April 15, 2026 • 31 mins
On this episode of the STL Bucket List Show, we sit down with NHL legend Chris Pronger to talk about his new book Earned and the mindset that shaped one of hockey’s most dominant careers.
Pronger breaks down what “earned” really means to him — from making it to the NHL, to becoming a leader, to sustaining success through discipline, accountability, and consistency. He reflects on his early career struggles, including being booed on home ice, and how adversity helped build the resilience that defined his legacy.
We also dive into his deep connection to St. Louis, a city he’s called home for over two decades, and why the Midwest culture and community continue to make it special for athletes long after their playing days.
Beyond hockey, Pronger opens up about his transition into life after the NHL — from working in front offices, to entrepreneurship, broadcasting, public speaking, and ultimately finding purpose in teaching others through real-life lessons. He shares how his book came together through storytelling, speeches, and years of lived experience.
This episode is packed with leadership insights, mindset shifts, and practical lessons on accountability, failure, and betting on yourself.
They discuss:
- What “earned” means in sports and life
- Overcoming early career adversity in the NHL
- Leadership, standards, and accountability
- Life and community in St. Louis
- Transitioning out of professional hockey
- Entrepreneurship and finding purpose post-career
- Writing Earned and lessons from the book
- Betting on yourself and handling failure
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📍 Recorded at Bucket List Podcast Studio, St. Louis, MO
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
The cover of you know earned and then hold the
trophy.
And is that your favoritepicture of all time?
Oh yeah.
That's why it's there.
So book number two, it's gonnabe your second favorite.
SPEAKER_02 (00:10):
Yeah, we'll change that.
We'll change out a few things.
SPEAKER_00 (00:16):
If you wanna hear about St.
Louis, tune into the bucket listshow weekly.
Hear what Marissa and Luke stay.
It drops every Wednesday.
Got a dope new guest everysingle week.
Buckle up for the ride.
Who's it gonna be?
Who's on the show today?
They rap St.
Louis.
What to do in the loo on a latenight?
(00:38):
I baby what to do on a datenight.
Yeah.
Bucket list as you covered, theyknow what's going on.
What's going on?
They'll give you 18 differentthings to do on 19.
If you need one more to choose,yeah.
This city, city, city is a placewe call home.
A place we call home.
Yeah.
SPEAKER_01 (00:54):
St.
Louis, welcome back to anotherepisode of the STL bucket list
show.
I am your host, Luke Farrell, instudio today with NHL legend
Chris Pronger.
Thanks for coming to the studio,man.
Thank you.
Thanks for having me.
So there's a reason you're heretoday.
You have a book right in frontof you.
There it is.
Neat.
So, you know, been talking tothe blues, they've been talking
to us.
We're glad to have you on tohelp promote the book.
But first of all, tell me whatthe statement earned means to
(01:18):
you.
SPEAKER_03 (01:18):
Uh you you earn every opportunity.
Uh you go out and earneverything in life when you
think about um, as I said,opportunities.
Uh you you at every stage of mycareer earning a look, earning a
(01:40):
draft position, earning a spoton a roster, earning a spot on
defense, earning you know, XYZ,earning the cabin C, earning
everything is earned when youthink about it.
So uh for me, as we startedtalking about names for this
book, uh that tagline earnedkept coming up over and over as
we started talking about notonly my career, but just life
(02:05):
and what it's all about.
And you know, what is the onething that we always talk about
in taking advantage of everyopportunity?
It's I gotta go earn it.
Yeah, yeah.
SPEAKER_01 (02:14):
And that's something that's important even with the
younger generation, you know,and and when people in St.
Louis hear your name, they Iimmediately think intensity, you
know.
So when when when I used towatch you play, so I'm I'm 30
and I grew up watching you play,and and you know, but besides
the intensity and how you playedon the ice, like what is
something that you wish peoplewould remember you by during
your NHL career?
SPEAKER_03 (02:35):
I think just I left it all out there.
Yeah.
You know, obviously the earlypart of my career was rough in
more ways than one.
But but I think that allowed meto build the grit and resilience
it was gonna take to have thetype of career I had and play
the way that I played and thestyle that I played and have
(02:56):
longevity and and have successuh is from those early days.
And I wouldn't trade those toughmoments, getting booed on home
ice and struggling under theweight of pressure and
expectations and uh things ofthat nature to then only get to
to where I got to, to the top,um, I think was a byproduct of
(03:18):
all of that, uh, helped to shapeand mold my character.
SPEAKER_01 (03:21):
Yeah, and and and kind of leading into St.
Louis is you know, beyondhockey, I mean, what does this
city mean to you?
Because you've you've called thecity one of your homes and and
you've made an impact way beyondthe ice with the city.
SPEAKER_03 (03:32):
Yeah, when I think about it, I've been here 24
years of my life.
So you're 30.
Yeah.
SPEAKER_01 (03:38):
Yeah.
SPEAKER_03 (03:38):
I've been there too.
I've watched you.
Yeah, yeah.
So it uh you know, I certainI've spent way more time here
than I did in my hometown ofDryden.
I was there 15 years, so yeah.
Um, you know, I I think just youknow, as I talk about it with
other people, um, you know, thecommunity, the people, um, you
know, how they treat the hockeyplayers, how they treat the
(03:59):
team, how they treat theathletes, uh, and and then more
importantly, just how they treatone another.
SPEAKER_04 (04:04):
Yeah.
SPEAKER_03 (04:04):
And how you're a part of a community and you want
to uh invest in it and and do,you know, when you think about
the blues alumni, you thinkabout all the things that go on
within the community and thephilanthropic uh nature of it,
um, it's a great place to live.
And it's uh I'm from a smalltown, so I love the fact that I
can get around, yeah, uh nothave a lot of traffic and not
(04:26):
you know be delayed too much.
You can plan things out and itis relatively gonna you know
transpire in that way.
SPEAKER_01 (04:33):
I know I think it's so cool about St.
Louis and that fact like we hadyou know some Cardinals guys on
before and like they end upstaying here.
Some of them might be fromMiami.
You know, we had John Jay onrecently and he's like, I love
St.
Louis, you know, and like allthese different guys from all
these other sports end upcalling you know St.
Louis home.
And I think the way that wesupport our athletes in this
town is different than some ofthese other towns, you know.
Yeah, it it's it's different.
I mean, you're still, you know,even when you when I met you at
(04:56):
the uh whiskey launch, um,people were coming out like you
know, like you were still, youknow, playing around the ice.
I mean, that's something that'sawesome, you know, yeah to have
in St.
SPEAKER_03 (05:04):
Louis.
I think people A love theirsports teams here.
Yeah, they love their playershere, but I think it's the
community, it's the Midwestvibe, it's the the people that
athletes and former athletesgravitate towards.
You know, there's plenty of guyswho've moved on, gone to other
organizations, gone to othercities and come back.
(05:25):
There's a reason they come back.
Um, you know, first andforemost, it's it's the people
and and the community.
And secondly, I think it's thealumni and all the rest of that
stuff if we're talking abouthockey uh and and everything
that kind of revolves aroundthat.
So it's it's kind of twofold.
SPEAKER_01 (05:39):
Yeah, no, that's awesome.
So one of the quotes you say,talent opens doors, standards
keep them open.
So in this book, you know, whatare some of those nuggets that
people can get when they whenthey pick up this book?
And is this this isn't just forathletes?
SPEAKER_03 (05:50):
No, this is not that's not really a sports book.
Yeah, it it's uh a playbook ofsorts, really.
Uh it's life lessons gleanedfrom you know my youth hockey
days, my pro my pro hockeycareer, and then life after, and
and really just how I was ableto level up the lessons I
learned and and those moments ofbetting on myself, taking
(06:13):
accountability for my actions,learning from them, good and
bad, uh, and then you know,continually trying to level up
and get better.
SPEAKER_01 (06:20):
Yeah, yeah.
It talks about family life, youknow, quitting drinking, living
this difference maker's codepacked with insider stories,
motivational insights.
What I'm super interested in isthis 30-day standards challenge.
Can you drop any nuggets on thator do we we got to buy it?
SPEAKER_03 (06:33):
Yeah, well, no, it's in there.
I mean, you know, but it it butthroughout the course of the
book, it's it's about holdingyou accountable.
SPEAKER_04 (06:40):
Yeah.
SPEAKER_03 (06:41):
You know, it's taking ownership.
You know, we hear people all thetime, you know, lip service,
like, oh, I want to do this.
I'm like, yeah, well, why aren'tyou?
SPEAKER_04 (06:48):
Yeah.
SPEAKER_03 (06:48):
You know, so throughout the book, you know,
you're I'm asking questions andI want you to really think about
how how badly you really howmuch do you really want to do
that?
You know, if whatever it is youwant to do, at some point you're
gonna, you're either gonna do itor you're not gonna do it.
What's holding your back?
How dedicated are you?
What are you willing tosacrifice?
