Tom Wells - Life Couriers

In this episode of the Radical Global Marketing Podcast, host Steven Proud sits down with Tom Wells, Global Marketing Manager at Life Couriers, one of the world’s leading healthcare and life science logistics groups.

Tom’s career is anything but typical. From studying music and diving deep into audio production and coding, to building a freelance digital career, running HR, and finally landing in global marketing. His journey is a masterclass in adaptability, curiosity, and saying “yes” to opportunities.

Today, Tom helps steer the brand and marketing strategy for a business responsible for some of the most time-critical, life-saving deliveries on the planet, including stem cell transplants, radiopharmaceuticals, lab specimens, and direct-to-patient medical supplies.

We explore how Life Couriers is unifying more than a dozen specialist companies into one global brand, why storytelling and internal alignment matter just as much as external communication, and how Tom approaches marketing in a sector where failure simply isn’t an option.

Tom also shares insights on:

• How an unconventional career path prepared him perfectly for stakeholder-heavy, people-focused marketing
• The unique challenges of building a brand in a highly specialised, deeply regulated industry
• Why healthcare logistics is as human as it is high-tech
• The role of internal culture, communication, and trust when integrating teams across the world
• The future of the Life Couriers group, from advanced tracking systems to drones and global expansion
• How AI fits into modern marketing without losing the human element

This episode is a deep dive into a side of logistics most people never see, and a reminder of how marketing can shape brand trust in life-critical industries.