What do you do when the brand you built to over $100 million goes bankrupt — and then you get the chance to buy it back? That's exactly what Amelia Warren and Kyle Vucko did with Epicure.
In this episode, Phil and Kenny sit down with the co-managing directors of the relaunched Epicure — a Canadian spice and seasoning brand with a fiercely loyal customer base, a surprising MLM origin story, and a bold new omnichannel strategy.
Amelia served as CEO of the original Epicure for 17 years. Kyle co-founded Indochino before joining Epicure as COO. Together, they acquired the brand's assets out of bankruptcy in April 2025 and relaunched it by September — rebuilding the supply chain, re-engaging customers, and moving the brand into retail for the first time.
Check out Epicure here: https://epicure.com
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