April 1, 2026 • 34 mins
On this episode of the STL Bucket List Show, we sit down with Halley Moore of GeekPack to explore how community, technology, and connection are helping women build stronger, more scalable businesses.
Halley shares how GeekPack is redefining entrepreneurship by making tech more accessible and less intimidating for everyday business owners. From freelancers to established founders, the organization is helping women embrace digital tools and grow with confidence.
We also dive into the upcoming GeekPack IRL Tour stop in St. Louis — a full-day experience designed to help entrepreneurs step out of their day-to-day operations and focus on strategy, growth, and meaningful connections.
The conversation highlights the power of in-person events, the importance of representation in business, and why creating space for women to collaborate is more important than ever.
From navigating entrepreneurship to building a support system that lasts, this episode is packed with insight for anyone looking to grow their business.
They discuss:
- What GeekPack is and who it serves
- Making tech and digital tools more approachable
- The power of community in entrepreneurship
- Inside the GeekPack IRL Tour experience
- Building confidence as a business owner
- The impact of women-led businesses in St. Louis
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🎙 New episodes drop every Wednesday.
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📍 Recorded at Bucket List Podcast Studio, St. Louis, MO
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SPEAKER_03 (00:00):
We've got a huge vision of helping one million
women build businesses by 2030.
And along that pathway, we'vebeen doing that in a lot of
different ways.
And it's creating community,it's introducing women to the
tools.
SPEAKER_01 (00:16):
If you wanna hear about St.
Louis, tune into the Buggy ListShow Weekly.
He up Marista and Luke's day.
It drops every Wednesday.
Got a dope new guest everysingle week.
Buckle up for the ride.
Who's it gonna be?
Who's on the show today?
They rap St.
Louis.
What to do in the loo on a latenight?
(00:38):
I baby what to do on a datenight.
Yeah.
Bucket list as you cover, thenwhat's going on?
What's going on?
They'll give you a 18 differentthings to do on 19 if you need
one more to choose.
Yeah.
The city, city, city is a placewe call home.
A place we call home.
Yeah.
SPEAKER_02 (00:54):
St.
Louis, welcome back to anotherepisode of the STL Bucket List
Show.
I am your host, Luke Farrell.
We've recorded over four yearsof podcasts.
I was on Facebook the other dayand I got a Facebook memory of
when we launched back in Marchof 2022.
It's been four years.
We've done over 200 episodes,really focusing on highlighting
the people, places, and eventsthat make St.
Louis special.
(01:14):
Entrepreneurs, artists,musicians, comedians, business
leaders, all these differentspectrums of St.
Louis that everybody comestogether to create a community
here.
So today we're diving intoanother cool community that you
guys have created that's helpingwomen uh build confidence, break
into real career opportunities.
I'm here with Holly Moore ofGeekPack.
(01:34):
Thank you for joining us today.
SPEAKER_03 (01:36):
Hey, thanks so much for having me.
Super excited to connect onthis.
SPEAKER_02 (01:38):
I know we've been learning a lot about you.
Um, you know, we've beentalking, I think, for a couple
months now and learning aboutit.
We're gonna be at your guys'event here in St.
Louis, but I guess to help theum the listeners in St.
Louis that might not have everheard of you guys, kind of tell
us what the mission is behindGeek Pack and what what you all
do.
SPEAKER_03 (01:54):
Yeah, absolutely.
So um we've been around since2018 and really focused on
helping women build businessesthat are profitable, that let
them create a life that um givesthem all the right reasons for
for building a business, youknow, freedom, flexibility,
fulfillment.
SPEAKER_04 (02:10):
Yeah.
SPEAKER_03 (02:11):
Um, and so that's been our core focus for many
years.
We've got a huge vision of umhelping one million women build
businesses by 2030.
Um, and along that pathway,we've been doing that in a lot
of different ways.
And it's creating community,it's introducing women to the
tools, resources, relationshipsthat help them grow.
(02:31):
It's creating incredible eventswhere they can connect with each
other, they can connect with um,you know, our partners that that
bring those really wonderfulresources to them.
So, you know, community is atthe heart of all of it, but um,
that looks a lot of differentways, and we try to um engage
different communities in that aswell and make sure that we've
got lots of different voices atthe table.
SPEAKER_02 (02:52):
Yeah, no, that's an incredible mission.
I mean, to help one millionwomen have a successful
business.
I mean, that's a great NorthStar to focus on and everything
that you guys do support thatdirect mission.
So, how did you, as the um, soyou know, for those that might
not know you, you're the VP ofstrategic partnerships at
GeekPack.
So, how did you personally getinvolved with the organization?
Was that like how long have youbeen there?
Or kind of how did you even comeacross what they're doing over
(03:14):
there?
SPEAKER_03 (03:14):
Yeah, so I've been involved with Geek Pack since
2020, but I've been on the teamsince um beginning of 2023.
I was a serial entrepreneurmyself.
So born and raised St.
Louis, I've run multiplebusinesses here.
Um, I had two of my ownbusinesses and I worked for
myself for so long, I swore Iwould never work for anyone else
again unless the perfectopportunity that was completely
(03:37):
aligned with my values thatallowed me to do what I love
doing at scale were to comealong.
And that's what I found withGeek Pack.
So um I had been involved withthem initially as a member, as
someone that was part of thecommunity, that was connecting
with other women building theirbusinesses, that was getting
training.
And then I started volunteeringa little bit, you know, I
(04:00):
started showing up more.
Of course.
And um at the end of 2022, I wasat an inflection point with my
own business.
I was at a scaling point that Iwasn't sure if it was the
direction I wanted to go, and Ihad to make some big decisions.
And that's when they approachedme and they said, Hey, we're
building something new.
We want to expand what we'redoing to start um looking at
(04:24):
what kind of partnerships we canbuild and not just working with
people one-on-one.
Do you want to come build it?
And it was the perfectopportunity at the perfect time,
and uh I joined and it's been anincredible experience.
A lot of building the planewhile flying it.
Of course.
Um, but it's allowed me to dowhat I've always loved doing,
(04:44):
which is creating community,which is helping other business
owners, but but at scale withbacking and resources and a
bigger network.
Yeah.
SPEAKER_02 (04:52):
Yeah, no, that's incredible.
I think that, you know, everyentrepreneur, I've been an
entrepreneur now for sevenyears, and there's these moments
of you you have these big goalsand these big missions, but like
at the end of the day, every daywe're just putting out fires and
putting out small things andjust keeping this ship floating.
And now we have a team of 14,and it's like I never imagined
to have 14 people, you know.
Just last year at this time wehad six.
(05:13):
So it's like how we scale whilealso finding that same love that
you had for when you started isis always a challenge.
And I'm sure you talk to peopleall the day, small business all
the way up to big, because youguys focus a lot on tech.
So like some of these businessesscale up so quickly.
And and you know, can you canyou kind of like there's there's
some misconceptions where peoplekind of feel intimidated
(05:34):
sometimes?
They hear the word tech, theyhear the word, you know,
startup, they hear these certainwords, but like, how does geek
pack like change that perceptionfor a lot of these founders and
a lot of these entrepreneurs?
SPEAKER_03 (05:42):
Yeah, that's such a good question.
Cause I think, especiallybecause we've got geek in the
name, we do talk a lot aboutdigital tools and tech.
People assume that, you know,we're working with AI startups
that are taking millions ofdollars of investment and and
you know, building the next chatGPT.
Right.
But honestly, where where wereally focus is these days, it
doesn't matter what kind ofbusiness you are, you have to be
(06:04):
engaged in the digital world.
And a lot of folks don't havethe background or the confidence
to engage with the level of techtools, digital tools, digital
planning that it takes to reallyrun a business right now.
Like, I mean, you might be justlike a mom and pop retail store
that has a brick and mortar, bute-commerce can all of a sudden
(06:24):
expand your footprint and youcan serve way more customers
than just the folks in yourneighborhood.
SPEAKER_05 (06:29):
Right.
SPEAKER_03 (06:30):
Um, and so tech now really touches businesses of all
kinds and all sizes.
SPEAKER_05 (06:36):
Yeah.
SPEAKER_03 (06:36):
And staying confident and up to date with
what that means, how that canhelp you scale, um, and what the
the other components of that areuh is really, really crucial for
being successful right now.
And so we really try to reach,you know, the businesses that
don't see themselves as thatavatar, that don't necessarily
say, oh, I'm a tech business,but they might, you know, be
(06:59):
running, you know, they'redefinitely running uh uh
marketing using tech.
Maybe they're on social media,um, maybe they're creating an
email list or um looking forways to expand their team
through automation and AI.
These are all things that smallbusinesses have to think about
right now.
Um, but it can feel reallyintimidating.
So that's where we try to stepin.
SPEAKER_02 (07:21):
First Community Credit Union is the official
banking partner of STLBucketless.
They've been serving St.
Louis families for 90 plus yearswith 40 plus local branches and
over 400,000 members frompersonal credit loans to
mortgages to kids and teenaccounts.
They also have a partnershipwith the STL Blues.
You see, Louie here if you'rewatching on YouTube.
Uh, we're proud to use FirstCommunity.
I use it for my own family andmy own business.
