The Strategic Travel Entrepreneur

The Strategic Travel Entrepreneur

Welcome to the Strategic Travel Entrepreneur! In this podcast, I share all the things I wish I knew when I first started my business over 10 years ago, to help you become a more strategic travel entrepreneur.

Episodes

August 10, 2022 29 min

I'm so excited to announce the Content Creation Intensive happening next month for travel business owners!  Before we get into the specifics of that, however, it's important to understand some of the foundations of content creation, what you need to be addressing in your content, and why it's so important to be grabbing quality content while you are in destination (as opposed to those free photo websites).

In this episod...

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Welcome to Part 2 of my incredible conversation with Christy Camren, fellow travel advisor and travel industry support partner.  She hosts the Travel Geniuses Podcast, and we have quickly become fast pals, as we both resonate with each other's travel industry perspectives.  

In this episode, we discuss:

  • Being more selective with the supplier partners we work with
  • Why it's important to select business strategies that work with ...
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    Today's wonderful guest is Christy Camren, who holds dual roles in the travel industry as both travel advisor and travel industry support partner.  She hosts the Travel Geniuses Podcast, and we have quickly become fast pals, as we both resonate with each other's travel industry perspectives.  So much so, that our conversation ran much longer than anticipated and ergo, I split this episode in two.

    In this episode, we discuss:

  • ...
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    Today's incredible guest is Sahara Rose De Vore, who is a Wellness Travel Coach, and Founder of The Travel Coach Network.  She is another travel industry disruptor, showing travel entrepreneurs alternate ways to profit from their travel passion.  Not only that, but she works closely with brands to elevate their wellness experience, as well as the importance of prioritizing wellness for their teams.

    In this episode, we discuss:

  • Wh...
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    Today's wonderful guest is Dawn M. Barclay, who is a veteran of the travel industry having served previously in the travel advisor role, and currently as a contributing editor for Insider Travel Report.  Her newest book, "Traveling Different: Vacation Strategies for Parents of the Anxious, the Inflexible, and the Neurodiverse", not only helps parents to navigate travel, but also serves as a resource chockful of strategi...

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    *HEADS UP*  This episode contains some cursey words!

    In part 2 of this mini-series, I'm bringing on my real-life social media clients, Chefs Tony and Melissa Badeaux-Shepherd of Two Chef Mission, to pull back even more of the curtain on how we have worked together to get their business to give them a full-time income this past year.

    In this episode, we focus on:

  • Finding the right places where our ideal clients hang out (so we can ...
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    For those of you that didn't know, I play dual roles in the travel industry.  I am both a travel advisor and support fellow business owners.  In today's episode, I wanted to present a real-life case study on social media clients I have been working with this past year, and how they have strategically built their business while working with me.

    In this episode, I focus on:

  • Why simply posting is not enough to attract clients to...
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    As we head into the summer season, it's typically a slower season in terms of garnering new business.  Knowing this, what can we do to still stand out when many are taking both physical and mental breaks?  I'm turning to something that not many business owners are utilizing and that's the offline marketing tactic of direct mail.

    In this episode, I focus on:

  • The three main types of direct mail methods
  • How I utilize an autom...
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    Today's incredible guest is Janet Bava, Chief Marketing Officer at AmaWaterways.  We initially recorded this episode as we were sailing on the beautiful AmaKristina along the Rhone River in April.

    In today's discussion, we focus on:

  • How to feed your marketing plan
  • How Janet strategizes to attract her own ideal client, aka travel advisors
  • Janet's favorite marketing mode
  • and so much more!
  • Enjoy (and take action)!



    ⚓⚓Please LIKE a...

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    I have been investing more and more time on LinkedIn and have started gaining some traction in these recent months.   Like other avenues of relationship marketing, LinkedIn strategy is playing the long game, but I have found also provides a different caliber of potential compared to the "social" platforms.  As such, I wanted to provide a roundup of some useful insights I have learned this past year, and share them with you,...

