Becoming Magnetic with Kat Elizabeth

Becoming Magnetic with Kat Elizabeth

Welcome to Becoming Magnetic with Kat Elizabeth – the podcast dedicated to helping you build a magnetic personal brand from the inside out. Messaging, money, marketing, mindset, magnetics + mistakes -- you can expect practical advice, honest real talk, inspiring (most importantly, RELATABLE) stories and the perfect balance of cheerleading x tough love. In other words, everything you need to go from unnoticed to unmatched. Oh, and in case you were wondering, yes, this podcast was formerly known as Seen Heard Paid and before that, The Personal Branding Project!

Episodes

February 3, 2023 19 min

I'm alive! And so is the podcast -- although we've both evolved since I was last on the airwaves ;)

Just a quick update for you to share a little about what in the world kept me away for so long, a hint of what's to come, and probably a few other tangents while I'm at it. You know, for old time's sake.

Check back VERY soon (like Feb  6th, soon) for details on how to access my new free course, Becoming Magnetic!

CON...

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Ready for another dose of tough love?

Today we're diving into why perfect strategies + step-by-step plans are rarely the solution if you're not taking consistent (or any!) action... and what you need instead.

Plus
→  the good news for perfectionists
→ why my YouTube channel was technically a failure
→ and why I won't do a session with you to nail your elevator pitch

Buckle up -- and get ready to take imperfect action.

THE ...

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Wondering what goes into a rebrand, how much it costs, how to approach it and when it's time for you to think about your own?

Good news! I'm breaking my own rebrand down in plenty of detail for you in this episode, in particular:

→ how I knew I was ready to do this
→ a quick recap of how I created my brand 1.0
→ the phases of my rebrand
→ what I outsourced vs what I DIYed
→ how much I spent on each element

Plus sharing some real t...

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There's only one thing that will GUARANTEE you'll never achieve the results you want in your brand:

You never taking action.

In fact, you're more likely to achieve success with NO strategy but constant action than the perfect strategy and inconsistent or no action.

So today's episode is dedicated to ensuring you take then action that will then unlock your ability to turn your vision into a reality.

Enjoy!

NEED MORE HELP...

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Messaging.

The thing we know we need to pay more attention to, but at the same time fills us with dread.

"I'm not a copywriter!" "I'm no good with words!" "I just don't know how to explain the value of what I do!"

If that sounds like you, know you're not alone. Brand messaging is TRICKY - it spins my clients out more than anything. Even the ones who help THEIR clients with messaging & copyw...

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While everyone's timeline and growth trajectory looks different, the fact is that to reach the "pinnacle" of your brand-building journey (phase 5!) there are steps we just can't skip.

And even though challenges, obstacles and the occasional "what am I doing with my life?!" are inevitable... I'm here to provide more than just some encouragement to keep going.

So in this episode I'm going to break down:
 
...

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I get it: it's easy to fall into the "I just need to land a couple more clients" trap.

But I've learnt the hard way that not all clients are created equal. And while it seems like some extra cash will solve all your problems... nightmare clients can create a whole lot more of them. (Problems - not money!!)

So in this episode I'm breaking down:

→ Why you *should* care about who you work with
→ How certain things you&...

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Yep, I'm about to undergo a rebrand which means things are about to change 'round these parts. And I'm not just talking about the logo and colours.

This rebrand is the result of a huge year of internal growth in 2021 and in turn, "outgrowing" the brand you see right now.

So in this episode I'm giving you the full scoop about...

→ Why I'm rebranding when my clients love my brand as it is
→ What the rebrand i...

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If you're on a mission to make an impact but feel like it's impossible under your following grows... or want to find a way to become a thought leader in your space but feel like an imposter as long as your audience is so small... this episode is for you.

With help from my special guest, Makeda Andrews, we're about to deliver some truth bombs about what influence is all about, what leadership actually means, and how to st...

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Sick of spinning your wheels, working your butt off... and not actually seeing results that match the effort you're putting in? This one's for you!

Whether you're a freelancer, solopreneur, small biz owner or aspiring thought leader, the 5 strategies I'm sharing in this episode are guaranteed to help you make traction and build momentum over the next 12 months.

In fact, even if you run with just ONE of the things I sh...

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It's burnout season - but before we blame all of our exhaustion on the end of the year, I think we'd better first have a chat.

Countless conversations with stressed out solopreneurs this year have revealed a pretty interesting pattern to me that I'll be unpacking in this episode.

A specific cycle that leads to burnout and may also be the reason you're finding it so hard to stick with your marketing plan consistently (...

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This year did not play out the way I thought I would. Instead of the year I *hoped* I would have, I got the year I needed... a year that highlighted my weak points, the gaps, the things that were stunting my growth.

You may have noticed I spent a lot of the year behind the scenes. This episode will help to shed some light on why that was and what I was doing while I wasn't "showing up".

Most importantly, I'm going to ...

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Imposter Syndrome. EURGH.

I've never met an entrepreneur who hasn't experienced it. It tends to get worse the more visible you become (the double-edged sword of building a personal brand!)

And yes, I'm now about to tell you that you may actually be playing a role in how bad it is!

While imposter syndrome isn't something we can ever completely be rid of - in fact, I like to see it as a sign that I'm levelling up - ...

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Whether you're a solopreneur or small biz owner, chances are you have a VERY long to-do list... always.

And while you know content marketing is essential for growing your audience and authority, the content creation part is one of the most difficult to keep up.

Whether it's a lack of clarity on what to do when, the uncertainty of how or whether to repurpose your content, the struggle to find time while juggling client work (...

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As entrepreneurs and aspiring thought leaders, we spend a lot of time thinking about the external impact of our personal brands...

But how often do you stop to think about how our internal compass, vision, energy, personality and perspective are shaping that impact?

Today I'm joined by special guest Cat Skreiner a Human Design Guide & Energetic Business Strategist who's made it her mission to help us understand our own un...

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Got the content basics down and ready to take your content to the next level? Awesome!

Today we're going way deeper than "write a good hook" or "be consistent!" and looking at what it really takes to create magnetic content.

If you've been finding your content is a little vanilla or isn't creating the impact you want it to, then this episode is for you.

Whether you're creating a content strategy for soc...

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Find yourself so caught up in your to-do list (or imposter syndrome!) that you completely forget why you're doing "this" in the first place?

Entrepreneurship.
The work you do.
The effort you're pouring into your brand.

You're not alone! I recently had more than one wake-up call that showed me just how out of touch I was with my big "why" and the result was I ended up feeling like I'd created another day ...

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Let's be honest. Social media is getting reeeal crowded these days (and will only get worse).

So in such a noisy place in what may feel like an over-saturated niche or industry, how do you stand out and stop the scroll?

In this episode, I'm diving into 5 ways you can stand out as a personal brand (or any brand for that matter!) so you attract dream clients and position yourself as an expert they actually want to pay attention...

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Welcome to Seen Heard Paid with Kat Elizabeth - formerly known as The Personal Branding Project!

I hinted that something was shifting (although I didn't know what at the time) and now here it is. A podcast rebrand to signify all the changes that have been going on behind the scenes!

This episode is a bit of a tell-all where I'll unpack...

  • Why the rebrand and the significance of the name
  • How I feel I've been hiding in plain ...
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    Today I’m pulling back the curtains on some counterintuitive decisions I’m making to reach my own next level - the level where I earn more, work less, and have a bigger impact.

    Old Kat would have assumed this meant doing more. Working longer. Working faster. Saying yes to everything.

    Kat today finally understands that scaling a business requires the opposite.

    Doing less, doing it slower, doing it better. Say no more than yes.

    I wish I...

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