April 12, 2026 • 36 mins
Join Bold Content Collective | Early Bird Until April 30
We break down why content feels so hard when you’re running a business solo, and how to make it feel simpler without lowering your standards. Rachel Honeyman shares a strengths-based way to create more consistent marketing, plus practical shortcuts for using AI and repurposing so your content finally fits your schedule.
• the “should” trap that creates guilt and inconsistency
• choosing a realistic posting cadence you can sustain
• building content around your natural strengths and personality
• turning one core idea into many pieces of content
• using AI in voice mode to keep your tone human
• simplifying Instagram Reels with B-roll and stronger hooks
• defining identity pillars so your content attracts the right clients
• why modern SEO rewards personal stories and real experience
• how the Bold Content Collective works and how to join
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Rachel Honeyman
Rachel Honeyman is the founder of HoneyBeBold, a branding, web design, and content marketing agency that helps mission-driven female entrepreneurs grow their businesses through bold, deeply meaningful brands and content. With over 16 years in content strategy, Rachel empowers women to clarify their messaging and attract their dream clients.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker (00:02):
Welcome to the Tiny Marketing Podcast.
I'm Sarah Noal Block, and thisshow is made for solo
consultants who wanna get bookedout without burning out.
If you've ever thought, I justwant this to feel easier, you're
not alone.
Around here, we focus on simple,sustainable growth that actually
fits into your life to growth,feels doable instead of
overwhelming.
Rachel_Honeyman___Simplif (00:22):
Okay.
Thank you for joining me Todaywe are talking about how to make
content marketing just a littlebit easier when you don't have a
big team and.
You're, you're creating contentand you're realizing, I
absolutely freaking hate this.
This is not where I wanna bespending my time.
(00:43):
So Rachel is here with me totalk through how to make this
maybe almost an enjoyableexperience.
Speaker 3 (00:51):
Imagine that's like a crazy concept.
Rachel_Honeyman___Simplifying (00:54):
I know, imagine marketing that you
don't hate.
Can you introduce yourself tothe audience?
Speaker 4 (01:01):
Yeah.
Um, so I'm Rachel Honeyman.
I'm the founder of HoneybeeBold.
Um, I help mission-driven femaleentrepreneurs, build their
businesses through bold andimpactful branding, web design
and content marketing.
Um, and my latest venture isI've, uh, I've, I've made my way
into the coaching world, which,um, it feels crazy, but also.
(01:25):
Like supernatural, like it, itfeels like the thing I was born
to do in a lot of ways.
So, um, I'm now teaching,teaching female entrepreneurs
how to take control of theircontent instead of just doing it
for them.
Rachel_Honeyman___Simplify (01:36):
Yes.
And she is currently filling hernext cohort, so we'll get into
the, actually, you know what?
Fuck it.
Why don't we get into it rightnow?
Tell them what it looks like andhow they can join, and then
we'll get into.
Speaker 4 (01:50):
Amazing.
Love it.
Just le leading with it.
We're gonna dive in.
Um, yeah, so I am filling thesecond cohort of my program,
bold Content Collective, whichis a six week, um, co content
coaching slack slash co-creationprogram.
Uh, we meet twice a week.
There's a curriculum and there'sa community aspect involved, and
(02:13):
then it's just a lot of.
Me helping, uh, teach my methodsof content strategy, which is
all steeped in brand strategy.
So there's a lot of just kind oflike figuring out who you are
and what you do and why you dothis, and then, um, and then we
create a shit ton of content.
So it's, it's just all aboutteaching you how to make that
whole process easier and a lotmore fun.
Rachel_Honeyman___Simp (02:36):
Awesome.
Yes, I was telling you that Ihave, I just jumped from one
interview to the next and that'swhat we were talking about too.
Like you create so much contentin your business or you need to,
and.
We talked for that one.
We talked about how you can useit in so many different ways.
(02:58):
Like she was talking about howshe compiled all of the content
that she's created in herbusiness to be the outline for
her book that she ended upwriting.
I was like, I've never eventhought to do it that way.
Speaker 4 (03:11):
Yeah.
Yeah.
I mean talk about like, uh,'cause I also have a podcast.
You've been on my podcast, likehaving a podcast is just a
goldmine for writing a bookthat, that's my plan is to turn
my podcast into a book.
'cause it's just like so muchcontent that you can build so
much from.
So yeah.
Rachel_Honeyman___Simplifyin (03:32):
So much.
So, okay, let's talk about,we're talking mainly to like
solo business owners right now,and they are doing client
deliverables.
They're running theirbusinesses, they're stuck doing
ops and finance and everythingelse, as well as the marketing
and selling for their business.
(03:53):
So.
How do they fit content intotheir day when that's what their
day looks like?
Speaker 4 (04:02):
Yeah.
And I think that that's whycontent marketing takes a
backseat.
It winds up being the thingthat's like forgotten and
people, I mean, every, I, I, Ithink we have a very similar
audience, like solopreneurs or,or small, small shops.
And um, you know, I think thatwhat I hear a lot is that people
(04:22):
feel guilty, right?
They're like, oh, I should beposting
Rachel_Honeyman___Simplif (04:26):
Yeah.
Speaker 4 (04:27):
Instagram or LinkedIn, or I should be doing
this or that, or the otherthing.
And part of why people havethat, that like voice in their
head, that's just telling themwhat they quote unquote should
do.
Have you ever heard the termlike shoulding all over
yourself?
That's like a, I think that'slike so, so apt when it comes to
this stuff.
(04:47):
Like people should all overthemselves all the time because
they, when you're on socialmedia and you're scrolling
through.
Whatever, Instagram or LinkedInor whatever your platform of
choice is, you're getting allthese messages about the things
that you're supposed to do,right?
You're supposed to post X numberof times per day, and I saw the
(05:09):
craziest one the other day.
I, I've seen some crazy ones,but I got an ad for this woman
who is like.
Who was talking about how herprogram helps you post 10 times
a day.
And I was like, just know.
Just know.
Like, don't, don't do that.
So like even No, it's crazy.
(05:33):
It's crazy.
So like this is the, this iswhat drives me crazy and I'm
sure it drives you crazy too, islike that people feel like they
should be spending their time ontheir marketing.
But like you have an actualbusiness to run, right?
You have like the actual workthat you are put on this earth
to do, right?
Like you have the thing that youare amazing at and content is
(05:56):
probably not it.
So then it gets forgotten.
Or you like go through these,these spurts where you're like,
I'm gonna post every day and youlike post every day for.
Four days, and then you're like,fuck it, this is terrible.
Like, I'm not doing this everagain.
Right.
So this, it creates this cycle.
And then consistency is not evenlike, it's not even in, in the
(06:19):
room with us.
Like that's just not even athing.
So, so what, what.
Rachel_Honeyman___Simplifying (06:23):
I think I knew her.
Speaker 4 (06:26):
She, she, she, she looked nice.
She looked nice, but she didnot, she did not come into the
room.
She was never here for, for verylong.
So
Rachel_Honeyman___Simpli (06:36):
Peeked her head in and then just Moon
walked on out.
Speaker 4 (06:40):
yeah, she was like, Nope, this is not the place for
me.
So, so I think like the, thereally important piece, and this
is how I, how I help peoplereally work this into their
lives is.
Really understanding what is thething that you're uniquely
talented to do and what's thething that makes your brand
(07:04):
stand out and like actuallylights you up.
Right?
And then how do we build contentin a way that actually.
Um, leans into your naturalgifts.
So I have this whole, I havelike a quiz on my website, um,
that I take people through theco, through the course through
as well.
Um, which is basicallyidentifying your content
(07:27):
marketing power type, right?
