This week on The Wolf of Queen Street Podcast, I sat down with Fraser Bray, a rising force in the world of User-Generated Content (UGC).
Fraser started with zero followers, no client list, and no clue what UGC even was and now he’s creating content for brands across NZ that actually converts.
In this episode, we dive into:
📱 How he built a business from scratch using UGC
📸 What brands are REALLY looking for in creators
💡 The mindset shift that changed everything
🔥 Tips for standing out in the content economy
If you're curious about the UGC game, want to work with brands, or just need the inspiration to start something of your own, this one’s for you.
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