(07:42):
Um, we're excited for them to bethe official banking partner of
STL Bucket List.
And there's so many tools thatcome out every day.
And it's like the second that weonboard on a new tool, like a
better tool comes out.
And it's like, you know, thecost and really not even the
cost, but the time investmentthat it takes to learn these
things sometimes is is daunting.
And you go back to the old waysof doing things.
But it's like, especially like,you know, with that you
mentioned a small e-commercestore, it's like, you know, if
(08:05):
they can replace some of thetheir own labor hours of the
what they used to do with someof these automations, then they
can focus on out going to eventslike this, growing, doing things
like that.
Because a lot of times peoplecan't even like leave their desk
for more than a day.
So it's like, how can we reallybuild those systems?
So I guess I wanted to kind ofpivot towards the event because
if people are curious about whatyou guys do, you guys are gonna
(08:25):
be at the 21C Hotel April 22nd.
What um, you know, I've beenreading the website, but like
for a first-time person that'sgoing to this event, like what
can they expect from this day?
SPEAKER_03 (08:37):
Yeah, absolutely.
We're so excited about this.
So this is the Geek Pack IRLtour.
SPEAKER_02 (08:41):
Yeah.
SPEAKER_03 (08:41):
Um, you know, we've been in the virtual space for a
really long time, and that'swhere we've done a lot of our
events and a lot of ourbuilding.
But people have been asking foryears, okay, well, like when do
we get to just gather in person?
And we've done small versions,but this is this is a big um big
next step of bringing peopletogether.
So um the event is a full-dayevent.
Um, we're calling it a CEO day.
(09:04):
So we're really encouraging, youknow, women business owners to
step out of the day-to-dayoperations of their business to
take a day to reallyintentionally focus on the
strategy, the connections, therelationships that will help
them truly grow their businessand also step into that role of
(09:24):
CEO, not just someone that runsthat works a job for yourself,
you know, not just a freelancer,but like truly that CEO
mentality that requires beingable to step back and work on
your business, not just in itevery day.
SPEAKER_04 (09:37):
Yeah.
SPEAKER_03 (09:37):
Um, and so to do that, so full day, we've got um
some really incredible speakers,we've got um some really great
hands-on workshops too.
We want to make sure that youknow, you're taking a whole day
away from your business.
Like you got to walk out of herewith some value.
Of course.
So um workshops and speakers andreally intentional networking
too.
Um, I think you know, we allenjoy an event where you show up
(09:59):
and there's coffee and they justsay, go talk.
And for some of us that areextroverts, that can be super
fun.
For some folks that areintroverts, that's an absolute
nightmare.
Of course.
Uh, so we're trying to add somestructure to that too.
So um, you know, from the momentthat folks step into the space,
it's a gorgeous space at 21C.
Um we'll we'll take the wheelfrom there and and really guide
(10:23):
people into who they can connectwith, um, and hearing from some
incredible business leaderslocally.
Um, you know, we're starting offthe day with Maxine Clark, who's
the incredible uh such a figurein St.
Louis.
Yeah, it's great.
The Clark Family Fox Foundationand also with um Buildaber being
built part of Build-Abear.
(10:44):
So starting with that kind ofdynamic leader who has been
there, who's done it, who'sbuilt it, yeah, and talking
about how to like keep thatintentionality and keep that um
that passion.
And then um we've got workshopson um revenue growth, yeah, on
branding, um, and a panel withsome really, really incredible
(11:08):
uh women from St.
Louis about you know keepingthat human element in the age of
AI too, like that human firstentrepreneurship, especially
when you're thinking about howto incorporate tech.
SPEAKER_04 (11:19):
Yeah.
SPEAKER_03 (11:19):
Um, and then one thing that we're doing that I'm
very excited about um is thatbecause our roots are with a lot
of digital entrepreneurs, folksthat have built their businesses
online, they may not have theBicker More in a presence.
We'll be doing a digitalbusiness ribbon cutting.
So um, anyone that has an onlinebusiness that wants to uh
participate will get that ribboncutting that they probably never
(11:43):
had.
So we'll do that as a group.
Everyone comes together, uh,cuts giant scissors.
Yeah.
It's a special moment.
Yeah.
SPEAKER_02 (11:50):
For over 150 years, SSM Health has been providing
hope, healing, and opportunitiesto the St.
Louis community.
With over 40,000 employeesacross four states, they're not
only delivering exceptionalcare, they're one of the
region's largest employers,shaping the future of
healthcare.
We're proud to present SSMHealth as the official
healthcare partner of the STLbucket list show.
If you've dreamed of a careerwhere you're truly making a
(12:11):
difference every day, SSM Healthcan help you take that to the
next step.
Learn more at their website inthe link in the show notes.
And then you have my friendKeisha, uh Mabry Haymore, who's
gonna be there too.
She's been on the podcast.
Maxine's been on the podcast aswell.
So, you know, we've talked tothem a lot and Maxine's done a
lot for my wife who's ineducation.
Um, just she's so dialed intojust younger, like she's still
(12:33):
so dialed into like helpingyounger entrepreneurs,
specifically women, and helpnavigate, you know, that world.
So to start off the morning,you're gonna have Maxine, and
people are just gonna be like,wow, like she's such a good
speaker.
And what I love about her isshe's so short in size, but so
large and like in in everythingelse, you know.
So it's like she's gonna rockthat.
So, no, that's amazing.
So I think that, you know, whatpeople can expect is, you know,
(12:55):
like you mentioned, is likewe've been digital, people have
built these digital businesses.
They really don't have that manyfriends, but not saying friends,
but like it's hard to build anetwork of other entrepreneurs
when you're the only persondoing this one thing.
Like if it's a boutique retailstore that's online that you're
scaling, it's like there'sreally um no advice to get from
these people, or you'rebuilding, you know, a social
media marketing agency or allthese other things that people
(13:18):
do.
Um, so getting in person, andthat's why I love that it's the
IRL tour, is like really gettingout and you're meeting a lot of
these people for the first timethat you've connected with on
your weekly calls or yourmonthly calls and stuff like
that that you guys do.
And um, so the tickets are stillfor sale.
Um, when this episode comes outon April 1st, tickets cut off
April 8th, correct?
SPEAKER_03 (13:35):
Yeah, that's correct.
SPEAKER_02 (13:36):
Um, so you have the two different options.
You have the$100 option, andthen you have your$150 full
package VIP option, whichincludes the night before happy
hour, which everybody loves.
You get that VIP swag bag.
Um, but really, you know, thevalue of going is so beyond the
purchase price of this event.
It's all the people that you'regonna meet there, is from what
it sounds like from you.
SPEAKER_03 (13:56):
Yeah.
And I'm those connections arehuge.
And you're right.
There are gonna be people that Ihave seen online for years and I
finally get to be in the roomwith them.
And I'm so excited about thosemoments.
And there's people that I justknow from the St.
Louis business community that Iget to introduce to this world.
Um, I'm particularly excitedabout bringing those worlds
together too, because you know,you mentioned the the digital
(14:17):
businesses that, you know, maynot have those same social
connections because they'reworking online.
But there's also, we, you know,we have a lot of businesses that
are in the brick and mortarworld or, you know, the product
or the service world.
Um, and they can definitelybenefit from the experience that
the digital businesses have withhow they they broadcast their
(14:38):
presence online.
So it's those conversations thatI'm really, really looking
forward to facilitating isbringing different kinds of
businesses together to have therelief of, oh, someone else
knows what I'm going through.
But also being able to exchangethose experiences and really
help each other grow as well.
SPEAKER_02 (14:54):
Yeah.
And we uh, you know, our teambuilt, we built the digital
business first with STL bucketlist and that has turned into
all these different things thepodcast studio, the sauce
magazine.
So now we're getting physicalmagazines and all these
different things.
So we understand that, you know,human connection gives us energy
because sometimes I'm justcooped into my office and I'm
looking at these spreadsheetsand all these different things.
(15:16):
And it's like just gettingaround other people that have
been where you've been and aregoing through what you've gone
through is such a big impact toany person's journey.
And it's well worth taking thatday off, taking it for yourself
and learning and growing.
Um, so I wanted to talk a littlebit about St.
Louis specifically because Iknow Geek Pack, you know, you
guys serve people all over.
But what makes, you know, fromyour experience working here is
(15:37):
like, why is it so important tothe St.
Louis community specifically?
Like, what are you seeing?
Because you're actually on theground here, you know, seeing
all these conversations and allthat too as well.
SPEAKER_03 (15:45):
Yeah, absolutely.
So it's a little bit selfish.
So I mentioned born and raisedSt.
Louis, like this is my city,this is my community.
And I've been involved with thebusiness community for years.
I've been part of the Mid-CountyChamber of Commerce for over a
decade.
I just finished serving aspresident.
Um, and so I know how incrediblethe St.
Louis business community is.
I know that hustle that isinnate to a lot of us.
(16:09):
And I also know that sometimesthis is a city that gets
overlooked.
And so because I have theadvantage of being part of a
larger network, it's been a hugepriority for me since I joined
the team that St.
Louis stays front and center ina lot of our planning.
Um, and so we've partnered withquite a few organizations here
(16:30):
in the past, um, either, youknow, bringing women into our
programs or just kind of sharingresources and sharing stories.
