The Strategic Travel Entrepreneur

Last week I was on a local staycation visiting the Orlando theme parks, and little did I know, a business lesson would emerge from 1- one of my favorite attractions and 2- one that I've never noticed before on the dozens of times I've ridden it.  Join in on this episode to see the takeaways I had for the travel business.

In this episode, I discuss:

·       The evolution of documenting and preserving history

·      ...

We all know WHAT you should be marketing, but do you know how to appeal to the WHO?  Effective marketing for your travel business speaks to the people our ideal clients and partners are.  Join me as I share insights to get your digital audience thinking---how did they know that?!

In this episode, I discuss:

·       Positioning yourself as an expert in your niche

·       Truly understanding the pain points...

This week I wanted to delve into the world of marketing strategies, because they are not all created equal.  The strategy you lean on should take into consideration your stage of business and what your business needs the most right now.

In this episode, I discuss:

·       The MCC Method of marketing your travel business

·       What search engines and social media are and best for

·       Never forgetting the value of persona...

As we enter September, the start of the last quarter of the year, there is a sense of power and possibility in the air.  Hear some travel business inspiration and updates from Rita :)

In this episode, I discuss:

·        Some updates on what's happening the rest of the year in the world of the Strategic Travel Entrepreneur

·       Becoming profitable by breaking down your numbers and product/service mix

·       Your will...

Welcome back to the podcast, Sahara Rose De Vore of The Travel Coach Network, to discuss the results of her recent survey on traveler motivations.  We peel back a few of the layers of being in travel and trends we're seeing coming to the forefront for our industry.

 In this episode, we discuss:

·        Going beyond the surface level travel motivations

·        A recent PhocusWire article about travel influencing

·      ...

The AITB Audio Series launched on 8/16 and I wanted to share some short snippets from the 30-50 minute long interviews.

Listen in to hear incredible stories of entrepreneurship and learn some of the things it really takes to get to the next level in your business

Special thank you to our Featured Speakers:

Lori Gold, Owner, Explore More Mexico

Dr. Terika L. Haynes, CEO and Founder Dynamite Trave...

Ooo, I've had the idea for this episode burning in me for a while now, so let's go!  I KNOW I'm going to upset some people, and I'm ok with that because I firmly stand on what I say.  I'm also open to hearing your perspective, so head on over to the FB Group, so we can get a friendly discussion started :)

In this episode, I discuss:

·        What things cost in (and out) of the industry

·        What...

So I'm not gonna tell you to swap your brand to a beautiful bubblegum pink, BUT I do want you to utilize some the strategies and tactics that the Barbie movie did to have an explosive box opening weekend, and continued success the weeks to follow.

In this episode, I discuss:

·        The importance of knowing your client's motivations and desires

·        Intentionally selecting collaboration partners based on this...

Short and sweet episode because everyone's feeling a bit fried this week.  Focus back to basics, and if you need support, I've got some options below to support you :)

Enjoy (and take action)!

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SCHEDULE a 1-on-1 Consultation Call with me:  https://calendly.com/ritaventures/mark...

Welcome back to the podcast, Alicia Lozano of The Motivated Co, this time to discuss setting up systems in your travel business.  I was inspired to record this episode because I've been inputting a lot of my own systems in a project management tool, and Alicia just launched  a pretty amazing tool to help you with yours! 

 In this episode, we discuss:

·        Organizing your business with one process at a time

·        ...

What do I always say?  Everything is a learning opportunity!  And here's a few things I pulled from the Threads launch success that you can utilize for your travel agency.  Make sure to listen all the way through because that last one!!

 In this episode, I discuss:

·        Making your processes easy for your clients (and yourself)

·        Utilizing name notoriety in your marketing

·        The value of simplicity in bu...

I took a shower and when I came out a whole new social media app was booming!  Legit millions were already signed up within the first 2 hours, and by the next morning 30 million people were on.  And what is that new app all about?  Listen to the episode to find out more :)

 In this episode, I discuss:

·        The ease of sign up

·        How you should/should not use this platform

·        Building up our travel industry com...

It’s Social Media Day!  In honor of the day, I wanted to talk about certain social media tactics you can utilize for your travel business, as well as getting into gear and strategically planning out your third and fourth quarter objectives.

 In this episode, I discuss:

·        Preparing now for the 4th Quarter

·        Misconceptions and commandments of social media

·        The why behind certain social media posts

·        ...

*Disclaimer 1*  This is a a continuation of a 2-part episode :)

*Disclaimer 2*  I am personally getting veryyyyy vulnerable in this episode.  I'm sharing my story to help you do what I learned, and not what I did.  Please give me some grace as I'm clearly an ideas and marketing person, and not a finances one.

Welcome back to the podcast, Stephanie Cannon of With Stephanie Cannon, this time to discuss tax...

*Disclaimer 1*  This is a 2-part episode and will abruptly end at a cliffhanger moment :)  Stay tuned to next week's episode for the conclusion.

*Disclaimer 2*  I am personally getting veryyyyy vulnerable in this episode.  I'm sharing my story to help you do what I learned, and not what I did.  Please give me some grace as I'm clearly an ideas and marketing person, and not a finances one.

Welcome ba...

Do you feel duped when people tell you to generate leads on social media and email marketing, only to find out....that's not really how it works?

I did and my guest today, Dina Farmer of Lily and Magnolia Travel, feels the same.  Listen as I brainstorm with her ways to market her travel agency that don't solely involve those methods.

 In this episode, we discuss:

·        Effective ways to repurpose conte...

The Travel Tech Audio Summit launched on 5/31 and I wanted to share some short snippets from the 30-40 minute long interviews. 

Listen in to hear incredible stories of entrepreneurship and learn about some of the amazing tech you as travel advisors, or even suppliers, can take advantage of.

Special thank you to our Summit Featured Speakers:

Irving Betesh, CEO and Founder at Sion

David Chait, CEO...

When Ros and I first met to record this episode, it was like instant gab fest!  She is fellow travel business mentor and hosts her own industry podcast, Travel Agent Achievers.  

Not only do we align in our values and mission to drive the travel advisor industry forward, but we also come from similar fast food backgrounds--who would thunk!

She moved away from a corporate training career and immediately dove in hea...

It's a BIG day over at the Strategic Travel Entrepreneur Podcast :)

1.  Happy 100 Episodes!!
2.  Happy Birthday to Me!!

To celebrate, I created *drumroll please* the 10 Commandments of Travel Business Owners.  Listen in to learn what they are!

Enjoy (and remember to leave me a rating and review)!

REGISTER for the Travel Tech Audio Summit going live on May 31st!
https://travelbiztraining.c...