June 1, 2026 • 50 mins
What happens when clarity, consistency, and a cell phone replace the need to go viral.
What if everything you believed about building income online was wrong. No viral moment. No massive following. No polished studio setup. Just you, your story, and the willingness to hit record.
This episode of The Power Lounge is for every woman who has been getting ready to get ready. Dianna Nicole built a million dollar business starting with $39, and she did it by mastering the three things most entrepreneurs skip: clarity, consistency, and trust. If you have been waiting for permission to start, this is it.
Dianna Nicole is a million dollar entrepreneur, AI and social media consultant, and founder of Happy Lady Happy Life, a platform helping purpose driven people build income online using AI and social media on their own terms. Over the past decade she has inspired more than 200,000 people worldwide through storytelling, digital strategy, and a coaching approach rooted in authenticity and joy.
Key Takeaways
You only get big from starting small. The algorithm rewards consistency over time, and the growth compounds faster the longer you stay in it.
Clarity starts with knowing who you are, not what you sell. Authenticity cannot be faked, and audiences feel the difference immediately.
Virality does not equal income. Dianna Nicole coaches women with a million followers who are making nothing, and beginners on TikTok Shop making thousands a month with a few hundred.
AI works best alongside you, not in place of you. Tools like Claude and Peak Creative can compress hours of work into ten minutes while keeping your voice and values intact.
The TikTok Shop affiliate program has changed the beginner path to income. Products, short videos, and a tagged link are all you need to start generating real revenue within 30 days.
Dianna Nicole said, "You don't want to touch a million people. You want to touch your people."
Host Amy Vaughan said, "Clarity beats clout, consistency compounds, and your stories, including the messy ones, are the ones that make us magnetic."
Timestamps
00:00 Welcome and guest introduction.
01:23 The $39 origin story and millionaire mindset.
02:44 Why chasing virality blocks sustainable income.
04:26 How to find clarity when you feel scattered online.
06:44 Consistency and trust as the real drivers of growth.
08:46 The 10 minute life hack for showing up consistently.
14:17 How Dianna Nicole uses AI without losing authenticity.
16:43 The AI tools she uses: Claude, Big View, and Peak Creative.
21:46 Why you only get big from starting small.
25:36 Affiliate marketing and the TikTok Shop opportunity.
28:48 How to create content that earns trust and income.
32:29 Blending storytelling and music into business.
35:31 Dianna Nicole's course and coaching program.
38:23 The one post to make this week to build momentum.
41:52 The meaning behind Happy Lady Happy Life.
47:52 Power round rapid fire questions.
Connect with Dianna Nicole
TikTok: https://www.tiktok.com/@theonlydiannanicole
Instagram: https://www.instagram.com/theonlydiannanicole
Website: https://happyladyhappylife.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:09):
Hello everyone and welcome to our weekly Power
Lounge.
This is your place to hearauthentic conversations from
those who have power to share.
My name is Amy Vaughn, and I amthe owner and chief empowerment
officer of Together Digital, adiverse and collaborative
community of women who work indigital and choose to share
their knowledge, power, andconnections.
You can join the movement atTogetherIndigital.com.
(00:31):
And today's guest is proof thatyou don't need a massive
following to build a massiveimpact.
Diane Nicole is a million-dollarentrepreneur, AI dabbling, and
social media consultant, and thefounder of Happy Lady Happy
Life.
And her story starts with just$39 and a whole lot of clarity.
(00:51):
In six months, she scaled past amillion dollars.
And over a decade of work, shehas inspired more than 200,000
people worldwide throughstorytelling, music, and digital
strategy.
Today she is here to talk aboutsomething that our community
absolutely needs to hear.
So I'm glad that you're all herewith us.
Live listeners, say hi in thechat.
(01:11):
Drop your questions here aswell.
And that is the things that youneed to hear are that your
voice, your story, and yourlived experience are already
enough to build and drive realincome online.
No viral moment required.
Diana, welcome to the PowerLounge.
We are thrilled to have youhere, as is our listening
audience.
SPEAKER_02 (01:31):
Oh, thank you so much for having me.
It's such an honor.
SPEAKER_00 (01:34):
Yeah, excited to dive into this.
Um, when I read your submissionand entry to be on the show and
this$39 into a million in sixmonths, I'm like, okay, we're
just gonna start right there.
I'm not even gonna tease it out.
We're just going for that.
Because, oh my gosh, oh my gosh.
So before we even get into thehow though, take us back to the
(01:58):
mindset.
Like, what did you believe aboutyourself and your value that
even made something like thatpossible?
SPEAKER_02 (02:06):
Um, thank you for asking that.
Such a good question.
I think that when I started, sobefore I made the first 39, my
my mindset was I'm gonna be amillionaire.
And I had been saying that foryears, and I it was just what I
knew.
I felt like it's a secret that Iknow that the world just doesn't
see yet.
(02:27):
Um and I think that that mindsetjust came from my parents.
They let us play and explore andbelieve that we could do and be
anything.
Um and so I just attribute it tothat.
And I before I started, I Ididn't know it would be this
thing.
I just knew that one day I wasgonna hit that goal, and I
(02:49):
didn't know how I was gonna doit, but I knew that I was.
SPEAKER_00 (02:53):
I love it.
Mindset is so much, right?
It's like not just about thehow, it's about how you're
thinking about it as you go.
You talked a little bit tooabout how going viral is the
goal of so many, um, so manywomen and and men do, obviously,
um, as they kind of try to chasethat down online.
Why do you think that's actuallygetting in the way of building
(03:15):
sustainable income?
SPEAKER_02 (03:17):
That's a great question.
I think because people equatevirality with the money and they
assume that, oh, this person hasgone viral, or oh, this person
has a million followers.
So they must be making money.
And it's crazy because I coachwomen all day this lie to my
inbox and they're like, I've gota million followers, and I'm
making nothing.
(03:38):
And so I think that the lie thatwe're sold, or the lie that we
believe, is that virality, youknow.
I have another lady that I wasjust talking to, and she's like,
Yeah, I went viral.
And so she just tries to likekeep talking about that same one
viral video because they it'svirality does not mean
(03:59):
guaranteed income or any at allfor that matter.
SPEAKER_00 (04:02):
Yeah, right, because it could be like a one and done.
You could be that one-hitwonder, and if you're not
looking at it from like ascaling and operational point,
like where is it going to gofrom here?
And I think that's where yourtalk about like clarity and
consistency and trust being thereal drivers of online success
make a lot of sense.
But I'm curious, how do youdefine clarity in this context?
(04:23):
Like, how does someone who feelslike maybe scattered or
uncertain, you know, theyhaven't had their viral moment,
maybe even like where do theystart to find that sense of
clarity?
SPEAKER_02 (04:35):
Oh, that's a really good question.
I think the first place to findclarity is in who they are.
Like, who am I?
Uh, because a big thing aboutbeing online and in the space
where it is now is being able tobe authentic.
And if you don't know who youare, and I don't mean like have
every part of your job figuredout or every part of what you
(04:56):
want to offer to the worldfigured out, I mean just you.
Like your insecurities.
Can I show up on camera and notbe insecure about my teeth or my
voice or my story or myexperience or um my struggle?
Um, so I think it starts therebecause if you don't know who
(05:17):
you are and you're not secureand accepting that, even if you
don't love every part of it,right?
If you can't accept it, youcan't show up authentic, and no
one will want to pay you orfollow you because they're like,
I just feel like it's it'sinauthentic.
SPEAKER_00 (05:35):
And it's just a knowing, right?
It's not even something thatpeople could put a pin on and
say, like that person feelsinauthentic or they are more
authentic.
I think it is just a way, likewhat you're describing, gave me
so many ideas.
It is a way of being.
And I think oftentimes we tendto get in our own way.
And it's like, get out of yourown way.
(05:56):
You want to learn how to be moreauthentic?
Get out of your own way, get outof your own head.
Like you said, don't beoverconsumed by every little
detail of what you do and howyou look and how because if
you're just living in that spaceof being true to yourself,
people feel that.
So it's a feeling, right?
It's not, it's funny when peopletry to fake authenticity.
(06:16):
I'm like, you do you understandthe word, right?
This is not the war on guys,right?
SPEAKER_01 (06:23):
Authenticity.
Yeah.
SPEAKER_00 (06:26):
You can't force it and you can't fake it.
And so I think sometimes wethink that it requires more
effort than what it really does.
And I think for me, it was justlike, get out your own damn way.
And like, as you were talking, Iwas like, that's exactly the
feeling is just me stepping outof my way, showing up, being
present, being myself, and notreally overthinking it.
And it's actually a lot easierthan I think what people give it
(06:47):
credit for.
unknown (06:49):
It's true.
SPEAKER_00 (06:51):
I love it.
Awesome.
And then uh consistency andtrust.
Can you speak to those two aswell?
Because we talked about theclarity just now and like values
and knowing who you are.
Where does the consistency andtrust come in?
SPEAKER_02 (07:05):
Oh, that's a good one too.
I think that the especiallywhere I am, the space that I am
in TikTok, um, it's an appthat's literally built on
consistency.
And so the way that we are inthe entrepreneur space or in the
digital space, sometimes we'lllike we'll try something for a
week, two weeks, a month.
And it'll be like, oh, it's notworking.
(07:26):
And it's like you really have toshow up every I tell my ladies
when they come in, I'm like,listen, if you're not gonna
dedicate six months to this,don't start because you're
literally gonna have to show upconsistently, and even if it's
not every day, because you knowwe're wives and we're moms and
we we got you know all thethings going on, right?
(07:47):
Um, so maybe if you can't giveevery day, but you can't give
this 30 days and say it didn'twork, or 60 days and say it
didn't work.
Like you have to consistentlygive effort and show up.
And I I believe that foranything, I believe if you want
to do digital, if you want totry a diet, like don't give it
30 days, give it three to sixmonths before you say this
(08:13):
didn't work.
It's like if you really do itfor real, for real.
SPEAKER_00 (08:17):
Like yeah, that's a great point.
Okay, so on that note ofconsistency, you're right.
It is difficult when you are,you know, maybe you have you're
a caretaker, you have kids,you're a volunteer within your
community, you have family andfriends and job.
What what sorts of ways do youfind that you're able to create
consistency then?
(08:38):
Because I think you're right.
I think if I was to say I wasfalling down anywhere, I'll have
a great idea for content or agreat idea for something.
And I can, if I have that timeand that space and in that
moment, I can nail it.
But it's like that consistencyand follow-up is hard.
So what advice do you havethere?
SPEAKER_02 (08:54):
Oh, so I have this life hack that I do, and it's
around my life and my my work.
I find a system.
It's so the most importantthings, right?
It does is this doesn't work foreverything, but the most
important thing.
So, like let's say if the thething that I'm chasing is social
media, or I'll give a realexample.
The thing that I'm chasing rightnow is I'm trying to get
(09:15):
stronger in my 40s.
My body needs to, I need to liftweights.
And I hate lifting weights.
I hate it, but it needs tohappen.
Um if I tell myself I'm gonnaget dressed and go to the gym
and get a trainer and do thisfive days a week, I'm never
gonna do it.
SPEAKER_00 (09:32):
Right.
SPEAKER_02 (09:33):
But if I condense whatever that really important
thing is into a system that Ican execute in 10 minutes,
that's my life hack.
Because what happens is I'mlike, I wanna do social media or
I wanna get stronger, or I wannakeep my room clean or make up my
bed.
I have to condense it intosomething that takes 10 minutes
because from then on, whenever Ithink of it and I try to talk
(09:56):
myself out of it, this issomething, and I don't know if
other people do this, but thisis something that I do to
myself.
I'm like, you got 10 minutes,girl.
Like you got 10 minutes.
Like I I wake up in the morningand I need to do my workout and
I'm like, oh, I'm I'm runninglate.
You got 10 minutes.
SPEAKER_00 (10:13):
10 minutes, yeah.
SPEAKER_02 (10:14):
You you literally have 10 minutes.
So it's like I cannot get in theshower unless I have done my
10-minute kettlebell workout,and same for social media.
