June 17, 2025 • 46 mins
Bronson shares his journey from medical sales to raising over $45 million for multifamily units and other investments. He emphasizes the importance of mindset, persistence, and a sense of purpose in achieving financial freedom. Bronson discusses his strategies for raising capital, the benefits of multifamily investing, and his recent shift towards acquiring businesses for better cash flow. He also delves into personal development through affirmations and visualization, offering actionable advice for viewers looking to transform their financial lives.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 4 (00:00):
Instead of the, I can't do this.
(00:02):
The question is, how can I dothis?
How can I, and so we've haddeals, been able to close and
been able to work through itbecause we've just said, how can
I, if the deal's good enough andyou're willing to ask enough
questions, get around to people,a partner, even give equity, or
whatever you gotta do, then alot of you can get a deal done
just simply by persistence.
And sometimes it's not alwayspossible, but most of the time
it is.
And that's how a lot of dealsactually get done.
(00:22):
Yeah.
Is they do take a sense of gritand persistence to be able to
get something done.
Speaker 6 (00:35):
Welcome to the Wayfinder Show with Louis
Hernandez, where guestsdiscussed the why and how of
making changes that led themdown a more authentic path or
allowed them to level up in someareas of their life.
Our goal is to dig deep andprovide not only knowledge, but
actionable advice to help youget from where you are to where
you want to be.
(00:57):
Come join us and find a way toyour dream life.
Speaker (01:12):
Welcome back to the Wayfinder Show.
I'm your host, Louis Hernandez,and today our guest is Bronson
Hill.
Bronson is a real estateinvestor, capital raising
expert, and founder of BronsonEquity.
He's raised over$45 million.
He is a general partner in morethan 2,500 multifamily units.
He's also the host of MailboxMoney Show and the author of
(01:34):
Fire Yourself.
I just learned.
He's got another book calledRich Brain, which we'll learn
about as well.
Bronson is on a mission to helpothers achieve the financial
freedom through passive income.
Bronson, welcome to theWayfinder Show.
Speaker 2 (01:48):
Hey, Louis, really excited to be here today and we
were talking a little bitbefore.
Excited to hear Schwa storiesand and really talk about
investing now.
I love it.
Speaker (01:55):
Excellent.
Thank you.
Before we get into all of thatlet's hear a little bit about
your origin story.
How'd you get into this mess?
Speaker 2 (02:03):
Yeah, so I I basically had been doing some
single family over the years andit really wasn't getting me to
my goals as quickly as I thoughtit should.
I was a well-paid medical salesprofessional, was making over
$200,000 a year.
So I'm making good money, but Ididn't have really, A lot of
people say they want financialfreedom.
For me, I wanted time freedom,right?
I wanted the time to be able totake a vacation and be able to
(02:23):
travel and be able to create,write a book and create music
and do the things I wanted to doand spend time with family.
I actually worked with a couplephysicians that made over$2
million a year each in thebusiness.
These were cardiologists and,but yet they were working 60 to
80 hours a week every week.
And it just, to me, it did notfeel like freedom.
So I thought I wanna learn moreabout, as Warren Buffett would
(02:43):
say, making money while yousleep.
And he has a.
Quote that says, unless youlearn how to make money while
you sleep, you'll work until youdie.
And so I started to learn aboutinvestments that actually I
could scale my wealth withouttaking up more of my time.
Got into multifamily investing.
Started to meet up in SouthernCalifornia.
I found an investor, startedraising some money.
A lot of things happened.
I.
Now we've raised, yeah, close to$50 million for different
(03:04):
investments.
We're buying businesses now,we're doing oil and gas, other
types of deals that provide cashflow for investors.
And I was able to leave mycorporate job about three and a
half years ago.
So been a great run.
It's we've had a lot of a lot ofgood things, a lot of
challenges, which you can talkabout and just really love
talking about passive income.
Speaker (03:20):
Yeah.
Excellent.
Before we get into that part Iwanna know now that since you've
done that and been fairlysuccessful with it what do you
do with all the time?
You have freedom for now?
I.
Speaker 2 (03:31):
Yeah.
I'd like to say I wish I just, Ihave all these, I take all these
days off and all this time, butI do take.
Last year, my goal was 150 dayswhere I don't do any work.
And that involves no email, nowork, phone calls, things like
that.
I think I, I was right aboutthere, about a hundred forty
five, a hundred fifty days.
And it can sound like a lot oftime, but if you think of, if
you just take the weekends off,that's 104 days, and then you
(03:52):
take holidays at, be reachedabout one 15, so those other 35
days or just a week, a quarteror so, just going on trips and
taking things off.
So I think it's.
So I love to travel.
I love to, you and I are bothrunners, so I do trail running
and spartan races and thingslike that.
And then I love creating, so Ilove being able to create,
experiences with my daughter, beable to create books and other
things.
So when I'm not taking time off,obviously I wanna create things
(04:13):
that really impact people.
So the older I get the more Irealize we're just, our time of
this earth is limited, and soour energy's limited.
So what are we gonna do with it?
How are we gonna invest it andreally do what?
We're here to do.
I think purpose really is verygrounding and it really allows
us to really feel like we'remaking a difference.
And I think we're just wiredthat way.
If we're ever in a place wherewe don't feel like we have a
sense of direction you can feelvery lost.
And we've all felt that way attimes.
(04:34):
And I think, just having a senseof purpose and focus.
And so I've been trying toreally push myself on both ends.
How do I take more time off?
To be able to reflect and dothings to gimme life and the
purpose and, a lot of thingsaround that.
And then also, how do I makemore money in the business?
How do I scale up over there?
And I think it's possible.
It's not like you have to workmore to make more money.
It's, you can just be moredirected and really have your
(04:55):
way where you can do both, whereyou can actually have a
self-managing company and thenreally have it grow and scale
over time.
And those are some goals that Ihave.
Speaker (05:02):
Excellent.
Yeah, I was actually at theBerkshire Hathaway meeting.
Warren's last one.
I go every year, but.
This may have been my last onetoo.
And he talked a lot about thisstuff.
And it's interesting'cause hisif you really think about it,
that's what he realized veryearly on and that he wanted too.
But what we look at as work andmoney making is what he, I.
(05:23):
Always wanted to do anyways.
That's just his passion, right?
So he sits there and he, hisidea of what to do with that
time freedom is to, sit down andread six, seven hours a day on
different ideas and just thinkabout, the world and his
investments and the riskinvolved.
And he's rewarded.
He not only has been rewardedwell for it, but he's rewarded a
lot of people who trusted himfor it.
(05:45):
So that's great.
Yeah.
So
Speaker 2 (05:47):
what yeah, I think I, I do think studying and be,
sorry.
Speaker (05:51):
Go ahead.
Speaker 2 (05:52):
There's a little delay here.
Sorry.
I think that, I do think thatstudying and being, interesting,
one of the things I've learnedin my research on wealthy people
is that people that are verywealthy on often will study and
research and learn and spend.
A lot of, it's, it becomes likea part-time job.
So like Warren Buffett, hours aday reading Mark Cuban, Oprah
Winfrey, a lot of very wealthypeople spend a lot of time.
Time educating themselves.
And that's a huge, if who wantsto grow their wealth, just
(06:15):
invest in, 20 minutes a dayreading a book or listening to
audio books.
I think last year I finished 90books.
This year my goal is 90 and I'mon track for a hundred this year
on 2025.
So it's just, I think you haveto continue what it does, it
allows you to bring ideas fromdifferent places and bring them
together.
And it's all different types ofbooks, but I just think, really
engaging your mind is soimportant and coming up with new
ideas and, interacting withthose is important.
Speaker (06:35):
Yeah, where you brought that up.
I, you mentioned earlier, whichI wasn't aware of before this,
but you wrote a book called RichBrain, right?
And that's where you did theinterviews with all of the high
net worth folks.
Speaker 2 (06:47):
Yeah.
Yeah.
So my my first, so my firstbook, fire Yourself is on the
shelf behind me here.
I replaced your working incomewith passive income in three
years or less.
Became an Amazon category numberone bestseller for real estate
investing.
And it really is, how do I gofrom doing stocks, bonds, being
a, just a traditional money,investor to like actually
getting into real estate,learning about passive inve
investing, vetting any e deal ata different size, and the
(07:09):
process of raising$50 millionfor real estate and other.
Types of deals.
I've had all these conversationswith, high net worth investors,
average net worth of 2 million,some as high as, several hundred
million.
And just, what I really try tolook at is what are the things
that actually make someonewealthy?
And really, this there's anarrative Louis in our culture
that's you're either born withmoney or you're not.
It's the haves.
(07:29):
And the haves not, this is verycommon in our.
In media and culture is the, thehaves and people that, the trust
fund people, whatever, and thatstuff does happen, but it's not
really the way things actuallygenerally work.
And you and I know that becauseI imagine you probably became a
middle class family, I'mimagining.
Is that correct?
Speaker (07:45):
I am no.
I grew up in a very lowerworking class family.
Yeah.
I'm first gen immigrant family.
Speaker 2 (07:52):
Lower, yeah.
So you, yeah.
But you did not come from awealthy family.
And so actually, fidelityInvestments in 2019 did a study
and they found that actually 86%of millionaires are self-made.
So just like yourself, like me,they did not come for, they did
not inherit their wealth, right?
And so if that's the case.
Then these are learnable,teachable things around mindset
(08:13):
and habits.
And so I wrote this book, it wasRich Brain, how the Wealthy
changed their Brain to changetheir Bank account.
And then I realized I had torewrite it'cause I was about
talking about the mindset, thewealth habits, the networking,
all that stuff.
And then I realized, those arethree books.
So basically I narrowing it downjust to rich Brain.
Which is, what are the specificmindsets around wealth?
There's something called wealthworthiness, which allows people
to actually hold and have wealthand not blow it.
(08:35):
And also, walking in, just ifthe different activities such as
affirmations, I call themwhisperings, is what we say to
ourself along the way and acouple other kind of mindset
habits that people do that arewealthy.
So that's really what rich rainis brain is about.
I'm hoping it will come out thisyear in 2025, but I've gotta get
Kraken and on the rewrite hereto get that done.
Speaker (08:52):
Okay, so what that that's an interesting thing.
I actually, as somebody who's,who a few times have built a
little bit of wealth and haven'tdone as great of a job of
holding onto it in the pastthat's changing.
But what is that transitionthat, it seems like it's an
evolution, right?
Where you learn how to makemoney, but keeping it can be
actually a greater challenge.
(09:13):
So what are those tricks?
Speaker 2 (09:16):
I think, yeah for most.
So for most people it reallycomes down to I have this thing
called wealth worthiness.
'cause what'll happen, a lot ofpeople, they will start with
okay, I make a hundred thousanddollars a year,$50,000, whatever
the amount is.
And then they'll say, oh, I gota raise.
Now.
I go, I.
125,000 or go to 150,000 wherethey these in incremental bumps.
Eventually they're making reallygood money.
(09:36):
And that's in a good scenariothat will happen sometimes that
people will stay where they'reat.
The a hundred thousand dollarsperson will just find a way to
make a hundred thousand dollarsversus somebody who's making a
million dollars, they'll justfind a way to make a million
dollars.
So there's this kind of innerthermostat or this inner
thermometer that kind of cankeep us at a certain level.
And there, there are casesthough, where somebody makes a
big jump from one level to amuch higher level.
I had this happen where I wentfrom, making.
(09:58):
Good salary, my medical salesjob, and I went to, but
basically I was able to about 20x my net worth in four years.
And that really happened becauseI was able to, through
affirmations, through steppingin and just saying visualizing
this, becoming this differentperson, I was able to step in
and receive it because I be, Ibecame that person versus a lot
of people, their plan forbecoming wealthy is to, A,
(10:20):
either win the lottery or havetheir wealthy uncle die and
inherit the money, right?
Those are the options that arebefore us.
So if somebody's give the.
Give the money to them, thenthere's really no idea of how am
I actually going to be able toget there.
And so this is very similarthough too, this idea of
worthiness.
If I'm a single guy and I'm at aparty and I walk into a room and
I see a beautiful woman and andI wanna go say hello to her, my
self talk is negative, right?
(10:41):
If I'm like, oh, I'm not goodlooking, she'd never like me,
I've got nothing to offer, how'sthat conversation gonna go?
It's probably not gonna go verywell, or it's probably not even
gonna happen, right?
And it's the same with wealth.
It says about 90% of people haveself-sabotaging behaviors, if I
walk into a business meeting, ifI walk into a place or an, a
meetup with other investors andI'm not seeing myself in the way
that I want to be seen or thatkinda as that person of wealth
(11:02):
then I'm not gonna be able toidentify those deals.
And I have an example of this.
I actually I.
I was looking at, I was continudoing, stepping into, okay, I'm
gonna be a 10 x person and whereI'm at right now with my net
worth, how are we gonna getthere?
It comes from okay maybeacquiring a certain type of
business or something else.
And I basically, an opportunitycame and I tried to pass on it,
but I kept coming back to, no, Ithink this actually could be an
opportunity.
Opportunity.
'cause it was so big, it waslike five times the size of our
(11:24):
current business.
But I thought, okay, this isactually something that could
actually take us to the nextlevel.
And so I was able to see andidentify it because I became
that person.
So again, I think it's just soimportant how we think about
ourselves in relation to ourwealth.
And there's things that we don'teven know that are actually
hindering us as we show up.
So it's like a lot of those aremindset things, but that idea of
wealth worthiness is verycritical to that.
Speaker (11:45):
Yeah.
We're gonna stay on this one'cause this is a really good
topic.
