Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:47):
Tiny Marketing.
This is Sarah Law Block.
The podcast that helps B2Bservice businesses do more with
less.
Learn lean, actionable, organicmarketing strategies you can
implement today.
No fluff, just powerful growthtactics at work.
Ready to scale smarter?
Hit that subscribe button andstart growing your business with
(01:07):
Tiny Marketing.
Welcome to episode 162 of theTiny Marketing Show.
I am Sarah Noah Block, and todaywe have a Sulu.
This week on LinkedIn, Ianswered the question: if I had
(01:28):
to make$5,000 by next week, whatwould I do?
So I wanted to get into that ontoday's episode and give you a
quick 24 hours for an offer thatwill close at the end of today,
publish day.
So that is Sunday.
Hold on one second.
Let me see the actual date.
(01:49):
Okay, I got it.
Sunday, November 9th is when theoffer expires.
So I'll get into that at theend.
But first, let's get into theexciting thing of what would I
do if I had to make$5,000 now?
So I broke it down into threesteps that don't require
(02:13):
starting a new offer, um, anyads at all or any launches.
So this is an easy way you canmake fast cash.
And the reason I'm talking aboutthis is because this month is
the fast cash mission month.
So next week, no.
(02:34):
As you're hearing that it'll bethis week.
So this coming up Thursday, thefast cash mission will open for
the only time that it will openin the next six months.
So this is the only time you canget it.
But I wanted to get into one ofthe strategies that I talk about
in Fast Cash Mission.
(02:55):
So, how do you make$5,000 realquick?
The first thing that I would dois pick a low-cost mini offer as
my core offer.
This is the thing that I wouldstart pitching to people.
So your next clients, theyalready know you.
The easiest people to sell arewarm leads.
(03:18):
So what I would do is pick aneasy, low-lift mini offer that's
probably right around$1,000.
That's the easiest one to sell.
It's a why not price?
And I would go through my listof warm leads, people that I
know are interested in workingwith me, but maybe have been on
(03:38):
the fence, not ready to.
And this could be an offer thatwill bring them into my world.
And they're like, why not?
Why wouldn't I work with her fora thousand dollars?
So that's the first thing that Iwould do is pick a low-lift mini
offer somewhere in the$1,000mark.
Next, I would reconnect withthose warm leads that are the
(04:01):
easiest to sell to because youdon't have to earn trust with
them.
You've already earned that trustwith them.
So I would go into my DMs onLinkedIn or whatever social
media platform you're on.
I would go into my nichecommunities and see if anybody
is asking questions around myoffers.
(04:24):
Not my specific offers, butquestions related to what my
offer solves.
That's a better way to say it.
I would also go into my emaillist.
So you can go into yourmarketing email list and look
for those warm leads, the peoplewho regularly open up your
emails, who regularly click, whoreply to your emails.
(04:46):
They're going to be a little bitwarmer, but also go into your
inbox.
Who are the people who have sentyou an email and asked for some
support?
Um, go through your calendar.
Who have you gotten on a15-minute connection call with
that would make sense for thisparticular offer?
(05:07):
Comb through places like that,your DMs, your inbox, your
calendar, or like your acuity,your Calendly, where people are
booking the calls with you, youremail marketing platform, and
find the warmest people.
And I would make a list.
Who are the people most likelythat would need this mini offer
(05:29):
that I'm offering right now?
And instead of marketing it tothe masses, I would market it
just to those really warm leadsthat I know would be interested
in that particular thing.
That's the easiest way to marketwithout market where it's a
direct sale without annoyingpeople, is make it a very
segmented.
(05:51):
Okay.
So when you compile that list ofpeople who would be a good fit
for that mini offer, you justwant to send a really simple
email to them.
Hey, I'm doing this mini offer.
It's for a limited time.
Would this be helpful for youright now?
And then describe what thatoffer is and like what they
(06:15):
would get.
What outcome would they get atthe end of it?
Super simple.
It could be like two to threesentence email or DM, however,
you communicate with them.
Okay, so that's step two.
Step three is map your next movewith past clients and past
people that you have worked within like gateway offers or
(06:37):
workshops.
Look back at those past buyersand see what would be the most
logical next step for them.
You might have an offer thatalready exists for them that
would make sense and would getthem to that next place they
need to be.
So go through your oldproposals, go through your old
(06:59):
gateway offer documents and lookto see what do they need now.
Now that you've completed onemilestone with them, what's
next?
What did they ask for?
Create an upsell path for themand reignite that conversation.
