We break down what the Colby assessment measures, why it stays steady over time, and how solo consultants can use it to focus on revenue, reduce overwhelm, and sell with less friction. We unpack Sarah’s 6673 profile, compare tortoise and hare buyers, and share tiny tweaks that drive big wins.
• what Kolbe measures and why conation matters
• how a 6673 profile fuels ideas and overload
• using a revenue‑first filter to prioritize
• pairing human design and Colby to build trust
• experiential learning to earn while you learn
• messaging as the highest‑leverage improvement
• selling the way buyers buy, not how you buy
• tortoise vs hare buyers and sales cycle design
• using Colby for team communication and sales
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:34):
Welcome to Market.
I'm Sarah No L Block.
This show is made for soloconsultants who want to get
booked out without burning out.
If you've ever thought, I justwant this to feel easier, you're
not alone.
Around here, we focus on simple,sustainable growth that actually
fits into your life.
So growth feels doable insteadof overwhelming.
(00:55):
Yes, so before we get intoresults, can you tell me in the
audience what the Colbyassessment is?
SPEAKER_01 (01:04):
Yes.
So we got to do our 45 secondsworth of science here.
Um, so we have three parts ofyour mind.
The first part is cognitive, andthis is your skills or what you
can do.
So when you're growing up andyou take uh tests like, what
should I be when I grow up,right?
This is very much cognitiveassessment.
So that's great.
(01:24):
The second piece is theeffective part of our mind.
Or this is really what is aboutwhat we want to do, our
personality.
And a lot of the tests we'refamiliar with, Myers Briggs,
Enneagram, um, you know, humandesign, there's all these like
very fun personality-basedassessments.
Um, and they're great, but yourpersonality evolves over time.
(01:47):
So we can't necessarily usethose as consistency to make big
decisions, like hiring decisionsor buying decisions on them,
because we're always in thisstate of evolving.
So the third piece of your mindis the conative piece.
And this is the part that onlythe Colby assessment is able to
measure.
It's the only test that measuresconation.
(02:08):
And what this is about is whatyou will do.
So when you're free to beyourself, this is how you'll
make decisions and take action.
And it is incredibly reliable.
So when we know someone's Colbyscore, we understand
fundamentally how they'reinstinctively wired, how they're
gonna show up.
And so it's a super powerfultool we can use for all kinds of
(02:30):
things where the consistency,the steadiness is what we're
actually trying to measure.
Okay, so that's interesting.
SPEAKER_02 (02:36):
This is like a constant.
So this doesn't evolve.
And nope before so, for everyonewho would who will be listening
when this goes live, um Aaronhas my results.
So we're going to go over thoseresults.
I'm super excited about that.
But before we do that, I want tohear how you use this assessment
(03:01):
for your own clients becausethat's how it came up in
conversation is this is thefirst thing I do.
So let's talk about that.
SPEAKER_01 (03:08):
Yeah, yeah, yeah.
So I like to understand when I'mworking with any business owner
or if I'm working with um teamsof people who need to work
together.
I want to understand how they'refundamentally wired to show up.
And what that helps me know isalso where they're gonna get
stuck, where there's gonna befriction, where there's gonna be
(03:28):
stress.
So I always want to know thisscore because as somebody who's
trained and Colby certifiedconsultant, it means something
to me when I see these numbers,but it really translates into
all the lived experience I'vehad, helping business owners and
helping team members getunstuck.
And so that's why I need it.
It's almost like if I don't haveit, I'm flying blind on a
(03:50):
mission, right?
Like I just really, really needto know so I can do my best
work.
SPEAKER_02 (03:56):
That makes sense.
Okay.
So let's talk results.
What did mine mean?
SPEAKER_01 (04:04):
So you have a 6673 is your profile.
And so this is like a, it's sofun.
I love every single, everysingle profile.
Um, but what this tells me isthat there is a lot going on for
you in the area of um gatheringinformation, fitting it into
systems, and wanting to takeaction.
(04:24):
And all those things arehappening almost simultaneously.
So there's this constant loopthat's happening of, oh, I have
a big idea, let me do someresearch, let me figure out how
I'm gonna execute it.
Oh, I have another big idea, dosome research, let me figure out
how I'm gonna it just sort ofcycles around in a way that you
probably have like certainlymulti-passionate, so many
(04:45):
different ideas, things youcould do.
And it can be really hard todiscern which one should get
your focus because they'recoming so fast in this
rapid-fire manner.
So, does that sound right?
SPEAKER_02 (04:56):
Yeah, it sounds right.
I literally was just talking tomy husband about that this
weekend.
He's like, When are you gonnastart this like capsule podcast?
And I'm like, dude, I alreadyhave this, this, and this
project.
I will get to it, but so yeah.
SPEAKER_01 (05:16):
Right.
So when when you know this aboutyourself, what what I would be
doing as your coach is be Iwould be helping you to discern,
okay, of all the great ideas youhave, which ones do we really
want to dig into and focus in onum in terms of priority, or
which one's gonna bring the mostrevenue, or which one lights you
(05:36):
up the most.