If that's okay, and it's alittle bit different.
Yeah.
The I will say this.
I've known, like you, I've knowna lot of high net worth folks
and I just notice.
We all have limiting beliefsaround different areas, right?
Like you mentioned a pretty girlin the bar sometimes it, it's
that, sometimes, for a lot of usit's around money, right?
(12:06):
And what I've noticed with a lotof them as I've gotten to know
them and be and built a networkaround them and their good
friends, is oftentimes theydon't have the money when they
see an opportunity.
Like they see something like yousaid, you identified a five x
opportunity for your businessand oftentimes I, when I've had
limiting beliefs, I see that andI'm like, oh I can't do that.
(12:27):
I don't have that money.
But they don't see that.
They're like, okay, this is agreat five x opportunity.
How are we gonna get it?
We're gonna do it, it's not likeI can't do it or not shooting it
down, or something like that.
Did you find that to be the caseas well?
Speaker 2 (12:41):
Yeah, I think that I, it's so easy to discount
ourselves and think, oh, that'sa great opportunity for someone
else.
The famous scene I can think ofis the movie Dumb and Dumber.
I just watched this recently ona plane trip where they're at
the very end and you know thesetwo guys, and they're walking
around and it's the bikini buscomes by and they're like, Hey,
we're looking.
For two guys to help us out,whatever.
And then he says, oh yeah.
Like they, they basically passon this opport always, it's a
(13:02):
good opportunity for someoneelse kind of thing.
But that's what we do, right?
Yeah.
We pass on a good opportunityand it really occurs.
The same with wealth is it's andwhat they, this has been said,
I'm not the person that came upwith this, but instead of the, I
can't do this, the question ishow can I do this?
How can I do this?
And so we've had deals, beenable to close and been able to
work through it because we'vejust said how can I if the
deal's good enough.
(13:23):
And you're willing to, askenough questions to get around
people, a partner, even giveequity or whatever you gotta do.
A lot of you can get a deal donejust simply by persistence.
And sometimes it's not alwayspossible, but most of the time
it is.
And that's how a lot of dealsactually get done.
Yeah.
Is they do take a sense of gritand persistence to be able to
get something done.
So I think that I.
It's easy to discount ordisqualify ourselves, but again,
if you're visualizing, I'll sayit this way, isn't the mindset
(13:44):
thing Napoleon Hill we have thesame last name, but he is not
related.
I wish he was, but he would say,spend 30 minutes a day.
Thinking about the person thatyou intend to become, right?
Yeah.
30 minutes a day.
That's a long time.
Yeah.
But if you think about thatokay, if I'm a 10 x, let's say
I'm a, let's say I have anetwork, I'm a billionaire,
right?
What kind of presence do I have?
What kind of house do I live in?
What kind of, how do I walk?
What kind of stat, what kind ofhumility I.
(14:06):
But also what kind ofconfidence?
What does that look like?
What does that feel like?
And if I'm visualizing myself asthat person, that eventually I
begin to become that person,right?
Yeah.
And so I begin to show up in away where I have a sense of
power.
And so there's this idea of Ithink Robert Kiyosaki came up
with this, the idea of be, do,and have, right?
People want, they don't want to,they don't wanna become the
person or do the things.
They just wanna have the stuff,right?
I wanna have the jet, I wannahave the money.
(14:27):
I want to have the, but that'sthe wrong order, right?
And that's where people that winthe lottery, they just have,
right here you go one day, allof a sudden here's a hundred
million dollars.
And they don't, they haven'tbecome that person.
So then typically they mostlyblow out.
Most people will go bankruptthat are, lottery winners or
there's NFL players that 85% of'em go broke within five years.
The ES ESPN documentary calledBroke, which is really
phenomenal interesting to learn.
But the idea is that you need tobecome the person.
(14:48):
So you basically become theperson internally.
You see yourself that way.
You show up that way, you do thethings that a wealthy person
does, and then.
Over time, you have the stuff,right?
So that's how the character andthat person has developed the
visualization.
You actually become that person.
But it has to start that way.
Or else, you might haveincremental jumps.
People do it incrementally, butthe way you make big jumps is
(15:09):
you have to spend a lot of timeon the mindset side where you
actually become that personfirst, and then you start doing
those things and then you havethe stuff.
Speaker (15:16):
Yeah.
I love that.
Oh, there is so much gold inthat.
Bronson, what are if we can getreally concrete here, like what
are some of the affirmations ofvisualizations that you did when
you went to this work?
I.
Speaker 2 (15:31):
Yeah.
So yeah, I'll get vulnerablehere, or, full kimono.
I went through a divorce sevenyears ago and I, came through it
and I just felt no sense of selfworth.
I felt am I even okay?
Am I okay with God?
Am I okay with myself?
Am I even.
Lovable.
A lot of things were reallylike, hit me very at a very deep
level.
And so I started to, I actuallyfound some Zig Ziglar's
affirmations and I startedreading some of those and one of
(15:52):
'em.
And then I created, startedcreating my own.
And one of'em I created was I'mworthy of the love and belonging
of others, or, as a beloved sonof God, I'm worthy of love and
belonging of others.
And like that, that just, I, Ididn't, when I said it, it
didn't really feel real.
And whenever we have somethingwe know is true in our mind.
We don't feel it in our heart.
A lot of people know they'reloved, right?
We know we're loved, we knowwe're important, but like we
(16:12):
know it in our head, but wedon't feel it, right?
Or we know that we have gotwe're doing the same as
everybody else, but we don'tfeel it.
We don't actually, it doesn'tcome from within.
So the only way to get it fromyour head to your heart is you
have to meditate on it.
And that's what these I reallycall them whisperings, right?
Affirmations are what you say.
So you know, the idea aboutworthiness and really seeing
myself as a worthy person.
Another one was really aroundjust being self-confidence.
(16:33):
Says, I Bronson own the roomwith the confidence and the
authority of a king.
And I really lean into that.
And so this is my, this is who Iam.
And so now in the beginning thatfelt, didn't feel authentic to
say that it didn't feel likethat was real to say that.
But over time what happens, andit was probably, it took six to
12 months, but it started to ohman, I actually do feel this
internally and.
So I can walk into a room and Icould tap into that.
(16:55):
I'd be like, man, I show up thisway now.
I am this guy versus I felttimid before.
So again, the reason I call themwhisperings instead of
affirmations and affirmation iswhat you say in the mirror.
Whispering is what you say toyourself.
When you're about to walk in theroom or you start to have that
self-doubt, you come back andsay, no, this is who I am.
And you whisper those truths toyourself, either what you know
to be true.
Story, what you want to be trueabout yourself.
(17:15):
And then what happens is wordsare very creative.
Now, if you take us to thedeepest level, for me it's a
very faith oriented level aboutwhat you know, God, in the
beginning, God created and hespoke and he said, let there be
light.
He could have just snapped hisfingers.
He could have just created, buthe actually spoke and then it
happened.
And so by us speaking words, itactually creates something in
our life, right?
If I don't speak it out, if Idon't say it, if I don't
(17:36):
actually say I love my daughter,I can do all the things I love,
she may not know unless Iactually say it, right?
So to me, words are things thatactually have creative power.
So as I create myself through mywords, I create, Hey, I'm this
loving, confident person.
I'm a great dad.
I show up in this way.
I have the confidence, authorityof a king.
I'm worthy, I'm a giver.
I give in these ways, whatever.
I'm actually creating that in mylife.
(17:58):
And if something goes out or Istart to act a different way, I
say no, this is the person thatI am.
So then it allows me to livefrom a place of my values, a
place of what I'm creating formyself.
And it's worked.
It's definitely worked to do allthis.
It takes me, yeah.
Time to set that up.
And it takes about five minutesa day.
Walk through those, but I readmy goals, my mission statement,
my whispers.
I do all those every morning.
But what happens is I have thisincredible benefit that I walk
(18:18):
in a room.
I know who I am.
I know why I'm there.
I know what I'm there to do.
And so that opportunity presentsitself.
I'm able to walk forward in it.
So I think those are the thingsthat really have shifted the way
that I see myself and how I'mable to have that confidence in
those areas.
Speaker (18:31):
Oh, geez, Bronson.
I love that man.
I gotta say I think I wanted anexercise as part of a sales
training where we had to createour life list, they called it
right?
Where we just, everything wewant to do with our lives,
right?
And then reverse engineer it.
And figure out what do we needto survive right now and what do
we need to knock some of thoseoff?
(18:51):
And then what do we need for allof them, right?
And we put a dollar amount nextto'em, and then we, get there
and look at that number.
And it's always shocking, right?
It's always very shockingnumber.
It is just a number.
Back then when I did this, Ijust remember seeing it like it,
I was like, it scared the crapoutta me, right?
I see this number.
I'm like, no way.
And then the key is you gotta.
Exactly to yourself.
(19:12):
Like you said, you say toyourself, I deserve, X amount to
be making X amount, in avariation of that, to live the
life I want or whatever.
And and I think when you firstsay that to yourself, just like
you said about owning the roomor something, there's a real
discomfort it's hard to say,right?
I think or, but once youactually do it.
(19:32):
And you start to internalize it.
There is there you can like,almost like physically feel the
internal transformation, right?
I'll give you a another example.
I went through, yeah.
For years I wanted to I wantedto qualify for the Boston
Marathon.
All right?
So like back in 2014 I was abouta close to a five hour
marathoner.
And I said, oh, I want toqualify by 2020.
(19:55):
And that became like a mantrafor me.
I, I'm gonna qualify I qualifyfor the Boston Marathon by 2020,
and I knew the times I had tohit and all this.
And I could I'd say I can run amarathon and, under three 10,
all this stuff.
And back then it just seemedlike impossible.
I, I get scared, I felt sillysaying it, sharing it, all this
stuff, it just wasn't.
A conceivable time.
Now I can pretty comfortably rununder three 10.
(20:17):
I've qualified many times, but Iremember the run I was on a long
run where I physically just.
Ran and saw the timer at thenext to the finish line in read
letters where I might just cry,you know where it said 3 0 4 and
I knew I had to beat it by sixminutes, and and it was, and I
saw it and I crossed the finishline.
(20:38):
And after, I just I just startedbawling.
This was just a long run, atraining run, and that, and I
qualified.
And then I went to a grandma'smarathon, ran that marathon, and
my time at Grandma's was exactlyon the dot flat 3 0 4, and that
was part of that training forthat.
Isn't that incredible?
So you, it is really all what wecreated in our head, right?
Speaker 2 (20:59):
Yeah.
It's,
Speaker (20:59):
yeah.
Speaker 2 (21:01):
There's this story.
Jim Carey, the actor, he had, Ibelieve I could make it the
amount, amount wrong, but it wasbefore he did Dumb and Dumber
before he did.
And I, he used to be make JimCarrey fans.
His nineties movies, but he didhe wrote himself a check for$10
million for services rendered.
And this was five years out.
He wrote a post date.
He would pull it out and hewould look at it.
And literally it was like, I getkind of goosebumps thinking
(21:22):
about it, but to the month, likehe got his$10 million check for
being in, I think it was in Dumband Dumber actually.
Yeah.
And so this stuff is real.
Yeah.
It's I've had times where Ivisualize something.
It's just what you're saying isI feel worthy this, whatever.
So it's like I, people I do, Iused to do a real estate meetup
in LA and we had 60 people, 56people show up every time.
I remember we, we did thismonthly and the last six years,
(21:43):
I just recently stepped out ofit.
But we had a guy show up to oneof these meetings and we did a
lot of, we talk a lot aboutmindsets.
We talked about real estate, butwe'd spent about five, 10
minutes on mindset and differentthings.
And this guy was just like, youknow what was kinda looking
around like this is a joke.
What number?
The thing is the dumbest thingever.
And so he was in the wrong room.
'cause I realized like.
When it comes to, people that,for me there's a huge link
between invest.
(22:04):
Investing real estate and reallybecoming a different person.
'cause that's what it allows youto do.
It's not that I love realestate, I love what it does for
me.
I love what investing does.
It opens up freedom of time andall these purpose and but
anyway, but there, I believethere's so much mind work and so
much heart work that can be donethat allows us to just be a
better different person that wecan actually show up, be more.
Present.
(22:24):
We'll be happier, we'll be morefulfilled.
We'll go after our dreams.
Otherwise, we, the alternativeto that is you become a victim.
Just there's all these reasonswhy you can't do it.
And this is how most peopleoperate.
They're critical of everything.
There's a lot of cheap seats andpeople just criticize others.
But it's the idea of being inthe arena, being on the court
and just actually living life.
Speaker 3 (22:40):
Yeah.
And
Speaker 2 (22:40):
Bernie Brown, who's a favorite author of mine, she
wrote a book, the Gifts ofImperfection, and she said that
she checks about shame ofvulnerability.
She would say, there are peoplethat are critical of.
Out there, but she said, ifyou're not on the court like
getting your ass kicked, then Idon't care what you think about
what I'm doing.
Yeah.
I don't care about it.
But a lot of times we can be soattuned to the people that don't
care about us that, are criticalor we get a critic here and
(23:01):
there, but that's a sign thatwe're actually doing something.
So I think that kind of ties inwith this, but again, maybe it
speak to somebody in some way,but just the being willing to
put yourself out there to dothings that are different, to
try unconventional things, nomatter what critics say.
Just because you want it, you'rewilling to become that and
you're open and you wanna becomethat, that better person.
Speaker (23:16):
Yeah.
Oh man that's so good.
Let's let's transition a littlebit.
