Special thursday episode: Julie Therrien of Biscuits Leclerc is back — and this time we're picking her brain on one of the biggest opportunities for Canadian food and beverage brands right now: exporting to Mexico.
Julie's export career started in Mexico in the mid-90s, and she's spent nearly 30 years navigating the market — from co-packing for Bimbo to building branded distribution across Mexican retail. Fresh off our own trip to Guadalajara and Mexico City for Expo ANTAD, we asked her the questions every Canadian brand should be asking before shipping a single pallet south.
If you haven't heard her first episode - it's here: https://open.spotify.com/episode/5NXPW7QMY06QeWTPeHDUnY?si=1OdnoEk1SmaUA-CkNy8gHg
check out Leclerc here: https://leclercfoods.com/en/
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