Um, I've tried to be really,really present locally in in
initiatives like Connect SDL,which is focused on um you know
digital equity in the city.
Uh, and so when we were decidingwhere this first tour was going
(16:52):
to be located and we werepicking cities, I said we have
to start in St.
Louis.
SPEAKER_04 (16:56):
Yeah.
SPEAKER_03 (16:57):
I'm here, so I know I can make sure to foster some
of those connections.
But I also know that if we wantto launch this and make it
really exciting from thebeginning and have people that I
know will show up and I knowwill take this and run with it,
that this is the place to startit.
SPEAKER_02 (17:17):
The STL bucket list show is proudly sponsored by
Suede Dispensary with 11Missouri area locations.
Suede does so much for the St.
Louis community.
We've been working with thisteam for a couple of years back
since Medical was here, andwe're excited to support their
new product launches, events,and community initiatives.
We couldn't be happier to workwith this premier cannabis
brand, and we're excited forthem to sponsor the show.
(17:39):
Enjoy the rest of the podcast.
Yeah, and in St.
Louis, and I've read a lot ofthings over the years of like,
you know, women entrepreneursspecifically.
There's a lot of womenentrepreneurs in St.
Louis, and it's a, you know,I've read uh, I forgot where the
article was from, but like thenumbers, the statistics of like
how many, and like just fromworking with STL bucket list all
these years, like the amount ofincredible women entrepreneurs
(18:00):
that I've had on the podcast.
Like it, like if you go through,scroll through our podcast, it's
just flooded with so many peoplethat have built things small,
large, medium, big, all inbetween.
And it's like, is St.
Louis just a good city thatfosters entrepreneurship?
Because when I think of St.
Louis, I think of the mom andpop shops, the individual
neighborhoods, the local grocerystore that I go to every day,
like all these things that whenI go to some other cities, I
(18:21):
don't see that, I don't feelthat same type of energy, you
know, and there's nothing wrongwith that.
Like some of these cities, youknow, they're growing really
fast.
Um, but when you go, when youwalk around St.
Louis, especially in some of ourcity neighborhoods, you can feel
that energy and you can feelwhat people are building.
And there's incredible peoplebuilding stuff.
You know, I just read anotherthing about uh Tamara Keefe over
at Clementine's of like whatshe's doing with the in the ice
(18:42):
cream world and like what uhKeisha's Keisha's all over the
place.
I don't when I talked to herthree years ago, she was doing
something completely different.
Now she's like building allthese, like, you know, using AI.
I don't build all these thingsand like, you know, she's been
doing incredible work.
So I'm excited to, you know, beat the event this year, really,
you know, soak in what you guysare doing, but then also, you
know, the impact that you'remaking.
(19:02):
So if somebody's listening rightnow, they want to get involved.
Like, is it just getting thatticket showing up?
Like, what are some ways thatthey can get more information?
Or, you know, is it just show upto that first event and you guys
are just gonna welcome them inwith open arms, obviously?
SPEAKER_03 (19:14):
Yeah.
I mean, I think, I mean,especially if you're in one of
the cities that we're doingthese in-person events.
So if you're in St.
Louis, that's a such a greatstarting point.
Like that's a very dynamic,high-impact way to just sort of
experience everything we have tooffer.
And then there's lots of ways tostay involved after that.
So I would say definitely grab aticket to the event.
And we're actually um, foranyone listening, we have a
(19:37):
special code for STL bucket listfor 30% off the tickets.
Um, so STL bucket list is thecode.
Um, just go to the site andyou'll get 30% off.
So we'd love to welcome youthere.
We have um a lot of other waysto connect though, too.
Um, going to our website, you'llkind of see all these different
options.
We have our own app.
We have a Geek Pack app.
(19:58):
You can download it from theApple store or Google Play.
Just search Geek Pack.
And there you'll find communitythat's always there for you.
Um, and a lot of other programsand resources, ways to share
your business.
And so that's a way to, youknow, plug into the larger
community that's there and allthose resources.
Um, and the cool thing abouthaving that is so with the
(20:19):
event, anyone that buys theticket to the event immediately
gets invited to the app.
There's some special uhevent-specific resources and
spaces there where you can kindof pre-connect with other
people, kind of check out someof the offers from our partners.
Um, and then after the event, umyou'll still have access to that
and then be welcomed into thewider community as well.
(20:40):
So uh we always want to makesure that those experiences
continue.
So even if you're you knowshowing up in person on the day,
yeah, it doesn't end at the endof the day.
There's still conversations thatcontinue, there's still
relationships that continue,access to all of our uh partners
and the amazing uh offers thatwe've got connected to the event
(21:00):
as well.
SPEAKER_02 (21:00):
No, that's amazing.
Yeah, I love I love going toevents and and I love that when
I was reading through yourwebsite, like how bold you guys
are about, you know, by 2020,why by 2030, we will empower one
million women to becomesuccessful.
And I want to read this missionstatement like on the top of
your website too.
And it really is Geek Packexists to give women real
choices about how they build andrun their businesses.
(21:20):
Freedom, flexibility,fulfillment aren't accidental.
They're designed.
And you guys equip women andminority-owned businesses with
essential skills to confidentlybuild thriving, scalable
businesses that stand the testof time through partnerships
with impact-drivenorganizations.
You guys break down barriers andenable economic prosperity one
geek at a time.
So, what does that mean to you?
(21:41):
And why are you so because I canjust see your energy right now,
like you were so all in on thismission.
And it even made you leave theentrepreneur world to come build
this with this group here.
So it's really inspiring to hearyour story too.
SPEAKER_03 (21:53):
Yeah, absolutely.
Uh we also um like to sayfreedom, flexibility, and
fulfilling it.
Those are all the right effingreasons.
Yes.
I like that.
unknown (22:01):
I like that.
SPEAKER_03 (22:02):
Uh yeah.
And being, you know, what wemean by being a geek, it's
geeking out on the technology.
It's geeking out onrelationships.
It's geeking out on systems.
It's it's being a geek is justreally diving into it and being
excited and and learn also beinga uh lifelong learner and all
these things.
And I think if we can inspirethat excitement and that
(22:29):
interest in people, that takespeople really, really far.
Right.
Because that that's a lot oftimes what's holding folks back.
They may not see themselvesreflected.
So there's that limitation ofimagination of like, well, I've
never seen someone do somethinglike this that looks like me or
you know, that feels like me.
So I don't know if I can do it.
There's that confidence of, oh,I'm not the kind of person that
(22:51):
can do that.
Right.
And then you see someone tacklesomething they haven't tried
before and succeed, and all of asudden all these doors open.
So it's it's really thatconfidence and excitement and um
people's that mirror effect ofseeing women that look like them
doing amazing things, right?
Opens the door to taking reallybig leaps and building really
(23:15):
cool things.
SPEAKER_00 (23:17):
If Loving Where You Work is on your STL bucket list,
you should definitely know aboutSerendipity Labs in Clayton.
We are more than just aco-working space.
We're an upscale,hospitality-driven workplace
with coworking, private offices,team rooms, and meeting and
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It's all wrapped up in anincredible community: real
networking, fun events, legitcoffee, and fruit-infused water
(23:39):
that might ruin regular waterfor you forever.
If you're building something inSt.
Louis, come work somewhere youactually want to show up.
And as a listener perk, enjoy20% off meeting and event space
or one free week of coworking ora day office.
Serendipity Labs, basically it'swork, but better.
SPEAKER_02 (23:55):
And for those in St.
Louis, which is about 95% of ouraudience, you know, and a lot of
business owners listen to ourpodcast as well.
Um, use that code STL BucketList30, hop into this event.
You're gonna be there.
So you're gonna be able to meetthem.
And and uh for those out oftown, you guys are also gonna be
in Denver, Atlanta.
So, how do you also identifythose cities as well as those
other cities where you guys havelike a lot of members or those
(24:17):
other hometowns of other peopleon the team and stuff like that
too?
SPEAKER_03 (24:20):
Yeah.
So there were a couple thingsthat went into picking these
cities.
Um, you know, definitely placeswhere we have a lot of folks
that we know are already thereor around there.
We actually we have a lot ofrural businesses um in our
network because being mostlydigital, all of a sudden, that
makes access really easy.
Um, and so we pick cities thatare surrounded by um a lot of
(24:43):
rural areas.
Yeah.
I mean, you drive an hour out ofSt.
Louis and like it's the country.
Uh Denver has a similar setupwhere especially in Colorado,
there's a lot of um uh rural oror you know, more spread out
areas, Georgia the same.
So that was part of it.
That um tertiary city identitytoo of we're probably never
(25:04):
gonna do an event in like NewYork or LA.
There's already a hundred there,there's tons of resources there.
And so we're trying to identifycities that you know still have
some, you know, are pretty,pretty juicy, pretty big, yeah,
but may not be the ones that arealready attracting things like
this.
And so we open up thoseopportunities.
Um, and then personal connectiontoo.
(25:25):
So the company is uhheadquartered in Colorado.
Um, our founder, Julia Taylor,she lives in Durango, down in
the southwest corner.
Um, so Colorado was an easypick.
And then uh she's also fromGeorgia.
So um, and we have quite a feworganizations in Atlanta that
we've worked with over theyears.
