November 3, 2025 • 55 mins
Welcome to The Power Lounge! This week, we explore the transformative potential of storytelling in “Stories That Sell: Attract and Convert—Your Story into Profits.” Join host Amy Vaughan as she engages with Monica Miller, an accomplished author, content coach, and international speaker.
Monica shares her unique storytelling framework, emphasizing the essential “three KNOWs” that can turn your personal narratives into effective sales strategies. Her mission is clear: to empower you to transition from being overlooked to unforgettable by harnessing the power of your story.
This conversation is invaluable for marketers, podcasters, content creators, and business owners alike. Monica explains the significance of vulnerability and the importance of everyday shifts, illustrating that small changes can be just as impactful as grand transformations. By mastering the art of storytelling, you’ll learn how to build trust, captivate your audience, and drive conversions.
Prepare for practical strategies, insightful discussions, and inspiring stories that reveal how to unite your personal experiences with professional goals. Discover how your story can become your greatest asset in achieving business growth and making a lasting impression.
Chapters:
00:00 - Introduction
00:10 - "Powerful Stories, Business Success"
04:44 - "Storytelling Beats AI Connections"
09:25 - "Using Hooks in Storytelling"
12:14 - "Embrace Vulnerability to Connect"
15:52 - Sharing Stories with Authenticity
17:44 - "Finding Your Storytelling Boundaries"
22:58 - Bravery Follows Vulnerable Storytelling
25:43 - Balanced Marketing: Logic and Emotion
29:28 - "Storytelling and Its Essence"
31:35 - "Manifesting Through Mindset Shift"
34:17 - "Small Moments Spark Big Change"
39:53 - "Authenticity vs. AI Influencers"
42:59 - Redefining Boundaries Together
45:36 - "Building Community Through Storytelling"
49:50 - "Mindset Shift Takes Time"
52:45 - "Men, Vulnerability, and Growth"
55:07 - Speaker Benefits & Accountability Offer
57:12 - "Join Together Digital Community"
58:26 - Outro
Quotes:
"Big change starts with small stories. Real transformation begins when we share the moments that matter most."- Monica Miller
"Being real gives others permission to do the same. True growth and connection start with sharing our everyday stories."- Amy Vaughan
Key Takeaways:
Stories Build Bridges to Business Success
Monica’s Three-Step Storytelling Framework
Know the Three NOs: KNOW Your Audience, Struggles, and Solutions
Vulnerability is Strength, Not Weakness
Micro-Shifts Matter: No Dramatic Transformation Needed
Balance Emotion with Strategy
Storytelling is Universal—But Adapt to Each Platform
Practice, Practice, Practice
Connect with Monica Miller:
LinkedIn: https://www.linkedin.com/in/monicamiller17/
Website:https://www.monicawrites.com/
Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast:Power Lounge Podcast - Together Digital
Learn more about Together Digital and consider joining the movement by visiting Home - Together Digital
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:09):
Hello everyone and welcome to our weekly Power
Lounge.
This is your place to hearauthentic conversations from
those who have power to share.
My name is Amy Vaughn, and I amthe owner and chief empowerment
officer of Together Digital, adiverse and collaborative
community of women who work indigital and choose to share
their knowledge, power, andconnections.
You can join the movement atTogetherIndigital.com.
(00:32):
Today's conversation is aboutsomething every one of us does,
yet a few of us master, and thatis turning our personal stories
into powerful business tools.
I am thrilled to welcome with ushere today Monica Miller,
author, content coach, andinternational speaker who has
made it her mission to helpprofessionals go from overlooked
(00:53):
to unforgettable.
Monica brings a unique frameworkto the table.
I love our frameworks, don't we,listeners?
One that transforms heartfeltstories into magnetic messages
that don't just inspire, butactually convert.
In a world where we areconstantly told to share our
story, Monica shows us exactlyhow to make those stories work
(01:13):
for our business, whether we'repositioning it on social media,
hosting a podcast like we arehere today, or speaking on the
stage.
What sets Monica apart is herpractical approach.
It isn't just about going viralor chasing trends.
It's about building trust,establishing authority, and
turning listeners into loyalclients through the power of
authentic storytelling.
(01:35):
Today she'll be showing hersignature storytelling
framework, The Three Nose,giving our community the tools
and to transform any personalstory into content that connects
and converts.
Welcome to the Power Lounge,Monica.
We're thrilled to have you herewith us.
Thanks for having me, Amy.
I'm excited to be you.
(01:56):
Absolutely.
Same.
Yeah, thrilled to have you here.
All right, let's just jump rightin.
