May 13, 2026 • 34 mins
On this episode of the STL Bucket List Show, we sit down with Sean Hamlin, co-founder of VHS Group and Race Haus, to break down how a home services and technology company unexpectedly evolved into one of the most exciting new motorsports experiences in St. Louis.
Sean shares how VHS Group began with smart home installations, home theaters, and custom tech builds before expanding into golf simulators—and eventually stumbling into the idea that would become Race Haus after a client requested a custom racing simulator setup. That single project quickly snowballed into a fully immersive racing lounge in Webster Groves, where guests can compete on professional-grade simulators, experience real racing dynamics, and build a growing community around motorsports.
He walks through the early days of experimentation, the rapid viral growth on social media, and how Saint Louis embraced the concept far faster than expected. From weekends packed with high-end cars outside the building to competitive leagues forming inside, Race Haus has quickly become a destination for both casual fans and serious racing enthusiasts.
The conversation also dives into what it’s like building multiple businesses at once—balancing leadership, family life, a full-time career, and entrepreneurship—plus the importance of building the right team, embracing technology, and learning when to step back and let systems scale.
From smart homes to simulators, from local experiments to national ambitions, this episode is about turning passion, technology, and community into a completely new kind of entertainment business.
They discuss:
- Building VHS Group and smart home technology services
- The origins of Race Haus and the first simulator build
- Golf simulators and early tech innovation
- Creating an immersive racing experience in Webster Groves
- Viral growth and St. Louis car community support
- Scaling multiple businesses simultaneously
- Leadership, burnout, and entrepreneurial discipline
- The role of AI, automation, and technology in growth
- Building leagues and competitive racing experiences
- Expansion plans and the future of Race Haus
- Creating a new entertainment category in St. Louis
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📍 Recorded at Bucket List Podcast Studio, St. Louis, MO
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_04 (00:00):
The brand that we're building is for everyone.
It's for St.
Louis.
It's a safe place to come andtalk about cars.
We want it to be affordable.
We'll always run promos.
Uh we're gonna try to get as bigas we can, uh as quick as we
can, uh intelligently.
SPEAKER_01 (00:18):
If you wanna hear about St.
Louis, tune into the Bucket listshow weekly.
Hear what Marissa and Luke say.
It drops every Wednesday, got adope new guest every single
week.
Buckle up for the ride.
Who's it gonna be?
Who's on the show today?
They rap St.
Louis.
What's a two in the loo on alate night?
(00:40):
I maybe what to do on a datenight.
Yeah.
Bucket list as you cover, thenall what's going on.
What's going on?
They'll give you eight.
18 different things to do on 19if you need one more to choose.
Yeah.
The city, city, city is theplace we call home.
A place we call home.
Yeah.
SPEAKER_02 (00:56):
St.
Louis.
Welcome back to another episodeof the STL Bucket List Show,
highlighting the people, places,and events that make St.
Louis special.
Uh we'll have one of thosepeople here in the studio today.
I met Sean recently at the racehouse.
You invited us out.
We got to bring the crew out.
We had, you know, four or fivepeople from the team to
experience the race house.
And um, you guys are also asmall business owner here in
(01:16):
Maplewood as well with the VHSgroup.
So, Sean, I want to welcome youto the STL Bucket of the Show,
man.
Thanks for coming in.
SPEAKER_04 (01:22):
Thanks, thanks.
So happy to be here, man.
It's uh it's an honor for sure.
SPEAKER_02 (01:25):
Yeah, no, absolutely.
And uh, you know, I know we'remissing Doug, but I know he's
tuning in right now.
SPEAKER_04 (01:29):
So Yeah, yeah.
Our uh I like to say my betterhalf, Doug Lumpkin, uh, my
business partner in both theracehouse and the VHS group.
Uh unfortunately couldn't behere.
Uh just too many projects, greatproblem to have.
But uh he says hello, St.
Louis.
SPEAKER_02 (01:41):
Yeah, absolutely, man.
So, Sean, tell me kind of aboutyour story to St.
Louis.
I mean, tell tell us kind ofwhere you're from, you know,
growing up and I, you know, whenwhen you kind of started to
become a business owner in St.
Louis, too.
SPEAKER_04 (01:50):
Yeah.
Um, so born and raised in St.
Louis, uh, I was a South St.
Louis kid uh over by CrondoletPark, uh, causing trouble.
Uh sorry to anybody that livedover there in the uh early 90s,
uh, but uh had a blast growingup, lived in the central west
end as well.
Um, went to the uh CathedralBasilica uh for grade school,
uh, went through all the privateschool systems here in St.
(02:10):
Louis and then uh ended up outin uh Pacific, Missouri, where I
met Doug Lumpkin.
Um, and uh we became friendswhen we were uh in high school
uh and uh tried out for thefootball team together.
Um and uh ever since then we'vebeen best friends and uh we
always joke that uh we've alwaysknown that something like this
(02:31):
was gonna happen, uh, that wewere gonna own businesses
together.
Um my first business was sellinglemonade on the side of uh
Minnesota Avenue in uh over byHighway 55.
Highly don't recommend thatanymore.
Um, but uh I've always had theitch to be an entrepreneur.
Um I do actually still have aday job uh as well, uh, and love
(02:51):
and adore it.
Huge shout out to WorldwideTechnology.
Um Doug manages our empire on adaily basis.
I get to catch up uh in theevenings and on the weekends and
uh more um uh the special stuff.
But uh just love what I do.
I I love interacting with thecommunity.
Uh St.
Louis is very special to me.
It's the biggest small city, Ithink, in the United States.
(03:14):
And um it's uh it's somethingthat I say with pride that we
were born here in St.
Louis and we plan on taking bothof these uh companies outside of
St.
Louis at some point in time.
So Raishouse seems to be going alittle bit faster, unintended.
Uh, but uh yeah, we're having ablast.
SPEAKER_02 (03:30):
First Community Credit Union is the official
banking partner of STLBucketless.
They've been serving St.
Louis families for 90 plus yearswith 40 plus local branches and
over 400,000 members frompersonal credit loans to
mortgages to kids and teenaccounts.
They also have a partnershipwith the STL Blues.
You see Louie here if you'rewatching on YouTube.
Uh, we're proud to use FirstCommunity.
I use it for my own family andmy own business.
(03:52):
Um, we're excited for them to bethe official banking partner of
STL Bucket List.
Yeah, so tell me about the VHSgroup.
So obviously, you know, tech andstuff like that, but you guys
are doing a bunch of differentthings now.
So the VHS group really is St.
Louis's source for virtual homeservices.
Yeah, and that's where you getthe VHS.
And Julia in the studio, I don'teven do you know what a VHS is?
Yeah.
(04:13):
Oh man, so a lot of the youngerpeople don't know what VHS are,
but it's kind of a cool play tolike, you know, what I used to
watch movies.
I remember watching the Sandloton VHS and opening it up and
reading it and then putting itin the ancient times.
SPEAKER_04 (04:26):
Yeah, uh, there were uh, as my kids say, uh pre pre
2000s.
Um uh yeah, the VCRs uh are area dead technology, it's not
coming back unless you stillhave one.
And um, we knew that uh as westarted to stand the business
up, uh the acronym kind of spokespoke to Doug and I, and we were
like, oh, that'd be fun to tieinto our age group because we're
(04:49):
um in our 40s, well, you know,30s to 40s, uh, age group uh
seems to be moving into thathome ownership uh category.
So we knew that it wouldresonate well and it has the
logo we get joked with a lot.
Like, I I bought you guys justbecause of the logo.
Uh and that's been a lot of fun.
Um, but uh the VHS group, uh,yeah, just what you said, we're
(05:10):
we're definitely not meant to beuh like a geek squad.
Uh we're we don't want yourcomputers and laptops.
And if you got a problem with anapp on your phone, that's not
us.
Please call your local relativeor uh keep going through your
local channels.
But if you want uh cool stuffdone to your house, you want
your TVs to drop out of yourceiling, or you want better
Wi-Fi, you want a home theater,really cool thing that took off
(05:34):
for us was uh golf simulators,uh sports simulators.
Um, and that uh that was huge.
We're doing golf simulators allover uh the United States right
now.
Um, and and that's been veryexciting.
Uh so to see that growth, whichactually uh see that growth was
awesome, but to see that thenlead to the golden conversation,
(05:55):
we finally were asked, yeah,could you build us a racing
simulator?
Um, and that's uh really what uhtook off.
And that was a few years ago,and that led to the race house.
SPEAKER_02 (06:04):
Yeah.
So the race house, because Iremember seeing you guys down at
Cars and Caffeine, and uh, youknow, you you brought it out
there.
So that tell me about that.
So you you created this, youknow, and people who are
listening to the podcastprobably saw the video.
The videos reached over 100,000people on Instagram.
Almost 200,000.
Oh, it's at 200,000 now.
Wow.
Um, so the video is you're youwere they have a location in
(06:25):
Webster, you know, me and fourguys from the team, we went in
there.
We each had a car, we all loggedinto the same portal, we were
racing each other, you know,full manual cars.
A couple of them were yeah, andthen you have the full
experience um in the one roomwhere you actually feel like
you're shaking and you'resliding and and stuff like that.
But what made you guys build thefirst one?