It's hard'cause this is deepstuff and I, this is actually
one of the things I originallywanted to start the Wayfinder
show for, was to have theseconversations.
But I know you wanna talk alittle bit about your business
as well.
So let's do that.
So you got into multifamilyinvesting and why multifamily?
(23:38):
First of all.
Speaker 2 (23:39):
Yeah.
So for me I actually, there's asaying when the student is
ready, the teacher appears.
And so I had some single family,I had four single family houses
with with a partner and justrealized it wasn't allowing me
to get to my goal as quickly asI wanted.
I have a relative that has beendoing multi-family investing for
years, and he's like, why don'tyou do multi-family apartments?
And I was like I don't have themoney.
He said you can raise the money.
So I started learning, just someof the efficiencies of
(24:02):
multifamily.
It actually cash flows, at leasthistorically.
The last few years have been alittle different, as but it's
cash flow better, it's much moreefficient asset generally.
Instead of having a hundredhouses, you imagine we've got a
repair guy that go, has to go toevery single house and if
there's an issue and go look atthe issue and then go to Home
Depot and come back versus, whenyou have a hundred in one place.
Space with the same roof, thesame plumbing, the same type of
(24:23):
appliances, the same paintcolors.
Typically that maintenanceperson is full-time on staff.
Maybe there's multiple full-timemaintenance people on staff, and
so it's much more efficient.
So I think the idea of beingable to scale up and do more
efficient assets I would sayfrom real estate, they say that
multifamily has been.
Number one owned institutionalasset class, right?
So it's very common.
People, large institutions doit.
(24:43):
There's hedge funds and realestate investment trust and
different things that do it.
So it's a very stable product.
Obviously with rates rising veryquickly, that's changed things a
little bit, but I think it'ssome, it's understandable for
people, and it's a great way forpeople to jump in and start
learning how to grow theirwealth.
Speaker (24:58):
Yeah.
So you are also pretty wellknown for being an expert in
capital raising.
I'm assuming that goes in linewith what we've been talking
about, which is you use that tofigure out how to buy these
multifamilies that you couldn'tjust write a check for
originally.
So talk a little bit about that.
Speaker 2 (25:15):
Yeah, exactly.
Yeah.
Yeah.
You know that we had our foursingle family houses.
The next project we did was 225units, and people say how would
in the world would you go fromfour single families to a 2 25
unit?
It was mostly, partner.
I had a partner who had beendoing it for 15.
Years had been managing these.
So we had a partnership to beable to do that together.
And then I found investor put ahundred thousand into that deal
and we raised a few milliontotal for it.
And and the deal worked out verywell.
(25:36):
So I think that, having.
Team and having seeing how toreally help people.
This is one thing, a lot ofpeople listening, maybe they
have more money than they havetime.
If you have more than a halfmillion or a million dollars,
then you know, you maybe being apassive investor would make more
sense for you.
But if you have less than a halfmillion, it's maybe being more
active.
So for me, I didn't really havea lot of savings and like I
said, I went through a divorce,so I.
(25:57):
I had to say, okay, I'm, I don'thave a lot of time and I'm gonna
make time.
So I was doing 30 hours of mymain job, maybe 30 plus hours,
35 hours of my real estatestuff.
And I just tried to try to finda way, how can I really help
people that have a moneyproblem?
Not that they don't have money,right?
Simple, have that problem, butthat they have money.
They don't know how they investit, where they get cash flow.
They don't know how to investit.
They should be doing realestate, but they don't know how
to do it.
So I started.
(26:17):
Educating around that.
I started a podcast, started amonthly webinar that we do where
we bring ex panel of experts inand we talk through different
things related to real estate.
I wrote a book, so thesedifferent things really just to
try to help people in thatconversation of how do I grow my
wealth without taking up more ofmy time?
How do I, I.
I have my business, I've got myfamily, I've got my job,
whatever the thing is.
And, but how do I grow that?
How do I actually help peoplemake money while they sleep?
(26:40):
So we've started, we startedmultifamily.
We've done over 2,500multifamily units.
We've shifted the last coupleyears to go a lot more kinda the
private equity route, buyingbusinesses doing oil and gas,
even doing debt funds that arein first position, debt funds in
real estate, but basicallythings that cash flow.
Because real estate used to cashflow really well.
Meaning, people invest and theyget ongoing monthly, quarterly,
cash flow.
(27:00):
And that's what allows people,my book says, fire yourself.
If you don't have cash flow, itmakes a lot of money someday
that's great, but it doesn'tallow you to leave your job.
It doesn't allow you to actuallyhave that income.
And these types of investmentsthat I mentioned, they do.
So we've done a lot in realestate lately.
We've shifted to a lot morenon-real estate stuff that
really provides cash.
Flow.
And it's all really one of threereasons people come to us.
It's for appreciation of,growing well, growing a
(27:22):
long-term wealth cash flow ortax benefits.
So people are paying more than50,000 in taxes per year.
There's ways you can reducetaxes substantially through
investing in different types ofinvestments.
Speaker (27:32):
Yeah.
Excellent.
I'm wondering with some of theseacquisitions, whether it be the
multifamily or the, or, thebusinesses you've been buying
are, how are operations handled?
Are you all verticallyintegrated or you look for
outside managers or what isYeah,
Speaker 2 (27:48):
so my.
Yeah so my approach really is Ilook at things as a passive
investor.
I'm a passive investor outsideof what I do in our business.
And so I look at things as apassive investor.
So I, my understanding goal isto own everything and really
operate nothing.
I wanna have partners that do alot of the work.
I still wanna be able to traveland take time off.
And so I want that for ourcustomer as well.
And so I find, best in classoperators in different spheres
(28:11):
that provide different, again,against solving one or more of
those.
Problems, cash flow,appreciation or tax benefits.
And so that's how, as aninvestor I can say I know
multifamily, but for me rightnow, I, multifamily is an
interesting time.
We've done some deals last year.
We did a couple of multifamilydeals.
I think we're gonna wait untilthings make a little more sense
for us right there.
So we're gonna shift to thingsthat do cash flow very well
mineral rights for oil and gas,or oil and gas drilling itself,
(28:33):
or maybe buying a business.
If you convert to cap rates, sopeople are familiar with cap
rates as if you owned a realestate project in cash, what
would the return be per year?
If you're getting these days,four, five, 6% cap rate, cash
flow from a cash investment,that's not bad on a multi-family
deal, maybe a little higher.
But we see some of thesemid-size businesses, they're
selling for three times profit,which would be about a 30 to 35
(28:56):
cap rate.
So we're talking like a five toseven times the cash flow,
right?
So that's a whole differentbusiness, right?
So I think it's, as an investor,that's a passive investor, you
have a choice.
You could be a one trick ponyand only do multi-family real
estate.
Or you could do self-storage ormobile home parks.
You could do short-term rentals.
You could do you could buyprecious metals.
You could do oil and gas, youcould do coffee farms In South
(29:16):
America, you can, there's allkinds of things you can do.
So I think as an investor.
Investor, you have to reallydefine what are your goals.
If your goal is cash flow, thenyou need to find things that
actually cash flow, which realestate right now is not a great
cash flow investment.
It's a great long-terminvestment.
Yeah, but it's not a great cashflow investment.
So again, if I wanna leave myjob and my book, I talk about
(29:37):
this, I just need, I need to getabout five or 6,000 a month.
In cash flow for my investments.
And then I was free.
I didn't have to replace$200,000, which was my sale, my
income.
I just had to get to about70,000 a year.
And that was enough for me tolive okay enough and have a
baseline that I was okay tolive.
So I think that that's, a lot ofpeople miss that and I think
it's just, it's good to be opento different types of
(29:58):
investments as you look at whatyour goals are.
Speaker (30:00):
Yeah.
So if you're gonna be a passiveoperator, then you're just
looking for the income.
That means you're probablybuying some pretty decent sized
businesses and properties thatyou can get great professional
management with.
And what are these businessesin?
Yeah.
What are the sizes and such?
Speaker 2 (30:18):
So we've done some different things.
We've done, there's a rollupstrategy we've done in car
washes where, you might buy acar wash for, five times
earnings or something like that.
But if you have 20 or 50 carwashes, you might sell them for
12 times earnings.
So there's a higher multiple.
Pull on the earnings of just byputting'em together.
So that's the roll up strategyis one way.
Yeah.
We've done, we actually werejust under contract.
(30:39):
This is a big, this would, thiswas the five x and this is, we
were gonna buy this business andwe had seven months in, we, you
did a pause, we'd done all thediligence.
And then it was basically thiscompany was an e-commerce
business that dropped ship fromChina.
And it was, the numbers werecrazy.
It was like we were bringing.
About two and a half million tothe table to buy a business that
produced about four and a halfmillion dollars per year in cash
(31:00):
flow after debt service.
Wow.
So this was a business that wasthe number and it was a$13
million purchase, but it was a$10 million or so loan.
But then the lender said becausethe tariffs, we need a personal
guarantee from you, and we'renot willing to do a personal
guarantee.
Okay.
And so we ended up we ended upwalking on the deal.
So again, that was, it wasdisappointing, but.
Again, we do see thoseopportunities out there.
They're rare for passiveinvestors, but we do bring
(31:21):
passive investors to those dealsbecause they're unique.
They provide diversification andthe cash flow on this
projections, it was at least 20%cash on cash almost from the get
go.
So it's the numbers can bereally solid for both the
operator as well as theinvestor.
And then I, I wouldn't be doingthat deal.
If I didn't have a partner whois an e-commerce expert and
he'd, internet marketingbackground and bought and sold
multiple businesses in space,but, it took a little time to
(31:42):
find that partner, but when nowthey have the partner, we're
looking for other types ofopportunities.
But I love that approach becauseagain, I can talk to people that
are really.
Estate investors and say, Hey,how's it going with cash flow?
And they're like, oh man, thisjust stinks.
Every call.
I was like, what am I doing?
I want, I need more cash flow,right?
So I said here's an opportunityand here's why we shifted over
here and here's what we likeabout it.
And there are always risks.
(32:03):
There's different risks that arethere, but some of these
businesses, they just are,they're solid, boring businesses
that have been around for awhile and they just, they print
money.
So it's fun to be a part ofsomething like that.
Speaker (32:13):
Yeah.
That is exciting.
Was with you obviously.
The real estate background, I'mwondering, and there must have
been something that happened orhappening that's forcing you to
transition towards thebusinesses, right?
Because I, I see this for a lotof people now, myself included,
looking at businesses as well.
Do you, did you have any certainchallenges with maybe, and you
(32:37):
know that forced thattransition?
Yeah.
Speaker 2 (32:41):
Yeah, everything's gone perfect the whole time.
My investing journey never hadany issues.
I just, I can't say it with astraight face.
Yeah, no we have had somechallenges.
We really had there was a BlackSwan event where rates were,
people were paying three or 4%on interest.
And then pretty quickly becauseof how quickly the rates rose,
it was, some of these debtproducts were nine to 12% a
very.
Short period of time.
(33:01):
So we saw, some of themultifamily that we'd invested
in, that the same product in thesame market was worth over a 24
month period.
And the same condition was worthabout 40% less, right?
So if you do the math, if you're20%, you put 20% as a 25% as a
down payment, and the sameapartment in the same condition
two years later is worth 40%less.
You're negative no matter what.
(33:21):
And if you didn't have, if youhad long-term debt, hopefully
you're in better shape.
If not, you're in trouble.
Even if you feel like you couldextend it.
So we had a couple deals thatreally struggled, that really.
Struggle.
And so I think that, it'simportant to, to share those
stories.
I think for us, it taught us theimportance of either, first of
all, being well capitalized, 20%down is not a good way to go
about those projects, at least35, 40% down is ideal.
If you can have long-term fixeddebt, that's typically better.
(33:42):
We've also, there's a downsideof that.
You can have a lot of prepaymentpenalties and paid millions of
dollars as if you but as we weretalking before we started
recording, it's just you do thislong enough you're gonna have
challenges come.
I've lost investor funds.
Ken McElroy did the forward inmy book.
He's got 3 billion in realestate.
He's lost investor funds.
And I think it's important weshare those stories because it's
learning.
Some people will look at thingsand they'll just say, oh, this
(34:04):
went and it didn't go well andtherefore, I'm a failure or
something like, oh, this, I'mjust not good at this.
It's no, there's learnings thereand it's just, are you gonna get
the lesson you gonna learn orare you just gonna put in the
towel?
And most people don't, they justkinda won't screw, I guess
they're just not gonna do thisagain.
Yeah.
And so those are painful, hardthings and I get that.
But.
I do think right now, again,coming to real estate now I do
think real estate is a greatlong-term investment, I think in
(34:25):
the short run.
It's challenging.
It's challenging for investors.
It's challenging to raise money.
The, i, the ironic part is thebest time to raise money is
actually the worst time.
Like when it comes from a dealperspective to raise, I.
Money, right?
So when everybody's giving youmoney, we've had times where we
raised$8 million in 24 hours.
Looking back, it was not, andthat deal turned out fine, but
it was like it's typically,those are the times where
(34:46):
everybody's excited about it.
Where it's actually the,probably the most risky time to
invest.
So the idea of being acontrarian, everybody wants to
do it, but nobody actually, likenobody actually, it's hard to
pull the trigger when that,you're in that situation.
Speaker (34:58):
That's right.
Yeah.
That's why I, going back to howwe started with Warren Buffett,
you gotta admire how he setshimself up to take advantage of
opportunities like this.
'cause I'm seeing some of thebest real estate opportunities
I've seen in over 15 years.