How much failure are you willingto endure?
(07:10):
Are you gonna quit?
Well, then you don't really wantit.
Right.
You know, so it it's you'reconstantly getting asked
questions and you're constantlylooking in inward.
Uh, you know, uh I had avictimhood mentality earlier in
my career and I was blamingother people and take ownership.
Like only it's it's you.
Only you can fix this.
Yeah.
And so, you know, throughout thecourse of the book, that is a
(07:33):
common fact, common theme.
SPEAKER_01 (07:34):
And earned, when you when you talk about earned, it's
it all comes back to standards,is put yourself in the best
position to take advantage ofit.
So when you're talking aboutsports, it's like when you get
the opportunity, you better takeadvantage of it because if you
didn't, then your career wouldhave been a lot different.
Absolutely.
There's a lot of guys that thatyou know it's shoulda, woulda,
coulda.
SPEAKER_03 (07:50):
Yeah, yeah.
What are your non-negotiables?
Like what what can you do everysingle day that are gonna give
you the best possible outcome?
SPEAKER_01 (07:58):
Yeah.
And comparing it to thecorporate world, it's like, you
know, when that person retiresand you have the opportunity to
take that role, like, you know,are you ready?
Are you ready to take it?
And you know, and we done thework.
Yes, yes.
And that's where the earnedcomes in.
And that's why I love, you know,the cover of you know, earned
and then holding the trophy.
And is that your favoritepicture of all time?
Oh, yeah.
Yeah.
That's why it's there.
SPEAKER_02 (08:19):
So book number two, it's gonna be your second
favorite.
We'll change, yeah, we'll changeit.
We'll change out a few things.
SPEAKER_01 (08:24):
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Um, we're excited for them to bethe official banking partner of
STL Bucket List.
Um, no, that's really cool.
So, what was the process?
Because as an athlete, you know,there's a lot of athletes that
write books, but like tell meabout the actual hard work that
went into like sitting down andwriting this book because it
seems like to me that you're aper, in a way, a perfectionist
of like it was probably reallyhard to get that book to where
(09:06):
it was finished.
Like, when is a book finished?
And that's like, I guess, thechallenge.
Like when I think about evendoing a project, it's like,
because you could keep writingand you could keep creating
pages, but how do you packagesomething up like that?
I'm sure you had a lot of goodteam behind you.
SPEAKER_03 (09:18):
Yeah, one of the things that I didn't, I mean,
it's not overly thick.
So one, you know, I want to talkabout things, but I don't want
to go into minute detail whereyou're just it's mind numbing.
SPEAKER_04 (09:27):
Yeah.
SPEAKER_03 (09:28):
Make your point.
How does it and then how does itrelate to you, the reader?
How does it, and then how dowhat what changes can you affect
because of what you're reading,right?
Uh, or instituting standards inyour life, or whatever it is.
And so, you know, there'sthere's stories in there that'll
you I hope will kind of speak topeople.
Maybe they're dealing withsomething similar, maybe they've
(09:50):
gone through something, right,and they and it resonates with
them.
Um, but you know, I hit I get ona point or I get on a lesson,
and then I'm like, how does itboom?
I throw it, I throw it rightback at the reader.
Right.
This is you.
This is yes, it's my story, buthow does it relate to you?
Right.
And I want I, you know, one ofthe things I wanted to do with
(10:10):
the book, and I had kicked tireson writing different types of
books over the last 10 or 12years, and for different
reasons, it just wasn't a goodfit.
I didn't like the the way thebook was coming out, and you
know, I just didn't want to dothat type of book, like a
memoir, like an autobiography orwhatever.
I mean, all these stories thatare in here, you really can't
Google them, you can't find themonline.
(10:31):
You know, some of them you kindof see the premise, but you
don't know the backstory.
SPEAKER_04 (10:34):
Yeah.
SPEAKER_03 (10:35):
And never I've never talked about them.
So they're these are all thingsthat have happened that people
don't really know about.
And so utilizing those to kindof tell a story and and then
hopefully people are able to dosome of the challenges and and
really kind of look inward to tofind uh how they can utilize
them to then for themselves andbe difference makers.
SPEAKER_01 (10:56):
And is that vulnerable to like write some of
those things on and and sharethose with the world too?
SPEAKER_03 (11:00):
Well, I don't think it'd be a real book if I didn't.
Right.
You know, people would be like,oh, that's lip service.
And if I'm not sharing thosemoments, those vulnerable
moments, and peeling back theonion layer a little bit, people
are just gonna kind of glossover it.
And it and it's not gonna be areal book, it's just gonna be,
you know, this guy's full ofshit.
Yeah.
Really?
I mean, but when I put substanceto it and I show people this is
(11:21):
and how it moved in your lifeand how it happened, and good
and bad, you know, there's somegood ones and some bad ones.
Yeah.
SPEAKER_01 (11:27):
So we don't bat a thousand percent.
Exactly.
Um, are you still process driveneven in your life post-hockey?
Like as far as like your youryour routine and and because
you're still involved in a lotof different things.
I mean, you're you're I knowyou're retired from the league,
but it's like you still got yourhand in a lot of different
projects and stuff like that.
So it involves balance andprocess and and those standards
within the city.
SPEAKER_03 (11:47):
Yeah, like broadcasting.
Like I'm not just showing up andjust yakking.
Yeah, I'm preparing, making sureI prepare for both teams, you
know.
While we may, if I'm doing theblues game, I may only be
talking mostly about the blues,but I still got to know about
the other team.
Of course.
Still got to know what's goingon, what's going on in the
locker room, what's going on,you know, where are they at in
the standings?
How have they been the last 10?
(12:07):
How have they been the last youknow, this year compared to last
year?
All these different storylinesthat might come up.
Yeah, you have to be preparedfor.
Um, you know, public speaking,like who, who, who's in the
room?
Like who am I talking to?
And and you know, on and on andon.
So it's just, you know, the thelittle details, the standards,
as as you said, like justdigging in, making sure you're
(12:28):
prepared.
Again, opportunity.
Am I am I prepared for thatopportunity should it arise?
SPEAKER_04 (12:33):
Right.
SPEAKER_03 (12:33):
What's the next step look like?
Where do I want to take this toget to that next level?
There's always another level.
SPEAKER_01 (12:39):
Exactly.
SPEAKER_03 (12:39):
How do you get there?
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(13:02):
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So, what was that?
I mean, you played 18 years inthe league.
So, what was that transition?
Because a lot of athletesstruggle with identity issues
after that.
So tell me about that transitionpost.
SPEAKER_03 (13:19):
Yeah, uh, you know, finding purpose is hard.
You know, when you're like, thisis who I am, this is, you know,
and I've fought that for a longtime.
I tried to, you know, you try tochange the narrative, you try to
like dig into it a bit, and it'shard.
And then when you're done, Ithink for me, the first couple
years, I was more focused ongetting healthy and you know,
fixing my eye and getting mypost-concussion uh symptoms and
(13:42):
whatnot.
And so I wasn't really focusedon what's next.
I was focused on now fixing,fixing and getting healthy.
And then once I got healthy, itwas like, all right, what do I
want to do?
And and I had kind of plannedfor retirement, just I'm gonna
be done, you know, from afinancial perspective.
But then what do I want to do?
And I always thought I wantedto, you know, be a jammer
(14:04):
president of a team one day.
So I always started down thatpath and I worked at the league
to learn the business side ofthe game and the business side
of the league.
And then I worked for a team,and then I was like, I'm not
sure this is the right fit.
SPEAKER_04 (14:15):
Right.
SPEAKER_03 (14:15):
And so when you think you're gonna do something
and then you don't, or you do itand you're like, eh, I'm not
sure.
Well then okay, now what?
Yeah, you know, and then you,you know, I was helping my wife
build out her travel company,and I'm going down this path and
this path.
Then I, you know, started toenjoy the entrepreneurial stuff
side of things and and buildingbusinesses and you know, doing
that.
And and uh, you know, then youknow, quit drinking two and a
(14:40):
half years ago.
I was like, all right.
Then I then I really had to peelback the onion layer of like
what what do I what is reallyspeaking to me?
What do I want to do?
And just you know, it's funnytiming how things happen.
I just a friend of mine's aperformance coach and public
speaker, and um he's like, Man,you'd be really good at this.
And and I had been asked to gospeak at different events and
(15:02):
talk and do whatever, and I'dyou know, you go and yeah, tell
some stories about hockey andthe locker room or whatever, and
it's funny, it's you know,whatever, but there's no real
impact, there's no tangibletakeaway that somebody can
implement in their lives.
So you know, he's like, Man,you'd be really good at this,
and you know, XYZ.
And I'd go, Man, look at thisguy's great.
Yeah, and he's like, Yeah, butthat guy talks about what you
(15:23):
did, you did it.
Right.
So then I'm like, Oh, actually,you make a valid point.
unknown (15:28):
Yeah.