Was that a client project or wasthat just a fun, like you guys
(06:48):
were like, oh, let's just likeput one because you knew how to
do it.
You had the technology, but likewhat made you build the first
one?
SPEAKER_04 (06:53):
Um, it was uh we we built the first one for uh
commercial or uh for aresidential client uh of the VHS
group.
He had asked us to do it, and itwas actually a racing and flight
simulator, really cool.
Um, but uh it it really led tous meeting the first form team.
Um, we were challenged with hey,can you guys bring a racing
(07:15):
simulator to uh one of ourevents?
Um, with that, it led to apartnership with Podium One and
all of these racing simulatormanufacturers and really crazy
companies, awesome.
Uh but uh at that point we knewwe were onto something, and
that's when Doug and I wentback.
We built our mobile uh eventsimulator.
(07:35):
Uh it's a slimmed down versionof what you're talking about uh
over in our Webster Groveslocation.
Um, those are fully immersive,triple screens, top-of-the-line
gear.
Um, very cool.
Whether you're a beginner or youare there to test, you know, the
top of the line, you want totrack your car and get better
and actually perform, or we'vehad Formula 4 racers in there.
(07:59):
We've had some uh uh prettysignificant names in the racing
community come through, YouTubepersonalities, it's been a lot
of fun.
So uh you nailed it though, uh awhole room of simulators, all
different types, driftingsimulators, and you can do
manual shifting on one of them,and uh it's got the clutch and
everything, or the full motion.
(08:19):
You know, it's just a crazyexperience.
We're really happy uh to bringit to St.
Louis and give them a place.
If you love cars, uh you wantsomewhere to come and hang out
and uh be around like-mindedpeople, safe environment,
compete, uh, or you're justlooking for the next fun thing
to do with your friends andfamily, or when your you know,
relatives come in from Marylandor wherever they're from and
(08:42):
they're looking for something todo.
You got somewhere to go now.
SPEAKER_02 (08:44):
For over 150 years, SSM Health has been providing
hope, healing, and opportunitiesto the St.
Louis community.
With over 40,000 employeesacross four states, they're not
only delivering exceptionalcare, they're one of the
region's largest employers,shaping the future of
healthcare.
We're proud to present SSMHealth as the official
healthcare partner of the STLbucket list show.
If you've dreamed of a careerwhere you're truly making a
(09:06):
difference every day, SSM Healthcan help you take that to the
next step.
Learn more at their website inthe link in the show notes.
Yeah, no, and and we hit we feltthat energy.
I I was driving the the manualcar um on the PCH, driving a
Ferrari, like you had the fullmanual six speed transmission.
I mean, it was That's myfavorite.
It was it was fun because if weweren't racing, we were just we
were in free mode or whateverit's called over play.
(09:27):
And then uh, you know, ofcourse, we did the you know,
some of the races on the on thetracks, and then um, but I guess
my question is is with the racehouse, did you ever think that
it would be this big so quick?
I mean, you guys are picking upall the steam on social media.
I see every weekend there's carsparked out.
I mean, I'm sure Webster's likegot what's going on here.
You guys have the most expensivecars all in all of St.
(09:47):
Louis just parked out front ofyour guys' shop every single
day.
And it's like, did you expectthat kind of buzz when you guys
opened?
SPEAKER_04 (09:53):
Or um you hope for it, I think.
Uh you you do financialprojections and um you you start
to build your team.
And um probably once or twice aweek, Doug, myself, and Ben, uh
Ben Schneider of Cars and CoffeeSt.
Louis, huge shout out to him.
Just he he is just incredible inSt.
(10:13):
Louis and for the car communityand for our team uh as our
leader.
But um no, no, we we didn'tthink it would take off the way
that it has.
Do we wish it would be bigger?
Of course.
Um, we'd be crazy, uh, Lucas toto say differently.
But uh the way that St.
Louis has embraced us, um, thestrangest thing is I don't
actually like doing thesethings.
(10:34):
I I told you this when we bookedthis.
Yeah um I'm definitely a morebehind-the-scenes just business
paperwork strategy person.
Um it's getting hard to likewalk through places and people
not be like, oh, race house,because I wear my race house
stuff.
And um, it's it's fun.
Uh and it's very exciting forall of us.
Uh and the team's embracing it,our families are embracing it.
(10:56):
Uh, and we're so humble andthankful to St.
Louis for um embracing us.
The car community is very strongin St.
Louis.
Um, there are of course there'sa few troublemakers and we all
know that, but um justunbelievable pride in St.
Louis, pride in in what we do inthe um give back and uh uh
(11:18):
partnerships that we havebetween all of the team uh
teams, racing teams, localracetracks.
It's just unbelievable.
So to be a part of that at allis humbling.
Um, but no, we didn't think itwas gonna be this crazy first
Ferraris and Ford GT40s andLamborghinis every weekend.
I mean, little kid in me, everyweekend just dies every time one
(11:41):
of these cars pulls up.
But uh we're having a blast.
SPEAKER_02 (11:43):
Yeah, you've created space and you've created a
community of people that youknow are surrounded by car
culture.
So like during the winter whenthey're not out, they're at your
spot.
And then now in the summer, whenyou guys have these big events
again, you might be out in thefield with them, whether it's at
World Wide Tech Raceway or it'sat first form or um so I guess
you know, we're talking about alot of the wins right now, but
what are some of the ups anddowns that come with owning a
(12:05):
business like this?
Because you mentioned that youhave a partner, you have a a day
job, you have kids, you have alife, you have a wife, you have
all these different things thatmake it hard to scale
businesses.
So, you know, is there anyadvice to other entrepreneurs?
Because you know, you'rebuilding multiple things at once
while also being a dad and youknow, doing all that stuff.
I mean, there's only so muchtime in a day.
SPEAKER_03 (12:25):
Yeah.
SPEAKER_02 (12:25):
Um, so you have to kind of let some things go
sometimes or let let go ofcontrol sometimes.
SPEAKER_04 (12:29):
Yeah, it's an interesting thing that you
brought that up because it'scome to a head for me in the
last 90 days.
And the best advice I can I cangive for anybody is probably
don't try to build one thingwhile you're building another
thing, finish uh and get itstable.
Um, highly don't recommend that.
Um, I was blessed that Doug isso strong at what he does, and
(12:53):
we had eight years.
Um, the VHS group has been inSt.
Louis for eight years and doingvery well.
Uh Doug actually celebrates fiveyears um uh leading worldwide
technology this week uh to runthe VHS group full time.
Um so I will say don't do that.
Uh but if you find yourself inin a scenario where you're
(13:14):
building multiple things and andyou've got a lot of irons in the
fire, I think you have to setreal us realistic expectations
with everyone around you, um,your loved ones especially, that
you're going to be consumed.
And it's not personal, uh, it isthe rigor and grit and
discipline that is required tobe successful.
Otherwise, you can look upstatistics.
(13:36):
What is it, three out of fivebusinesses don't make it?
Or uh of course I just said lookup the statistics because I
don't care.
Um you have to want it.
Um, and I actually just uh had aconversation on the way over
here with somebody.
It's that year two at midnightwhen no one's there and you're
exhausted and your team'scounting on you for payroll that
you have to dig deep and justkeep going.
(13:58):
No one's there to do it for you,you know.
Um, second thing I would say toeverybody is but find the right
team.
You cannot do everything byyourself.
Um, and as an entrepreneur, youknow, of course, when you get
started, it is all you, but asquickly as you can, invest uh in
the right team and technology.
Um both my companies are arerooted in technology.
(14:21):
Uh, I've loved it my entirelife.
Uh my day job consists of it.
Um, worldwide blesses me everyday with seeing just the
craziest stuff.
I get to experience crazythings, work with the the
biggest brands in the world.
Um but uh technology investmentuh is what will separate you as
an entrepreneur as soon as youembrace it, understand it, and
(14:42):
continue to invest in it.
It's not a one and done typething.
Um that's what we continuouslyuh look at.
We spent two hours as an entireVHS group and Racehouse team
last night uh talking aboutautomation and AI and how can we
continue to enhance the internaluh lounge experience and how do
we enhance the VHS group uhquote to quote to invoice type
(15:04):
type experience.
Customer journey and stuff.
Yeah, what does that look like?
How do we develop apps?
How do we leverage cloud?
Um, those are the things that Iwould challenge entrepreneurs
and these young uh guys and galsthat are going through college
right now, look at the industry.
Don't take status quo, push onall of us older people and and
let's make a new world, man.
That's a worldwide uh taglineand I love it.
(15:26):
I live and breathe it.
There is no reason to stay theway that it is.
And I'm in two very coolindustries that just
continuously three industries,really counting worldwide, yeah,
that every day I wake up tosomething new.
So it's so fun.
SPEAKER_00 (15:38):
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SPEAKER_02 (16:17):
And they all kind of connect in a way.
I you mentioned that like yourwork at Worldwide, you know,
helps, you know, innovate yourwork at VHS Group and then also
your work at the race house.
Um, you couldn't know, becausethe race house wouldn't really
be possible without VHS Groupbecause that company is building
it, that company is funding it,that company is doing
everything.
And it's kind of a uniquejourney with us too, is like STL
(16:38):
bucket list is you know fundedthe acquisition of sauce
magazine, but they're close,they're similar properties,
they're media, and it's like,oh, it was easy because we could
absorb that.
