The Pursuit of Purpose with Amy Austin

The Pursuit of Purpose with Amy Austin

Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you’ve discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence. The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. Your host, Amy Austin, is a successful entrepreneur, coach and branding strategist. Her experience spans over 20 years and many service industries including healthcare, computer software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it to build authentic personal and business brands. Our stories start with purpose.

Episodes

February 2, 2022 10 min

"Am I crazy to have all these different business ideas?" A friend and client asked me this question over coffee recently. No, she is not crazy. She is just full of ideas – and those ideas all happen to be business opportunities.

As you think about acting on all those business ideas swirling around in your head, think about what connects them to the vision of your business. That connection is what I mean by a through line.

I...

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My goal at the end of the year was to bring purpose to 2022. I paused production of the podcast, spent time with friends and family, and directed my creative energies to art and the opportunities that have come from it.

How have you started 2022 with purpose? 

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November 22, 2021 10 min

How hard is it to engage your customers in a conversation? For some businesses, it is easy. And for far too many, it seems to be quite challenging. But why is that?

Is it the desire to be more efficient? Hit a growth target? Achieve arbitrary metrics that may or may not impact the quality of the work or service we provide?

Or is it that we've become too focused on all the internal workings of the business that we've lost si...

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It was a Speaking Your Brand episode that inspired the primary focus of this episode. In a recent keynote address, Carol Cox suggested resistance comes with living your purpose. Resistance or tension comes with anything worth having and that includes living the truth of our purpose. And if we are not feeling one of those maybe we need to dig deeper into our search for purpose.

Resistance can come in internal and external forms. Ext...

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What if I told you there were three steps to get better feedback? Three steps that would lessen the stress you feel when faced with a performance evaluation. Carole Stizza has developed a formula that will do just that.

When we go into a performance evaluation or ask for feedback from a client, we often start with a prescribed form. And as a result, we listen to the responses but neglect to ask questions. Carole shares this is ofte...

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October 12, 2021 15 min

What is return on relationship? The purpose of the relationships you have should be considered and reevaluated periodically. Especially after a year like 2020, when relationships of all kinds were pulled in various directions, aligning the value of the relationship with the purpose it serves is more important than ever.

How do you figure out where your relationships stand? Think about the purpose. Is the original purpose of the rel...

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September 30, 2021 18 min

Branding. Marketing. What is the difference? Is there a difference? Everyone has an opinion. Including industry professionals - there isn't a standard definition of either branding or marketing. 

Branding is.... Marketing is...

There are so many different ideas, opinions, and nuances to these two words. Clients wanting a logo believe they need branding. Is it? Or is it marketing? Or maybe they want a blog written. Is that br...

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How do you respond when clients ask for services you don’t offer – but they think you do or should?

It is easy to let this question get under your skin or at the very least, start that little voice of self-doubt in your head chattering. Whether you start wondering if you SHOULD be offering the service or if you get anxious wondering how best to respond, a clear and concise understanding of WHY you are offering the services you do w...

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September 13, 2021 33 min

Do you aspire to be a thought leader in your industry? My guest Carol Cox helps women create a signature talk to put them on the path to thought leadership.

Being a thought leader is about inspiring your audience to dream with you - helping them see your vision of the world and benefit from this newly imagined version of reality. Carol and her team at Speaking Your Brand help women turn their personal stories into inspirational tal...

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August 30, 2021 12 min

A recent episode of Gary Vee's brought me to the idea of connecting self-awareness to purpose. His core message was that success comes from being self-aware. And I believe success comes from an understanding of our purpose.  As I listened more closely to this short episode, I realized the definition of being self-aware and purpose are intertwined. 

Also in this episode, I celebrate the 100th episode of The Pursuit of Purpose an...

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August 23, 2021 11 min

Is your fear preventing business success? Does your business have a clearly defined niche? And, if not, are you hesitant to declare one?

If you are in this camp, I’m guessing your thoughts might include some or all these ideas:

  • Is this niche too narrow? Will I be leaving an opportunity on the table?
  • Will I be giving up potential income?
  • My clients need more than what my niche can offer them. If I narrow my scope of work, they will...
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    As more and more businesses are moving to online courses and programs, experiential learning has become a hot topic. In this episode, I talk with Romy Alexandra about creating a learning experience to ensure our audiences learn and retain the content of our program.

    What is experiential learning?

    Experiential learning focuses on the idea that the best way to learn things is by actually having experiences. Those experiences stick...

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    Are you a purpose-led business looking to define success metrics related to your purpose? Do you work with a shared vision and intention but struggle to articulate the role purpose plays in the success and growth of your company?

    Many leaders intuitively know there is a benefit to knowing and embracing your brand purpose but have yet articulated the metrics to prove its value. This episode is meant to help you define those metrics....

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    August 2, 2021 15 min

    Do your messages leave your audience empowered to take action? The call to action in a marketing message should give them a sense of empowerment, a feeling of confidence that the action they are about to take is the right one. 

    In the final episode of the encore presentation of the Marketing to educate, engage, and empower, I talk about the value of a clear call to action and empowering your audience to take action. 

    Download the c...

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    Are you engaging your audience in a conversation? Your marketing message should engage your audience in way that makes them want to know more and take the next step - working with you.

    Social media has changed the definition of engagement in marketing circles. The number of likes, shares and comments is one aspect of engagement but I don't believe it is the most important aspect.

    Be sure to download the complimentary worksheets...

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    In part two of this marketing strategy series, I talk about the importance of educating your audience. The foundation of any marketing strategy should be the who, what, where, when, why, and how of what you need your audience to know. But too often our desire to be creative gets in the way and we miss several of these key elements.

    Be sure to download the complimentary worksheets to help you create marketing messages that educate, ...

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    A primary goal of your strategy should be to educate, engage, and empower your audience through your marketing efforts. Because these three words are so important, I encourage all my clients to use these three words as a filter to run all marketing messages through.

    This week's Pursuit of Purpose episode is an encore presentation of episode 44, which ran in May 2020.

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    June 7, 2021 47 min

    Saying yes to your true self - your Brave Yes - can be scary and rewarding. My guest, Shawn Fink, helps women move toward embracing their authentic selves.

    During our discussion, Shawn and I talk about how difficult it can be to step into our brave yes, the steps necessary to do so, and how fear can get in our way.

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    May 26, 2021 16 min

    Recently I was reminded that asking for help is a strength even though the action itself is hard. This is exactly why it is so important to ask for it when you need it. And I was reminded of the importance of modeling the behavior.

    My experience came from my daughter but it could have just as easily come from a co-worker, a client or a direct report. When we are viewed in a leadership role, letting those we lead know we routinely a...

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    How can coaching questions benefit your brand? I wouldn't have thought of this either until I heard a recent interview on the Dare to Lead podcast between Brene Brown and Michael Bungay Stanier. As I was listening to him share the seven essential coaching questions, I realized these are very similar to what I ask of clients when helping them define their brand.

    When you put yourself in the position of answering his seven questi...

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