April 4, 2026 • 16 mins
In this episode of Paradyme Shift, Ryan Garland breaks down the explosive growth of the health and wellness sector — and how it’s being strategically integrated into real estate development.
Speaking from inside a newly launched gym in Lake Havasu, Ryan shares early proof of concept: reaching nearly 50% of required revenue for debt service within the first month of operation — a strong validation of demand and execution.
He explains how Paradyme Companies is leveraging this momentum by:
- Integrating cash-flowing wellness businesses directly into developments like the Barn Caves
- Pre-building revenue streams to reduce risk before project completion
- Creating immediate asset value through operating businesses and tenant demand
The episode dives deep into the macro trends driving this strategy:
- The global wellness market growing from $2 trillion toward a projected $9.8 trillion
- Rapid expansion of preventative healthcare and holistic treatments
- Increasing demand for fitness, recovery, and lifestyle optimization
- The shift from nightlife and alcohol consumption toward health-focused living
Ryan also outlines how modern gyms are evolving into multi-revenue ecosystems, including:
- Medical tenants (IV therapy, peptides, bloodwork, recovery services)
- Boutique fitness and premium member experiences
- Community-driven environments that increase retention and long-term value
Key investor takeaways:
- How wellness-driven real estate creates multiple income streams
- Why pre-leased or operating businesses significantly reduce development risk
- The role of demographic trends (baby boomers, Gen Z, millennials) in shaping demand
- How Paradyme is positioning ahead of these long-term shifts
This episode highlights why health and wellness is no longer just an amenity — it’s becoming a core investment driver and asset class of the future.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:20):
All right, everybody.
So I'm going to talk a littlebit about the health and
wellness side and the gymaspects of what we're doing at
not only uh Barncaves, but whatwe're doing right now.
I'm sitting in a gym in LakeHavasu that we opened a month
ago, and we're already halfwayof where we want to be to debt
service the gym in one month.
That is a direct reflection onthe data and what it is we
planned on and a good investmentbecause if we're within a month
(00:43):
on opening any business, we earn50% revenue of where you need to
be on debt service, you're gonnaget larger check writers, you're
gonna get private equities,you're gonna go take the company
public.
And it's a big, big movement tosay that.
So, and for those of you thatare pretty sophisticated, I
think you'd agree.
Uh, what we're doing, and notonly at this, this literally,
(01:03):
I'm sitting in the gym now, whatwe're doing is we're bringing
that same health and wellnessdata and component to the barn
caves.
But the best part is that thisgym I'm sitting in is only three
miles from the barn caves gym.
So as soon as that gym is built,I'm taking all of these members
and already running, generatingbusiness, all of the equipment
that we've already paid for andmove it into the gym and
(01:26):
generate cash flow to mitigaterisk for my investors.
So when you already have arunning business that's going to
move into a space in whichyou're going to build, your risk
drops and it creates cash flow.
So therefore the building nowhas immediate value, right?
So it's like this I'm gonnabuild a strip mall.
And in that strip mall, I'mgonna go to Staples, Ashley
Furniture, and I'm gonna go toAlbertson's, right?
(01:47):
It's a bring in a grocery store.
We know as an investor and as abank, if I go to Albertson's and
Staples and Ashley Furniture andthey give me an LOI plus a
million dollars in escrow, thelikelihood of us debt servicing
and making the payment on thatbuilding is high.
And so, therefore, an investorandor a bank is going to come
forward and helping me fund theproject and get it built because
(02:09):
I have cash flowing businessesthat are going to make sure that
we're debt servicing the loanthat's on the building.
So it mitigates risk.
And by implementing thosestrategies is really important.
But I want to drive deeper intothe data that supports health
and wellness.
Now, as we all know, babyboomers are the largest
generation with all the wealth,and they're the most frail at
(02:30):
the moment, are becoming morefrail.
Healthcare, it is just the wayit goes, is continuing to grow,
and is is arguably the mostfastest growing asset in the
world.
So right now you're seeing moremoney being dumped into that
space as an example.