And you know, one of these cantake care of that one until we
get that one to grow.
And it's like that's our babyright now.
But then when that grows, thenit's like, okay, now what do we
do?
We expand.
SPEAKER_04 (16:55):
Yeah, it's like a vertical specialization, sauce
magazine focused on restaurants,right?
Ours now, our technology focuson simulations, you know.
And uh the next space will be weare looking at new spaces, the
next space will have othersimulators in it, uh, flight
simulators, and we're, you know,golf simulators or multi-sport
stuff.
But yeah, I will say we are notan arcade.
(17:15):
Yeah, uh, there's a lot ofreally cool places.
You visited them.
I love your videos.
We we plan our weekends aroundwhat you guys put out every
weekend.
Um, and uh that's not what wewant to be.
We are a racing lounge,motorsport enthusiast place for
people to come, experience cars,uh, compete.
(17:35):
Um, you know, we we always jokelike you can come in as family
and friends, but you know, wecan't guarantee what happens
when you leave.
You know, you guys might be mad,but um it's a high-end
experience.
SPEAKER_02 (17:44):
It's a high-end, but also approachable as far as you
know, it's not out of touch formost people.
SPEAKER_04 (17:49):
Yeah, we were very sensitive to that, and you gave
us some great feedback too.
You know, St.
Louis, we I grew up here, SouthSt.
Louis.
Uh, did not um grow up uhfluently, we'll we'll say that.
Um, but worked hard to get whereI'm at.
We think our price points rightin line with St.
Louis, the other experiences.
I I've had two kids.
I know what birthday partiescost, I know what it costs for
(18:10):
25 people to go to uh all theseother places.
So we we've we think we'vealigned.
Uh, we're always open tofeedback.
St.
Louis is not short on opinions,they will let you know.
Um, and we've gotten quite afew.
So um we'll we'll continuecontinue to adjust and run
promos and try to.
SPEAKER_02 (18:26):
So you mentioned the new spot.
So I know that the there'snothing you know that you can't
share too much yet, but thisnewer spot is going to be
bigger, better.
It's gonna house differentexperiences.
Um, so do you have plans?
Can you mention, can you talk alittle bit about what those
goals are there and then likewhat are those other growth
goals for Race House?
Because I feel like the RaceHouse um has potential not only
(18:48):
in St.
Louis but but across the nation.
SPEAKER_04 (18:50):
Yeah, yeah.
Um boy, that is such a funquestion.
Uh, how much time do we have?
Um, so as far as expandingRacehouse, yes, we are looking
at new locations.
We have an investment team umand a great group of sponsors
that want to be involved inthat.
Um, so no information yet, butwe are looking uh in the St.
Louis uh 270 corridor, uh up anddown, uh north and south, uh
(19:14):
east and west.
But um as far as newopportunities that we're looking
at, uh just the collaborationwith cars and coffee, first
form, a lot of car shows comingup.
A lot of that will continue toget us out into um uh the St.
Louis car community and just thecommunity.
We're gonna do a lot ofvolunteer work as a team as a
(19:35):
team that's incredibly importantto us over the summer.
Um, as far as some other thingswe're working on, if you are a
bar owner or an entertainment uhvenue and you are looking for
something to inject into yourbusiness, we do have a model
that allows us to revenue sharewith these uh places.
So investments and you know,hey, let's build a sim together
(19:56):
that matches their environment,colors, and you know, we can
make it look really cool, uh,and then put it into like a
kiosk mode and let theirclientele use these things and
we manage that.
That's one way.
Um, we're also working onleagues from home so people can
uh still be part of Race Houseand uh race on our servers with
the people that are race housein our leagues but use their
(20:18):
at-home equipment.
Um so we're working on that.
That's uh those are someinnovative ideas we're working
on.
Um and then as far as um umother little things that uh
we've got going on, leagues andum other things uh are
launching.
I think just this last week, Benand the team, if I recall right,
uh launched our second season.
(20:40):
Uh we're doing a a trial leagueand we've got some apps in
development.
So all that'll be coming outvery soon.
They're probably gonna kill mefor saying all that.
Yeah.
Um, but the team's reallyexcited.
We're we're pushing hard.
Can't be a technology companyand just put it out on the
market for St.
Louis and just sit status quo.
Every week we're trying to makethat place better, whether
investing in new technology, newequipment, speeding up the
(21:02):
processes, um, automating thingsand trying to have fun with it.
But we're gonna keep pushing foryou and St.
Louis to make it as fun asfreaking possible.
SPEAKER_02 (21:10):
The STL bucket list show is proudly sponsored by
Suede Dispensary with 11Missouri area locations.
Suede does so much for the St.
Louis community.
We've been working with thisteam for a couple of years back
since Medical was here, andwe're excited to support their
new product launches, events,and community initiatives.
We couldn't be happier to workwith this premier cannabis
brand, and we're excited forthem to sponsor the show.
(21:32):
Enjoy the rest of the podcast.
Yeah, you guys are killing it.
I mean, even with the socialmedia, you're getting the
community involved, you'reselling sponsorships with other
local businesses and and really,you know, showcasing that, you
know, the the space.
I mean, how big is the spaceright now, currently?
SPEAKER_04 (21:45):
Uh right at 1100 square feet and huge shout out
to Digital Strike, to uh ChrisWestmeyer over there, just put
together this beautiful campus.
He's a huge part of our successwith VHS group and um uh uh the
race house.
Just beautiful building.
Though.
But yeah, it's 1100 square feet.
We're in his uh two-storybuilding there on Big Ben.
SPEAKER_02 (22:04):
Yeah, their campus is crazy over there.
I love the gas station that theyhave.
So cool.
That would be a cool like futurerace house location, like a gas
station type five.
SPEAKER_04 (22:10):
When he retires, I I call Dibbs.
SPEAKER_02 (22:14):
But you know what the the impact you're having in
just 1,100 square feet though iscrazy because when you think
about 1,100 square feet and likethe groups that you get in
there, and you know, groups of30 or groups of 25 that you get
in there and the energy that youget into that space.
Now imagine that at a 10,000square foot warehouse or a you
know, whatever the next step isof what you guys are building.
Cause I know this was just acase study.
This was the first trial.
(22:35):
It's like, let's start small andlike you're quickly seeing,
like, okay, like this haspotential.
SPEAKER_03 (22:39):
Yeah.
SPEAKER_02 (22:39):
Um, and you're quickly seeing the city of
Webster when you have 50 carsout, you know, yeah, you know,
doing some car shows.
SPEAKER_04 (22:45):
And yeah, uh, we want to be respectful of Webster
Groves.
They've been so gracious uh inallowing us to launch this
business there.
So we're very mindful uh of youknow, no reving and no burnouts.
And it's actually in our uminstructions we give to people.
We want to be very respectful.
However, we want to grow into,like you said, the energy.
(23:06):
Uh, when you say it, man, itjust uh lights me up inside
thinking uh of having 50 to 100people in there competing.
Um that's uh that's it is trulyaddicting.
It's a a dopamine overload everynight when we go home with 20
people there.
So I can't even imagine.
Uh you had asked uh a minute agotoo uh things that we're working
(23:27):
on.
I truly believe this couldhappen.
Um there's no real sim racingchampionship of the world.
There's iRacing championshipsand there are various other, you
know, but there's no like Idon't know what I can or can't
say, like worldwide uh or worldum what is it WWE type you know
(23:48):
championship or MLB type thing.
SPEAKER_02 (23:50):
Yeah, even golf simulators have like some
virtual things now, yeah.
Golfing does.
SPEAKER_04 (23:55):
St.
Louis prime.
Uh we have all of theinfrastructure here.
We have um we have tons ofhotels, we have all the
convention centers.
Uh so my my hope and dream inworking with the partnerships
that we have with Podium One andAdvanced Sim Racing and all the
uh uh first form and A B, youguys, everybody, is to bring
(24:17):
together maybe the US's firstsim racing championship.
Bring people in town, yeah.
Bring bring people in town, uh,get Sims built, ship Sims here
from from top providers all overthe world, and and let's see,
you know.
So that's a vision I have.
Uh we'll see if it comes tofruition.
But you're the first to hear mesay that out loud anywhere in
the public.
Uh the teams heard it, uh, and Iam actively working on it on
(24:39):
social media, but uh that's adream.
We'll see.
SPEAKER_02 (24:42):
And they do it in the video game world.
I mean, we were promoting uh wehave a um a client that's in
Vegas and they have like thishuge video game Call of Duty
tournament where all there's 150computers, it's the same thing.
I mean, just a bunch of kidsjust locked in.
Yeah, you know.
Yeah, um, but yeah, that wouldbe that I mean St.
Louis needs more events thatthey're known for like that.
You know, things that once ayear, you know, 10,000 people
(25:03):
come to town, they stay inhotels, they stimulate the
community, they eat at localrestaurants, you know, and then
they have something that theypost all over social media.
You know, that's what I thoughtwas cool about the first warm
event is like those those it'snot just a St.
Louis event, like one of thoseguys brought one of those cars
in from like Utah.
I mean, people are coming infrom all over the country just
to sit their cars there at thatevent.
SPEAKER_04 (25:22):
We spent the weekend with Revved Up Wishes and Make a
Wish, uh, as well as theHamilton collection.
