The Professional Writer

The Professional Writer

Whether you’re preparing to launch a writing-related business or you’re retooling the writing you’re currently doing, The Professional Writer podcast will help you do the right things in the right order so you can confidently plan, launch, and grow your business.


November 29, 2021 53 min

“A writers conference is the place I can find out how to get my book published, because my book is perfect, and everyone needs to read it.”

That’s the mistaken assumption three newbie writers – Sarah Sundin, Sharon Elliott, and I – made before we attended our first writers conference. Oh, were we in for a surprise!

The three of us chat about our first-ever writers conference experiences, and how attending conferences has shaped and...

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Five online tools to help you become a more powerful writer and editor (recommended by my listeners):

  • ProWritingAid
  • Jarvis
  • AnswerThePublic
  • PerfectIt
  • WordHippo
  • Transcript, video tutorials, and links to trainings included!

    The post 74 – Strengthen Your Writing and Editing With These 5 Robust Online Tools [Crowdsourced] first appeared on Blogging Bistro.
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    Your most valuable ability is your credibility. That’s why sensitivity readers, subject matter experts, and fact-checkers are crucial. In episode 73, five listeners recount their thoughts about this important topic. Learn what sensitivity readers do and how to find them.

    The post 73 – Sensitivity Readers and Subject Matter Experts: Why Authors Need Them first appeared on Blogging Bistro.
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    “An unknown author wanting to get an unknown manuscript published by a traditional publisher is akin to an 18-year-old showing up in Los Angeles with a 6-string guitar, wanting to get a record contract,” says debut memoir author, Lisa Baldwin.

    Learn how several publishing professionals helped Lisa shift her expectations and shape her manuscript into an award-winning book.

    We discuss three types of investments Lisa made: (1) pre-pub...

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    Running a writing-related business costs several thousand dollars per year, even when you’re a frugal DIYer like me. In episode 71, I’ll walk you through:

  • exactly what I spend to run my business
  • how much to budget for essentials
  • 3 things to do before investing in a service or tool
  • Transcript and loads of links included.

    The post 71 – Things I Spend Money on to Run My Writing Business first appeared on Blogging Bistro.
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    How can frugal, penny-pinching entrepreneurs creatively build a business without forking out a ton of money?

    In episode 70, I’ll show you five basic, FREE things you can do right now to:
    • find great deals on tools for your business
    • gain visibility
    • interact with prospective readers and book buyers
    • earn bonus income

    Shareable infographic included!

    The post 70 – 5 Quick, Easy, and Free Ways to Gain Visibility as a Writer first ...
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    When I hear the phrase, “business finances,” I shudder.

    I’m not a numbers person; I'm a word person. That’s why I invited bookkeeping expert, Vanessa Butler, to guest on The Professional Writer podcast. Vanessa will help us word nerds take a serious look at:

  • The financial health of our business
  • The most efficient ways to do accounting
  • Why "business" and "pleasure" bank accounts shouldn't get married
  • Why it'...
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    August 23, 2021 25 min

    A contract that clearly and specifically spells out expectations is a must-have for every entrepreneur, whether you’re hiring someone to work for you, or someone is hiring you to work for them.

    In Episode 68, I’ll share contract horror stories, suggest items to include in a legal agreement, and recommend easily customizable contract templates.

    The post 68 – Why You Need Contracts first appeared on Blogging Bistro.
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    We’re exploring five problematic platform-building practices:

  • The “swollen ego” bio
  • Inflated follower counts
  • Platform plugins
  • Bestseller lists
  • “Award-winning author” taglines
  • I believe these vanity metrics give authors permission to bend the truth as a means of proving their worth. And that concerns me. Let’s talk about it!

    The post 67 – The Problem with Vanity Numbers, Half-Truths, and Swollen Egos first appeared on Blogging Bistro.
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    Misinformation and horrible advice about email marketing abounds. In episode 66, I’m going to give you some tough love. I’ll bust 7 myths about email marketing.

    The post 66 – Debunking 7 Email Marketing Myths first appeared on Blogging Bistro.
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    When crafted thoughtfully, promotional social media posts that link to your blog or podcast really do work.

    Learn 3 things not to do under any circumstances, plus get 10 tips to help you write stellar social posts that’ll get clickthroughs.

    The post 65 – 13 Tips for Crafting Stellar Social Posts That Link to Your Blog or Podcast first appeared on Blogging Bistro.
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    What’s it like to migrate from writing for the Christian market to writing for a Big 5 general market publisher?

    Susan Meissner penned 9 novels for the Christian market before moving to the general market, where she has had 7 historical novels published by a major New York publishing house. In episode 64, Susan, a USA Today bestselling author, shares her evolution as a writer and reveals how she “raises the bar” for each new story...

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    Let's flip the script on "playing small!" During my frank conversation with mindset coach, Kyrsti Snyder, we discuss (1) why we don’t accomplish our goals, (2) three types of goals we can set for our business, and (3) five tips for achieving our goals.

    The post 63 – Create and Achieve Growth Goals, with Kyrsti Snyder first appeared on Blogging Bistro.
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    Do you like to write true, inspirational stories? Consider shopping your stories to an anthology such as Chicken Soup for the Soul.

    Tracy Crump, author of 22+ Chicken Soup for the Soul stories, shares insider tips for shaping a story to submit to the world’s most popular anthology series.

    The post 62 – How to Submit Stories to Chicken Soup for the Soul Anthologies, with Tracy Crump first appeared on Blogging Bistro.
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    When many others offer the same types of services, products, and programs as you, how can you make a name for yourself? Brand strategist, Britney Gardner, and I discuss several core principles for doing business intentionally: finding your best client, selecting brand photos, developing marketing messages, and filtering the wrong subscribers off your email list.

    The post 61 – Intentional Business, with Britney Gardner first appeare...
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    “Shoulding” ourselves – saying, “I should do this or that” – freezes us from making progress. Let’s stop beating ourselves up! Author coach, Alice Crider, suggests practical tips for getting out of our own way so we stop sitting on the sidelines and become leaders.

    The post 60 – How to Get Out of Your Own Way, with Alice Crider first appeared on Blogging Bistro.
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    April 26, 2021 14 min

    What motivates a writer to have such faith in their project that they persevere for months or even years in the face of countless rejections?


    To flesh out what grit means for the success of your business, I’m sharing fascinating stories from real-life creatives, as well as four ways to develop grit, from Angela Duckworth’s book, Grit: The Power of Passion and Perseverance.

    The post 59 – 4 Traits of a Gritty Writer first appea...
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    Does talking about books put you in your happy place? Do you enjoy influencing readers to pick up good books and steer away from bad ones?

    You might want to try your hand at reviewing books. Katherine Scott Jones – book enthusiast, reviewer, and author – introduces us to the art of book reviewing. You’ll discover (1) who should – and shouldn’t – become a book reviewer; (2) what readers, publishers, and authors look for in a book re...

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    Are you seeking a literary agent? Wondering what you can do that’ll help them say “yes” to your pitch?

    Barb Roose, an agent with Books & Such Literary Management, unpacks 3 important factors that’ll help you land an agent, and shows us 3 effective ways to build an author platform. Transcript included.

    The post 57 – How to Land a Literary Agent, With Barb Roose first appeared on Blogging Bistro.
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    Some people mistakenly assume that writing for children is simple. Multi-published author, Diane Stortz, knows that writing children’s books is every bit as challenging – and rewarding – as writing for adults. In Episode 56, Diane shares the secrets to her success and recommends six things prospective children’s writers can do to get started.

    The post 56 – Writing for Children: Expert Tips from Diane Stortz first appeared on Bloggi...
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