The Spa Coach

Keywords

spa business, holiday strategy, client retention, gift cards, community events, retail sales, marketing, client engagement, holiday planning, spa growth

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In this episode of the Spa Coach Podcast, Jamie discusses effective strategies for spa owners to maximize client retention and profits during the holiday season. She emphasizes the importance of planning ahead, ...

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Homework: Define your purpose

At blank, your spa name. We help (who) achieve (result), with (how). So they can (express benefit)

Example:

At Jane and Co, we help busy moms achieve a skin routine with targeted, efficient and proven treatments, so they can experience glowing results in less time.

Is this podcast helping generate new passion and ideas? Share it, and please write a Google revie...

Visit ⁠https://www.thespa.coach⁠ to connect with Jamie and the Spa Owner community of women leveling up daily in their spa entrepreneurship.

Summary: Jamie discusses the critical issue of money leaks in the spa business. She identifies seven common profit killers that spa owners face, including discounting without strategy, underpricing services, overstocking inventory, idle staff time, wasteful supplies, lack of rebooking syste...

The conversation aims to empower estheticians to embrace retail as a vital component of their practice, ultimately leading to better client outcomes and business growth takeaways

• Retail should be viewed as an extension of service.
• Clients appreciate personalized product recommendations.
• Overwhelming clients with choices can hinder sales.
• Training staff on product knowledge is essential.
• Tracking performance metrics helps identify ar...

In this episode of the Spa Coach podcast, Jamie discusses common financial mistakes made by new aesthetician business owners and how to build smart systems for managing money. She emphasizes the importance of separating personal and business finances, understanding cash flow, budgeting for taxes, correctly classifying employees, and regularly reviewing financial reports. Jamie also highlights the significance of client retention an...

In the last episode, we explored how using forms can calibrate the way you treat your guest in so many ways. This part two goes into more detail on Skin Forms, Waxing forms, questions to ask.

• Capture client trust
• Build a treatment plan
• Establish home care and use forms as a sales tool
• Segway to memberships and packages

Always be sure to discuss forms with your insurance company, attorney, or other trusted professional depending...

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Homework: Revamp your intake form in your voice, ask your team feedback and client feedback on the new one.

In this episode of the Spa Coach Podcast, Jamie discusses the significance of using intake forms to enhance client hospitality before, during, and after spa services. She emphasizes the importance of personalizing the client experience through effective communication and unde...

HOMEWORK: Block off one day off at minimum per week. nothing work-related happens this day. NOTHING. For myself, I don't book ANYTHING except self-care on Mondays. No Dr. appts, no tax lady meetings, nothing. Schedule a few fun things this year. A hike, a girls day, etc. Create an autoreply on social and texts outside normal business hours or on days off. Create replies for disrespectful clients, late clients, etc. and have the...

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Summary

In this episode, Jamie The Spa Coach discusses essential strategies for spa owners to thrive in a challenging economic environment. The conversation covers understanding costs, effective pricing strategies, enhancing cash flow, and building client retention. Jamie emphasizes the importance of reta...

Always surround yourself with growth-minded women.

Visit thespa.coach for more resources, and to get plugged in with Jamie and the Spa Coach Spa Owner Support group, a positive community of growth-focused spa CEOs.

Summary

In this episode of The Spa Coach Podcast, Jamie discusses the essential elements of building trust with clients in the spa industry. She emphasizes the importance of professionalism, effective communication,...

Follow this podcast, help it grow and get updates about new episodes. Connect with me and our tribe of CEOs at thespa.coach

Summary

In this episode of the Spa Coach Podcast, Jamie The Spa Coach shares an effective method for spa owners to create a month’s worth of content in under an hour. The conversation emphasizes the importance of social media in building trust with clients and offers a structured approach to content planning...

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Summed Up:

In this episode of the Spa Coach podcast, Jamie discusses strategies for attracting dream HIGH VALUE clients for spa owners and estheticians. The conversation covers the importance of understanding high-value clients, effective pricing and packaging, and the significance of creating memorable client experiences. Jamie emphasizes the need for effective marketing s...

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Summary

In this conversation, Jamie The Spa Coach shares insights on navigating the spa business landscape, focusing on the importance of marketing strategies, choosing the right space, and understanding the pros and cons of home-b...

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In this episode, Jamie The Spa Coach discusses the critical role of a well-structured spa menu in enhancing client experience and driving business growth. She emphasizes the importance of clarity, organization, and strategic pricing in creating a menu that not only attracts clients but also encourages them to book services. J...

Website for Bookstore/Mentorship:

THESPA.COACH

In this conversation, Jamie The Spa Coach discusses the critical elements of running a successful spa business, focusing on the importance of Google reviews, creating a five-star customer experience, and effectively handling feedback, both positive and negative. She emphasizes the need for consistency in service, the significance of personal touches, and strategies for encouraging clien...

How do I get new clients? I already have full books, why do I need to network?

takeaways

• Creating opportunities as the CEO of your company is essential.
• Networking is crucial for attracting new clients.
• Word of mouth marketing is a powerful tool in the beauty industry.
• Social media is a necessary marketing tool for spa owners.
• Engaging in local community groups can enhance visibility.
• Hosting events can significantly boost client rela...

Homework:

1) Strategize your year goal

2) Visit thespa.coach to connect with me!keyword

Event planning, spa business, community building, client relationships, marketing strategies, revenue generation, social media promotion, brand awareness, client engagement, product sales

In this conversation, Jamie The Spa Coach discusses the significance of hosting events for spa businesses, emphasizing the importance of community, relationships, ...

keywordsonboarding, hiring, team culture, employee compensation, payroll, bookkeeping, employee training, client relationships, interview techniques, workplace culturesummaryIn this conversation, Jamie The Spa Coach shares her insights on the onboarding and hiring process for spa owners. She emphasizes the importance of creating a supportive team culture, effective compensation structures, and the necessity of payroll and bookkeep...