The Videocraft Show Presented by Video Husky

The Videocraft Show Presented by Video Husky

The Videocraft Show is a weekly podcast about the craft and business of content creation. Whether you're an aspiring creative or established video veteran, this show is here to inspire you. Join host Jon Santiago as he interviews makers and creators about their strategies and stories about building their own audience through video. New episodes released every Tuesday morning!

Episodes

July 25, 2022 69 min

Want to make your home studio setup look like a Hollywood production? Then, this episode of The Videocraft Show Presented By Video Husky is for you!

Kevin Shen is the founder of Dream Studio Course, a step-by-step course teaching video creators about the principles of home studio design. Kevin offers Dream Studio Course in three different formats - a self-directed course, 1-on-1 coaching, as well as a cohort-based program, which ha...

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Stumped for ideas around how to build a business model for yourself as a creator? In this episode of The Videocraft Show Presented By Video Husky, this conversation may help you sp

Simon Owens is a long-time journalist, marketer, and PR professional who’s built an audience for himself covering the creator economy. His industry newsletter reaches over 5,000 subscribers and his podcast generates roughly 1,000 downloads per episode. 

...

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How do you become the kind of creator that brands trust with a steady paycheck? With more than 10 years of experience in both public relations and influencer marketing, this week’s guest on The Videocraft Show Presented By Video Husky can offer some guidance.

Kristyn Snell is the founder of ModernSpeak, a global creator management agency based in Alberta, Canada. They represent and manage brand deals for more than a dozen creators ...

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We talk a lot about the importance of revenue diversification for video creators on this show. Beyond brand deals, selling merch, or creating your own physical or digital products, another source of income for creators is memberships.

 

In this week’s episode, we talk with someone who can help you jumpstart your own.

 

Jen Matichuk oversees strategic partnerships at Memberful, a software platform that empowers creators to sell memb...

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There are many ways to make a living as a YouTuber. One way is through brand deals and sponsorships.

 

But what should you charge? Who should you contact? And what differentiates a good brand deal from a bad one?

 

These are questions we answer with this week’s guest on The Videocraft Show Presented By Video Husky. Apple Crider is the co-founder of Creators Agency, a talent management company that at the moment focuses primarily on...

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Think you can’t make a living as a content creator with a small audience? 

 

Think again.

 

Our guest this week on The Videocraft Show Presented By Video Husky is living proof that you can build a career as a creator with an audience of fewer than 100,000 YouTube subscribers!

 

Kelly Driscoll is a creator who’s built a small but loyal following around beauty content. Kelly focuses specifically on the verticals of skincare and k-bea...

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Ever wondered what it’s like to live in Portugal? Specifically in the southernmost tip of the country?

 

Then you probably should check out Algarve Addicts on YouTube. Since 2018, Algarve Addicts has been sharing perspectives from foreign expats on where to live and what to do around the region.

 

The channel is the brainchild of Nick Robinson, an expat himself who moved to Portugal more than two decades ago from South Africa. He s...

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"A 20 something will not have the same issues of a 40 something. And they maybe didn’t find someone on YouTube who could relate to their demands or their issues and problems, you know? And now I got those women saying, ‘Oh my gosh, I’m so glad I found you on YouTube. Finally, someone who speaks the same language as me in terms of fashion.’ So to me 40, 50 - it’s just a number!" - Frederique Bros

 

When it comes to fashion, ...

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Stop selling and start educating. That is the approach to video taken by this week’s guest on The Videocraft Show Presented By Video Husky.

 

Caton Del Rosario is the co-founder and director of marketing at American Mortgage Network, a 100% employee-owned lending company. They offer a full suite of mortgage products for clients, including conventional, adjustable, government and jumbo loans.

 

Purchasing a home, especially for most...

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Short-form video is all the rage these days. But most small businesses don’t know how to leverage it.

 

Enter Ray of Ray Motion Films.