SPEAKER_03 (15:28):
So then I was like, oh, okay, interesting.
And I'm like, okay.
And that's kind of where thisstarted was as I started
thinking, okay, yeah, this Iwant to challenge myself, you
know.
Never really done publicspeaking and stuff, but I'm
like, okay, how is this gonnawork?
And then I dove all, you know,and then I just dove into it.
I'm like, okay, I'm gonna dothis.
(15:49):
I gotta, again, take advantageof the opportunity.
I've gotta dive in and justlearn.
Um, and and started buildingspeeches and started figuring
out what storylines and whatstories are gonna resonate with
different people in differentrooms, in different rooms,
leaders, financial advisors,exactly, sales teams, leadership
teams, you know, all the rest ofit.
How does that work?
Clients, yeah, and and how doesthat look and how does that
(16:13):
work?
And what's gonna have the mostimpact on those people and
resonate with them.
So then as I'm kind of buildingthese on, I'm like, huh, there's
a good story, and here's a goodstory, and oh, here's what this
teaches, and here's what here'sthis life lesson.
I'm like, holy, okay, and nownow all of a sudden you got
eight or ten of these, andyou're like, there's the
framework of the book.
SPEAKER_04 (16:31):
Yeah.
SPEAKER_03 (16:31):
So then as I'm doing them, you then you see what
what's working where people arelike, oh.
Because you see it in real time.
Yeah, you're seeing it in realtime.
And they're coming up andtalking to you.
And then you're getting feedbackand you're like, and then
they're talking.
Oh, really?
This really spoke to me.
I really like this part.
Yeah.
You know, you're not.
Yeah, noted.
You know, and now you're takingthat information, you're like,
okay, let's add that in.
(16:51):
And and now all of a sudden I'vegot a framework for a book that
is gonna make, you know, I'mlike, okay, I'm only doing this
if I can make an impact andpeople can learn from all of
this stuff.
SPEAKER_01 (17:02):
It's not just another book on the shelf.
SPEAKER_03 (17:03):
It's like, hey, well, not only that, but then in
my speeches, I'm like, I wantpeople to, I don't want to
motivate people.
Right.
Motivation comes and goes.
SPEAKER_04 (17:11):
Yeah.
SPEAKER_03 (17:11):
I want people, I want to make an impact where
they take the information andthey can implement it in their
lives.
Whatever, if it's one person, ifit's 10 people, 100 people,
whatever it is, take take thatinformation, implement in their
lives and make significantchange for the better.
Yeah.
And so once I started to seethat and and was able to kind of
present it in a way that theywere able to do that.
(17:32):
I'm like, okay, now I gotsomething.
Now let's kind of put it in theframework of a book.
Boom.
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SPEAKER_01 (18:17):
Yeah, no, I follow you on social media and I love
the the the not the necessarilymotivational content, but like
tactical to content that yousay.
And like you are an entrepreneuras well.
So it's a lot different thanjust retiring and you know,
living off your that, you know,you're building businesses
post-career as well.
And so is the speeches and likethe mo the um you know public
side of it is like getting outthere in the community, like
(18:39):
getting on stages?
Is that something that you wantto continue to do and build
upon?
And and is that is thatfulfilling for you in the fact
that you know you're talking tospecific people?
Is it a younger generationthing?
It's like what gets you the mostexcited to get on stages, like
you know?
SPEAKER_03 (18:52):
That's people that are like this, yeah.
That are listening, that areintent, want to learn, they want
to get better.
They're like just and then whenyou talk to them after, like,
oh, they you know, and they youyou see what resonated with
them, you see what really kindof gets their yeah uh fire
burning, and you can see them,the wheels are turning, and
you're like, okay, this is goodstuff.
SPEAKER_01 (19:12):
Oh, that's awesome.
So you're launching the book,and you know, we're we're in
April 2026.
What's this book launch tourgonna look like?
I mean, are you gonna be aroundSt.
Louis?
Are you planning to trip alittle bit?
SPEAKER_03 (19:22):
Uh yeah, on April 14th, book launch day, it
officially releases uh BarnesNoble, Amazon, all the rest, all
the bookstores.
Um I'm doing an event down atthe blues game pre uh pre-game.
We're doing an event with theblues.
So if you want to get tickets,go to st.leouisblues.com and
look for the event or go toChris Pronger.com slash events.
(19:45):
It's on there too.
As well as I'm doing a couplebook signings at Barnes and
Noble.
And I've got an event on the15th where I'm gonna do uh a
fireside chat and a big event,sign books, and you know, kind
of you get QA and all kinds offun stuff.
Uh that's on April 15th.
That's also on Chrispronger.comslash events.
(20:06):
Uh, and then um, yeah.
SPEAKER_01 (20:08):
More to come.
SPEAKER_03 (20:09):
Yeah, more to come.
And then I'll be adding more asuh as they come online and um
you know various other places,but uh starting here in St.
Louis.
SPEAKER_01 (20:17):
Yeah, that's awesome.
I'm glad that you're doing it inSt.
Louis and honored to have you inthe studio.
But I want to double down on St.
Louis a little bit because ourshow is called the STL bucket
list.
So, what the bucket list meansto us, you mentioned your wife
has a travel company.
You guys have traveled to allthese bucket list spots all over
the world, but when we think ofhometown bucket lists, some
spots that you love in St.
Louis.
So, you know, maybe after youthe book launch, like, you know,
(20:37):
is there a spot that you like tocelebrate at?
Is there a dinner spot?
Is there is there places in St.
Louis that you and when guystravel in to come see you, like
when your buddies come in to seeyou, like what are some of those
spots that you guys are hittingup?
SPEAKER_03 (20:48):
Uh I mean, a lot of this, a lot of the same places
that you know we're creatures ofhabits.
Yes, yeah.
So, you know, antiguns, pawmanos, truffles, you know, we
kind of yeah, you know, um treesreal nice Louis and the Mun.
Yeah.
Um, you know, there's you know,we've got like five or six
different spots that we kind ofhit up all the time.
SPEAKER_04 (21:07):
Yeah.
SPEAKER_03 (21:08):
Um, you know, we eat home, we eat at home a lot, but
yeah, um, when we do go out,those are kind of the the hot
spots, you know, the the localspots and and uh um you're just
trying to support those localbusinesses and in the in the
community.
SPEAKER_01 (21:23):
The STL Bucket list show is proudly sponsored by
Suede Dispensary with 11Missouri area locations.
Suede does so much for the St.
Louis community.
We've been working with thisteam for a couple of years back
since Medical was here, andwe're excited to support their
new product launches, events,and community initiatives.
We couldn't be happier to workwith this premier cannabis
brand, and we're excited forthem to sponsor the show.
(21:45):
Enjoy the rest of the podcast.
Yeah, I had an amazing time atTruffles.
They they had me over when theylaunched the butcher shop over
there, and then I went and haddinner.
Louis with Matt over there.
Matt does an amazing job atLouis, and and Paul Mano's is
first of all hard to get into.
But you know, you probably got alittle poll that you probably
got a little different pool.
You could probably text them andget in there.
You know, so it's uh you know,Paul Mano's and and uh you know
(22:08):
Annie Guns is is another staplebecause when you go to those
places and you talk to thefamily, their son Liam, who runs
it now, and I was talking toLiam and now he's my age and
taking on that family tradition.
And it's like it means a greatjob.
Yeah, no, the the market thereis incredible too.
I mean, we have so many placesin St.
Louis, but yeah, it comes toyour point.
It's like, you know, yourcreatures of habits, it's like
when you go out, you know, I gotlittle kids at home, and it's
(22:28):
like I only get a couple nightsa month to go out.
It's like I like to make surethat I'm making making it work.
Yeah, you want to make sure itcounts.
SPEAKER_03 (22:35):
It counts, you know, because I'm also paying for the
You don't want a bad experience,you want to know what you're
gonna get, and that's yeah, andthat's another reason why we
stick, you know, to what weknow.
Exactly.
We know the experience we'regonna get, we know the type of
food we're gonna get.
Yeah, you know, on and on andon.
SPEAKER_01 (22:47):
So it's hard to add a new one into the mix.
Um, so if you could compare thebook launch to a moment in your
career, is there anything thatsticks out?
Like, was there a moment in yourcareer that was like a I mean,
obviously, you know, in Anaheim,but like, was there a moment in
your career where it was like anaha moment that compares to like
this launch of this book?
Is there anything that's like,you know, it's I know that's a
tough question because it'slike, you know, it's completely
(23:10):
different because you'rewriting, you're not smashing
into people on the ice and stufflike that.
But it's like there, there'smoments where you're like, man,
I'm really doing something.
And it's like, you know, I Ididn't know if there was any
like career moments that compareto like launching this book or
if it's completely different.
SPEAKER_03 (23:23):
No, I would say my first year here going into my
second year, where you're youknow, you're drinking through a
fire hose, just understandinghow to promote a book, how to
write a book, how to do allthese things, and you're just
taking in all this informationand detail, yeah, and then
you're trying to execute on it.