If you are going to have to sitdown for an hour, take out the
light, and this is why I loveTikTok, because if you have to
do all the setup and the prereqsand scripting, you're it's never
(10:37):
gonna happen.
But if 10 minutes you can takeyour phone to the car and put it
on your steering wheel and beauthentically you and just tell
that story that happened today.
Oh my gosh, you guys, I gotpulled over by the police.
If it's gonna take you 10minutes, you can tell yourself,
like, yeah, you got 10 minutes.
SPEAKER_00 (10:57):
I think we're 10 minutes.
I love that.
That's a great hack.
It definitely takes like thosebigger, daunting, more daunting
tasks and puts it into a moredoable, realistic framework.
And then I think I would ventureto say that like through that
consistency, like you've gotyour clarity, then comes the
consistency, but then fromconsistency comes trust, right?
Is that kind of your intentionwhen you say trust, or did you
(11:17):
kind of see it in a differentlight?
SPEAKER_02 (11:19):
I think it's both.
I think it causes you to trustyourself more because you kept
your word with you.
Yeah.
So it causes you to trust you.
Oh, I can do it.
And that's kind of what givesyou that momentum.
But it also causes other peopleto trust you because they they
see you showing up.
That they see you being you.
SPEAKER_00 (11:36):
Yeah.
SPEAKER_02 (11:37):
So it works both ways.
SPEAKER_00 (11:38):
Yeah.
Right.
Yeah.
I heard a talk many, many yearsago that has stuck with me that
talked a lot about like yourpersonal brand and all that kind
of stuff, which I mean I'm I'minto that to a degree, but I'm
also like, it's just knowing whothe hell you are and what are
your values and how you speakand how you want to show up and
all that kind of stuff.
Otherwise, it feels tooconstrued or constructed or
(11:59):
fake.
Um, but in that, she talked alot about how consistency
literally breeds trust and likebuilds character because you
show up consistently each time.
So it's like, and whatever you,whenever people see you, whether
you're at home, you're at work,you they catch you on the
street, you always areconsistently that person because
that's what brings the trust.
(12:19):
Because if you're one way athome and one way at work or one
way on the street when I meetyou versus how I saw you when
you were somewhere else, it'sgonna throw you off.
SPEAKER_01 (12:28):
Yeah.
SPEAKER_00 (12:28):
Um, and then the showing up part, I just I can't
emphasize enough.
And I know right now it's reallyhard for us to show up.
I think we're all prettyfatigued from COVID and the
world and life right now andthings that are just happening
that feel beyond our control,but like just a little bit of
showing up, it just really goessuch a long way for everyone.
(12:49):
And I think that if we could allbe a little more intentional
about showing up, that sense oftrust and building of
relationships and opportunities,whether it's with an audience,
with clients, customers,whatever, it would go so much
further.
It's not, and it's not a lot.
Like you said, it's almost, Isee it as like your 10-minute
workout in the morning.
If I spend 10 minutes a dayactually just following up on
texts and emails thoughtfullyand intentionally.
(13:11):
Um, I'd started doing that withlike my emails, answering
emails.
Like I have a block, two hourblocks, one in the morning, one
in the afternoon.
And I try to avoid email inbetween because if like my team
knows, like if you need me, textor slack, but it keeps the
distractions down.
And I realized I answer myemails so much more thoughtfully
and intentionally.
And if I have something to dofrom it, then I'm like, okay,
(13:33):
well, I have this whole hour.
I just got a to-do.
Is it something I can get donewithin the hour, or do I need to
schedule time for myself to doit later?
And so that's been really a goodway for me to sort of not feel
kind of overwhelmed.
But then people are like, oh mygosh, you always come through,
you always answer, you alwaystake care of this.
And it's like, I have a system.
Because it is not easy.
(13:53):
I need to borrow that.
It's not easy.
It's a lot, it's a lot, but youknow, again, that consistency
builds character, buildsrapport, builds trust, and
absolutely creates a lot ofopportunity that otherwise we
wouldn't get.
It's not like people just getthings dropped into their lap in
the way of opportunity always.
Like there's always more behindit.
And I think consistency,authenticity, and clarity, those
(14:16):
are all such good points.
So I was really glad to kind ofsee those within like a lot of
what you're coaching andpracticing on.
SPEAKER_02 (14:22):
Yeah, thank you.
SPEAKER_00 (14:24):
Yeah.
And I know that you have youwere doing a little AI
consulting and you stepped awayfrom that.
Um, but I still want to talkabout it because it's obviously
so pervasive and prevalent ineverything we're doing right
now.
I'm kind of curious, you know,because a lot of our listeners
do work in the content creationspace, they leverage AI.
Um, how do you how have you beenleveraging it?
(14:46):
And um like, how do you keep,you know, we're talking about
authenticity and consistency.
I think it helps withconsistency.
I'm kind of curious to hear howyou leverage it and then still
make sure that it feelsauthentic.
SPEAKER_02 (14:58):
Um, what I definitely use it to leverage um
how I leverage it is takingthose things that would take
three and four hours to movethem down to that 10 minutes.
Um but so what I say is I use AIalongside me, not in place of
me.
Um, so here's a real example.
(15:19):
Like one of the things that Ido, um, I make videos for
different products.
Um, I'm never gonna promote aproduct that I wouldn't
personally use.
So AI can't say, all right,well, I'm gonna go find you 50
products and you're gonna dothese.
No, you're gonna find me 50products, and then I get to
decide which ones I'm gonna I'mgonna use because it's still me.
(15:40):
Or um, you know, I'll train AIin my voice and it'll put
together my scripts for me.
And I can read those scriptsword for word, but I'll probably
tweak them a bit and say, okay,well, I would never say that, or
I like this, but it condenses mytime so I can use it to find
things and I can use it toscript things, and I can use it
(16:00):
for teleprompting, and then Ican use it.
Oh my new favorite toy is thatyou can put the video in there,
yes, and it will edit the videoin two minutes.
What used to take me, you know,I'm with TikTok.
Right.
I didn't mean to push that.
My fingers are too big, youknow, I can't see, I'm getting
old, and I just edit it, and itjust edits it.
(16:22):
Um 10 minutes, 10 minutes ofwork where AI can come alongside
me and enhance what I do, butnot be me.
unknown (16:30):
Yeah.
SPEAKER_00 (16:31):
Because the content's still you, what you're
creating is still you, but yeah,to kind of take the machine work
away from the humans and let usbe humans.
SPEAKER_01 (16:38):
Yeah.
SPEAKER_00 (16:39):
So I'm kind of curious too, then, like which
editing software, which editingAI tool are you using?
Because I've I'm, I mean,nobody's asking questions yet in
the chat, but I can kind of justhear our members that are
listening to this later.
They're gonna be like, okay,well, which tool is she using?
SPEAKER_02 (16:51):
Um, let me see.
Okay, so for oh, so there's acontroversy in my house because
you know, my husband, he'sextra, extra AI.
I have been using chat.
SPEAKER_01 (17:00):
Okay.
Wow.
SPEAKER_02 (17:03):
I stopped using chat because Claude is better.
Yes, ma'am.
And you know, it fell on me likea ton of bricks.
I heard a lady say, um, chat isyour best friend who will talk
through all your ideas with you.
Yeah.
But when you're ready to getthose ideas done, someone that
can go do the work for you,yeah.
(17:24):
You want to pick up Claude.
I'm definitely just chat'sliterally just giving me more
projects.
SPEAKER_00 (17:31):
Right.
SPEAKER_02 (17:31):
So I still I still talk through some things
sometimes with Chad, likeClaude.
SPEAKER_01 (17:38):
I know, right?
SPEAKER_02 (17:39):
Claude is where it's at.
Um I use him, use him a lot forscripting and for getting things
done for research, productfinding, and stuff like that.
Um, and then um I move over toBig View.
I look at Big View Um for liketeleprompting and pulling
scripts and reading them.
Um and then I go from there tothis newly developed one.
(18:04):
What's the name of that?
I have to look it up.
But there's a new, there wasthis guy, and he was an editor
for 20 years.
Okay.
And he put all of his editingexpertise into this.
And you can literally upload thevideo and hit edit edit, and it
will cut out every even if youneed it to be a storytelling
thing, it will it's fantastic.
(18:26):
I was gonna say I definitelywant to know like uh captions.
Yeah, but I like this guy's umPeak One Peak Creative.
Okay, okay, it's one peakcreative.
All right, I love it.
And it does format finder doesother things like the scripting,
but it's not as good as Claude.
Um, but their video editing toupload your video and have it
(18:49):
edited in one minute, literally.
SPEAKER_00 (18:52):
That's wild.
Well, and to say that the toolwas built by somebody who does
editing too, I think that's thething about AI that I'm learning
that's really interesting is youreally need subject matter
experts.
And I hope because of AI, wedon't lose our subject matter
experts.
Like, you need to have yourhands in the sand and know how
to truly edit it.
And I mean, I was never I neverdid editing myself, but I was a
(19:13):
creative director for severalyears.
And I got to sit on the couchand kind of just be like, try
this, try that, and just thespeed in which they work, and
then just knowing like thenuance of like timing and
framing and syncing sound andall these things, it's so much.
But if you are somebody whounderstands the craft that well,
and then you're building thetool that's AI to help, like to
(19:35):
me, that's gonna be by far andaway the best because they have
an acute understanding of thedetails of the work that most
people who just do AIprogramming would never
understand.
Um, so I'm definitely checkingthat one out.
That's awesome.
Um, and amazing.
I love, I could nerd out aboutAI all day.
We all do.
In fact, I was hanging out byhappenstance, caught a couple of
(19:57):
uh my girlfriends and togetherdigital members at this brewery
I was at meeting up withsomebody else, and I stayed
behind and talked with them.
And you the conversation that wejust had about Claude was
basically that we're all justlike, you know, Gemini,
whatever, chat.
Yeah, but Claude, that's ourguy.
SPEAKER_02 (20:16):
And it's usually my husband, that's like a bad word.
Uh well, it's a new one becausewhat you're saying is true,
where like being the expert,yeah.
The club, my Claude, he has allthese expert people, script
writers skilled inside of him.
Where I wouldn't be able to justsay, Hey, write a script for me.
(20:38):
Like you, he's like, Well,according to such and such a
study of you know, salespsychology and such, like, he's
all he's pulling from theirexpertise that you have.
So, what you're saying isimportant, AI cannot replace
those expert minds.
Yeah, it cannot.
SPEAKER_00 (20:57):
No, no, we need them, we need them.
So, yeah, anytime somebody saysa tool was developed by somebody
who actually did the trade, I'mlike, yeah, that that's probably
a good one.
Um, I love that.
And I just love that, like, Idon't know.
It's just you just gotta be, youjust gotta be there when it
comes to talking about AI andthe ladies.
It sounds like we're gossipingabout some men.
People were like, one guy'ssitting there listening to us.
(21:18):
He's like, What the hell arethey talking about?
We don't prompt in men.
It's like, oh yeah, we finallygot a guy who could tell him
what to do and he doesn'tcomplain.
Maybe, maybe, right?
Clap's getting all the lovelately.
It's funny.
All right.
So, my next question that I hadfor you is that many of our
(21:38):
members have expertise,experience, and definitely
something real to offer, butthey often hesitate on how to
show up online or to even showup online because they don't
feel like they are big enough.
What would you have to say tothat, those women?
SPEAKER_02 (21:54):
You only get big from starting small.
SPEAKER_00 (21:57):
I love that.
Yeah.
SPEAKER_02 (21:58):
You only get big from starting small.
Arnie Small.
And what I love about theauthentic piece is in the
beginning, it's it seems likeit's slow because it's like, oh,
only two people like me or fourpeople follow me.
But it's like the out numberone, the algorithm is learning
who you are.
And number two, you'reattracting your ideal people.
(22:21):
And once the algorithm figuresthat out, and and those people
figure it out, it it goes fromlike zero to a thousand very
slow.
But then a thousand to tenthousand is faster, and ten
thousand to a hundred isliterally a snowball.
But you're finding because youdon't everybody wants to be like
(22:42):
this huge big person and touch amillion people.
But you don't really want totouch a million people.