He brought like$10 million worthof cars.
Uh, just unbelievable uhexperience.
So, yeah, seeing that type ofstuff, people flying that in, it
just inspires us that it thatit's cape, it's St.
Louis is capable.
People want to be here, justgotta have the person bringing
(25:43):
it together.
And and that's what uh I hopeour team, Doug and I and and Ben
and our team can do.
So we'll see.
It's uh aspirational.
Um, we'll definitely have to geta lot of uh St.
Louis leadership involved topull something like that off.
But we're on the hunt.
SPEAKER_02 (25:56):
Yeah, absolutely.
So I want to talk about St.
Louis a little bit more.
So the STL bucket list, youknow, your favorite things to do
in St.
Louis.
You grew up in South City, yougrew up in St.
Louis.
What are some of those spotsthat you think of as like those
St.
Louis spots?
I'm putting you on the spothere, but there's a lot.
I mean, food spots, parks,events, things to do.
(26:17):
Um, I mean, let we can startmaybe with with the kids.
Like when your kids are growingup, like what are some of those
iconic spots you used to go towith the kids?
And then maybe some date-nightrestaurant spots that you love
to go to.
SPEAKER_04 (26:28):
So uh I'm gonna work my way backwards.
You you said me first, but thenyou wanted me to go back to
being kids and all that.
But I'll I'll say near and dearto my heart, Lone Elk Park.
Yeah, I I adore it.
Uh, personal reasons.
Um, I think it's just a hiddengem.
Where can you go and see uh elkand bison and raccoon and it's
(26:49):
quiet, and uh you don't realizeyou're right next to 44.
I love that.
But uh of course, now theaquarium, uh everything going
down on downtown that that isrevitalizing downtown, the um
Union Station, um, but the zoo,botanical garden, uh, both the
uh um the actual botanicalgardens and out in Grey Summit.
(27:10):
Uh we love going out there andwalking, getting some fresh air.
Um, but uh all of the the usualsuspects, the loop, um we love
going and getting pho overthere.
All the Greek restaurants aroundSt.
Louis, huge shout out to them.
They see me probably twice aweek, I feel like.
Um definitely love the Italianrestaurants, the Hill.
(27:31):
Um I love Dogtown.
Uh I am old enough that uh Iremember Westport uh going
through its cycles.
Um I've always had a blast outin Westport.
Uh I I spent a lot of time downin Florescent.
Shout out to BJ's Pizza uh uh upthere.
Um and uh Dipper and the crewout in Florescent, but um Hage's
(27:55):
and and yeah, I I I love themall.
St.
Louis just you can't go wrong.
SPEAKER_02 (28:00):
Um and a lot of these people are still going and
and uh you know there's so muchhistory in St.
Louis and families, and now it'sthe second, third generation of
of people that you when you werea kid that you would visit in
the 90s and now it's their sonthat runs the restaurant and
Torres.
SPEAKER_04 (28:13):
Yeah, you go in and you saw them sitting at the
table, you know, coloring, andnow they run the place.
You know, it's just the it's thecoolest thing.
Um I I don't know that I'll stayin St.
Louis forever, but I'll alwayshave a home here and it'll
always be home.
You know, I I think that uh asmy kids have uh they're both at
University of Arkansas, Wu Pig.
Um they um it it I I do thinkI'll I'll travel a little bit
(28:35):
more, but St.
Louis, the Arch.
Uh, I'm one of those guys whenyou do when you're I don't do
much road trip anymore, but whenyou come across that bridge and
you see Arch, you're like, ohGod, I'm home.
Matter what, 20 minutes, I'mhome, you know, wherever you're
at.
But uh just the best feeling,man.
St.
Louis is home.
SPEAKER_02 (28:50):
This episode is sponsored by Upshot Coffee,
three St.
Louis area locations inCottleville, Break Shop in St.
Charles, and their new Hi-Filocation in Clayton.
I personally use Upshot Coffeeevery day at my espresso machine
at home, and I try to visit oneof the shops at least once a
week.
They source the beansresponsibly from local farms all
across the world and they takecare of their staff and they
take care of the community.
(29:10):
Let's get back to the show.
Yeah, it's a good feeling.
Like driving back from Florida,you know, you always come back
through the arch.
And then it's like, you know,getting back home, they're like,
all right, now we canofficially, you know, yeah, and
and settle in.
But yeah, no, that's awesome.
You have a pretty good bucketlist.
So I guess, you know, to wrap uphere, if um if you could have
one race car driver at the racehouse, have you thought about
(29:34):
that?
Like one guy or girl driver.
I mean, I'm sure there's a tonof people you love to come to
the race house, but if you couldhave one person sit in one of
those chairs, it do you have onein mind or or do you have like a
dream guest?
I I kind of think of that aslike the podcast, like you know,
who would be my dream guest onthe podcast?
SPEAKER_04 (29:51):
Oh man, my team will kill me if I get this wrong.
I don't, um I I I don't.
There, they're just there's youknow, uh, we could go into like,
are they alive?
Not alive.
There's just so many uhunbelievable.
I think a lot of people wouldexpect me to say like Max for
stopping or something, but he'skind of standoffish.
Uh gosh, I hope he doesn't seeus.
(30:11):
I I love him.
Uh he's the best in the world.
But um I don't know if I'll seeit.
Yeah, I hope he sees it kind of,but uh you know, I I think
really more from me, more thanthe race car drivers.
Um, we we saw people thisweekend that are very prominent,
you know, the 300,000, 500,000followers sit down and try our
(30:34):
mobile rig, which is not nearlyas sophisticated or dialed in as
what you experienced at the racehouse in Webster Groves.
Uh, and he stood up.
This guy is loved by the carcommunity internationally, and
he said, That's the bestsimulator I've ever sat down on
and touched.
That blew our mind.
We didn't even do anything tothis one.
SPEAKER_02 (30:54):
So you're like, come to the shop.
SPEAKER_04 (30:56):
You're like, I just want the world to know how
talented the team Doug and Ihave built is.
The brand that we're building isfor everyone.
It's for St.
Louis, it's a safe place to comeand talk about cars.
You don't have to come in andpay to sit there and talk about
cars.
Uh, we want it to be affordable.
We'll always run promos.
Uh, we're gonna try to get asbig as we can, uh as quick as we
(31:18):
can, uh, intelligently.
Um, we get a lot of requests toput a spot here, put a spot
here, put a spot here.
But um, we're gonna do our bestto deliver a great experience
consistently through the VHSgroup uh for people's homes and
businesses, uh, and then umcreate those experiences uh at
the race house as well.
SPEAKER_02 (31:37):
So yeah, it's cool to get to serve people.
So like I have a B2B business.
Um I think of V VHS is obviouslyB2C, but like you're working in
people's homes, so it'sdifferent than hosting somebody
into like your space.
Yep.
You know, so now that we haveSauce Magazine, we have Food
Truck Friday this Friday, andand we have people come to this
event and they're like, oh, Ilove the magazine.
Like it's to see the communityand person come to place, it's
(31:58):
different than just doing abusiness transaction to sell a
golf simulator.
I mean, those are still greatand love it, but it's like it's
a different experience when youhave 20 random people in your
business on a Friday night andyou have no idea who they're
gonna be.
They just show up.
SPEAKER_04 (32:10):
Yeah, and you know and to see their faces light up
or um please don't do this, St.
Louis.
But like people bring Doug and Irandom gifts and we're like,
please don't do that, you know.
And um, it it's just the well,you brought us a gift today.
Yeah, I yeah, yeah, I can't helpmyself.
Uh maybe it's a St.
Louis thing.
Um, maybe maybe we'll make thatthe new St.
Louis thing.
(32:30):
Uh, no more high schoolconversations.
Bring a gift.
Bring a gift.
Um, but no, it's uh it'sincredible.
We love the smiles, the peoplewho stand up sweaty, uh excited.
We'll see them book again rightin front of us.
We're just having a blast overin Webster Groves.
We love St.
Louis, we love you guys.
Thank you for your support.
Um, you guys have beeninstrumental in our very quick
(32:51):
growth and getting off theground.
Yep.
Um, we will always be huge fans.
And my personal life, I truly dorely on you guys to, you know,
what are we doing this weekend?
Like, let me let me see whatwe're doing this weekend.
Yeah, the weekend of everyFriday morning.
SPEAKER_02 (33:05):
Every Friday morning.
SPEAKER_04 (33:06):
Every Friday morning.
So you guys keep killing it too.
Proud of what you're doing.
SPEAKER_02 (33:09):
Thank you, man.
Thank you for coming on the podtoday and and uh super excited
uh to keep telling the story.
And I know we have another videocoming up.
Um, we're gonna do anotherfollow back because of so many
people commented and they'relike, hey, like, can you show us
more of the space?
Like we were we kind of justshowed them the experience, but
now we need to show them thewhole space and hopefully host
another little team party thereor something and get the guys
out and get the girls out thereand and race the cars and and
(33:31):
really just you know highlightwhat you guys are building and
and what you guys are doing inSt.
Louis.
But no, I appreciate you comingon the pod today.
Thank you, brother.
SPEAKER_04 (33:37):
Really appreciate you all.
SPEAKER_02 (33:37):
Yep, we'll see you guys next week.
