The Spectacular Marketing podcast

The Spectacular Marketing podcast

Welcome to The Spectacular Marketing Podcast. A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com ) Now Founder & Group CEO of WE ARE Spectacular a London based Brand and Marketing agency. A mix of speeches, masterclasses and interviews with the most talented people from the world of food, drink, brand and marketing. #spectacularpodcast Works: London, Oxford Circus Lives: Brighton From: (near) Glasgow... Show More

Fresh from our client workshop at the DMA, we’ve got John back to give the highlights and the importance sections for those in the hospitality industry…. with a couple of examples of how NOT to do it!    LINKS: GDPR from the DMA https://dma.org.uk/gdpr  ICO on legitimate interest https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/lawful-basis-for-processing/legitimate-interests/   ICO on accountability  https://ico.org.uk/about-the-ico/news-and-events/news-and-blogs/2017/01/gdpr-and-accountability/  Brewdog 1 million beers: https://brewdog1million.com/    JOHN MITCHISON  John Mitchison is the Director of Policy and Compliance at the DMA. John has extensive in-depth knowledge of the data and marketing industries, with more than 20 years of experience in both. In recent years, he has worked closely with industry groups like the Data Protection Network and the DMA’s Responsible Marketing Committee as well as regulators like the Information Commissioners Office, Fundraising Regulator and Ofcom to develop guidance in a changing legislative landscape. His current focus is on issues around data protection, ensuring businesses can successfully prepare themselves for the upcoming EU General Data Protection Regulations (GDPR) and ePrivacy Regulations. John is also the DMA’s media spokespeople and can often be seen offering comment in print, online, on radio and on TV. Prior to joining the DMA, John was a Client Services Manager for Acxiom, managing large data solutions for a number of key accounts. Before that, he worked at the Daily Telegraph, where he was responsible for generating data for their subscription acquisition program and production of direct marketing campaigns.   FOLLOW US: John Mitchison / DMA https://www.linkedin.com/in/john-mitchison-00a111a https://dma.org.uk https://twitter.com/DMA_UK https://www.linkedin.com/company/direct-marketing-association-uk-ltd   Mark / WE ARE Spectacular https://twitter.com/spectacularmark  https://twitter.com/spectacularchat   https://www.facebook.com/SpectacularChat  https://www.linkedin.com/in/markmcculloch/     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

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