Like what is the type of contentthat actually feels fun for you
to create that's not going to bethis huge time suck and is going
to take you away from the thingsthat.
You're actually, you should bespending your time on, right?
So it's a lot of that, it, it'sa lot of like identifying you
(07:50):
what's going to work for you andbe sustainable for you and fits
into your life and your scheduleand all of that.
And like consistency is gonnalook different.
For one person than it does foranother person.
And the platforms that you're onare gonna look different for one
person and for another person.
And the types of content thatyou create and all, all of that,
(08:12):
like it, it needs to be superfocused on your strengths and,
and what's actually fun for you.
Rachel_Honeyman___Simplif (08:19):
Yeah, absolutely.
Too many times people are like,they join a program and they are
told like, this is what you'regoing to create and you're gonna
do it this off.
Often, and it just doesn't fitthe way your brain works or what
your superpower is like.
Some people are amazing at.
(08:39):
Podcasting because they can,maybe you're really introvert,
introverted, and a solo podcastwould work really well for you.
'cause you can just get yourthoughts out.
You're just in a room byyourself.
You can talk through it.
And then you're building thisrelationship with a lot of
people.
Whereas maybe some program issaying, okay, you have to get on
(09:02):
lives, or you have to go to thismany networking events.
It has to fit your personalityand not feel like a chore if
you're gonna keep up with it.
Speaker 4 (09:13):
Yeah, I just described this to, to a friend
of mine who is in the fitnessspace.
Have a lot of background in thefitness space.
I was a content director for afitness company for eight years,
so, um, I have a lot of contactsin that world, and I was saying
how it's kind of like if youstart a fitness routine or a
(09:33):
diet or something like that,that, that you hate, like you
will do it three times or you'llkeep up the diet for.
A week, week, and then you'lldrop it because like you're not,
it's, it has to fit you.
And so like, you have to find afitness routine that actually
feels fun to do, even if it'shard.
It doesn't mean that it's funevery single time, but like
(09:56):
overall, you enjoy doing it.
You're gonna keep showing up andyou're gonna keep doing it.
And so content is the same way.
Like, it just, it can't besomething that you force.
And so you have to learn how toidentify like what's gonna feel.
Fun and doable for you and yourpersonality and your natural,
(10:17):
you know, inclinations?
Rachel_Honeyman___Simplif (10:18):
Yeah.
Yeah.
And one of the first things Ilike to look at when, like my
own clients are trying to figureout what kind of content they
should be doing is what's arealistic cadence that you can
keep up with?
Because that matters a lot whenyou're trying to figure out what
content to create.
You can't, like if you onlyreally have.
(10:39):
ability to create content onceevery three months, a podcast
wouldn't make sense for you.
You would have to pick a type ofcontent that can sustain you by
doing it only once every threemonths.
Speaker 4 (10:53):
Or you kind of coming back to the other guest that you
had, uh, talking about, likewhat you can do with that
content.
If you have bandwidth to createcontent once every three months
and you record a podcastepisode, you don't even
necessarily have to publish itas a podcast episode, right?
You could just record somethingif that's easy for you, right?
(11:14):
Sit and record yourself andtalk, you know, talking about a
topic.
You can then turn that into.
All sorts of types of content,right?
You can turn that into a blogpost and multiple reels on
Instagram and multiple LinkedInposts and whatever, whatever
platforms make sense for you andtypes of content makes sense for
you, but like you can still milkthat having only technically
(11:39):
created once in three months,
Rachel_Honeyman___Simplif (11:40):
Yeah, that's a really good point.
You can create all sorts ofcontent, babies from that one
thing that will fill it out.
Like if it was a podcastepisode, I probably wouldn't
just publish that one.
I would turn it into otherthings and you can use the
transcript for so much.
Speaker 4 (12:00):
Exactly.
Exactly.
Actually, that's one of the, oneof the ways that, um, that I
help.
My students in this program,like learn how to speed up their
process.
We use AI a lot and, and that'sa big piece of the course is
like teaching people how to useAI effectively and like make
(12:20):
sure that they are maintainingtheir human, human voice and
it's like human first.
Um, but one of the main waysthat I do that is I actually
have them.
Use the, like, voice mode onwhatever tool they're using and
just talk to it and, and tellstories and like tell, you know,
(12:40):
what's a, what's a, a take thatyou have on this topic?
Talk about it actually with yourwords.
Like, don't just sit there andobsess over how am I writing
this and am I prompting itcorrectly?
Like, actually give it yourspoken words because it's gonna
sound so much more natural, somuch more like you.
And it's just easier to create.
(13:00):
It's just easier to like, talkto it and, and just, it, it
flows much more naturally.
Rachel_Honeyman___Simplify (13:07):
That is really good advice.
I was helping my husband withhis dissertation over spring
break and I had him doing thesame thing.
I was like, you need to fill inthis part of your dissertation.
So I just started interviewinghim, like I'd be interviewing
anybody and recording it so wecould use that audio to like
(13:29):
figure out what to say in thatpart of the dissertation.
Speaker 4 (13:33):
Yeah, it's, that's so smart.
I wish I had had, had that whenI was doing my master thesis.
Rachel_Honeyman___Simplifyin (13:41):
My God.
I know.
Yeah.
I also did a master's thesis andit took me like a full year to
do.
Speaker 4 (13:48):
Yep.
Yep.
I had a whole, I mean, this isvery much a, um, a digression,
but I, I had, um, it took me twoyears because the first year I
was working on like a particularangle and then in my.
First summer, I realized that Ihad to scrap it and start over
'cause it wasn't going where Iwanted it to.
Rachel_Honeyman___Simplify (14:09):
Like
Speaker 4 (14:09):
yeah, I, I totally would've benefited from like
having something to like talk,talk it out with, and then like
have, have ai, like find thepatterns and all of that.
Like, it's, it, it is so helpfulfor that
Rachel_Honeyman___Simplif (14:22):
Yeah.
I love that advice.
'cause I wouldn't have thoughtto do that in content.
It just occurred to me for himbecause I was like, I don't know
how else to get this informationoutta here.
'cause I, I don't know anythingabout, about this topic.
Speaker 4 (14:41):
Yeah, exactly.
Um, yeah, it, I think that we,you know, especially those of us
who enjoy voice noting, um,which not everyone does.
Some people don't like voicenoting, but I'm like a.
I'm one of those people alwaysthat I'm just voice noting.
And so I think that's why like apodcast is such a natural fit,
but it also is just like areally good way to just get
(15:03):
your, get your thoughts out andyou know, you have your, your
particular take and yourparticular way of saying things,
and that's gonna come through somuch better.
Rachel_Honeyman___Simplif (15:12):
Yeah, I really like that.
So how else do you make it easyfor someone to create content
when it just doesn't feelnatural to them?
Speaker 4 (15:23):
Yeah, I mean, a lot of it is, um, is also showing, I
do a lot of like showing peopletricks for, for like, you know,
creating, creating content.
Like for, for example, you know,I, we, the two platforms that we
focus on the most are Instagramand LinkedIn.
But the truth is that everythingwe talk about can apply to like.
(15:43):
Literally anything else, like,so we touch on email marketing,
we touch on blogging, we touchon like, uh, whatever other
platforms people wanna talkabout, YouTube, whatever.
Um, but those are probably likethe two platforms that most of
my students are, are focusingon.
And so, you know, for example,on, on Instagram, like doing a
reel, people spend.
(16:05):
I did a poll the other of likelast week on like how long
people spend creating a reel,and a lot of people are spending
like four plus hours on a singlereel.
Rachel_Honeyman___Simpl (16:17):
insane.
It's like 30 seconds of content.