 

Ray Motion Films is a full-service digital marketing company based in New Jersey. And Ray has carved out a niche for himself in his local area, working mostly with companies providing financial services. He’s accomplished this by focusing on helping small business owners create “beautiful, unique,...

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Giving you back your time while taking the frustration out of automation. That is the mission behind Automate Your Life, a YouTube channel that on the surface teaches viewers how to leverage the latest innovations in smart home technology. This week on The Videocraft Show Presented By Video Husky, we have the pleasure of welcoming Brian Read, the founder of Automate Your Life, onto the podcast!

Brian started the channel with a simp...

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“One thing that keeps me going is a lot of the comments and interactions that I get on social media, and through YouTube, where people are telling me like, ‘Oh, I love your channel, I've been making a few recipes a week, these are our new favorite things that we're cooking, we're eating in more, we're not taking out so much.’ And that makes me think that I'm leaving, like a positive impact in this world.” – Ange...

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Travel, lifestyle, filmmaking, and so much more. That in a nutshell summarizes the content of Toronto-based creator, Lizzie Peirce.

 

Across YouTube, Instagram, and a variety of other platforms, Lizzie has amassed an audience of more than 300,000 followers. Through her content, she aims to inspire hopeful creators to take the leap into the world of creativity while providing them actionable advice for how to do so.

 

As a creator, ...

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“There is this kind of tension between what you are on the inside and what you are on the outside professionally, and whether you have to make a choice between two different things or (if) you can blend it together. And I think that leads to a lot of satisfaction when people get it right. And I think it leads to a sort of lifelong (feeling of) ‘I wish I had done this’ or ‘I wish I could go back and do that’ if you ignore the other ...

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“Even if they have an interview with Google, Facebook, Apple, Netflix, or even Tesla or PayPal, they will always have Amazon in the mix.”

— Holly Lee

 

Holly Lee is a recruiting leader turned career coach with 20 years of industry experience. From Facebook and Google to Amazon and Microsoft, Holly has worked for some of the biggest and most innovative companies in the world today. 

 

She spent a large chunk of her career at Amazon ...

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“I feel like, for a long time, we were like we want to have this many downloads, blah-blah-blah, and we pulled the number literally out our butts. And now we're just much more focused on the people that actually really love our show. How can we serve them in a deeper way? How can we connect with them in a deeper way? And then your mission becomes more clear.” 

— Krista Williams

 

This week, we have the second part of a special ...

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“It's not always easy to take, especially if it's more negative-skewed or critical-skewed. But you know when something's true if you are super in tune with who you are.”

— Lindsey Simcik, Almost 30

 

This week we have part 1 of a two-part episode of The Videocraft Show Presented By Video Husky. Our guest is Lindsey Simcik, co-founder and co-host of Almost 30, a top 50 podcast with more than 30 million downloads since it...

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Another season of The Videocraft Show Presented by Video Husky is a wrap! And that means it’s time to look back at the season that was.

From a fashion historian to a family who started a channel as a bonding activity at the start of the pandemic, we talked to video creators from a variety of backgrounds.

 

In line with previous seasons, Jon Santiago and producer Nikki Vicente reflect on what they enjoyed and learned from each guest...

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“We want to help people, on all levels, understand how to get their message out, build a personal brand online using these free platforms. How do you make that into a legitimate business? We want to help creators figure all those pieces out.”

— Heather Torres

 

With close to 2 million subscribers across two YouTube channels, Think Media is one of the internet’s top authorities on the art and business of video creation. 

 

And in th...

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Thinking about becoming a content creator, but don’t know what to create? If you’ve got kids, maybe you should try turning to TikTok as a parent for inspiration.

 

That’s what one Maryland-based mom decided to do in 2020. And as a result of sharing the funny things her kids say on TikTok, she’s attracted more than a million followers.

 

Laleh Jennings is a video creator who can be found through her handle @inamotherworld. On a ...

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