We can use a bunch of differentquestions to do that.
But to know that your yourimpulses, your instincts are
gonna say to start many newthings, we can start to figure
out how's the best, how can webest discern where you should go
with your business or whatchoices you should make in your
business because of that?
SPEAKER_02 (05:56):
Yeah, that is very accurate.
Yeah.
The first coach I ever had, shedid human design.
And mine was manifestinggenerator, which is fat.
SPEAKER_01 (06:12):
Yeah, oh absolutely.
And I love pairing human designand Colby.
Um, when somebody's whensomebody knows their human
design, it's really fun becauseyour subtype is actually, and
people, this is like Colby like201, right?
People don't know aboutsubtypes, but I teach them
because they're so uhinformative.
Your subtype is actuallyentrepreneur.
(06:32):
That's this that so it startswith your quick start innovative
idea strengths, and then you goto past and figure out um what
information you need in order tofit it into a system or some
kind of a structure so you canlaunch the thing out into the
world.
And that entrepreneur plusmanifesting generator, quick
(06:52):
start manifestors are I havethis big idea, I'm gonna speak
it into the world.
And then as a generator, youactually have the ability to go
out and do the doing to make itreal, make it happen.
So it's a total alignment ofthose two things.
I love that.
SPEAKER_02 (07:05):
That's so interesting.
So before we talked, what, aweek ago, I think it was, I uh I
hadn't heard of this Colbyassessment before.
And then the day after I did it,because you sent me the link,
um, one of my clients had saidshe just like started looking
into her old Colby assessmentscores.
(07:27):
It's like, what?
I literally just did that.
SPEAKER_01 (07:31):
Yeah, it's really fun.
And it's not one of the morewell-known assessments.
Uh, it's because it has a soulsingular, straightforward
purpose, and because it's justthe part of the brain that
people are the least familiarwith.
So when Kathy Colby kind ofdiscovered this concept of
conation or volition and createdthe assessment to map that,
(07:53):
nobody else had done thatbefore.
So there is still sort of thatum lack of awareness around the
assessment and how useful it isin life and in business.
Um, and so I feel like sometimesI'm I'm the marketing advocate
out in the world talking aboutColby to everybody who will
listen to that.
SPEAKER_02 (08:10):
Yeah, but it is really interesting.
And I feel like everybody lovessomething that will help them
understand themselves better.
SPEAKER_01 (08:19):
It's so true.
It's so true.
Okay.
But this one makes it very, itmakes it actionable beyond the
page, right?
So sometimes if you if you takean assessment, you get in your
your score back, you're like,okay, but what do I do with
this?
And with Colby, there's so manypractical applications that can
bring it to life for you rightaway, depending on what your
(08:39):
needs are.
So that's one of the reasons Ilove it.
SPEAKER_02 (08:42):
So that's you were saying if you were my coach, the
first thing that you would do isgo through those ideas and make
an assessment.
What should I do first?
And most of my clients, they'rethey're not like me.
They're like they aren't.
Right.
Um, but I have had a few.
(09:03):
And I'm curious, what is yourprocess to helping someone hone
in on what's the first thing Ishould actually take action?
How do I prioritize these ideas?
SPEAKER_01 (09:15):
Yeah, I I always start with revenue.
Revenue is where I begin everyconversation, no matter what if
I'm working in corporate or ifI'm working with a small
business or a medium-sizedcreative agency.
Where is the revenue comingfrom?
Is always my first question.
And do we need more revenueright now, or is revenue
sufficient and we want to focussomewhere else in the business?
(09:38):
Because if we don't have enoughrevenue, I believe revenue
solves the revenue solves everyproblem.
It creates many new ones, but itsolves, it fixes everything.
So I will always guide somebodytowards let's figure out do we
need a quick cash infusion?
Do we need to realign offers inorder to have revenue be more
predictable and have more ofthat cash flow core offer?
Where do we need to go with thatin order to make our revenue
(10:00):
stable?
Because then our nervous systemis stable.
Yeah, or more stable, right?
So then we can do other thingsthat might have uh, you know,
more of a systems base or youknow, team building, that type
of thing, because our revenue isstable.
SPEAKER_02 (10:14):
Yeah, I'm glad you so that conversation I was
having with my husband thisweekend, I pretty much said the
same thing.
I was like, I'm prioritizingwhat brings in revenue first.
So this comes first, and that'sgonna have to be a later
project.
SPEAKER_01 (10:29):
And so that's and that's fine.
So one of the things that youprobably experience based on
your score, because you are sucha high quick start and you
initiate in your quick startstrength of innovate, many of
your clients likely don't havethat strength.
Their strength is is somethingelse in that quick start column.
So maybe their strength is tostabilize, to keep things
(10:52):
steady, keep the beat, or maybetheir strength is to modify,
which is to take an idea thatthey've had in the past and just
make some tweaks to it in orderto bring it back to life or to
reinvigorate it.
But because you are innovatelike I am, I lead in the exact
same way that you do.
I kind of get them to draft offmy quick start energy, right?
