Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources. In each episode, you'll discover actionable strategies to: Craft Powerful Content: Learn how to create content that resonates and converts, even with limited resources. Master Repurposing: Find out how to give old content new life and extend its reach without additional effort. Expand Your Brand: Boost your visibility and influence with strategies tailored for small teams. Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block. Let’s make marketing manageable!
Episodes
Join Bold Content Collective | Early Bird Until April 30
We break down why content feels so hard when you’re running a business solo, and how to make it feel simpler without lowering your standards. Rachel Honeyman shares a strengths-based way to create more consistent marketing, plus practical shortcuts for using AI and repurposing so your content finally fits your schedule.
• the “should” trap th...
We lay out why so many solo consultants feel like they’re doing a lot of marketing but still can’t answer where the next five clients are coming from.
We explain how clarity, lead math, and a custom plan turn chaos into a simple system you can actually repeat.
• posting on LinkedIn and sending newsletters without a clear pipeline
• effort vs clarity and why copying tactics fails
• what t...
We break down why paid workshops outperform free webinars for B2B service businesses and how a small price tag can create higher attendance, better results, and warmer leads. We also map the practical strategy for choosing the right workshop topic, filling seats with lean promotion, and selling the next offer without feeling pushy.
• Why paid workshops drive attention, attendance, and trust faster
• H...
This is the replay of the LIVE workshop Melissa Camilleri facilitated with Tiny Marketing last week.
We show you how to pre-sell a group program so you get paid before you build, using a simple MVP instead of months of recording and guessing. We also dig into why human feedback and community matter more than ever as AI makes information cheap.
• pre-selling as paid proof of concept to reduce risk
...
On the Tiny Marketing Podcast, host Sarah Noel Block interviews Sara Nay, CEO of Duct Tape Marketing, about making the first few hires as a solo consultant. Nay explains that effective hiring starts before the job post by clarifying mission, vision, and values, then running a culture/fit interview before assessing skills. She recommends choosing a first hire by doing a one-week time audit to identify repetitive, dra...
We break down what the Colby assessment measures, why it stays steady over time, and how solo consultants can use it to focus on revenue, reduce overwhelm, and sell with less friction. We unpack Sarah’s 6673 profile, compare tortoise and hare buyers, and share tiny tweaks that drive big wins.
• what Kolbe measures and why conation matters
• how a 6673 profile fuels ideas a...
We map out a simple system solo consultants can use to stop feast-or-famine cycles: a paid discovery, a cash flow core offer, and a premium anchor that reframes value while protecting margins with clean payment plans and firm start dates. We share pricing rules of thumb, boundary language, and the calendar tactics that turn projects into predictable income.
• three-offer stack that reduces revenue volatilit...
We show solo consultants how to run sales calls that feel natural yet drive clear outcomes. From scoring fit without a CRM to handling budget early and locking next steps, we share simple pivots that raise conversions without chasing more leads.
• three recurring sales call mistakes and how to fix them
• four fit factors to qualify buyers fast
• simple bridge score you can run on a notepad
• use...
Register for the workshop + bonus hot seat session for only $37!
We share a simple system to turn referrals from random to reliable using clear positioning, fast community engagement, a signature talk, and steady partner touchpoints. Clarity beats volume, and speed plus usefulness earns trust and repeat mentions.
• defining a one-line positioning that states problem, audience, and method
• putting p...
We share a practical playbook for turning in‑person events into low‑pressure business development, especially for introverts. Mindset, prep, and simple conversation moves replace scripts and force with curiosity and follow‑through.
• reframing networking as a business development call
• doing targeted pre‑event research and LinkedIn warmups
• arriving early to make first conversations easy
• wea...
We break down lifecycle marketing as a practical engine that connects acquisition to revenue with smart flows, clean lists and respectful cadence. Craig Zingerlein shares deliverability tactics, must-have sequences and simple tests to raise conversions without burning out.
• definition of lifecycle marketing and where it sits in the funnel
• flows versus campaigns, triggers and exits
• lead nurture,...
Tired of shouting into the void and hoping readers find you? We unpack a clear, stress-free system any fiction author can use to build a professional presence, get approved on Goodreads, and grow a loyal email list that powers bigger launches. With Sam from CrewFiction, we map the path from scattered links to a polished hub that ranks on Google, showcases your books, and welcomes new readers with irre...
Download Lisa's LAUNCH framework.
We map a partner-led framework that turns original research into an event-first engine for trust, relevance, and pipeline. From picking credible partners to unveiling findings on expert panels, we show how one study can fuel a year of targeted, high-signal content.
• why original research beats AI‑generated content
• how to choose partners with shared ICP ...
We unpack a simple offer path that moves buyers from cold to ready by matching their awareness at each step. Lead magnets clarify symptoms, active generators reveal solutions, micro offers create quick wins, pop-up offers validate demand, and milestone-based main offers sell with less friction.
• purpose of a lead magnet as list builder for cold audiences
• matching messaging to symptom-level awareness<...
We map the five lead sources that drove the most revenue last year and share the simple systems that make growth feel calm: niche communities, guest podcasting, lead waterfalls, LinkedIn nurture, and referrals done right. The aim is clarity, not hustle, so you can double down on what works for you.
• auditing closed-won deals to find true lead sources
• how to find and show up in niche communities
•...
Book a Booked-out Blueprint here.
We break down how solo consultants build simple systems that match their brains, document on the fly, and hire without chaos. Pamela shares a step-by-step approach to roadmapping, capturing SOPs, and finding the right people at the right time.
• defining what to keep in your zone of genius
• mapping workflows into automations, templates, and personal touches
• c...
We share a warm holiday intro, then dive into Kendall Cherry’s practical playbook for selling through story. We unpack case studies that convert, day-in-the-life frameworks, attraction and repelling, and how a content ecosystem can replace most sales calls.
• using bottom-of-funnel case studies that show the real before and after
• writing day-in-the-life and vision casting stories with concrete detail<...
Get the guide to Connection First Events
We dig into how to keep people engaged from invite to closing song by changing the energy every 20 minutes, setting the tone early, and building memory anchors that stick. Kelly shares creative examples from retreats and executive dinners plus a lightweight way to tap her team’s strategy.
• 20-minute rule to prevent attention decay
• simple swaps from panels to ho...
We share two big changes for 2026: a shift from community-first to one-to-one-first with “Booked Out In Six,” and the public launch of corporate training with an Offer Clarity Alignment workshop. The goal stays the same—build a lean, repeatable system that creates demand fast and keeps pipelines full without burnout.
• Why a one-to-one-first model drives faster results
• How the booked-out blueprint ide...
We break down how to turn everyday moments into immersive, open-worthy emails using a simple three-layer framework: storytelling, personality-infused copy, and strategy. We share hooks, edits, CTAs with reasons, and where storytelling fits across sequences and newsletters.
• Three-layer email framework: story, personality, strategy
• Show don’t tell, strong hooks, satisfying endings
• Everyday stori...
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