And I, you know, as you learnand understand it better, things
start to slow down.
(23:43):
It starts to be a little biteasier.
And it's like rolling from myfirst year here into my second
year, where I'm starting tofigure it out.
I was prepared better, and I wastaking um the information, you
know, when when you grasp asubject or you grasp a sport as
you're playing it, it justthings happen slower because you
(24:04):
want you you you know exactlywhat's gonna happen.
You've seen it, you'veexperienced it.
And so, you know, that's kind ofwith this.
Like now I've been doing itenough that I kind of know how
it's gonna go.
It's still I haven't masteredit.
Yeah, but um it's been uh it'sbeen a lot of fun.
SPEAKER_01 (24:22):
Yeah, you obviously know how to promote yourself,
and you know, you're still youknow that's working hard.
Yeah, yeah.
No, I mean you're out here todaypromoting yourself, you're
working on it, and and uh, youknow, one of the things that I
really when I started followingyou on socials a few years ago
was really cool that I thoughtyou did was the financial advice
that you really helped becausethere's a lot of you know,
there's a lot of money to bemade in sport, but then there's
also a lot of money to lose insport.
(24:42):
And you've been you kind of, youknow, in a way shifted your
career into doing that.
Do you still mentor otherathletes with that stuff?
SPEAKER_03 (24:48):
Or yeah, you you know what I try to just you
know, again, through through myexperiences, good and bad,
again, you know, if you don'tbet a thousand.
Right.
Um you know, try to be real.
I just try to, you know,everybody looks at the social
media and uh everybody looksperfect.
I'm like, guys, we're notperfect.
Like I've lost money, I've donethis, I've done that.
(25:08):
Like it just we make mistakes.
We live, we the the trick is yougotta learn from it.
Yeah, you can't keep making thesame mistake over and over
again.
Yeah.
And so um, help them not makethose mistakes.
You're just like we you gottalearn.
And and here's you know, here'swhere I failed.
Yeah, you know, and I that thatfear of failure, and I talk
about a lot in the book, thefear of failure can be
(25:30):
paralyzing.
Like you just adversity is a asa is a gift.
Like you've gotta lean intochallenging times.
You have to lean into thosemoments because that's where
you're gonna grow.
You don't ever challengeyourself, you're never gonna
grow.
You're just gonna stay here.
Yeah, and so you gotta, youknow, and in order to challenge
yourself, you will fail.
And you can't worry about thatpart of it.
(25:52):
You have to just keep what did Inot do right?
What what went wrong?
Fix it, and boom, go back at itagain.
SPEAKER_01 (25:58):
This episode is sponsored by Upshot Coffee,
three St.
Louis area locations inCottleville, the break shop in
St.
Charles, and their new Hi-Filocation in Clayton.
I personally use Upshot Coffeeevery day at my espresso machine
at home, and I try to visit oneof the shops at least once a
week.
They source the beansresponsibly from local farms all
across the world, um, and theytake care of their staff and
they take care of the community.
(26:19):
Let's get back to the show.
Yeah, the feel of fear offailure is even more so now
because everything, everybodythinks they know what you're
doing because of the socialworld that we live in.
And it's hard to hide and build,you know, because like, oh, like
Pronker hasn't been active thatmuch.
Like, is he?
Yeah, why didn't he post today?
Yeah, is he doing okay?
But like the fear I've been anentrepreneur for seven years.
So like I started my businesswhen I was 23, and it's like
(26:40):
I've failed so many times, andI've made way less, I've lost
money multiple years in a row.
And and now I have kids thatlike my business is trying to
support my family.
But then you also have thesehuge wins, but then it then it
it reinvests into more building.
We build the studio and then youreinvest and you reinvest and
you reinvest.
But then it's really those reps.
It's like uh any any shot, it'sa shot on goal.
(27:01):
I'm shooting like I'm shootingway more shots than I'm as Wayne
Gretzy says.
SPEAKER_03 (27:05):
100% of the shots you don't take don't go in.
SPEAKER_01 (27:07):
Exactly.
You know, and and Michael Jordanhas good quotes.
Tom Brady has good quotes, likeall these you know, star
athletes that you listen to, andTom Brady's been able to pivot
out of his career and andbusiness, and and he's opening
his card shop down in theballpark village.
Oh, right up.
He's doing the card vault.
It's like because you know thecards are big now.
Yeah, you know, that's somethingthey're back.
They're back, they're back.
Um they were big when I was akid.
Yeah.
So, well, Chris, I I mean, Ithank you for coming on, man.
(27:30):
I'm super excited to get thebook.
Um, you know, would love to geta signed copy if we can if we
can get one and and you know,keep it in the studio.
But um, we're gonna post andpromote the you know the book
launch and try to pop out.
So you'll be popping up aroundthe Barnes and Nobles across
across the metro.
Go to Chris Pronger.com slashevents or just click that events
tab.
Yeah.
Um, and then I want to wrap upwith just one one piece of
(27:50):
advice you'd give to, you know,because I I think of you as an
entrepreneur, obviously now,even though you were, you know,
an athlete, you know, as well.
But like in the entrepreneurialworld, like that fear of
failure, like what is someadvice that you would give to
some of our younger audience?
We have a lot of young peoplethat listen to the show.
And, you know, I know you kindof gave some, you dropped some
gems right before that, but it'suh, you know, there's a lot of
people that want to start theirbusiness.
We live in a world of technologyand AI and all these things that
(28:11):
there's so many possibilities tobuild something now, but people
are comfortable where they'reat.
Is there any advice you'd giveto some of the people in their
20s that are listening rightnow?
SPEAKER_03 (28:19):
The one thing that you will notice throughout the
course of this book is bet onyourself.
Always bet on yourself.
Don't you know have somebodyelse do it or this person do it.
Bet on yourself and then put inthe work constantly.
Um no matter what, you have tobet on yourself and then take
(28:41):
advantage of the opportunitiesthat that creates and make sure
you're prepared.
Yeah, yeah.
SPEAKER_01 (28:46):
You might only get one opportunity, make sure
you're ready for it.
Yeah, and and to follow up onthat, no one is really gonna
come and save you.
No, you know, and that's whatyou said when you bet on
yourself and you get investorsand all this, people think they
need to raise money and do allthis.
It's like, no, at the end of theday, you're the one that
determines what you're gonna do.
And and then you get putyourself in rooms where it's a
lot easier to get things whenyou need it done.
Yeah, you know, and and you kindof you've done that, and I'm
(29:06):
excited to dive into the book.
SPEAKER_03 (29:07):
I'll leave you a little note.
The standards you set determinethe success you get.
SPEAKER_01 (29:12):
Love it.
SPEAKER_03 (29:12):
Boom.
SPEAKER_01 (29:13):
That's a wrap.
Um, guys, go get the book, ChrisPronger.com.
Uh, thank you to the St.
Louis Blues for setting thisinterview up and super excited
to read it.
Um, you know, it it looks likesomething I can read pretty
quickly.
I'm gonna be going on vacation,so I'm excited about that.
And I love books that are thatare to the point and and give
you actual reading.
SPEAKER_03 (29:30):
Very matter of fact.
SPEAKER_01 (29:31):
Yes, it's very matter of fact.
SPEAKER_03 (29:32):
It's in your face right out of the jump.
SPEAKER_01 (29:34):
Yeah, no, that's exciting.
SPEAKER_03 (29:35):
Well, Chris Also, for those that are you know not
into reading, there will be anaudiobook.
SPEAKER_01 (29:40):
That doesn't count as reading.
I know.
SPEAKER_03 (29:42):
I said that aren't in reading, they're not into
reading.
They can get the audiobook.
Yeah, and I did read it.
You did read the audio.
I did read the audio.
It's in your voice.
Okay, cool.
This this voice will be in yourears.
SPEAKER_01 (29:52):
How was that?
Was that tough?
No.
No, because it was your words.
Yeah, yeah, yeah.
I lived it.
SPEAKER_03 (29:56):
You just sat in the studio and I knew when the
inflection needed to change.
SPEAKER_01 (29:59):
Yeah, no, I love audiobooks.
I the one audiobook I did listento was Matt McConaughey's, and
it was cool seeing his voicelike read it in a way of like
how his dad talked or how his,you know, stuff like that.
It's really, it's really, reallycool.
So, Chris, I thank you for yourtime, man.
I know you're gonna be really,really busy during this time,
but um, we're gonna post andpromote and and uh hopefully
drive some people to go buy.
Love it.
Yep, love it.
Appreciate the support.
(30:20):
Sounds good, guys.
See you next week.
St.
Louis, thanks for listening.
Everything we do here is abouttelling the story of this city,
and that doesn't stop with thisshow.
On the Bucketlist PodcastNetwork, we're diving even
deeper into the people, places,and moments that make this city
what it is.