I was headquartered out ofNashville for many years.
Uh, there was more startupcapital and technology for
(02:51):
healthcare out of Nashville thananywhere in the country.
I learned a lot about where theworld was going, all the way
down to medical devices andcertain devices for, you know,
heart valves.
And I mean, I was knee deep withthese people that are creating
the investment strategy and kneedeep with the engineers doing
these things, um, reallyunderstanding what's happening,
where the world is going, andalso seeing where the capital is
(03:13):
being deployed.
So when you look at what alsohappened with the 2020 uh
pandemic and what's kind ofbeing more popular now with
doctors and physicians, youknow, educating their clients to
go focus on, you know, workingout and eating right.
Um, you're seeing inside ourpitch deck, it even shows some
data supporting, you know, thewhole farm to table.
More organic eating is becomingyou know larger and larger.
(03:35):
It's growing by 10% a year, ormaybe even more at this point.
Um the health and wellness andum the organic modalities are
becoming more popular, the redlight therapies, IV therapies,
blood work more often, um, uh,you know, more of the
preventative healthcarepractices down to peptides,
(03:56):
which is a big deal, amino acidsand proteins, um, pain
management, spinaldecompression, all of these
things are becoming more andmore popular.
And it is the fastest growingaspect within the healthcare
community.
What you've seen when you lookat larger public companies, like
let's say Lifetime Fitness, youknow, they have like a bar and a
restaurant, and they have kids'club, and they have salons now,
(04:16):
and they have all these greatamenities inside their fitness
clubs.
We were approached by a privateequity, private family office
that's out of Chicago that leftBig Pharma during the 2020
chaos, and they got backed by alot of private equity that now
is seeking boutique, you know,private gyms like ours, and
they're coming in and taking upa space and they're leasing a
(04:37):
space where they would thenservice the members and bring in
their own patients, you know,from the community to deal with
all of those, uh, all of thoseuh modalities.
Again, more of the true healthand wellness peptides, stem
cells, blood work, you know, allof those things.
It's becoming more popular.
So they're coming into thespace, paying an operator like
me to rent some of the space,which creates cash flow from us
(04:59):
as a business plan.
It shows that we haveconsistency in cash.
And now we have another tenantinside the building, right?
Not just a gym that's generatethe income.
You have another tenant whichgives you more stability.
It's a medical tenant, whichgives you more stability and
gives you more credibility.
It's more stable.
Um, it's just a better practicefor anybody who's opening any
(05:20):
type of, for example, uh office,uh uh medical offices that are
becoming more like Wiiworkstations is becoming
extremely popular.
And that's gonna go up acrossthe country.
That's actually something we'dlove to get into at some place,
at some point, is to buildmedical office and bring in
smaller operators to at leastthose spaces.
So we're ultimately doing that,but within our own gyms, and
that is gonna be about 30 to 35%of our overall nut that we need
(05:44):
to make every single month.
So, you know, it's things likethat that we're bringing to the
table.
And when you listen to thecommunity, when you talk to the
members here and they go, wait,hold on, you're bringing pain
management and peptides andblood work and IV therapy and
red light therapy and saunas andyou know, um, all of the other
modalities, people are going, wewant in.
(06:05):
And they take insurance.
You know, mind you, this year,these are MDs, physician
assistants, there's nurses.
They have all these people thatare in here.
And again, it's a privatepractice, but it's ultimately a
consistent open door of peoplethat are trying to take their
health and wellness serious.
So, therefore, those modalitiesare gonna be very popular for
that particular community.
That is the data supporting thatis unbelievably impressive.
(06:28):
And that's the direction we planon going with this space.
So, think about that from thebarn cave side.
We're bringing in health andwellness, bringing in medical
tenants into a space that'salready generating income that's
gonna go into the building whenwe build it in phase one, and
we're gonna already cover ournut or overhead and provide
additional cash flow for anycost overruns if we need it for
(06:49):
the barn caves.
