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May 4, 2022 37 min

In this episode of The Vibe, Laura Luckman Kelber, the Chief Marketing Officer at Double Good, joins our host, Alex Campbell, to discuss the tech space, the difference between apps and websites, transparency and data security, and marketing in the pre-email era.

The tech space is constantly growing and changing. As a result, companies focus on creating solutions featuring capabilities that will make them stand out and become the number one option for prospects. 

Still, it is hard to determine how to approach customers if you've just launched your business. Luckily, there's so much data in the digital space that defining your ideal customer profile is not as complex as it sounds. It all comes down to proper research. 

However, if you crave success, you need to be direct and transparent about accessing customer data and using it. If your methods provide a better customer experience, you can expect a thumbs-up from users. 

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