Meet Me in Music with NeilSalsick captures the sound of
the city, past and present,ending each episode with a live
performance.
(30:40):
For my Foodie Lovers, the saucewith Lauren Healy brings you
inside the restaurants thatdefine our culture every
Tuesday.
Gateway to Growth with JamalCornelius highlights the stories
behind the people that make St.
Louis work.
And every Thursday, Bryce breaksdown your weekend with This Week
in St.
Louis.
More stories, more voices.
Explore the full bucketlesspodcast network wherever you
listen.
The cover of you know earned and then hold the
trophy.
And is that your favoritepicture of all time?
Oh yeah.
That's why it's there.
So book number two, it's gonnabe your second favorite.
SPEAKER_02 (00:10):
Yeah, we'll change that.
We'll change out a few things.
SPEAKER_00 (00:16):
If you wanna hear about St.
Louis, tune into the bucket listshow weekly.
Hear what Marissa and Luke stay.
It drops every Wednesday.
Got a dope new guest everysingle week.
Buckle up for the ride.
Who's it gonna be?
Who's on the show today?
They rap St.
Louis.
What to do in the loo on a latenight?
(00:38):
I baby what to do on a datenight.
Yeah.
Bucket list as you covered, theyknow what's going on.
What's going on?
They'll give you 18 differentthings to do on 19.
If you need one more to choose,yeah.
This city, city, city is a placewe call home.
A place we call home.
Yeah.
SPEAKER_01 (00:54):
St.
Louis, welcome back to anotherepisode of the STL bucket list
show.
I am your host, Luke Farrell, instudio today with NHL legend
Chris Pronger.
Thanks for coming to the studio,man.
Thank you.
Thanks for having me.
So there's a reason you're heretoday.
You have a book right in frontof you.
There it is.
Neat.
So, you know, been talking tothe blues, they've been talking
to us.
We're glad to have you on tohelp promote the book.
But first of all, tell me whatthe statement earned means to
(01:18):
you.
SPEAKER_03 (01:18):
Uh you you earn every opportunity.
Uh you go out and earneverything in life when you
think about um, as I said,opportunities.
Uh you you at every stage of mycareer earning a look, earning a
(01:40):
draft position, earning a spoton a roster, earning a spot on
defense, earning you know, XYZ,earning the cabin C, earning
everything is earned when youthink about it.
So uh for me, as we startedtalking about names for this
book, uh that tagline earnedkept coming up over and over as
we started talking about notonly my career, but just life
(02:05):
and what it's all about.
And you know, what is the onething that we always talk about
in taking advantage of everyopportunity?
It's I gotta go earn it.
Yeah, yeah.
SPEAKER_01 (02:14):
And that's something that's important even with the
younger generation, you know,and and when people in St.
Louis hear your name, they Iimmediately think intensity, you
know.
So when when when I used towatch you play, so I'm I'm 30
and I grew up watching you play,and and you know, but besides
the intensity and how you playedon the ice, like what is
something that you wish peoplewould remember you by during
your NHL career?
SPEAKER_03 (02:35):
I think just I left it all out there.
Yeah.
You know, obviously the earlypart of my career was rough in
more ways than one.
But but I think that allowed meto build the grit and resilience
it was gonna take to have thetype of career I had and play
the way that I played and thestyle that I played and have
(02:56):
longevity and and have successuh is from those early days.
And I wouldn't trade those toughmoments, getting booed on home
ice and struggling under theweight of pressure and
expectations and uh things ofthat nature to then only get to
to where I got to, to the top,um, I think was a byproduct of
(03:18):
all of that, uh, helped to shapeand mold my character.
SPEAKER_01 (03:21):
Yeah, and and and kind of leading into St.
Louis is you know, beyondhockey, I mean, what does this
city mean to you?
Because you've you've called thecity one of your homes and and
you've made an impact way beyondthe ice with the city.
SPEAKER_03 (03:32):
Yeah, when I think about it, I've been here 24
years of my life.
So you're 30.
Yeah.
SPEAKER_01 (03:38):
Yeah.
SPEAKER_03 (03:38):
I've been there too.
I've watched you.
Yeah, yeah.
So it uh you know, I certainI've spent way more time here
than I did in my hometown ofDryden.
I was there 15 years, so yeah.
Um, you know, I I think just youknow, as I talk about it with
other people, um, you know, thecommunity, the people, um, you
know, how they treat the hockeyplayers, how they treat the
(03:59):
team, how they treat theathletes, uh, and and then more
importantly, just how they treatone another.
SPEAKER_04 (04:04):
Yeah.
SPEAKER_03 (04:04):
And how you're a part of a community and you want
to uh invest in it and and do,you know, when you think about
the blues alumni, you thinkabout all the things that go on
within the community and thephilanthropic uh nature of it,
um, it's a great place to live.
And it's uh I'm from a smalltown, so I love the fact that I
can get around, yeah, uh nothave a lot of traffic and not
(04:26):
you know be delayed too much.
You can plan things out and itis relatively gonna you know
transpire in that way.
SPEAKER_01 (04:33):
I know I think it's so cool about St.
Louis and that fact like we hadyou know some Cardinals guys on
before and like they end upstaying here.
Some of them might be fromMiami.
You know, we had John Jay onrecently and he's like, I love
St.
Louis, you know, and like allthese different guys from all
these other sports end upcalling you know St.
Louis home.
And I think the way that wesupport our athletes in this
town is different than some ofthese other towns, you know.
Yeah, it it's it's different.
I mean, you're still, you know,even when you when I met you at
(04:56):
the uh whiskey launch, um,people were coming out like you
know, like you were still, youknow, playing around the ice.
I mean, that's something that'sawesome, you know, yeah to have
in St.
SPEAKER_03 (05:04):
Louis.
I think people A love theirsports teams here.
Yeah, they love their playershere, but I think it's the
community, it's the Midwestvibe, it's the the people that
athletes and former athletesgravitate towards.
You know, there's plenty of guyswho've moved on, gone to other
organizations, gone to othercities and come back.
(05:25):
There's a reason they come back.
Um, you know, first andforemost, it's it's the people
and and the community.
And secondly, I think it's thealumni and all the rest of that
stuff if we're talking abouthockey uh and and everything
that kind of revolves aroundthat.
So it's it's kind of twofold.
SPEAKER_01 (05:39):
Yeah, no, that's awesome.
So one of the quotes you say,talent opens doors, standards
keep them open.
So in this book, you know, whatare some of those nuggets that
people can get when they whenthey pick up this book?
And is this this isn't just forathletes?
SPEAKER_03 (05:50):
No, this is not that's not really a sports book.
Yeah, it it's uh a playbook ofsorts, really.
Uh it's life lessons gleanedfrom you know my youth hockey
days, my pro my pro hockeycareer, and then life after, and
and really just how I was ableto level up the lessons I
learned and and those moments ofbetting on myself, taking
(06:13):
accountability for my actions,learning from them, good and
bad, uh, and then you know,continually trying to level up
and get better.
SPEAKER_01 (06:20):
Yeah, yeah.
It talks about family life, youknow, quitting drinking, living
this difference maker's codepacked with insider stories,
motivational insights.
What I'm super interested in isthis 30-day standards challenge.
Can you drop any nuggets on thator do we we got to buy it?
SPEAKER_03 (06:33):
Yeah, well, no, it's in there.
I mean, you know, but it it butthroughout the course of the
book, it's it's about holdingyou accountable.
SPEAKER_04 (06:40):
Yeah.
SPEAKER_03 (06:41):
You know, it's taking ownership.
You know, we hear people all thetime, you know, lip service,
like, oh, I want to do this.
I'm like, yeah, well, why aren'tyou?
SPEAKER_04 (06:48):
Yeah.
SPEAKER_03 (06:48):
You know, so throughout the book, you know,
you're I'm asking questions andI want you to really think about
how how badly you really howmuch do you really want to do
that?
You know, if whatever it is youwant to do, at some point you're
gonna, you're either gonna do itor you're not gonna do it.
What's holding your back?
How dedicated are you?
What are you willing tosacrifice?
How much failure are you willingto endure?
(07:10):
Are you gonna quit?
Well, then you don't really wantit.
Right.
You know, so it it's you'reconstantly getting asked
questions and you're constantlylooking in inward.
Uh, you know, uh I had avictimhood mentality earlier in
my career and I was blamingother people and take ownership.
Like only it's it's you.
Only you can fix this.
Yeah.
And so, you know, throughout thecourse of the book, that is a
(07:33):
common fact, common theme.
SPEAKER_01 (07:34):
And earned, when you when you talk about earned, it's
it all comes back to standards,is put yourself in the best
position to take advantage ofit.
So when you're talking aboutsports, it's like when you get
the opportunity, you better takeadvantage of it because if you
didn't, then your career wouldhave been a lot different.
Absolutely.
There's a lot of guys that thatyou know it's shoulda, woulda,
coulda.