Thank you.
St.
Louis, thanks for listening.
Everything we do here is abouttelling the story of this city,
and that doesn't stop with thisshow.
On the Bucketless PodcastNetwork, we're diving even
deeper into the people, places,and moments that make this city
what it is.
Meet Me in Music with NeilSalsit captures the sound of the
city, past and present, endingeach episode with a live
performance.
(33:58):
For my Foodie Lovers, the saucewith Lauren Healy brings you
inside the restaurants thatdefine our culture every
Tuesday.
Gateway to Growth with JamalCornelius highlights the stories
behind the people that make St.
Louis work.
And every Thursday, Bryce breaksdown your weekend with This Week
in St.
Louis.
More stories, more voices.
Explore the full bucketlesspodcast network wherever you
listen.
The brand that we're building is for everyone.
It's for St.
Louis.
It's a safe place to come andtalk about cars.
We want it to be affordable.
We'll always run promos.
Uh we're gonna try to get as bigas we can, uh as quick as we
can, uh intelligently.
SPEAKER_01 (00:18):
If you wanna hear about St.
Louis, tune into the Bucket listshow weekly.
Hear what Marissa and Luke say.
It drops every Wednesday, got adope new guest every single
week.
Buckle up for the ride.
Who's it gonna be?
Who's on the show today?
They rap St.
Louis.
What's a two in the loo on alate night?
(00:40):
I maybe what to do on a datenight.
Yeah.
Bucket list as you cover, thenall what's going on.
What's going on?
They'll give you eight.
18 different things to do on 19if you need one more to choose.
Yeah.
The city, city, city is theplace we call home.
A place we call home.
Yeah.
SPEAKER_02 (00:56):
St.
Louis.
Welcome back to another episodeof the STL Bucket List Show,
highlighting the people, places,and events that make St.
Louis special.
Uh we'll have one of thosepeople here in the studio today.
I met Sean recently at the racehouse.
You invited us out.
We got to bring the crew out.
We had, you know, four or fivepeople from the team to
experience the race house.
And um, you guys are also asmall business owner here in
(01:16):
Maplewood as well with the VHSgroup.
So, Sean, I want to welcome youto the STL Bucket of the Show,
man.
Thanks for coming in.
SPEAKER_04 (01:22):
Thanks, thanks.
So happy to be here, man.
It's uh it's an honor for sure.
SPEAKER_02 (01:25):
Yeah, no, absolutely.
And uh, you know, I know we'remissing Doug, but I know he's
tuning in right now.
SPEAKER_04 (01:29):
So Yeah, yeah.
Our uh I like to say my betterhalf, Doug Lumpkin, uh, my
business partner in both theracehouse and the VHS group.
Uh unfortunately couldn't behere.
Uh just too many projects, greatproblem to have.
But uh he says hello, St.
Louis.
SPEAKER_02 (01:41):
Yeah, absolutely, man.
So, Sean, tell me kind of aboutyour story to St.
Louis.
I mean, tell tell us kind ofwhere you're from, you know,
growing up and I, you know, whenwhen you kind of started to
become a business owner in St.
Louis, too.
SPEAKER_04 (01:50):
Yeah.
Um, so born and raised in St.
Louis, uh, I was a South St.
Louis kid uh over by CrondoletPark, uh, causing trouble.
Uh sorry to anybody that livedover there in the uh early 90s,
uh, but uh had a blast growingup, lived in the central west
end as well.
Um, went to the uh CathedralBasilica uh for grade school,
uh, went through all the privateschool systems here in St.
(02:10):
Louis and then uh ended up outin uh Pacific, Missouri, where I
met Doug Lumpkin.
Um, and uh we became friendswhen we were uh in high school
uh and uh tried out for thefootball team together.
Um and uh ever since then we'vebeen best friends and uh we
always joke that uh we've alwaysknown that something like this
(02:31):
was gonna happen, uh, that wewere gonna own businesses
together.
Um my first business was sellinglemonade on the side of uh
Minnesota Avenue in uh over byHighway 55.
Highly don't recommend thatanymore.
Um, but uh I've always had theitch to be an entrepreneur.
Um I do actually still have aday job uh as well, uh, and love
(02:51):
and adore it.
Huge shout out to WorldwideTechnology.
Um Doug manages our empire on adaily basis.
I get to catch up uh in theevenings and on the weekends and
uh more um uh the special stuff.
But uh just love what I do.
I I love interacting with thecommunity.
Uh St.
Louis is very special to me.
It's the biggest small city, Ithink, in the United States.
(03:14):
And um it's uh it's somethingthat I say with pride that we
were born here in St.
Louis and we plan on taking bothof these uh companies outside of
St.
Louis at some point in time.
So Raishouse seems to be going alittle bit faster, unintended.
Uh, but uh yeah, we're having ablast.
SPEAKER_02 (03:30):
First Community Credit Union is the official
banking partner of STLBucketless.
They've been serving St.
Louis families for 90 plus yearswith 40 plus local branches and
over 400,000 members frompersonal credit loans to
mortgages to kids and teenaccounts.
They also have a partnershipwith the STL Blues.
You see Louie here if you'rewatching on YouTube.
Uh, we're proud to use FirstCommunity.
I use it for my own family andmy own business.
(03:52):
Um, we're excited for them to bethe official banking partner of
STL Bucket List.
Yeah, so tell me about the VHSgroup.
So obviously, you know, tech andstuff like that, but you guys
are doing a bunch of differentthings now.
So the VHS group really is St.
Louis's source for virtual homeservices.
Yeah, and that's where you getthe VHS.
And Julia in the studio, I don'teven do you know what a VHS is?
Yeah.
(04:13):
Oh man, so a lot of the youngerpeople don't know what VHS are,
but it's kind of a cool play tolike, you know, what I used to
watch movies.
I remember watching the Sandloton VHS and opening it up and
reading it and then putting itin the ancient times.
SPEAKER_04 (04:26):
Yeah, uh, there were uh, as my kids say, uh pre pre
2000s.
Um uh yeah, the VCRs uh are area dead technology, it's not
coming back unless you stillhave one.
And um, we knew that uh as westarted to stand the business
up, uh the acronym kind of spokespoke to Doug and I, and we were
like, oh, that'd be fun to tieinto our age group because we're
(04:49):
um in our 40s, well, you know,30s to 40s, uh, age group uh
seems to be moving into thathome ownership uh category.
So we knew that it wouldresonate well and it has the
logo we get joked with a lot.
Like, I I bought you guys justbecause of the logo.
Uh and that's been a lot of fun.
Um, but uh the VHS group, uh,yeah, just what you said, we're
(05:10):
we're definitely not meant to beuh like a geek squad.
Uh we're we don't want yourcomputers and laptops.
And if you got a problem with anapp on your phone, that's not
us.
Please call your local relativeor uh keep going through your
local channels.
But if you want uh cool stuffdone to your house, you want
your TVs to drop out of yourceiling, or you want better
Wi-Fi, you want a home theater,really cool thing that took off
(05:34):
for us was uh golf simulators,uh sports simulators.
Um, and that uh that was huge.
We're doing golf simulators allover uh the United States right
now.
Um, and and that's been veryexciting.
Uh so to see that growth, whichactually uh see that growth was
awesome, but to see that thenlead to the golden conversation,
(05:55):
we finally were asked, yeah,could you build us a racing
simulator?
Um, and that's uh really what uhtook off.
And that was a few years ago,and that led to the race house.
SPEAKER_02 (06:04):
Yeah.
So the race house, because Iremember seeing you guys down at
Cars and Caffeine, and uh, youknow, you you brought it out
there.
So that tell me about that.
So you you created this, youknow, and people who are
listening to the podcastprobably saw the video.
The videos reached over 100,000people on Instagram.
Almost 200,000.
Oh, it's at 200,000 now.
Wow.
Um, so the video is you're youwere they have a location in
(06:25):
Webster, you know, me and fourguys from the team, we went in
there.
We each had a car, we all loggedinto the same portal, we were
racing each other, you know,full manual cars.
A couple of them were yeah, andthen you have the full
experience um in the one roomwhere you actually feel like
you're shaking and you'resliding and and stuff like that.
But what made you guys build thefirst one?
Was that a client project or wasthat just a fun, like you guys
(06:48):
were like, oh, let's just likeput one because you knew how to
do it.
You had the technology, but likewhat made you build the first
one?
SPEAKER_04 (06:53):
Um, it was uh we we built the first one for uh
commercial or uh for aresidential client uh of the VHS
group.
He had asked us to do it, and itwas actually a racing and flight
simulator, really cool.
Um, but uh it it really led tous meeting the first form team.
Um, we were challenged with hey,can you guys bring a racing
(07:15):
simulator to uh one of ourevents?
Um, with that, it led to apartnership with Podium One and
all of these racing simulatormanufacturers and really crazy
companies, awesome.
Uh but uh at that point we knewwe were onto something, and
that's when Doug and I wentback.
We built our mobile uh eventsimulator.
(07:35):
Uh it's a slimmed down versionof what you're talking about uh
over in our Webster Groveslocation.
Um, those are fully immersive,triple screens, top-of-the-line
gear.
Um, very cool.
Whether you're a beginner or youare there to test, you know, the
top of the line, you want totrack your car and get better
and actually perform, or we'vehad Formula 4 racers in there.