But it's also now a beacon, it'sa footprint, it's an anchor for
the residents that are gonna ownthose barn caves and what
amenities that are associated tobecoming a resident or an owner
of that community.
And the out of the 93 units, 40of them are already accounted
for by investors that havealready written checks and chose
their units.
And these are people that arefriends or become friends of
(07:10):
mine and family in some casesthat love that package.
They're going, this isunbelievable that this even
exists.
So you're telling me that Idon't have to pay for this in my
HOAs.
I have no liability because youseparated the gym from the
residents.
The gym is open to the communityand generates the cash flow.
I have a pool that's designedlike Club Drift in Dubai or
(07:31):
Beach Club Drift in Dubai.
So you have that amazing PR.
And then you have all of theseother, you know, holistic kind
of components to it with a40,000 square foot gym, all
brand new equipment.
You have, you know, uh steamrooms and you have cold plunges
and you have all the lockerrooms and all that cool stuff
that's more like a resort spastyle that is part of the Barn
(07:51):
Caves community.
So the movement is becoming big,not just in the game, but
clearly for this community.
And that's why we're getting thesupport that we're getting.
But yet the business practice,in my opinion, is solidified and
generating cash flow before weeven open up the gym.
So the main gym.
So we got proof of concept.
(08:11):
I'm sitting in the building now.
We're within one month, wegenerated 50% of what we needed
in revenue.
I think we're on the righttrack.
So I just want to give you guysa little sliver of what it is
we're doing, what we're seeing,and why we're going down that
road.
I named the company Paradigm along time ago.
You need to pivot, you need toshift.
And right now with the chaos,you got to be frugal, but you
got to watch the data.
(08:32):
You need to know which way theworld's going.
And again, if you look at babyboomers in the middle of their
generation, retirement is 2033.
We're going to be at the middleof that retirement community at
2020 or 2033.
We have plenty of time and areally good run to watch and
understand the spending habitsof that generation and hover
(08:52):
around that space.
I think we do really well.
All right, guys, I'm going togive you guys some data.
So Joe just sent me this for usto take a look at.
And you guys, you guys know howJoe is.
Joe's a data nerd with me.
So here we go.
McKenzie.
So I'm giving you data.
These are publications.
Okay.
Data.
McKenzie, future of wellness.
Wellness is now two trilliondollars global, is a two
trillion dollar globe marketdriven heavily by millennials
(09:14):
Gen X redefining health as dailylifestyle.
Number two, Global WellnessInstitute report.
Okay.
Wellness economy projected tohit 9.8 trillion by 2029.
Let's go back.
Hear what I just said.
Current market data, globally, 2trillion by 2029.
(09:37):
The global projection is 9.8trillion in the next three
years.
I have to say it again.
Right now, 2 trillion across theworld in 2029, 9.8 trillion, and
that's global wellnessinstitute.
(09:58):
Okay.
Let's keep going.
Wellness real estate is one ofthe fastest growing sectors, 15%
projected growth per year afteryear.
Health and wellness, so gyms andor larger gyms and uh and
apartments.
Think about apartments, how big,you know, um dog parks, right?
Dog parks are becoming morepopular.
(10:19):
We put dog parks in our stuff.
We have two dog parks, in fact,at the barn caves.
We know where it's going, andwhat you have to do is you have
to move towards that andcontinue to build with what
people are looking for.
Okay, here we go.
Let's keep going.
So again, 15% growth in healthand wellness and real estate.
That also includes, I want youguys to look this up.
Delos Wellness.
(10:39):
Dalos is actually a privateequity firm.
Two partners left Goldman Sachs.
They've raised hundreds ofmillions of dollars.
They have circadian rhythmlighting, hospital grade
filtration air, and and uh waterfiltration systems now going
into all the living spaces,offices, or what have you.
It's called Daylos Wellness.
Take a look at in fact, they ownthe the uh uh the well building
standard.
(10:59):
It's a it's a point system forbuilding buildings now.
Um, so that'll give you an idea.
They bought they they went down,I think they started in 2011.
They're all over the world, allover Dubai.