You want to touch the people,you want to touch a hundred
thousand of that your people.
SPEAKER_00 (22:52):
That your people.
Yep.
SPEAKER_02 (22:56):
I mean, well I I don't want to bring up any
conspiracies that are happeningright now, but like you can say
something crazy and getcanceled.
SPEAKER_01 (23:05):
Yep.
SPEAKER_02 (23:06):
Right?
But if you have your people, Ihave people who I have sat down
in rooms with at private houseconcerts where it was just 30.
Yeah.
And they have been with me forthe last 10 or 15 years.
SPEAKER_00 (23:18):
Yeah.
SPEAKER_02 (23:20):
So those are my two things.
Number one, you have to startsmall to get big.
And number two, those thosesegments, they get faster and
faster.
But then in that beginning,that's why I say when you were
asking me about um uh crap, Ican't remember what the question
was, but I was talking about howyou you show up authentically.
SPEAKER_00 (23:43):
Yeah.
SPEAKER_02 (23:44):
Because that that time where you're showing up, it
attracts who you're supposed toattract.
SPEAKER_00 (23:49):
That, yeah, yeah.
Yeah, don't be for everybody,right?
You can't be for everybody.
You really want to make surethat you're talking to the right
people at the right time in theright place.
I agree.
I don't know if you know her ornot.
Um, Kenya Kelly, have you everrun across her before?
She does a lot of TikTok work aswell.
I should connect you guys.
I think you'd have a lot of goodconversation.
And she was talking about a casestudy where a law firm reached
(24:10):
out to her and they're like,make us TikTok famous.
And she's like, but why?
Why?
They're like, we want to goviral.
She says, okay, but why?
Like, what do you expect to getout of this?
They were like, we want 40 newqualified leads a month.
And then she's like, a viralvideo isn't going to do that for
you.
She's like, if you wantsomething that converts, you can
do it on TikTok.
She's like, but the content hasto be right and relevant to the
(24:32):
right audience.
And so she was like, I cancharge you to try to create a
viral video, but I cannot get, Iwill not guarantee that you'll
get 40 leads a month.
And they're like, okay, well,then what would you propose?
And then she basically gave thema different strategy that was
more targeted, more nichedirectly to the particular
audience they need.
Um, and it didn't go viral.
(24:53):
In fact, I think it got like100,000 views, which was still
huge for them.
It's a law firm.
They're like, woohoo, 100,000views.
And they got more than 40 newleads a month.
And she's like, you didn't needviral.
Um, and I think sometimes that'sa big kind of issue with
clients.
I mean, uh, even like 10 plusyears ago when I was working on
like I worked on a lot of CPGbrands like Downey, and we were
(25:14):
doing a lot always on socialmedia, which was fun.
But I'm like, does fabricsoftener really need to comment
on the weather and like what'shappening in the world?
I mean, we had fun with it,don't get me wrong, but it was
very like interesting in thesense of like this is where we
need to talk about fabricsoftener.
I don't know if it's going tochange anybody's mind when they
come to the shelf to buy thatstuff in the laundry aisle.
(25:35):
But nonetheless, I think it'ssomething definitely worth
paying attention to.
Um, but I love that.
Start small.
You have to start small to getbig.
That's so important.
I love that.
All right, let's talk a littlebit about affiliate marketing
specifically.
Um, that's a term people throwaround, but few really kind of
understand what it is.
What does a realisticbeginner-friendly path to
(25:56):
affiliate income actually looklike?
Because I think this is a bigpart of being able to grow your
business and scale what you'vedone.
SPEAKER_02 (26:04):
Yeah, yeah, yeah.
So I will say um tick the tickspecifically, the TikTok shop
affiliate program hasrevolutionalized the affiliate
game.
They did something that no otherplatform has ever done.
And so I I sincerely believethat hands down, it is the
(26:25):
easiest way for a beginner toget in and get started and make
money like within 30 days.
It's insane.
Uh, but to just explain what itis, so the TikTok shop affiliate
program, companies, any companythat you could possibly think
of, like it's almost thinkAmazon at this point.
So think of any company onAmazon sending a product to your
(26:48):
front door and you making a 30to 60 second video about it, and
then just tagging that producton a little link at the bottom
of that video, and the peoplewatching it.
And whoever watches it andclicks it and buys something,
you make money, the store makesmoney, and TikTok makes money.
And this is to the tune.
(27:08):
I was just watching an interviewwith the lady who has done the
most.
She has done is it 40 million?
Wow.
40 million in sales.
But the the the craziest part ofit is like affiliate marketing
used to be maybe sending outemails and building lists, and
(27:29):
no, she has done 40 million insales and from her cell phone in
her living room.
Going oh my god, you guys, Ijust love this.
From her phone, he's like 40million from your phone, 30 to
60 seconds.
SPEAKER_00 (27:46):
Amazing.
My daughter's gonna be all overthis, my 12-year-old.
SPEAKER_02 (27:51):
Then you should like the it's I feel like everyone
who knows because it's it'sproducts that you like where
you're young, your younger girl,she might do, I don't know,
soccer outfits or something.
And you get on there, it's like,listen, I am over 40, and these
are the things that I am takingnow for my health.
It's insane, it's insane.
SPEAKER_00 (28:10):
That's wild.
That's wild.
Uh that's another fun littlerabbit hole for a lot of us.
SPEAKER_01 (28:16):
You know what you all are doing with your long
weekend?
SPEAKER_00 (28:18):
40 million dollars from my couch.
Let's go.
Say less.
SPEAKER_02 (28:22):
That's crazy.
It's fun.
It's fun.
Right.
SPEAKER_00 (28:27):
Oh, I love that.
I love it.
Okay.
So um I'm kind of curious too,like when it comes to creating
content, whether it's affiliateor your own, um, a lot of women
fear, I feel like a lot of womenspecifically fear about being
too salesy or tooself-promotional online.
How do you work to build contentthat earns trust?
(28:49):
We talked about how importantthat was earlier and earns the
income without feeling like, youknow, pyramid scheme or a bitch.
SPEAKER_02 (28:57):
Absolutely.
Um, so I'll say something andthen I'll give a real strategy
that your listeners can walkaway with and do today.
Um, but the real way is what Iwas saying earlier, don't
promote something that you like.
I I just ordered this deodorantand it got there.
I'm like, I would never usethis.
And so it's gonna come off soinauthentic, me talking about
(29:19):
it.
Like, just don't talk aboutsomething that you're not.
You know how when you you wearthe your cute outfit and you
walk in with your girls and theygo, oh, that's so cute! And
like, girl, isn't it?
I just got it from SpongeBob andI was on sale.
Like you, you're not selling,you're just excited and you're
telling your girl, and that'swhat it has to be.
And if you pick up products thatyou don't feel that way about,
(29:41):
yeah, we're all gonna know.
SPEAKER_01 (29:43):
We're gonna know.
SPEAKER_02 (29:44):
They're gonna know.
SPEAKER_01 (29:46):
They're on to you.
SPEAKER_02 (29:48):
Right.
Um, and then a very practicalthing, and this is for affiliate
marking or not, this is just forcontent.
Viral hack and add your ownspin.
So whatever topic you speakabout, if it's relationships,
health, affiliate marketing,whatever it is, find a viral
video for that and take thefirst 10 seconds of that video.
(30:11):
We call it the hook.
So let's say you teach healthand you're and that you find
like these are top health tipsfor May 2026.
Say those exact same 10 seconds,the exact same, you're viral
hacking the hook.
These are the best health tiphealth tips for May of 2026, and
do your own 10.
Not their 10, yeah, yours.
(30:33):
Because then you're able to havea good, clear starting point and
viral hack the system, whichmakes you grow like crazy, but
then share authentically fromyour heart what your tips really
are, and then they go, Oh, wow,she's actually smart.
Or you can do it for anysubject.
So if you talk aboutvulnerability, it's like find
somebody's story who's like,this was one of the worst
(30:55):
moments of my life.
You take that.
This was one of the worstmoments of my life and proceed
to tell us.
So what was what was the worstmoment?
And you can grow a millionfollowers that way.
SPEAKER_00 (31:08):
Yeah, that's really smart.
That's a great strategy.
I love it.
Well, and that leads nicely intoone of our questions from our
live listeners.
So thanks, Lydia, for sendingthe question in.
She says, Any ideas forconsultants to use TikTok shop
affiliate programs?
Since we're not necessarilysharing products in our biz
feeds, also, where do you wheredo you get your earrings?
I love them.
SPEAKER_01 (31:29):
Thank you.
Oh my goodness, where did I getthese from?
I don't know.
Probably like Target orsomething.
So cute.
SPEAKER_02 (31:36):
Um let me see.
Uh, so if if I usually tellpeople if they're growing a
personal brand to do a separatepage for shop.
SPEAKER_00 (31:46):
Okay.
SPEAKER_02 (31:47):
So view it like this.
Like most of the people who findme, they find me on my personal
brand page.
I have a personal brand pagewhere I talk about how to make
money online, what I'm doingwith my money online, how my
kids are all growing up.
And then I own in my mind aWalmart.
unknown (32:04):
Okay.
SPEAKER_02 (32:04):
So tell them think about yourself as a person who
owns a few stores.
So I own a Walmart and thatspecializes in blah blah blah.
And I own a this and thatspecialize in blah blah blah.
So she doesn't need to do hershop videos on her biz page.
SPEAKER_00 (32:20):
Yeah.
SPEAKER_02 (32:21):
Talk all business, keep it.
And then she can have a storewhere she just talks about what
she wears.
unknown (32:25):
Yeah.
SPEAKER_02 (32:26):
I love it.
SPEAKER_00 (32:28):
So that's really smart.
Good question and great advice.
I love that.
Uh, keep the questions coming ifyou guys have them.
I love it.
We've got time.
All right.
Uh, let's see.
Uh, you tend to blendstorytelling and music into your
work in a really unique way.
Um, for folks who aren'tfollowing you yet, we gotta make
sure that we let them know wherethey can follow you.
(32:48):
Um, but how does the creativeapproach connect to the business
results um that you help peopleachieve?
SPEAKER_02 (32:55):
Oh, I don't have a real answer for that one.
Um because it's really hard.
So it's just me being, you knowhow we say, like, fine who you
are authentic you are.
Yeah, it's literally just me.
Um, my mother says when I wasthree and five, I just get her
(33:16):
stuff and dress up, and I'msaying, like, I'm saying I can
be in the middle of a coachingsession talking about money and
see that the lady is sad.
I'm like, listen, you'reamazing.
And I'm like, Are you saying tome?
You have dignity.
It's just I don't know.
It's my husband says, like,you're the only person that I
(33:38):
ever met who's like walkingmusical, like you're washing the
dishes, right?
It's just and the storytelling,I don't know.
My grandmother was a greatstoryteller.
I think that I just I'm nottrying to, I'm just trying to
tell you what happened.
Like, girl, I was making$39 andit sucked.
(34:00):
And but then it changed, right?
It's just, I don't know.
I don't have a real answer, it'sjust who I am.
SPEAKER_00 (34:08):
But that's such a good answer.
That is a real answer, honestly.
I think it's a real answerbecause there's just a lot to
doing business that we as womenspecifically, I'm going to say,
tend to discredit.
And that's our authenticity andour intuition, you know, and
just being ourselves.
And I don't think people willrealize the power of just
allowing yourself that becauseit again, like we talked about
(34:29):
earlier, it brings the kind ofpeople that you want to work
with and who want to work withyou.
Um, it makes you stand out, itgives you character, it makes
you memorable, all those things.
Like there's no reason not to.
And I know that's scary for somepeople, but also those of us who
are okay with just singing aboutwhatever life's happening, it
that's like it is a blessing.
(34:50):
It is an awesome thing to knowthat like we can't hold back
from that.
My son is that way.
I will hear him singing in thebathroom, um, singing about
taking a shower, singing aboutcreeping, whatever it is.
He's nine.
And I'm like, what are you even?
And I love it.
And if he's not making up a songand singing, he's singing a
different song than he heard onthe radio one time.
I'm like, okay.
(35:10):
So yeah, I get it.
I've got a little jukebox athome too.
I love it.