And now, but not a lot of peoplecan capitalize on that, and he's
always got a war chest ready tojust jump on that when it
(35:19):
happen.
Makes you think too what else iscoming?
Yeah.
But,
Speaker 2 (35:24):
well and his, the way he started too, he had his
partnership.
So he, I think in the sixties,he had his partnership and then
he had a point where he just waslike, I can't really see
opportunities right now.
'cause this, he was really thepresident of the stock market
and buying businesses.
And it was just so frothy thathe just returned investor funds
and waited.
And he waited, I think a coupleyears.
A few years.
And then he started up again.
But it's fun.
It's funny how.
Again, just being actuallypeople talk about wanting to be
a contrarian, but you know whenyour stock is on the cover of
(35:46):
Forbes Magazine or I hadsomebody, actually a friend that
she was invested in Nvidia andshe bought it 14 years ago, put
$500 in it and now it's worth,it was worth over 200 k and this
is not like a high net worthperson.
This is just somebody who's likea friend who peer and that was
most of her wealth that was inthat.
And I said, and it was thelargest company as far as stock
capitalization in the world.
(36:07):
And I said have you thoughtabout selling?
And I was like, oh, I think it'sgonna go up more.
And I said there's a lot.
When you're the largest thing inthe world, right?
Yeah.
There's, you might go up another10, 20, 30, 50, or a hundred
percent, but you're not gonnaget like a 10 XA hundred, like
what you've had so far.
So I think that a lot of timeswhen things are on fire, things
are really hot.
Everybody wants to be on thosethings, but that's the time you
should really think aboutselling.
You really should think aboutselling because again it's we
(36:30):
don't always see risk per, andthat's how most investors get in
trouble.
Speaker (36:33):
That's right.
And the opposite too.
When by when, blood is on thestreets, as they say.
Speaker 2 (36:39):
Yeah, exactly.
Exactly.
Speaker (36:41):
Bronson I could talk to you forever, I promise you I'd
get you off within an hour.
So we're gonna transition intoour world famous Wayfinder four.
All right, so give us a hackthat you use.
I know you've already talkedabout a good one at the
beginning here, but just toanother life hack that you might
use.
Speaker 2 (37:01):
Yeah a life hack.
So I think for me I make a goaleach year to read books, and
like I said.
My goal this year is 90 bucks.
I try to do it when I go onruns.
I'll do it when I'm at the gym.
I'm in the car, I'm cleaningaround the house.
I put an earbud in and then Ido, I love audio books.
There's of course there'sAudible, which is great, and
there's a membership.
You can buy books there.
I also actually really not evenjust from a cost perspective,
(37:24):
but there's a couple appsthrough my local library.
One's called Hoopla, the other'scalled Libby.
So it depends on where you live,but these are digital apps.
And so you get free audio books.
You gonna get all these freeaudio books.
So what I'll do sometimes isI'll listen to a book.
And it, I just don't, I thinkI'll like it and then I get it.
I don't really like it.
So I think the challenge issometimes you get into a book,
you gotta be one to let it go.
But if I paid for it, if I paid10 or 20 bucks for it, then I
feel like I have to finish itand I get stuck.
(37:44):
So if I want to continue tolearn, read books, I'll just
download a whole bunch of booksand then I don't always have to
pay for it.
Somehow I will, I be like, Ireally don wanna read this book
or listen to it.
But I think being able to havethe flexibility, then I,
sometimes I'll start, I startedspeeding'em up, so instead of
going, just one time where youcan go up times 1.5.
Then I got to like times two.
So a lot of in between is liketimes two and times three speed.
And so we're like, oh my gosh,that just sounds stressful.
(38:05):
And it can, so the key is you goto where it's stressful, then
you bring it down a little bitto where it's not.
But I think that I actuallyretain pretty well.
It works really well for me.
I'm a pretty auditory person,but I, it's just a great way,
again it's giving your minddifferent things to process and
you can make connection.
And just even from historicalbiographies or other sorts of it
could be self-help or personaldevelopment books, investing,
all different types of booksyou're gonna gather a lot from.
(38:27):
So I think things are gonna lookvery different in the future
with chat GPT and learning andeducation, but I think if you're
able to synthesize informationand pull it from different
places and be able to make theseconnections.
You'll be in a situation, you'relike, oh, I know what to do
because you've, learned thesebiographies.
You learn what Abraham Lincolndid or what some of Warren
Buffet did or what.
You'll have all these differentthings you can draw from, which
I think is really valuable.
So I think that the audio bookapps are great.
(38:48):
The free audio book apps aregreat.
And then speeding up if you cana little bit just to get
comfortable with.
That's good.
Speaker (38:53):
Yeah, I love the using the library.
I always forget that one.
I gotta use that more.
But I will say with Audible,it's pretty easy to return a
book if you're into it.
A chapter in you realize, Hey, Ican't listen to the rest of this
Speaker 3 (39:04):
chapter.
Speaker (39:04):
Okay, I did not.
Oh, yeah.
You can just click on the appand pretty much, and.
Through the app.
Oh.
And return it.
Nice.
Okay.
So you get your credit back.
That's great.
So that's kinda nice.
Great.
Yeah.
Yeah.
Another hack I've learned withAudible is if you put stuff on
your wishlist a couple times ayear, they'll have a wishlist
sale and you get two for ones orsomething like that.
Yeah.
Which is cool.
Yeah,
Speaker 3 (39:22):
that's great.
Speaker (39:23):
The favorite, how about just a favorite, it could be an
activity, a book a show,whatever.
Speaker 2 (39:30):
Yeah.
Yeah.
I have a lot of favorites.
Let's see.
I, my favorite book of all timeis, I think I mentioned Brandon
Brown, this book, the Gifts ofImperfection.
I'm gonna, through my divorce, Ijust I love this book and I
think what I loved about it was,it's just the idea of there's no
prerequisite for you beingworthy of love and belonging,
right?
You just because you are,because you're alive, right?
We're all we're all worthy oflove and belonging and just
(39:51):
really the idea of owning yourstory.
Story, the idea of Hey, this ismy story, whatever your story
is, just being able to own itand say, this is who I am, this
is my life.
And just being able to it washard for me to say, Hey, I am at
the time, a 37-year-old singledad and a divorce.
That was hard.
It was hard for me to say.
And so once I was able to ownthat, it really led to a lot of
freedom.
Great book.
Another great book that Irecommend a lot is the Chris
Foss book.
(40:12):
I got to have lunch with him onetime.
It's called, never Split theDifference.
Oh wow.
He's a former FBI hostagenegotiator.
And he was the leadinternational hostage.
Negotiator.
So there's one or two Americansthat are kidnapped in the world
all around the way at differentpoints.
And so he'd be on the phone inthe US talking to people about
how to get their loved one backwhen they were kidnapped in
Columbia or kidnapped in Asia orwherever.
(40:32):
And yeah, there's all thesestories, all these great things.
He just says, everything's innegotiation.
So how do you work with peoplein a way that's win-win?
And he should think that thetitle comes from, you can't
split a hostage, right?
You can't split the differenceon it.
You gotta get the whole person.
True.
So how do you work in such a waythat you actually can.
Have a good, really negotiatewell.
So it's really good practicalthings around, doing business
deals, working with your spouseon things and whatever.
(40:53):
It's, just really making surethat you're working with people
well.
Speaker (40:56):
Yeah.
Oh, I love that book notice,but.
Read a handful of times.
It's a, but I can't I'm jealous.
You got to meet him.
He's so good.
And as a real, my day job is areal estate agent, so I he
actually co-wrote a book withsomebody else called a full fee
agent, which is all aboutnegotiations in our world.
Okay.
And so yeah it's great.
So how about a piece of advicefor your younger self?
Speaker 2 (41:20):
Yeah.
I get this question a lot orfrom time to time and yeah, I
think what I would do is I meanI honestly, when I was younger I
was very involved in ministry ata church.
I was a high school youthpastor.
I was helping kids, with thingsin their lives and how do we,
make good decisions and leadpeople to God and.
Spirituality.
I think it was great.
Like I really got a lot out ofit.
It was a lot of characterformation for me, so there's a
(41:41):
lot of good stuff there.
I think it would've been helpfulto go to real estate meetings,
to spend more time reading somebooks around investing, things
like that.
It just would've been helpfulfrom a framework to understand
that.
I just, I wasn't as interestedin the time, but I think that if
I'd found a mentor.
On people in the space that Icould have learned from.
I think it would've been reallyhelpful.
So I think that is something Iwish I, again, I don't know that
(42:03):
I was really interested at thetime, but I just, I think that
would've been really helpful forme.
Speaker (42:08):
Cool.
How about a, you can choose oneof these to talk about either a
big opportunity or a limitingbelief.
Speaker 2 (42:19):
Yeah, I would say limiting belief.
I think for a lot of years Ijust, I really didn't feel
worthy of having a lot of moneyor I didn't feel worthy of.
I dunno, I'm trying to think ofwhat exactly, I dunno if I
really put it into words, but Ithink being treated well in
relationships or really being,having somebody be there to
support me in a way that Isupport others I think that was
very much a limiting belief.
(42:41):
And I think that as I've gottenolder, I just have to continue
to, we all have limitingbeliefs.
No matter how much work you do,there's still things that come
up.
And so I think that really beingable to address them, to bring
those to light and what am Iactually believing here?
And so sometimes what I'll dois.
I'll say like even if I have anidea about someone, I'll be
talking to somebody and they'llsay, oh, this person says, or
they think this, or theywhatever, and I say did they
(43:01):
actually.
Actually say that.
I'm like no.
And I say how do you know that'swhat they think?
Or how do you know that?
So a lot of times, like it'sgood that we doubt our doubts,
right?
It's good that we bring light tothings that we don't know to be
true.
And so this happens a lot inconversations have to be like
what do we actually know here?
Okay.
You think that and you feelthat, but you don't know that
person really feels that, butyou don't know that's true by
your, you don't know.
So I think a lot of times justreally figure out what you
really know and then realizejust what's speculation.
(43:23):
And then yeah, I mean there'sall kinds of applications.
It could be a business deal.
Why they're not calling back, orit could be a relationship
thing, and why is she not intouch with me or what, those
kinda things.
It's there could be a lot ofreasons for that.
And just talking yourselfthrough that I think is really
important.
Speaker (43:36):
Yeah, that's a good one.
Yeah.
I think we all have that wherewe think somebody else thinks
something of us and it keeps usfrom connecting with that
person.
Yeah.
And then we actually do, andturns out it's not that at all.
All yeah, exactly.
Bronson,
Speaker 3 (43:51):
exactly.
Speaker (43:52):
If you if our listeners wanna know a little bit more
about you where could they findyou?
Speaker 2 (43:57):
Yeah.
Thanks man.
I have a free gift for youraudience.
There's we're talking aboutinflation quite a bit in our
business because, things arethey say inflation's 3%, but
yet, everything costs 5100% morethan it did five years ago.
So inflation is not actually, I.
3% or if it, spiked, went up anddown, it's gotta be a much
higher level, that's gonnacontinue'cause of the government
spending and irresponsibility.
(44:17):
And the question is, instead ofjust being pained by it at the
pump or at the grocery store, orjust in life by cost going up,
how do we actually use that toour advantage?
They're incredible ways, asthrough real estate.
They're investing in differenttypes of investments, precious
metals, even borrowing.
And so I wrote this guide calledHow to Use Inflation to Your
Advantage.
And so this is like a 30 pageguide that just has a bunch of
stuff people probably haven'theard of.
(44:37):
And if you text the wordinflation to the number three,
three, seven, seven, seven.
So just on your phone you textthe word inflation to three
three.
3 7, 7, 7, it'll ask you foryour email and it'll send you
that for free.
And then also kinda let you knowabout what we're doing, some of
our investment deals and stuffthat we have coming up.
But yeah, this has been a lot offun.
Louise, really appreciate youhaving me today.
This has been great.
I.
Speaker (44:56):
Likewise.
Yeah.
This is, we're gonna have tohave you back on.
I think we, it sounds like we'rekindred spirit, so I would like
to have you back on maybe seehow that lunch with Yeah.
Chris Vos went as well that wasgreat.
Thank you so much.
You yeah,
Speaker 2 (45:08):
for sure, man.
Love to.
Speaker (45:10):
Yeah.
You are a really deep person,man.
I really appreciate all yourinsights and your authenticity
and your vulnerability.
It's not often people do shareall of that.
They just come in here and.
Tell us all the great things andrah, about their lives and what
they're doing.
But I appreciate you being realwith us and our listeners and
hope they check you out and yourinvestment as well.
Thanks, man.
I
Speaker 2 (45:29):
really appreciate it.
I love yeah, love what you'reputting on here and I think
there's a delay on the thinghere, but yeah, life is always
happening for us and not to us,even though it feels the other
way.
But I think that, it'severything is helping us grow to
become the people we're meant tobe.
So I appreciate how you're doingthat as well, Luis and or Louis
and it's really fun to be here.
So thanks for having me.
Speaker (45:43):
Awesome.
Just one more time,'cause I'mgonna do this right now.
It's three seven.
Seven seven, right?
Speaker 2 (45:50):
It's 3 3
Speaker (45:52):
3 3.
Seven.
Seven, seven.
Yeah.
Speaker 2 (45:54):
Three three.
Seven.
Seven, seven.
Okay.
And it text word inflation.
Speaker (45:57):
Yeah.
All.
And we're gonna text you.
Inflation coming up, comingright over.
Thanks a lot, proton.
All right,
Speaker 2 (46:03):
thanks man.
Speaker 7 (46:09):
We hope you've enjoyed the Wayfinder Show.
