E24: Gift Giving Research | Farnoush Reshadi | The Business School

Have you ever wondered if a gift you gave someone was something they wanted and actually would use? Have you felt the joy of receiving a gift that showed the giver really cares about and knows you? There’s a lot of emotion around gift giving and, thankfully, there’s research about it as well. In this episode of The WPI Podcast, Farnoush Reshadi, assistant professor in The Business School, discusses her research on consumer behavior and how people make gift-giving decisions. The discussion explores the research that helps explain why gift givers and gift recipients are sometimes on different pages.  This holiday-themed episode is the first of two during the 2025 holiday season to empower you when you give and when you shop. Our next episode will explore holiday marketing and the strategies you see in stores and online retail sites. Related links: The Business School Reshadi discusses gift giving research in USA Today Reshadi discusses wealth and gift giving in Yahoo!Finance