(11:14):
So if we were thinking about,you know, a drafting off of a
speed skater or a car in a in ain a car race, you're really
saying, okay, I'm gonna leadwith this innovation energy and
I you're gonna pick it up andfollow me.
And that's how we get them tostart to move on their goals and
their dreams or ideas.
SPEAKER_02 (11:30):
Oh, that's interesting.
Yeah.
So how would you go about doingthat?
How would you help trainsomebody who feels like really
comfortable in steady and juststay in the pace to okay, it's
(11:52):
time to try something new,you're gonna have to follow me
on this.
SPEAKER_01 (11:55):
So this is where your experience is the thing
that is is what they're part ofwhat they're actually buying
when they're working with you.
The fact that you've been downthese roads and you've done this
so many times before, thatthey're leaning into trusting
that you've seen this over andover again.
So if they buy and and theyfunction more like a high fact
(12:16):
finder, they need lots ofinformation to make their buying
decision, they're gonna want toknow more about your experience
because when you ask them to dosomething hard or scary or that
pulls them out of their comfortzone or asks them to move
quicker, there's a trust builtin because you've had all that
experience and they fact-findedand sort of tested all of that.
(12:36):
And you also have a process anda system that you walk them
through.
So they're much more likely totrust and then take the leap or
take the action, even if it'shard, because you've set the
foundation where they know youhave their back.
SPEAKER_02 (12:50):
Yeah.
Yeah, that I feel like I'mtalking about my husband more in
this episode than any otherepisode.
But he's an elementary schoolprincipal and he literally got
these shirts made because he'sreally big into training
teachers how to teach better.
Um, trust the process, is whatthe shirt says.
It's like, I'm taking youthrough this journey because
(13:11):
I've been there.
Just trust the process.
SPEAKER_01 (13:13):
We'll get to the other side.
And and what I like to alwaysframe up is this concept of
experiential learning, right?
So we're gonna go and we'regonna learn new skills and new,
um, you know, develop these newstrengths, and you're gonna make
money while you do it, right?
So it's it's we're going out,we're getting uncomfortable,
we're trying things, but thenthey're bringing me back data
(13:36):
that I'm then able to say, okay,well, based on what I'm hearing,
let's tweak this one thing andthen try it again.
And so in that experientiallearning process, not only are
you building the muscle of, inthis case, you know, sales, if
I'm helping them with theirsales process, but they're also
having the opportunity to makemoney while they're learning.
And I love it.
SPEAKER_02 (13:55):
Oh, there's nothing better.
There is nothing that excites memore than when someone sends me
a DM about a closed sale, like,yes, sister.
Yeah.
Love, love, love that.
Um, okay, so that is such agreat point that I just want to
highlight and like put a littlespotlight on is that everything
(14:15):
that you are learning is anexperiment, and the data that
you gather will allow you tofigure out exactly what needs to
be tweaked.
Because sometimes if somethingisn't working exactly as you had
expected, it's usually somethingreally small.
SPEAKER_01 (14:32):
Definitely.
SPEAKER_02 (14:33):
Yeah, I found like my best coaching experiences as
a client have always been whereI'm like 99% doing what you
already coach, but you can takeme that extra 1% that makes all
the difference in the world.
SPEAKER_01 (14:48):
That's exactly it.
That's so, so, so true.
I love, I love thinking about umwhere I can find an expert to
take something that's workingwell and make it better or make
it exceptional.
That's a really I love investingthat way because it's almost
guaranteeing results and alsomaking it even more like who I
am and more molded to who I amon my process.
SPEAKER_02 (15:11):
You've experienced it enough to know like, I know
that this general strategy orprocess works for me.
What can I do to make it better?
I think that's something thatlike the listener should
consider too when they're tryingto figure out who their next
coach is or business consultant,whoever their next guide is on
their entrepreneurial journey.
(15:32):
Like, who is doing the sameprocesses in general that you're
doing, but can elevate you?
SPEAKER_01 (15:41):
Yeah, absolutely.
It's it's really key to have uhthis is really a place where I
get pretty passionate about whatyou what you want to hire when
you're looking for that guide orthat support.
And I think that there are timeswhere we focus on we focus on
the wrong stuff.
We think we need a certain newidea.
(16:02):
And really what we just need todo is refine what we're
currently working on and makesome tweaks to what we're
currently doing.
Um, so for me, a lot of the timeit's it's has to do with
messaging.
It's like my processes are good,the way I teach things, my
structures, they're alloutstanding.
And and colleagues who do it thesame way I do, I always go, yes,
we've got this right.
But where I get stuck is am Imessaging that clearly enough to
(16:26):
the person who's likely to buyfrom me so that they really
understand and can see that Ican help them?
And so that's a place where Icontinue to make investments in
messaging, even though myprocesses pretty much stay the
same in half for 10 years.
SPEAKER_02 (16:38):
Yeah, that's a really good point.
The last coach I had was twopeople.
Um, one of them was a messagingand copywriting expert.
And even though like a largeportion of my own career was
messaging and copywriting,having someone else's strategic
brain looking at it made so muchdifference.