Uh Daylos Well, I know them verywell.
You guys will hear me talk aboutit.
In fact, I am actually wellcertified.
You'll see it in my email uhchain.
Okay, here we go.
Um, global fitness industryreport.
Woo! This is a good one.
(11:19):
By the way, I haven't read thisyet.
This is what Joe just sent me,so I can do this, okay?
So Global Fitness IndustryReport 2025.
So this is last year.
Memberships up six percent yearafter year, revenue is up eight
percent, and industryconsideration essential, no uh,
no, not optional.
Meaning that it is absolutelyacross the industry that you're
(11:41):
seeing an 8% growth per year,and memberships are up by 6%.
So ultimately, even though it'sup six percent, people are
spending more money on theirhealth and wellness inside that
space.
That's something that you wantto take away.
Uh, let's see.
Number four, US fitness industryoutlook from 2025 to 2030.
(12:04):
77 million uh 77 millionAmericans have gym memberships.
Industries, this industrycontinues steady and long-term
growth with a consideration of9% growth.
About right.
Massive adoption, stable andscalable demand, and number
five, fitness market data 2026.
(12:25):
Global fitness industry, 257billion, boutique fitness 51
billion, and the growth and thefastest growing sector is 79% of
the younger consumers prioritizewellness.
That is absolutely insane.
Boutiques are are the fastestgrowing gym uh in membership.
(12:45):
So again, more smaller gyms, notthe public gyms, the lifetime or
not the lifetime fitnesses, butlike the um, you know, the
equinoxes, the LA fitnesses, theall the other like big box ones,
right?
They're just not doing so well.
Um, okay, let's see.
Number six, gym spending anddemand 2026.
Gym spending is up 19% yearafter year.
(13:06):
86% say gym access is crucial totheir goals.
So that's why we have uh 24-houraccess off of an app.
They're saying 19% of gymspending is more is now going
towards household uh year afteryear.
So again, household income, 19%of that income is starting to go
(13:26):
towards health and wellness.
That's that's a that's a heck ofa data point.
Um, L E K fitness marketmembership, 77 million plus
visits up 8%.
So they're even tracking visits.
How many people are actuallyshowing up more and more to the
gym?
8% increase.
Um, shifts are told uh towardsmental health.
(13:48):
We all know that's like a thing,right?
I mean, the most trending socialmedia platforms right now are
all about mental health andcoaches and all that fun stuff.
So mental health is one reason,longevity and lifestyle uh
optimization, uh, which isperfect.
Number eight, uh Gen Z drivinggym boom.
Okay, this is it says news.
(14:09):
I don't know, is it is it a isthat a is that an actual
publication?
unknown (14:13):
It's the from the Guardian.
SPEAKER_00 (14:14):
Oh, it's from the Guardian.
Okay, so here we go.
So number eight, Gen Z driven,uh driven, Gen Z is driving the
gym boom.
Okay, so that's from theGuardian um uh publication.
Record gym membership growth,fitness replacement, nightlife,
and social environments.
Now, if you guys look at like uhalcohol sales, it's down
significantly.
Vegas is the one that kind ofreports that, and it's down
(14:36):
quite a bit, but you're seeinguh people are drinking less,
they're partying less, thenightlife and nightclubs are
dying off, and people are goingtowards health and wellness.
So it's a Gen Z, it's amillennial and Gen Z um movement
and trend, which is killer.
Well, guys, and I do what Igotta cut you loose.
I have an investor coming for asite walk.
Um, I'm actually 10 minuteslate.
(14:56):
So hope you guys enjoyed this.
I have a lot more coming, andI'll keep giving you guys those
data points with real sourcesthat you can track, but I really
appreciate you guys listeningin.
On to the next.
If any of this segment was ofvalue to you, I encourage you to
take a look at some of the otherwebinars and what it is that
we're doing as a firm.
I manage a$100 million debt fundnow, which is a distressed asset
fund.
I do a lot of things and privateequity from equity opportunities
(15:19):
and development and identifyingmaterials all the way down to
opening up gyms.