If you've got value from thisepisode, please take a few
seconds to leave us a five starrating and review.
This will allow us to help morepeople find their way to live
more authentic and excitinglives.
We'll catch you on the nextepisode.
Instead of the, I can't do this.
(00:02):
The question is, how can I dothis?
How can I, and so we've haddeals, been able to close and
been able to work through itbecause we've just said, how can
I, if the deal's good enough andyou're willing to ask enough
questions, get around to people,a partner, even give equity, or
whatever you gotta do, then alot of you can get a deal done
just simply by persistence.
And sometimes it's not alwayspossible, but most of the time
it is.
And that's how a lot of dealsactually get done.
(00:22):
Yeah.
Is they do take a sense of gritand persistence to be able to
get something done.
Speaker 6 (00:35):
Welcome to the Wayfinder Show with Louis
Hernandez, where guestsdiscussed the why and how of
making changes that led themdown a more authentic path or
allowed them to level up in someareas of their life.
Our goal is to dig deep andprovide not only knowledge, but
actionable advice to help youget from where you are to where
you want to be.
(00:57):
Come join us and find a way toyour dream life.
Speaker (01:12):
Welcome back to the Wayfinder Show.
I'm your host, Louis Hernandez,and today our guest is Bronson
Hill.
Bronson is a real estateinvestor, capital raising
expert, and founder of BronsonEquity.
He's raised over$45 million.
He is a general partner in morethan 2,500 multifamily units.
He's also the host of MailboxMoney Show and the author of
(01:34):
Fire Yourself.
I just learned.
He's got another book calledRich Brain, which we'll learn
about as well.
Bronson is on a mission to helpothers achieve the financial
freedom through passive income.
Bronson, welcome to theWayfinder Show.
Speaker 2 (01:48):
Hey, Louis, really excited to be here today and we
were talking a little bitbefore.
Excited to hear Schwa storiesand and really talk about
investing now.
I love it.
Speaker (01:55):
Excellent.
Thank you.
Before we get into all of thatlet's hear a little bit about
your origin story.
How'd you get into this mess?
Speaker 2 (02:03):
Yeah, so I I basically had been doing some
single family over the years andit really wasn't getting me to
my goals as quickly as I thoughtit should.
I was a well-paid medical salesprofessional, was making over
$200,000 a year.
So I'm making good money, but Ididn't have really, A lot of
people say they want financialfreedom.
For me, I wanted time freedom,right?
I wanted the time to be able totake a vacation and be able to
(02:23):
travel and be able to create,write a book and create music
and do the things I wanted to doand spend time with family.
I actually worked with a couplephysicians that made over$2
million a year each in thebusiness.
These were cardiologists and,but yet they were working 60 to
80 hours a week every week.
And it just, to me, it did notfeel like freedom.
So I thought I wanna learn moreabout, as Warren Buffett would
(02:43):
say, making money while yousleep.
And he has a.
Quote that says, unless youlearn how to make money while
you sleep, you'll work until youdie.
And so I started to learn aboutinvestments that actually I
could scale my wealth withouttaking up more of my time.
Got into multifamily investing.
Started to meet up in SouthernCalifornia.
I found an investor, startedraising some money.
A lot of things happened.
I.
Now we've raised, yeah, close to$50 million for different
(03:04):
investments.
We're buying businesses now,we're doing oil and gas, other
types of deals that provide cashflow for investors.
And I was able to leave mycorporate job about three and a
half years ago.
So been a great run.
It's we've had a lot of a lot ofgood things, a lot of
challenges, which you can talkabout and just really love
talking about passive income.
Speaker (03:20):
Yeah.
Excellent.
Before we get into that part Iwanna know now that since you've
done that and been fairlysuccessful with it what do you
do with all the time?
You have freedom for now?
I.
Speaker 2 (03:31):
Yeah.
I'd like to say I wish I just, Ihave all these, I take all these
days off and all this time, butI do take.
Last year, my goal was 150 dayswhere I don't do any work.
And that involves no email, nowork, phone calls, things like
that.
I think I, I was right aboutthere, about a hundred forty
five, a hundred fifty days.
And it can sound like a lot oftime, but if you think of, if
you just take the weekends off,that's 104 days, and then you
(03:52):
take holidays at, be reachedabout one 15, so those other 35
days or just a week, a quarteror so, just going on trips and
taking things off.
So I think it's.
So I love to travel.
I love to, you and I are bothrunners, so I do trail running
and spartan races and thingslike that.
And then I love creating, so Ilove being able to create,
experiences with my daughter, beable to create books and other
things.
So when I'm not taking time off,obviously I wanna create things
(04:13):
that really impact people.
So the older I get the more Irealize we're just, our time of
this earth is limited, and soour energy's limited.
So what are we gonna do with it?
How are we gonna invest it andreally do what?
We're here to do.
I think purpose really is verygrounding and it really allows
us to really feel like we'remaking a difference.
And I think we're just wiredthat way.
If we're ever in a place wherewe don't feel like we have a
sense of direction you can feelvery lost.
And we've all felt that way attimes.
(04:34):
And I think, just having a senseof purpose and focus.
And so I've been trying toreally push myself on both ends.
How do I take more time off?
To be able to reflect and dothings to gimme life and the
purpose and, a lot of thingsaround that.
And then also, how do I makemore money in the business?
How do I scale up over there?
And I think it's possible.
It's not like you have to workmore to make more money.
It's, you can just be moredirected and really have your
(04:55):
way where you can do both, whereyou can actually have a
self-managing company and thenreally have it grow and scale
over time.
And those are some goals that Ihave.
Speaker (05:02):
Excellent.
Yeah, I was actually at theBerkshire Hathaway meeting.
Warren's last one.
I go every year, but.
This may have been my last onetoo.
And he talked a lot about thisstuff.
And it's interesting'cause hisif you really think about it,
that's what he realized veryearly on and that he wanted too.
But what we look at as work andmoney making is what he, I.
(05:23):
Always wanted to do anyways.
That's just his passion, right?
So he sits there and he, hisidea of what to do with that
time freedom is to, sit down andread six, seven hours a day on
different ideas and just thinkabout, the world and his
investments and the riskinvolved.
And he's rewarded.
He not only has been rewardedwell for it, but he's rewarded a
lot of people who trusted himfor it.
(05:45):
So that's great.
Yeah.
So
Speaker 2 (05:47):
what yeah, I think I, I do think studying and be,
sorry.
Speaker (05:51):
Go ahead.
Speaker 2 (05:52):
There's a little delay here.
Sorry.
I think that, I do think thatstudying and being, interesting,
one of the things I've learnedin my research on wealthy people
is that people that are verywealthy on often will study and
research and learn and spend.
A lot of, it's, it becomes likea part-time job.
So like Warren Buffett, hours aday reading Mark Cuban, Oprah
Winfrey, a lot of very wealthypeople spend a lot of time.
Time educating themselves.
And that's a huge, if who wantsto grow their wealth, just
(06:15):
invest in, 20 minutes a dayreading a book or listening to
audio books.
I think last year I finished 90books.
This year my goal is 90 and I'mon track for a hundred this year
on 2025.
So it's just, I think you haveto continue what it does, it
allows you to bring ideas fromdifferent places and bring them
together.
And it's all different types ofbooks, but I just think, really
engaging your mind is soimportant and coming up with new
ideas and, interacting withthose is important.
Speaker (06:35):
Yeah, where you brought that up.
I, you mentioned earlier, whichI wasn't aware of before this,
but you wrote a book called RichBrain, right?
And that's where you did theinterviews with all of the high
net worth folks.
Speaker 2 (06:47):
Yeah.
Yeah.
So my my first, so my firstbook, fire Yourself is on the
shelf behind me here.
I replaced your working incomewith passive income in three
years or less.
Became an Amazon category numberone bestseller for real estate
investing.
And it really is, how do I gofrom doing stocks, bonds, being
a, just a traditional money,investor to like actually
getting into real estate,learning about passive inve
investing, vetting any e deal ata different size, and the
(07:09):
process of raising$50 millionfor real estate and other.
Types of deals.
I've had all these conversationswith, high net worth investors,
average net worth of 2 million,some as high as, several hundred
million.
And just, what I really try tolook at is what are the things
that actually make someonewealthy?
And really, this there's anarrative Louis in our culture
that's you're either born withmoney or you're not.
It's the haves.
(07:29):
And the haves not, this is verycommon in our.
In media and culture is the, thehaves and people that, the trust
fund people, whatever, and thatstuff does happen, but it's not
really the way things actuallygenerally work.
And you and I know that becauseI imagine you probably became a
middle class family, I'mimagining.
Is that correct?
Speaker (07:45):
I am no.
I grew up in a very lowerworking class family.
Yeah.
I'm first gen immigrant family.
Speaker 2 (07:52):
Lower, yeah.
So you, yeah.
But you did not come from awealthy family.
And so actually, fidelityInvestments in 2019 did a study
and they found that actually 86%of millionaires are self-made.
So just like yourself, like me,they did not come for, they did
not inherit their wealth, right?
And so if that's the case.
Then these are learnable,teachable things around mindset
(08:13):
and habits.
And so I wrote this book, it wasRich Brain, how the Wealthy
changed their Brain to changetheir Bank account.
And then I realized I had torewrite it'cause I was about
talking about the mindset, thewealth habits, the networking,
all that stuff.
And then I realized, those arethree books.
So basically I narrowing it downjust to rich Brain.
Which is, what are the specificmindsets around wealth?
There's something called wealthworthiness, which allows people
to actually hold and have wealthand not blow it.
(08:35):
And also, walking in, just ifthe different activities such as
affirmations, I call themwhisperings, is what we say to
ourself along the way and acouple other kind of mindset
habits that people do that arewealthy.
So that's really what rich rainis brain is about.
I'm hoping it will come out thisyear in 2025, but I've gotta get
Kraken and on the rewrite hereto get that done.
Speaker (08:52):
Okay, so what that that's an interesting thing.
I actually, as somebody who's,who a few times have built a
little bit of wealth and haven'tdone as great of a job of
holding onto it in the pastthat's changing.
But what is that transitionthat, it seems like it's an
evolution, right?
Where you learn how to makemoney, but keeping it can be
actually a greater challenge.
(09:13):
So what are those tricks?
Speaker 2 (09:16):
I think, yeah for most.
So for most people it reallycomes down to I have this thing
called wealth worthiness.
'cause what'll happen, a lot ofpeople, they will start with
okay, I make a hundred thousanddollars a year,$50,000, whatever
the amount is.
And then they'll say, oh, I gota raise.
Now.
I go, I.
125,000 or go to 150,000 wherethey these in incremental bumps.
Eventually they're making reallygood money.
(09:36):
And that's in a good scenariothat will happen sometimes that
people will stay where they'reat.
The a hundred thousand dollarsperson will just find a way to
make a hundred thousand dollarsversus somebody who's making a
million dollars, they'll justfind a way to make a million
dollars.
So there's this kind of innerthermostat or this inner
thermometer that kind of cankeep us at a certain level.
And there, there are casesthough, where somebody makes a
big jump from one level to amuch higher level.
I had this happen where I wentfrom, making.
(09:58):
Good salary, my medical salesjob, and I went to, but
basically I was able to about 20x my net worth in four years.
And that really happened becauseI was able to, through
affirmations, through steppingin and just saying visualizing
this, becoming this differentperson, I was able to step in
and receive it because I be, Ibecame that person versus a lot
of people, their plan forbecoming wealthy is to, A,
(10:20):
either win the lottery or havetheir wealthy uncle die and
inherit the money, right?
Those are the options that arebefore us.
So if somebody's give the.
Give the money to them, thenthere's really no idea of how am
I actually going to be able toget there.
And so this is very similarthough too, this idea of
worthiness.
If I'm a single guy and I'm at aparty and I walk into a room and
I see a beautiful woman and andI wanna go say hello to her, my
self talk is negative, right?
(10:41):
If I'm like, oh, I'm not goodlooking, she'd never like me,
I've got nothing to offer, how'sthat conversation gonna go?
It's probably not gonna go verywell, or it's probably not even
gonna happen, right?
And it's the same with wealth.
It says about 90% of people haveself-sabotaging behaviors, if I
walk into a business meeting, ifI walk into a place or an, a
meetup with other investors andI'm not seeing myself in the way
that I want to be seen or thatkinda as that person of wealth
(11:02):
then I'm not gonna be able toidentify those deals.
And I have an example of this.
I actually I.
I was looking at, I was continudoing, stepping into, okay, I'm
gonna be a 10 x person and whereI'm at right now with my net
worth, how are we gonna getthere?
It comes from okay maybeacquiring a certain type of
business or something else.
And I basically, an opportunitycame and I tried to pass on it,
but I kept coming back to, no, Ithink this actually could be an
opportunity.
Opportunity.
'cause it was so big, it waslike five times the size of our
(11:24):
current business.
But I thought, okay, this isactually something that could
actually take us to the nextlevel.
And so I was able to see andidentify it because I became
that person.
So again, I think it's just soimportant how we think about
ourselves in relation to ourwealth.
And there's things that we don'teven know that are actually
hindering us as we show up.
So it's like a lot of those aremindset things, but that idea of
wealth worthiness is verycritical to that.
Speaker (11:45):
Yeah.
We're gonna stay on this one'cause this is a really good
topic.
If that's okay, and it's alittle bit different.
Yeah.
The I will say this.
I've known, like you, I've knowna lot of high net worth folks
and I just notice.
We all have limiting beliefsaround different areas, right?