Speaker 4 (16:21):
It's 30 seconds of content if that, sometimes even
like seven to 10 seconds.
And this is the problem is thatwhen you spend.
Even if it's, you know, twohours, you spend two hours on a
single piece of content and thenit doesn't get the response that
you're hoping that it would,right?
It doesn't go viral and breakthe internet.
Then you're like, well, what'sthe point?
(16:42):
Right?
So, so instead we do like sillythings like B roll reel,
Rachel_Honeyman___Simplifyin (16:51):
Oh my God.
Speaker 4 (16:52):
just like set your camera up.
Take a video of yourself typingon your computer or washing
dishes or jumping, whatever.
It doesn't even matter, but ittakes no time at all.
And then you just, the, the, thepiece that you spend time on,
which again, you're not spendinga lot of time because we're
using tools to help us speedthings up, is on the caption
(17:14):
and, and the hook.
And like those are the thingsthat you wanna spend the time on
the actual reel.
Like that's not the thing thatyou should be spending time on.
So.
It's just like silly littlethings like that that, um, you
know, are not so intuitive forpeople who, especially people
who have been spending way toomuch time on their content and
(17:37):
banging their heads against thewall and they feel silly.
They feel silly, like showingtheir faces on camera even, or
they feel silly like doing thisthing and it's like, that's not
the piece that is.
Gonna make or break
Rachel_Honeyman___Simplif (17:51):
Yeah, the hook.
Matters the most.
Speaker 4 (17:55):
yeah.
Yeah, exactly.
Rachel_Honeyman___Simpli (17:57):
That's really good advice that, uh, so
I talk all the, all the timeabout how I don't create content
everywhere.
Um, for my business, I'm just onLinkedIn, but for my fiction
writing, I'm on TikTok.
And you don't see me doing shit.
I am not spending four hours onany video.
(18:19):
I do the same thing as you.
It's B roll.
It's like me walking into abookstore or an author signing.
I had just like footage myhusband took and I just take
like seven seconds of that or aconcert I was at seven seconds
of it and put a good hook on it.
And then a an SEO rich captionand shipped.
Speaker 4 (18:43):
Yeah, exactly like it, uh, content should not be
taking you that long.
Um, and so, yeah, that, that's,that's one piece of it.
And then, um, like I said, the,the really leaning into your,
into what feels most natural toyou.
So like, if you're.
An educator by nature, right?
You love to teach.
(19:04):
Don't, don't try to do the sillydancing reels, right?
Like that people say that you'resupposed to do.
Like, don't do that, right?
That's not gonna feel good toyou.
It's gonna feel disingenuous,like lean into your natural
gifts as a teacher.
Um, if you are, um, if you're,if you're naturally the other
side, you're naturally like anentertainer, right?
(19:26):
You love to entertain youraudience.
Then like doing a talking headreel where you're teaching
something is probably not gonnabe
Rachel_Honeyman___Simplif (19:34):
Yeah, you're the personality hire of
your own life,
Speaker 4 (19:38):
Exactly.
Exactly.
So yeah, I think that that'sreally what, what is key.
And then the other piece that isreally important to that, that
we lean into here is helpingpeople feel comfortable, really
showing up as themselves.
Right?
And so that takes work to reallyeven understand what they, who
(20:01):
they are.
Really getting to the core ofwhat makes them different.
And I, I focus on identitypillars.
Like really what are the, whatare the pillars of your brand?
Um, and then that forms like ourpillars for our content.
And that forms like how wecreate, how we create that.
And so once people unearth thatand it's like the layers kind of
(20:23):
coming off of the onion, theyfeel more and more comfortable
leaning into those.
Parts of themselves that theyhave felt really uncomfortable
sharing.
And then it becomes really fun,right?
Because they, they actually seethe, they see the results, they
see people actually flocking tothem because they're showing up
(20:44):
as the, their truth selves andtheir full selves, and people
just want to connect with themso that, that becomes a lot more
fun.
Right?
Rachel_Honeyman___Simplif (20:52):
yeah.
And the other thing I wannahighlight here is when you start
showing up really authenticallyin your content, you're going to
start attracting people that youlove working with and repelling
the ones that you wouldn't havewanted to work with anyway.
So there's that extra benefit.
Speaker 4 (21:10):
Yeah.
Yeah.
Um, I think that it, it was themost stark thing that I noticed
when I started showing up, likevery authentically in my content
was just.
I just had more and more of thepeople that I wanted to work
with coming to me and sayinglike, I love your vibe.
Like, I love how real you are.
I want I, I relate to piecesthat you've shared.
(21:33):
And, um, and I, and I share, Ishare a lot.
Like I'm an open book on in mycontent.
So like, really.
Vulnerable things and sillythings and super human things
and, um, people connect withthat'cause they relate and they
want to, they wanna work with mebecause they see themselves in
(21:54):
me.
And that's, that, that is reallytrue across the board.
People, people see that and, andthey want to, they wanna connect
with someone who is like them.
Rachel_Honeyman___Simplif (22:04):
Yeah.
Yeah, that is true.
And then it becomes a lot easiertoo, like you were saying, to
create that content.
'cause you're not trying toforce yourself to fit in a box
that you think you need to fitin.
Speaker 4 (22:17):
Yeah, exactly.
Exactly.
Um, yeah, and I think thatthat's, that's a really big
piece, right?
Is that so many of us, um, havespent.
So long thinking we had to makeour content a certain way.
Right.
Even, you know, I have, uh, alot of experience.
I, I've been in the SEO spacefor, I don't know, 15 years or
(22:40):
so.
Obviously, SEO has changed a lotin that time, but I just
remember the days of like, allof us trying to keyword stuff,
right?
Rachel_Honeyman___Simplifying (22:50):
I remember that too.
Speaker 4 (22:51):
we.
How do we make this article likehit all the keywords?
Right.
And, and I think so many of usstill have this idea of like,
content has to follow a certainformula.
And actually that is not thecase at all.
And one of the very positivethings about, um, the changes in
(23:12):
SEO now is that.
Because there's this emphasis onAI and, and optimizing for ai,
and this is true, this, this istrue really across the board on
social media and on your websiteand wherever, wherever it might
be.
All it.
All it is is, um, and I thinkSEO has probably always been
this way, but really, reallydigging into user intent and
(23:35):
thinking about the human on theother side of the screen and how
can I connect with that human onthe other side of the screen.
And it really takes like puttingyourself in their shoes in such
a deep way and thinking aboutlike, what would I be asking my
AI tool if I wanted help withthis?
Rachel_Honeyman___Simplif (23:54):
Yeah.
Speaker 4 (23:54):
And it's, I think it's really, really powerful
'cause it allows us to kind ofbreak out of the formula and
instead just think about how doI connect with the human on the
other side of the screen.
Rachel_Honeyman___Simplifyin (24:07):
I, uh, a week or two ago, I
interviewed someone who.
She's deep in AI in a weird way,like she's a journalist and
learned about how like AI usessyndication and she like helped
train ai and one of the thingsshe was saying is like, deeply
(24:30):
personal experiences areimportant for AI because that's
not something that they can.
Replicate.
So it will more likely suggestyour article sharing something
that happened to you than itwould something else.
That's more like the keywordstuff in kinds of article
(24:50):
articles that we wrote 10 yearsago.
Because of that, because itcan't replicate being a human.
Speaker 4 (24:57):
Yeah.
Yeah, I think that is such agood point.
Um, and, and it also comes backto kind of what I was talking
about where you like.
Open the Voice Note app, or not,not app, but voice note feature
on the ai and just tell it yourstories.
Tell it, you know, the, the, thestories with your clients, the
(25:18):
stories that only you have andthe experiences that only you
have.
And that is going to just makeit so much better.