SPEAKER_02 (35:15):
And also it makes him smile and is both when I
when I'm smiling, I'm singing,and when I'm sad, I'm saying
like everything's a song.
SPEAKER_00 (35:25):
Oh, I love that.
I love that.
Own it.
That's a part of you and who youare, like you said.
All right.
Denise wants to know if there'sa specific course resource or
resource that you recommend tolearn the nuances of content
that work to build yourbusiness.
SPEAKER_02 (35:39):
Well, mine, of course.
SPEAKER_00 (35:41):
Um nice little setup.
SPEAKER_02 (35:48):
Um, no, because before I started all of this, I
was a school teacher.
And um, and I was a relationshipcoach.
So it is inside of me.
I'm certified to teach and I'mcertified to coach.
And I just when I I quit being ateacher because I was sick and I
got on TikTok because I neededsomething that was going to make
(36:08):
money from home that I couldreally focus on my health.
And after I did it for a bit,I'm like, other other women like
we've gotta know about this.
This is insane money, this isinsane freedom.
Um, mine, I teach, I've made upmy own course, um, and I have a
coaching program.
I always tell women a course isonly as good as the coaching
(36:29):
that comes with it becauseyou're gonna get stuck and
you're gonna have a question.
Yeah, um, but yeah, I can giveyou my my handles.
Um I'm everywhere at the T H E.
Only O L O N L Y Diana is 2N.
So it's D-I-A-N-N-A NicoleN-I-C-O-L-E.
(36:50):
And if you look up any platform,the only Diana Nicole, you'll
find me.
It'll be some link.
SPEAKER_00 (36:55):
Love that consistency.
SPEAKER_02 (36:59):
Practice what she preaches.
But yeah, come on in.
I I love to serve and I tellpeople all the time.
Um, I don't know how long I haveto live.
I have diagnosis and all thecrazy things that no one wants
to hear.
But when I die, no one is gonnacare about how much money I made
(37:20):
on TikTok.
They're only gonna care abouthow I changed their life.
And so I tell my ladies, listen,you are not my competition,
you're my legacy.
Yes, you're my legacy.
So come on in and let me poureverything that I can in so that
at my funeral, everybody'ssinging.
(37:41):
Right?
Let me know.
SPEAKER_00 (37:49):
Um, I love that so much, and I agree.
Denise is like, you're atreasure.
I was like, absolutely, you are,you are.
I love it.
I know, right?
Yeah, you almost got me theretoo.
I was like, oh, here we go.
Allergy season, right?
(38:11):
Oh, I love it.
I love it.
Yeah, I like my face is hurtingfrom smiling.
I'm so good.
All right.
So for those ladies who arelistening and have been getting
ready to get ready, watching andlearning, not quite posting.
What's the smallest, mostconcrete action that she can
take this week to start buildingsome momentum?
SPEAKER_02 (38:31):
Make your first post that tells your most vulnerable
story.
SPEAKER_00 (38:36):
Ooh, yeah.
SPEAKER_02 (38:38):
The one that you would be embarrassed for anyone
to hear and scared if yourparents saw it, because you
could with that band-aid off,it's done.
Um and it's gonna find all thepeople.
It's gonna find all your people.
(39:00):
Um, mine started with my divorcestory.
I had gotten divorced after 17years that I never imagined or
wanted it, and I was so afraidto say that.
Like, I divorced, and I was evenmore afraid to say that I was
the one who had the emotionaloutburst and say, I want a
divorce, because I didn't evenneed it.
I didn't mean it, I said it wasmy family.
(39:25):
So just take the step of pushingrecord and telling the story
because that you're so afraidabout what people are gonna
think.
Yeah.
And you you they people and youcan tell it over and over.
And the more time you tell it,the easier it's gonna get, and
(39:46):
the more fulfilling your work isgonna be.
SPEAKER_00 (39:49):
Yeah.
People will always surprise you,I think, in that way.
Absolutely.
I think that's exactly why thiscommunity is here.
Um, our founder started bygetting up on stage and talking
about how, like 10 years ago,how um a boss and mentor of hers
and friend, she consideredfriend, sat her down at lunch
and said, I can't be alone in aroom with you anymore because I
(40:09):
don't know what will happen.
And it just shattered her.
And it took another decade plusfor her to be able to get up on
a stage and share that storywith other women.
And it literally spurred andinspired an entire community of
women now that has been goingfor 10 years, you know, and like
you said, it's not competition,it's legacy.
I love that line, by the way.
(40:31):
Um, like, you're not mycompetition, you're my legacy.
That's exactly how I feel aboutthis group in this community.
There's just no need for thecompetition.
Like, we are all struggling, weare all going through something.
There are people waiting to hearfrom you and to know that
they're not alone.
And you can't do that unless youtake that chance, like you said,
and hit that record button.
So I can't wait to hear thestories that come from this for
(40:52):
those of you that are listening,because we're gonna be watching
you.
SPEAKER_02 (40:57):
Yeah, yeah.
SPEAKER_00 (41:00):
I know, right?
All right.
Um, I'm coming up on my lastquestion, and then we'll go into
the power round, um, which iskind of fun, rapid fire, um,
quick questions before we wehead out for the day, but um,
also still open for audiencequestions.
We love the engagement.
Thank you all so much forlistening live today um and for
asking your questions.
We love having folks here withus listening live.
(41:21):
It just I don't know, makes itfeel more casual and
conversational.
I don't know, maybe I'm crazy,but that's just how I feel about
it.
Right?
Well, and we're here for them.
Like I want to know what theywant to know.
You know, and so it's alwaysgood to hear their questions as
well, in case I'm not touchingon something they really want to
know while we're here together.
And of course, for all of youwho listen after the fact, we
(41:42):
love and appreciate you too aswell.
All right, so the lesson that Ihave for you before we jump into
the power round or anylast-minute audience questions
is you have built somethingcalled happy lady, happy life.
What does the name mean to you?
And how does personalfulfillment fit into your
definition of entrepreneurialsuccess?
SPEAKER_02 (42:00):
You're gonna have to ask me that second part again.
Okay, look, Perry MenopauseBray.
SPEAKER_00 (42:04):
Um girl, I feel you.
SPEAKER_02 (42:07):
We'll help each other out.
Uh happy lady, happy life.
Um, short version.
I was so happy and smiley andinfectious outside of my house.
And inside of my house, I wasnot.
How could you forget your lunch?
(42:27):
Why did I go to bed?
Like I was just not the ladythat I wanted to be.
And it's one of the stories Iwas afraid to tell, right?
You just tell your stories.
Um but I had my childhood, I hadissues from stuff and
molestations, and I was sleepy,sleep deprived, hungry.
SPEAKER_00 (42:51):
Right.
SPEAKER_02 (42:52):
And I was, and the people who were catching it the
worst were the people who Iloved the most.
And I always hear this saying,like, well, you know, hurt
people hurt people.
And so when I went through um mydivorce and and I learned uh who
I was and I learned how to heal,I was like, well, now I'm happy.
(43:15):
I'm happy.
And so I was like, okay, well,if hurt people hurt people, then
happy people help people.
And so I decided that I wantedto be a happy lady with a happy
life, and that I want to be ahappy lady that helps people.
And that's kind of where I amnow, facing myself in an
(43:38):
authentic way.
Like lit, I can't talk to youright now because I'm sleepy.
SPEAKER_01 (43:42):
Right?
SPEAKER_02 (43:46):
Don't knock on the door.
SPEAKER_01 (43:47):
Right?
For real.
SPEAKER_00 (43:53):
For real.
That's it's so true.
That's so true, Diane.
I think that, yeah, we Yeah, wewe gotta just sit down and have
a drink sometime together, girl.
Cause like it's that, it's allthat.
I'm I'm in the middle of adivorce, and I was married for
almost 25 years and never sawmyself going through this.
(44:13):
But also I've never realized andrecognized that so much of me
was buried behind caretaking andemotional labor that wasn't
necessarily always mine tocarry.
And when you said that, like youwere happy lady outside the
house, and then inside the houseyou felt like someone else.
(44:34):
I kept blaming it on the outsideworld, not what who was who was
on the other side of the doorwhen I walked in.
And so it's a difficult momentto go through.
And I don't think that there'sany, it's kind of like having
kids.
If I had to go back and describeto myself what having children
would be like, even mypre-kidney would not understand.
Like it's just you can't give itenough words of what it's like
(44:57):
to have kids and theresponsibility.
Same thing for caretaking for aparent.
Until you are in it, you just,it's so hard to help people
understand it and see it.
And I would now say the samething for divorce, but there is
nothing that shows you yourselfmore than running a business and
also going through divorce.
Enough with the self-awareness.
(45:19):
I got, I got it.
Like, I got it.
I'm doing the work.
I'm doing the work.
SPEAKER_01 (45:24):
Yeah, I know, right?
unknown (45:28):
So much.
SPEAKER_00 (45:30):
So much.
But I do think what you said, itmakes so much sense in that way
of like, yeah, what we healthrough and what we go through,
it really shapes us.
It makes us and it gives us theopportunity to not just, I don't
think, suffer in silence andfigure it out alone.
I think what I love about ourconversation and the work you're
doing and what you've done isthat you take that pain, that
(45:53):
strife, that understanding, andyou survived it.
And then you take those toolsand you're like, who needs this?
How can I help?
You know, and that's what Iloved about like the business
positioning and the name andeverything, too, when I was when
I was reading up on it andeverything, was just like, I get
it, I get it.
And so I think that's where thesecond half of the question
(46:15):
comes in, too, is how doespersonal fulfillment fit into
your definition of success?
And I'm not just gonna sayentrepreneurial success, but
just success in general afterhaving been everything through
everything you've just shared,just that little bit that you
shared that you've been through,which is a lot.
SPEAKER_02 (46:29):
Yeah, yeah.
Well, there are so many storieslike that.
That's just one.
Um, there's so many.
And so where my fulfillmentcomes from is kind of what I was
telling you before.
Like my legacy is the only thingthat will outlive me.
Um I want yes, I want people tosay great things about me when I
(46:54):
die, right?
But what I really want is forthe people who lived in the
house with me to be able to seeall those people saying it and
to be able to feel the same waytoo.
Um so that success for me lookslike a legacy of happiness and a
(47:14):
legacy of love.
And you can't genuinely want toleave a legacy of happiness and
love in strangers or in thepeople that surround you and not
make money because people knowit.
When they come and they meet me,they know I'm just not like,
give me your money.
I'm like, girl, you you in hardtimes, come back later, you
(47:37):
know.
Right.
So that's success for me, likebeing able to see that all over
the place.
And you you will you will makemoney.
People will say, Here, give youmy give he give you their money
because they know they know it.
SPEAKER_00 (47:52):
That's great.
All right, let's get into thepower round then before we wrap
it up for the day.
All right, my first one iswhat's that?
SPEAKER_02 (48:00):
No, not the price of white.
What is it?
What's the with the three X's?
SPEAKER_00 (48:04):
Family Feud.
Oh, Family Feud.
Oh my gosh, I love Family Feud.
Don't get off when you started.
So funny.
Right?
What is one piece of content youcould post today that doesn't
require you to be polished orperfect?
Uh, personal story.
Yeah, personal story.
I love it.
That's a good one.
(48:25):
Biggest myth about making moneyonline that you wished would
just go away already.
SPEAKER_02 (48:31):
That you need a big following.
You could have 5,000 followersand be making$50,000 a month and
no one even know it.
SPEAKER_00 (48:38):
I need that in my life.
Me, my mom, my sister.
Oh, wait, hold on.
Sorry, I was counting myfollowers.
SPEAKER_02 (48:47):
With the affiliate program, it doesn't matter.
SPEAKER_00 (48:49):
That's right.
SPEAKER_02 (48:50):
That's right.
SPEAKER_00 (48:51):
I love that.
All right, fill in the blank.
You don't need more followers,you need more consistency.
Preach.
I love it.
And then the best piece ofadvice that you would give your
$39 in the bank self.
SPEAKER_02 (49:09):
Girl, just keep going for like 30 more days.
You got this.
SPEAKER_00 (49:13):
Yeah.