Like you mentioned a pretty girlin the bar sometimes it, it's
that, sometimes, for a lot of usit's around money, right?
(12:06):
And what I've noticed with a lotof them as I've gotten to know
them and be and built a networkaround them and their good
friends, is oftentimes theydon't have the money when they
see an opportunity.
Like they see something like yousaid, you identified a five x
opportunity for your businessand oftentimes I, when I've had
limiting beliefs, I see that andI'm like, oh I can't do that.
(12:27):
I don't have that money.
But they don't see that.
They're like, okay, this is agreat five x opportunity.
How are we gonna get it?
We're gonna do it, it's not likeI can't do it or not shooting it
down, or something like that.
Did you find that to be the caseas well?
Speaker 2 (12:41):
Yeah, I think that I, it's so easy to discount
ourselves and think, oh, that'sa great opportunity for someone
else.
The famous scene I can think ofis the movie Dumb and Dumber.
I just watched this recently ona plane trip where they're at
the very end and you know thesetwo guys, and they're walking
around and it's the bikini buscomes by and they're like, Hey,
we're looking.
For two guys to help us out,whatever.
And then he says, oh yeah.
Like they, they basically passon this opport always, it's a
(13:02):
good opportunity for someoneelse kind of thing.
But that's what we do, right?
Yeah.
We pass on a good opportunityand it really occurs.
The same with wealth is it's andwhat they, this has been said,
I'm not the person that came upwith this, but instead of the, I
can't do this, the question ishow can I do this?
How can I do this?
And so we've had deals, beenable to close and been able to
work through it because we'vejust said how can I if the
deal's good enough.
(13:23):
And you're willing to, askenough questions to get around
people, a partner, even giveequity or whatever you gotta do.
A lot of you can get a deal donejust simply by persistence.
And sometimes it's not alwayspossible, but most of the time
it is.
And that's how a lot of dealsactually get done.
Yeah.
Is they do take a sense of gritand persistence to be able to
get something done.
So I think that I.
It's easy to discount ordisqualify ourselves, but again,
if you're visualizing, I'll sayit this way, isn't the mindset
(13:44):
thing Napoleon Hill we have thesame last name, but he is not
related.
I wish he was, but he would say,spend 30 minutes a day.
Thinking about the person thatyou intend to become, right?
Yeah.
30 minutes a day.
That's a long time.
Yeah.
But if you think about thatokay, if I'm a 10 x, let's say
I'm a, let's say I have anetwork, I'm a billionaire,
right?
What kind of presence do I have?
What kind of house do I live in?
What kind of, how do I walk?
What kind of stat, what kind ofhumility I.
(14:06):
But also what kind ofconfidence?
What does that look like?
What does that feel like?
And if I'm visualizing myself asthat person, that eventually I
begin to become that person,right?
Yeah.
And so I begin to show up in away where I have a sense of
power.
And so there's this idea of Ithink Robert Kiyosaki came up
with this, the idea of be, do,and have, right?
People want, they don't want to,they don't wanna become the
person or do the things.
They just wanna have the stuff,right?
I wanna have the jet, I wannahave the money.
(14:27):
I want to have the, but that'sthe wrong order, right?
And that's where people that winthe lottery, they just have,
right here you go one day, allof a sudden here's a hundred
million dollars.
And they don't, they haven'tbecome that person.
So then typically they mostlyblow out.
Most people will go bankruptthat are, lottery winners or
there's NFL players that 85% of'em go broke within five years.
The ES ESPN documentary calledBroke, which is really
phenomenal interesting to learn.
But the idea is that you need tobecome the person.
(14:48):
So you basically become theperson internally.
You see yourself that way.
You show up that way, you do thethings that a wealthy person
does, and then.
Over time, you have the stuff,right?
So that's how the character andthat person has developed the
visualization.
You actually become that person.
But it has to start that way.
Or else, you might haveincremental jumps.
People do it incrementally, butthe way you make big jumps is
(15:09):
you have to spend a lot of timeon the mindset side where you
actually become that personfirst, and then you start doing
those things and then you havethe stuff.
Speaker (15:16):
Yeah.
I love that.
Oh, there is so much gold inthat.
Bronson, what are if we can getreally concrete here, like what
are some of the affirmations ofvisualizations that you did when
you went to this work?
I.
Speaker 2 (15:31):
Yeah.
So yeah, I'll get vulnerablehere, or, full kimono.
I went through a divorce sevenyears ago and I, came through it
and I just felt no sense of selfworth.
I felt am I even okay?
Am I okay with God?
Am I okay with myself?
Am I even.
Lovable.
A lot of things were reallylike, hit me very at a very deep
level.
And so I started to, I actuallyfound some Zig Ziglar's
affirmations and I startedreading some of those and one of
(15:52):
'em.
And then I created, startedcreating my own.
And one of'em I created was I'mworthy of the love and belonging
of others, or, as a beloved sonof God, I'm worthy of love and
belonging of others.
And like that, that just, I, Ididn't, when I said it, it
didn't really feel real.
And whenever we have somethingwe know is true in our mind.
We don't feel it in our heart.
A lot of people know they'reloved, right?
We know we're loved, we knowwe're important, but like we
(16:12):
know it in our head, but wedon't feel it, right?
Or we know that we have gotwe're doing the same as
everybody else, but we don'tfeel it.
We don't actually, it doesn'tcome from within.
So the only way to get it fromyour head to your heart is you
have to meditate on it.
And that's what these I reallycall them whisperings, right?
Affirmations are what you say.
So you know, the idea aboutworthiness and really seeing
myself as a worthy person.
Another one was really aroundjust being self-confidence.
(16:33):
Says, I Bronson own the roomwith the confidence and the
authority of a king.
And I really lean into that.
And so this is my, this is who Iam.
And so now in the beginning thatfelt, didn't feel authentic to
say that it didn't feel likethat was real to say that.
But over time what happens, andit was probably, it took six to
12 months, but it started to ohman, I actually do feel this
internally and.
So I can walk into a room and Icould tap into that.
(16:55):
I'd be like, man, I show up thisway now.
I am this guy versus I felttimid before.
So again, the reason I call themwhisperings instead of
affirmations and affirmation iswhat you say in the mirror.
Whispering is what you say toyourself.
When you're about to walk in theroom or you start to have that
self-doubt, you come back andsay, no, this is who I am.
And you whisper those truths toyourself, either what you know
to be true.
Story, what you want to be trueabout yourself.
(17:15):
And then what happens is wordsare very creative.
Now, if you take us to thedeepest level, for me it's a
very faith oriented level aboutwhat you know, God, in the
beginning, God created and hespoke and he said, let there be
light.
He could have just snapped hisfingers.
He could have just created, buthe actually spoke and then it
happened.
And so by us speaking words, itactually creates something in
our life, right?
If I don't speak it out, if Idon't say it, if I don't
(17:36):
actually say I love my daughter,I can do all the things I love,
she may not know unless Iactually say it, right?
So to me, words are things thatactually have creative power.
So as I create myself through mywords, I create, Hey, I'm this
loving, confident person.
I'm a great dad.
I show up in this way.
I have the confidence, authorityof a king.
I'm worthy, I'm a giver.
I give in these ways, whatever.
I'm actually creating that in mylife.
(17:58):
And if something goes out or Istart to act a different way, I
say no, this is the person thatI am.
So then it allows me to livefrom a place of my values, a
place of what I'm creating formyself.
And it's worked.
It's definitely worked to do allthis.
It takes me, yeah.
Time to set that up.
And it takes about five minutesa day.
Walk through those, but I readmy goals, my mission statement,
my whispers.
I do all those every morning.
But what happens is I have thisincredible benefit that I walk
(18:18):
in a room.
I know who I am.
I know why I'm there.
I know what I'm there to do.
And so that opportunity presentsitself.
I'm able to walk forward in it.
So I think those are the thingsthat really have shifted the way
that I see myself and how I'mable to have that confidence in
those areas.
Speaker (18:31):
Oh, geez, Bronson.
I love that man.
I gotta say I think I wanted anexercise as part of a sales
training where we had to createour life list, they called it
right?
Where we just, everything wewant to do with our lives,
right?
And then reverse engineer it.
And figure out what do we needto survive right now and what do
we need to knock some of thoseoff?
(18:51):
And then what do we need for allof them, right?
And we put a dollar amount nextto'em, and then we, get there
and look at that number.
And it's always shocking, right?
It's always very shockingnumber.
It is just a number.
Back then when I did this, Ijust remember seeing it like it,
I was like, it scared the crapoutta me, right?
I see this number.
I'm like, no way.
And then the key is you gotta.
Exactly to yourself.
(19:12):
Like you said, you say toyourself, I deserve, X amount to
be making X amount, in avariation of that, to live the
life I want or whatever.
And and I think when you firstsay that to yourself, just like
you said about owning the roomor something, there's a real
discomfort it's hard to say,right?
I think or, but once youactually do it.
(19:32):
And you start to internalize it.
There is there you can like,almost like physically feel the
internal transformation, right?
I'll give you a another example.
I went through, yeah.
For years I wanted to I wantedto qualify for the Boston
Marathon.
All right?
So like back in 2014 I was abouta close to a five hour
marathoner.
And I said, oh, I want toqualify by 2020.
(19:55):
And that became like a mantrafor me.
I, I'm gonna qualify I qualifyfor the Boston Marathon by 2020,
and I knew the times I had tohit and all this.
And I could I'd say I can run amarathon and, under three 10,
all this stuff.
And back then it just seemedlike impossible.
I, I get scared, I felt sillysaying it, sharing it, all this
stuff, it just wasn't.
A conceivable time.
Now I can pretty comfortably rununder three 10.
(20:17):
I've qualified many times, but Iremember the run I was on a long
run where I physically just.
Ran and saw the timer at thenext to the finish line in read
letters where I might just cry,you know where it said 3 0 4 and
I knew I had to beat it by sixminutes, and and it was, and I
saw it and I crossed the finishline.
(20:38):
And after, I just I just startedbawling.
This was just a long run, atraining run, and that, and I
qualified.
And then I went to a grandma'smarathon, ran that marathon, and
my time at Grandma's was exactlyon the dot flat 3 0 4, and that
was part of that training forthat.
Isn't that incredible?
So you, it is really all what wecreated in our head, right?
Speaker 2 (20:59):
Yeah.
It's,
Speaker (20:59):
yeah.
Speaker 2 (21:01):
There's this story.
Jim Carey, the actor, he had, Ibelieve I could make it the
amount, amount wrong, but it wasbefore he did Dumb and Dumber
before he did.
And I, he used to be make JimCarrey fans.
His nineties movies, but he didhe wrote himself a check for$10
million for services rendered.
And this was five years out.
He wrote a post date.
He would pull it out and hewould look at it.
And literally it was like, I getkind of goosebumps thinking
(21:22):
about it, but to the month, likehe got his$10 million check for
being in, I think it was in Dumband Dumber actually.
Yeah.
And so this stuff is real.
Yeah.
It's I've had times where Ivisualize something.
It's just what you're saying isI feel worthy this, whatever.
So it's like I, people I do, Iused to do a real estate meetup
in LA and we had 60 people, 56people show up every time.
I remember we, we did thismonthly and the last six years,
(21:43):
I just recently stepped out ofit.
But we had a guy show up to oneof these meetings and we did a
lot of, we talk a lot aboutmindsets.
We talked about real estate, butwe'd spent about five, 10
minutes on mindset and differentthings.
And this guy was just like, youknow what was kinda looking
around like this is a joke.
What number?
The thing is the dumbest thingever.
And so he was in the wrong room.
'cause I realized like.
When it comes to, people that,for me there's a huge link
between invest.
(22:04):
Investing real estate and reallybecoming a different person.
'cause that's what it allows youto do.
It's not that I love realestate, I love what it does for
me.
I love what investing does.
It opens up freedom of time andall these purpose and but
anyway, but there, I believethere's so much mind work and so
much heart work that can be donethat allows us to just be a
better different person that wecan actually show up, be more.
Present.
(22:24):
We'll be happier, we'll be morefulfilled.
We'll go after our dreams.
Otherwise, we, the alternativeto that is you become a victim.
Just there's all these reasonswhy you can't do it.
And this is how most peopleoperate.
They're critical of everything.
There's a lot of cheap seats andpeople just criticize others.
But it's the idea of being inthe arena, being on the court
and just actually living life.
Speaker 3 (22:40):
Yeah.
And
Speaker 2 (22:40):
Bernie Brown, who's a favorite author of mine, she
wrote a book, the Gifts ofImperfection, and she said that
she checks about shame ofvulnerability.
She would say, there are peoplethat are critical of.
Out there, but she said, ifyou're not on the court like
getting your ass kicked, then Idon't care what you think about
what I'm doing.
Yeah.
I don't care about it.
But a lot of times we can be soattuned to the people that don't
care about us that, are criticalor we get a critic here and
(23:01):
there, but that's a sign thatwe're actually doing something.
So I think that kind of ties inwith this, but again, maybe it
speak to somebody in some way,but just the being willing to
put yourself out there to dothings that are different, to
try unconventional things, nomatter what critics say.
Just because you want it, you'rewilling to become that and
you're open and you wanna becomethat, that better person.
Speaker (23:16):
Yeah.
Oh man that's so good.
Let's let's transition a littlebit.
It's hard'cause this is deepstuff and I, this is actually
one of the things I originallywanted to start the Wayfinder
show for, was to have theseconversations.
But I know you wanna talk alittle bit about your business
as well.
So let's do that.
So you got into multifamilyinvesting and why multifamily?