We just opened up a gym in LakeHavasu.
We'd encourage you to take alook at the Family Office
Society website, see what typeof product that we're bringing
to the town, and look how fastwe ramped up with memberships
and showed proof of concept ofway the world is moving, but we
use the data to support ourdecision making with that
(15:41):
investment.
We'd love to continue toencourage you to watch what it
is we're doing and how we'remitigating risk through these
unique times.
I really appreciate theopportunity to earn your
business.
And if there's something thatyou guys want me to touch on or
talk about or topics, feel freeto DM, right, you know, right on
this post.
Let me know what it is you'dlike for me to touch on so I can
go ahead and give you more valueand continue to hit some of the
(16:02):
things that matter most.
So thank you very much forwatching.
We'll see you soon.
All right, everybody.
So I'm going to talk a littlebit about the health and
wellness side and the gymaspects of what we're doing at
not only uh Barncaves, but whatwe're doing right now.
I'm sitting in a gym in LakeHavasu that we opened a month
ago, and we're already halfwayof where we want to be to debt
service the gym in one month.
That is a direct reflection onthe data and what it is we
planned on and a good investmentbecause if we're within a month
(00:43):
on opening any business, we earn50% revenue of where you need to
be on debt service, you're gonnaget larger check writers, you're
gonna get private equities,you're gonna go take the company
public.
And it's a big, big movement tosay that.
So, and for those of you thatare pretty sophisticated, I
think you'd agree.
Uh, what we're doing, and notonly at this, this literally,
(01:03):
I'm sitting in the gym now, whatwe're doing is we're bringing
that same health and wellnessdata and component to the barn
caves.
But the best part is that thisgym I'm sitting in is only three
miles from the barn caves gym.
So as soon as that gym is built,I'm taking all of these members
and already running, generatingbusiness, all of the equipment
that we've already paid for andmove it into the gym and
(01:26):
generate cash flow to mitigaterisk for my investors.
So when you already have arunning business that's going to
move into a space in whichyou're going to build, your risk
drops and it creates cash flow.
So therefore the building nowhas immediate value, right?
So it's like this I'm gonnabuild a strip mall.
And in that strip mall, I'mgonna go to Staples, Ashley
Furniture, and I'm gonna go toAlbertson's, right?
(01:47):
It's a bring in a grocery store.
We know as an investor and as abank, if I go to Albertson's and
Staples and Ashley Furniture andthey give me an LOI plus a
million dollars in escrow, thelikelihood of us debt servicing
and making the payment on thatbuilding is high.
And so, therefore, an investorandor a bank is going to come
forward and helping me fund theproject and get it built because
(02:09):
I have cash flowing businessesthat are going to make sure that
we're debt servicing the loanthat's on the building.
So it mitigates risk.
And by implementing thosestrategies is really important.
But I want to drive deeper intothe data that supports health
and wellness.
Now, as we all know, babyboomers are the largest
generation with all the wealth,and they're the most frail at
(02:30):
the moment, are becoming morefrail.
Healthcare, it is just the wayit goes, is continuing to grow,
and is is arguably the mostfastest growing asset in the
world.
So right now you're seeing moremoney being dumped into that
space as an example.
I was headquartered out ofNashville for many years.
Uh, there was more startupcapital and technology for
(02:51):
healthcare out of Nashville thananywhere in the country.
I learned a lot about where theworld was going, all the way
down to medical devices andcertain devices for, you know,
heart valves.
And I mean, I was knee deep withthese people that are creating
the investment strategy and kneedeep with the engineers doing
these things, um, reallyunderstanding what's happening,
where the world is going, andalso seeing where the capital is
(03:13):
being deployed.
So when you look at what alsohappened with the 2020 uh
pandemic and what's kind ofbeing more popular now with
doctors and physicians, youknow, educating their clients to
go focus on, you know, workingout and eating right.
Um, you're seeing inside ourpitch deck, it even shows some
data supporting, you know, thewhole farm to table.