Yeah.
Keep going.
I hear you.
I love it.
All right.
Yes, um, in the chat, we've gotpeople asking if this will be
available to watch again.
Yes.
Um, the podcast will be umedited and recorded usually
within a week's time.
So we'll have it posted up onYouTube.
Um, we will have it um shared onInstagram.
We'll actually have it on thepodcast streaming all the
(49:35):
different services.
So, yes, you can always go backand take a listen for more
inspiration from Diane.
Uh, Diana, because this has beenamazing.
It's got it's been so funtalking with you.
I hope we continue to talkbecause yeah, what you're doing
is fabulous and super excited tohave you here in common meet the
community.
SPEAKER_02 (49:51):
Thank you.
I would love to.
I would love to.
SPEAKER_00 (49:53):
Absolutely.
All right, everyone.
That's all we've got for today.
Um, please get out there, hitthat record button.
Remember that clarity beatsclout, consistency compounds,
and that your stories, all ofthem, including the messy ones,
are the ones that make usmagnetic.
And that is just exactly whatyou know, Diana's been
(50:15):
preaching, and we're excited tohear and see from all of you,
not just her, but you.
So hope you all feel inspiredand that you take something away
from this and do something withit today.
Until then, everyone, pleasekeep asking, keep giving, and
keep growing.
We'll see you next time.
SPEAKER_01 (50:38):
Produced by Heartcast Media.
Hello everyone and welcome to our weekly Power
Lounge.
This is your place to hearauthentic conversations from
those who have power to share.
My name is Amy Vaughn, and I amthe owner and chief empowerment
officer of Together Digital, adiverse and collaborative
community of women who work indigital and choose to share
their knowledge, power, andconnections.
You can join the movement atTogetherIndigital.com.
(00:31):
And today's guest is proof thatyou don't need a massive
following to build a massiveimpact.
Diane Nicole is a million-dollarentrepreneur, AI dabbling, and
social media consultant, and thefounder of Happy Lady Happy
Life.
And her story starts with just$39 and a whole lot of clarity.
(00:51):
In six months, she scaled past amillion dollars.
And over a decade of work, shehas inspired more than 200,000
people worldwide throughstorytelling, music, and digital
strategy.
Today she is here to talk aboutsomething that our community
absolutely needs to hear.
So I'm glad that you're all herewith us.
Live listeners, say hi in thechat.
(01:11):
Drop your questions here aswell.
And that is the things that youneed to hear are that your
voice, your story, and yourlived experience are already
enough to build and drive realincome online.
No viral moment required.
Diana, welcome to the PowerLounge.
We are thrilled to have youhere, as is our listening
audience.
SPEAKER_02 (01:31):
Oh, thank you so much for having me.
It's such an honor.
SPEAKER_00 (01:34):
Yeah, excited to dive into this.
Um, when I read your submissionand entry to be on the show and
this$39 into a million in sixmonths, I'm like, okay, we're
just gonna start right there.
I'm not even gonna tease it out.
We're just going for that.
Because, oh my gosh, oh my gosh.
So before we even get into thehow though, take us back to the
(01:58):
mindset.
Like, what did you believe aboutyourself and your value that
even made something like thatpossible?
SPEAKER_02 (02:06):
Um, thank you for asking that.
Such a good question.
I think that when I started, sobefore I made the first 39, my
my mindset was I'm gonna be amillionaire.
And I had been saying that foryears, and I it was just what I
knew.
I felt like it's a secret that Iknow that the world just doesn't
see yet.
(02:27):
Um and I think that that mindsetjust came from my parents.
They let us play and explore andbelieve that we could do and be
anything.
Um and so I just attribute it tothat.
And I before I started, I Ididn't know it would be this
thing.
I just knew that one day I wasgonna hit that goal, and I
(02:49):
didn't know how I was gonna doit, but I knew that I was.
SPEAKER_00 (02:53):
I love it.
Mindset is so much, right?
It's like not just about thehow, it's about how you're
thinking about it as you go.
You talked a little bit tooabout how going viral is the
goal of so many, um, so manywomen and and men do, obviously,
um, as they kind of try to chasethat down online.
Why do you think that's actuallygetting in the way of building
(03:15):
sustainable income?
SPEAKER_02 (03:17):
That's a great question.
I think because people equatevirality with the money and they
assume that, oh, this person hasgone viral, or oh, this person
has a million followers.
So they must be making money.
And it's crazy because I coachwomen all day this lie to my
inbox and they're like, I've gota million followers, and I'm
making nothing.
(03:38):
And so I think that the lie thatwe're sold, or the lie that we
believe, is that virality, youknow.
I have another lady that I wasjust talking to, and she's like,
Yeah, I went viral.
And so she just tries to likekeep talking about that same one
viral video because they it'svirality does not mean
(03:59):
guaranteed income or any at allfor that matter.
SPEAKER_00 (04:02):
Yeah, right, because it could be like a one and done.
You could be that one-hitwonder, and if you're not
looking at it from like ascaling and operational point,
like where is it going to gofrom here?
And I think that's where yourtalk about like clarity and
consistency and trust being thereal drivers of online success
make a lot of sense.
But I'm curious, how do youdefine clarity in this context?
(04:23):
Like, how does someone who feelslike maybe scattered or
uncertain, you know, theyhaven't had their viral moment,
maybe even like where do theystart to find that sense of
clarity?
SPEAKER_02 (04:35):
Oh, that's a really good question.
I think the first place to findclarity is in who they are.
Like, who am I?
Uh, because a big thing aboutbeing online and in the space
where it is now is being able tobe authentic.
And if you don't know who youare, and I don't mean like have
every part of your job figuredout or every part of what you
(04:56):
want to offer to the worldfigured out, I mean just you.
Like your insecurities.
Can I show up on camera and notbe insecure about my teeth or my
voice or my story or myexperience or um my struggle?
Um, so I think it starts therebecause if you don't know who
(05:17):
you are and you're not secureand accepting that, even if you
don't love every part of it,right?
If you can't accept it, youcan't show up authentic, and no
one will want to pay you orfollow you because they're like,
I just feel like it's it'sinauthentic.
SPEAKER_00 (05:35):
And it's just a knowing, right?
It's not even something thatpeople could put a pin on and
say, like that person feelsinauthentic or they are more
authentic.
I think it is just a way, likewhat you're describing, gave me
so many ideas.
It is a way of being.
And I think oftentimes we tendto get in our own way.
And it's like, get out of yourown way.
(05:56):
You want to learn how to be moreauthentic?
Get out of your own way, get outof your own head.
Like you said, don't beoverconsumed by every little
detail of what you do and howyou look and how because if
you're just living in that spaceof being true to yourself,
people feel that.
So it's a feeling, right?
It's not, it's funny when peopletry to fake authenticity.
(06:16):
I'm like, you do you understandthe word, right?
This is not the war on guys,right?
SPEAKER_01 (06:23):
Authenticity.
Yeah.
SPEAKER_00 (06:26):
You can't force it and you can't fake it.
And so I think sometimes wethink that it requires more
effort than what it really does.
And I think for me, it was justlike, get out your own damn way.
And like, as you were talking, Iwas like, that's exactly the
feeling is just me stepping outof my way, showing up, being
present, being myself, and notreally overthinking it.
And it's actually a lot easierthan I think what people give it
(06:47):
credit for.
unknown (06:49):
It's true.
SPEAKER_00 (06:51):
I love it.
Awesome.
And then uh consistency andtrust.
Can you speak to those two aswell?
Because we talked about theclarity just now and like values
and knowing who you are.
Where does the consistency andtrust come in?
SPEAKER_02 (07:05):
Oh, that's a good one too.
I think that the especiallywhere I am, the space that I am
in TikTok, um, it's an appthat's literally built on
consistency.
And so the way that we are inthe entrepreneur space or in the
digital space, sometimes we'lllike we'll try something for a
week, two weeks, a month.
And it'll be like, oh, it's notworking.
(07:26):
And it's like you really have toshow up every I tell my ladies
when they come in, I'm like,listen, if you're not gonna
dedicate six months to this,don't start because you're
literally gonna have to show upconsistently, and even if it's
not every day, because you knowwe're wives and we're moms and
we we got you know all thethings going on, right?
(07:47):
Um, so maybe if you can't giveevery day, but you can't give
this 30 days and say it didn'twork, or 60 days and say it
didn't work.
Like you have to consistentlygive effort and show up.
And I I believe that foranything, I believe if you want
to do digital, if you want totry a diet, like don't give it
30 days, give it three to sixmonths before you say this
(08:13):
didn't work.
It's like if you really do itfor real, for real.
SPEAKER_00 (08:17):
Like yeah, that's a great point.
Okay, so on that note ofconsistency, you're right.
It is difficult when you are,you know, maybe you have you're
a caretaker, you have kids,you're a volunteer within your
community, you have family andfriends and job.
What what sorts of ways do youfind that you're able to create
consistency then?
(08:38):
Because I think you're right.
I think if I was to say I wasfalling down anywhere, I'll have
a great idea for content or agreat idea for something.
And I can, if I have that timeand that space and in that
moment, I can nail it.
But it's like that consistencyand follow-up is hard.
So what advice do you havethere?
SPEAKER_02 (08:54):
Oh, so I have this life hack that I do, and it's
around my life and my my work.
I find a system.
It's so the most importantthings, right?
It does is this doesn't work foreverything, but the most
important thing.
So, like let's say if the thething that I'm chasing is social
media, or I'll give a realexample.
The thing that I'm chasing rightnow is I'm trying to get
(09:15):
stronger in my 40s.
My body needs to, I need to liftweights.
And I hate lifting weights.
I hate it, but it needs tohappen.
Um if I tell myself I'm gonnaget dressed and go to the gym
and get a trainer and do thisfive days a week, I'm never
gonna do it.
SPEAKER_00 (09:32):
Right.
SPEAKER_02 (09:33):
But if I condense whatever that really important
thing is into a system that Ican execute in 10 minutes,
that's my life hack.
Because what happens is I'mlike, I wanna do social media or
I wanna get stronger, or I wannakeep my room clean or make up my
bed.
I have to condense it intosomething that takes 10 minutes
because from then on, whenever Ithink of it and I try to talk
(09:56):
myself out of it, this issomething, and I don't know if
other people do this, but thisis something that I do to
myself.
I'm like, you got 10 minutes,girl.
Like you got 10 minutes.
Like I I wake up in the morningand I need to do my workout and
I'm like, oh, I'm I'm runninglate.
You got 10 minutes.
SPEAKER_00 (10:13):
10 minutes, yeah.
SPEAKER_02 (10:14):
You you literally have 10 minutes.
So it's like I cannot get in theshower unless I have done my
10-minute kettlebell workout,and same for social media.
If you are going to have to sitdown for an hour, take out the
light, and this is why I loveTikTok, because if you have to
do all the setup and the prereqsand scripting, you're it's never
(10:37):
gonna happen.
But if 10 minutes you can takeyour phone to the car and put it
on your steering wheel and beauthentically you and just tell
that story that happened today.
Oh my gosh, you guys, I gotpulled over by the police.
If it's gonna take you 10minutes, you can tell yourself,
like, yeah, you got 10 minutes.
SPEAKER_00 (10:57):
I think we're 10 minutes.
I love that.
That's a great hack.
It definitely takes like thosebigger, daunting, more daunting
tasks and puts it into a moredoable, realistic framework.
And then I think I would ventureto say that like through that
consistency, like you've gotyour clarity, then comes the
consistency, but then fromconsistency comes trust, right?
Is that kind of your intentionwhen you say trust, or did you
(11:17):
kind of see it in a differentlight?
SPEAKER_02 (11:19):
I think it's both.
I think it causes you to trustyourself more because you kept
your word with you.
Yeah.
So it causes you to trust you.
Oh, I can do it.
And that's kind of what givesyou that momentum.
But it also causes other peopleto trust you because they they
see you showing up.
That they see you being you.
SPEAKER_00 (11:36):
Yeah.
SPEAKER_02 (11:37):
So it works both ways.
SPEAKER_00 (11:38):
Yeah.
Right.
Yeah.