I want to recognize and sayhello, of course, as always, to
our amazing live listeningaudience.
We are here for you.
I've got a number of questionshere for Monica that we're going
to kind of go through in thenext hour.
I would love it.
If you have a question, pleasedrop it in the chat.
Don't be shy.
You're the reason why we'rehere.
(02:16):
We always want to make sure weget the most out of every guest
by knowing what questions youhave to ask.
So don't be shy about using thechat and asking your questions.
Monica, let's start with thefoundation.
You say when people go fromoverlooked to unforgettable
through storytelling, I thinkthat's such a powerful
statement.
What made you realize thatstorytelling could be a powerful
(02:37):
sales tool?
SPEAKER_01 (02:39):
Yeah.
When I was a little girl, I usedto just tell stories that you
could never get a yes or no outof me.
You still can't.
You still can't.
You know, anyone who knows me,they know I'm gonna talk, I
would share.
Like there's the story.
And that drives my dad and ithas drove some other people
(02:59):
crazy.
But I'm gonna say that's who Iam.
I don't know.
I don't know what you want me todo.
Like, I'm not gonna, I'm notgonna do it.
You know, I'm not gonna say yesor no.
I have to tell you the story.
Anyways, so you know, I'vealways been a national
storyteller.
Like I've written books, I amwatching the fantasy series if I
would ever get done.
Um, I mean, there's I'm socreative, and I love the art of
(03:20):
storytelling.
And I I realized that I wassharing my story online, I was
sharing nuggets of wisdom that Ihave been learning and I've been
applying, but it was getting thehand claps and oh, you sound
inspirational, but no clients.
I was like, I'm missingsomething here, like there's
(03:41):
something that needs to be likesomething I'm just missing
something.
So yeah, I took a storytellingsprint, so for 30 days, I had a
coach give all of us who weregoing through it 30 different
ideas, storytelling ideas toplay with.
And so every day we had to tella story, and that helped me to
(04:05):
close the gap of what wasmissing, and it also helped me
to see because I knew that mystories were important, I knew
that my stories were viable, Iknew that my stories connected,
but the storytelling sprint thatshe helped us on launchpad me
into connecting.
(04:26):
Here's my story, here's myoffer, here's how we can bridge
it, so that way we can startgetting more conversions.
And I've had clients becomebooked out just through one
storytelling post.
I've had clients when theyutilize the storytelling formula
or framework system, you know,they've been asked to speak on
(04:46):
stages like the like a satellitestage from the Global Global
Leadership Summit.
So because they were using thestorytelling framework.
So I I do feel that the needthat for people to connect is
bigger now that AI is comingout, and I although AI is great,
(05:08):
I'm not saying it isn't, I'malso seeing that there are
people who want to know I'mdealing with a real human being.
It's not just some robot talkingabout whatever, like a made-up
story, like I'm actually canconnect on an emotional level,
on a level that is deeper thanwhere AI can go.
(05:31):
And that's why um that's why I Ireally feel that storytelling is
so powerful, and that's why Iwant to teach more and more
people how to utilize it intheir business businesses.
SPEAKER_00 (05:43):
Love it.
Yeah, this just makes me soexcited for the follow up, all
these follow-up questions thatwe have for you.
Um, because a lot of us sittinghere and listening have
compelling personal stories, butmaybe we struggle to connect
them to our business offeringsbecause it feels personal,
right?
And we've been conditioned tokeep the personal and the
professional very separate.
And in some cases, and someinstances, yes, that makes
(06:05):
sense.
But what are maybe some of themost common mistakes you see
people make when they try toshare their story?
And like you said, you tell it,you get the hand claps, but then
it kind of falls flat.
There's no action after.
SPEAKER_01 (06:17):
Yeah.
One of the things I see a lot ofpeople make is one, there's no
good hook.
We're gonna be talking aboutthat in just a little bit, so
stay tuned.
Um, but there's really no goodhook to reel the person in.
I mean, yes, you don't alwayshave to have a quote unquote
great hook because sometimesjust sharing yourself, people
(06:41):
feel the vulnerability, sothey're already attracted.
However, having a great hook isalways a great way to start any
post that you're writing.
So that's a mistake I see.
And sometimes a lot of myclients, okay, a lot of my
clients are great writersalready.
It's just sometimes the ordercould be reorganize a little bit
(07:06):
better.
So I had a client send me herwork, and I was like, hey, this
information would be really gooddown here, or leave out that
because it doesn't really fitinto this story.
Because a lot of times we wantto give it all, we want to share
it all.
Right.