Um, Greater Wealth Works Women'sBusiness Center are we're really
(25:47):
tight with them and have havebrought a lot of the women that
they serve through our programs.
And so that one, um, that was apretty good pick too.
SPEAKER_04 (25:55):
Yeah.
SPEAKER_03 (25:55):
So when we're looking at next year, um, then
expanding this probably to morecities.
We're doing three this year,we're hoping to do more next
year.
Those are the kind of uhcriteria that we're we're
looking at.
SPEAKER_02 (26:06):
Yeah, no, that's amazing.
Yeah, I love Denver and Atlanta.
And uh I understand that becausea lot of times when we get
invited to go to conferences, itis in other cities, and it's
like, why can't we have thathere in St.
Louis?
You know, where you can wake upin the morning, drive in, go
home after.
You know, it's not a huge costthing for people have to fly in
and some of the ticket prices,like you guys' ticket prices are
very affordable when it comes tobusiness owners and other events
(26:29):
like that too.
So I do I align well with thatand um excited for those that
get the VIP because you guys gotthat night before happy hour.
Is that also at the 21c as well?
SPEAKER_03 (26:37):
It's not, it's at a secret location that we will
reveal soon.
Uh so yeah, that one will thatwill be revealed very soon.
We'll make a big announcement.
Um, but it'll be another great,iconic St.
Louis place.
SPEAKER_04 (26:50):
Nice.
SPEAKER_03 (26:50):
Um, we're bringing probably about 40 or 50 folks
for that.
Um, so it is definitely moreintimate than the the day of,
but it's a pretty large group.
And so um, you know, having theright place where we've got the
space to do that and our sparpartners can can really shine in
that um is important, and that'sgonna be really fun.
Um, you mentioned a great thingtoo about the the ticket prices.
(27:12):
That's been super intentional.
Like this is definitely waycheaper than a lot of stuff that
I've gone to.
Um and I've I've fielded fromsome people, okay, what's the
catch?
You know, why is it so cheap?
Because we want to make surethat you know, financial
barriers are not an issue.
I mean, even though a lot of thefolks that we're working with
are established businesses thatprobably have the means, when
(27:33):
you're running a business, likeevery dollar counts.
Like you're really looking atwhat is what's a good
investment.
And um, there's also folks thatthat has been a barrier.
And we want to make sure thatthose barriers are really
limited and and people can showup.
And part of how we've been ableto do that is we work with a lot
of um partners, both nationalpartners and also local
(27:54):
companies who um, you know, areshowing up to these events and
bringing their expertise andbringing really great deals and
discounts or you know, special,special offers for folks because
they know women business ownersare an incredible market to
connect with.
You've got business owners who,you know, are decision makers
(28:17):
who are are looking to get pastthe decision fatigue of um who
to work with and and whatdirection to go in.
And you've also got a lot ofwomen who are the decision
makers for households, forfamilies.
Um and so we try to be verycurated about what brands and
what companies we work withbecause there's a lot of folks
(28:37):
clamoring to meet those women.
So we make sure that ourpartners are able to show up
with value.
Yeah.
Um, but that really helps uskeep those prices low.
And you know, the cool thingabout this is we're working with
both national partners.
You know, we've got Verizon aspart of this, 99 designs by
Vista.
Um, they're incredible.
Uh they'll both be leadingworkshops.
(29:00):
Um and then we've also got anumber of local partners too.
So smaller businesses that areshowing up to be part of this
community, but also to connectwith their ideal customers who
are who are themselves, they'retheir own avatar.
Like we've got um Cruise Dental,which is a woman-owned dental
(29:21):
practice locally.
SPEAKER_04 (29:22):
Oh, wow, that's awesome.
SPEAKER_03 (29:22):
They're um they're our official smile partner.
So they're sponsoring a photobooth.
Yeah, um, that's awesome.
And they'll be on premise andthey're incredible.
We've got uh Lacey Mitchell'sState Farm, so local State Farm
agent, also woman-owned,woman-led state farm agency, uh
staged and styled STL.
They're gonna be um providingdecor and and doing our stage,
(29:45):
another woman-owned uh business,which is really, really cool to
be supporting all of them.
SPEAKER_04 (29:50):
Yeah.
SPEAKER_03 (29:51):
Um, and we've got partners that we've worked with
for years.
So, like Termageddon, whichtheir online privacy policy is
so cool.
Um, we've been working with themfor so many years, and we found
so many different ways toconnect them with our programs.
And yeah, so they'reChicago-based actually, and
they're gonna be coming in forthis one.
Um St.
Louis, it's a five-hour drive.
(30:12):
You can be there.
SPEAKER_04 (30:12):
Yeah.
SPEAKER_03 (30:13):
And then um, you know, even like 21C, they're
they're a partner too, andthey've been incredible to work
with.
Our production company, HeardGlobal.
Um, but yeah, we're reallyforging these relationships and
and bringing in these partners.
One diversifies the kind ofvalue that we're able to offer,
um, tapping into the expertiseof these companies, tapping into
(30:34):
uh what they can bring.
But um, those partnerships are,I mean, it's a big part of what
I do is finding thoserelationships and partnerships.
It's why we can put on anincredible event like this.
SPEAKER_02 (30:46):
You're here today.
It's how we met you.
Absolutely.
Yeah, and our incredible mediapartner, uh Steel Bucketless.
This episode is sponsored byUpshot Coffee, three St.
Louis area locations inCottleville, Break Shop in St.
Charles, and their new Hi-Filocation in Clayton.
I personally use Upshot Coffeeevery day at my espresso machine
at home, and I try to visit oneof the shops at least once a
week.
They source the beansresponsibly from local farms all
(31:08):
across the world, um, and theytake care of their staff and
they take care of the community.
Let's get back to the show.
I mean, we're gonna have threeof our team members out that day
that are super excited.
So, you know, they're excited tosoak in, you know, the stuff
there.
And I'm looking at some of yourcommunity partners, like the
Hispanic Chamber of Commerce,the Mid County Chamber of
Commerce.
Those are the places of thepeople that need to be at these
events.
(31:28):
Or those chain, I'm I mean I'vebeen in the chambers, I've been
in the networking groups, likethose are such tight-knit
communities of people that helpeach other out and help refer
and help, you know, help otherbusiness owners.
And it's so hard when you're anentrepreneur because there's
really there's really not thatmany people you can get advice
from.
Sometimes, like even when you gohome, it's like if your partner
works a regular job or acorporate job, it's hard to like
(31:48):
bounce off, like, oh, like, youknow, they shut off when they
leave, but we don't shut offwhen we get home.
So it's just, it's just hardsometimes to to do that.
So it's nice to get into thesegroups and specifically for
women, um, because a lot ofthese chambers that I've been to
are sometimes not dominated bywomen.
Sometimes it's a different roomthat you're in.
So it's like being in this roomwith other women entrepreneurs,
I think is going to be special.
And um just to wrap up here, youknow, obviously, you know, going
(32:11):
through some of the otherdetails of the events, um,
they'll have a meet and greetwith Julia and the rest of the
team, and then some breakfastand lunch included, giveaways,
swags, surprises, the hands-onworkshops, expert-led sessions,
um, really meaningful networkingum and some fun activities and
interactive things that you guyshave planned as well.
But it's not just a sit-downstare at people speak
(32:31):
conference.
Like you are really actuallygetting people, you know, going
throughout the day.
And you're gonna be at one ofthe prettiest places in St.
Louis.
So even during those breaks,just to walk around the hotel is
just gonna be a vibe too.
SPEAKER_03 (32:41):
Yeah, having that backdrop of the 21C Museum Hotel
is so nice.
Like that's done so much of thework.
SPEAKER_04 (32:47):
Yes.
SPEAKER_03 (32:47):
You know, I I I wanted to be really intentional
about we're not gonna do this atjust like a conference center.
Yes.
Like being in that room needs tofeel like needs to capture the
energy of what we're doing.
And that backdrop is incrediblefor that.
Um, yeah, I mean, the I thinkthe connections are the biggest,
the biggest value of just beingin such a room with so many
(33:08):
incredible women.
Yeah.
Um, but yeah, I mentionedearlier, our goal is really to
make sure that people walk outof this with value.
It's not just a nice to have ofshow up and oh, that was
interesting.
Oh, you know, I I I listened tosomeone talk about their
experience.
Um, we want to make sure thatthere's there's some really
(33:28):
tangible next steps for folks,um, no matter what their stage
of business, you know, if theyare a little bit newer, if they
are more established to reallyum have the end of that day be a
very clear beginning of what todo to to achieve what your goals
(33:49):
are.
And maybe figuring out what yourgoals are is part of that.
SPEAKER_04 (33:52):
Right.
SPEAKER_03 (33:52):
Um, or maybe it's I want to hit this level of
revenue.
What do I need to put in placeto do that?
Maybe it's I have been afreelancer for years and I'm
trying to be more established.
Does my branding communicatethat?
Like, am I showing up the waythat I want to?
And so all those questions arethings that we hear a lot and
we've we've designed this day toum maybe not fully answer all of
(34:16):
them, but at least put people ona path where they feel really
good about what they can do toum take their business to the
next level.
