This week on The UpLevel Podcast, we sit down with Sharon Joseph, a dynamic leader in the tech industry and the CEO and founder of CrewAsis.ai. This marketing intelligence platform uses AI and data science to help consumer brands grow sales and market share. With over 25 years of experience at Fortune 500 companies like Google, GSK, PepsiCo, and Kraft Foods. Sharon’s leadership journey is packed with wisdom on navigating change, innovation, and building strong teams. Join us for an empowering conversation that will challenge your ideas on leadership, AI, and navigating crisis, chaos, and change.
In This Episode:
- Discover how Sharon became a change agent while staying grounded in her leadership and hear how she balances driving transformation with maintaining core values and creating stability for her team amidst rapid industry changes.
- Discover how Sharon pivoted from working in analytics for craft alcohol to founding Crewasis—a marketing intelligence platform that provides consumer insights using AI, launched during the height of the pandemic.
- Learn how Crewasis is revolutionizing the marketing world by combining data science with AI to uncover market trends and insights.
- Sharon shares how her involvement with Harvard Business School aided her company’s digital transformation.
- Sharon opens up about the challenges she faced as a female leader in a male-dominated industry and how she proved her credibility through her achievements, including joining Techstars.
- Sharon explores how AI can be used to enhance leadership and help companies navigate through chaotic times, making better decisions while driving innovation.
- Sharon discusses fostering a culture of responsibility, reciprocity, and strong relationships to create a positive and supportive environment at Crewasis.
About Sharon:
Sharon Joseph is the CEO and Founder of CREWASIS.AI, a marketing intelligence platform that grows sales and market share for consumer brands using AI and data science. The platform uses publicly available data to uncover insights and trends.
She works with companies like Haleon, Reckitt, Nike, and more. Sharon has 25 years of experience as a Fortune 500 executive in marketing and sales at companies like GSK, Kraft Foods, PepsiCo, Newell Rubbermaid, and Reckitt. She is a Harvard Business School (HBS) alumnus and currently conducts research in Martech and AI with HBS. Sharon lives in Brooklyn, NY.
Website: https://crewasis.ai/
LinkedIn: linkedin.com/in/sharonemilyjoseph
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