The Vibe

In the new episode of The Vibe podcast, host Alex Campbell welcomes Kate Denton, the Vice President of Brand Marketing at Pacers Sports & Entertainment. They get into the impact of COVID on sports marketing, its potential benefits, and how sports marketers can leverage the metaverse and technology to invite larger audiences to support their favorite teams and players.

Sports marketing is different from any other type of marketin...

In this episode of The Vibe, Laura Luckman Kelber, the Chief Marketing Officer at Double Good, joins our host, Alex Campbell, to discuss the tech space, the difference between apps and websites, transparency and data security, and marketing in the pre-email era.

The tech space is constantly growing and changing. As a result, companies focus on creating solutions featuring capabilities that will make them stand out and become the num...

In this episode of The Vibe podcast, our host Alex Campbell welcomes Lauren Loehr, the Director of Social Media and Influencer Marketing at Arhaus. They have an interesting chat about the idea behind social media and influencer marketing, their goals, and the significant difference between traditional advertising and building partnerships with influencers.

Social advertising and influencer marketing have become powerful weapons for ...

Before COVID, shopping was an experience for customers. When everything shut down, people realized through necessity that getting purchases delivered to the home was more convenient and less stressful than going to the store. But, just like working remotely, people don't want to give it up now that life is going back to normal.

But this presents a new challenge for shop owners: how do you control the customer's brand experie...

On this episode of The Vibe, Scott Brinker, VP Platform Ecosystem at HubSpot, writer at the Chief Technologist blog, and chair of the MarTech conference, discusses the latest in the world of MarTech with host Liam Moroney.

The COVID pandemic profoundly altered marketing, even in ways that we weren't expecting, like reinvigorating the QR code and the rapid shift to remote work (which may operate more on a spectrum as things retur...

Online communities are everywhere and freely accessible these days, but is that a good thing? Founder of Pavilion Sam Jacobs joins The Vibe host Liam Moroney to talk about where communities have been and why people demand more. 

The prevalence of free content and access to the Internet has created low expectations. As a result, people now turn to their peers to get feedback, especially about things that often happen behind closed do...

The digital world has opened many doors. It has allowed us to connect with people from all over the world and interact with them, whether personally or professionally. The scale is available to companies who want to promote their products or services. 

But let's face it, not every person is your ideal customer. So why waste time, money, and resources on an audience that's not interested in your offer. Instead, focus on those...