Marketing Strategies for Therapy Practices with Joshua Brummel
In this episode of 'Therapy for Your Money,' host Julie Herres dives into the intricacies of marketing with Joshua Brummel, the founder of Therapy Flow. They explore how therapy practice owners can optimize their marketing spend, categorizing it into infrastructure and ongoing activities. Joshua shares crucial metrics such as cost per lead and client acquisition cost, emphasizing the impact of these on overall profitability. They also discuss the importance of setting a marketing budget per clinician and the effectiveness of non-traditional marketing avenues like email campaigns, networking, and social media. This episode is packed with actionable tips for both maintaining and expanding a therapy practice.
Show Highlights
00:00 Introduction to Therapy for Your Money
00:51 Meet Joshua Brummel: Marketing Expert
01:54 Understanding Marketing Categories
03:23 Determining Your Marketing Budget
04:36 Key Marketing Metrics: Cost Per Lead and Client Acquisition
06:57 Marketing Strategies for Private Practices
11:20 Optimizing Marketing Spend Per Clinician
23:24 Non-Traditional Marketing Investments
25:51 Conclusion and Contact Information
Links and Resources
Therapy Flow: https://mytherapyflow.com/
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio
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