Business Growth On Purpose

Business Growth On Purpose

Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive. Every week, you'll hear insights from leading B2B growth experts and veteran business owners from around the world. You'll also hear Jose's own insights gained from a few decades of B2B sales and marketing experience. The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth. If you need help taking the next steps to take control of your business growth, come check out what we're doing at ValueProp.com.

Episodes

August 8, 2022
The only constant is change, but the last few years have accelerated that change in a huge way. Businesses still have the same needs – growth being a critical on – but the methods have changed. Our guest today is Joe Apfelbaum of Ajax Union. Joe is an expert on B2B marketing, but in particular, the proper and best use of LinkedIn, especially the advanced platform of LinkedIn to help sales professionals grow. In this episode, we wi...
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More often than not, critical pivots happen because of turbulence... and during turbulence. Smooth sailing is a luxury most owners never experience during times of pivoting. When it's time to pivot, owners need to know how to do it while in motion. Today's guest is Sue Nordman, CEO of Obsidian Manufacturing Industries. Sue is leading a company that is an OEM of critical technologies that are used in modern manufacturing. I...
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The words "supply chain" served as a bit of a stick in the spokes over the last two years for businesses. For many owners, reactionary strategy was the name of the game. Now, having seen the massive disruption we are prone to, it's time for business owners to stop thinking "just in time" and start pursuing "just in case". Our guest is Bob Tippmann, President of Tippman Engineering. Tippmann Engineering ...
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Digital transformation is changing the game in manufacturing, especially for smaller and midsize OEM's. With the right tools and the right approach, you can carve out strong positions to compete with much larger companies. Today's guest is Kristina Harrington COO and Co-Founder of GenAlpha Technologies. Kristina's focus is on the digital transformation of OEMs. While that sounds like a heady topic, it's very pra...
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Our Guest today is Dave Meyer of BizzyWeb, a growth marketing agency in Minneapolis. In today's episode, we will talk about practical ways for you to create a lead generation platform online for your B2B company. We will discuss insights on how you can do this now, available technology and, the best part, how to do it for free! Dave helps "high trust" businesses entering their growth phase to attract, engage and deli...
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When it comes to small and mid-market manufacturing businesses, you need every person and process to maximize their potential. You need them to be constantly improving, but it's difficult to actually accomplish that kind of reality. We are joined today by David Crysler of the Crysler Club. David is a specialist in the manufacturing world on continuous improvement and quality. In this episode, we will discuss effective prob...
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Here at Value Prop, we have a specialization in working with industrial businesses. We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country. But few bring the kind of expertise that we found when we met Tony Rogers. His business, Creative Mechanisms, is a national leader in Design for Manufacturing (DFM), helping businesses ⚙️ Solve critical des...
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We say it all the time - the weeds of your business limit its growth. As a leader, you need to be able to see beyond the day to day books and make big picture decisions about how to use your money. Today's guest is Florian Meyer, a fractional CFO of Newhouse Partners. Florian works with companies in mid-market companies in the industrial and manufacturing categories. He will discuss how it's not all about keeping track of ...
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Innovation is what sets market leaders ahead, but most business owners view it as a luxury. It can feel like your day to day responsibilities are too demanding to focus on innovation. If you want to succeed, you need to start with an innovative strategy that solves problems for your customers and for you. Our guest today can help you do just that. Our guest today is Ross Youngs, President of Univenture and Founder and CEO of his ...
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Most business owners will tell you that who you know is just as important as what you know when it comes to growing your business. You may be among the brightest in your field, but if you don't know how to meet new people (and the right people), your business will struggle. Today's guest is Richard Blank of Costa Rica's Call Center. Richard is an entrepreneur who has built a full-blown business south of the border int...
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One of the hardest challenges business owners face is rebounding from challenges brought about by change. But a good leader knows how to keep themselves and their teams resilient in a fast moving world. Lu Phillips is an experienced international business development executive with a strong engineering background. In this episode, we will explore globalization and resilience and how it applies to smaller to mid-sized markets t...
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What makes business leaders effective during times of rapid evolution in the economy? It's their ability to think strategically and execute quickly. In our economy today, business owners are trying to adapt simultaneously to issues like supply chains, automation, and labor shortages. Our guest today is on the front lines; an owner who is taking on these issues and continuing to grow.
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The value of what you build as owner needs to continue beyond your leadership. While this transition isn't exactly easy, we talk to an expert who has done this successfully. Our guest today is Rob Dube, former CEO, and founder of ImageOne. In this episode, we will talk about Rob's journey as an owner and leader and as somebody who has transitioned leadership in his organization. Rob will explain how this transition has ...
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The current labor market has been turned upside down by inflation, interest rates, and every other squeeze possible. To be successful, owners need to know how to attract and keep the talent they need to succeed. Our guest today is Lisa Ryan of LisaRyanSpeaks. Lisa is a specialist in recruiting engaging talent, especially in manufacturing. We will discuss if the current environment is the new normal, or if we will snap back to wha...
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For the businesses that survived the worst of this year's supply chain crisis, we're at a critical moment. In our recovery, do we go back to business as normal? Or do we learn? We are excited to be joined by our guest today, Hugo Fuentes of The Owl Solutions. Hugo is an expert in supply chains. In this episode, we will discuss what is still happening, potential outcomes, and what you can do to improve your supply chain to...
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Every business owner's dream is a culture where every member of the team is continuously improving. But that is never an accident. It's a culture. Our guest today is Paul Vragel, Founder of 4aBetterBusiness. His specialty is helping organizations implement processes where all members of the team are always seeking improvement and he helps create a safe space for that to happen. We will discuss how this is a practical thin...
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The future of manufacturing isn't primarily in ideas – it's in the next generation. It's in the people and perspectives that craft those ideas. Our guest today is someone who has helped blaze a trial into manufacturing, especially for talented young women. Her name is Meaghan Ziemba. Meaghan is the founder of Z-ink Solutions and Mavens of Manufacturing. Mavens of Manufacturing is a group that focusses on encouraging y...
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"The only constant in life is change." And the best sales teams know how ride the changes. But that kind of success takes leadership. Today's guest is Ken Cheo, President of Our Sales Coach. Ken is a sales coaching master and a fellow Manufacturers Master! In this episode, Ken will help us see aspects of sales that have changed because of the pandemic and others that have remained the same. He will also discuss princ...
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Come for the accent, stay for the insight! Today's guest comes to us from Australia: Oscar Roche of TWI Institute. In today's episode, we will discuss a different way of thinking about getting projects done in organizations. The dialogue will stretch your thinking and challenge your assumptions about the best ways to really get things done. Oscar believes passionately that frontline leaders have been ignored for many yea...
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Manufacturing is a critical step in any product-based business - heavy on investment making risk the enemy. The way to minimize that risk? Trust. That's how Ray Ziganto has built his business. He helps businesses grow their business by designing their offers for trust-building relationships. And he joins us today to give us a peek behind the curtain. Today we are going to talk to a true manufacturing master: somebody who know...
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