(23:38):
First of all.
Speaker 2 (23:39):
Yeah.
So for me I actually, there's asaying when the student is
ready, the teacher appears.
And so I had some single family,I had four single family houses
with with a partner and justrealized it wasn't allowing me
to get to my goal as quickly asI wanted.
I have a relative that has beendoing multi-family investing for
years, and he's like, why don'tyou do multi-family apartments?
And I was like I don't have themoney.
He said you can raise the money.
So I started learning, just someof the efficiencies of
(24:02):
multifamily.
It actually cash flows, at leasthistorically.
The last few years have been alittle different, as but it's
cash flow better, it's much moreefficient asset generally.
Instead of having a hundredhouses, you imagine we've got a
repair guy that go, has to go toevery single house and if
there's an issue and go look atthe issue and then go to Home
Depot and come back versus, whenyou have a hundred in one place.
Space with the same roof, thesame plumbing, the same type of
(24:23):
appliances, the same paintcolors.
Typically that maintenanceperson is full-time on staff.
Maybe there's multiple full-timemaintenance people on staff, and
so it's much more efficient.
So I think the idea of beingable to scale up and do more
efficient assets I would sayfrom real estate, they say that
multifamily has been.
Number one owned institutionalasset class, right?
So it's very common.
People, large institutions doit.
(24:43):
There's hedge funds and realestate investment trust and
different things that do it.
So it's a very stable product.
Obviously with rates rising veryquickly, that's changed things a
little bit, but I think it'ssome, it's understandable for
people, and it's a great way forpeople to jump in and start
learning how to grow theirwealth.
Speaker (24:58):
Yeah.
So you are also pretty wellknown for being an expert in
capital raising.
I'm assuming that goes in linewith what we've been talking
about, which is you use that tofigure out how to buy these
multifamilies that you couldn'tjust write a check for
originally.
So talk a little bit about that.
Speaker 2 (25:15):
Yeah, exactly.
Yeah.
Yeah.
You know that we had our foursingle family houses.
The next project we did was 225units, and people say how would
in the world would you go fromfour single families to a 2 25
unit?
It was mostly, partner.
I had a partner who had beendoing it for 15.
Years had been managing these.
So we had a partnership to beable to do that together.
And then I found investor put ahundred thousand into that deal
and we raised a few milliontotal for it.
And and the deal worked out verywell.
(25:36):
So I think that, having.
Team and having seeing how toreally help people.
This is one thing, a lot ofpeople listening, maybe they
have more money than they havetime.
If you have more than a halfmillion or a million dollars,
then you know, you maybe being apassive investor would make more
sense for you.
But if you have less than a halfmillion, it's maybe being more
active.
So for me, I didn't really havea lot of savings and like I
said, I went through a divorce,so I.
(25:57):
I had to say, okay, I'm, I don'thave a lot of time and I'm gonna
make time.
So I was doing 30 hours of mymain job, maybe 30 plus hours,
35 hours of my real estatestuff.
And I just tried to try to finda way, how can I really help
people that have a moneyproblem?
Not that they don't have money,right?
Simple, have that problem, butthat they have money.
They don't know how they investit, where they get cash flow.
They don't know how to investit.
They should be doing realestate, but they don't know how
to do it.
So I started.
(26:17):
Educating around that.
I started a podcast, started amonthly webinar that we do where
we bring ex panel of experts inand we talk through different
things related to real estate.
I wrote a book, so thesedifferent things really just to
try to help people in thatconversation of how do I grow my
wealth without taking up more ofmy time?
How do I, I.
I have my business, I've got myfamily, I've got my job,
whatever the thing is.
And, but how do I grow that?
How do I actually help peoplemake money while they sleep?
(26:40):
So we've started, we startedmultifamily.
We've done over 2,500multifamily units.
We've shifted the last coupleyears to go a lot more kinda the
private equity route, buyingbusinesses doing oil and gas,
even doing debt funds that arein first position, debt funds in
real estate, but basicallythings that cash flow.
Because real estate used to cashflow really well.
Meaning, people invest and theyget ongoing monthly, quarterly,
cash flow.
(27:00):
And that's what allows people,my book says, fire yourself.
If you don't have cash flow, itmakes a lot of money someday
that's great, but it doesn'tallow you to leave your job.
It doesn't allow you to actuallyhave that income.
And these types of investmentsthat I mentioned, they do.
So we've done a lot in realestate lately.
We've shifted to a lot morenon-real estate stuff that
really provides cash.
Flow.
And it's all really one of threereasons people come to us.
It's for appreciation of,growing well, growing a
(27:22):
long-term wealth cash flow ortax benefits.
So people are paying more than50,000 in taxes per year.
There's ways you can reducetaxes substantially through
investing in different types ofinvestments.
Speaker (27:32):
Yeah.
Excellent.
I'm wondering with some of theseacquisitions, whether it be the
multifamily or the, or, thebusinesses you've been buying
are, how are operations handled?
Are you all verticallyintegrated or you look for
outside managers or what isYeah,
Speaker 2 (27:48):
so my.
Yeah so my approach really is Ilook at things as a passive
investor.
I'm a passive investor outsideof what I do in our business.
And so I look at things as apassive investor.
So I, my understanding goal isto own everything and really
operate nothing.
I wanna have partners that do alot of the work.
I still wanna be able to traveland take time off.
And so I want that for ourcustomer as well.
And so I find, best in classoperators in different spheres
(28:11):
that provide different, again,against solving one or more of
those.
Problems, cash flow,appreciation or tax benefits.
And so that's how, as aninvestor I can say I know
multifamily, but for me rightnow, I, multifamily is an
interesting time.
We've done some deals last year.
We did a couple of multifamilydeals.
I think we're gonna wait untilthings make a little more sense
for us right there.
So we're gonna shift to thingsthat do cash flow very well
mineral rights for oil and gas,or oil and gas drilling itself,
(28:33):
or maybe buying a business.
If you convert to cap rates, sopeople are familiar with cap
rates as if you owned a realestate project in cash, what
would the return be per year?
If you're getting these days,four, five, 6% cap rate, cash
flow from a cash investment,that's not bad on a multi-family
deal, maybe a little higher.
But we see some of thesemid-size businesses, they're
selling for three times profit,which would be about a 30 to 35
(28:56):
cap rate.
So we're talking like a five toseven times the cash flow,
right?
So that's a whole differentbusiness, right?
So I think it's, as an investor,that's a passive investor, you
have a choice.
You could be a one trick ponyand only do multi-family real
estate.
Or you could do self-storage ormobile home parks.
You could do short-term rentals.
You could do you could buyprecious metals.
You could do oil and gas, youcould do coffee farms In South
(29:16):
America, you can, there's allkinds of things you can do.
So I think as an investor.
Investor, you have to reallydefine what are your goals.
If your goal is cash flow, thenyou need to find things that
actually cash flow, which realestate right now is not a great
cash flow investment.
It's a great long-terminvestment.
Yeah, but it's not a great cashflow investment.
So again, if I wanna leave myjob and my book, I talk about
(29:37):
this, I just need, I need to getabout five or 6,000 a month.
In cash flow for my investments.
And then I was free.
I didn't have to replace$200,000, which was my sale, my
income.
I just had to get to about70,000 a year.
And that was enough for me tolive okay enough and have a
baseline that I was okay tolive.
So I think that that's, a lot ofpeople miss that and I think
it's just, it's good to be opento different types of
(29:58):
investments as you look at whatyour goals are.
Speaker (30:00):
Yeah.
So if you're gonna be a passiveoperator, then you're just
looking for the income.
That means you're probablybuying some pretty decent sized
businesses and properties thatyou can get great professional
management with.
And what are these businessesin?
Yeah.
What are the sizes and such?
Speaker 2 (30:18):
So we've done some different things.
We've done, there's a rollupstrategy we've done in car
washes where, you might buy acar wash for, five times
earnings or something like that.
But if you have 20 or 50 carwashes, you might sell them for
12 times earnings.
So there's a higher multiple.
Pull on the earnings of just byputting'em together.
So that's the roll up strategyis one way.
Yeah.
We've done, we actually werejust under contract.
(30:39):
This is a big, this would, thiswas the five x and this is, we
were gonna buy this business andwe had seven months in, we, you
did a pause, we'd done all thediligence.
And then it was basically thiscompany was an e-commerce
business that dropped ship fromChina.
And it was, the numbers werecrazy.
It was like we were bringing.
About two and a half million tothe table to buy a business that
produced about four and a halfmillion dollars per year in cash
(31:00):
flow after debt service.
Wow.
So this was a business that wasthe number and it was a$13
million purchase, but it was a$10 million or so loan.
But then the lender said becausethe tariffs, we need a personal
guarantee from you, and we'renot willing to do a personal
guarantee.
Okay.
And so we ended up we ended upwalking on the deal.
So again, that was, it wasdisappointing, but.
Again, we do see thoseopportunities out there.
They're rare for passiveinvestors, but we do bring
(31:21):
passive investors to those dealsbecause they're unique.
They provide diversification andthe cash flow on this
projections, it was at least 20%cash on cash almost from the get
go.
So it's the numbers can bereally solid for both the
operator as well as theinvestor.
And then I, I wouldn't be doingthat deal.
If I didn't have a partner whois an e-commerce expert and
he'd, internet marketingbackground and bought and sold
multiple businesses in space,but, it took a little time to
(31:42):
find that partner, but when nowthey have the partner, we're
looking for other types ofopportunities.
But I love that approach becauseagain, I can talk to people that
are really.
Estate investors and say, Hey,how's it going with cash flow?
And they're like, oh man, thisjust stinks.
Every call.
I was like, what am I doing?
I want, I need more cash flow,right?
So I said here's an opportunityand here's why we shifted over
here and here's what we likeabout it.
And there are always risks.
(32:03):
There's different risks that arethere, but some of these
businesses, they just are,they're solid, boring businesses
that have been around for awhile and they just, they print
money.
So it's fun to be a part ofsomething like that.
Speaker (32:13):
Yeah.
That is exciting.
Was with you obviously.
The real estate background, I'mwondering, and there must have
been something that happened orhappening that's forcing you to
transition towards thebusinesses, right?
Because I, I see this for a lotof people now, myself included,
looking at businesses as well.
Do you, did you have any certainchallenges with maybe, and you
(32:37):
know that forced thattransition?
Yeah.
Speaker 2 (32:41):
Yeah, everything's gone perfect the whole time.
My investing journey never hadany issues.
I just, I can't say it with astraight face.
Yeah, no we have had somechallenges.
We really had there was a BlackSwan event where rates were,
people were paying three or 4%on interest.
And then pretty quickly becauseof how quickly the rates rose,
it was, some of these debtproducts were nine to 12% a
very.
Short period of time.
(33:01):
So we saw, some of themultifamily that we'd invested
in, that the same product in thesame market was worth over a 24
month period.
And the same condition was worthabout 40% less, right?
So if you do the math, if you're20%, you put 20% as a 25% as a
down payment, and the sameapartment in the same condition
two years later is worth 40%less.
You're negative no matter what.
(33:21):
And if you didn't have, if youhad long-term debt, hopefully
you're in better shape.
If not, you're in trouble.
Even if you feel like you couldextend it.
So we had a couple deals thatreally struggled, that really.
Struggle.
And so I think that, it'simportant to, to share those
stories.
I think for us, it taught us theimportance of either, first of
all, being well capitalized, 20%down is not a good way to go
about those projects, at least35, 40% down is ideal.
If you can have long-term fixeddebt, that's typically better.
(33:42):
We've also, there's a downsideof that.
You can have a lot of prepaymentpenalties and paid millions of
dollars as if you but as we weretalking before we started
recording, it's just you do thislong enough you're gonna have
challenges come.
I've lost investor funds.
Ken McElroy did the forward inmy book.
He's got 3 billion in realestate.
He's lost investor funds.
And I think it's important weshare those stories because it's
learning.
Some people will look at thingsand they'll just say, oh, this
(34:04):
went and it didn't go well andtherefore, I'm a failure or
something like, oh, this, I'mjust not good at this.
It's no, there's learnings thereand it's just, are you gonna get
the lesson you gonna learn orare you just gonna put in the
towel?
And most people don't, they justkinda won't screw, I guess
they're just not gonna do thisagain.
Yeah.
And so those are painful, hardthings and I get that.
But.
I do think right now, again,coming to real estate now I do
think real estate is a greatlong-term investment, I think in
(34:25):
the short run.
It's challenging.
It's challenging for investors.
It's challenging to raise money.
The, i, the ironic part is thebest time to raise money is
actually the worst time.
Like when it comes from a dealperspective to raise, I.
Money, right?
So when everybody's giving youmoney, we've had times where we
raised$8 million in 24 hours.
Looking back, it was not, andthat deal turned out fine, but
it was like it's typically,those are the times where
(34:46):
everybody's excited about it.
Where it's actually the,probably the most risky time to
invest.
So the idea of being acontrarian, everybody wants to
do it, but nobody actually, likenobody actually, it's hard to
pull the trigger when that,you're in that situation.
Speaker (34:58):
That's right.
Yeah.
That's why I, going back to howwe started with Warren Buffett,
you gotta admire how he setshimself up to take advantage of
opportunities like this.
'cause I'm seeing some of thebest real estate opportunities
I've seen in over 15 years.
And now, but not a lot of peoplecan capitalize on that, and he's
always got a war chest ready tojust jump on that when it
(35:19):
happen.
Makes you think too what else iscoming?
Yeah.
But,
Speaker 2 (35:24):
well and his, the way he started too, he had his
partnership.