More organic eating is becomingyou know larger and larger.
(03:35):
It's growing by 10% a year, ormaybe even more at this point.
Um the health and wellness andum the organic modalities are
becoming more popular, the redlight therapies, IV therapies,
blood work more often, um, uh,you know, more of the
preventative healthcarepractices down to peptides,
(03:56):
which is a big deal, amino acidsand proteins, um, pain
management, spinaldecompression, all of these
things are becoming more andmore popular.
And it is the fastest growingaspect within the healthcare
community.
What you've seen when you lookat larger public companies, like
let's say Lifetime Fitness, youknow, they have like a bar and a
restaurant, and they have kids'club, and they have salons now,
(04:16):
and they have all these greatamenities inside their fitness
clubs.
We were approached by a privateequity, private family office
that's out of Chicago that leftBig Pharma during the 2020
chaos, and they got backed by alot of private equity that now
is seeking boutique, you know,private gyms like ours, and
they're coming in and taking upa space and they're leasing a
(04:37):
space where they would thenservice the members and bring in
their own patients, you know,from the community to deal with
all of those, uh, all of thoseuh modalities.
Again, more of the true healthand wellness peptides, stem
cells, blood work, you know, allof those things.
It's becoming more popular.
So they're coming into thespace, paying an operator like
me to rent some of the space,which creates cash flow from us
(04:59):
as a business plan.
It shows that we haveconsistency in cash.
And now we have another tenantinside the building, right?
Not just a gym that's generatethe income.
You have another tenant whichgives you more stability.
It's a medical tenant, whichgives you more stability and
gives you more credibility.
It's more stable.
Um, it's just a better practicefor anybody who's opening any
(05:20):
type of, for example, uh office,uh uh medical offices that are
becoming more like Wiiworkstations is becoming
extremely popular.
And that's gonna go up acrossthe country.
That's actually something we'dlove to get into at some place,
at some point, is to buildmedical office and bring in
smaller operators to at leastthose spaces.
So we're ultimately doing that,but within our own gyms, and
that is gonna be about 30 to 35%of our overall nut that we need
(05:44):
to make every single month.
So, you know, it's things likethat that we're bringing to the
table.
And when you listen to thecommunity, when you talk to the
members here and they go, wait,hold on, you're bringing pain
management and peptides andblood work and IV therapy and
red light therapy and saunas andyou know, um, all of the other
modalities, people are going, wewant in.
(06:05):
And they take insurance.
You know, mind you, this year,these are MDs, physician
assistants, there's nurses.
They have all these people thatare in here.
And again, it's a privatepractice, but it's ultimately a
consistent open door of peoplethat are trying to take their
health and wellness serious.
So, therefore, those modalitiesare gonna be very popular for
that particular community.
That is the data supporting thatis unbelievably impressive.
(06:28):
And that's the direction we planon going with this space.
So, think about that from thebarn cave side.
We're bringing in health andwellness, bringing in medical
tenants into a space that'salready generating income that's
gonna go into the building whenwe build it in phase one, and
we're gonna already cover ournut or overhead and provide
additional cash flow for anycost overruns if we need it for
(06:49):
the barn caves.
But it's also now a beacon, it'sa footprint, it's an anchor for
the residents that are gonna ownthose barn caves and what
amenities that are associated tobecoming a resident or an owner
of that community.
And the out of the 93 units, 40of them are already accounted
for by investors that havealready written checks and chose
their units.
And these are people that arefriends or become friends of
(07:10):
mine and family in some casesthat love that package.
They're going, this isunbelievable that this even
exists.
So you're telling me that Idon't have to pay for this in my
HOAs.
I have no liability because youseparated the gym from the
residents.
The gym is open to the communityand generates the cash flow.
I have a pool that's designedlike Club Drift in Dubai or
(07:31):
Beach Club Drift in Dubai.
So you have that amazing PR.
And then you have all of theseother, you know, holistic kind
of components to it with a40,000 square foot gym, all
brand new equipment.