Like the output is gonna be somuch better.
So it kind of works in bothdirections.
It, it helps, it helps the AIlike surface.
Much more unique content, whichis what it's looking for.
And then it also helps youcreate content that is actually
(25:41):
sounds like you and is actuallyaddressing what your, your dream
clients are looking for.
Rachel_Honeyman___Simplifyi (25:47):
And I know that that was the last
thing on our list today to makesure that we touched on.
Is there anything else that weshould know about how to make AI
sound more human and whilestill, like in Incre, making the
process simpler and faster forus.
Speaker 4 (27:05):
Yeah, I mean it's, it really comes down to if you
don't, if you have not gonethrough the work of
understanding what makes youunique and what, what makes,
what you offer unique and all ofthose kind of foundational
pieces, if you don't have anunderstanding of that.
(27:25):
You're never gonna be able totrain your AI on that, right?
And so I think there'sfoundational work that a lot of
people just aren't doing.
And so that comes through intheir content, right?
They're creating this contentthat the se, I mean, we all like
the second we see content thatis just copy pasted from chat,
GBT, like we all just glazeover.
(27:48):
We, we know it in a second.
There are those telltale signs.
And the telltale signs are notjust.
M dashes and you know, certainsentence
Rachel_Honeyman___Simplifyi (27:58):
No, I love M dashes.
It's like it doesn't feel likeyou at all.
Speaker 4 (28:05):
no, I'm very sad that AI has ruined the M dash'cause I
love M dashes and I
Rachel_Honeyman___Simplifyi (28:12):
die on the.
Speaker 4 (28:12):
them forever.
Yeah.
I will still use them forever,but, but I will use them a lot
less than, than Chachi, BT maybewants me to use them.
Um, yes.
Yes.
Um, but yeah, it's not justthose, those little telltale
(28:35):
signs, right?
Like this is a big thing onLinkedIn.
People talk all the time.
Like, if I see this sign inyour, in your content, I know
that you copy pasted from Chassipt.
Like, it's not that simple.
I think that it, that it's a lotmore about really understanding
your own voice andunderstanding, like when you
read something.
Is that actually something thatyou would say?
(28:57):
Like, would you, would you voicenote that to a friend?
And if not, like, probably itdoesn't sound like you probably,
it sounds like a robot, right?
So I think that's a reallyimportant piece.
Rachel_Honeyman___Simplifyi (29:10):
and like it's okay to leave.
Like sentence structures thatare wrong, like intentionally
wrong.
And it's okay to leave in typoseven because it just makes it
feel real.
Like if I see that I had a typoin one, I won't go back and edit
(29:30):
it.
Like, uh,
Speaker 4 (29:32):
yep.
Rachel_Honeyman___Simpl (29:34):
person.
Speaker 4 (29:35):
Yeah, I think that this is like the.
In a lot of ways the best timeto be a really messy human like
you just, those of us who likedon't necessarily have our shit
together all the time, like is agreat time to be, to be us, our
to shine.
Rachel_Honeyman___Simplif (29:56):
Yeah, I gotta agree, because when
you're reading something andit's like, oh, I've had a
connection call with thatperson, that's exactly how they
talk.
You feel a little bit closer.
Speaker 4 (30:06):
Totally.
Totally.
I always say the best complimentI ever get is when I get on a
connection call with someone.
It's our first time meeting andthey're like, oh, you're exactly
the same as your content.
I'm like, yes, exactly.
That's what I'm going for.
Rachel_Honeyman___Simplify (30:20):
Yes.
Yeah.
That really is the bestcompliment, or I feel like I
know you.
Speaker 4 (30:26):
Yeah.
Yeah.
So that's I think what we allshould be aiming for, and if we
do that.
Content becomes a lot easierbecause you're not, you're not
trying, you're not trying to doanything, right.
You're just letting yourselfshine, right?
You're just letting yourselfcome, come out, and it's not, it
shouldn't take as much effort.
Rachel_Honeyman___Simplif (30:46):
Yeah, it's not that serious.
Speaker 4 (30:49):
It is not that serious.
Rachel_Honeyman___Simpli (30:51):
before we wrap up, can you explain the
structure of your program andhow people can join?
Speaker 4 (30:59):
Yeah, absolutely.
Um, so we kick off on May 14th.
Um, we, it runs for six weeksfollowing that, uh, we meet on
Tuesdays and Thursdays from 12to 1:15 PM Eastern.
Um, I always forget to say thetime zone.
But, um, that's very New Yorkcentric of me.
(31:19):
Um, it's Eastern time.
Um, and basically the way itworks is there's a curriculum.
Very short videos.
There's not, I, you are notspending hours of your time like
watching curriculum videos.
There's just one to two shortvideos each week to watch.
In the Tuesday call, we actuallydo the strategy work together.
So like the homework quoteunquote, we're doing together
(31:42):
live.
So it's, it's all done incommunity with my coaching with
all of that.
Um, and then on Thursday we'recreating content together.
So we're actually applying that.
Strategic piece that we justlearned and implemented on
Tuesday, and we're just creatingcontent that ties right back to
that.
And so over the course of thesix weeks, our content kind of
(32:04):
builds on on itself and ourstrategy builds on itself.
And so by the end, you come awaywith a really clear
understanding of what is yourbrand, you know, what is your
strategy, what is your contentstrategy, and then.
At the end, we actually create a90 day, excuse me, at the end,
we actually create a 90 daycontent calendar.
(32:26):
Um, and you have a really clearplan of what you're, what you're
doing moving forward and how tokeep that momentum going.
So it's, it's really powerful.
It's not a huge time commitment.
'cause I, I know how.
How busy the, the people I workwith are like, you're all
running businesses.
And so, um, I wanted to make itas like not, you know, as the
(32:49):
least onerous possible.
And, um, it's just a lot of likeworking together and getting,
getting all that done together.
Rachel_Honeyman___Simplif (32:57):
Yeah, I like, it's like lunch and
learn time, so you're probablyjust taking your lunch anyway,
and it's a small container.
Six weeks is not a hugecommitment, but it's long enough
that you can build habits.
Speaker 4 (33:12):
Yeah, exactly.
Exactly.
Um, yeah, and it's also a smallcohort.
It's, um, capped at 10.
Uh, as of this recording, I havetwo spots filled so far.
Um, so if you're interested injoining, if you're listening to
this before April 30th, I'mgiving a very generous early
bird discount of$500.
(33:33):
Um, so I'm sure Sarah will putthe, the, uh, the link in the
note, the show notes.
But, um,
Rachel_Honeyman___Simplifyi (33:40):
and hope.
Speaker 4 (33:41):
just.
Rachel_Honeyman___Simplif (33:42):
While you're talking, I'll look up
what date this is coming out.
Speaker 4 (33:46):
Okay.
Um, but yeah, it's at, um, honeybee bold.com/bcc, so
H-O-N-E-Y-B-E-B-O-L d.com/bccfor both content collective.
Rachel_Honeyman___Simplify (33:58):
This is coming out the 12th, so they
will have two and a half weeksto take advantage of that early
bird discount.
Speaker 4 (34:06):
Amazing.
And, and if you have anyquestions in the meantime,
please just reach out and, um, Iam, I am exactly the same in
person, so just, uh, we'll justhave a conversation and see if
it's a good fit.
Rachel_Honeyman___Simplifyin (34:22):
as you can see,'cause we're just
two humans talking, so you get avibe of rage.
Speaker 4 (34:28):
Yeah,
Rachel_Honeyman___Simplifyi (34:28):
Uh, thank you so much for joining
me.
Um, is there anything elseanybody should know before we
wrap up?