So he, I think in the sixties,he had his partnership and then
he had a point where he just waslike, I can't really see
opportunities right now.
'cause this, he was really thepresident of the stock market
and buying businesses.
And it was just so frothy thathe just returned investor funds
and waited.
And he waited, I think a coupleyears.
A few years.
And then he started up again.
But it's fun.
It's funny how.
Again, just being actuallypeople talk about wanting to be
a contrarian, but you know whenyour stock is on the cover of
(35:46):
Forbes Magazine or I hadsomebody, actually a friend that
she was invested in Nvidia andshe bought it 14 years ago, put
$500 in it and now it's worth,it was worth over 200 k and this
is not like a high net worthperson.
This is just somebody who's likea friend who peer and that was
most of her wealth that was inthat.
And I said, and it was thelargest company as far as stock
capitalization in the world.
(36:07):
And I said have you thoughtabout selling?
And I was like, oh, I think it'sgonna go up more.
And I said there's a lot.
When you're the largest thing inthe world, right?
Yeah.
There's, you might go up another10, 20, 30, 50, or a hundred
percent, but you're not gonnaget like a 10 XA hundred, like
what you've had so far.
So I think that a lot of timeswhen things are on fire, things
are really hot.
Everybody wants to be on thosethings, but that's the time you
should really think aboutselling.
You really should think aboutselling because again it's we
(36:30):
don't always see risk per, andthat's how most investors get in
trouble.
Speaker (36:33):
That's right.
And the opposite too.
When by when, blood is on thestreets, as they say.
Speaker 2 (36:39):
Yeah, exactly.
Exactly.
Speaker (36:41):
Bronson I could talk to you forever, I promise you I'd
get you off within an hour.
So we're gonna transition intoour world famous Wayfinder four.
All right, so give us a hackthat you use.
I know you've already talkedabout a good one at the
beginning here, but just toanother life hack that you might
use.
Speaker 2 (37:01):
Yeah a life hack.
So I think for me I make a goaleach year to read books, and
like I said.
My goal this year is 90 bucks.
I try to do it when I go onruns.
I'll do it when I'm at the gym.
I'm in the car, I'm cleaningaround the house.
I put an earbud in and then Ido, I love audio books.
There's of course there'sAudible, which is great, and
there's a membership.
You can buy books there.
I also actually really not evenjust from a cost perspective,
(37:24):
but there's a couple appsthrough my local library.
One's called Hoopla, the other'scalled Libby.
So it depends on where you live,but these are digital apps.
And so you get free audio books.
You gonna get all these freeaudio books.
So what I'll do sometimes isI'll listen to a book.
And it, I just don't, I thinkI'll like it and then I get it.
I don't really like it.
So I think the challenge issometimes you get into a book,
you gotta be one to let it go.
But if I paid for it, if I paid10 or 20 bucks for it, then I
feel like I have to finish itand I get stuck.
(37:44):
So if I want to continue tolearn, read books, I'll just
download a whole bunch of booksand then I don't always have to
pay for it.
Somehow I will, I be like, Ireally don wanna read this book
or listen to it.
But I think being able to havethe flexibility, then I,
sometimes I'll start, I startedspeeding'em up, so instead of
going, just one time where youcan go up times 1.5.
Then I got to like times two.
So a lot of in between is liketimes two and times three speed.
And so we're like, oh my gosh,that just sounds stressful.
(38:05):
And it can, so the key is you goto where it's stressful, then
you bring it down a little bitto where it's not.
But I think that I actuallyretain pretty well.
It works really well for me.
I'm a pretty auditory person,but I, it's just a great way,
again it's giving your minddifferent things to process and
you can make connection.
And just even from historicalbiographies or other sorts of it
could be self-help or personaldevelopment books, investing,
all different types of booksyou're gonna gather a lot from.
(38:27):
So I think things are gonna lookvery different in the future
with chat GPT and learning andeducation, but I think if you're
able to synthesize informationand pull it from different
places and be able to make theseconnections.
You'll be in a situation, you'relike, oh, I know what to do
because you've, learned thesebiographies.
You learn what Abraham Lincolndid or what some of Warren
Buffet did or what.
You'll have all these differentthings you can draw from, which
I think is really valuable.
So I think that the audio bookapps are great.
(38:48):
The free audio book apps aregreat.
And then speeding up if you cana little bit just to get
comfortable with.
That's good.
Speaker (38:53):
Yeah, I love the using the library.
I always forget that one.
I gotta use that more.
But I will say with Audible,it's pretty easy to return a
book if you're into it.
A chapter in you realize, Hey, Ican't listen to the rest of this
Speaker 3 (39:04):
chapter.
Speaker (39:04):
Okay, I did not.
Oh, yeah.
You can just click on the appand pretty much, and.
Through the app.
Oh.
And return it.
Nice.
Okay.
So you get your credit back.
That's great.
So that's kinda nice.
Great.
Yeah.
Yeah.
Another hack I've learned withAudible is if you put stuff on
your wishlist a couple times ayear, they'll have a wishlist
sale and you get two for ones orsomething like that.
Yeah.
Which is cool.
Yeah,
Speaker 3 (39:22):
that's great.
Speaker (39:23):
The favorite, how about just a favorite, it could be an
activity, a book a show,whatever.
Speaker 2 (39:30):
Yeah.
Yeah.
I have a lot of favorites.
Let's see.
I, my favorite book of all timeis, I think I mentioned Brandon
Brown, this book, the Gifts ofImperfection.
I'm gonna, through my divorce, Ijust I love this book and I
think what I loved about it was,it's just the idea of there's no
prerequisite for you beingworthy of love and belonging,
right?
You just because you are,because you're alive, right?
We're all we're all worthy oflove and belonging and just
(39:51):
really the idea of owning yourstory.
Story, the idea of Hey, this ismy story, whatever your story
is, just being able to own itand say, this is who I am, this
is my life.
And just being able to it washard for me to say, Hey, I am at
the time, a 37-year-old singledad and a divorce.
That was hard.
It was hard for me to say.
And so once I was able to ownthat, it really led to a lot of
freedom.
Great book.
Another great book that Irecommend a lot is the Chris
Foss book.
(40:12):
I got to have lunch with him onetime.
It's called, never Split theDifference.
Oh wow.
He's a former FBI hostagenegotiator.
And he was the leadinternational hostage.
Negotiator.
So there's one or two Americansthat are kidnapped in the world
all around the way at differentpoints.
And so he'd be on the phone inthe US talking to people about
how to get their loved one backwhen they were kidnapped in
Columbia or kidnapped in Asia orwherever.
(40:32):
And yeah, there's all thesestories, all these great things.
He just says, everything's innegotiation.
So how do you work with peoplein a way that's win-win?
And he should think that thetitle comes from, you can't
split a hostage, right?
You can't split the differenceon it.
You gotta get the whole person.
True.
So how do you work in such a waythat you actually can.
Have a good, really negotiatewell.
So it's really good practicalthings around, doing business
deals, working with your spouseon things and whatever.
(40:53):
It's, just really making surethat you're working with people
well.
Speaker (40:56):
Yeah.
Oh, I love that book notice,but.
Read a handful of times.
It's a, but I can't I'm jealous.
You got to meet him.
He's so good.
And as a real, my day job is areal estate agent, so I he
actually co-wrote a book withsomebody else called a full fee
agent, which is all aboutnegotiations in our world.
Okay.
And so yeah it's great.
So how about a piece of advicefor your younger self?
Speaker 2 (41:20):
Yeah.
I get this question a lot orfrom time to time and yeah, I
think what I would do is I meanI honestly, when I was younger I
was very involved in ministry ata church.
I was a high school youthpastor.
I was helping kids, with thingsin their lives and how do we,
make good decisions and leadpeople to God and.
Spirituality.
I think it was great.
Like I really got a lot out ofit.
It was a lot of characterformation for me, so there's a
(41:41):
lot of good stuff there.
I think it would've been helpfulto go to real estate meetings,
to spend more time reading somebooks around investing, things
like that.
It just would've been helpfulfrom a framework to understand
that.
I just, I wasn't as interestedin the time, but I think that if
I'd found a mentor.
On people in the space that Icould have learned from.
I think it would've been reallyhelpful.
So I think that is something Iwish I, again, I don't know that
(42:03):
I was really interested at thetime, but I just, I think that
would've been really helpful forme.
Speaker (42:08):
Cool.
How about a, you can choose oneof these to talk about either a
big opportunity or a limitingbelief.
Speaker 2 (42:19):
Yeah, I would say limiting belief.
I think for a lot of years Ijust, I really didn't feel
worthy of having a lot of moneyor I didn't feel worthy of.
I dunno, I'm trying to think ofwhat exactly, I dunno if I
really put it into words, but Ithink being treated well in
relationships or really being,having somebody be there to
support me in a way that Isupport others I think that was
very much a limiting belief.
(42:41):
And I think that as I've gottenolder, I just have to continue
to, we all have limitingbeliefs.
No matter how much work you do,there's still things that come
up.
And so I think that really beingable to address them, to bring
those to light and what am Iactually believing here?
And so sometimes what I'll dois.
I'll say like even if I have anidea about someone, I'll be
talking to somebody and they'llsay, oh, this person says, or
they think this, or theywhatever, and I say did they
(43:01):
actually.
Actually say that.
I'm like no.
And I say how do you know that'swhat they think?
Or how do you know that?
So a lot of times, like it'sgood that we doubt our doubts,
right?
It's good that we bring light tothings that we don't know to be
true.
And so this happens a lot inconversations have to be like
what do we actually know here?
Okay.
You think that and you feelthat, but you don't know that
person really feels that, butyou don't know that's true by
your, you don't know.
So I think a lot of times justreally figure out what you
really know and then realizejust what's speculation.
(43:23):
And then yeah, I mean there'sall kinds of applications.
It could be a business deal.
Why they're not calling back, orit could be a relationship
thing, and why is she not intouch with me or what, those
kinda things.
It's there could be a lot ofreasons for that.
And just talking yourselfthrough that I think is really
important.
Speaker (43:36):
Yeah, that's a good one.
Yeah.
I think we all have that wherewe think somebody else thinks
something of us and it keeps usfrom connecting with that
person.
Yeah.
And then we actually do, andturns out it's not that at all.
All yeah, exactly.
Bronson,
Speaker 3 (43:51):
exactly.
Speaker (43:52):
If you if our listeners wanna know a little bit more
about you where could they findyou?
Speaker 2 (43:57):
Yeah.
Thanks man.
I have a free gift for youraudience.
There's we're talking aboutinflation quite a bit in our
business because, things arethey say inflation's 3%, but
yet, everything costs 5100% morethan it did five years ago.
So inflation is not actually, I.
3% or if it, spiked, went up anddown, it's gotta be a much
higher level, that's gonnacontinue'cause of the government
spending and irresponsibility.
(44:17):
And the question is, instead ofjust being pained by it at the
pump or at the grocery store, orjust in life by cost going up,
how do we actually use that toour advantage?
They're incredible ways, asthrough real estate.
They're investing in differenttypes of investments, precious
metals, even borrowing.
And so I wrote this guide calledHow to Use Inflation to Your
Advantage.
And so this is like a 30 pageguide that just has a bunch of
stuff people probably haven'theard of.
(44:37):
And if you text the wordinflation to the number three,
three, seven, seven, seven.
So just on your phone you textthe word inflation to three
three.
3 7, 7, 7, it'll ask you foryour email and it'll send you
that for free.
And then also kinda let you knowabout what we're doing, some of
our investment deals and stuffthat we have coming up.
But yeah, this has been a lot offun.
Louise, really appreciate youhaving me today.
This has been great.
I.
Speaker (44:56):
Likewise.
Yeah.
This is, we're gonna have tohave you back on.
I think we, it sounds like we'rekindred spirit, so I would like
to have you back on maybe seehow that lunch with Yeah.
Chris Vos went as well that wasgreat.
Thank you so much.
You yeah,
Speaker 2 (45:08):
for sure, man.
Love to.
Speaker (45:10):
Yeah.
You are a really deep person,man.
I really appreciate all yourinsights and your authenticity
and your vulnerability.
It's not often people do shareall of that.
They just come in here and.
Tell us all the great things andrah, about their lives and what
they're doing.
But I appreciate you being realwith us and our listeners and
hope they check you out and yourinvestment as well.
Thanks, man.
I
Speaker 2 (45:29):
really appreciate it.
I love yeah, love what you'reputting on here and I think
there's a delay on the thinghere, but yeah, life is always
happening for us and not to us,even though it feels the other
way.
But I think that, it'severything is helping us grow to
become the people we're meant tobe.
So I appreciate how you're doingthat as well, Luis and or Louis
and it's really fun to be here.
So thanks for having me.
Speaker (45:43):
Awesome.
Just one more time,'cause I'mgonna do this right now.
It's three seven.
Seven seven, right?
Speaker 2 (45:50):
It's 3 3
Speaker (45:52):
3 3.
Seven.
Seven, seven.
Yeah.
Speaker 2 (45:54):
Three three.
Seven.
Seven, seven.
Okay.
And it text word inflation.
Speaker (45:57):
Yeah.
All.
And we're gonna text you.
Inflation coming up, comingright over.
Thanks a lot, proton.
All right,
Speaker 2 (46:03):
thanks man.
Speaker 7 (46:09):
We hope you've enjoyed the Wayfinder Show.
If you've got value from thisepisode, please take a few
seconds to leave us a five starrating and review.
This will allow us to help morepeople find their way to live
more authentic and excitinglives.
We'll catch you on the nextepisode.
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