(07:59):
We've had some uh uh prettysignificant names in the racing
community come through, YouTubepersonalities, it's been a lot
of fun.
So uh you nailed it though, uh awhole room of simulators, all
different types, driftingsimulators, and you can do
manual shifting on one of them,and uh it's got the clutch and
everything, or the full motion.
(08:19):
You know, it's just a crazyexperience.
We're really happy uh to bringit to St.
Louis and give them a place.
If you love cars, uh you wantsomewhere to come and hang out
and uh be around like-mindedpeople, safe environment,
compete, uh, or you're justlooking for the next fun thing
to do with your friends andfamily, or when your you know,
relatives come in from Marylandor wherever they're from and
(08:42):
they're looking for something todo.
You got somewhere to go now.
SPEAKER_02 (08:44):
For over 150 years, SSM Health has been providing
hope, healing, and opportunitiesto the St.
Louis community.
With over 40,000 employeesacross four states, they're not
only delivering exceptionalcare, they're one of the
region's largest employers,shaping the future of
healthcare.
We're proud to present SSMHealth as the official
healthcare partner of the STLbucket list show.
If you've dreamed of a careerwhere you're truly making a
(09:06):
difference every day, SSM Healthcan help you take that to the
next step.
Learn more at their website inthe link in the show notes.
Yeah, no, and and we hit we feltthat energy.
I I was driving the the manualcar um on the PCH, driving a
Ferrari, like you had the fullmanual six speed transmission.
I mean, it was That's myfavorite.
It was it was fun because if weweren't racing, we were just we
were in free mode or whateverit's called over play.
(09:27):
And then uh, you know, ofcourse, we did the you know,
some of the races on the on thetracks, and then um, but I guess
my question is is with the racehouse, did you ever think that
it would be this big so quick?
I mean, you guys are picking upall the steam on social media.
I see every weekend there's carsparked out.
I mean, I'm sure Webster's likegot what's going on here.
You guys have the most expensivecars all in all of St.
(09:47):
Louis just parked out front ofyour guys' shop every single
day.
And it's like, did you expectthat kind of buzz when you guys
opened?
SPEAKER_04 (09:53):
Or um you hope for it, I think.
Uh you you do financialprojections and um you you start
to build your team.
And um probably once or twice aweek, Doug, myself, and Ben, uh
Ben Schneider of Cars and CoffeeSt.
Louis, huge shout out to him.
Just he he is just incredible inSt.
(10:13):
Louis and for the car communityand for our team uh as our
leader.
But um no, no, we we didn'tthink it would take off the way
that it has.
Do we wish it would be bigger?
Of course.
Um, we'd be crazy, uh, Lucas toto say differently.
But uh the way that St.
Louis has embraced us, um, thestrangest thing is I don't
actually like doing thesethings.
(10:34):
I I told you this when we bookedthis.
Yeah um I'm definitely a morebehind-the-scenes just business
paperwork strategy person.
Um it's getting hard to likewalk through places and people
not be like, oh, race house,because I wear my race house
stuff.
And um, it's it's fun.
Uh and it's very exciting forall of us.
Uh and the team's embracing it,our families are embracing it.
(10:56):
Uh, and we're so humble andthankful to St.
Louis for um embracing us.
The car community is very strongin St.
Louis.
Um, there are of course there'sa few troublemakers and we all
know that, but um justunbelievable pride in St.
Louis, pride in in what we do inthe um give back and uh uh
(11:18):
partnerships that we havebetween all of the team uh
teams, racing teams, localracetracks.
It's just unbelievable.
So to be a part of that at allis humbling.
Um, but no, we didn't think itwas gonna be this crazy first
Ferraris and Ford GT40s andLamborghinis every weekend.
I mean, little kid in me, everyweekend just dies every time one
(11:41):
of these cars pulls up.
But uh we're having a blast.
SPEAKER_02 (11:43):
Yeah, you've created space and you've created a
community of people that youknow are surrounded by car
culture.
So like during the winter whenthey're not out, they're at your
spot.
And then now in the summer, whenyou guys have these big events
again, you might be out in thefield with them, whether it's at
World Wide Tech Raceway or it'sat first form or um so I guess
you know, we're talking about alot of the wins right now, but
what are some of the ups anddowns that come with owning a
(12:05):
business like this?
Because you mentioned that youhave a partner, you have a a day
job, you have kids, you have alife, you have a wife, you have
all these different things thatmake it hard to scale
businesses.
So, you know, is there anyadvice to other entrepreneurs?
Because you know, you'rebuilding multiple things at once
while also being a dad and youknow, doing all that stuff.
I mean, there's only so muchtime in a day.
SPEAKER_03 (12:25):
Yeah.
SPEAKER_02 (12:25):
Um, so you have to kind of let some things go
sometimes or let let go ofcontrol sometimes.
SPEAKER_04 (12:29):
Yeah, it's an interesting thing that you
brought that up because it'scome to a head for me in the
last 90 days.
And the best advice I can I cangive for anybody is probably
don't try to build one thingwhile you're building another
thing, finish uh and get itstable.
Um, highly don't recommend that.
Um, I was blessed that Doug isso strong at what he does, and
(12:53):
we had eight years.
Um, the VHS group has been inSt.
Louis for eight years and doingvery well.
Uh Doug actually celebrates fiveyears um uh leading worldwide
technology this week uh to runthe VHS group full time.
Um so I will say don't do that.
Uh but if you find yourself inin a scenario where you're
(13:14):
building multiple things and andyou've got a lot of irons in the
fire, I think you have to setreal us realistic expectations
with everyone around you, um,your loved ones especially, that
you're going to be consumed.
And it's not personal, uh, it isthe rigor and grit and
discipline that is required tobe successful.
Otherwise, you can look upstatistics.
(13:36):
What is it, three out of fivebusinesses don't make it?
Or uh of course I just said lookup the statistics because I
don't care.
Um you have to want it.
Um, and I actually just uh had aconversation on the way over
here with somebody.
It's that year two at midnightwhen no one's there and you're
exhausted and your team'scounting on you for payroll that
you have to dig deep and justkeep going.
(13:58):
No one's there to do it for you,you know.
Um, second thing I would say toeverybody is but find the right
team.
You cannot do everything byyourself.
Um, and as an entrepreneur, youknow, of course, when you get
started, it is all you, but asquickly as you can, invest uh in
the right team and technology.
Um both my companies are arerooted in technology.
(14:21):
Uh, I've loved it my entirelife.
Uh my day job consists of it.
Um, worldwide blesses me everyday with seeing just the
craziest stuff.
I get to experience crazythings, work with the the
biggest brands in the world.
Um but uh technology investmentuh is what will separate you as
an entrepreneur as soon as youembrace it, understand it, and
(14:42):
continue to invest in it.
It's not a one and done typething.
Um that's what we continuouslyuh look at.
We spent two hours as an entireVHS group and Racehouse team
last night uh talking aboutautomation and AI and how can we
continue to enhance the internaluh lounge experience and how do
we enhance the VHS group uhquote to quote to invoice type
(15:04):
type experience.
Customer journey and stuff.
Yeah, what does that look like?
How do we develop apps?
How do we leverage cloud?
Um, those are the things that Iwould challenge entrepreneurs
and these young uh guys and galsthat are going through college
right now, look at the industry.
Don't take status quo, push onall of us older people and and
let's make a new world, man.
That's a worldwide uh taglineand I love it.
(15:26):
I live and breathe it.
There is no reason to stay theway that it is.
And I'm in two very coolindustries that just
continuously three industries,really counting worldwide, yeah,
that every day I wake up tosomething new.
So it's so fun.
SPEAKER_00 (15:38):
If Loving Where You Work is on your STL bucket list,
you should definitely know aboutSerendipity Labs in Clayton.
We are more than just acoworking space.
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It's all wrapped up in anincredible community: real
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that might ruin regular waterfor you forever.
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Louis, come work somewhere youactually want to show up.
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SPEAKER_02 (16:17):
And they all kind of connect in a way.
I you mentioned that like yourwork at Worldwide, you know,
helps, you know, innovate yourwork at VHS Group and then also
your work at the race house.
Um, you couldn't know, becausethe race house wouldn't really
be possible without VHS Groupbecause that company is building
it, that company is funding it,that company is doing
everything.
And it's kind of a uniquejourney with us too, is like STL
(16:38):
bucket list is you know fundedthe acquisition of sauce
magazine, but they're close,they're similar properties,
they're media, and it's like,oh, it was easy because we could
absorb that.
And you know, one of these cantake care of that one until we
get that one to grow.
And it's like that's our babyright now.
But then when that grows, thenit's like, okay, now what do we
do?
We expand.
SPEAKER_04 (16:55):
Yeah, it's like a vertical specialization, sauce
magazine focused on restaurants,right?
Ours now, our technology focuson simulations, you know.
And uh the next space will be weare looking at new spaces, the
next space will have othersimulators in it, uh, flight
simulators, and we're, you know,golf simulators or multi-sport
stuff.
But yeah, I will say we are notan arcade.
(17:15):
Yeah, uh, there's a lot ofreally cool places.
You visited them.
I love your videos.
We we plan our weekends aroundwhat you guys put out every
weekend.