You have, you know, uh steamrooms and you have cold plunges
and you have all the lockerrooms and all that cool stuff
that's more like a resort spastyle that is part of the Barn
(07:51):
Caves community.
So the movement is becoming big,not just in the game, but
clearly for this community.
And that's why we're getting thesupport that we're getting.
But yet the business practice,in my opinion, is solidified and
generating cash flow before weeven open up the gym.
So the main gym.
So we got proof of concept.
(08:11):
I'm sitting in the building now.
We're within one month, wegenerated 50% of what we needed
in revenue.
I think we're on the righttrack.
So I just want to give you guysa little sliver of what it is
we're doing, what we're seeing,and why we're going down that
road.
I named the company Paradigm along time ago.
You need to pivot, you need toshift.
And right now with the chaos,you got to be frugal, but you
got to watch the data.
(08:32):
You need to know which way theworld's going.
And again, if you look at babyboomers in the middle of their
generation, retirement is 2033.
We're going to be at the middleof that retirement community at
2020 or 2033.
We have plenty of time and areally good run to watch and
understand the spending habitsof that generation and hover
(08:52):
around that space.
I think we do really well.
All right, guys, I'm going togive you guys some data.
So Joe just sent me this for usto take a look at.
And you guys, you guys know howJoe is.
Joe's a data nerd with me.
So here we go.
McKenzie.
So I'm giving you data.
These are publications.
Okay.
Data.
McKenzie, future of wellness.
Wellness is now two trilliondollars global, is a two
trillion dollar globe marketdriven heavily by millennials
(09:14):
Gen X redefining health as dailylifestyle.
Number two, Global WellnessInstitute report.
Okay.
Wellness economy projected tohit 9.8 trillion by 2029.
Let's go back.
Hear what I just said.
Current market data, globally, 2trillion by 2029.
(09:37):
The global projection is 9.8trillion in the next three
years.
I have to say it again.
Right now, 2 trillion across theworld in 2029, 9.8 trillion, and
that's global wellnessinstitute.
(09:58):
Okay.
Let's keep going.
Wellness real estate is one ofthe fastest growing sectors, 15%
projected growth per year afteryear.
Health and wellness, so gyms andor larger gyms and uh and
apartments.
Think about apartments, how big,you know, um dog parks, right?
Dog parks are becoming morepopular.
(10:19):
We put dog parks in our stuff.
We have two dog parks, in fact,at the barn caves.
We know where it's going, andwhat you have to do is you have
to move towards that andcontinue to build with what
people are looking for.
Okay, here we go.
Let's keep going.
So again, 15% growth in healthand wellness and real estate.
That also includes, I want youguys to look this up.
Delos Wellness.
(10:39):
Dalos is actually a privateequity firm.
Two partners left Goldman Sachs.
They've raised hundreds ofmillions of dollars.
They have circadian rhythmlighting, hospital grade
filtration air, and and uh waterfiltration systems now going
into all the living spaces,offices, or what have you.
It's called Daylos Wellness.
Take a look at in fact, they ownthe the uh uh the well building
standard.
(10:59):
It's a it's a point system forbuilding buildings now.
Um, so that'll give you an idea.
They bought they they went down,I think they started in 2011.
They're all over the world, allover Dubai.
Uh Daylos Well, I know them verywell.
You guys will hear me talk aboutit.
In fact, I am actually wellcertified.
You'll see it in my email uhchain.
Okay, here we go.
Um, global fitness industryreport.
Woo! This is a good one.
(11:19):
By the way, I haven't read thisyet.
This is what Joe just sent me,so I can do this, okay?
So Global Fitness IndustryReport 2025.
So this is last year.
Memberships up six percent yearafter year, revenue is up eight
percent, and industryconsideration essential, no uh,
no, not optional.
Meaning that it is absolutelyacross the industry that you're
(11:41):
seeing an 8% growth per year,and memberships are up by 6%.
So ultimately, even though it'sup six percent, people are
spending more money on theirhealth and wellness inside that
space.
That's something that you wantto take away.