Speaker 4 (34:36):
Um, no, I guess I, I, I would just say like I'm on
all, I'm on all the platforms,on all the things, so wherever
you're hanging out, I'm probablythere.
So can shoot me a DM and say hi.
Rachel_Honeyman___Simp (34:48):
Awesome.
Speaker 2 (34:52):
If this episode made things go a little more doable,
I'd love to help you take thenext step with the Booked Out
Blueprint.
It's a practical, low pressuresession to clarify your offers,
your marketing, and whatactually moves the needle.
You can book yours through thelink in the show notes.
You don't have to figure it outalone.
Welcome to the Tiny Marketing Podcast.
I'm Sarah Noal Block, and thisshow is made for solo
consultants who wanna get bookedout without burning out.
If you've ever thought, I justwant this to feel easier, you're
not alone.
Around here, we focus on simple,sustainable growth that actually
fits into your life to growth,feels doable instead of
overwhelming.
Rachel_Honeyman___Simplif (00:22):
Okay.
Thank you for joining me Todaywe are talking about how to make
content marketing just a littlebit easier when you don't have a
big team and.
You're, you're creating contentand you're realizing, I
absolutely freaking hate this.
This is not where I wanna bespending my time.
(00:43):
So Rachel is here with me totalk through how to make this
maybe almost an enjoyableexperience.
Speaker 3 (00:51):
Imagine that's like a crazy concept.
Rachel_Honeyman___Simplifying (00:54):
I know, imagine marketing that you
don't hate.
Can you introduce yourself tothe audience?
Speaker 4 (01:01):
Yeah.
Um, so I'm Rachel Honeyman.
I'm the founder of HoneybeeBold.
Um, I help mission-driven femaleentrepreneurs, build their
businesses through bold andimpactful branding, web design
and content marketing.
Um, and my latest venture isI've, uh, I've, I've made my way
into the coaching world, which,um, it feels crazy, but also.
(01:25):
Like supernatural, like it, itfeels like the thing I was born
to do in a lot of ways.
So, um, I'm now teaching,teaching female entrepreneurs
how to take control of theircontent instead of just doing it
for them.
Rachel_Honeyman___Simplify (01:36):
Yes.
And she is currently filling hernext cohort, so we'll get into
the, actually, you know what?
Fuck it.
Why don't we get into it rightnow?
Tell them what it looks like andhow they can join, and then
we'll get into.
Speaker 4 (01:50):
Amazing.
Love it.
Just le leading with it.
We're gonna dive in.
Um, yeah, so I am filling thesecond cohort of my program,
bold Content Collective, whichis a six week, um, co content
coaching slack slash co-creationprogram.
Uh, we meet twice a week.
There's a curriculum and there'sa community aspect involved, and
(02:13):
then it's just a lot of.
Me helping, uh, teach my methodsof content strategy, which is
all steeped in brand strategy.
So there's a lot of just kind oflike figuring out who you are
and what you do and why you dothis, and then, um, and then we
create a shit ton of content.
So it's, it's just all aboutteaching you how to make that
whole process easier and a lotmore fun.
Rachel_Honeyman___Simp (02:36):
Awesome.
Yes, I was telling you that Ihave, I just jumped from one
interview to the next and that'swhat we were talking about too.
Like you create so much contentin your business or you need to,
and.
We talked for that one.
We talked about how you can useit in so many different ways.
(02:58):
Like she was talking about howshe compiled all of the content
that she's created in herbusiness to be the outline for
her book that she ended upwriting.
I was like, I've never eventhought to do it that way.
Speaker 4 (03:11):
Yeah.
Yeah.
I mean talk about like, uh,'cause I also have a podcast.
You've been on my podcast, likehaving a podcast is just a
goldmine for writing a bookthat, that's my plan is to turn
my podcast into a book.
'cause it's just like so muchcontent that you can build so
much from.
So yeah.
Rachel_Honeyman___Simplifyin (03:32):
So much.
So, okay, let's talk about,we're talking mainly to like
solo business owners right now,and they are doing client
deliverables.
They're running theirbusinesses, they're stuck doing
ops and finance and everythingelse, as well as the marketing
and selling for their business.
(03:53):
So.
How do they fit content intotheir day when that's what their
day looks like?
Speaker 4 (04:02):
Yeah.
And I think that that's whycontent marketing takes a
backseat.
It winds up being the thingthat's like forgotten and
people, I mean, every, I, I, Ithink we have a very similar
audience, like solopreneurs or,or small, small shops.
And um, you know, I think thatwhat I hear a lot is that people
(04:22):
feel guilty, right?
They're like, oh, I should beposting
Rachel_Honeyman___Simplif (04:26):
Yeah.
Speaker 4 (04:27):
Instagram or LinkedIn, or I should be doing
this or that, or the otherthing.
And part of why people havethat, that like voice in their
head, that's just telling themwhat they quote unquote should
do.
Have you ever heard the termlike shoulding all over
yourself?
That's like a, I think that'slike so, so apt when it comes to
this stuff.
(04:47):
Like people should all overthemselves all the time because
they, when you're on socialmedia and you're scrolling
through.
Whatever, Instagram or LinkedInor whatever your platform of
choice is, you're getting allthese messages about the things
that you're supposed to do,right?
You're supposed to post X numberof times per day, and I saw the
(05:09):
craziest one the other day.
I, I've seen some crazy ones,but I got an ad for this woman
who is like.
Who was talking about how herprogram helps you post 10 times
a day.
And I was like, just know.
Just know.
Like, don't, don't do that.
So like even No, it's crazy.
(05:33):
It's crazy.
So like this is the, this iswhat drives me crazy and I'm
sure it drives you crazy too, islike that people feel like they
should be spending their time ontheir marketing.
But like you have an actualbusiness to run, right?
You have like the actual workthat you are put on this earth
to do, right?
Like you have the thing that youare amazing at and content is
(05:56):
probably not it.
So then it gets forgotten.
Or you like go through these,these spurts where you're like,
I'm gonna post every day and youlike post every day for.
Four days, and then you're like,fuck it, this is terrible.
Like, I'm not doing this everagain.
Right.
So this, it creates this cycle.
And then consistency is not evenlike, it's not even in, in the
(06:19):
room with us.
Like that's just not even athing.
So, so what, what.
Rachel_Honeyman___Simplifying (06:23):
I think I knew her.
Speaker 4 (06:26):
She, she, she, she looked nice.
She looked nice, but she didnot, she did not come into the
room.
She was never here for, for verylong.
So
Rachel_Honeyman___Simpli (06:36):
Peeked her head in and then just Moon
walked on out.
Speaker 4 (06:40):
yeah, she was like, Nope, this is not the place for
me.
So, so I think like the, thereally important piece, and this
is how I, how I help peoplereally work this into their
lives is.
Really understanding what is thething that you're uniquely
talented to do and what's thething that makes your brand
(07:04):
stand out and like actuallylights you up.
Right?
And then how do we build contentin a way that actually.
Um, leans into your naturalgifts.
So I have this whole, I havelike a quiz on my website, um,
that I take people through theco, through the course through
as well.
Um, which is basicallyidentifying your content
(07:27):
marketing power type, right?
Like what is the type of contentthat actually feels fun for you
to create that's not going to bethis huge time suck and is going
to take you away from the thingsthat.
You're actually, you should bespending your time on, right?
So it's a lot of that, it, it'sa lot of like identifying you
(07:50):
what's going to work for you andbe sustainable for you and fits
into your life and your scheduleand all of that.
And like consistency is gonnalook different.
For one person than it does foranother person.
And the platforms that you're onare gonna look different for one
person and for another person.
And the types of content thatyou create and all, all of that,
(08:12):
like it, it needs to be superfocused on your strengths and,
and what's actually fun for you.