Um, and uh that's not what wewant to be.
We are a racing lounge,motorsport enthusiast place for
people to come, experience cars,uh, compete.
(17:35):
Um, you know, we we always jokelike you can come in as family
and friends, but you know, wecan't guarantee what happens
when you leave.
You know, you guys might be mad,but um it's a high-end
experience.
SPEAKER_02 (17:44):
It's a high-end, but also approachable as far as you
know, it's not out of touch formost people.
SPEAKER_04 (17:49):
Yeah, we were very sensitive to that, and you gave
us some great feedback too.
You know, St.
Louis, we I grew up here, SouthSt.
Louis.
Uh, did not um grow up uhfluently, we'll we'll say that.
Um, but worked hard to get whereI'm at.
We think our price points rightin line with St.
Louis, the other experiences.
I I've had two kids.
I know what birthday partiescost, I know what it costs for
(18:10):
25 people to go to uh all theseother places.
So we we've we think we'vealigned.
Uh, we're always open tofeedback.
St.
Louis is not short on opinions,they will let you know.
Um, and we've gotten quite afew.
So um we'll we'll continuecontinue to adjust and run
promos and try to.
SPEAKER_02 (18:26):
So you mentioned the new spot.
So I know that the there'snothing you know that you can't
share too much yet, but thisnewer spot is going to be
bigger, better.
It's gonna house differentexperiences.
Um, so do you have plans?
Can you mention, can you talk alittle bit about what those
goals are there and then likewhat are those other growth
goals for Race House?
Because I feel like the RaceHouse um has potential not only
(18:48):
in St.
Louis but but across the nation.
SPEAKER_04 (18:50):
Yeah, yeah.
Um boy, that is such a funquestion.
Uh, how much time do we have?
Um, so as far as expandingRacehouse, yes, we are looking
at new locations.
We have an investment team umand a great group of sponsors
that want to be involved inthat.
Um, so no information yet, butwe are looking uh in the St.
Louis uh 270 corridor, uh up anddown, uh north and south, uh
(19:14):
east and west.
But um as far as newopportunities that we're looking
at, uh just the collaborationwith cars and coffee, first
form, a lot of car shows comingup.
A lot of that will continue toget us out into um uh the St.
Louis car community and just thecommunity.
We're gonna do a lot ofvolunteer work as a team as a
(19:35):
team that's incredibly importantto us over the summer.
Um, as far as some other thingswe're working on, if you are a
bar owner or an entertainment uhvenue and you are looking for
something to inject into yourbusiness, we do have a model
that allows us to revenue sharewith these uh places.
So investments and you know,hey, let's build a sim together
(19:56):
that matches their environment,colors, and you know, we can
make it look really cool, uh,and then put it into like a
kiosk mode and let theirclientele use these things and
we manage that.
That's one way.
Um, we're also working onleagues from home so people can
uh still be part of Race Houseand uh race on our servers with
the people that are race housein our leagues but use their
(20:18):
at-home equipment.
Um so we're working on that.
That's uh those are someinnovative ideas we're working
on.
Um and then as far as um umother little things that uh
we've got going on, leagues andum other things uh are
launching.
I think just this last week, Benand the team, if I recall right,
uh launched our second season.
(20:40):
Uh we're doing a a trial leagueand we've got some apps in
development.
So all that'll be coming outvery soon.
They're probably gonna kill mefor saying all that.
Yeah.
Um, but the team's reallyexcited.
We're we're pushing hard.
Can't be a technology companyand just put it out on the
market for St.
Louis and just sit status quo.
Every week we're trying to makethat place better, whether
investing in new technology, newequipment, speeding up the
(21:02):
processes, um, automating thingsand trying to have fun with it.
But we're gonna keep pushing foryou and St.
Louis to make it as fun asfreaking possible.
SPEAKER_02 (21:10):
The STL bucket list show is proudly sponsored by
Suede Dispensary with 11Missouri area locations.
Suede does so much for the St.
Louis community.
We've been working with thisteam for a couple of years back
since Medical was here, andwe're excited to support their
new product launches, events,and community initiatives.
We couldn't be happier to workwith this premier cannabis
brand, and we're excited forthem to sponsor the show.
(21:32):
Enjoy the rest of the podcast.
Yeah, you guys are killing it.
I mean, even with the socialmedia, you're getting the
community involved, you'reselling sponsorships with other
local businesses and and really,you know, showcasing that, you
know, the the space.
I mean, how big is the spaceright now, currently?
SPEAKER_04 (21:45):
Uh right at 1100 square feet and huge shout out
to Digital Strike, to uh ChrisWestmeyer over there, just put
together this beautiful campus.
He's a huge part of our successwith VHS group and um uh uh the
race house.
Just beautiful building.
Though.
But yeah, it's 1100 square feet.
We're in his uh two-storybuilding there on Big Ben.
SPEAKER_02 (22:04):
Yeah, their campus is crazy over there.
I love the gas station that theyhave.
So cool.
That would be a cool like futurerace house location, like a gas
station type five.
SPEAKER_04 (22:10):
When he retires, I I call Dibbs.
SPEAKER_02 (22:14):
But you know what the the impact you're having in
just 1,100 square feet though iscrazy because when you think
about 1,100 square feet and likethe groups that you get in
there, and you know, groups of30 or groups of 25 that you get
in there and the energy that youget into that space.
Now imagine that at a 10,000square foot warehouse or a you
know, whatever the next step isof what you guys are building.
Cause I know this was just acase study.
This was the first trial.
(22:35):
It's like, let's start small andlike you're quickly seeing,
like, okay, like this haspotential.
SPEAKER_03 (22:39):
Yeah.
SPEAKER_02 (22:39):
Um, and you're quickly seeing the city of
Webster when you have 50 carsout, you know, yeah, you know,
doing some car shows.
SPEAKER_04 (22:45):
And yeah, uh, we want to be respectful of Webster
Groves.
They've been so gracious uh inallowing us to launch this
business there.
So we're very mindful uh of youknow, no reving and no burnouts.
And it's actually in our uminstructions we give to people.
We want to be very respectful.
However, we want to grow into,like you said, the energy.
(23:06):
Uh, when you say it, man, itjust uh lights me up inside
thinking uh of having 50 to 100people in there competing.
Um that's uh that's it is trulyaddicting.
It's a a dopamine overload everynight when we go home with 20
people there.
So I can't even imagine.
Uh you had asked uh a minute agotoo uh things that we're working
(23:27):
on.
I truly believe this couldhappen.
Um there's no real sim racingchampionship of the world.
There's iRacing championshipsand there are various other, you
know, but there's no like Idon't know what I can or can't
say, like worldwide uh or worldum what is it WWE type you know
(23:48):
championship or MLB type thing.
SPEAKER_02 (23:50):
Yeah, even golf simulators have like some
virtual things now, yeah.
Golfing does.
SPEAKER_04 (23:55):
St.
Louis prime.
Uh we have all of theinfrastructure here.
We have um we have tons ofhotels, we have all the
convention centers.
Uh so my my hope and dream inworking with the partnerships
that we have with Podium One andAdvanced Sim Racing and all the
uh uh first form and A B, youguys, everybody, is to bring
(24:17):
together maybe the US's firstsim racing championship.
Bring people in town, yeah.
Bring bring people in town, uh,get Sims built, ship Sims here
from from top providers all overthe world, and and let's see,
you know.
So that's a vision I have.
Uh we'll see if it comes tofruition.
But you're the first to hear mesay that out loud anywhere in
the public.
Uh the teams heard it, uh, and Iam actively working on it on
(24:39):
social media, but uh that's adream.
We'll see.
SPEAKER_02 (24:42):
And they do it in the video game world.
I mean, we were promoting uh wehave a um a client that's in
Vegas and they have like thishuge video game Call of Duty
tournament where all there's 150computers, it's the same thing.
I mean, just a bunch of kidsjust locked in.
Yeah, you know.
Yeah, um, but yeah, that wouldbe that I mean St.
Louis needs more events thatthey're known for like that.
You know, things that once ayear, you know, 10,000 people
(25:03):
come to town, they stay inhotels, they stimulate the
community, they eat at localrestaurants, you know, and then
they have something that theypost all over social media.
You know, that's what I thoughtwas cool about the first warm
event is like those those it'snot just a St.
Louis event, like one of thoseguys brought one of those cars
in from like Utah.
I mean, people are coming infrom all over the country just
to sit their cars there at thatevent.
SPEAKER_04 (25:22):
We spent the weekend with Revved Up Wishes and Make a
Wish, uh, as well as theHamilton collection.
He brought like$10 million worthof cars.
Uh, just unbelievable uhexperience.
So, yeah, seeing that type ofstuff, people flying that in, it
just inspires us that it thatit's cape, it's St.
Louis is capable.
People want to be here, justgotta have the person bringing
(25:43):
it together.
And and that's what uh I hopeour team, Doug and I and and Ben
and our team can do.
So we'll see.
It's uh aspirational.
Um, we'll definitely have to geta lot of uh St.
Louis leadership involved topull something like that off.
But we're on the hunt.
SPEAKER_02 (25:56):
Yeah, absolutely.
So I want to talk about St.
Louis a little bit more.
So the STL bucket list, youknow, your favorite things to do
in St.
Louis.