(17:01):
Like it's a game changer havingjust another brain to be able to
rely on.
SPEAKER_01 (17:09):
Yes, yes, it's the best kind of coaching
relationships, I think.
Yeah.
SPEAKER_02 (17:13):
I was sad because she made so much money now.
She's not gonna coach anymore.
She's like, I can retire early.
She's younger than me.
Well, yeah, it's like good foryou.
I'm sad though.
I get it, I get it.
So, is there anything else thatwe should know about the Colby
assessment or how people canwork with you if they want to go
(17:37):
through?
SPEAKER_01 (17:37):
Sure, yeah.
Yeah, absolutely.
So, really the the things that Iuse it the most for are
communication styles.
So I see this a lot in teams oreven in partnerships and
marriages, and and like I've hada number of couples come to me
and be like, we want to do theColby because we're not
communicating well.
It's like okay, it's reallyinteresting.
(17:59):
Um, so what we really get tostart to see when we see those
instinctive ways that somebodybehaves, we also understand
their sort of the communicationstyle that goes along with their
strengths.
And then we see where when wetake you, let's say we took your
score and we matched it againstmy score.
It's called an A to Acomparison.
(18:21):
And when we do that, we canstart to see where you and I
will either work well togetheror we might have friction or
stress in the way that wecommunicate and work together.
And so I do a lot of, especiallywith like business partnerships
and with like leadership teams,the getting everybody on the
same page in terms of how theycommunicate, that's a really,
(18:43):
really good strength aroundColby.
Another thing I do, and this isreally for somebody who um like
wants to make their salesprocess easier.
I teach Colby for sales.
So I'll actually go through andexplain based on your profile,
here's how you like to buy, butthen making the transition to
help you understand how yourconsumer or how your um the
(19:06):
businesses you sell to like tobuy and need to receive
information and help you bridgethat gap in your sales process
so that you're able to closemore and more sales more easily.
So those are just two differentlike hidden tools behind these a
lot.
That's really cool.
SPEAKER_02 (19:23):
Cause yes, it's it's it's hard to be able to like put
yourself in someone else's shoesand understand how they like to
be sold to.
When you hear that, it soundsweird, like nobody likes to be
sold to, but you actually kindof do.
Like I'm constantly sellingmyself on somebody by consuming
(19:46):
their content.
SPEAKER_01 (19:47):
So I love it too.
Yeah, we don't like to be soldto, but we do like to buy.
And so understanding, you know,how do we best buy for and this
is actually a great way um forus just to have that
discernment.
So for you, your your process oflet me go out.
I have this idea of this thing Ineed help with.
(20:09):
Let me go out and consume someof the person's content, see how
they're showing up, look fortheir consistency, and then move
towards the whatever the nextstep might be.
The way that you buy isdifferent, even though we have
the same initiation, we're bothinitiated as quick start
innovators.
I buy very future focused, and Ido almost no research and no
(20:31):
process.
I just instinctively sort ofknow this person has solved my
problem.
They're the person I'm choosing,and I move forward into having a
call or doing whatever the nextstep is.
I don't get bogged down in thedetails.
So if I get on a call andsomebody's really telling me all
the nuts and bolts and parts,pieces, I get bored and I want
to move on.
It's like, can you get me theend result or not?
(20:52):
And so I buy that way, but youbuy very differently than the
way that I do.
So really understanding a bitmore about that for each person
is it's really powerful.
Yeah, yeah.
SPEAKER_02 (21:02):
So I was gonna close up this conversation, but it
just made me think of something.
Um, so Mariah Cas always talksabout um the tortoise and the
hair of the buyers.
And I am such a tortoise.
Like it takes me years tonurture myself to a point where
I'm ready to purchase somethingfrom somebody.
(21:22):
Yes, your hair where you'relike, you are the one.
SPEAKER_01 (21:28):
Yes, it's exactly true.
It's totally true.
I love how she teaches that.
Um, one of my former clientsactually works on her team, and
I always love seeing theparallels in the way that I
teach it and then the way thatshe shares it.
It's really fun.
SPEAKER_02 (21:40):
Yeah, yeah.
It's like it, yeah, it's thesame concept, but you don't
really think about that.
And so many people are like, oh,my sales cycle is so long, but
is it really?
Or do you just have a lot oftortoises right now on your
sales pipeline?
They might be selling themselvesright now.
SPEAKER_01 (21:59):
Absolutely.
Yeah, there's so much you coulddig into with that.
That's like a whole masterclassfor real.
SPEAKER_02 (22:04):
Well, thank you so much for joining me again.
So this will be part two of ourepisode.
It was so much fun.
SPEAKER_01 (22:13):
Agreed, agreed.
And if somebody wants to takethe Colby, um, you can there's a
couple of ways, different waysto do it.
Um, but the way I love torecommend if you go to
aaronmorgan.ai forward slashColby, K O L B E, that takes you
to my Floatprint Formula offer,and that's where you will get a
bonus Colby credit in additionto all the Good stuff that's
(22:33):
inside of that offer.