Rachel_Honeyman___Simplif (08:19):
Yeah, absolutely.
Too many times people are like,they join a program and they are
told like, this is what you'regoing to create and you're gonna
do it this off.
Often, and it just doesn't fitthe way your brain works or what
your superpower is like.
Some people are amazing at.
(08:39):
Podcasting because they can,maybe you're really introvert,
introverted, and a solo podcastwould work really well for you.
'cause you can just get yourthoughts out.
You're just in a room byyourself.
You can talk through it.
And then you're building thisrelationship with a lot of
people.
Whereas maybe some program issaying, okay, you have to get on
(09:02):
lives, or you have to go to thismany networking events.
It has to fit your personalityand not feel like a chore if
you're gonna keep up with it.
Speaker 4 (09:13):
Yeah, I just described this to, to a friend
of mine who is in the fitnessspace.
Have a lot of background in thefitness space.
I was a content director for afitness company for eight years,
so, um, I have a lot of contactsin that world, and I was saying
how it's kind of like if youstart a fitness routine or a
(09:33):
diet or something like that,that, that you hate, like you
will do it three times or you'llkeep up the diet for.
A week, week, and then you'lldrop it because like you're not,
it's, it has to fit you.
And so like, you have to find afitness routine that actually
feels fun to do, even if it'shard.
It doesn't mean that it's funevery single time, but like
(09:56):
overall, you enjoy doing it.
You're gonna keep showing up andyou're gonna keep doing it.
And so content is the same way.
Like, it just, it can't besomething that you force.
And so you have to learn how toidentify like what's gonna feel.
Fun and doable for you and yourpersonality and your natural,
(10:17):
you know, inclinations?
Rachel_Honeyman___Simplif (10:18):
Yeah.
Yeah.
And one of the first things Ilike to look at when, like my
own clients are trying to figureout what kind of content they
should be doing is what's arealistic cadence that you can
keep up with?
Because that matters a lot whenyou're trying to figure out what
content to create.
You can't, like if you onlyreally have.
(10:39):
ability to create content onceevery three months, a podcast
wouldn't make sense for you.
You would have to pick a type ofcontent that can sustain you by
doing it only once every threemonths.
Speaker 4 (10:53):
Or you kind of coming back to the other guest that you
had, uh, talking about, likewhat you can do with that
content.
If you have bandwidth to createcontent once every three months
and you record a podcastepisode, you don't even
necessarily have to publish itas a podcast episode, right?
You could just record somethingif that's easy for you, right?
(11:14):
Sit and record yourself andtalk, you know, talking about a
topic.
You can then turn that into.
All sorts of types of content,right?
You can turn that into a blogpost and multiple reels on
Instagram and multiple LinkedInposts and whatever, whatever
platforms make sense for you andtypes of content makes sense for
you, but like you can still milkthat having only technically
(11:39):
created once in three months,
Rachel_Honeyman___Simplif (11:40):
Yeah, that's a really good point.
You can create all sorts ofcontent, babies from that one
thing that will fill it out.
Like if it was a podcastepisode, I probably wouldn't
just publish that one.
I would turn it into otherthings and you can use the
transcript for so much.
Speaker 4 (12:00):
Exactly.
Exactly.
Actually, that's one of the, oneof the ways that, um, that I
help.
My students in this program,like learn how to speed up their
process.
We use AI a lot and, and that'sa big piece of the course is
like teaching people how to useAI effectively and like make
(12:20):
sure that they are maintainingtheir human, human voice and
it's like human first.
Um, but one of the main waysthat I do that is I actually
have them.
Use the, like, voice mode onwhatever tool they're using and
just talk to it and, and tellstories and like tell, you know,
(12:40):
what's a, what's a, a take thatyou have on this topic?
Talk about it actually with yourwords.
Like, don't just sit there andobsess over how am I writing
this and am I prompting itcorrectly?
Like, actually give it yourspoken words because it's gonna
sound so much more natural, somuch more like you.
And it's just easier to create.
(13:00):
It's just easier to like, talkto it and, and just, it, it
flows much more naturally.
Rachel_Honeyman___Simplify (13:07):
That is really good advice.
I was helping my husband withhis dissertation over spring
break and I had him doing thesame thing.
I was like, you need to fill inthis part of your dissertation.
So I just started interviewinghim, like I'd be interviewing
anybody and recording it so wecould use that audio to like
(13:29):
figure out what to say in thatpart of the dissertation.
Speaker 4 (13:33):
Yeah, it's, that's so smart.
I wish I had had, had that whenI was doing my master thesis.
Rachel_Honeyman___Simplifyin (13:41):
My God.
I know.
Yeah.
I also did a master's thesis andit took me like a full year to
do.
Speaker 4 (13:48):
Yep.
Yep.
I had a whole, I mean, this isvery much a, um, a digression,
but I, I had, um, it took me twoyears because the first year I
was working on like a particularangle and then in my.
First summer, I realized that Ihad to scrap it and start over
'cause it wasn't going where Iwanted it to.
Rachel_Honeyman___Simplify (14:09):
Like
Speaker 4 (14:09):
yeah, I, I totally would've benefited from like
having something to like talk,talk it out with, and then like
have, have ai, like find thepatterns and all of that.
Like, it's, it, it is so helpfulfor that
Rachel_Honeyman___Simplif (14:22):
Yeah.
I love that advice.
'cause I wouldn't have thoughtto do that in content.
It just occurred to me for himbecause I was like, I don't know
how else to get this informationoutta here.
'cause I, I don't know anythingabout, about this topic.
Speaker 4 (14:41):
Yeah, exactly.
Um, yeah, it, I think that we,you know, especially those of us
who enjoy voice noting, um,which not everyone does.
Some people don't like voicenoting, but I'm like a.
I'm one of those people alwaysthat I'm just voice noting.
And so I think that's why like apodcast is such a natural fit,
but it also is just like areally good way to just get
(15:03):
your, get your thoughts out andyou know, you have your, your
particular take and yourparticular way of saying things,
and that's gonna come through somuch better.
Rachel_Honeyman___Simplif (15:12):
Yeah, I really like that.
So how else do you make it easyfor someone to create content
when it just doesn't feelnatural to them?
Speaker 4 (15:23):
Yeah, I mean, a lot of it is, um, is also showing, I
do a lot of like showing peopletricks for, for like, you know,
creating, creating content.
Like for, for example, you know,I, we, the two platforms that we
focus on the most are Instagramand LinkedIn.
But the truth is that everythingwe talk about can apply to like.
(15:43):
Literally anything else, like,so we touch on email marketing,
we touch on blogging, we touchon like, uh, whatever other
platforms people wanna talkabout, YouTube, whatever.
Um, but those are probably likethe two platforms that most of
my students are, are focusingon.
And so, you know, for example,on, on Instagram, like doing a
reel, people spend.
(16:05):
I did a poll the other of likelast week on like how long
people spend creating a reel,and a lot of people are spending
like four plus hours on a singlereel.
Rachel_Honeyman___Simpl (16:17):
insane.
It's like 30 seconds of content.
Speaker 4 (16:21):
It's 30 seconds of content if that, sometimes even
like seven to 10 seconds.
And this is the problem is thatwhen you spend.
Even if it's, you know, twohours, you spend two hours on a
single piece of content and thenit doesn't get the response that
you're hoping that it would,right?
It doesn't go viral and breakthe internet.
Then you're like, well, what'sthe point?
(16:42):
Right?
So, so instead we do like sillythings like B roll reel,
Rachel_Honeyman___Simplifyin (16:51):
Oh my God.
Speaker 4 (16:52):
just like set your camera up.
