Brand vs. Performance. Innovation. Chocolate. This episode has it all: A snark-filled, insight-packed conversation, co-hosts Matt Wurst & Valerie Vespa sit down with Vinny Rinaldi, VP of Media & Marketing at Hershey’s, to break down some of the biggest challenges in marketing today—and have some fun along the way.
What It Has:
🍫 Buzzword Bingo – Every time Vinny drops a cliché, Matt eats a Hershey’s Kiss (bad idea).
🎯 Brand vs. Performance – Why all media should drive results.
📈 Quality Over Quantity – How effective reach beats mass exposure.
🚀 Innovation & Testing – Hershey’s approach to taking smart marketing risks.
🎭 Media + Creative – Why they must work hand in hand.
💡 The Legacy of Milton Hershey – A purpose-driven brand beyond just chocolate.
It’s fun. It’s insightful. It’s full of chocolate-fueled marketing snark.
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