Um, and it's a great way tolearn your score with the extra
support that I'll give you basedon your if this episode made
things feel a little moredoable.
SPEAKER_02 (22:42):
I'd love to help you take the next step with the
booked out blueprint.
It's a practical, low pressuresession to clarify your offers,
your marketing, and whatactually moves the needle.
You can book yours through thelink in the show notes.
You don't have to figure it outalone.
Welcome to Market.
I'm Sarah No L Block.
This show is made for soloconsultants who want to get
booked out without burning out.
If you've ever thought, I justwant this to feel easier, you're
not alone.
Around here, we focus on simple,sustainable growth that actually
fits into your life.
So growth feels doable insteadof overwhelming.
(00:55):
Yes, so before we get intoresults, can you tell me in the
audience what the Colbyassessment is?
SPEAKER_01 (01:04):
Yes.
So we got to do our 45 secondsworth of science here.
Um, so we have three parts ofyour mind.
The first part is cognitive, andthis is your skills or what you
can do.
So when you're growing up andyou take uh tests like, what
should I be when I grow up,right?
This is very much cognitiveassessment.
So that's great.
(01:24):
The second piece is theeffective part of our mind.
Or this is really what is aboutwhat we want to do, our
personality.
And a lot of the tests we'refamiliar with, Myers Briggs,
Enneagram, um, you know, humandesign, there's all these like
very fun personality-basedassessments.
Um, and they're great, but yourpersonality evolves over time.
(01:47):
So we can't necessarily usethose as consistency to make big
decisions, like hiring decisionsor buying decisions on them,
because we're always in thisstate of evolving.
So the third piece of your mindis the conative piece.
And this is the part that onlythe Colby assessment is able to
measure.
It's the only test that measuresconation.
(02:08):
And what this is about is whatyou will do.
So when you're free to beyourself, this is how you'll
make decisions and take action.
And it is incredibly reliable.
So when we know someone's Colbyscore, we understand
fundamentally how they'reinstinctively wired, how they're
gonna show up.
And so it's a super powerfultool we can use for all kinds of
(02:30):
things where the consistency,the steadiness is what we're
actually trying to measure.
Okay, so that's interesting.
SPEAKER_02 (02:36):
This is like a constant.
So this doesn't evolve.
And nope before so, for everyonewho would who will be listening
when this goes live, um Aaronhas my results.
So we're going to go over thoseresults.
I'm super excited about that.
But before we do that, I want tohear how you use this assessment
(03:01):
for your own clients becausethat's how it came up in
conversation is this is thefirst thing I do.
So let's talk about that.
SPEAKER_01 (03:08):
Yeah, yeah, yeah.
So I like to understand when I'mworking with any business owner
or if I'm working with um teamsof people who need to work
together.
I want to understand how they'refundamentally wired to show up.
And what that helps me know isalso where they're gonna get
stuck, where there's gonna befriction, where there's gonna be
(03:28):
stress.
So I always want to know thisscore because as somebody who's
trained and Colby certifiedconsultant, it means something
to me when I see these numbers,but it really translates into
all the lived experience I'vehad, helping business owners and
helping team members getunstuck.
And so that's why I need it.
It's almost like if I don't haveit, I'm flying blind on a
(03:50):
mission, right?
Like I just really, really needto know so I can do my best
work.
SPEAKER_02 (03:56):
That makes sense.
Okay.
So let's talk results.
What did mine mean?
SPEAKER_01 (04:04):
So you have a 6673 is your profile.
And so this is like a, it's sofun.
I love every single, everysingle profile.
Um, but what this tells me isthat there is a lot going on for
you in the area of um gatheringinformation, fitting it into
systems, and wanting to takeaction.
(04:24):
And all those things arehappening almost simultaneously.
So there's this constant loopthat's happening of, oh, I have
a big idea, let me do someresearch, let me figure out how
I'm gonna execute it.
Oh, I have another big idea, dosome research, let me figure out
how I'm gonna it just sort ofcycles around in a way that you
probably have like certainlymulti-passionate, so many
(04:45):
different ideas, things youcould do.
And it can be really hard todiscern which one should get
your focus because they'recoming so fast in this
rapid-fire manner.
So, does that sound right?
SPEAKER_02 (04:56):
Yeah, it sounds right.
I literally was just talking tomy husband about that this
weekend.
He's like, When are you gonnastart this like capsule podcast?
And I'm like, dude, I alreadyhave this, this, and this
project.
I will get to it, but so yeah.
SPEAKER_01 (05:16):
Right.
So when when you know this aboutyourself, what what I would be
doing as your coach is be Iwould be helping you to discern,
okay, of all the great ideas youhave, which ones do we really
want to dig into and focus in onum in terms of priority, or
which one's gonna bring the mostrevenue, or which one lights you
(05:36):
up the most.
We can use a bunch of differentquestions to do that.
But to know that your yourimpulses, your instincts are
gonna say to start many newthings, we can start to figure
out how's the best, how can webest discern where you should go
with your business or whatchoices you should make in your
business because of that?
SPEAKER_02 (05:56):
Yeah, that is very accurate.
Yeah.