And it doesn't work, it doesn'tfit, it doesn't, you know, it's
like that's great, but that'ssuch a minute detail that we can
(07:30):
leave that out.
Like that's not the main point.
Here is the main point, uh-huh.
And then the biggest one I see alot is bridging your story to
your awful and having a veryclear call to action.
That so once you do that, youhave to have that strong call to
action.
So that way you're alreadybuilding that connection, you're
(07:53):
building that loyalty, thattrust through your story, and
then when you swish it to yourawful, it just makes sense.
And that's a practice.
And some people get it right offthe bat while others, you know,
it just takes time.
And that's okay because it's askill set to grow in.
SPEAKER_00 (08:14):
It's a process too, right?
You have to kind of go throughand trust that process.
So let's dig into that because Iknow, like, I mean, I'm on the
edge of my seat to want to hearmore about it.
But you have your signaturestorytelling framework.
I'd love for you to just walk alittle bit, walk us through
maybe the essentials and thoseelements that turn stories, like
you're saying, into ones thatactually convert, whether that's
like those repetitive orextraneous elements or in those
(08:37):
call to actions.
Like, yeah, just lay it on us,Monica.
SPEAKER_01 (08:40):
Okay, I will.
All right, so the storytellingframework is really just three
simple steps, and we'll I'll gointo them.
So I'm gonna go over them, thengo into detail on them a little
bit more.
So the first step is setup.
So you want to have the setup,and this is where you're gonna
include that that great hook.
What I always tell my clients isto start in the middle of the
(09:04):
story.
So don't start at the beginning,don't be like, you know, the
other day I was driving, and ithit me.
Like, no.
You can say, like, it hit melike a ball hit in a windshield.
And then stop me in my chair.
That's about a collision.
You know, that's gonna cause alot more, like, oh, Monica's
getting like dramatic, andthat's like what what was the
(09:25):
fuck that made him almost getinto an accident?
Right?
So you can start in the middleof a story or you know,
something like that.
Um, one thing I did once, one ofthe hooks I used was I I had a
conversation with a lady, andone of the things that she said
to me was like, You're not awriter, are you?
(09:45):
And so I started the story withthat.
That was my hook.
Because people who knew me, whofollow me, knew I was a great
writer.
So having that as a hook, kindof like, what?
Someone said that to you,Monica?
And then I went into my story,and this is where you're going
to start setting up the story,setting up that point that you
(10:06):
really want to make.
And then you're going to do thesecond step, and that is
confrontation.
So you're no longer gonna talkabout you, because the setup is
it's kind of like about you.
Now we're doing theconfrontation, and that's now
flipping the script to youraudience.
And this is where you're goingto start teaching your audience,
(10:27):
like you know, maybe you'rebusting a myth, maybe you're
giving them a differentperspective that they never
thought about.
Or maybe you're reminding themof their desires, so you've got
to flip the script.
Remember, your story, andwhenever you flip the script,
should make sense.
Going back to that example, Iwas sharing how this one lady
(10:48):
asked me, You're not a writer,are you?
And then she was like, Oh, well,you know, marketing copy is
different.
And I went into like, hey, youknow what?
She's right, marketing copy isdifferent.
And if you've been strugglingwith, you know, writing copy and
you're not getting conversions,listen to the end.
And I did some, I did a littlebit of education about this is
marketing copy, and this isprobably what you're doing.
(11:10):
You're just write into write.
Here's what marketing copy lookslike.
And then I went into theresolution.
That's the third step.
The resolution is of courseyou're awful.
Because by that time, people arelike, Yeah, like I am watching a
lot of content and it's notconverted.
So the resolution was, hey, Istill got spots for my done for
(11:34):
you content services.
You want want one, you know,less, you know, hit me up in the
comments or you know, DEM me.
Um, I mean it's a little bitmore detail, of course, in that
resolution, but the resolutionwas if you don't want to do this
yourself, I can take you over.
So that all flowed from, oh,you're not a you're not a
(11:55):
writer, are you?
To oh hey, aren't you watchingcontent is not converted?
Well, hey, I got a service justfor you.
And that was, and from there, Igot some leads on to build my
business.
SPEAKER_00 (12:07):
That's amazing.
Such a great story.
And I love how you paired it allthe way through, not just with
the steps and the framework, butthe example and working through
it that gives me so many ideas.
And I can just see our listenerslike writing all this down right
now.
And if you're driving, don't tryto write it down, just come back
and play the episode again.
Right.
But that's such a fantasticframework.
And, you know, it's like acommon journalism um cliche,
(12:31):
right?
