The Product Biz Podcast

SEO is one of those tech-related parts of running a small business that a lot of creative small business owners keep a distance from. But once you start to learn what it is, how to implement it, and how important it is to your business, I guarantee you'll have a change of heart for this incredible tool that can help you get in front of more people and make the most of the content you create for the long run. Today's guest...

Most of us know that the saying "if you build it, they will come" isn't true - and most of us, as small business owners, have flat out experienced that when we come out with an incredible product that we are so excited to share about... and then we hear crickets. The TRUE saying is "if you build it AND market it effectively they will come" and today's special guest Ruthie Sterrett is sharing with you h...

Inventory (the raw materials we have and the finished final products that we sell) is most likely the biggest expense for almost every single physical product based business out there. And one of the most important factors on if we actually make money or not in our business is solely dependent on how much we charge for our inventory! With so much importance being on our inventory, it's a topic that isn't talked about enou...

If you're an artist, then galleries are something that has probably crossed your mind a time or two. Getting your artwork featured in in-person galleries for more exposure may be something you are currently working on... but did you know that online art galleries are an incredible way to grow your art business, too? Today's special guest Hayley Price shares with us her own art career, details about the online art gallery ...

The two most important parts of running a small business are your profit and your ability to get in front of as many people as possible. Your profit comes down to making sure you are making money with every single sale you make (from selling online to selling wholesale) AND the decisions of where you invest your money; are you investing in the right components to help you stand out and grow or are you overspending in certain areas ...

Your website should do the heavy lifitng for you. If you know what automations and apps to set up, it becomes a money making machine for you. So the questions is, are you tapping into the potential of your Shopify site, or are you leaving money on the table? In today's episode, we chat with special guest Monica Froese on how to get people to your website and how to turn their potential order of one products into an order of $1...

As small business owners, we are always looking for ways to add more sales to our existing business without having to spend additional time, energy, or resources to make it happen. And that's where the beauty of adding a subscription box - specifically a replenishment box - to your website comes in. This is an opportunity for you to create a "subscribe & save" option on your website for people to get continued sh...

One of the hardest parts about selling on Etsy is knowing what products will actually sell well. Sometimes it might feel like you are blindly throwing a dart at the wall, hoping to hit a bullseye. Some small business owners see massive success on Etsy, while others keep hitting their head against the wall. What determines which category you fall into? How do you increase your odds of having a successful Etsy shop, instead of a stru...

You might not even realize it, but this one sneaky thing called "fear" might actually be causing you to overcomplicate what you are doing in business. So often we put pressure on ourselves to do more, be more, work more, work harder, without asking what the intention is behind the actions we are taking. If the intention behind your action is fear, whether it be fear of judgement, fear of failure, fear of not having enough...

Instagram, you either love it... or you hate it. Either way, social media is a necessary part of running a small business in today's world and if you are spending all day on Instagram without any strategy or plan behind what you are posting or sharing, then you probably aren't seeing the best results and may actually be wasting a lot of your time. The key with social media is the intention, strategy, and REASON behind wha...

In today's Quick Tip Wednesday, we have special guest Michelle Berry sharing with us her 3 biggest tips on getting started with selling Print on Demand products on Etsy including: the best POD website to use which actually allows you to customize the branding experience, how to get unique photos and marketing material of your products to promote them that you may not have thought of, and how you can get started today.

When you’re constantly in work mode, your creative well can run dry, leading to frustration and burnout. That’s why recharging is crucial. By taking breaks, engaging in activities that spark joy, and allowing yourself to play, you’re replenishing your creative reserves and inviting fresh ideas and inspiration into your life. But when life gets overwhelming, we often hear the term “self-care” being thrown around... and the truth is,...

Growing a small business comes down to getting your products in front of as many people as possible. And getting your products in front of as many people as possible comes down to selling your products where people are shopping! During this episode, special guest Kristy Pask shares with us the importance of multi-channel marketing, how to repurpose content to make multi-channel marketing easier on you, and how to truly connect with...

There are 2 ways to tell if you are energetically aligned with the frequency of money: the first one is obvious - if you are MAKING money and money comes easy to you! The second one is not so obvious - and it depends on the state of your nervous system. Your nervous system is what balances the state of your body and when it's out of balance it can show up in ways like anxiety, perfectionism, feeling irritated, unmotivated, fee...

In today's episode, we have special guest Deonnah Carolus sharing the inside scoop on all things Shopify. If you have your own website on Shopify, are currently on another platform but might be interested to learn more about the benefits of Shopify, or if you don't have your own website but are starting to think next steps for your business, you'll learn the benefits and steps to take to use Shopify to grow your busi...

Going through challenging times as a small business owner is inevitable. It's part of the journey, and growing a small business is not for the faint of heart. There WILL be moments when sales are slow, no matter what you do tactically. But what truly matters is how you handle those roadblocks, challenges, and hurdles to get to the other side. Today's special guest, Lindsay Ashworth, shares the journey of starting her busi...

Money, money, money... money!! We all want to make more of it, but what's actually holding us back? What's stopping us from growing even further? What's preventing us from seeing the results from ALL the hard work we are doing? You may not know it - and you may not even believe it when you first hear it - but your mindset, your beliefs, and your subconscious programming (aka the narratives you created from absorbing ...

Let me know if this sounds like a dream or what: being able to grow your business with less time on social media. Getting your products in front of your dream customers by your EXISTING customers talking about you and obsessing about your products. Having raving customer fans who essentially become your brand “spokesperson” because they love your brand THAT much.

Too good to be true? Not at all - and today’s special guest,...

Have you ever wanted to simply ask a buyer, boutique owner, or shop owner WHAT they are looking for when they are shopping for products to add to their stores via a platform like Faire?

Wouldn't it just be so nice to get in their heads to KNOW what they are looking for, how to stand out, and how to get your products into their stores?

Today's special guest, Kristin Fisher, shares her experience of being ...