The first coach I ever had, shedid human design.
And mine was manifestinggenerator, which is fat.
SPEAKER_01 (06:12):
Yeah, oh absolutely.
And I love pairing human designand Colby.
Um, when somebody's whensomebody knows their human
design, it's really fun becauseyour subtype is actually, and
people, this is like Colby like201, right?
People don't know aboutsubtypes, but I teach them
because they're so uhinformative.
Your subtype is actuallyentrepreneur.
(06:32):
That's this that so it startswith your quick start innovative
idea strengths, and then you goto past and figure out um what
information you need in order tofit it into a system or some
kind of a structure so you canlaunch the thing out into the
world.
And that entrepreneur plusmanifesting generator, quick
(06:52):
start manifestors are I havethis big idea, I'm gonna speak
it into the world.
And then as a generator, youactually have the ability to go
out and do the doing to make itreal, make it happen.
So it's a total alignment ofthose two things.
I love that.
SPEAKER_02 (07:05):
That's so interesting.
So before we talked, what, aweek ago, I think it was, I uh I
hadn't heard of this Colbyassessment before.
And then the day after I did it,because you sent me the link,
um, one of my clients had saidshe just like started looking
into her old Colby assessmentscores.
(07:27):
It's like, what?
I literally just did that.
SPEAKER_01 (07:31):
Yeah, it's really fun.
And it's not one of the morewell-known assessments.
Uh, it's because it has a soulsingular, straightforward
purpose, and because it's justthe part of the brain that
people are the least familiarwith.
So when Kathy Colby kind ofdiscovered this concept of
conation or volition and createdthe assessment to map that,
(07:53):
nobody else had done thatbefore.
So there is still sort of thatum lack of awareness around the
assessment and how useful it isin life and in business.
Um, and so I feel like sometimesI'm I'm the marketing advocate
out in the world talking aboutColby to everybody who will
listen to that.
SPEAKER_02 (08:10):
Yeah, but it is really interesting.
And I feel like everybody lovessomething that will help them
understand themselves better.
SPEAKER_01 (08:19):
It's so true.
It's so true.
Okay.
But this one makes it very, itmakes it actionable beyond the
page, right?
So sometimes if you if you takean assessment, you get in your
your score back, you're like,okay, but what do I do with
this?
And with Colby, there's so manypractical applications that can
bring it to life for you rightaway, depending on what your
(08:39):
needs are.
So that's one of the reasons Ilove it.
SPEAKER_02 (08:42):
So that's you were saying if you were my coach, the
first thing that you would do isgo through those ideas and make
an assessment.
What should I do first?
And most of my clients, they'rethey're not like me.
They're like they aren't.
Right.
Um, but I have had a few.
(09:03):
And I'm curious, what is yourprocess to helping someone hone
in on what's the first thing Ishould actually take action?
How do I prioritize these ideas?
SPEAKER_01 (09:15):
Yeah, I I always start with revenue.
Revenue is where I begin everyconversation, no matter what if
I'm working in corporate or ifI'm working with a small
business or a medium-sizedcreative agency.
Where is the revenue comingfrom?
Is always my first question.
And do we need more revenueright now, or is revenue
sufficient and we want to focussomewhere else in the business?
(09:38):
Because if we don't have enoughrevenue, I believe revenue
solves the revenue solves everyproblem.
It creates many new ones, but itsolves, it fixes everything.
So I will always guide somebodytowards let's figure out do we
need a quick cash infusion?
Do we need to realign offers inorder to have revenue be more
predictable and have more ofthat cash flow core offer?
Where do we need to go with thatin order to make our revenue
(10:00):
stable?
Because then our nervous systemis stable.
Yeah, or more stable, right?
So then we can do other thingsthat might have uh, you know,
more of a systems base or youknow, team building, that type
of thing, because our revenue isstable.
SPEAKER_02 (10:14):
Yeah, I'm glad you so that conversation I was
having with my husband thisweekend, I pretty much said the
same thing.
I was like, I'm prioritizingwhat brings in revenue first.
So this comes first, and that'sgonna have to be a later
project.
SPEAKER_01 (10:29):
And so that's and that's fine.
So one of the things that youprobably experience based on
your score, because you are sucha high quick start and you
initiate in your quick startstrength of innovate, many of
your clients likely don't havethat strength.
Their strength is is somethingelse in that quick start column.
So maybe their strength is tostabilize, to keep things
(10:52):
steady, keep the beat, or maybetheir strength is to modify,
which is to take an idea thatthey've had in the past and just
make some tweaks to it in orderto bring it back to life or to
reinvigorate it.
But because you are innovatelike I am, I lead in the exact
same way that you do.
I kind of get them to draft offmy quick start energy, right?
(11:14):
So if we were thinking about,you know, a drafting off of a
speed skater or a car in a in ain a car race, you're really
saying, okay, I'm gonna leadwith this innovation energy and
I you're gonna pick it up andfollow me.
And that's how we get them tostart to move on their goals and
their dreams or ideas.
SPEAKER_02 (11:30):
Oh, that's interesting.
Yeah.