SPEAKER_02 (34:24):
Yeah, no, that's amazing.
So I know you guys want to grabyour tickets.
So geekpack in real life.com andyou spell out in real life.com.
Um, you also go to geekpack.com,click over to see the events
page and stuff like that.
So we're looking forward tobeing there.
Glad that we could, you know,support you guys and can't wait
to feel the energy on April 22ndat the 21C.
(34:45):
So thanks for coming in today.
SPEAKER_03 (34:46):
Thank you so much.
I'm so excited to be able to bedoing this in St.
Louis.
It means a ton to me.
SPEAKER_02 (34:51):
Let's get it.
We'll see you guys next week.
We've got a huge vision of helping one million
women build businesses by 2030.
And along that pathway, we'vebeen doing that in a lot of
different ways.
And it's creating community,it's introducing women to the
tools.
SPEAKER_01 (00:16):
If you wanna hear about St.
Louis, tune into the Buggy ListShow Weekly.
He up Marista and Luke's day.
It drops every Wednesday.
Got a dope new guest everysingle week.
Buckle up for the ride.
Who's it gonna be?
Who's on the show today?
They rap St.
Louis.
What to do in the loo on a latenight?
(00:38):
I baby what to do on a datenight.
Yeah.
Bucket list as you cover, thenwhat's going on?
What's going on?
They'll give you a 18 differentthings to do on 19 if you need
one more to choose.
Yeah.
The city, city, city is a placewe call home.
A place we call home.
Yeah.
SPEAKER_02 (00:54):
St.
Louis, welcome back to anotherepisode of the STL Bucket List
Show.
I am your host, Luke Farrell.
We've recorded over four yearsof podcasts.
I was on Facebook the other dayand I got a Facebook memory of
when we launched back in Marchof 2022.
It's been four years.
We've done over 200 episodes,really focusing on highlighting
the people, places, and eventsthat make St.
Louis special.
(01:14):
Entrepreneurs, artists,musicians, comedians, business
leaders, all these differentspectrums of St.
Louis that everybody comestogether to create a community
here.
So today we're diving intoanother cool community that you
guys have created that's helpingwomen uh build confidence, break
into real career opportunities.
I'm here with Holly Moore ofGeekPack.
(01:34):
Thank you for joining us today.
SPEAKER_03 (01:36):
Hey, thanks so much for having me.
Super excited to connect onthis.
SPEAKER_02 (01:38):
I know we've been learning a lot about you.
Um, you know, we've beentalking, I think, for a couple
months now and learning aboutit.
We're gonna be at your guys'event here in St.
Louis, but I guess to help theum the listeners in St.
Louis that might not have everheard of you guys, kind of tell
us what the mission is behindGeek Pack and what what you all
do.
SPEAKER_03 (01:54):
Yeah, absolutely.
So um we've been around since2018 and really focused on
helping women build businessesthat are profitable, that let
them create a life that um givesthem all the right reasons for
for building a business, youknow, freedom, flexibility,
fulfillment.
SPEAKER_04 (02:10):
Yeah.
SPEAKER_03 (02:11):
Um, and so that's been our core focus for many
years.
We've got a huge vision of umhelping one million women build
businesses by 2030.
Um, and along that pathway,we've been doing that in a lot
of different ways.
And it's creating community,it's introducing women to the
tools, resources, relationshipsthat help them grow.
(02:31):
It's creating incredible eventswhere they can connect with each
other, they can connect with um,you know, our partners that that
bring those really wonderfulresources to them.
So, you know, community is atthe heart of all of it, but um,
that looks a lot of differentways, and we try to um engage
different communities in that aswell and make sure that we've
got lots of different voices atthe table.
SPEAKER_02 (02:52):
Yeah, no, that's an incredible mission.
I mean, to help one millionwomen have a successful
business.
I mean, that's a great NorthStar to focus on and everything
that you guys do support thatdirect mission.
So, how did you, as the um, soyou know, for those that might
not know you, you're the VP ofstrategic partnerships at
GeekPack.
So, how did you personally getinvolved with the organization?
Was that like how long have youbeen there?
Or kind of how did you even comeacross what they're doing over
(03:14):
there?
SPEAKER_03 (03:14):
Yeah, so I've been involved with Geek Pack since
2020, but I've been on the teamsince um beginning of 2023.
I was a serial entrepreneurmyself.
So born and raised St.
Louis, I've run multiplebusinesses here.
Um, I had two of my ownbusinesses and I worked for
myself for so long, I swore Iwould never work for anyone else
again unless the perfectopportunity that was completely
(03:37):
aligned with my values thatallowed me to do what I love
doing at scale were to comealong.
And that's what I found withGeek Pack.
So um I had been involved withthem initially as a member, as
someone that was part of thecommunity, that was connecting
with other women building theirbusinesses, that was getting
training.
And then I started volunteeringa little bit, you know, I
(04:00):
started showing up more.
Of course.
And um at the end of 2022, I wasat an inflection point with my
own business.
I was at a scaling point that Iwasn't sure if it was the
direction I wanted to go, and Ihad to make some big decisions.
And that's when they approachedme and they said, Hey, we're
building something new.
We want to expand what we'redoing to start um looking at
(04:24):
what kind of partnerships we canbuild and not just working with
people one-on-one.
Do you want to come build it?
And it was the perfectopportunity at the perfect time,
and uh I joined and it's been anincredible experience.
A lot of building the planewhile flying it.
Of course.
Um, but it's allowed me to dowhat I've always loved doing,
(04:44):
which is creating community,which is helping other business
owners, but but at scale withbacking and resources and a
bigger network.
Yeah.
SPEAKER_02 (04:52):
Yeah, no, that's incredible.
I think that, you know, everyentrepreneur, I've been an
entrepreneur now for sevenyears, and there's these moments
of you you have these big goalsand these big missions, but like
at the end of the day, every daywe're just putting out fires and
putting out small things andjust keeping this ship floating.
And now we have a team of 14,and it's like I never imagined
to have 14 people, you know.
Just last year at this time wehad six.
(05:13):
So it's like how we scale whilealso finding that same love that
you had for when you started isis always a challenge.
And I'm sure you talk to peopleall the day, small business all
the way up to big, because youguys focus a lot on tech.
So like some of these businessesscale up so quickly.
And and you know, can you canyou kind of like there's there's
some misconceptions where peoplekind of feel intimidated
(05:34):
sometimes?
They hear the word tech, theyhear the word, you know,
startup, they hear these certainwords, but like, how does geek
pack like change that perceptionfor a lot of these founders and
a lot of these entrepreneurs?
SPEAKER_03 (05:42):
Yeah, that's such a good question.
Cause I think, especiallybecause we've got geek in the
name, we do talk a lot aboutdigital tools and tech.
People assume that, you know,we're working with AI startups
that are taking millions ofdollars of investment and and
you know, building the next chatGPT.
Right.
But honestly, where where wereally focus is these days, it
doesn't matter what kind ofbusiness you are, you have to be
(06:04):
engaged in the digital world.
And a lot of folks don't havethe background or the confidence
to engage with the level of techtools, digital tools, digital
planning that it takes to reallyrun a business right now.
Like, I mean, you might be justlike a mom and pop retail store
that has a brick and mortar, bute-commerce can all of a sudden
(06:24):
expand your footprint and youcan serve way more customers
than just the folks in yourneighborhood.
SPEAKER_05 (06:29):
Right.
SPEAKER_03 (06:30):
Um, and so tech now really touches businesses of all
kinds and all sizes.
SPEAKER_05 (06:36):
Yeah.
SPEAKER_03 (06:36):
And staying confident and up to date with
what that means, how that canhelp you scale, um, and what the
the other components of that areuh is really, really crucial for
being successful right now.
And so we really try to reach,you know, the businesses that
don't see themselves as thatavatar, that don't necessarily
say, oh, I'm a tech business,but they might, you know, be
(06:59):
running, you know, they'redefinitely running uh uh
marketing using tech.
Maybe they're on social media,um, maybe they're creating an
email list or um looking forways to expand their team
through automation and AI.
These are all things that smallbusinesses have to think about
right now.
Um, but it can feel reallyintimidating.
So that's where we try to stepin.
SPEAKER_02 (07:21):
First Community Credit Union is the official
banking partner of STLBucketless.
They've been serving St.
Louis families for 90 plus yearswith 40 plus local branches and
over 400,000 members frompersonal credit loans to
mortgages to kids and teenaccounts.
They also have a partnershipwith the STL Blues.
You see, Louie here if you'rewatching on YouTube.
Uh, we're proud to use FirstCommunity.
I use it for my own family andmy own business.
(07:42):
Um, we're excited for them to bethe official banking partner of
STL Bucket List.
And there's so many tools thatcome out every day.
And it's like the second that weonboard on a new tool, like a
better tool comes out.
And it's like, you know, thecost and really not even the
cost, but the time investmentthat it takes to learn these
things sometimes is is daunting.
And you go back to the old waysof doing things.
But it's like, especially like,you know, with that you
mentioned a small e-commercestore, it's like, you know, if
(08:05):
they can replace some of thetheir own labor hours of the
what they used to do with someof these automations, then they
can focus on out going to eventslike this, growing, doing things
like that.
