Contractors asked. Yelp answered.
In Part 1 of this special two-part VIP Room series, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Yelp COO Jed Nachman and Hatch CEO Chris Bache to tackle some of the biggest questions contractors have about Yelp.
After collecting questions directly from contractors across the industry, the conversation dives into Yelp reviews, review filtering, reputation management, contractor concerns about fairness and transparency, and the reasoning behind how Yelp's review system works. The group also discusses Yelp's acquisition of Hatch, the future of AI in home services, and what the partnership means for contractors moving forward.
Whether you're a Yelp advocate, a skeptic, or somewhere in between, this is an open and candid conversation about one of the most talked-about platforms in home services.
Be sure to subscribe and stay tuned for Part 2, where the conversation continues with lead transparency, lead quality, AI, customer experience, and the future of home services marketing.
SPECIAL OFFER FROM YELP
New multi-location advertisers on Yelp may qualify for a 20% bonus advertising budget when they start campaigns before September 30. That means Yelp adds extra advertising dollars on top of what you spend.
To see if you qualify, fill out the form at:
https://business.yelp.com/homeservicevip
A member of the Yelp team will reach out to help you get started.
Offer is available to new multi-location Yelp advertisers only.
HAVE FEEDBACK FOR YELP?
As discussed in the episode, Yelp welcomes feedback from contractors. If you have questions, suggestions, or feedback on your experience with Yelp, you can reach the team directly at:
00:00 - Intro
02:58 - Meet Yelp COO Jed Nachman & Hatch CEO Chris Bache
06:25 - Why Yelp Acquired Hatch
11:00 - Why Yelp Is Focused on Home Services
14:15 - Contractors' Biggest Questions About Yelp Reviews
18:30 - Why Some Yelp Reviews Aren't Recommended
25:15 - Should Contractors Ask Customers for Yelp Reviews?
31:45 - Why Yelp Ratings Differ From Other Platforms
36:30 - Building Trust Between Yelp & Contractors
40:20 - Part 2 Preview
Thank you to our Sponsors!
Basic Capital: https://basiccapital.com/tothepoint
Avoca.ai: https://avoca.ai/r/tothepoint
Yelp: https://business.yelp.com/homeservicevip
Sales Ask: https://www.salesask.com/
Chiirp: https://chiirp.com/
Send It! Email Marketing: https://www.withsendit.com/
Can’t Stop The Growth: https://cantstopthegrowth.com
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