Tom's Trek: Managing Financial Pressure While Building Two Locations - #139

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What happens when a promising family law practice hits a plateau after nine months of steady growth? In this interview, Tom Hartin opens up about the sobering reality of building a practice on Long Island—where April brought just 5 leads, 2 consults, and 1 hire despite $6,800 in monthly expenses.

We dive deep into his current challenges:

• How his strategic Massapequa location reached #1 in map rankings within two months, but growth has stagnated
• The difficult reality of expanding to competitive Melville while burning through savings as sole income earner
• Why call volume actually decreased during peak divorce season (February-April) despite working with marketing professionals
• The pressure of supporting a family of four in an expensive market while waiting for his second location to gain traction
• His upcoming trials and the constant juggle between building the practice and serving existing clients

Listen in for an unfiltered look at the emotional and financial pressures of year one—where Tom questions his timeline expectations while remaining committed to the long-term vision. His real struggle provides crucial perspective for any attorney considering solo practice or wondering what the real growth curve looks like beyond the success stories.

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