Today's guest on the Sales Vitamin Podcast is Chris Mele.
Chris is a Managing Partner at Software Pricing Partners. Chris and his team help B2B software companies develop innovative pricing strategies that delight customers while minimizing risk at every stage of the pricing process. This singular focus has inspired the most advanced monetization methodology in the B2B software industry and delivers top-line growth, better profitability, and higher valuations.
Chris leads a team comprised of former software executives and monetization experts. His success in the software industry includes: building and running a successful SaaS company, software Monetization (licensing, packaging, pricing), the art and science of rolling out pricing changes, the pitfalls of academic-only approaches to pricing, and/or selling software -- from small mom & pop sales (SMB) to large enterprise software sales measured in the hundreds of millions.
Here's what we discuss on this episode:
- Software pricing and packaging strategies.
- Chris' early career.
- Selling non-physical vs physical products.
- The science & art of sales.
- Identifying value in software.
- Challenges with selling to the C-Suite.
- Teaching vs Selling.
- Simplifying the software sales process.
- 3 key sales skills sales professionals need.
- Transparency in sales.
- Key sales tools.
- One sales vitamin.
Connect with Chris
Software Pricing Partners Official Website
LinkedIn
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