the beginning all the waythrough this thing, and then,
you know, uh just to kind ofshare one more thing, and I'll
again I'll give you the mic.
You know, one of the thingsbecause we've looked at mass
production, a lot of developersare coming to us going, hey,
look, the GCs that I work withnow are not familiar with steel

(53:41):
buildings.
We're getting to a point wherewe're bringing on other
specialists and uh third partiesthat can help us, in essence,
create a Lego set.
And then there's actually acertificate program where other
GCs would actually come out andmeet with Dennis.
Dennis would then educate andhelp these other GCs throughout
the country understand how toput this building together.

(54:01):
So as I was saying earlier,there's there this is a much
larger vision, but obviouslythese conversations are
happening uh during earlybreakfasts with Dennis.
But Dennis, if you don't mind,kind of your plan of attack and
kind of just your involvementoverall.
And because I know you prettymuch are uh you're retiring with
me, buddy.
So let's talk about that alittle bit.

SPEAKER_01 (54:21):
Yeah, I mean, I've been very interested in the
prefabricated building processfor years.
You know, they do this inEurope, they do it in other
parts of the world.
We don't do it a lot in theUnited States, or when we do, we
do it more on a manufacturedhousing level.
And when we first startedtalking about kiting this, which
you know, creating kits thatthat you could literally put on

(54:42):
a truck, there's a thousanddifferent things that start
happening in your head aboutokay, how does this all work?
Uh, when Steven uh met us out atthe ranch, we kind of went over
this.
Um Stephen and I just meshedimmediately.
I mean, our backgrounds inspecialty projects and and just
kind of this vision ofunderstanding how to create

(55:04):
something that doesn't actuallyexist right now, hinged
components, uh pinned componentsthat that literally would lay in
a truck, uh, get to the jobsite, expand, and um create a
structural member.
Uh fascinating.
Um, can't be more pleased to bepart of it.
But uh there's an awful lot ofum attention to detail, more so

(55:27):
than in a normal constructionproject where you're basically
using standards and standardsthat are locally practiced, even
not even code standards, but youknow, just standards that are
locally practiced and acceptedby the building department to
put something together in a waythat's um uh very um
rudimentary.
This is a much more technicalprocess, but very learnable,

(55:51):
something that an unskilled orsomebody with minimal skills can
take a manual or with some extratraining can literally uh put
this together.
I I think it's fascinating.
It's got a lot of work um to putinto it to get it to the point
where we can kit it and uhpeople can understand how to do
this.
Um, but I'm I'm fascinated withthe process.

(56:11):
It's gonna be very interesting.

SPEAKER_00 (56:13):
Yeah, thank you.
Rob, anything just piggyback offthat?

SPEAKER_04 (56:16):
Well, I think Steven said it best uh earlier, and
that's that when you kitsomething like this, you really
have a whole bunch of uniquejurisdictions that have unique
geological and uh you know, likedifferent weather conditions,
different uh geological concernsthat have to be addressed.
So, in getting this, bringing inexperts from larger structural
firms across the nation to helpuh come up with components that

(56:39):
will that will be acceptable inArizona, but also in Tornado
Alley and also along the coast.
There's so many moving partsthat go into this, but I think
you had referenced in your firstquestion uh to Dennis, uh Ryan,
about the trend in like Apasou,and you know, do we think this
is something that'll be able tobe built?
And you know that you alreadyassembled the best team to put
this thing together, buddy.

SPEAKER_00 (56:59):
So I think you can Yeah, I already know we can do
it.
I've we wouldn't be this faralong if we didn't think so at
that point, right?
No, but as far as the innovationside for the city, I think from
the buzz that I'm getting, andcorrect me if I'm wrong, but it
seems like even you know, peoplethat are inside the building
department are curious andexcited and seeing it, it just
seems that there's a lot of goodpositive energy and feedback

(57:19):
just kind of throughout thewhole community.

SPEAKER_01 (57:21):
Yeah, they are, and and bringing in the expertise
that we're bringing into thisproject is one of the components
to that.
Again, the city doesn't havethat happen often.
So um I think this is a specialproject for the city.
It it probably will move theneedle for the quality and
standard for quality um thatwill be expected.

SPEAKER_04 (57:44):
And just as an aside to that, the uh the current
zoning of the property ismanufactured residential uh
housing.
And when the city has heard thatthis is coming, uh we've been
met with open arms and not onlyopen arms, but they've asked us
to move at an accelerated pacejust to make sure that we get
that uh manufactured housingzoning out of there.

(58:05):
So they've been very uhforthcoming and very helpful in
making sure that we get what weneed.