Shoot them an email and justsay, hey, I was recently going
(07:21):
through our old, mine's called astrategic spark, our strategic
spark from last year.
And I know that at this point,you probably are ready for X,
whatever that next step wouldbe.
And I just wanted to ping youand see if you're ready to take
that step and if you want tohave a conversation about that.
Make it casual, make it reallypersonalized, and use the
(07:45):
information that you haveavailable to you to be able to
upsell them to the next thing.
So that is what I would do if Iwanted to make$5,000 in the next
week.
Just that three simple stepprocess is the easiest.
Now, let me tell you about thetwo offers that I promised you
(08:09):
that I would talk about at thebeginning of this.
Okay.
So offer one is really mini.
And it is a six to six Kchallenge.
Today, November 9th, is the lastday you can get it because it
opened up a few days ago.
Sorry, the podcast didn't align.
But in that challenge, I dripout a new strategy to find hand
(08:32):
raisers and warm leads every dayfor six days.
You also get some tools and youget a replay of a kickoff call
in there.
And even better, you get accessto me in the DMs for six days.
So you get direct access to me,you get trainings and tools, and
(08:53):
then you get six ways to findwarm leads dripped to you each
day.
So I'm gonna have that link inthe show notes.
It is$77, so fairly low cost,um, but it expires today.
So tonight at 1159, it will nolonger be available.
(09:14):
So you get about 12 hours accessto that since this podcast goes
out at midnight, the day onNovember 9th.
Okay, the next thing I promisedto talk to you about is the fast
cash mission.
So I'm gonna pause this so I canpull up what we're gonna do.
unknown (09:32):
I'm back.
SPEAKER_00 (09:33):
Okay.
The fast cash mission is a30-day sprint, and it is one of
the missions inside of the TinyMarketing Club.
So you only have to commit to 30days of working hard on building
out your sales system.
That's what this is all about.
It starts off with a privatekickoff call.
(09:53):
So you and I work together on avideo call and build out your
custom sales strategy.
You also get access totrainings, a sales action AI
assistant, and um me in the DMs.
So you get access to me on DMs,you get access like in the doc
(10:13):
access to me.
So you can send me what you'reworking on, and I will get in
there with my revisions, mycomments for those 30 days.
You get weekly micro tasks, soyou're not overwhelmed.
You have three actions that youneed to take each week during
those 30 days.
And we also have Monday livesessions, which is pretty cool.
(10:36):
So if you want to get togetherwith me twice a month, we have
office hours where you canschedule one-on-one time with
me.
And we also have co-working timefor marketing and co-working
time for biz dev.
So those are also open to youduring those 30 days.
(10:57):
Um, and then last, we end itwith a one-to-one wrap-up where
we go through what you did, whatyou accomplished, and what you
need to do next.
So you have a plan going forwardon how you can make this a
reality.
You can just turn on a switchand make sales whenever you
want.
You now have a system.
So that is opening up thiscoming up Thursday, but in the
(11:20):
show notes, I'm gonna put aninterest list.
So there's no commitment to it.
It's just you sign up for thatand it tells me that you want to
get the invite.
I'm only sending it to selectpeople.
Only people on the interest listwill get the invite to fast
cash.
So that will be in the shownotes as well as the 6 to 6k
challenge.
(11:41):
Um, if you do go with the 6 to6K challenge and you want to do
the fast cash mission, I'llapply the cost that you spent on
that 6 to 6k mission orchallenge to the mission.
So you aren't paying anythingextra.
All right, that is all fortoday.
I feel I think that you guysprobably have a great game plan
(12:07):
on how to get started onbuilding out a quick fast cash
plan with those three steps thatI shared with you at the top of
this episode.
And as always, if you ever wantto connect with me personally
one-to-one, I'm active onLinkedIn.
(12:28):
You can connect with me there,slide into my DMs.
I'm happy to chat.
And again, if you want to jointhe 6 to 6K challenge, that link
is below.
If you're interested in joiningthe Fast Cash Cash mission, the
interest list link is below, andthat will open up on Thursday
for a week, and then it willclose and it won't be available
(12:51):
again until next July, I thinkit is.
All right, I love you guys, andI'll see you next week.
You love all things tinymarketing.
Head down to the show notes pageand sign up for the wait list to
join the Tiny Marketing Club,where you get to work one-on-one
with me with trainings,feedback, and pop-up coaching
(13:15):
that will help you scale yourmarketing as a B2B service
business.
So I'll see you over in theclub.