So how would you go about doingthat?
How would you help trainsomebody who feels like really
comfortable in steady and juststay in the pace to okay, it's
(11:52):
time to try something new,you're gonna have to follow me
on this.
SPEAKER_01 (11:55):
So this is where your experience is the thing
that is is what they're part ofwhat they're actually buying
when they're working with you.
The fact that you've been downthese roads and you've done this
so many times before, thatthey're leaning into trusting
that you've seen this over andover again.
So if they buy and and theyfunction more like a high fact
(12:16):
finder, they need lots ofinformation to make their buying
decision, they're gonna want toknow more about your experience
because when you ask them to dosomething hard or scary or that
pulls them out of their comfortzone or asks them to move
quicker, there's a trust builtin because you've had all that
experience and they fact-findedand sort of tested all of that.
(12:36):
And you also have a process anda system that you walk them
through.
So they're much more likely totrust and then take the leap or
take the action, even if it'shard, because you've set the
foundation where they know youhave their back.
SPEAKER_02 (12:50):
Yeah.
Yeah, that I feel like I'mtalking about my husband more in
this episode than any otherepisode.
But he's an elementary schoolprincipal and he literally got
these shirts made because he'sreally big into training
teachers how to teach better.
Um, trust the process, is whatthe shirt says.
It's like, I'm taking youthrough this journey because
(13:11):
I've been there.
Just trust the process.
SPEAKER_01 (13:13):
We'll get to the other side.
And and what I like to alwaysframe up is this concept of
experiential learning, right?
So we're gonna go and we'regonna learn new skills and new,
um, you know, develop these newstrengths, and you're gonna make
money while you do it, right?
So it's it's we're going out,we're getting uncomfortable,
we're trying things, but thenthey're bringing me back data
(13:36):
that I'm then able to say, okay,well, based on what I'm hearing,
let's tweak this one thing andthen try it again.
And so in that experientiallearning process, not only are
you building the muscle of, inthis case, you know, sales, if
I'm helping them with theirsales process, but they're also
having the opportunity to makemoney while they're learning.
And I love it.
SPEAKER_02 (13:55):
Oh, there's nothing better.
There is nothing that excites memore than when someone sends me
a DM about a closed sale, like,yes, sister.
Yeah.
Love, love, love that.
Um, okay, so that is such agreat point that I just want to
highlight and like put a littlespotlight on is that everything
(14:15):
that you are learning is anexperiment, and the data that
you gather will allow you tofigure out exactly what needs to
be tweaked.
Because sometimes if somethingisn't working exactly as you had
expected, it's usually somethingreally small.
SPEAKER_01 (14:32):
Definitely.
SPEAKER_02 (14:33):
Yeah, I found like my best coaching experiences as
a client have always been whereI'm like 99% doing what you
already coach, but you can takeme that extra 1% that makes all
the difference in the world.
SPEAKER_01 (14:48):
That's exactly it.
That's so, so, so true.
I love, I love thinking about umwhere I can find an expert to
take something that's workingwell and make it better or make
it exceptional.
That's a really I love investingthat way because it's almost
guaranteeing results and alsomaking it even more like who I
am and more molded to who I amon my process.
SPEAKER_02 (15:11):
You've experienced it enough to know like, I know
that this general strategy orprocess works for me.
What can I do to make it better?
I think that's something thatlike the listener should
consider too when they're tryingto figure out who their next
coach is or business consultant,whoever their next guide is on
their entrepreneurial journey.
(15:32):
Like, who is doing the sameprocesses in general that you're
doing, but can elevate you?
SPEAKER_01 (15:41):
Yeah, absolutely.
It's it's really key to have uhthis is really a place where I
get pretty passionate about whatyou what you want to hire when
you're looking for that guide orthat support.
And I think that there are timeswhere we focus on we focus on
the wrong stuff.
We think we need a certain newidea.
(16:02):
And really what we just need todo is refine what we're
currently working on and makesome tweaks to what we're
currently doing.
Um, so for me, a lot of the timeit's it's has to do with
messaging.
It's like my processes are good,the way I teach things, my
structures, they're alloutstanding.
And and colleagues who do it thesame way I do, I always go, yes,
we've got this right.
But where I get stuck is am Imessaging that clearly enough to
(16:26):
the person who's likely to buyfrom me so that they really
understand and can see that Ican help them?
And so that's a place where Icontinue to make investments in
messaging, even though myprocesses pretty much stay the
same in half for 10 years.
SPEAKER_02 (16:38):
Yeah, that's a really good point.
The last coach I had was twopeople.
Um, one of them was a messagingand copywriting expert.
And even though like a largeportion of my own career was
messaging and copywriting,having someone else's strategic
brain looking at it made so muchdifference.
(17:01):
Like it's a game changer havingjust another brain to be able to
rely on.
SPEAKER_01 (17:09):
Yes, yes, it's the best kind of coaching
relationships, I think.
Yeah.
SPEAKER_02 (17:13):
I was sad because she made so much money now.
She's not gonna coach anymore.
She's like, I can retire early.
She's younger than me.