Because a lot of times peoplecan't even like leave their desk
for more than a day.
So it's like, how can we reallybuild those systems?
So I guess I wanted to kind ofpivot towards the event because
if people are curious about whatyou guys do, you guys are gonna
(08:25):
be at the 21C Hotel April 22nd.
What um, you know, I've beenreading the website, but like
for a first-time person that'sgoing to this event, like what
can they expect from this day?
SPEAKER_03 (08:37):
Yeah, absolutely.
We're so excited about this.
So this is the Geek Pack IRLtour.
SPEAKER_02 (08:41):
Yeah.
SPEAKER_03 (08:41):
Um, you know, we've been in the virtual space for a
really long time, and that'swhere we've done a lot of our
events and a lot of ourbuilding.
But people have been asking foryears, okay, well, like when do
we get to just gather in person?
And we've done small versions,but this is this is a big um big
next step of bringing peopletogether.
So um the event is a full-dayevent.
Um, we're calling it a CEO day.
(09:04):
So we're really encouraging, youknow, women business owners to
step out of the day-to-dayoperations of their business to
take a day to reallyintentionally focus on the
strategy, the connections, therelationships that will help
them truly grow their businessand also step into that role of
(09:24):
CEO, not just someone that runsthat works a job for yourself,
you know, not just a freelancer,but like truly that CEO
mentality that requires beingable to step back and work on
your business, not just in itevery day.
SPEAKER_04 (09:37):
Yeah.
SPEAKER_03 (09:37):
Um, and so to do that, so full day, we've got um
some really incredible speakers,we've got um some really great
hands-on workshops too.
We want to make sure that youknow, you're taking a whole day
away from your business.
Like you got to walk out of herewith some value.
Of course.
So um workshops and speakers andreally intentional networking
too.
Um, I think you know, we allenjoy an event where you show up
(09:59):
and there's coffee and they justsay, go talk.
And for some of us that areextroverts, that can be super
fun.
For some folks that areintroverts, that's an absolute
nightmare.
Of course.
Uh, so we're trying to add somestructure to that too.
So um, you know, from the momentthat folks step into the space,
it's a gorgeous space at 21C.
Um we'll we'll take the wheelfrom there and and really guide
(10:23):
people into who they can connectwith, um, and hearing from some
incredible business leaderslocally.
Um, you know, we're starting offthe day with Maxine Clark, who's
the incredible uh such a figurein St.
Louis.
Yeah, it's great.
The Clark Family Fox Foundationand also with um Buildaber being
built part of Build-Abear.
(10:44):
So starting with that kind ofdynamic leader who has been
there, who's done it, who'sbuilt it, yeah, and talking
about how to like keep thatintentionality and keep that um
that passion.
And then um we've got workshopson um revenue growth, yeah, on
branding, um, and a panel withsome really, really incredible
(11:08):
uh women from St.
Louis about you know keepingthat human element in the age of
AI too, like that human firstentrepreneurship, especially
when you're thinking about howto incorporate tech.
SPEAKER_04 (11:19):
Yeah.
SPEAKER_03 (11:19):
Um, and then one thing that we're doing that I'm
very excited about um is thatbecause our roots are with a lot
of digital entrepreneurs, folksthat have built their businesses
online, they may not have theBicker More in a presence.
We'll be doing a digitalbusiness ribbon cutting.
So um, anyone that has an onlinebusiness that wants to uh
participate will get that ribboncutting that they probably never
(11:43):
had.
So we'll do that as a group.
Everyone comes together, uh,cuts giant scissors.
Yeah.
It's a special moment.
Yeah.
SPEAKER_02 (11:50):
For over 150 years, SSM Health has been providing
hope, healing, and opportunitiesto the St.
Louis community.
With over 40,000 employeesacross four states, they're not
only delivering exceptionalcare, they're one of the
region's largest employers,shaping the future of
healthcare.
We're proud to present SSMHealth as the official
healthcare partner of the STLbucket list show.
If you've dreamed of a careerwhere you're truly making a
(12:11):
difference every day, SSM Healthcan help you take that to the
next step.
Learn more at their website inthe link in the show notes.
And then you have my friendKeisha, uh Mabry Haymore, who's
gonna be there too.
She's been on the podcast.
Maxine's been on the podcast aswell.
So, you know, we've talked tothem a lot and Maxine's done a
lot for my wife who's ineducation.
Um, just she's so dialed intojust younger, like she's still
(12:33):
so dialed into like helpingyounger entrepreneurs,
specifically women, and helpnavigate, you know, that world.
So to start off the morning,you're gonna have Maxine, and
people are just gonna be like,wow, like she's such a good
speaker.
And what I love about her isshe's so short in size, but so
large and like in in everythingelse, you know.
So it's like she's gonna rockthat.
So, no, that's amazing.
So I think that, you know, whatpeople can expect is, you know,
(12:55):
like you mentioned, is likewe've been digital, people have
built these digital businesses.
They really don't have that manyfriends, but not saying friends,
but like it's hard to build anetwork of other entrepreneurs
when you're the only persondoing this one thing.
Like if it's a boutique retailstore that's online that you're
scaling, it's like there'sreally um no advice to get from
these people, or you'rebuilding, you know, a social
media marketing agency or allthese other things that people
(13:18):
do.
Um, so getting in person, andthat's why I love that it's the
IRL tour, is like really gettingout and you're meeting a lot of
these people for the first timethat you've connected with on
your weekly calls or yourmonthly calls and stuff like
that that you guys do.
And um, so the tickets are stillfor sale.
Um, when this episode comes outon April 1st, tickets cut off
April 8th, correct?
SPEAKER_03 (13:35):
Yeah, that's correct.
SPEAKER_02 (13:36):
Um, so you have the two different options.
You have the$100 option, andthen you have your$150 full
package VIP option, whichincludes the night before happy
hour, which everybody loves.
You get that VIP swag bag.
Um, but really, you know, thevalue of going is so beyond the
purchase price of this event.
It's all the people that you'regonna meet there, is from what
it sounds like from you.
SPEAKER_03 (13:56):
Yeah.
And I'm those connections arehuge.
And you're right.
There are gonna be people that Ihave seen online for years and I
finally get to be in the roomwith them.
And I'm so excited about thosemoments.
And there's people that I justknow from the St.
Louis business community that Iget to introduce to this world.
Um, I'm particularly excitedabout bringing those worlds
together too, because you know,you mentioned the the digital
(14:17):
businesses that, you know, maynot have those same social
connections because they'reworking online.
But there's also, we, you know,we have a lot of businesses that
are in the brick and mortarworld or, you know, the product
or the service world.
Um, and they can definitelybenefit from the experience that
the digital businesses have withhow they they broadcast their
(14:38):
presence online.
So it's those conversations thatI'm really, really looking
forward to facilitating isbringing different kinds of
businesses together to have therelief of, oh, someone else
knows what I'm going through.
But also being able to exchangethose experiences and really
help each other grow as well.
SPEAKER_02 (14:54):
Yeah.
And we uh, you know, our teambuilt, we built the digital
business first with STL bucketlist and that has turned into
all these different things thepodcast studio, the sauce
magazine.
So now we're getting physicalmagazines and all these
different things.
So we understand that, you know,human connection gives us energy
because sometimes I'm justcooped into my office and I'm
looking at these spreadsheetsand all these different things.
(15:16):
And it's like just gettingaround other people that have
been where you've been and aregoing through what you've gone
through is such a big impact toany person's journey.
And it's well worth taking thatday off, taking it for yourself
and learning and growing.
Um, so I wanted to talk a littlebit about St.
Louis specifically because Iknow Geek Pack, you know, you
guys serve people all over.
But what makes, you know, fromyour experience working here is
(15:37):
like, why is it so important tothe St.
Louis community specifically?
Like, what are you seeing?
Because you're actually on theground here, you know, seeing
all these conversations and allthat too as well.
SPEAKER_03 (15:45):
Yeah, absolutely.
So it's a little bit selfish.
So I mentioned born and raisedSt.
Louis, like this is my city,this is my community.
And I've been involved with thebusiness community for years.
I've been part of the Mid-CountyChamber of Commerce for over a
decade.
I just finished serving aspresident.
Um, and so I know how incrediblethe St.
Louis business community is.
I know that hustle that isinnate to a lot of us.
(16:09):
And I also know that sometimesthis is a city that gets
overlooked.
And so because I have theadvantage of being part of a
larger network, it's been a hugepriority for me since I joined
the team that St.
Louis stays front and center ina lot of our planning.
Um, and so we've partnered withquite a few organizations here
(16:30):
in the past, um, either, youknow, bringing women into our
programs or just kind of sharingresources and sharing stories.
Um, I've tried to be really,really present locally in in
initiatives like Connect SDL,which is focused on um you know
digital equity in the city.
Uh, and so when we were decidingwhere this first tour was going
(16:52):
to be located and we werepicking cities, I said we have
to start in St.
Louis.
SPEAKER_04 (16:56):
Yeah.
SPEAKER_03 (16:57):
I'm here, so I know I can make sure to foster some
of those connections.
But I also know that if we wantto launch this and make it
really exciting from thebeginning and have people that I
know will show up and I knowwill take this and run with it,
that this is the place to startit.