SPEAKER_03 (07:50):
Yeah, yeah.
What are your non-negotiables?
Like what what can you do everysingle day that are gonna give
you the best possible outcome?
SPEAKER_01 (07:58):
Yeah.
And comparing it to thecorporate world, it's like, you
know, when that person retiresand you have the opportunity to
take that role, like, you know,are you ready?
Are you ready to take it?
And you know, and we done thework.
Yes, yes.
And that's where the earnedcomes in.
And that's why I love, you know,the cover of you know, earned
and then holding the trophy.
And is that your favoritepicture of all time?
Oh, yeah.
Yeah.
That's why it's there.
SPEAKER_02 (08:19):
So book number two, it's gonna be your second
favorite.
We'll change, yeah, we'll changeit.
We'll change out a few things.
SPEAKER_01 (08:24):
First Community Credit Union is the official
banking partner of STL Bucketlist.
They've been serving St.
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They also have a partnershipwith the STL Blues.
You see, Louie here if you'rewatching on YouTube.
Uh, we're proud to use FirstCommunity.
I use it for my own family andmy own business.
(08:46):
Um, we're excited for them to bethe official banking partner of
STL Bucket List.
Um, no, that's really cool.
So, what was the process?
Because as an athlete, you know,there's a lot of athletes that
write books, but like tell meabout the actual hard work that
went into like sitting down andwriting this book because it
seems like to me that you're aper, in a way, a perfectionist
of like it was probably reallyhard to get that book to where
(09:06):
it was finished.
Like, when is a book finished?
And that's like, I guess, thechallenge.
Like when I think about evendoing a project, it's like,
because you could keep writingand you could keep creating
pages, but how do you packagesomething up like that?
I'm sure you had a lot of goodteam behind you.
SPEAKER_03 (09:18):
Yeah, one of the things that I didn't, I mean,
it's not overly thick.
So one, you know, I want to talkabout things, but I don't want
to go into minute detail whereyou're just it's mind numbing.
SPEAKER_04 (09:27):
Yeah.
SPEAKER_03 (09:28):
Make your point.
How does it and then how does itrelate to you, the reader?
How does it, and then how dowhat what changes can you affect
because of what you're reading,right?
Uh, or instituting standards inyour life, or whatever it is.
And so, you know, there'sthere's stories in there that'll
you I hope will kind of speak topeople.
Maybe they're dealing withsomething similar, maybe they've
(09:50):
gone through something, right,and they and it resonates with
them.
Um, but you know, I hit I get ona point or I get on a lesson,
and then I'm like, how does itboom?
I throw it, I throw it rightback at the reader.
Right.
This is you.
This is yes, it's my story, buthow does it relate to you?
Right.
And I want I, you know, one ofthe things I wanted to do with
(10:10):
the book, and I had kicked tireson writing different types of
books over the last 10 or 12years, and for different
reasons, it just wasn't a goodfit.
I didn't like the the way thebook was coming out, and you
know, I just didn't want to dothat type of book, like a
memoir, like an autobiography orwhatever.
I mean, all these stories thatare in here, you really can't
Google them, you can't find themonline.
(10:31):
You know, some of them you kindof see the premise, but you
don't know the backstory.
SPEAKER_04 (10:34):
Yeah.
SPEAKER_03 (10:35):
And never I've never talked about them.
So they're these are all thingsthat have happened that people
don't really know about.
And so utilizing those to kindof tell a story and and then
hopefully people are able to dosome of the challenges and and
really kind of look inward to tofind uh how they can utilize
them to then for themselves andbe difference makers.
SPEAKER_01 (10:56):
And is that vulnerable to like write some of
those things on and and sharethose with the world too?
SPEAKER_03 (11:00):
Well, I don't think it'd be a real book if I didn't.
Right.
You know, people would be like,oh, that's lip service.
And if I'm not sharing thosemoments, those vulnerable
moments, and peeling back theonion layer a little bit, people
are just gonna kind of glossover it.
And it and it's not gonna be areal book, it's just gonna be,
you know, this guy's full ofshit.
Yeah.
Really?
I mean, but when I put substanceto it and I show people this is
(11:21):
and how it moved in your lifeand how it happened, and good
and bad, you know, there's somegood ones and some bad ones.
Yeah.
SPEAKER_01 (11:27):
So we don't bat a thousand percent.
Exactly.
Um, are you still process driveneven in your life post-hockey?
Like as far as like your youryour routine and and because
you're still involved in a lotof different things.
I mean, you're you're I knowyou're retired from the league,
but it's like you still got yourhand in a lot of different
projects and stuff like that.
So it involves balance andprocess and and those standards
within the city.
SPEAKER_03 (11:47):
Yeah, like broadcasting.
Like I'm not just showing up andjust yakking.
Yeah, I'm preparing, making sureI prepare for both teams, you
know.
While we may, if I'm doing theblues game, I may only be
talking mostly about the blues,but I still got to know about
the other team.
Of course.
Still got to know what's goingon, what's going on in the
locker room, what's going on,you know, where are they at in
the standings?
How have they been the last 10?
(12:07):
How have they been the last youknow, this year compared to last
year?
All these different storylinesthat might come up.
Yeah, you have to be preparedfor.
Um, you know, public speaking,like who, who, who's in the
room?
Like who am I talking to?
And and you know, on and on andon.
So it's just, you know, the thelittle details, the standards,
as as you said, like justdigging in, making sure you're
(12:28):
prepared.
Again, opportunity.
Am I am I prepared for thatopportunity should it arise?
SPEAKER_04 (12:33):
Right.
SPEAKER_03 (12:33):
What's the next step look like?
Where do I want to take this toget to that next level?
There's always another level.
SPEAKER_01 (12:39):
Exactly.
SPEAKER_03 (12:39):
How do you get there?
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We're proud to present SSMHealth as the official
healthcare partner of the STLbucket list show.
If you've dreamed of a careerwhere you're truly making a
(13:02):
difference every day, SSM Healthcan help you take that to the
next step.
Learn more at their website inthe link in the show notes.
So, what was that?
I mean, you played 18 years inthe league.
So, what was that transition?
Because a lot of athletesstruggle with identity issues
after that.
So tell me about that transitionpost.
SPEAKER_03 (13:19):
Yeah, uh, you know, finding purpose is hard.
You know, when you're like, thisis who I am, this is, you know,
and I've fought that for a longtime.
I tried to, you know, you try tochange the narrative, you try to
like dig into it a bit, and it'shard.
And then when you're done, Ithink for me, the first couple
years, I was more focused ongetting healthy and you know,
fixing my eye and getting mypost-concussion uh symptoms and
(13:42):
whatnot.
And so I wasn't really focusedon what's next.
I was focused on now fixing,fixing and getting healthy.
And then once I got healthy, itwas like, all right, what do I
want to do?
And and I had kind of plannedfor retirement, just I'm gonna
be done, you know, from afinancial perspective.
But then what do I want to do?
And I always thought I wantedto, you know, be a jammer
(14:04):
president of a team one day.
So I always started down thatpath and I worked at the league
to learn the business side ofthe game and the business side
of the league.
And then I worked for a team,and then I was like, I'm not
sure this is the right fit.
SPEAKER_04 (14:15):
Right.
SPEAKER_03 (14:15):
And so when you think you're gonna do something
and then you don't, or you do itand you're like, eh, I'm not
sure.
Well then okay, now what?
Yeah, you know, and then you,you know, I was helping my wife
build out her travel company,and I'm going down this path and
this path.
Then I, you know, started toenjoy the entrepreneurial stuff
side of things and and buildingbusinesses and you know, doing
that.
And and uh, you know, then youknow, quit drinking two and a
(14:40):
half years ago.
I was like, all right.
Then I then I really had to peelback the onion layer of like
what what do I what is reallyspeaking to me?
What do I want to do?
And just you know, it's funnytiming how things happen.
I just a friend of mine's aperformance coach and public
speaker, and um he's like, Man,you'd be really good at this.
And and I had been asked to gospeak at different events and
(15:02):
talk and do whatever, and I'dyou know, you go and yeah, tell
some stories about hockey andthe locker room or whatever, and
it's funny, it's you know,whatever, but there's no real
impact, there's no tangibletakeaway that somebody can
implement in their lives.
So you know, he's like, Man,you'd be really good at this,
and you know, XYZ.
And I'd go, Man, look at thisguy's great.
Yeah, and he's like, Yeah, butthat guy talks about what you
(15:23):
did, you did it.
Right.
So then I'm like, Oh, actually,you make a valid point.
unknown (15:28):
Yeah.
SPEAKER_03 (15:28):
So then I was like, oh, okay, interesting.
And I'm like, okay.
And that's kind of where thisstarted was as I started
thinking, okay, yeah, this Iwant to challenge myself, you
know.
Never really done publicspeaking and stuff, but I'm
like, okay, how is this gonnawork?