I heard a talk many, many yearsago that has stuck with me that
talked a lot about like yourpersonal brand and all that kind
of stuff, which I mean I'm I'minto that to a degree, but I'm
also like, it's just knowing whothe hell you are and what are
your values and how you speakand how you want to show up and
all that kind of stuff.
Otherwise, it feels tooconstrued or constructed or
(11:59):
fake.
Um, but in that, she talked alot about how consistency
literally breeds trust and likebuilds character because you
show up consistently each time.
So it's like, and whatever you,whenever people see you, whether
you're at home, you're at work,you they catch you on the
street, you always areconsistently that person because
that's what brings the trust.
(12:19):
Because if you're one way athome and one way at work or one
way on the street when I meetyou versus how I saw you when
you were somewhere else, it'sgonna throw you off.
SPEAKER_01 (12:28):
Yeah.
SPEAKER_00 (12:28):
Um, and then the showing up part, I just I can't
emphasize enough.
And I know right now it's reallyhard for us to show up.
I think we're all prettyfatigued from COVID and the
world and life right now andthings that are just happening
that feel beyond our control,but like just a little bit of
showing up, it just really goessuch a long way for everyone.
(12:49):
And I think that if we could allbe a little more intentional
about showing up, that sense oftrust and building of
relationships and opportunities,whether it's with an audience,
with clients, customers,whatever, it would go so much
further.
It's not, and it's not a lot.
Like you said, it's almost, Isee it as like your 10-minute
workout in the morning.
If I spend 10 minutes a dayactually just following up on
texts and emails thoughtfullyand intentionally.
(13:11):
Um, I'd started doing that withlike my emails, answering
emails.
Like I have a block, two hourblocks, one in the morning, one
in the afternoon.
And I try to avoid email inbetween because if like my team
knows, like if you need me, textor slack, but it keeps the
distractions down.
And I realized I answer myemails so much more thoughtfully
and intentionally.
And if I have something to dofrom it, then I'm like, okay,
(13:33):
well, I have this whole hour.
I just got a to-do.
Is it something I can get donewithin the hour, or do I need to
schedule time for myself to doit later?
And so that's been really a goodway for me to sort of not feel
kind of overwhelmed.
But then people are like, oh mygosh, you always come through,
you always answer, you alwaystake care of this.
And it's like, I have a system.
Because it is not easy.
(13:53):
I need to borrow that.
It's not easy.
It's a lot, it's a lot, but youknow, again, that consistency
builds character, buildsrapport, builds trust, and
absolutely creates a lot ofopportunity that otherwise we
wouldn't get.
It's not like people just getthings dropped into their lap in
the way of opportunity always.
Like there's always more behindit.
And I think consistency,authenticity, and clarity, those
(14:16):
are all such good points.
So I was really glad to kind ofsee those within like a lot of
what you're coaching andpracticing on.
SPEAKER_02 (14:22):
Yeah, thank you.
SPEAKER_00 (14:24):
Yeah.
And I know that you have youwere doing a little AI
consulting and you stepped awayfrom that.
Um, but I still want to talkabout it because it's obviously
so pervasive and prevalent ineverything we're doing right
now.
I'm kind of curious, you know,because a lot of our listeners
do work in the content creationspace, they leverage AI.
Um, how do you how have you beenleveraging it?
(14:46):
And um like, how do you keep,you know, we're talking about
authenticity and consistency.
I think it helps withconsistency.
I'm kind of curious to hear howyou leverage it and then still
make sure that it feelsauthentic.
SPEAKER_02 (14:58):
Um, what I definitely use it to leverage um
how I leverage it is takingthose things that would take
three and four hours to movethem down to that 10 minutes.
Um but so what I say is I use AIalongside me, not in place of
me.
Um, so here's a real example.
(15:19):
Like one of the things that Ido, um, I make videos for
different products.
Um, I'm never gonna promote aproduct that I wouldn't
personally use.
So AI can't say, all right,well, I'm gonna go find you 50
products and you're gonna dothese.
No, you're gonna find me 50products, and then I get to
decide which ones I'm gonna I'mgonna use because it's still me.
(15:40):
Or um, you know, I'll train AIin my voice and it'll put
together my scripts for me.
And I can read those scriptsword for word, but I'll probably
tweak them a bit and say, okay,well, I would never say that, or
I like this, but it condenses mytime so I can use it to find
things and I can use it toscript things, and I can use it
(16:00):
for teleprompting, and then Ican use it.
Oh my new favorite toy is thatyou can put the video in there,
yes, and it will edit the videoin two minutes.
What used to take me, you know,I'm with TikTok.
Right.
I didn't mean to push that.
My fingers are too big, youknow, I can't see, I'm getting
old, and I just edit it, and itjust edits it.
(16:22):
Um 10 minutes, 10 minutes ofwork where AI can come alongside
me and enhance what I do, butnot be me.
unknown (16:30):
Yeah.
SPEAKER_00 (16:31):
Because the content's still you, what you're
creating is still you, but yeah,to kind of take the machine work
away from the humans and let usbe humans.
SPEAKER_01 (16:38):
Yeah.
SPEAKER_00 (16:39):
So I'm kind of curious too, then, like which
editing software, which editingAI tool are you using?
Because I've I'm, I mean,nobody's asking questions yet in
the chat, but I can kind of justhear our members that are
listening to this later.
They're gonna be like, okay,well, which tool is she using?
SPEAKER_02 (16:51):
Um, let me see.
Okay, so for oh, so there's acontroversy in my house because
you know, my husband, he'sextra, extra AI.
I have been using chat.
SPEAKER_01 (17:00):
Okay.
Wow.
SPEAKER_02 (17:03):
I stopped using chat because Claude is better.
Yes, ma'am.
And you know, it fell on me likea ton of bricks.
I heard a lady say, um, chat isyour best friend who will talk
through all your ideas with you.
Yeah.
But when you're ready to getthose ideas done, someone that
can go do the work for you,yeah.
(17:24):
You want to pick up Claude.
I'm definitely just chat'sliterally just giving me more
projects.
SPEAKER_00 (17:31):
Right.
SPEAKER_02 (17:31):
So I still I still talk through some things
sometimes with Chad, likeClaude.
SPEAKER_01 (17:38):
I know, right?
SPEAKER_02 (17:39):
Claude is where it's at.
Um I use him, use him a lot forscripting and for getting things
done for research, productfinding, and stuff like that.
Um, and then um I move over toBig View.
I look at Big View Um for liketeleprompting and pulling
scripts and reading them.
Um and then I go from there tothis newly developed one.
(18:04):
What's the name of that?
I have to look it up.
But there's a new, there wasthis guy, and he was an editor
for 20 years.
Okay.
And he put all of his editingexpertise into this.
And you can literally upload thevideo and hit edit edit, and it
will cut out every even if youneed it to be a storytelling
thing, it will it's fantastic.
(18:26):
I was gonna say I definitelywant to know like uh captions.
Yeah, but I like this guy's umPeak One Peak Creative.
Okay, okay, it's one peakcreative.
All right, I love it.
And it does format finder doesother things like the scripting,
but it's not as good as Claude.
Um, but their video editing toupload your video and have it
(18:49):
edited in one minute, literally.
SPEAKER_00 (18:52):
That's wild.
Well, and to say that the toolwas built by somebody who does
editing too, I think that's thething about AI that I'm learning
that's really interesting is youreally need subject matter
experts.
And I hope because of AI, wedon't lose our subject matter
experts.
Like, you need to have yourhands in the sand and know how
to truly edit it.
And I mean, I was never I neverdid editing myself, but I was a
(19:13):
creative director for severalyears.
And I got to sit on the couchand kind of just be like, try
this, try that, and just thespeed in which they work, and
then just knowing like thenuance of like timing and
framing and syncing sound andall these things, it's so much.
But if you are somebody whounderstands the craft that well,
and then you're building thetool that's AI to help, like to
(19:35):
me, that's gonna be by far andaway the best because they have
an acute understanding of thedetails of the work that most
people who just do AIprogramming would never
understand.
Um, so I'm definitely checkingthat one out.
That's awesome.
Um, and amazing.
I love, I could nerd out aboutAI all day.
We all do.
In fact, I was hanging out byhappenstance, caught a couple of
(19:57):
uh my girlfriends and togetherdigital members at this brewery
I was at meeting up withsomebody else, and I stayed
behind and talked with them.
And you the conversation that wejust had about Claude was
basically that we're all justlike, you know, Gemini,
whatever, chat.
Yeah, but Claude, that's ourguy.
SPEAKER_02 (20:16):
And it's usually my husband, that's like a bad word.
Uh well, it's a new one becausewhat you're saying is true,
where like being the expert,yeah.
The club, my Claude, he has allthese expert people, script
writers skilled inside of him.
Where I wouldn't be able to justsay, Hey, write a script for me.
(20:38):
Like you, he's like, Well,according to such and such a
study of you know, salespsychology and such, like, he's
all he's pulling from theirexpertise that you have.
So, what you're saying isimportant, AI cannot replace
those expert minds.
Yeah, it cannot.
SPEAKER_00 (20:57):
No, no, we need them, we need them.
So, yeah, anytime somebody saysa tool was developed by somebody
who actually did the trade, I'mlike, yeah, that that's probably
a good one.
Um, I love that.
And I just love that, like, Idon't know.
It's just you just gotta be, youjust gotta be there when it
comes to talking about AI andthe ladies.
It sounds like we're gossipingabout some men.
People were like, one guy'ssitting there listening to us.
(21:18):
He's like, What the hell arethey talking about?
We don't prompt in men.
It's like, oh yeah, we finallygot a guy who could tell him
what to do and he doesn'tcomplain.
Maybe, maybe, right?
Clap's getting all the lovelately.
It's funny.
All right.
So, my next question that I hadfor you is that many of our
(21:38):
members have expertise,experience, and definitely
something real to offer, butthey often hesitate on how to
show up online or to even showup online because they don't
feel like they are big enough.
What would you have to say tothat, those women?
SPEAKER_02 (21:54):
You only get big from starting small.
SPEAKER_00 (21:57):
I love that.
Yeah.
SPEAKER_02 (21:58):
You only get big from starting small.
Arnie Small.
And what I love about theauthentic piece is in the
beginning, it's it seems likeit's slow because it's like, oh,
only two people like me or fourpeople follow me.
But it's like the out numberone, the algorithm is learning
who you are.
And number two, you'reattracting your ideal people.
(22:21):
And once the algorithm figuresthat out, and and those people
figure it out, it it goes fromlike zero to a thousand very
slow.
But then a thousand to tenthousand is faster, and ten
thousand to a hundred isliterally a snowball.
But you're finding because youdon't everybody wants to be like
(22:42):
this huge big person and touch amillion people.
But you don't really want totouch a million people.
You want to touch the people,you want to touch a hundred
thousand of that your people.
SPEAKER_00 (22:52):
That your people.
Yep.
SPEAKER_02 (22:56):
I mean, well I I don't want to bring up any
conspiracies that are happeningright now, but like you can say
something crazy and getcanceled.
SPEAKER_01 (23:05):
Yep.
SPEAKER_02 (23:06):
Right?
But if you have your people, Ihave people who I have sat down
in rooms with at private houseconcerts where it was just 30.
Yeah.
And they have been with me forthe last 10 or 15 years.
SPEAKER_00 (23:18):
Yeah.
SPEAKER_02 (23:20):
So those are my two things.
Number one, you have to startsmall to get big.
And number two, those thosesegments, they get faster and
faster.
But then in that beginning,that's why I say when you were
asking me about um uh crap, Ican't remember what the question
was, but I was talking about howyou you show up authentically.
SPEAKER_00 (23:43):
Yeah.
SPEAKER_02 (23:44):
Because that that time where you're showing up, it
attracts who you're supposed toattract.
SPEAKER_00 (23:49):
That, yeah, yeah.
Yeah, don't be for everybody,right?
You can't be for everybody.
You really want to make surethat you're talking to the right
people at the right time in theright place.
I agree.
I don't know if you know her ornot.
Um, Kenya Kelly, have you everrun across her before?
She does a lot of TikTok work aswell.
I should connect you guys.