Uh, let's see.
Number four, US fitness industryoutlook from 2025 to 2030.
(12:04):
77 million uh 77 millionAmericans have gym memberships.
Industries, this industrycontinues steady and long-term
growth with a consideration of9% growth.
About right.
Massive adoption, stable andscalable demand, and number
five, fitness market data 2026.
(12:25):
Global fitness industry, 257billion, boutique fitness 51
billion, and the growth and thefastest growing sector is 79% of
the younger consumers prioritizewellness.
That is absolutely insane.
Boutiques are are the fastestgrowing gym uh in membership.
(12:45):
So again, more smaller gyms, notthe public gyms, the lifetime or
not the lifetime fitnesses, butlike the um, you know, the
equinoxes, the LA fitnesses, theall the other like big box ones,
right?
They're just not doing so well.
Um, okay, let's see.
Number six, gym spending anddemand 2026.
Gym spending is up 19% yearafter year.
(13:06):
86% say gym access is crucial totheir goals.
So that's why we have uh 24-houraccess off of an app.
They're saying 19% of gymspending is more is now going
towards household uh year afteryear.
So again, household income, 19%of that income is starting to go
(13:26):
towards health and wellness.
That's that's a that's a heck ofa data point.
Um, L E K fitness marketmembership, 77 million plus
visits up 8%.
So they're even tracking visits.
How many people are actuallyshowing up more and more to the
gym?
8% increase.
Um, shifts are told uh towardsmental health.
(13:48):
We all know that's like a thing,right?
I mean, the most trending socialmedia platforms right now are
all about mental health andcoaches and all that fun stuff.
So mental health is one reason,longevity and lifestyle uh
optimization, uh, which isperfect.
Number eight, uh Gen Z drivinggym boom.
Okay, this is it says news.
(14:09):
I don't know, is it is it a isthat a is that an actual
publication?
unknown (14:13):
It's the from the Guardian.
SPEAKER_00 (14:14):
Oh, it's from the Guardian.
Okay, so here we go.
So number eight, Gen Z driven,uh driven, Gen Z is driving the
gym boom.
Okay, so that's from theGuardian um uh publication.
Record gym membership growth,fitness replacement, nightlife,
and social environments.
Now, if you guys look at like uhalcohol sales, it's down
significantly.
Vegas is the one that kind ofreports that, and it's down
(14:36):
quite a bit, but you're seeinguh people are drinking less,
they're partying less, thenightlife and nightclubs are
dying off, and people are goingtowards health and wellness.
So it's a Gen Z, it's amillennial and Gen Z um movement
and trend, which is killer.
Well, guys, and I do what Igotta cut you loose.
I have an investor coming for asite walk.
Um, I'm actually 10 minuteslate.
(14:56):
So hope you guys enjoyed this.
I have a lot more coming, andI'll keep giving you guys those
data points with real sourcesthat you can track, but I really
appreciate you guys listeningin.
On to the next.
If any of this segment was ofvalue to you, I encourage you to
take a look at some of the otherwebinars and what it is that
we're doing as a firm.
I manage a$100 million debt fundnow, which is a distressed asset
fund.
I do a lot of things and privateequity from equity opportunities
(15:19):
and development and identifyingmaterials all the way down to
opening up gyms.
We just opened up a gym in LakeHavasu.
We'd encourage you to take alook at the Family Office
Society website, see what typeof product that we're bringing
to the town, and look how fastwe ramped up with memberships
and showed proof of concept ofway the world is moving, but we
use the data to support ourdecision making with that
(15:41):
investment.
We'd love to continue toencourage you to watch what it
is we're doing and how we'remitigating risk through these
unique times.
I really appreciate theopportunity to earn your
business.
And if there's something thatyou guys want me to touch on or
talk about or topics, feel freeto DM, right, you know, right on
this post.
Let me know what it is you'dlike for me to touch on so I can
go ahead and give you more valueand continue to hit some of the
(16:02):
things that matter most.
So thank you very much forwatching.
We'll see you soon.
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