The School of Influence Podcast with Amanda Russell and Neal Schaffer

The School of Influence Podcast with Amanda Russell and Neal Schaffer

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Two of the world's leading experts in influencer marketing have come together to bring you the answers with concise, no nonsense interviews of top influencers across categories. Amanda and Neal's unique dynamic is both engaging and provocative. They ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

Episodes

July 30, 2021 27 min
This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately transform their life! We interview the most famous plumber, YES plumber, in the world, Roger Wakefield, and learn how this man started a YouTube channel to gain more clients and how he grew it to make 7 figures annually JUST from YouTube! Roger discusses how he came to be an influencer and why, what ...
Share
Mark as Played
Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly published RE:Think INNOVATION, Carla Johnson, argues that people make innovation much harder than it has to be. She also says that coming up with great ideas isn't a talent one is born with or a skill that takes years to learn. Are you ready to innovate to influence? Listen in for an inspiring episode g...
Share
Mark as Played
Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching businesses from their content. New media companies are being born every day. Learn how to build influence through content from the #1 authority on content marketing, best-selling author and founder of Content Marketing Institute AND Content Marketing World, Joe Pulizzi.
For more information:
  • Joe Puli...
  • Share
    Mark as Played
    The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible unique and inspiring examples of how he did it, not just with some of the biggest athletes of our time, but to create and scale his influence into so many ventures. This podcast took an expected twist and provided priceless value that will leave you inspired!
    For more information:
  • Brandon Steiner: https://br...
  • Share
    Mark as Played
    Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence marketing, creating and tapping into influence, has been around way before social media. It is also equally applicable to businesses as it is to consumers. Listen in to Amanda and Neal's advice for those of you that want to achieve more with your business or career through building influence inside...
    Share
    Mark as Played
    What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done it all, from world class athlete to the host across some of the biggest broadcasting platforms for sports (ESPN and SKY), to being the face and chief educator of several top equipment and nutrition brands - and they all work and support each other. Caroline had to take a major pivot with the rise of...
    Share
    Mark as Played
    Host of Good Morning LA LA Land and Fanvestor Report talks about the hustle to garner the mainstream spotlight in traditional media.
    For more information:
  • Jezlan Moyet's Moyet Rose Wine: https://blendtique.com/moyetrose/
  • Amanda Russell: https://amandarussell.co
  • Neal Schaffer: https://nealschaffer.com
  • Share
    Mark as Played
    This week Neal and Amanda do something a little different! They speak to renowned Board Certified Orthopedic Surgeon and Stanford Continuing Studies Instructor Dr. Allan Mishra, who has been working to grow his side hustle into a full-fledged business. Dr Mishra asks Neal and Amanda for advice. If you are an entrepreneur, or just looking for guidance on how to grow your audience, this is the episode for you.
    For more information:
  • Dr....
  • Share
    Mark as Played
    This is the man that created the $4 billion television network E! which pioneered the entertainment of mainstream celebrities. But what many don't know are the bigger ventures he's scaled all over the world, from China to Russia - there are few people that hold more influence than Larry Namer. In this candid interview, we ask Larry about what he's learned about influence, who has it, how to achieve it, and his strategie...
    Share
    Mark as Played
    Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs of her audience helped her launch a media business which has since evolved into becoming the premiere destination for professionals and educators to learn and get training for marketing, The best-selling author of two books, The Content Code and Everybody Writes, Ann continues to trail blaze the pat...
    Share
    Mark as Played
    When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a truly influential company! But when you look at what Shep and his company have accomplished in just 3 short years, it's no surprise. He has spearheaded the growth of cult-like communities for some of the world’s fastest-growing brands, known for creating the most unique and sought-after campaigns ...
    Share
    Mark as Played
    The world of talent management is very confusing - even people who do it have trouble explaining it. And if you've ever reached out to a celebrity or social media star, chances are you may have been passed along to some agent or manager. In my experience, this is often where the buck stops, as many marketers get turned off.
    But having had a talent manager myself back when I (Amanda Russell) was in the fitness world, the power o...
    Share
    Mark as Played
    Miri Rodriguez went from a Community Manager to becoming one of Microsoft's top influencers and Storytellers. Now she is the author of Brand Storytelling and advises other companies how to bring out the stories from their employees. Listen in as Miri teaches you about the unique connection between storytelling and influence.
    For more information:
  • Miri Rodriguez: https://mirirod.com/en/
  • Amanda Russell: https://amandarussell.co
  • Neal ...
  • Share
    Mark as Played
    New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books, and successful agency. Dave explains the importance of branding and relationships in building and sustaining influence.
    For more information:
  • Dave Kerpen: https://davekerpen.com/
  • Amanda Russell: https://amandarussell.co
  • Neal Schaffer: https://nealschaffer.com

