The Pursuit of Luxury with Lilian Raji
The Pursuit of Luxury decodes the seductive strategies behind the world's most coveted brands. This podcast dives deep into my Forbes column, where I explore the psychology, artistry, and billion-dollar marketing plays turning desire into obsession. Whether you're a marketing professional, luxury enthusiast, or simply fascinated by what makes people passionate about premium products, join me as we explore the brilliant minds and bold moves shaping the luxury landscape.
Episodes
Anna Wintour's departure as Editor-in-Chief of American Vogue has created fashion's most impossible job. In this 12-minute deep dive, luxury marketing expert Lilian Raji explores the industry chaos surrounding Vogue's succession crisis, from Lauren Sanchez Bezos acquisition rumors to the magazine's identity crisis in the TikTok era.
🔍 What You'll Discover:
- Why it will be hard to replace Anna Wintour at Vogue ...
"Nuclear Wintour's Fake Retirement: The Toxic Truth Behind Fashion's Last Emperor"
After 37 years of absolute power, Anna Wintour has "stepped down" as editor-in-chief of American Vogue. But here's the twist: she's not actually leaving. In this deep-dive from Lilian Raji's Forbes article, Nuclear Wintour Ends At Vogue, Sort Of: Anna Wintour Reigns Supreme, we dissect Wintour's carefully ch...
The Death of the Press Release (And What Actually Works in 2025)
Based on the Forbes article "2025 Media Relations Strategy From Muck Rack's Journalism Study" by Lilian Raji
Your PR strategy is probably broken. While brands celebrate their "direct-to-consumer" liberation from traditional media, the smartest players are quietly mastering a very different game.
This episode dissects Muck Rack's latest journal...
Why Beyoncé's Media Playbook is Breaking Fashion (And What Happens Next)
Based on the Forbes article "How The Beyoncé Strategy Is Redefining Media Relationships" by Lilian Raji
Remember when getting into Vogue meant you'd made it? Yeah, well, Beyoncé didn't get that memo. Neither did Oscar de la Renta's CEO, who basically told the fashion press "thanks, but no thanks" in favor of talking directly to customers.
Welcome to the media rev...
How a Scrappy British Watch Brand is Schooling Rolex (And Everyone Else)
The most disruptive force in luxury watches isn't Swiss. It's British, internet-only, and run by a CEO who gives out his personal email address.
Meet Christopher Ward—the watch brand that went from $17 million to £50 million in three years by doing everything the "luxury" playbook says you shouldn't do. No fancy boutiques. No celebrity ...
The Luxury Plot Twist Nobody Saw Coming
Remember when Bernard Arnault tried to hostile-takeover Hermès in 2010? Well, karma just served revenge ice-cold on a silver Tiffany platter.
While LVMH—the supposed "luxury empire"—posts its first revenue decline in years (down 3%, ouch), Hermès is literally galloping ahead with 7.2% growth. Plot twist: the company Arnault couldn't buy is now eating his lunch.
This is why bigger i...
Welcome to the inaugural episode of The Pursuit of Luxury, where we decode the most fascinating luxury marketing story of our time: how Formula 1 transformed from a niche motorsport into a $1.5 billion playground for the world's most sophisticated brands.
We explore how F1's 800 million annual viewers—40% of whom are women—represent a pre-programmed luxury audience that already values precision, innovation, and excellenc...
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