The Social Spa

The Social Spa

You became an esthetician to change lives, not to spend hours trying to crack the code on social media marketing for your spa. Whether you want to learn how to use social media to grow your spa’s clientele, sell more retail products, or expand your e-commerce empire, The Social Spa Podcast is your go-to resource for all things spa social media marketing. Every Thursday, join Danielle Pastula, a spa social media and branding strategist, as she shares insights on spa social media strategies, digital marketing, and the latest content marketing news you need to know as a spa owner and esthetician.

Episodes

May 6, 2021 17 min

Have you been feeling like you’ve been pulled in every direction lately? That trying to handle changes in your life (Hello pandemic I’m looking at you!) has become A LOT? If this resonates with you, then you need to listen to today’s episode!

Today I’m sharing why I’m taking a hiatus from the podcast. I’ve been debating telling you all this because I felt like a fraud for always preaching consistency when, in fact, I’m the one who n...

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Tying in your client’s journey is key to making your marketing strategy work. But how do you map that out? Today, I’m breaking down how you can easily put together your spa’s marketing to match your client journey!

Here are some highlights:
- The 3 key phases the potential client goes through before purchasing 

- How people become aware of your spa

- My #1 way to get someone to consider you and your offer

- And so much more!


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Do you know what a realistic timeline is for your marketing strategy? And once you’ve hit that timeline, do you know how to gauge if it’s working? If this is something you’ve been struggling with, then this episode is for you! Today, I’m talking about how to understand and set realistic marketing timelines and to gauge if it’s moving the needle in your business.

I talk more about:

  • The #1 metric that will tell you if your marketing is...
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    April 8, 2021 17 min

    Is there a right time to do a rebrand? On this week’s episode, I let you in on the 3 big signs that will tell you if it’s time to rebrand your spa! 

    I cover: 

  • The biggest sign that you need to rebrand 
  • Why having to always explain things surrounding your business is a problem
  • Getting clear on your why
  • How to stop attracting the wrong people 
  • And more!

  • So if you’ve been wondering if it’s time for a rebrand, then this episode is for you! 


    Cl...

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    Running short on time these days? If 2020 taught me anything, it was that when you have limited time for your business, you need to make the most of it. Today, I’m breaking down 4 of my favorite ways to save major time on your marketing. You don’t want to miss this!

    Here are some highlights:

  • Taking the guesswork out of how to direct your audience to where you want them to go 
  • Creating a story bank to pull ideas from
  • Why batching is one...
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    Instagram has changed a lot since its inception in the early 2010s. It has become a platform that tends to reward those who pay to play, especially as things become more saturated. So if this news has got you down, don’t worry! There are 3 key areas that you can focus on to grow both your Instagram AND business. On today’s episode, I’m letting you in on these 3 key areas and how you can start to act on them starting today. 


    Here are...

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    Are you struggling with why your website isn’t converting or why your social media isn’t getting the traction you were expecting? If so, then this episode is for you! Today, I’m sharing how these issues can almost always be traced back to flaws in your copy or design and what you can do to fix them ASAP!

    I cover:

    + The most important part of your design

    + What needs to be included in your copy

    + Why both are intertwined for...

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    It’s been one year since the pandemic started. It’s also been one year since I started this podcast! I started this podcast because I saw a real need to get information to as many spas and salons as possible when our world was changing. Today is no different!


    On today’s episode, I’m sharing the lasting impact the pandemic has had on the spa industry. I break down four of the biggest things that have changed the way you run your busi...

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    March 4, 2021 14 min

    What is marketing, really? It sounds so simple, but so many people get it wrong! On today’s short and sweet episode, I’m breaking down what marketing truly means and how to use it effectively in your business TODAY!

    You’ll hear more about:

  • Distinguishing between marketing and sales 
  • What you must understand before focusing in on marketing
  • The biggest misconception of marketing 
  • What the act of marketing actually is  
  • And so much more!

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    February 18, 2021 18 min

    Defining your brand message doesn’t have to be hard. In fact, it can be downright easy if you know what to do. And the best way to find out how to make it easy is by listening to today’s podcast where I share the 3 key areas that will define your spa’s brand message!

    I highlight:

    + Getting clear on what your values are 

    + Knowing how you ideal client speaks and incorporating that into your lexicon

    + The pinnacle of your bra...

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    Instagram is one of the most popular social media platforms out there, but getting started on it can be a bit overwhelming. Today, I’m talking about how you can navigate through the different subchannels of Instagram to find which ones are right fit for you and your spa!

    You’ll learn more about:

  • Why posting to your feed is still necessary
  • One thing you do NOT need on your feed anymore
  • The #1 subchannel people are focused in on using
  • A s...
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    February 4, 2021 17 min

    What are brand values? Have you implemented any into your business? On today’s episode, I’m breaking down what exactly brand values are, how to know which ones are the right ones and then implementing them into your business.

    I highlight:

  • How to attract the right customers and repel the ones you don’t want  
  • Brainstorming and determining your brand values (it’s not as hard as you think!)
  • Where you can tangibly show someone what your va...
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    You might have heard that email is dead or that no one looks at their email anymore, but I’m here to tell you that it simply isn’t true. Today, I’m sharing how you can leverage your email list to create a successful, thriving spa.

    In this episode, you’ll learn:

  • Who should be on your email list (and NO it’s not just your clients!)
  • How to get the most out of your email list -
  • One of the biggest mistakes I see people make with their email...
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    January 21, 2021 21 min

    As humans, our brains are hardwired for stories - to connect with them, immerse ourselves in them, and make sense of our own life experiences. But stories aren't meant to be reserved for campfire get-togethers or around the table with friends and family, storytelling plays a role in all of our communication, especially for our brands.

    As a spa owner, getting clear on your brand story will set the foundation for all your marketi...

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    One of the most critical marketing strategies for any spa or beauty business is content creation. Content is what allows you to demonstrate your expertise and your work, build authority and credibility, and educate and entertain your audience so that you can attract more of your ideal clientele to your spa.

    Now, that's a pretty wide-view lens of content, and the reality is, there is no shortage of places to publish, post, and s...

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    From Reels to Tiktok to livestreaming, video marketing isn't new, but it's definitely here to stay! And a savvy and strategic spa owner, incorporating video into your overall content marketing plan is going to be key in helping you stand out from the crowd and make deeper connections with potential and existing clients and customers.

    Not to mention, if ecommerce is now an element to your esthetic business, video is a non-ne...

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    December 31, 2020 36 min

    If 2020 taught the spa industry anything, it’s that our physical reality has fully embraced the digital world as a primary form of communication, connection, and customer service, and whether you have an e-commerce side to your spa business or not, it’s critical that you feel equipped and knowledgable about growing your audience and connecting with them online. 

    In this episode, I’m distilling all of my top findings from this year’s...

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    As we reach a crossroads of quarantine with some spas and esthetic practices being cleared to open up their doors while others still have a month (or potentially more) left at home, the topic of re-opening is top of mind. 

    Throughout this season of quarantine, actively marketing your business online has been a critical business activity as digital communication is the only option. Now, as we look ahead, these are some the marketing ...

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    Let’s take a moment and think about your ideal client aka the client you absolutely love working with. They’re fun to be around, embody your style, love your services, and sing your praises. When you see them on your schedule, you let out a sigh of relief and are excitedly anticipating your appointment with them. 

    You think to yourself, “If I could fill my books with 20 more people just like them, I would be set.”

    Well, that wish doe...

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    This is Episode 10 of a 10-part series covering action-packed ideas to help you keep your spa social during the time of social distancing.

    When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

    Continue to connect, continue to market, and continue to be a l...

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