You grew up in South City, yougrew up in St.
Louis.
What are some of those spotsthat you think of as like those
St.
Louis spots?
I'm putting you on the spothere, but there's a lot.
I mean, food spots, parks,events, things to do.
(26:17):
Um, I mean, let we can startmaybe with with the kids.
Like when your kids are growingup, like what are some of those
iconic spots you used to go towith the kids?
And then maybe some date-nightrestaurant spots that you love
to go to.
SPEAKER_04 (26:28):
So uh I'm gonna work my way backwards.
You you said me first, but thenyou wanted me to go back to
being kids and all that.
But I'll I'll say near and dearto my heart, Lone Elk Park.
Yeah, I I adore it.
Uh, personal reasons.
Um, I think it's just a hiddengem.
Where can you go and see uh elkand bison and raccoon and it's
(26:49):
quiet, and uh you don't realizeyou're right next to 44.
I love that.
But uh of course, now theaquarium, uh everything going
down on downtown that that isrevitalizing downtown, the um
Union Station, um, but the zoo,botanical garden, uh, both the
uh um the actual botanicalgardens and out in Grey Summit.
(27:10):
Uh we love going out there andwalking, getting some fresh air.
Um, but uh all of the the usualsuspects, the loop, um we love
going and getting pho overthere.
All the Greek restaurants aroundSt.
Louis, huge shout out to them.
They see me probably twice aweek, I feel like.
Um definitely love the Italianrestaurants, the Hill.
(27:31):
Um I love Dogtown.
Uh I am old enough that uh Iremember Westport uh going
through its cycles.
Um I've always had a blast outin Westport.
Uh I I spent a lot of time downin Florescent.
Shout out to BJ's Pizza uh uh upthere.
Um and uh Dipper and the crewout in Florescent, but um Hage's
(27:55):
and and yeah, I I I love themall.
St.
Louis just you can't go wrong.
SPEAKER_02 (28:00):
Um and a lot of these people are still going and
and uh you know there's so muchhistory in St.
Louis and families, and now it'sthe second, third generation of
of people that you when you werea kid that you would visit in
the 90s and now it's their sonthat runs the restaurant and
Torres.
SPEAKER_04 (28:13):
Yeah, you go in and you saw them sitting at the
table, you know, coloring, andnow they run the place.
You know, it's just the it's thecoolest thing.
Um I I don't know that I'll stayin St.
Louis forever, but I'll alwayshave a home here and it'll
always be home.
You know, I I think that uh asmy kids have uh they're both at
University of Arkansas, Wu Pig.
Um they um it it I I do thinkI'll I'll travel a little bit
(28:35):
more, but St.
Louis, the Arch.
Uh, I'm one of those guys whenyou do when you're I don't do
much road trip anymore, but whenyou come across that bridge and
you see Arch, you're like, ohGod, I'm home.
Matter what, 20 minutes, I'mhome, you know, wherever you're
at.
But uh just the best feeling,man.
St.
Louis is home.
SPEAKER_02 (28:50):
This episode is sponsored by Upshot Coffee,
three St.
Louis area locations inCottleville, Break Shop in St.
Charles, and their new Hi-Filocation in Clayton.
I personally use Upshot Coffeeevery day at my espresso machine
at home, and I try to visit oneof the shops at least once a
week.
They source the beansresponsibly from local farms all
across the world and they takecare of their staff and they
take care of the community.
(29:10):
Let's get back to the show.
Yeah, it's a good feeling.
Like driving back from Florida,you know, you always come back
through the arch.
And then it's like, you know,getting back home, they're like,
all right, now we canofficially, you know, yeah, and
and settle in.
But yeah, no, that's awesome.
You have a pretty good bucketlist.
So I guess, you know, to wrap uphere, if um if you could have
one race car driver at the racehouse, have you thought about
(29:34):
that?
Like one guy or girl driver.
I mean, I'm sure there's a tonof people you love to come to
the race house, but if you couldhave one person sit in one of
those chairs, it do you have onein mind or or do you have like a
dream guest?
I I kind of think of that aslike the podcast, like you know,
who would be my dream guest onthe podcast?
SPEAKER_04 (29:51):
Oh man, my team will kill me if I get this wrong.
I don't, um I I I don't.
There, they're just there's youknow, uh, we could go into like,
are they alive?
Not alive.
There's just so many uhunbelievable.
I think a lot of people wouldexpect me to say like Max for
stopping or something, but he'skind of standoffish.
Uh gosh, I hope he doesn't seeus.
(30:11):
I I love him.
Uh he's the best in the world.
But um I don't know if I'll seeit.
Yeah, I hope he sees it kind of,but uh you know, I I think
really more from me, more thanthe race car drivers.
Um, we we saw people thisweekend that are very prominent,
you know, the 300,000, 500,000followers sit down and try our
(30:34):
mobile rig, which is not nearlyas sophisticated or dialed in as
what you experienced at the racehouse in Webster Groves.
Uh, and he stood up.
This guy is loved by the carcommunity internationally, and
he said, That's the bestsimulator I've ever sat down on
and touched.
That blew our mind.
We didn't even do anything tothis one.
SPEAKER_02 (30:54):
So you're like, come to the shop.
SPEAKER_04 (30:56):
You're like, I just want the world to know how
talented the team Doug and Ihave built is.
The brand that we're building isfor everyone.
It's for St.
Louis, it's a safe place to comeand talk about cars.
You don't have to come in andpay to sit there and talk about
cars.
Uh, we want it to be affordable.
We'll always run promos.
Uh, we're gonna try to get asbig as we can, uh as quick as we
(31:18):
can, uh, intelligently.
Um, we get a lot of requests toput a spot here, put a spot
here, put a spot here.
But um, we're gonna do our bestto deliver a great experience
consistently through the VHSgroup uh for people's homes and
businesses, uh, and then umcreate those experiences uh at
the race house as well.
SPEAKER_02 (31:37):
So yeah, it's cool to get to serve people.
So like I have a B2B business.
Um I think of V VHS is obviouslyB2C, but like you're working in
people's homes, so it'sdifferent than hosting somebody
into like your space.
Yep.
You know, so now that we haveSauce Magazine, we have Food
Truck Friday this Friday, andand we have people come to this
event and they're like, oh, Ilove the magazine.
Like it's to see the communityand person come to place, it's
(31:58):
different than just doing abusiness transaction to sell a
golf simulator.
I mean, those are still greatand love it, but it's like it's
a different experience when youhave 20 random people in your
business on a Friday night andyou have no idea who they're
gonna be.
They just show up.
SPEAKER_04 (32:10):
Yeah, and you know and to see their faces light up
or um please don't do this, St.
Louis.
But like people bring Doug and Irandom gifts and we're like,
please don't do that, you know.
And um, it it's just the well,you brought us a gift today.
Yeah, I yeah, yeah, I can't helpmyself.
Uh maybe it's a St.
Louis thing.
Um, maybe maybe we'll make thatthe new St.
Louis thing.
(32:30):
Uh, no more high schoolconversations.
Bring a gift.
Bring a gift.
Um, but no, it's uh it'sincredible.
We love the smiles, the peoplewho stand up sweaty, uh excited.
We'll see them book again rightin front of us.
We're just having a blast overin Webster Groves.
We love St.
Louis, we love you guys.
Thank you for your support.
Um, you guys have beeninstrumental in our very quick
(32:51):
growth and getting off theground.
Yep.
Um, we will always be huge fans.
And my personal life, I truly dorely on you guys to, you know,
what are we doing this weekend?
Like, let me let me see whatwe're doing this weekend.
Yeah, the weekend of everyFriday morning.
SPEAKER_02 (33:05):
Every Friday morning.
SPEAKER_04 (33:06):
Every Friday morning.
So you guys keep killing it too.
Proud of what you're doing.
SPEAKER_02 (33:09):
Thank you, man.
Thank you for coming on the podtoday and and uh super excited
uh to keep telling the story.
And I know we have another videocoming up.
Um, we're gonna do anotherfollow back because of so many
people commented and they'relike, hey, like, can you show us
more of the space?
Like we were we kind of justshowed them the experience, but
now we need to show them thewhole space and hopefully host
another little team party thereor something and get the guys
out and get the girls out thereand and race the cars and and
(33:31):
really just you know highlightwhat you guys are building and
and what you guys are doing inSt.
Louis.
But no, I appreciate you comingon the pod today.
Thank you, brother.
SPEAKER_04 (33:37):
Really appreciate you all.
SPEAKER_02 (33:37):
Yep, we'll see you guys next week.
Thank you.
St.
Louis, thanks for listening.
Everything we do here is abouttelling the story of this city,
and that doesn't stop with thisshow.
On the Bucketless PodcastNetwork, we're diving even
deeper into the people, places,and moments that make this city
what it is.
Meet Me in Music with NeilSalsit captures the sound of the
city, past and present, endingeach episode with a live
performance.
(33:58):
For my Foodie Lovers, the saucewith Lauren Healy brings you
inside the restaurants thatdefine our culture every
Tuesday.
Gateway to Growth with JamalCornelius highlights the stories
behind the people that make St.
Louis work.
And every Thursday, Bryce breaksdown your weekend with This Week
in St.
Louis.
More stories, more voices.
Explore the full bucketlesspodcast network wherever you
listen.
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