Well, yeah, it's like good foryou.
I'm sad though.
I get it, I get it.
So, is there anything else thatwe should know about the Colby
assessment or how people canwork with you if they want to go
(17:37):
through?
SPEAKER_01 (17:37):
Sure, yeah.
Yeah, absolutely.
So, really the the things that Iuse it the most for are
communication styles.
So I see this a lot in teams oreven in partnerships and
marriages, and and like I've hada number of couples come to me
and be like, we want to do theColby because we're not
communicating well.
It's like okay, it's reallyinteresting.
(17:59):
Um, so what we really get tostart to see when we see those
instinctive ways that somebodybehaves, we also understand
their sort of the communicationstyle that goes along with their
strengths.
And then we see where when wetake you, let's say we took your
score and we matched it againstmy score.
It's called an A to Acomparison.
(18:21):
And when we do that, we canstart to see where you and I
will either work well togetheror we might have friction or
stress in the way that wecommunicate and work together.
And so I do a lot of, especiallywith like business partnerships
and with like leadership teams,the getting everybody on the
same page in terms of how theycommunicate, that's a really,
(18:43):
really good strength aroundColby.
Another thing I do, and this isreally for somebody who um like
wants to make their salesprocess easier.
I teach Colby for sales.
So I'll actually go through andexplain based on your profile,
here's how you like to buy, butthen making the transition to
help you understand how yourconsumer or how your um the
(19:06):
businesses you sell to like tobuy and need to receive
information and help you bridgethat gap in your sales process
so that you're able to closemore and more sales more easily.
So those are just two differentlike hidden tools behind these a
lot.
That's really cool.
SPEAKER_02 (19:23):
Cause yes, it's it's it's hard to be able to like put
yourself in someone else's shoesand understand how they like to
be sold to.
When you hear that, it soundsweird, like nobody likes to be
sold to, but you actually kindof do.
Like I'm constantly sellingmyself on somebody by consuming
(19:46):
their content.
SPEAKER_01 (19:47):
So I love it too.
Yeah, we don't like to be soldto, but we do like to buy.
And so understanding, you know,how do we best buy for and this
is actually a great way um forus just to have that
discernment.
So for you, your your process oflet me go out.
I have this idea of this thing Ineed help with.
(20:09):
Let me go out and consume someof the person's content, see how
they're showing up, look fortheir consistency, and then move
towards the whatever the nextstep might be.
The way that you buy isdifferent, even though we have
the same initiation, we're bothinitiated as quick start
innovators.
I buy very future focused, and Ido almost no research and no
(20:31):
process.
I just instinctively sort ofknow this person has solved my
problem.
They're the person I'm choosing,and I move forward into having a
call or doing whatever the nextstep is.
I don't get bogged down in thedetails.
So if I get on a call andsomebody's really telling me all
the nuts and bolts and parts,pieces, I get bored and I want
to move on.
It's like, can you get me theend result or not?
(20:52):
And so I buy that way, but youbuy very differently than the
way that I do.
So really understanding a bitmore about that for each person
is it's really powerful.
Yeah, yeah.
SPEAKER_02 (21:02):
So I was gonna close up this conversation, but it
just made me think of something.
Um, so Mariah Cas always talksabout um the tortoise and the
hair of the buyers.
And I am such a tortoise.
Like it takes me years tonurture myself to a point where
I'm ready to purchase somethingfrom somebody.
(21:22):
Yes, your hair where you'relike, you are the one.
SPEAKER_01 (21:28):
Yes, it's exactly true.
It's totally true.
I love how she teaches that.
Um, one of my former clientsactually works on her team, and
I always love seeing theparallels in the way that I
teach it and then the way thatshe shares it.
It's really fun.
SPEAKER_02 (21:40):
Yeah, yeah.
It's like it, yeah, it's thesame concept, but you don't
really think about that.
And so many people are like, oh,my sales cycle is so long, but
is it really?
Or do you just have a lot oftortoises right now on your
sales pipeline?
They might be selling themselvesright now.
SPEAKER_01 (21:59):
Absolutely.
Yeah, there's so much you coulddig into with that.
That's like a whole masterclassfor real.
SPEAKER_02 (22:04):
Well, thank you so much for joining me again.
So this will be part two of ourepisode.
It was so much fun.
SPEAKER_01 (22:13):
Agreed, agreed.
And if somebody wants to takethe Colby, um, you can there's a
couple of ways, different waysto do it.
Um, but the way I love torecommend if you go to
aaronmorgan.ai forward slashColby, K O L B E, that takes you
to my Floatprint Formula offer,and that's where you will get a
bonus Colby credit in additionto all the Good stuff that's
(22:33):
inside of that offer.
Um, and it's a great way tolearn your score with the extra
support that I'll give you basedon your if this episode made
things feel a little moredoable.
SPEAKER_02 (22:42):
I'd love to help you take the next step with the
booked out blueprint.
It's a practical, low pressuresession to clarify your offers,
your marketing, and whatactually moves the needle.
You can book yours through thelink in the show notes.
You don't have to figure it outalone.
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