And then I dove all, you know,and then I just dove into it.
I'm like, okay, I'm gonna dothis.
(15:49):
I gotta, again, take advantageof the opportunity.
I've gotta dive in and justlearn.
Um, and and started buildingspeeches and started figuring
out what storylines and whatstories are gonna resonate with
different people in differentrooms, in different rooms,
leaders, financial advisors,exactly, sales teams, leadership
teams, you know, all the rest ofit.
How does that work?
Clients, yeah, and and how doesthat look and how does that
(16:13):
work?
And what's gonna have the mostimpact on those people and
resonate with them.
So then as I'm kind of buildingthese on, I'm like, huh, there's
a good story, and here's a goodstory, and oh, here's what this
teaches, and here's what here'sthis life lesson.
I'm like, holy, okay, and nownow all of a sudden you got
eight or ten of these, andyou're like, there's the
framework of the book.
SPEAKER_04 (16:31):
Yeah.
SPEAKER_03 (16:31):
So then as I'm doing them, you then you see what
what's working where people arelike, oh.
Because you see it in real time.
Yeah, you're seeing it in realtime.
And they're coming up andtalking to you.
And then you're getting feedbackand you're like, and then
they're talking.
Oh, really?
This really spoke to me.
I really like this part.
Yeah.
You know, you're not.
Yeah, noted.
You know, and now you're takingthat information, you're like,
okay, let's add that in.
(16:51):
And and now all of a sudden I'vegot a framework for a book that
is gonna make, you know, I'mlike, okay, I'm only doing this
if I can make an impact andpeople can learn from all of
this stuff.
SPEAKER_01 (17:02):
It's not just another book on the shelf.
SPEAKER_03 (17:03):
It's like, hey, well, not only that, but then in
my speeches, I'm like, I wantpeople to, I don't want to
motivate people.
Right.
Motivation comes and goes.
SPEAKER_04 (17:11):
Yeah.
SPEAKER_03 (17:11):
I want people, I want to make an impact where
they take the information andthey can implement it in their
lives.
Whatever, if it's one person, ifit's 10 people, 100 people,
whatever it is, take take thatinformation, implement in their
lives and make significantchange for the better.
Yeah.
And so once I started to seethat and and was able to kind of
present it in a way that theywere able to do that.
(17:32):
I'm like, okay, now I gotsomething.
Now let's kind of put it in theframework of a book.
Boom.
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SPEAKER_01 (18:17):
Yeah, no, I follow you on social media and I love
the the the not the necessarilymotivational content, but like
tactical to content that yousay.
And like you are an entrepreneuras well.
So it's a lot different thanjust retiring and you know,
living off your that, you know,you're building businesses
post-career as well.
And so is the speeches and likethe mo the um you know public
side of it is like getting outthere in the community, like
(18:39):
getting on stages?
Is that something that you wantto continue to do and build
upon?
And and is that is thatfulfilling for you in the fact
that you know you're talking tospecific people?
Is it a younger generationthing?
It's like what gets you the mostexcited to get on stages, like
you know?
SPEAKER_03 (18:52):
That's people that are like this, yeah.
That are listening, that areintent, want to learn, they want
to get better.
They're like just and then whenyou talk to them after, like,
oh, they you know, and they youyou see what resonated with
them, you see what really kindof gets their yeah uh fire
burning, and you can see them,the wheels are turning, and
you're like, okay, this is goodstuff.
SPEAKER_01 (19:12):
Oh, that's awesome.
So you're launching the book,and you know, we're we're in
April 2026.
What's this book launch tourgonna look like?
I mean, are you gonna be aroundSt.
Louis?
Are you planning to trip alittle bit?
SPEAKER_03 (19:22):
Uh yeah, on April 14th, book launch day, it
officially releases uh BarnesNoble, Amazon, all the rest, all
the bookstores.
Um I'm doing an event down atthe blues game pre uh pre-game.
We're doing an event with theblues.
So if you want to get tickets,go to st.leouisblues.com and
look for the event or go toChris Pronger.com slash events.
(19:45):
It's on there too.
As well as I'm doing a couplebook signings at Barnes and
Noble.
And I've got an event on the15th where I'm gonna do uh a
fireside chat and a big event,sign books, and you know, kind
of you get QA and all kinds offun stuff.
Uh that's on April 15th.
That's also on Chrispronger.comslash events.
(20:06):
Uh, and then um, yeah.
SPEAKER_01 (20:08):
More to come.
SPEAKER_03 (20:09):
Yeah, more to come.
And then I'll be adding more asuh as they come online and um
you know various other places,but uh starting here in St.
Louis.
SPEAKER_01 (20:17):
Yeah, that's awesome.
I'm glad that you're doing it inSt.
Louis and honored to have you inthe studio.
But I want to double down on St.
Louis a little bit because ourshow is called the STL bucket
list.
So, what the bucket list meansto us, you mentioned your wife
has a travel company.
You guys have traveled to allthese bucket list spots all over
the world, but when we think ofhometown bucket lists, some
spots that you love in St.
Louis.
So, you know, maybe after youthe book launch, like, you know,
(20:37):
is there a spot that you like tocelebrate at?
Is there a dinner spot?
Is there is there places in St.
Louis that you and when guystravel in to come see you, like
when your buddies come in to seeyou, like what are some of those
spots that you guys are hittingup?
SPEAKER_03 (20:48):
Uh I mean, a lot of this, a lot of the same places
that you know we're creatures ofhabits.
Yes, yeah.
So, you know, antiguns, pawmanos, truffles, you know, we
kind of yeah, you know, um treesreal nice Louis and the Mun.
Yeah.
Um, you know, there's you know,we've got like five or six
different spots that we kind ofhit up all the time.
SPEAKER_04 (21:07):
Yeah.
SPEAKER_03 (21:08):
Um, you know, we eat home, we eat at home a lot, but
yeah, um, when we do go out,those are kind of the the hot
spots, you know, the the localspots and and uh um you're just
trying to support those localbusinesses and in the in the
community.
SPEAKER_01 (21:23):
The STL Bucket list show is proudly sponsored by
Suede Dispensary with 11Missouri area locations.
Suede does so much for the St.
Louis community.
We've been working with thisteam for a couple of years back
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(21:45):
Enjoy the rest of the podcast.
Yeah, I had an amazing time atTruffles.
They they had me over when theylaunched the butcher shop over
there, and then I went and haddinner.
Louis with Matt over there.
Matt does an amazing job atLouis, and and Paul Mano's is
first of all hard to get into.
But you know, you probably got alittle poll that you probably
got a little different pool.
You could probably text them andget in there.
You know, so it's uh you know,Paul Mano's and and uh you know
(22:08):
Annie Guns is is another staplebecause when you go to those
places and you talk to thefamily, their son Liam, who runs
it now, and I was talking toLiam and now he's my age and
taking on that family tradition.
And it's like it means a greatjob.
Yeah, no, the the market thereis incredible too.
I mean, we have so many placesin St.
Louis, but yeah, it comes toyour point.
It's like, you know, yourcreatures of habits, it's like
when you go out, you know, I gotlittle kids at home, and it's
(22:28):
like I only get a couple nightsa month to go out.
It's like I like to make surethat I'm making making it work.
Yeah, you want to make sure itcounts.
SPEAKER_03 (22:35):
It counts, you know, because I'm also paying for the
You don't want a bad experience,you want to know what you're
gonna get, and that's yeah, andthat's another reason why we
stick, you know, to what weknow.
Exactly.
We know the experience we'regonna get, we know the type of
food we're gonna get.
Yeah, you know, on and on andon.
SPEAKER_01 (22:47):
So it's hard to add a new one into the mix.
Um, so if you could compare thebook launch to a moment in your
career, is there anything thatsticks out?
Like, was there a moment in yourcareer that was like a I mean,
obviously, you know, in Anaheim,but like, was there a moment in
your career where it was like anaha moment that compares to like
this launch of this book?
Is there anything that's like,you know, it's I know that's a
tough question because it'slike, you know, it's completely
(23:10):
different because you'rewriting, you're not smashing
into people on the ice and stufflike that.
But it's like there, there'smoments where you're like, man,
I'm really doing something.
And it's like, you know, I Ididn't know if there was any
like career moments that compareto like launching this book or
if it's completely different.
SPEAKER_03 (23:23):
No, I would say my first year here going into my
second year, where you're youknow, you're drinking through a
fire hose, just understandinghow to promote a book, how to
write a book, how to do allthese things, and you're just
taking in all this informationand detail, yeah, and then
you're trying to execute on it.
And I, you know, as you learnand understand it better, things
start to slow down.
(23:43):
It starts to be a little biteasier.
And it's like rolling from myfirst year here into my second
year, where I'm starting tofigure it out.
I was prepared better, and I wastaking um the information, you
know, when when you grasp asubject or you grasp a sport as
you're playing it, it justthings happen slower because you
(24:04):
want you you you know exactlywhat's gonna happen.