SPEAKER_02 (17:17):
The STL bucket list show is proudly sponsored by
Suede Dispensary with 11Missouri area locations.
Suede does so much for the St.
Louis community.
We've been working with thisteam for a couple of years back
since Medical was here, andwe're excited to support their
new product launches, events,and community initiatives.
We couldn't be happier to workwith this premier cannabis
brand, and we're excited forthem to sponsor the show.
(17:39):
Enjoy the rest of the podcast.
Yeah, and in St.
Louis, and I've read a lot ofthings over the years of like,
you know, women entrepreneursspecifically.
There's a lot of womenentrepreneurs in St.
Louis, and it's a, you know,I've read uh, I forgot where the
article was from, but like thenumbers, the statistics of like
how many, and like just fromworking with STL bucket list all
these years, like the amount ofincredible women entrepreneurs
(18:00):
that I've had on the podcast.
Like it, like if you go through,scroll through our podcast, it's
just flooded with so many peoplethat have built things small,
large, medium, big, all inbetween.
And it's like, is St.
Louis just a good city thatfosters entrepreneurship?
Because when I think of St.
Louis, I think of the mom andpop shops, the individual
neighborhoods, the local grocerystore that I go to every day,
like all these things that whenI go to some other cities, I
(18:21):
don't see that, I don't feelthat same type of energy, you
know, and there's nothing wrongwith that.
Like some of these cities, youknow, they're growing really
fast.
Um, but when you go, when youwalk around St.
Louis, especially in some of ourcity neighborhoods, you can feel
that energy and you can feelwhat people are building.
And there's incredible peoplebuilding stuff.
You know, I just read anotherthing about uh Tamara Keefe over
at Clementine's of like whatshe's doing with the in the ice
(18:42):
cream world and like what uhKeisha's Keisha's all over the
place.
I don't when I talked to herthree years ago, she was doing
something completely different.
Now she's like building allthese, like, you know, using AI.
I don't build all these thingsand like, you know, she's been
doing incredible work.
So I'm excited to, you know, beat the event this year, really,
you know, soak in what you guysare doing, but then also, you
know, the impact that you'remaking.
(19:02):
So if somebody's listening rightnow, they want to get involved.
Like, is it just getting thatticket showing up?
Like, what are some ways thatthey can get more information?
Or, you know, is it just show upto that first event and you guys
are just gonna welcome them inwith open arms, obviously?
SPEAKER_03 (19:14):
Yeah.
I mean, I think, I mean,especially if you're in one of
the cities that we're doingthese in-person events.
So if you're in St.
Louis, that's a such a greatstarting point.
Like that's a very dynamic,high-impact way to just sort of
experience everything we have tooffer.
And then there's lots of ways tostay involved after that.
So I would say definitely grab aticket to the event.
And we're actually um, foranyone listening, we have a
(19:37):
special code for STL bucket listfor 30% off the tickets.
Um, so STL bucket list is thecode.
Um, just go to the site andyou'll get 30% off.
So we'd love to welcome youthere.
We have um a lot of other waysto connect though, too.
Um, going to our website, you'llkind of see all these different
options.
We have our own app.
We have a Geek Pack app.
(19:58):
You can download it from theApple store or Google Play.
Just search Geek Pack.
And there you'll find communitythat's always there for you.
Um, and a lot of other programsand resources, ways to share
your business.
And so that's a way to, youknow, plug into the larger
community that's there and allthose resources.
Um, and the cool thing abouthaving that is so with the
(20:19):
event, anyone that buys theticket to the event immediately
gets invited to the app.
There's some special uhevent-specific resources and
spaces there where you can kindof pre-connect with other
people, kind of check out someof the offers from our partners.
Um, and then after the event, umyou'll still have access to that
and then be welcomed into thewider community as well.
(20:40):
So uh we always want to makesure that those experiences
continue.
So even if you're you knowshowing up in person on the day,
yeah, it doesn't end at the endof the day.
There's still conversations thatcontinue, there's still
relationships that continue,access to all of our uh partners
and the amazing uh offers thatwe've got connected to the event
(21:00):
as well.
SPEAKER_02 (21:00):
No, that's amazing.
Yeah, I love I love going toevents and and I love that when
I was reading through yourwebsite, like how bold you guys
are about, you know, by 2020,why by 2030, we will empower one
million women to becomesuccessful.
And I want to read this missionstatement like on the top of
your website too.
And it really is Geek Packexists to give women real
choices about how they build andrun their businesses.
(21:20):
Freedom, flexibility,fulfillment aren't accidental.
They're designed.
And you guys equip women andminority-owned businesses with
essential skills to confidentlybuild thriving, scalable
businesses that stand the testof time through partnerships
with impact-drivenorganizations.
You guys break down barriers andenable economic prosperity one
geek at a time.
So, what does that mean to you?
(21:41):
And why are you so because I canjust see your energy right now,
like you were so all in on thismission.
And it even made you leave theentrepreneur world to come build
this with this group here.
So it's really inspiring to hearyour story too.
SPEAKER_03 (21:53):
Yeah, absolutely.
Uh we also um like to sayfreedom, flexibility, and
fulfilling it.
Those are all the right effingreasons.
Yes.
I like that.
unknown (22:01):
I like that.
SPEAKER_03 (22:02):
Uh yeah.
And being, you know, what wemean by being a geek, it's
geeking out on the technology.
It's geeking out onrelationships.
It's geeking out on systems.
It's it's being a geek is justreally diving into it and being
excited and and learn also beinga uh lifelong learner and all
these things.
And I think if we can inspirethat excitement and that
(22:29):
interest in people, that takespeople really, really far.
Right.
Because that that's a lot oftimes what's holding folks back.
They may not see themselvesreflected.
So there's that limitation ofimagination of like, well, I've
never seen someone do somethinglike this that looks like me or
you know, that feels like me.
So I don't know if I can do it.
There's that confidence of, oh,I'm not the kind of person that
(22:51):
can do that.
Right.
And then you see someone tacklesomething they haven't tried
before and succeed, and all of asudden all these doors open.
So it's it's really thatconfidence and excitement and um
people's that mirror effect ofseeing women that look like them
doing amazing things, right?
Opens the door to taking reallybig leaps and building really
(23:15):
cool things.
SPEAKER_00 (23:17):
If Loving Where You Work is on your STL bucket list,
you should definitely know aboutSerendipity Labs in Clayton.
We are more than just aco-working space.
We're an upscale,hospitality-driven workplace
with coworking, private offices,team rooms, and meeting and
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It's all wrapped up in anincredible community: real
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(23:39):
that might ruin regular waterfor you forever.
If you're building something inSt.
Louis, come work somewhere youactually want to show up.
And as a listener perk, enjoy20% off meeting and event space
or one free week of coworking ora day office.
Serendipity Labs, basically it'swork, but better.
SPEAKER_02 (23:55):
And for those in St.
Louis, which is about 95% of ouraudience, you know, and a lot of
business owners listen to ourpodcast as well.
Um, use that code STL BucketList30, hop into this event.
You're gonna be there.
So you're gonna be able to meetthem.
And and uh for those out oftown, you guys are also gonna be
in Denver, Atlanta.
So, how do you also identifythose cities as well as those
other cities where you guys havelike a lot of members or those
(24:17):
other hometowns of other peopleon the team and stuff like that
too?
SPEAKER_03 (24:20):
Yeah.
So there were a couple thingsthat went into picking these
cities.
Um, you know, definitely placeswhere we have a lot of folks
that we know are already thereor around there.
We actually we have a lot ofrural businesses um in our
network because being mostlydigital, all of a sudden, that
makes access really easy.
Um, and so we pick cities thatare surrounded by um a lot of
(24:43):
rural areas.
Yeah.
I mean, you drive an hour out ofSt.
Louis and like it's the country.
Uh Denver has a similar setupwhere especially in Colorado,
there's a lot of um uh rural oror you know, more spread out
areas, Georgia the same.
So that was part of it.
That um tertiary city identitytoo of we're probably never
(25:04):
gonna do an event in like NewYork or LA.
There's already a hundred there,there's tons of resources there.
And so we're trying to identifycities that you know still have
some, you know, are pretty,pretty juicy, pretty big, yeah,
but may not be the ones that arealready attracting things like
this.
And so we open up thoseopportunities.
Um, and then personal connectiontoo.
(25:25):
So the company is uhheadquartered in Colorado.
Um, our founder, Julia Taylor,she lives in Durango, down in
the southwest corner.
Um, so Colorado was an easypick.
And then uh she's also fromGeorgia.
So um, and we have quite a feworganizations in Atlanta that
we've worked with over theyears.
Um, Greater Wealth Works Women'sBusiness Center are we're really
(25:47):
tight with them and have havebrought a lot of the women that
they serve through our programs.
And so that one, um, that was apretty good pick too.
SPEAKER_04 (25:55):
Yeah.
SPEAKER_03 (25:55):
So when we're looking at next year, um, then
expanding this probably to morecities.
We're doing three this year,we're hoping to do more next
year.
Those are the kind of uhcriteria that we're we're
looking at.
SPEAKER_02 (26:06):
Yeah, no, that's amazing.
Yeah, I love Denver and Atlanta.
