In this episode, we dive into the world of storytelling with video storyteller, Felicia Yap. Felicia offers invaluable advice and insights about harnessing stories and leveraging them to connect with others, convey important lessons, and differentiate oneself in a crowded space.
Felicia Yap is a video storyteller, author, and mom of three. For the past 20 plus years, Felicia has worked on screen and behind the camera to help a whole gamut of story-makers share their unique message with the world. Now, she's giving you the tools and support to shine in your own video content.
Her love of storytelling has been the driving force behind her career as a TV news anchor, morning show co-host, reporter, videographer, producer, and weather specialist for CTV - one of Canada’s largest news networks. After becoming a mom she decided to shift her focus to creating digital content. She started growing her social media experience by building a following of more than 11,000 on her DIY YouTube channel, Most Delightful Way.
When she realized video storytelling makes her heart sing, Felicia founded her company, Reel Awesome Productions in 2020 to help big-hearted business owners and organizations look, sound and feel confident on camera. While her work as a journalist earned her a 2012 regional RTDNA Adrienne Clarkson Award for Hundred, a video feature about centenarians in Nova Scotia, Felicia will tell you she’s most proud of being a mom to her three kids and publishing her book, Don't Stay a Secret: Grow Your Confidence Creating Videos That Get Views, in 2022.
Listen in as we talk about:
[3:05] What led Felicia to become a video confidence coach
[10:05] Felicia's story of becoming a mother
[11:50] Why your story is so powerful in creating connection and separating you from the crowd as a leader
[13:30] How to tell your story
[28:50] How do you deal with self-criticism
[30:20] How much of your life should you share online
[33:20] Should we shoot videos in landscape or portrait?
[35:10] Felicia’s favorite teacher
[39:20] What Felicia is most proud of
[41:10] Felicia answers some rapid fire questions
[44:00] Felicia’s words of wisdom
WHY YOUR STORY IS SO POWERFUL
"If you choose not to share your story or message, you're denying those who truly need to hear you and whom you can positively impact."
In exploring the significance of personal stories, Felicia delves into the power of individual narratives in creating meaningful connections and establishing leadership in a specific field. She emphasizes the uniqueness inherent in each person's experiences, calling it their "fingerprint story." She contends that even if individuals share similar services or products, their distinct stories set them apart. This uniqueness becomes a crucial factor in resonating with others and differentiating oneself from the crowd. Felicia describes how sharing her story has allowed her to connect with a diverse audience, which has led to new video confidence coaching clients and opportunities to be a speaker at conferences.
The essence of Felicia's perspective lies in the individuality of personal narratives, underscoring the unparalleled value of one's story in forging connections and professional opportunities. Personal storytelling has a transformative power where authenticity and uniqueness elevate individuals as leaders in their respective spaces.
HOW TO TELL YOUR STORY
In the pursuit of effective storytelling, Felicia encourages us to reflect on the pivotal moments that have shaped our journeys. Felicia breaks down the concept of the "fingerprint story" and its potential to spark ideas. She prompts people to think about a time in their lives when they were fired, tired, or inspired. These instances can serve as the core of one's narrative.The transformative power of these moments becomes evident when others notice a change in you, before and after a big pivot. The underlying message is clear: sharing your story is not just a personal act,