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    May 11, 2022 11 min

    It is not Saturday, but I did pull this audio from a very impromptu live I did in the Strategic Travel Entrepreneur FB Group (which I did on Saturday).

    And why?  Well because something big happened on Saturday--I got confirmation that the lurkers are indeed watching.  Who are the lurkers--potential clients and referral partners.  Where are they watching--from social channels.  Listen in to this episode to why I find this particularl...

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    Happy Global Travel Advisor Day!!

    Loving that the final installment of this series falls on this special day :)  Throughout the weeks I've discussed what visibility is, "secret" social media strategies, and why visibility isn't just about you or your travel business.  Today's episode is all about remaining visible in our very own travel industry.

    I focus on:

  • Cultivating relationships with supplier partners
  • Creating ...
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    Welcome back to the Visibility Series!  I've been focusing on how important it is before any other marketing strategies, to first get visible with your ideal clients and referral partners.  But, I have also noticed, that visibility, while it's important on your side as the business owner, is equally important to make sure your ideal clients and referral partners also feel seen.

    In today's episode, I focus on:

  • How visibili...
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    Social Media, as you know it, is not a visibility strategy.   Many people are under the impression that you just post things up, and clients will come.  But nope, that's not the case.  There is so much more strategy needed for utilizing social media as a tool to increase your visibility with potential clients and referral partners.

    In today's episode, I focus on:

  • Why I don't prioritize follower count
  • How I look for connect...
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    I posed the question to the members of the Strategic Travel Entrepreneur FB Group--what do you want to hear more of on the podcast, and the clear winner was lead generation.  In order to generate leads, you need to be visible to them.  You cannot just wait around for them to find you. 

    In today's episode, I focus on:

  • Why social media is not an immediate visibility channel
  • How to change your visibility mindset from selling to culti...
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    Today's incredible guest is Stephanie Cannon of With Stephanie Cannon.  She is a former CPA turned Travel Advisor turned Support Partner for Travel Business Owners.  She has also previously been on the Podcast (Ep 22) and featured in Prep for Wave Week.

    In today's discussion, we focus on:

  • What exactly is bookkeeping and basic terms to know
  • Documenting your financial transactions
  • Tracking your travel business expenses to avoid s...
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    Today I'm flying solo and posing the question "Is the way the Marketing Funnel currently presented, working for you and your travel business?"  

    In today's episode, I focus on:

  • Why the current marketing funnel is too passive
  • What you need to be doing to meet new people and keep the conversation going
  • Why hosting a challenge might be a great idea for your travel business
  • and quite a bit more!
  • Enjoy (and take action)!


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    Today's incredible guest is Alicia Lozano, CEO of the Motivated Co, and Business Operations Consultant.  You may remember her from Prep for Wave Week back in November :)

    In our very animated discussion, we focus on:

  • What exactly are business operations
  • Different types of tech to streamline your travel business operations
  • The importance of SOPs for your business operations (and what they are if you didn't know)
  • and so much more!
  • E...

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    Today we are celebrating the one-year anniversary of the podcast!!!

    In this episode of the podcast, I have another incredible conversation with one of our amazing supplier partners, Michal Maguire, Director of Integrated Marketing at AmaWaterways.

    We focus our discussion on:

  • River cruise travel trends
  • How AmaWaterways spent minimal dollars on their marketing during the past 2 years
  • The importance of list-icles
  • and more!
  • Enjoy (and take ac...

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    In this episode of the podcast, I have another incredible conversation with friend and colleague in business, Ana Ruiz, of The TravelBizCo.

    We focus our discussion on:

  • Pinterest strategies for your travel business
  • How branding is more than a logo
  • Lead magnet ideas
  • and more!
  • Enjoy (and take action)!

    Stay in touch with Ana:
    https://www.instagram.com/thetravelbiz.co/

    ⚓⚓Please LIKE and SUBSCRIBE for more episodes:

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