I think you'd have a lot of goodconversation.
And she was talking about a casestudy where a law firm reached
(24:10):
out to her and they're like,make us TikTok famous.
And she's like, but why?
Why?
They're like, we want to goviral.
She says, okay, but why?
Like, what do you expect to getout of this?
They were like, we want 40 newqualified leads a month.
And then she's like, a viralvideo isn't going to do that for
you.
She's like, if you wantsomething that converts, you can
do it on TikTok.
She's like, but the content hasto be right and relevant to the
(24:32):
right audience.
And so she was like, I cancharge you to try to create a
viral video, but I cannot get, Iwill not guarantee that you'll
get 40 leads a month.
And they're like, okay, well,then what would you propose?
And then she basically gave thema different strategy that was
more targeted, more nichedirectly to the particular
audience they need.
Um, and it didn't go viral.
(24:53):
In fact, I think it got like100,000 views, which was still
huge for them.
It's a law firm.
They're like, woohoo, 100,000views.
And they got more than 40 newleads a month.
And she's like, you didn't needviral.
Um, and I think sometimes that'sa big kind of issue with
clients.
I mean, uh, even like 10 plusyears ago when I was working on
like I worked on a lot of CPGbrands like Downey, and we were
(25:14):
doing a lot always on socialmedia, which was fun.
But I'm like, does fabricsoftener really need to comment
on the weather and like what'shappening in the world?
I mean, we had fun with it,don't get me wrong, but it was
very like interesting in thesense of like this is where we
need to talk about fabricsoftener.
I don't know if it's going tochange anybody's mind when they
come to the shelf to buy thatstuff in the laundry aisle.
(25:35):
But nonetheless, I think it'ssomething definitely worth
paying attention to.
Um, but I love that.
Start small.
You have to start small to getbig.
That's so important.
I love that.
All right, let's talk a littlebit about affiliate marketing
specifically.
Um, that's a term people throwaround, but few really kind of
understand what it is.
What does a realisticbeginner-friendly path to
(25:56):
affiliate income actually looklike?
Because I think this is a bigpart of being able to grow your
business and scale what you'vedone.
SPEAKER_02 (26:04):
Yeah, yeah, yeah.
So I will say um tick the tickspecifically, the TikTok shop
affiliate program hasrevolutionalized the affiliate
game.
They did something that no otherplatform has ever done.
And so I I sincerely believethat hands down, it is the
(26:25):
easiest way for a beginner toget in and get started and make
money like within 30 days.
It's insane.
Uh, but to just explain what itis, so the TikTok shop affiliate
program, companies, any companythat you could possibly think
of, like it's almost thinkAmazon at this point.
So think of any company onAmazon sending a product to your
(26:48):
front door and you making a 30to 60 second video about it, and
then just tagging that producton a little link at the bottom
of that video, and the peoplewatching it.
And whoever watches it andclicks it and buys something,
you make money, the store makesmoney, and TikTok makes money.
And this is to the tune.
(27:08):
I was just watching an interviewwith the lady who has done the
most.
She has done is it 40 million?
Wow.
40 million in sales.
But the the the craziest part ofit is like affiliate marketing
used to be maybe sending outemails and building lists, and
(27:29):
no, she has done 40 million insales and from her cell phone in
her living room.
Going oh my god, you guys, Ijust love this.
From her phone, he's like 40million from your phone, 30 to
60 seconds.
SPEAKER_00 (27:46):
Amazing.
My daughter's gonna be all overthis, my 12-year-old.
SPEAKER_02 (27:51):
Then you should like the it's I feel like everyone
who knows because it's it'sproducts that you like where
you're young, your younger girl,she might do, I don't know,
soccer outfits or something.
And you get on there, it's like,listen, I am over 40, and these
are the things that I am takingnow for my health.
It's insane, it's insane.
SPEAKER_00 (28:10):
That's wild.
That's wild.
Uh that's another fun littlerabbit hole for a lot of us.
SPEAKER_01 (28:16):
You know what you all are doing with your long
weekend?
SPEAKER_00 (28:18):
40 million dollars from my couch.
Let's go.
Say less.
SPEAKER_02 (28:22):
That's crazy.
It's fun.
It's fun.
Right.
SPEAKER_00 (28:27):
Oh, I love that.
I love it.
Okay.
So um I'm kind of curious too,like when it comes to creating
content, whether it's affiliateor your own, um, a lot of women
fear, I feel like a lot of womenspecifically fear about being
too salesy or tooself-promotional online.
How do you work to build contentthat earns trust?
(28:49):
We talked about how importantthat was earlier and earns the
income without feeling like, youknow, pyramid scheme or a bitch.
SPEAKER_02 (28:57):
Absolutely.
Um, so I'll say something andthen I'll give a real strategy
that your listeners can walkaway with and do today.
Um, but the real way is what Iwas saying earlier, don't
promote something that you like.
I I just ordered this deodorantand it got there.
I'm like, I would never usethis.
And so it's gonna come off soinauthentic, me talking about
(29:19):
it.
Like, just don't talk aboutsomething that you're not.
You know how when you you wearthe your cute outfit and you
walk in with your girls and theygo, oh, that's so cute! And
like, girl, isn't it?
I just got it from SpongeBob andI was on sale.
Like you, you're not selling,you're just excited and you're
telling your girl, and that'swhat it has to be.
And if you pick up products thatyou don't feel that way about,
(29:41):
yeah, we're all gonna know.
SPEAKER_01 (29:43):
We're gonna know.
SPEAKER_02 (29:44):
They're gonna know.
SPEAKER_01 (29:46):
They're on to you.
SPEAKER_02 (29:48):
Right.
Um, and then a very practicalthing, and this is for affiliate
marking or not, this is just forcontent.
Viral hack and add your ownspin.
So whatever topic you speakabout, if it's relationships,
health, affiliate marketing,whatever it is, find a viral
video for that and take thefirst 10 seconds of that video.
(30:11):
We call it the hook.
So let's say you teach healthand you're and that you find
like these are top health tipsfor May 2026.
Say those exact same 10 seconds,the exact same, you're viral
hacking the hook.
These are the best health tiphealth tips for May of 2026, and
do your own 10.
Not their 10, yeah, yours.
(30:33):
Because then you're able to havea good, clear starting point and
viral hack the system, whichmakes you grow like crazy, but
then share authentically fromyour heart what your tips really
are, and then they go, Oh, wow,she's actually smart.
Or you can do it for anysubject.
So if you talk aboutvulnerability, it's like find
somebody's story who's like,this was one of the worst
(30:55):
moments of my life.
You take that.
This was one of the worstmoments of my life and proceed
to tell us.
So what was what was the worstmoment?
And you can grow a millionfollowers that way.
SPEAKER_00 (31:08):
Yeah, that's really smart.
That's a great strategy.
I love it.
Well, and that leads nicely intoone of our questions from our
live listeners.
So thanks, Lydia, for sendingthe question in.
She says, Any ideas forconsultants to use TikTok shop
affiliate programs?
Since we're not necessarilysharing products in our biz
feeds, also, where do you wheredo you get your earrings?
I love them.
SPEAKER_01 (31:29):
Thank you.
Oh my goodness, where did I getthese from?
I don't know.
Probably like Target orsomething.
So cute.
SPEAKER_02 (31:36):
Um let me see.
Uh, so if if I usually tellpeople if they're growing a
personal brand to do a separatepage for shop.
SPEAKER_00 (31:46):
Okay.
SPEAKER_02 (31:47):
So view it like this.
Like most of the people who findme, they find me on my personal
brand page.
I have a personal brand pagewhere I talk about how to make
money online, what I'm doingwith my money online, how my
kids are all growing up.
And then I own in my mind aWalmart.
unknown (32:04):
Okay.
SPEAKER_02 (32:04):
So tell them think about yourself as a person who
owns a few stores.
So I own a Walmart and thatspecializes in blah blah blah.
And I own a this and thatspecialize in blah blah blah.
So she doesn't need to do hershop videos on her biz page.
SPEAKER_00 (32:20):
Yeah.
SPEAKER_02 (32:21):
Talk all business, keep it.
And then she can have a storewhere she just talks about what
she wears.
unknown (32:25):
Yeah.
SPEAKER_02 (32:26):
I love it.
SPEAKER_00 (32:28):
So that's really smart.
Good question and great advice.
I love that.
Uh, keep the questions coming ifyou guys have them.
I love it.
We've got time.
All right.
Uh, let's see.
Uh, you tend to blendstorytelling and music into your
work in a really unique way.
Um, for folks who aren'tfollowing you yet, we gotta make
sure that we let them know wherethey can follow you.
(32:48):
Um, but how does the creativeapproach connect to the business
results um that you help peopleachieve?
SPEAKER_02 (32:55):
Oh, I don't have a real answer for that one.
Um because it's really hard.
So it's just me being, you knowhow we say, like, fine who you
are authentic you are.
Yeah, it's literally just me.
Um, my mother says when I wasthree and five, I just get her
(33:16):
stuff and dress up, and I'msaying, like, I'm saying I can
be in the middle of a coachingsession talking about money and
see that the lady is sad.
I'm like, listen, you'reamazing.
And I'm like, Are you saying tome?
You have dignity.
It's just I don't know.
It's my husband says, like,you're the only person that I
(33:38):
ever met who's like walkingmusical, like you're washing the
dishes, right?
It's just and the storytelling,I don't know.
My grandmother was a greatstoryteller.
I think that I just I'm nottrying to, I'm just trying to
tell you what happened.
Like, girl, I was making$39 andit sucked.
(34:00):
And but then it changed, right?
It's just, I don't know.
I don't have a real answer, it'sjust who I am.
SPEAKER_00 (34:08):
But that's such a good answer.
That is a real answer, honestly.
I think it's a real answerbecause there's just a lot to
doing business that we as womenspecifically, I'm going to say,
tend to discredit.
And that's our authenticity andour intuition, you know, and
just being ourselves.
And I don't think people willrealize the power of just
allowing yourself that becauseit again, like we talked about
(34:29):
earlier, it brings the kind ofpeople that you want to work
with and who want to work withyou.
Um, it makes you stand out, itgives you character, it makes
you memorable, all those things.
Like there's no reason not to.
And I know that's scary for somepeople, but also those of us who
are okay with just singing aboutwhatever life's happening, it
that's like it is a blessing.
(34:50):
It is an awesome thing to knowthat like we can't hold back
from that.
My son is that way.
I will hear him singing in thebathroom, um, singing about
taking a shower, singing aboutcreeping, whatever it is.
He's nine.
And I'm like, what are you even?
And I love it.
And if he's not making up a songand singing, he's singing a
different song than he heard onthe radio one time.
I'm like, okay.
(35:10):
So yeah, I get it.
I've got a little jukebox athome too.
I love it.
SPEAKER_02 (35:15):
And also it makes him smile and is both when I
when I'm smiling, I'm singing,and when I'm sad, I'm saying
like everything's a song.
SPEAKER_00 (35:25):
Oh, I love that.
I love that.
Own it.
That's a part of you and who youare, like you said.
All right.
Denise wants to know if there'sa specific course resource or
resource that you recommend tolearn the nuances of content
that work to build yourbusiness.
SPEAKER_02 (35:39):
Well, mine, of course.
SPEAKER_00 (35:41):
Um nice little setup.
SPEAKER_02 (35:48):
Um, no, because before I started all of this, I
was a school teacher.
And um, and I was a relationshipcoach.
So it is inside of me.
I'm certified to teach and I'mcertified to coach.
And I just when I I quit being ateacher because I was sick and I
got on TikTok because I neededsomething that was going to make
(36:08):
money from home that I couldreally focus on my health.
And after I did it for a bit,I'm like, other other women like
we've gotta know about this.
This is insane money, this isinsane freedom.
Um, mine, I teach, I've made upmy own course, um, and I have a
coaching program.
I always tell women a course isonly as good as the coaching
(36:29):
that comes with it becauseyou're gonna get stuck and
you're gonna have a question.
Yeah, um, but yeah, I can giveyou my my handles.
Um I'm everywhere at the T H E.
Only O L O N L Y Diana is 2N.