  • Share
    Mark as Played
    Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a mission to help people, whether it is search engine optimization with MOZ or making market research accessible to everyone through SparkToro. Rand shares his incredible entrepreneurial journey and is a living testament that nice guys don't always finish last.
    For more information:
  • SparkToro: https://s...
  • Share
    Mark as Played
    Whether it's A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person they call: Dave Alberga. Dave is the silent and humble influence behind many of the biggest brands you know. It seems as if anything he touches turns to success, and for the first time ever, he opens up about the factors he believe have led to this. His answers will surprise and delight you.
    Share
    Mark as Played
    In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr John Layke managed to do both, and he is far from stopping. What has been his formula to translate influence across categories? Find out in this riveting interview.
    Beverly Hills Plastic Surgery Group: https://www.beverlyhillsplasticsurgerygroup.com/johnlayke/Beverly Hills MD: https://beverlyhillsmd.com...
    Share
    Mark as Played
    Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of influencer marketing comes from the lens of influencers as social media content creators.
    Women In Influencer Marketing: https://iamwiim.com/Jessy Grossman on LinkedIn: https://www.linkedin.com/in/jessygrossman/Amanda Russell: https://amandarussell.coNeal Schaffer: https://nealschaffer.com
    Share
    Mark as Played
    How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and now generates 7 figures from a variety of digital and physical products. His Entrepreneurs on Fire podcast is one of the most popular business podcasts of all time. JLD shares what he has learned on his entrepreneurial journey and a culmination of his analysis with his new book, The Common Path to Un...
    Share
    Mark as Played
    Barry's Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got celebrities flocking to them!
    Joey shares how Barry's Bootcamp changed the game for fitness and created a cult-like following with an audience that includes Hollywood's top A-list celebrities flocking to them and bragging about it. Not an easy feat, but Joey reveals exactly how they did it, starti...
    Share
    Mark as Played

    Popular Podcasts

    • Join Paris Hilton each week as she speaks candidly with her friends and family, the hottest in movies, music, and television, innovators, creators, newsmakers, and icons. Paris will sit down for edgy, in depth conversations with a multitude of unexpected guests. She will interview people in a way that only Paris can. Questions and topics that are surprising and unanticipated. Honest, fun, open, inspiring and unpredictable. Loves it. Paris Hilton is an influencer, DJ, designer, recording artist, philanthropist, host, actress, model and author. Now, you can get closer and more personal than ever with Paris each week. This is Paris.

    • Stuff You Should Know

      If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    • The Daily

      This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    • All The Smoke

      ALL THE SMOKE pairs two of the most outspoken and controversial players of their time. Known as fiery, intense competitors during their on-court careers, Matt Barnes and Stephen Jackson are now two of the most widely respected voices by today’s crop of NBA stars. Serving as mentors to numerous players throughout the league and with their hands firmly on the pulse of the game, they have first-hand insight into the minds, lives and pressing issues facing today’s players. Barnes and Jackson, who have played alongside two generations of All-Stars, will dish on the latest news and drama from on and off the court without boundaries.

    • Crime Junkie

      If you can never get enough true crime... Congratulations, you’ve found your people.

    Facebook comments will no longer be available on iHeart

    We're taking steps to simplify your experience. If you want to reach out to our hosts or stations, please do so via their website or social media. If you need any assistance please check out our help site.

    Chat About The School of Influence Podcast with Amanda Russell and Neal Schaffer

    Advertise With Us
    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2021 iHeartMedia, Inc.