To The Point
To The Point is a monthly podcast produced by Crux, the un-agency that fuels business growth. Our podcast features exclusive interviews with successful business leaders across the country to highlight the entrepreneurial spirit and share how marketing can transform an organization. Through thought-provoking conversations that get to crux of it, we’re helping businesses elevate their brand and amplify their mission.
Episodes
For our 30th episode, President & Chief Strategy Officer Ethan Whitehill chats with Nilson Goes, President at Infinite Energy, about establishing a mission-critical company culture, employing veterans, and why engineering is in his blood.
Get to the point with us on the last Tuesday of each month!
For our 29th episode, President & Chief Strategy Officer Ethan Whitehill chats with Keith Harrington of Novel Capital about lightning bolt moments, taking smart risks over a flying leap, and why equity is the most expensive form of capital.
Get to the point with us on the last Tuesday of each month!
For our 28th episode, President & Chief Strategy Officer Ethan Whitehill chats with Sly James and Joni Wickham of Wickam James who make the case for sponsorship over mentorship, the importance of active listening, and why there are no limitations to doing good.
Get to the point with us on the last Tuesday of each month!
For our 27th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dr. Sandra Cassady— President & CEO of Rockhurst University—about the advantage of a Jesuit education, cultivating double- and triple-Hawks, and why liberal arts education is often misunderstood.
Get to the point with us on the last Tuesday of each month!
For our 26th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dave VanderWaal— senior marketing consultant at VW Marketing Consultants and former US marketing head at LG and Hisense—about mapping the customer journey, the power of the last three feet, and being Grace VanderWaal’s #1 fan.
Get to the point with us on the last Tuesday of each month!
For our 25th episode, President & Chief Strategy Officer Ethan Whitehill chats with Melissa Beltrame, Marketing Director at nbkc bank, about the future of fintech, the value of inside-out branding and why all brands should be fanatical about the customer experience.
Get to the point with us on the last Tuesday of each month!
For our 24th episode, President & Chief Strategy Officer Ethan Whitehill chats with Kelly Magee, CEO & Founding Partner of Q39, about cultivating and evolving a challenger brand, plans to scale 2x in 2025, and how entrepreneurs must balance progress with perfection.
Get to the point with us on the last Tuesday of each month!
For our 23rd episode, President & Chief Strategy Officer Ethan Whitehill chats with George Guastello, President and CEO of Union Station Kansas City, about maintaining the visual voice of our town, playing host to Princess Diana and Walt Disney, and why all roads (and tracks) lead back to Union Station.
Get to the point with us on the last Tuesday of each month!
For our 22nd episode, President & Chief Strategy Officer Ethan Whitehill chats with Tammy Buckner, Co-Founder and CEO of WeCode KC, about AI, STEM education and bridging the tech gap in underrepresented communities. Don't miss the story behind Jerome, a robot constructed by students to throw the first pitch at Kauffman Stadium.
Get to the point with us on the last Tuesday of each month!
For our 21st episode, President & CCO Ethan Whitehill chats with Matt Sharples, Co-Founder and CEO of TriCom Technical Services, about EQ, AI, Bora Bora and 8-bit nostalgia.
Get to the point with us on the last Tuesday of each month!
For our 20th episode, President & CCO Ethan Whitehill chats with Tim Cowden, President & CEO at Kansas City Area Development Council, about attracting businesses to the two-state metro, the future of our regional workforce, and the inspiration for his personal collection of KC icons in neon.
Get to the point with us on the last Tuesday of each month!
For our 19th episode, President & CCO Ethan Whitehill chats with Aviva Ajmera, Founder & CEO of SoLVE KC, about how trust and transparency topple team challenges, and why leaders must get comfortable with crucial conversations.
Get to the point with us on the last Tuesday of each month!
For our 18th episode, President & CCO Ethan Whitehill chats with Jim Carr, President and CEO of NAIA, about the business of college athletics, the rise of emerging sports, and a new resource designed to maximize a schools’ Return on Athletics.
Get to the point with us on the last Tuesday of each month!
For our 17th episode, President & CCO Ethan Whitehill chats with Kelli Alldredge, President at Chicken N Pickle, about the rise of pickleball, the power of human connection through sports, and the key to localizing at scale.
Get to the point with us on the last Tuesday of each month!
For our 16th episode, President & CCO Ethan Whitehill chats with Dr. Patrick Handley, creator of INSIGHT Inventory and founder of Insight Institute, a resource that helps organizations transform teams and develop talent. Dr. Handley discusses the origins of his strengths-based personality assessment tool, how strong communicators impact company culture, and which Johnny Cash song would be his go-to for karaoke.
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For our 15th episode President & CCO Ethan Whitehill chats with Kerri Reisdorff, Shareholder at Ogletree Deakins, who explains how companies can leverage compliance for a competitive edge, and how Law and Order and a Midwest upbringing inspired her tenacious work ethic.
Get to the point with us on the last Tuesday of each month!
For our 14th episode President & CCO Ethan Whitehill chats with Rick Kahle, Senior Vice President at Alliant Insurance Services, who shares all on standing up a KC office, inspiring company loyalty through employee benefits, and the secret behind why so many deals are done on the golf course.
Get to the point with us on the last Tuesday of each month!
For our 13th episode President & CCO Ethan Whitehill chats with Joe Reardon, President/CEO of the Greater Kansas City Chamber of Commerce, who shares his family’s legacy in local government, the importance of supporting extraordinary entrepreneurs, and why KC’s recent momentum is anything but an accident.
Get to the point with us on the last Tuesday of each month!
For our 12th episode, Crux Founder & CEO Melea McRae turns the tables and interviews our host, Ethan Whitehill, President & CCO at Crux. Ethan shares his entrepreneurial journey, the un-agency's plans to “communitize” marketing, and why fast-growing companies should take a cue from seafarers.
Get to the point with us on the last Tuesday of each month!
For our eleventh episode, President & CCO Ethan Whitehill chats with John Hall—VP of Marketing at ZoomGrants, CSO at Crux-Xcelerate, and Founder & CEO of GetRecruited24/7—who shares how a strong EQ, collaborative communication and taking inventory can transform sales teams.
Get to the point with us on the last Tuesday of each month!
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