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March 24, 2020 57 min

Welcome to The Transportation Podcast, by VERCOS. 

In our 2nd episode of this podcast, our hosts Amit Singh Baghel and Javed Ahsan welcomed Mr Alok Jain to their studio. Mr Alok has been associated with almost every aspect of public transport in Hongkong for about 30 years now in various positions at Kowloon–Canton Railway Corporation and The Kowloon Motor Bus Company. Mr Alok enlightened us on following broad topics:

  • How few data-driven campaigns way back in 2003 doubled the ridership of a rail line
  • Why public transport should have differential services 
  • Why marketing and multimodal integration is crucial to the success of a PT system
  • Why one nation one card is imperative for the paradigm change envisioned in our national urban transport policy 
  • We hope all our listeners will enjoy this episode of The Transportation Podcast by Vercos. Please subscribe to The Transportation Podcast, by VERCOS. Your hosts Amit Singh Baghel and Javed Ahsan will be back shortly with another interesting and informative episode.

    Till then, keep walking!


    Disclaimer: The views expressed on The Transportation Podcast by the guest/s are solely his/her/their own, and do not represent the opinion/s of Vercos or it's founders, directors, employees and its affiliates in any way.

    Music from
    "Cheery Monday" by Kevin MacLeod (
    License: CC BY (

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