SPEAKER_00 (58:10):
Yeah, no, it's been great all the way down to even
you know our own private youknow meetings with Unisource and
being so hands-on on you knowwhether it's easements and how
that's gonna maneuver around thethe units down to you know even
the solar component, they werereally excited about that, you
know, and um from kind of someof the some of the research
we've done, and don't hold me tothis, this is probably one of
the largest residential um solarfields that are gonna be in the

(58:33):
state of Arizona.
So you get a lot of positivefeedback from that.
But as you can imagine, if we'renot pulling against the grid and
we're not pulling on Unisource,maybe even possibly providing
them some power, you know, we'regonna get a lot of support from
them too.
So a lot of really good stuff.
So other than that, guys, youknow what?
I really appreciate it.
I like to try to stay right atan hour.
We're 58 minutes.
So is anybody has any lastwords, please do.

(58:53):
Uh Ryan, I'm sorry, I don't meanto put you, make you the
red-headed stepchild.
We just got to start giving yousome plans, buddy, and you can
start building some stuff forme.
So, but um um yeah, anythingelse anybody wants to say?

unknown (59:06):
We good.

SPEAKER_03 (59:06):
Well, I gotta tell you guys, I just can't wait to
uh to uh uh build some of thesethings that uh Steven has in
mind and and Rob has in mind.
And uh I look forward to uh thetechnical the better.
And I look forward to makingthis easy and simple for Dennis
and uh quick and uh getting thisdeal together the best that we
can and and uh look look reallylook forward to this project.

(59:28):
So it's gonna be a fun project,and uh I feel that it's gonna
get my factory to capacity.
So I'm real excited about thatand real excited to be partners
with all these guys.
So great investment, great,great project.
I can't wait to have one myself.
Thank you, Ryan, for having mepart.

SPEAKER_00 (59:44):
You know what, Ryan, just to kind of last last words
here on some of ourconversations, even the one we
had, I think, Friday night.
But um, you know, obviouslyyou're one of the larger um uh
uh employers here in the city.
This would definitely make youone of the largest employers in
the city if we're able to growthat, grow your side that
quickly, uh, or grow it at allat that at that point, as far as
what you're gonna need forlabor, which is great, you know,

(01:00:06):
because ultimately you'rehelping the community even
further, right?
It's just all the it's a what wewhat I like to think is this is
a an impact play.
It's a positive impact for somany good reasons.
And I I think it's I think it'sgreat.
But uh, you know, lastly, Ithink you and I were just, and
I'm not gonna hold you to it,right?
But I think we were talkingabout even possibly being able
to cut about three units a day,you know, with the current

(01:00:26):
machinery that you have.
I mean, if we're pumping upthree units a day, we could do
quite a bit of units.
So, you know, I'll give you guysan idea of retainer.

SPEAKER_03 (01:00:34):
Yeah, very retain everything through the garage
doors, steel and the soft steel,um, through steel.
Airwalls and everything else, Ithink, is very attainable as we
gear up for sure.

SPEAKER_00 (01:00:45):
And that's what I think that's the coolest part.
You know, and basically you canlook around this entire facility
and say we literally designedand built for the most part all
of it.
You know, how cool is that?
So that's really cool.

SPEAKER_03 (01:00:57):
Be able to do it first class too and and give a
better quality uh than the norm.
So that's what we're reallylooking forward to.

SPEAKER_00 (01:01:03):
Yep.
And even open up this this newway for other builders.
You know, other builders cancome in and and you know get
access to some of this equipmentand get access to some of this
the strategy and techniques thatyou're doing and and even help
them compress their costs andgive back to the in buyers and
try to bring down the pricing onsome of these uh units that are
out here because that's the onething.
People just want to see moreaffordable housing, and if we

(01:01:23):
can kind of create some sort ofmovement towards that, that'd be
great too, right?
For everybody.
It's all about helping thecommunity all the way around.
So great, guys.
I really appreciate your time.
I like I said, you guys arestellar, you guys are just I
truly appreciate everyconversation and time I spent
with all of you.
And uh we're off to the next.
So thank you guys, reallyappreciate it.
And for all of you that arewatching, um, you guys can reach

(01:01:44):
out to us.
We're gonna be sending you anemail.
My staff will reach out to you,ask, answer any questions you
may have.
Uh, I'm always available and uhmake myself uh accessible to
anybody who has uh deeper rootedquestions.
And then I also uh alwayswelcome people to come out and
do site visits and kind of takea look at the the man cave that
we built here.
We got a party in one racesimulator, we got a golf
simulator that I think uh uhEric comes in in here and

(01:02:07):
doesn't even tell us he's hereand he just golfs all the time
and you know kind of gets acouple posts in and gets out of
here.
So but thank you guys all.
Really, really appreciate it.
You guys have a wonderful dayand Merry Christmas and hope you
guys uh a wonderful holidays.
We'll talk soon.

SPEAKER_01 (01:02:20):
Bye.