Thinking Ahead: Your Leading-Edge Insights Podcast

Thinking Ahead: Your Leading-Edge Insights Podcast

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

Episodes

May 5, 2021 29 min

In January 2020, Google announced it would begin to phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” many digital marketers are looking for new innovations that will replace them. With endless information, the reality is- not everyone understands the true impact this has on brands and consumers alike. How can you prepare? Tune in to find out. 

Guest: Rolfe Swinton, Director, Da...

Share
Mark as Played

NextGen Hackathon Competition gives undergraduates a chance to develop product and marketing plans using real-world data. In this episode, we speak with two members of the CalPoly Pomona team that recently won the 10th NextGen Competition -- a race to develop the smartest electric vehicle innovation. In addition, we talk to two NextGen mentors and judges, Natalie Sneed from Kia and Sharon Kondo from One Team Advertising. Tune in to...

Share
Mark as Played

In today's times, brands are expected to be more than a logo. Consumers expect them to take action- to show their authentic worth. While many things have changed, the core pillars of brand building have not. In this episode, Managing Director of GfK Marketing Effectiveness, Eric Villain, explains the true need for a healthy brand and what it takes to get there. How can brands create meaningful connections with their consumers? 

...

Share
Mark as Played

80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles' Jeremy Andersen and GfK's Neal Heffernan unfold what makes a successful product. From sparked idea to development to launch, tune in to understand what's tips the scale.

Guests: 

  • Jeremy Anderson, Founder, Fifty Gazelles
  • Neal Heffernan, EVP, GfK Sales Effectiven...
  • Share
    Mark as Played
    March 10, 2021 34 min

    Data on consumer buying habits may be common these days – but too often it sits in silos. Brands and retailers may see only their own small windows of activity; to drive smarter decisions, they need a full picture of the marketplace. By bringing together sell-out data from thousands of independent tire retailers, GfK’s POS panel in the US has been helping to build a data-rich tire ecosystem from the ground up. In this episode, GfK&...

    Share
    Mark as Played
    February 17, 2021 28 min

    The average person's attention span is around 8 seconds. How do you make sure consumers stop scrolling long enough to buy your product? In this episode, Buffalo America's Matthew Penico and GfK Etilize's Lloyd Wood go through the tips and strategies to optimize your online content, and in turn, optimizing your sales. Tune in to understand A+ content, up-and-coming eCommerce trends, and how to put everything together...

    Share
    Mark as Played

    When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be even more critical. 19% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode, influencers and experts Rachel Miller, Evan Kristel, and Jola Burnett take us into the B2B influencer world that showcases the power of decision-makers. How...

    Share
    Mark as Played

    Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.

    Watch Eric's recent video: Starting strong in 2021

    Contact the Th...

    Share
    Mark as Played
    January 20, 2021 22 min

    As the new year begins, the global pandemic has put a new spin on the health and wellness craze we always see. In this episode, Trends Consultant, Rachel Bonsignore, bases her insights on years of data leading up to and including the pandemic. Learn about increasing health concerns over safety, how consumers are compensating for closed gyms, and the role of mental health. How do trends like these help your brand? Tune in to find ou...

    Share
    Mark as Played

    Despite the times, influencers have a growing market of opportunity- and their number of trusting followers continue to rise. Join us and catch-up on this discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of content creators, and the pitfalls of sticking to old models in a time of upheaval.

    Download the Influencers Playbook

    Share
    Mark as Played
    December 14, 2020 27 min

    From click-and-collect to cross-channel buying, eCommerce shopping has hit new levels while traditional methods have evolved. In this episode, Joe Beier takes us through emerging purchase journey trends and the long-term implications of pandemic brand trial and switching. Tune in to understand the wants and needs of shoppers both this holiday season and as we enter the new year.  

    More information:

  • Webinar: Shoppers in a world of...
  • Share
    Mark as Played

    The digital lifestyle has made leaps and bounds this year. In this episode, subject-matter experts Jola Burnett and Stacy Bereck cover the attitudes and behaviors of consumers when it comes to living a life dependent on technology. Understand how consumers feel about recent digital developments, the way it changes their daily lives, and what you -as a company- should be prioritizing in this tech-evolved world. 

     

    More information...

    Share
    Mark as Played
    November 20, 2020 26 min

    Air travel has hit record lows due to COVID-19, but did the pandemic bring back the classic road trip? In this episode, Julie Kenar explains how the auto industry has been affected in 2020 – for better and worse. From pricing to sustainability, this episode will help you understand consumer priorities and expectations – and how you can encourage them to take the risk of buying a new car.

     

    More information: https://hubs.ly/H0BfgR...

    Share
    Mark as Played

    They are calling it one of the most historic and important elections the country has ever had. In this episode, MRI-Simmons’ Kelly Augustine takes us through 5 polarizing election issues between Biden and Trump supporters in the US presidential elections- and the issues they surprisingly align on. She also sheds some light on the undecided voters and what is keeping non-voters from the polls. Tune in to understand why these groups ...

    Share
    Mark as Played

    As we head towards the end of the year, COVID remains the biggest buzzword of 2020. In past episodes, we’ve discussed specific topics about the virus, from behavior and lifestyle changes to the back to school season. In this episode, we bring it all together for a full look at this year's pandemic-driven timeline. How has COVID-19 shaped our “new normal” as both consumers and brands? Tune in to find out.

     

    More information: h...

    Share
    Mark as Played
    October 16, 2020 26 min

    Here's an obvious statement- technology surrounds our lives. From security systems and lighting to refrigerators and window shades, the futuristic smart home is here today. In this episode, we sit down with Consumer Trends Expert, Veronica Chen, to learn about the current state of smart home products and how the COVID-19 pandemic has propelled it. Who are the real consumers? And how do marketers reach them? Tune in to find out.

    ...

    Share
    Mark as Played

    From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio version of GfK’s recent webinar, where thought leaders from Hanesbrands, Colgate, and Hyundai came together to discuss the prospects for sustainability – as a movement, a message, and a way of doing business. Drawing on decades of insights from the Green Gauge® study, they explore questions such as how COVID-19 has affected attitudes tow...

    Share
    Mark as Played

    In another milestone of the COVID-19 pandemic, schools are in the midst of 'opening' their doors. In this episode, Frank Guagenti takes us through how parents are feeling as their kids start a new year- in-person, online, or both. Tune in to understand the varying opinions on how education systems are handling the pandemic, how it has affected brands that rely on back-to-school sales, and what it means for everyone listenin...

    Share
    Mark as Played
    September 1, 2020 24 min

    No matter who you are, you can’t escape ads. The challenge is- how can your ad speak louder and become more memorable to your audience than the rest? In this episode, we sit down with Jon Brand, who takes us through best practices in creating an effective digital ad campaign. Tune in to learn how COVID-19 has changed the game, why you need to utilize screen sizes, and most importantly, how your ad can reach its full potential.

    Mor...

    Share
    Mark as Played
    As the youngest generation in the workforce, Generation Z is facing unprecedented challenges as young professionals. In this episode, we sit down with NextGen Competition winners Sabrina, Emily, and Ibrokhim as they take us through the moment their college shut down. Tune in to hear first-hand how this generation is already being affected by the COVID-19 pandemic, their attitudes towards the "new normal", and the surprising...
  • Share
    Mark as Played

    Chat About Thinking Ahead: Your Leading-Edge Insights Podcast

    Advertise With Us

    Popular Podcasts

    Crime Junkie
    The Daily

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    Dateline NBC

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

      Connect

      © 2021 iHeartMedia, Inc.