In this episode of The Vibe, Jenny Fernandez, the VP of Marketing at Loacker, joins our host Alex Campbell. The two discuss the difference between marketing teams in large companies and startups, why storytelling is vital in marketing, and the role of data in today's business world.
As technology evolves, so does marketing, and companies must adjust regardless of their size. But, despite the changes, one thing remains the same — marketing will always be customer-centric.
Therefore, it is critical for marketers, both in large companies and startups, to look at marketing not as a way to sell their products or services but rather to build trust and long-term relationships with customers (partners) and consumers.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
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The Piketon Massacre
The most notorious mass murder in Ohio’s history happened on the night of April 21, 2016 in rural Pike County. Four crime scenes, thirty-two gunshot wounds, eight members of the Rhoden family left dead in their homes. Two years later a local family of four, the Wagners, are arrested and charged with the crimes. As the Wagners await four back-to-back capital murder trials, the KT Studios team revisits Pike County to examine: crime-scene forensics, upcoming legal proceedings, and the ties that bind the victims and the accused. As events unfold and new crimes are uncovered, what will it mean for all involved? What will it mean for Pike County?