The Pursuit of Purpose with Amy Austin

The Pursuit of Purpose with Amy Austin

Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you’ve discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence. The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. Your host, Amy Austin, is a successful entrepreneur, coach and branding strategist. Her experience spans over 20 years and many service industries including healthcare, computer software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it to build authentic personal and business brands. Our stories start with purpose.... Show More

Episodes

March 28, 2020 22 min

March has not gone as planned. The Covid 19 virus made sure of that. And as such productivity and first times for a lot of things have been top of mind for most people. 

I'm revisiting the idea of productivity shame and tender discipline - because I have been practicing that concept a lot over the last two weeks. And I introduce you to Brene Brown's FFT strategy - f'ing first time. Because, let's face it, we are all...

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March 21, 2020 18 min

During times of uncertainty, it is always a good idea to be intentional. This may seem challenging when so much feels out of our control. 

This week's episode focuses on 6 ideas to help you be more intentional and thoughtful as we navigate these uncharted waters of the Covid-19 pandemic. 

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This past week our collective lives went from routine to frantic almost overnight as the country shifted from an observer to an active participant in the Covid-19 pandemic. 

And those of us in the small business space, whether owner, employee, or solopreneur, are left wondering what the coming weeks will look like for our business.

After seeing a Facebook post from my friend and colleague, Brook Easton, about the social media coach...

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March 6, 2020 16 min

Are you setting boundaries for your brand? Boundaries are just as important for your brand as they are for business/client relationships or your personal work/life balance.

Established boundaries help clearly communicate expectations, roles, responsibilities and rules - all which lead to respect. Respect for your time, talents, resources, and you individually. 

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February 28, 2020 28 min

In the February Favorites File, we talk about how statistics & data are used in marketing decisions, the challenges of branding facing the Royal family as Meghan and Harry move away from royal life, and my reading list. 

 

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February 22, 2020 43 min

"I'm too busy." "My to-do list has a mind of its own." As busyness has become more and more accepted as the "norm," have you thought about how busyness impacts culture and brands?

In this episode of The Pursuit of Purpose, James Mayhew and I talk about how busyness reaches beyond the individual who is busy and creates business challenges far bigger than the tasks themselves.

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February 15, 2020 19 min

Is your ideal target audience in your stories? Are you recognizing your ideal target audience when you see them? 

If you answered no to those questions, you are not alone. It is not all that uncommon for businesses to believe they do all things for all people or have a much broader target audience then you can actually serve.

In this episode of The Pursuit of Purpose, we talk about the importance of recognizing your ideal target au...

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"Customer experience is proactive. Customer service is reactive." This quote from Joey Coleman, author of the Wall Street Journal #2 Bestselling book Never Lose a Customer Again, has helped provide me with much-needed clarity regarding the difference between experience and service.

Having that context of one being proactive, meaning anticipating and creating the experience we want our clients to have, is impactful to our bu...

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February 1, 2020 27 min

Branding, motivation and a legend - the thread connecting these three ideas is purpose. An authentic brand is rooted in purpose. Motivation is a result of a clear understanding of purpose and a desire to put it into action. And a legend, such as Kobe Bryant, used his purpose to guide him daily. 

For more information and the resources mentioned in this episode, check out the show notes

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When was the last time a brand experience with a brand excited you? Do you think your brand is exciting your customers? To help you do that, here are three tips to improve the customer experience.

Our customer's opinions about their experience with our business can make or break the business. Are they raving fans or raving critics? Customer experience is proactive. Customer service is reactive.

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Your strengths are your stories. And how you tell your stories makes a big difference in how the story is received.

In this episode of The Pursuit of Purpose, I talk with Sarah Elkins of Elkins Consulting,  about how bringing context and understanding to your storytelling creates shifts for both you, as the storyteller, and the audience.

My key takeaways from the conversation are:

  • how context changes the impact of our storie...
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    January 11, 2020 18 min

    It is not uncommon to see businesses jump into implementing tactics they THINK are going to solve their problems, however, tactics before strategy rarely work.

    In this episode, we cover the three things you should know about your business before tactics such as websites, videos or ads should be developed. Additionally, we break down 10 different types of stories you should know about your business. 

    Click here for show notes

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    In the December Favorites File, we'll discuss the brillance of Benjamin Zander and The Art of Possibilities. "Your job as a leader is to awaken the possibility in others." It doesn’t matter what your job is or the relationship you have to that individual, encouraging others to see the possibilities makes a positive impact.

    Next we'll explore the connection between our personalities and building our brand, specifical...

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    December 15, 2019 23 min

    Aligning purpose and work can have a tremendous impact on your job satisfaction, performance and overall well-being. And these three results are good for business.

    As a business owner, it is important to have satisfied and high-performing team members. Employee satisfaction and performance can be enhanced through professional development opportunities, which include helping the person grow as an individual, as well as their craft.

    ...

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    December 7, 2019 18 min

    Color matters in branding because it initiates feelings. And those feelings become associated with our brands. So the strategic selection of colors helps solidify our brand in the minds of our customers.

    Do your homework when planning your brand colors and make sure the feelings associated with the color you select aligns with the feelings and values you WANT to be associated with your brand.

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    November 30, 2019 14 min

    What does Wil.i.am and You've Got Mail have in common? As I see it, my November Favorites and excellent business insights.

    Becoming epic will mean different things to different people but to Wil.i.am of the Black Eyed Peas, epic means compounding the impact of opportunities when possible.

    "You've Got Mail" offers a reminder that business always has a personal element to it - no matter how big or small the business m...

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    November 23, 2019 15 min

    South Dakota's new public service campaign about the methamphetamine problem in the state has captured the attention of people across the country - because of the creative direction of the campaign. "Meth. I'm on it." Some people see it as a huge joke and not helping the solve the problem it is supposed to address. Some believe it is a success - because people are talking about it. What do you think?

    Show notes

     

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    November 17, 2019 12 min

    Burnout and purpose may not seem logical but there is a connection. 

    We hear about burnout regularly - whether it is the signs, symptoms, the prevalence in one profession or another. As our society continues to value 24/7 availability, instant gratification, and short term goals/gains, burnout will exist. These three expectations push us into productivity shame. 

    When we start to look at suggested strategies to overcome burnout, th...

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    Being a caregiver and running a business is not easy. It isn't impossible but it most certainly isn't easy.

    And as I found out while putting together this episode, there isn't a lot of information out there to offer guidance when facing this situation. Or if there is, it is hidden under a different string of words than I used in my search. 

    In the end, I decided to share a combination of ideas that have enhanced and ...

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    November 2, 2019 29 min

    It's already time for the October Favorites File. While naming, productivity and reviews may seem random, intentionality and purpose is an underlying theme with all three. To keep these actionable tips close by I've created a helpful summary to print and reference whenever you need it.

    What's in a name?

    Names are one of the most repeated parts of your brand - whether it is your brand name, or the name of a product or a ...

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