So it's D-I-A-N-N-A NicoleN-I-C-O-L-E.
(36:50):
And if you look up any platform,the only Diana Nicole, you'll
find me.
It'll be some link.
SPEAKER_00 (36:55):
Love that consistency.
SPEAKER_02 (36:59):
Practice what she preaches.
But yeah, come on in.
I I love to serve and I tellpeople all the time.
Um, I don't know how long I haveto live.
I have diagnosis and all thecrazy things that no one wants
to hear.
But when I die, no one is gonnacare about how much money I made
(37:20):
on TikTok.
They're only gonna care abouthow I changed their life.
And so I tell my ladies, listen,you are not my competition,
you're my legacy.
Yes, you're my legacy.
So come on in and let me poureverything that I can in so that
at my funeral, everybody'ssinging.
(37:41):
Right?
Let me know.
SPEAKER_00 (37:49):
Um, I love that so much, and I agree.
Denise is like, you're atreasure.
I was like, absolutely, you are,you are.
I love it.
I know, right?
Yeah, you almost got me theretoo.
I was like, oh, here we go.
Allergy season, right?
(38:11):
Oh, I love it.
I love it.
Yeah, I like my face is hurtingfrom smiling.
I'm so good.
All right.
So for those ladies who arelistening and have been getting
ready to get ready, watching andlearning, not quite posting.
What's the smallest, mostconcrete action that she can
take this week to start buildingsome momentum?
SPEAKER_02 (38:31):
Make your first post that tells your most vulnerable
story.
SPEAKER_00 (38:36):
Ooh, yeah.
SPEAKER_02 (38:38):
The one that you would be embarrassed for anyone
to hear and scared if yourparents saw it, because you
could with that band-aid off,it's done.
Um and it's gonna find all thepeople.
It's gonna find all your people.
(39:00):
Um, mine started with my divorcestory.
I had gotten divorced after 17years that I never imagined or
wanted it, and I was so afraidto say that.
Like, I divorced, and I was evenmore afraid to say that I was
the one who had the emotionaloutburst and say, I want a
divorce, because I didn't evenneed it.
I didn't mean it, I said it wasmy family.
(39:25):
So just take the step of pushingrecord and telling the story
because that you're so afraidabout what people are gonna
think.
Yeah.
And you you they people and youcan tell it over and over.
And the more time you tell it,the easier it's gonna get, and
(39:46):
the more fulfilling your work isgonna be.
SPEAKER_00 (39:49):
Yeah.
People will always surprise you,I think, in that way.
Absolutely.
I think that's exactly why thiscommunity is here.
Um, our founder started bygetting up on stage and talking
about how, like 10 years ago,how um a boss and mentor of hers
and friend, she consideredfriend, sat her down at lunch
and said, I can't be alone in aroom with you anymore because I
(40:09):
don't know what will happen.
And it just shattered her.
And it took another decade plusfor her to be able to get up on
a stage and share that storywith other women.
And it literally spurred andinspired an entire community of
women now that has been goingfor 10 years, you know, and like
you said, it's not competition,it's legacy.
I love that line, by the way.
(40:31):
Um, like, you're not mycompetition, you're my legacy.
That's exactly how I feel aboutthis group in this community.
There's just no need for thecompetition.
Like, we are all struggling, weare all going through something.
There are people waiting to hearfrom you and to know that
they're not alone.
And you can't do that unless youtake that chance, like you said,
and hit that record button.
So I can't wait to hear thestories that come from this for
(40:52):
those of you that are listening,because we're gonna be watching
you.
SPEAKER_02 (40:57):
Yeah, yeah.
SPEAKER_00 (41:00):
I know, right?
All right.
Um, I'm coming up on my lastquestion, and then we'll go into
the power round, um, which iskind of fun, rapid fire, um,
quick questions before we wehead out for the day, but um,
also still open for audiencequestions.
We love the engagement.
Thank you all so much forlistening live today um and for
asking your questions.
We love having folks here withus listening live.
(41:21):
It just I don't know, makes itfeel more casual and
conversational.
I don't know, maybe I'm crazy,but that's just how I feel about
it.
Right?
Well, and we're here for them.
Like I want to know what theywant to know.
You know, and so it's alwaysgood to hear their questions as
well, in case I'm not touchingon something they really want to
know while we're here together.
And of course, for all of youwho listen after the fact, we
(41:42):
love and appreciate you too aswell.
All right, so the lesson that Ihave for you before we jump into
the power round or anylast-minute audience questions
is you have built somethingcalled happy lady, happy life.
What does the name mean to you?
And how does personalfulfillment fit into your
definition of entrepreneurialsuccess?
SPEAKER_02 (42:00):
You're gonna have to ask me that second part again.
Okay, look, Perry MenopauseBray.
SPEAKER_00 (42:04):
Um girl, I feel you.
SPEAKER_02 (42:07):
We'll help each other out.
Uh happy lady, happy life.
Um, short version.
I was so happy and smiley andinfectious outside of my house.
And inside of my house, I wasnot.
How could you forget your lunch?
(42:27):
Why did I go to bed?
Like I was just not the ladythat I wanted to be.
And it's one of the stories Iwas afraid to tell, right?
You just tell your stories.
Um but I had my childhood, I hadissues from stuff and
molestations, and I was sleepy,sleep deprived, hungry.
SPEAKER_00 (42:51):
Right.
SPEAKER_02 (42:52):
And I was, and the people who were catching it the
worst were the people who Iloved the most.
And I always hear this saying,like, well, you know, hurt
people hurt people.
And so when I went through um mydivorce and and I learned uh who
I was and I learned how to heal,I was like, well, now I'm happy.
(43:15):
I'm happy.
And so I was like, okay, well,if hurt people hurt people, then
happy people help people.
And so I decided that I wantedto be a happy lady with a happy
life, and that I want to be ahappy lady that helps people.
And that's kind of where I amnow, facing myself in an
(43:38):
authentic way.
Like lit, I can't talk to youright now because I'm sleepy.
SPEAKER_01 (43:42):
Right?
SPEAKER_02 (43:46):
Don't knock on the door.
SPEAKER_01 (43:47):
Right?
For real.
SPEAKER_00 (43:53):
For real.
That's it's so true.
That's so true, Diane.
I think that, yeah, we Yeah, wewe gotta just sit down and have
a drink sometime together, girl.
Cause like it's that, it's allthat.
I'm I'm in the middle of adivorce, and I was married for
almost 25 years and never sawmyself going through this.
(44:13):
But also I've never realized andrecognized that so much of me
was buried behind caretaking andemotional labor that wasn't
necessarily always mine tocarry.
And when you said that, like youwere happy lady outside the
house, and then inside the houseyou felt like someone else.
(44:34):
I kept blaming it on the outsideworld, not what who was who was
on the other side of the doorwhen I walked in.
And so it's a difficult momentto go through.
And I don't think that there'sany, it's kind of like having
kids.
If I had to go back and describeto myself what having children
would be like, even mypre-kidney would not understand.
Like it's just you can't give itenough words of what it's like
(44:57):
to have kids and theresponsibility.
Same thing for caretaking for aparent.
Until you are in it, you just,it's so hard to help people
understand it and see it.
And I would now say the samething for divorce, but there is
nothing that shows you yourselfmore than running a business and
also going through divorce.
Enough with the self-awareness.
(45:19):
I got, I got it.
Like, I got it.
I'm doing the work.
I'm doing the work.
SPEAKER_01 (45:24):
Yeah, I know, right?
unknown (45:28):
So much.
SPEAKER_00 (45:30):
So much.
But I do think what you said, itmakes so much sense in that way
of like, yeah, what we healthrough and what we go through,
it really shapes us.
It makes us and it gives us theopportunity to not just, I don't
think, suffer in silence andfigure it out alone.
I think what I love about ourconversation and the work you're
doing and what you've done isthat you take that pain, that
(45:53):
strife, that understanding, andyou survived it.
And then you take those toolsand you're like, who needs this?
How can I help?
You know, and that's what Iloved about like the business
positioning and the name andeverything, too, when I was when
I was reading up on it andeverything, was just like, I get
it, I get it.
And so I think that's where thesecond half of the question
(46:15):
comes in, too, is how doespersonal fulfillment fit into
your definition of success?
And I'm not just gonna sayentrepreneurial success, but
just success in general afterhaving been everything through
everything you've just shared,just that little bit that you
shared that you've been through,which is a lot.
SPEAKER_02 (46:29):
Yeah, yeah.
Well, there are so many storieslike that.
That's just one.
Um, there's so many.
And so where my fulfillmentcomes from is kind of what I was
telling you before.
Like my legacy is the only thingthat will outlive me.
Um I want yes, I want people tosay great things about me when I
(46:54):
die, right?
But what I really want is forthe people who lived in the
house with me to be able to seeall those people saying it and
to be able to feel the same waytoo.
Um so that success for me lookslike a legacy of happiness and a
(47:14):
legacy of love.
And you can't genuinely want toleave a legacy of happiness and
love in strangers or in thepeople that surround you and not
make money because people knowit.
When they come and they meet me,they know I'm just not like,
give me your money.
I'm like, girl, you you in hardtimes, come back later, you
(47:37):
know.
Right.
So that's success for me, likebeing able to see that all over
the place.
And you you will you will makemoney.
People will say, Here, give youmy give he give you their money
because they know they know it.
SPEAKER_00 (47:52):
That's great.
All right, let's get into thepower round then before we wrap
it up for the day.
All right, my first one iswhat's that?
SPEAKER_02 (48:00):
No, not the price of white.
What is it?
What's the with the three X's?
SPEAKER_00 (48:04):
Family Feud.
Oh, Family Feud.
Oh my gosh, I love Family Feud.
Don't get off when you started.
So funny.
Right?
What is one piece of content youcould post today that doesn't
require you to be polished orperfect?
Uh, personal story.
Yeah, personal story.
I love it.
That's a good one.
(48:25):
Biggest myth about making moneyonline that you wished would
just go away already.
SPEAKER_02 (48:31):
That you need a big following.
You could have 5,000 followersand be making$50,000 a month and
no one even know it.
SPEAKER_00 (48:38):
I need that in my life.
Me, my mom, my sister.
Oh, wait, hold on.
Sorry, I was counting myfollowers.
SPEAKER_02 (48:47):
With the affiliate program, it doesn't matter.
SPEAKER_00 (48:49):
That's right.
SPEAKER_02 (48:50):
That's right.
SPEAKER_00 (48:51):
I love that.
All right, fill in the blank.
You don't need more followers,you need more consistency.
Preach.
I love it.
And then the best piece ofadvice that you would give your
$39 in the bank self.
SPEAKER_02 (49:09):
Girl, just keep going for like 30 more days.
You got this.
SPEAKER_00 (49:13):
Yeah.
Yeah.
Keep going.
I hear you.
I love it.
All right.
Yes, um, in the chat, we've gotpeople asking if this will be
available to watch again.
Yes.
Um, the podcast will be umedited and recorded usually
within a week's time.
So we'll have it posted up onYouTube.
Um, we will have it um shared onInstagram.
We'll actually have it on thepodcast streaming all the
(49:35):
different services.
So, yes, you can always go backand take a listen for more
inspiration from Diane.
Uh, Diana, because this has beenamazing.
It's got it's been so funtalking with you.
I hope we continue to talkbecause yeah, what you're doing
is fabulous and super excited tohave you here in common meet the
community.
SPEAKER_02 (49:51):
Thank you.
I would love to.
I would love to.
SPEAKER_00 (49:53):
Absolutely.
All right, everyone.
That's all we've got for today.
Um, please get out there, hitthat record button.
Remember that clarity beatsclout, consistency compounds,
and that your stories, all ofthem, including the messy ones,
are the ones that make usmagnetic.
And that is just exactly whatyou know, Diana's been
(50:15):
preaching, and we're excited tohear and see from all of you,
not just her, but you.
So hope you all feel inspiredand that you take something away
from this and do something withit today.
Until then, everyone, pleasekeep asking, keep giving, and
keep growing.
We'll see you next time.
SPEAKER_01 (50:38):
Produced by Heartcast Media.
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