You've seen it, you'veexperienced it.
And so, you know, that's kind ofwith this.
Like now I've been doing itenough that I kind of know how
it's gonna go.
It's still I haven't masteredit.
Yeah, but um it's been uh it'sbeen a lot of fun.
SPEAKER_01 (24:22):
Yeah, you obviously know how to promote yourself,
and you know, you're still youknow that's working hard.
Yeah, yeah.
No, I mean you're out here todaypromoting yourself, you're
working on it, and and uh, youknow, one of the things that I
really when I started followingyou on socials a few years ago
was really cool that I thoughtyou did was the financial advice
that you really helped becausethere's a lot of you know,
there's a lot of money to bemade in sport, but then there's
also a lot of money to lose insport.
(24:42):
And you've been you kind of, youknow, in a way shifted your
career into doing that.
Do you still mentor otherathletes with that stuff?
SPEAKER_03 (24:48):
Or yeah, you you know what I try to just you
know, again, through through myexperiences, good and bad,
again, you know, if you don'tbet a thousand.
Right.
Um you know, try to be real.
I just try to, you know,everybody looks at the social
media and uh everybody looksperfect.
I'm like, guys, we're notperfect.
Like I've lost money, I've donethis, I've done that.
(25:08):
Like it just we make mistakes.
We live, we the the trick is yougotta learn from it.
Yeah, you can't keep making thesame mistake over and over
again.
Yeah.
And so um, help them not makethose mistakes.
You're just like we you gottalearn.
And and here's you know, here'swhere I failed.
Yeah, you know, and I that thatfear of failure, and I talk
about a lot in the book, thefear of failure can be
(25:30):
paralyzing.
Like you just adversity is a asa is a gift.
Like you've gotta lean intochallenging times.
You have to lean into thosemoments because that's where
you're gonna grow.
You don't ever challengeyourself, you're never gonna
grow.
You're just gonna stay here.
Yeah, and so you gotta, youknow, and in order to challenge
yourself, you will fail.
And you can't worry about thatpart of it.
(25:52):
You have to just keep what did Inot do right?
What what went wrong?
Fix it, and boom, go back at itagain.
SPEAKER_01 (25:58):
This episode is sponsored by Upshot Coffee,
three St.
Louis area locations inCottleville, the break shop in
St.
Charles, and their new Hi-Filocation in Clayton.
I personally use Upshot Coffeeevery day at my espresso machine
at home, and I try to visit oneof the shops at least once a
week.
They source the beansresponsibly from local farms all
across the world, um, and theytake care of their staff and
they take care of the community.
(26:19):
Let's get back to the show.
Yeah, the feel of fear offailure is even more so now
because everything, everybodythinks they know what you're
doing because of the socialworld that we live in.
And it's hard to hide and build,you know, because like, oh, like
Pronker hasn't been active thatmuch.
Like, is he?
Yeah, why didn't he post today?
Yeah, is he doing okay?
But like the fear I've been anentrepreneur for seven years.
So like I started my businesswhen I was 23, and it's like
(26:40):
I've failed so many times, andI've made way less, I've lost
money multiple years in a row.
And and now I have kids thatlike my business is trying to
support my family.
But then you also have thesehuge wins, but then it then it
it reinvests into more building.
We build the studio and then youreinvest and you reinvest and
you reinvest.
But then it's really those reps.
It's like uh any any shot, it'sa shot on goal.
(27:01):
I'm shooting like I'm shootingway more shots than I'm as Wayne
Gretzy says.
SPEAKER_03 (27:05):
100% of the shots you don't take don't go in.
SPEAKER_01 (27:07):
Exactly.
You know, and and Michael Jordanhas good quotes.
Tom Brady has good quotes, likeall these you know, star
athletes that you listen to, andTom Brady's been able to pivot
out of his career and andbusiness, and and he's opening
his card shop down in theballpark village.
Oh, right up.
He's doing the card vault.
It's like because you know thecards are big now.
Yeah, you know, that's somethingthey're back.
They're back, they're back.
Um they were big when I was akid.
Yeah.
So, well, Chris, I I mean, Ithank you for coming on, man.
(27:30):
I'm super excited to get thebook.
Um, you know, would love to geta signed copy if we can if we
can get one and and you know,keep it in the studio.
But um, we're gonna post andpromote the you know the book
launch and try to pop out.
So you'll be popping up aroundthe Barnes and Nobles across
across the metro.
Go to Chris Pronger.com slashevents or just click that events
tab.
Yeah.
Um, and then I want to wrap upwith just one one piece of
(27:50):
advice you'd give to, you know,because I I think of you as an
entrepreneur, obviously now,even though you were, you know,
an athlete, you know, as well.
But like in the entrepreneurialworld, like that fear of
failure, like what is someadvice that you would give to
some of our younger audience?
We have a lot of young peoplethat listen to the show.
And, you know, I know you kindof gave some, you dropped some
gems right before that, but it'suh, you know, there's a lot of
people that want to start theirbusiness.
We live in a world of technologyand AI and all these things that
(28:11):
there's so many possibilities tobuild something now, but people
are comfortable where they'reat.
Is there any advice you'd giveto some of the people in their
20s that are listening rightnow?
SPEAKER_03 (28:19):
The one thing that you will notice throughout the
course of this book is bet onyourself.
Always bet on yourself.
Don't you know have somebodyelse do it or this person do it.
Bet on yourself and then put inthe work constantly.
Um no matter what, you have tobet on yourself and then take
(28:41):
advantage of the opportunitiesthat that creates and make sure
you're prepared.
Yeah, yeah.
SPEAKER_01 (28:46):
You might only get one opportunity, make sure
you're ready for it.
Yeah, and and to follow up onthat, no one is really gonna
come and save you.
No, you know, and that's whatyou said when you bet on
yourself and you get investorsand all this, people think they
need to raise money and do allthis.
It's like, no, at the end of theday, you're the one that
determines what you're gonna do.
And and then you get putyourself in rooms where it's a
lot easier to get things whenyou need it done.
Yeah, you know, and and you kindof you've done that, and I'm
(29:06):
excited to dive into the book.
SPEAKER_03 (29:07):
I'll leave you a little note.
The standards you set determinethe success you get.
SPEAKER_01 (29:12):
Love it.
SPEAKER_03 (29:12):
Boom.
SPEAKER_01 (29:13):
That's a wrap.
Um, guys, go get the book, ChrisPronger.com.
Uh, thank you to the St.
Louis Blues for setting thisinterview up and super excited
to read it.
Um, you know, it it looks likesomething I can read pretty
quickly.
I'm gonna be going on vacation,so I'm excited about that.
And I love books that are thatare to the point and and give
you actual reading.
SPEAKER_03 (29:30):
Very matter of fact.
SPEAKER_01 (29:31):
Yes, it's very matter of fact.
SPEAKER_03 (29:32):
It's in your face right out of the jump.
SPEAKER_01 (29:34):
Yeah, no, that's exciting.
SPEAKER_03 (29:35):
Well, Chris Also, for those that are you know not
into reading, there will be anaudiobook.
SPEAKER_01 (29:40):
That doesn't count as reading.
I know.
SPEAKER_03 (29:42):
I said that aren't in reading, they're not into
reading.
They can get the audiobook.
Yeah, and I did read it.
You did read the audio.
I did read the audio.
It's in your voice.
Okay, cool.
This this voice will be in yourears.
SPEAKER_01 (29:52):
How was that?
Was that tough?
No.
No, because it was your words.
Yeah, yeah, yeah.
I lived it.
SPEAKER_03 (29:56):
You just sat in the studio and I knew when the
inflection needed to change.
SPEAKER_01 (29:59):
Yeah, no, I love audiobooks.
I the one audiobook I did listento was Matt McConaughey's, and
it was cool seeing his voicelike read it in a way of like
how his dad talked or how his,you know, stuff like that.
It's really, it's really, reallycool.
So, Chris, I thank you for yourtime, man.
I know you're gonna be really,really busy during this time,
but um, we're gonna post andpromote and and uh hopefully
drive some people to go buy.
Love it.
Yep, love it.
Appreciate the support.
(30:20):
Sounds good, guys.
See you next week.
St.
Louis, thanks for listening.
Everything we do here is abouttelling the story of this city,
and that doesn't stop with thisshow.
On the Bucketlist PodcastNetwork, we're diving even
deeper into the people, places,and moments that make this city
what it is.
Meet Me in Music with NeilSalsick captures the sound of
the city, past and present,ending each episode with a live
performance.
(30:40):
For my Foodie Lovers, the saucewith Lauren Healy brings you
inside the restaurants thatdefine our culture every
Tuesday.
Gateway to Growth with JamalCornelius highlights the stories
behind the people that make St.
Louis work.
And every Thursday, Bryce breaksdown your weekend with This Week
in St.
Louis.
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Explore the full bucketlesspodcast network wherever you
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