In this episode of The Vibe, Laura Luckman Kelber, the Chief Marketing Officer at Double Good, joins our host, Alex Campbell, to discuss the tech space, the difference between apps and websites, transparency and data security, and marketing in the pre-email era.
The tech space is constantly growing and changing. As a result, companies focus on creating solutions featuring capabilities that will make them stand out and become the number one option for prospects.
Still, it is hard to determine how to approach customers if you've just launched your business. Luckily, there's so much data in the digital space that defining your ideal customer profile is not as complex as it sounds. It all comes down to proper research.
However, if you crave success, you need to be direct and transparent about accessing customer data and using it. If your methods provide a better customer experience, you can expect a thumbs-up from users.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
If you can never get enough true crime... Congratulations, you’ve found your people.
The Piketon Massacre
The most notorious mass murder in Ohio’s history happened on the night of April 21, 2016 in rural Pike County. Four crime scenes, thirty-two gunshot wounds, eight members of the Rhoden family left dead in their homes. Two years later a local family of four, the Wagners, are arrested and charged with the crimes. As the Wagners await four back-to-back capital murder trials, the KT Studios team revisits Pike County to examine: crime-scene forensics, upcoming legal proceedings, and the ties that bind the victims and the accused. As events unfold and new crimes are uncovered, what will it mean for all involved? What will it mean for Pike County?