Take a video of yourself typingon your computer or washing
dishes or jumping, whatever.
It doesn't even matter, but ittakes no time at all.
And then you just, the, the, thepiece that you spend time on,
which again, you're not spendinga lot of time because we're
using tools to help us speedthings up, is on the caption
(17:14):
and, and the hook.
And like those are the thingsthat you wanna spend the time on
the actual reel.
Like that's not the thing thatyou should be spending time on.
So.
It's just like silly littlethings like that that, um, you
know, are not so intuitive forpeople who, especially people
who have been spending way toomuch time on their content and
(17:37):
banging their heads against thewall and they feel silly.
They feel silly, like showingtheir faces on camera even, or
they feel silly like doing thisthing and it's like, that's not
the piece that is.
Gonna make or break
Rachel_Honeyman___Simplif (17:51):
Yeah, the hook.
Matters the most.
Speaker 4 (17:55):
yeah.
Yeah, exactly.
Rachel_Honeyman___Simpli (17:57):
That's really good advice that, uh, so
I talk all the, all the timeabout how I don't create content
everywhere.
Um, for my business, I'm just onLinkedIn, but for my fiction
writing, I'm on TikTok.
And you don't see me doing shit.
I am not spending four hours onany video.
(18:19):
I do the same thing as you.
It's B roll.
It's like me walking into abookstore or an author signing.
I had just like footage myhusband took and I just take
like seven seconds of that or aconcert I was at seven seconds
of it and put a good hook on it.
And then a an SEO rich captionand shipped.
Speaker 4 (18:43):
Yeah, exactly like it, uh, content should not be
taking you that long.
Um, and so, yeah, that, that's,that's one piece of it.
And then, um, like I said, the,the really leaning into your,
into what feels most natural toyou.
So like, if you're.
An educator by nature, right?
You love to teach.
(19:04):
Don't, don't try to do the sillydancing reels, right?
Like that people say that you'resupposed to do.
Like, don't do that, right?
That's not gonna feel good toyou.
It's gonna feel disingenuous,like lean into your natural
gifts as a teacher.
Um, if you are, um, if you're,if you're naturally the other
side, you're naturally like anentertainer, right?
(19:26):
You love to entertain youraudience.
Then like doing a talking headreel where you're teaching
something is probably not gonnabe
Rachel_Honeyman___Simplif (19:34):
Yeah, you're the personality hire of
your own life,
Speaker 4 (19:38):
Exactly.
Exactly.
So yeah, I think that that'sreally what, what is key.
And then the other piece that isreally important to that, that
we lean into here is helpingpeople feel comfortable, really
showing up as themselves.
Right?
And so that takes work to reallyeven understand what they, who
(20:01):
they are.
Really getting to the core ofwhat makes them different.
And I, I focus on identitypillars.
Like really what are the, whatare the pillars of your brand?
Um, and then that forms like ourpillars for our content.
And that forms like how wecreate, how we create that.
And so once people unearth thatand it's like the layers kind of
(20:23):
coming off of the onion, theyfeel more and more comfortable
leaning into those.
Parts of themselves that theyhave felt really uncomfortable
sharing.
And then it becomes really fun,right?
Because they, they actually seethe, they see the results, they
see people actually flocking tothem because they're showing up
(20:44):
as the, their truth selves andtheir full selves, and people
just want to connect with themso that, that becomes a lot more
fun.
Right?
Rachel_Honeyman___Simplif (20:52):
yeah.
And the other thing I wannahighlight here is when you start
showing up really authenticallyin your content, you're going to
start attracting people that youlove working with and repelling
the ones that you wouldn't havewanted to work with anyway.
So there's that extra benefit.
Speaker 4 (21:10):
Yeah.
Yeah.
Um, I think that it, it was themost stark thing that I noticed
when I started showing up, likevery authentically in my content
was just.
I just had more and more of thepeople that I wanted to work
with coming to me and sayinglike, I love your vibe.
Like, I love how real you are.
I want I, I relate to piecesthat you've shared.
(21:33):
And, um, and I, and I share, Ishare a lot.
Like I'm an open book on in mycontent.
So like, really.
Vulnerable things and sillythings and super human things
and, um, people connect withthat'cause they relate and they
want to, they wanna work with mebecause they see themselves in
(21:54):
me.
And that's, that, that is reallytrue across the board.
People, people see that and, andthey want to, they wanna connect
with someone who is like them.
Rachel_Honeyman___Simplif (22:04):
Yeah.
Yeah, that is true.
And then it becomes a lot easiertoo, like you were saying, to
create that content.
'cause you're not trying toforce yourself to fit in a box
that you think you need to fitin.
Speaker 4 (22:17):
Yeah, exactly.
Exactly.
Um, yeah, and I think thatthat's, that's a really big
piece, right?
Is that so many of us, um, havespent.
So long thinking we had to makeour content a certain way.
Right.
Even, you know, I have, uh, alot of experience.
I, I've been in the SEO spacefor, I don't know, 15 years or
(22:40):
so.
Obviously, SEO has changed a lotin that time, but I just
remember the days of like, allof us trying to keyword stuff,
right?
Rachel_Honeyman___Simplifying (22:50):
I remember that too.
Speaker 4 (22:51):
we.
How do we make this article likehit all the keywords?
Right.
And, and I think so many of usstill have this idea of like,
content has to follow a certainformula.
And actually that is not thecase at all.
And one of the very positivethings about, um, the changes in
(23:12):
SEO now is that.
Because there's this emphasis onAI and, and optimizing for ai,
and this is true, this, this istrue really across the board on
social media and on your websiteand wherever, wherever it might
be.
All it.
All it is is, um, and I thinkSEO has probably always been
this way, but really, reallydigging into user intent and
(23:35):
thinking about the human on theother side of the screen and how
can I connect with that human onthe other side of the screen.
And it really takes like puttingyourself in their shoes in such
a deep way and thinking aboutlike, what would I be asking my
AI tool if I wanted help withthis?
Rachel_Honeyman___Simplif (23:54):
Yeah.
Speaker 4 (23:54):
And it's, I think it's really, really powerful
'cause it allows us to kind ofbreak out of the formula and
instead just think about how doI connect with the human on the
other side of the screen.
Rachel_Honeyman___Simplifyin (24:07):
I, uh, a week or two ago, I
interviewed someone who.
She's deep in AI in a weird way,like she's a journalist and
learned about how like AI usessyndication and she like helped
train ai and one of the thingsshe was saying is like, deeply
(24:30):
personal experiences areimportant for AI because that's
not something that they can.
Replicate.
So it will more likely suggestyour article sharing something
that happened to you than itwould something else.
That's more like the keywordstuff in kinds of article
(24:50):
articles that we wrote 10 yearsago.
Because of that, because itcan't replicate being a human.
Speaker 4 (24:57):
Yeah.
Yeah, I think that is such agood point.
Um, and, and it also comes backto kind of what I was talking
about where you like.
Open the Voice Note app, or not,not app, but voice note feature
on the ai and just tell it yourstories.
Tell it, you know, the, the, thestories with your clients, the
(25:18):
stories that only you have andthe experiences that only you
have.
And that is going to just makeit so much better.
Like the output is gonna be somuch better.
So it kind of works in bothdirections.
It, it helps, it helps the AIlike surface.
Much more unique content, whichis what it's looking for.
And then it also helps youcreate content that is actually
(25:41):
sounds like you and is actuallyaddressing what your, your dream
clients are looking for.
Rachel_Honeyman___Simplifyi (25:47):
And I know that that was the last
thing on our list today to makesure that we touched on.
Is there anything else that weshould know about how to make AI
sound more human and whilestill, like in Incre, making the
process simpler and faster forus.