And uh I understand that becausea lot of times when we get
invited to go to conferences, itis in other cities, and it's
like, why can't we have thathere in St.
Louis?
You know, where you can wake upin the morning, drive in, go
home after.
You know, it's not a huge costthing for people have to fly in
and some of the ticket prices,like you guys' ticket prices are
very affordable when it comes tobusiness owners and other events
(26:29):
like that too.
So I do I align well with thatand um excited for those that
get the VIP because you guys gotthat night before happy hour.
Is that also at the 21c as well?
SPEAKER_03 (26:37):
It's not, it's at a secret location that we will
reveal soon.
Uh so yeah, that one will thatwill be revealed very soon.
We'll make a big announcement.
Um, but it'll be another great,iconic St.
Louis place.
SPEAKER_04 (26:50):
Nice.
SPEAKER_03 (26:50):
Um, we're bringing probably about 40 or 50 folks
for that.
Um, so it is definitely moreintimate than the the day of,
but it's a pretty large group.
And so um, you know, having theright place where we've got the
space to do that and our sparpartners can can really shine in
that um is important, and that'sgonna be really fun.
Um, you mentioned a great thingtoo about the the ticket prices.
(27:12):
That's been super intentional.
Like this is definitely waycheaper than a lot of stuff that
I've gone to.
Um and I've I've fielded fromsome people, okay, what's the
catch?
You know, why is it so cheap?
Because we want to make surethat you know, financial
barriers are not an issue.
I mean, even though a lot of thefolks that we're working with
are established businesses thatprobably have the means, when
(27:33):
you're running a business, likeevery dollar counts.
Like you're really looking atwhat is what's a good
investment.
And um, there's also folks thatthat has been a barrier.
And we want to make sure thatthose barriers are really
limited and and people can showup.
And part of how we've been ableto do that is we work with a lot
of um partners, both nationalpartners and also local
(27:54):
companies who um, you know, areshowing up to these events and
bringing their expertise andbringing really great deals and
discounts or you know, special,special offers for folks because
they know women business ownersare an incredible market to
connect with.
You've got business owners who,you know, are decision makers
(28:17):
who are are looking to get pastthe decision fatigue of um who
to work with and and whatdirection to go in.
And you've also got a lot ofwomen who are the decision
makers for households, forfamilies.
Um and so we try to be verycurated about what brands and
what companies we work withbecause there's a lot of folks
(28:37):
clamoring to meet those women.
So we make sure that ourpartners are able to show up
with value.
Yeah.
Um, but that really helps uskeep those prices low.
And you know, the cool thingabout this is we're working with
both national partners.
You know, we've got Verizon aspart of this, 99 designs by
Vista.
Um, they're incredible.
Uh they'll both be leadingworkshops.
(29:00):
Um and then we've also got anumber of local partners too.
So smaller businesses that areshowing up to be part of this
community, but also to connectwith their ideal customers who
are who are themselves, they'retheir own avatar.
Like we've got um Cruise Dental,which is a woman-owned dental
(29:21):
practice locally.
SPEAKER_04 (29:22):
Oh, wow, that's awesome.
SPEAKER_03 (29:22):
They're um they're our official smile partner.
So they're sponsoring a photobooth.
Yeah, um, that's awesome.
And they'll be on premise andthey're incredible.
We've got uh Lacey Mitchell'sState Farm, so local State Farm
agent, also woman-owned,woman-led state farm agency, uh
staged and styled STL.
They're gonna be um providingdecor and and doing our stage,
(29:45):
another woman-owned uh business,which is really, really cool to
be supporting all of them.
SPEAKER_04 (29:50):
Yeah.
SPEAKER_03 (29:51):
Um, and we've got partners that we've worked with
for years.
So, like Termageddon, whichtheir online privacy policy is
so cool.
Um, we've been working with themfor so many years, and we found
so many different ways toconnect them with our programs.
And yeah, so they'reChicago-based actually, and
they're gonna be coming in forthis one.
Um St.
Louis, it's a five-hour drive.
(30:12):
You can be there.
SPEAKER_04 (30:12):
Yeah.
SPEAKER_03 (30:13):
And then um, you know, even like 21C, they're
they're a partner too, andthey've been incredible to work
with.
Our production company, HeardGlobal.
Um, but yeah, we're reallyforging these relationships and
and bringing in these partners.
One diversifies the kind ofvalue that we're able to offer,
um, tapping into the expertiseof these companies, tapping into
(30:34):
uh what they can bring.
But um, those partnerships are,I mean, it's a big part of what
I do is finding thoserelationships and partnerships.
It's why we can put on anincredible event like this.
SPEAKER_02 (30:46):
You're here today.
It's how we met you.
Absolutely.
Yeah, and our incredible mediapartner, uh Steel Bucketless.
This episode is sponsored byUpshot Coffee, three St.
Louis area locations inCottleville, Break Shop in St.
Charles, and their new Hi-Filocation in Clayton.
I personally use Upshot Coffeeevery day at my espresso machine
at home, and I try to visit oneof the shops at least once a
week.
They source the beansresponsibly from local farms all
(31:08):
across the world, um, and theytake care of their staff and
they take care of the community.
Let's get back to the show.
I mean, we're gonna have threeof our team members out that day
that are super excited.
So, you know, they're excited tosoak in, you know, the stuff
there.
And I'm looking at some of yourcommunity partners, like the
Hispanic Chamber of Commerce,the Mid County Chamber of
Commerce.
Those are the places of thepeople that need to be at these
events.
(31:28):
Or those chain, I'm I mean I'vebeen in the chambers, I've been
in the networking groups, likethose are such tight-knit
communities of people that helpeach other out and help refer
and help, you know, help otherbusiness owners.
And it's so hard when you're anentrepreneur because there's
really there's really not thatmany people you can get advice
from.
Sometimes, like even when you gohome, it's like if your partner
works a regular job or acorporate job, it's hard to like
(31:48):
bounce off, like, oh, like, youknow, they shut off when they
leave, but we don't shut offwhen we get home.
So it's just, it's just hardsometimes to to do that.
So it's nice to get into thesegroups and specifically for
women, um, because a lot ofthese chambers that I've been to
are sometimes not dominated bywomen.
Sometimes it's a different roomthat you're in.
So it's like being in this roomwith other women entrepreneurs,
I think is going to be special.
And um just to wrap up here, youknow, obviously, you know, going
(32:11):
through some of the otherdetails of the events, um,
they'll have a meet and greetwith Julia and the rest of the
team, and then some breakfastand lunch included, giveaways,
swags, surprises, the hands-onworkshops, expert-led sessions,
um, really meaningful networkingum and some fun activities and
interactive things that you guyshave planned as well.
But it's not just a sit-downstare at people speak
(32:31):
conference.
Like you are really actuallygetting people, you know, going
throughout the day.
And you're gonna be at one ofthe prettiest places in St.
Louis.
So even during those breaks,just to walk around the hotel is
just gonna be a vibe too.
SPEAKER_03 (32:41):
Yeah, having that backdrop of the 21C Museum Hotel
is so nice.
Like that's done so much of thework.
SPEAKER_04 (32:47):
Yes.
SPEAKER_03 (32:47):
You know, I I I wanted to be really intentional
about we're not gonna do this atjust like a conference center.
Yes.
Like being in that room needs tofeel like needs to capture the
energy of what we're doing.
And that backdrop is incrediblefor that.
Um, yeah, I mean, the I thinkthe connections are the biggest,
the biggest value of just beingin such a room with so many
(33:08):
incredible women.
Yeah.
Um, but yeah, I mentionedearlier, our goal is really to
make sure that people walk outof this with value.
It's not just a nice to have ofshow up and oh, that was
interesting.
Oh, you know, I I I listened tosomeone talk about their
experience.
Um, we want to make sure thatthere's there's some really
(33:28):
tangible next steps for folks,um, no matter what their stage
of business, you know, if theyare a little bit newer, if they
are more established to reallyum have the end of that day be a
very clear beginning of what todo to to achieve what your goals
(33:49):
are.
And maybe figuring out what yourgoals are is part of that.
SPEAKER_04 (33:52):
Right.
SPEAKER_03 (33:52):
Um, or maybe it's I want to hit this level of
revenue.
What do I need to put in placeto do that?
Maybe it's I have been afreelancer for years and I'm
trying to be more established.
Does my branding communicatethat?
Like, am I showing up the waythat I want to?
And so all those questions arethings that we hear a lot and
we've we've designed this day toum maybe not fully answer all of
(34:16):
them, but at least put people ona path where they feel really
good about what they can do toum take their business to the
next level.
SPEAKER_02 (34:24):
Yeah, no, that's amazing.
So I know you guys want to grabyour tickets.
So geekpack in real life.com andyou spell out in real life.com.
Um, you also go to geekpack.com,click over to see the events
page and stuff like that.
So we're looking forward tobeing there.
Glad that we could, you know,support you guys and can't wait
to feel the energy on April 22ndat the 21C.
(34:45):
So thanks for coming in today.
SPEAKER_03 (34:46):
Thank you so much.
I'm so excited to be able to bedoing this in St.
Louis.
It means a ton to me.
SPEAKER_02 (34:51):
Let's get it.
We'll see you guys next week.
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