Speaker 4 (27:05):
Yeah, I mean it's, it really comes down to if you
don't, if you have not gonethrough the work of
understanding what makes youunique and what, what makes,
what you offer unique and all ofthose kind of foundational
pieces, if you don't have anunderstanding of that.
(27:25):
You're never gonna be able totrain your AI on that, right?
And so I think there'sfoundational work that a lot of
people just aren't doing.
And so that comes through intheir content, right?
They're creating this contentthat the se, I mean, we all like
the second we see content thatis just copy pasted from chat,
GBT, like we all just glazeover.
(27:48):
We, we know it in a second.
There are those telltale signs.
And the telltale signs are notjust.
M dashes and you know, certainsentence
Rachel_Honeyman___Simplifyi (27:58):
No, I love M dashes.
It's like it doesn't feel likeyou at all.
Speaker 4 (28:05):
no, I'm very sad that AI has ruined the M dash'cause I
love M dashes and I
Rachel_Honeyman___Simplifyi (28:12):
die on the.
Speaker 4 (28:12):
them forever.
Yeah.
I will still use them forever,but, but I will use them a lot
less than, than Chachi, BT maybewants me to use them.
Um, yes.
Yes.
Um, but yeah, it's not justthose, those little telltale
(28:35):
signs, right?
Like this is a big thing onLinkedIn.
People talk all the time.
Like, if I see this sign inyour, in your content, I know
that you copy pasted from Chassipt.
Like, it's not that simple.
I think that it, that it's a lotmore about really understanding
your own voice andunderstanding, like when you
read something.
Is that actually something thatyou would say?
(28:57):
Like, would you, would you voicenote that to a friend?
And if not, like, probably itdoesn't sound like you probably,
it sounds like a robot, right?
So I think that's a reallyimportant piece.
Rachel_Honeyman___Simplifyi (29:10):
and like it's okay to leave.
Like sentence structures thatare wrong, like intentionally
wrong.
And it's okay to leave in typoseven because it just makes it
feel real.
Like if I see that I had a typoin one, I won't go back and edit
(29:30):
it.
Like, uh,
Speaker 4 (29:32):
yep.
Rachel_Honeyman___Simpl (29:34):
person.
Speaker 4 (29:35):
Yeah, I think that this is like the.
In a lot of ways the best timeto be a really messy human like
you just, those of us who likedon't necessarily have our shit
together all the time, like is agreat time to be, to be us, our
to shine.
Rachel_Honeyman___Simplif (29:56):
Yeah, I gotta agree, because when
you're reading something andit's like, oh, I've had a
connection call with thatperson, that's exactly how they
talk.
You feel a little bit closer.
Speaker 4 (30:06):
Totally.
Totally.
I always say the best complimentI ever get is when I get on a
connection call with someone.
It's our first time meeting andthey're like, oh, you're exactly
the same as your content.
I'm like, yes, exactly.
That's what I'm going for.
Rachel_Honeyman___Simplify (30:20):
Yes.
Yeah.
That really is the bestcompliment, or I feel like I
know you.
Speaker 4 (30:26):
Yeah.
Yeah.
So that's I think what we allshould be aiming for, and if we
do that.
Content becomes a lot easierbecause you're not, you're not
trying, you're not trying to doanything, right.
You're just letting yourselfshine, right?
You're just letting yourselfcome, come out, and it's not, it
shouldn't take as much effort.
Rachel_Honeyman___Simplif (30:46):
Yeah, it's not that serious.
Speaker 4 (30:49):
It is not that serious.
Rachel_Honeyman___Simpli (30:51):
before we wrap up, can you explain the
structure of your program andhow people can join?
Speaker 4 (30:59):
Yeah, absolutely.
Um, so we kick off on May 14th.
Um, we, it runs for six weeksfollowing that, uh, we meet on
Tuesdays and Thursdays from 12to 1:15 PM Eastern.
Um, I always forget to say thetime zone.
But, um, that's very New Yorkcentric of me.
(31:19):
Um, it's Eastern time.
Um, and basically the way itworks is there's a curriculum.
Very short videos.
There's not, I, you are notspending hours of your time like
watching curriculum videos.
There's just one to two shortvideos each week to watch.
In the Tuesday call, we actuallydo the strategy work together.
So like the homework quoteunquote, we're doing together
(31:42):
live.
So it's, it's all done incommunity with my coaching with
all of that.
Um, and then on Thursday we'recreating content together.
So we're actually applying that.
Strategic piece that we justlearned and implemented on
Tuesday, and we're just creatingcontent that ties right back to
that.
And so over the course of thesix weeks, our content kind of
(32:04):
builds on on itself and ourstrategy builds on itself.
And so by the end, you come awaywith a really clear
understanding of what is yourbrand, you know, what is your
strategy, what is your contentstrategy, and then.
At the end, we actually create a90 day, excuse me, at the end,
we actually create a 90 daycontent calendar.
(32:26):
Um, and you have a really clearplan of what you're, what you're
doing moving forward and how tokeep that momentum going.
So it's, it's really powerful.
It's not a huge time commitment.
'cause I, I know how.
How busy the, the people I workwith are like, you're all
running businesses.
And so, um, I wanted to make itas like not, you know, as the
(32:49):
least onerous possible.
And, um, it's just a lot of likeworking together and getting,
getting all that done together.
Rachel_Honeyman___Simplif (32:57):
Yeah, I like, it's like lunch and
learn time, so you're probablyjust taking your lunch anyway,
and it's a small container.
Six weeks is not a hugecommitment, but it's long enough
that you can build habits.
Speaker 4 (33:12):
Yeah, exactly.
Exactly.
Um, yeah, and it's also a smallcohort.
It's, um, capped at 10.
Uh, as of this recording, I havetwo spots filled so far.
Um, so if you're interested injoining, if you're listening to
this before April 30th, I'mgiving a very generous early
bird discount of$500.
(33:33):
Um, so I'm sure Sarah will putthe, the, uh, the link in the
note, the show notes.
But, um,
Rachel_Honeyman___Simplifyi (33:40):
and hope.
Speaker 4 (33:41):
just.
Rachel_Honeyman___Simplif (33:42):
While you're talking, I'll look up
what date this is coming out.
Speaker 4 (33:46):
Okay.
Um, but yeah, it's at, um, honeybee bold.com/bcc, so
H-O-N-E-Y-B-E-B-O-L d.com/bccfor both content collective.
Rachel_Honeyman___Simplify (33:58):
This is coming out the 12th, so they
will have two and a half weeksto take advantage of that early
bird discount.
Speaker 4 (34:06):
Amazing.
And, and if you have anyquestions in the meantime,
please just reach out and, um, Iam, I am exactly the same in
person, so just, uh, we'll justhave a conversation and see if
it's a good fit.
Rachel_Honeyman___Simplifyin (34:22):
as you can see,'cause we're just
two humans talking, so you get avibe of rage.
Speaker 4 (34:28):
Yeah,
Rachel_Honeyman___Simplifyi (34:28):
Uh, thank you so much for joining
me.
Um, is there anything elseanybody should know before we
wrap up?
Speaker 4 (34:36):
Um, no, I guess I, I, I would just say like I'm on
all, I'm on all the platforms,on all the things, so wherever
you're hanging out, I'm probablythere.
So can shoot me a DM and say hi.
Rachel_Honeyman___Simp (34:48):
Awesome.
Speaker 2 (34:52):
If this episode made things go a little more doable,
I'd love to help you take thenext step with the Booked Out
Blueprint.
It's a practical, low pressuresession to clarify your offers,
your marketing, and whatactually moves the needle.
You can book yours through thelink in the show notes.
You don't have to figure it outalone.
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