Don't bury the lead, you know,of so putting that tension up
front end first and thenconnecting it to the audience
makes so much sense.
And what I love about yourexample in particular, Monica,
is you got vulnerable.
Like a lot of people wouldn'twant to talk or say, like, yeah,
somebody looked at me and said,you're not a writer, are you?
When that's literally everythingthat I am, as not even just my
(12:54):
job, but really a part of who Iam.
So I think opening up with thatvulnerability was tremendous as
well.
So I love, love, love it.
That's so fantastic.
All right, let's dig into this alittle bit more then.
And um, you talk a little bitabout the three no's K-N-O-W-S
for our listeners.
Three no's.
What are those and why are theycritical to making your story
(13:15):
sell rather than just kind ofinspire?
SPEAKER_01 (13:18):
Yes.
So the three no's are know youraudience.
So we want to have a clear, Iknow this is very foundational,
so foundational, but it's sokey.
Knowing who your audience is isgoing to give you the
empowerment to know whichstories your audience needs to
hear.
(13:39):
Because if you tell a story thatyour audience can't relate to,
it won't make sense.
Unless you just want to share itbecause you're funny or you're
amazing or whatever.
You know, you can share storiesthat is not related to your
business.
But if you want to get moresales, know your audience.
The second no is know theirstruggle and or desires.
(14:00):
Have a handle on what is it thatkeeps them keeps them up at
night?
Wait, what is it that keepsthem, you know, is on a loop?
What helps it like what makesthem go spiral in, right?
And then also know the desires.
What is what what's the thingthat they wake up and this is
why they do what they do everysingle day.
(14:21):
What is that desire?
Where do they want to be in ayear, two years, three years,
five years, right?
Know both because well, you knowthat you have your desires, but
yet you have your strugglesright now, and you want to get
to the desires.
So know your audience's desires.
And family, the last no isknowing the solution.
(14:42):
Of course, your offer is thesolution.
Have know exactly how you cantalk about your offer clearly.
Know how your offer can solveyour audience's uh unique pain
and desire, like you know, ithelps solve the pain so they can
get to their desire, whateverthat desire is.
(15:03):
And it could be a short-termdesire, or it could be a
long-term desire, it can bewhatever your offer is providing
at that moment.
And then and whenever, this iswhy I say, whenever you know
these three no's and startspeaking to them, you will get
more yeses.
SPEAKER_00 (15:21):
Oh, I love it.
Oh, that's so good.
You are such a good writer.
You're very clever.
I love it.
I like clever writing.
Writing my my alley, speaking mylanguage.
All right, so a lot of ourlisteners are working in um
marketing spaces, digitalspaces, content creators,
business owners.
Shout out to Nell.
Thanks for dropping in thecomments.
She said she already has hernotebook out and she's taking
(15:42):
notes, which is oh, awesome!Yay! Not at all surprising.
Um so, you know, in thatsometimes it's hard.
And I kind of alluded to thisearlier.
How do you know how much orwhich personal stories that are
worth sharing versus what shouldstay private?
SPEAKER_01 (16:00):
Yeah.
I get this question a lot, and Ifeel that there was not an easy
answer to this because every oneof us are different.
What I may be open to sharing,Amy, you may be like, uh, no,
I'm not sharing that becausewe're different people.
And what you're open to sharing,I might be like, oh, I'm not
(16:21):
sharing that.
So we have to choose and decidewhich stories we feel we can
share.
And, you know, one, we have toremember because we are business
owners, we are out there, wewant to maintain authority, so
we don't want to decrease ourauthority, so we make sure we
want to make sure that we havekeep that authority, but yet
(16:42):
build that authenticity and thatconnection.
So, how you do this, it goesback to really going inside of
you and understanding what storydo you do you feel called to
share because stories you don'twant, you don't feel called to
share.
(17:02):
Because, like you said, thereare stories.
I have stories upon stories, butnot all of them are meant for
now, and not all of them willever be meant to share because
it's like a story maybe betweenme and someone else.
So I'm gonna keep that storymore, maybe more in my heart
than out there.
So you really have to find.
(17:23):
I feel like this is where it'slike not an easy answer, but go
back inside, go back inside andfeel your body while you're
sharing your story.
If you're feeling excited andlike clever and like, oh, this
is juicy, you know it's a goodstory.
If you feel less ofapprehension, and like eh, maybe
(17:45):
it's not the right time.
And one of the things I didcreate was a storytelling um was
a storytelling journal, and Iput I have all these
storytelling prompts in there sothat way you can not only share
in a safe space, but then toidentify is this a story I want
to share?
Is this a story I'm willing toput out there?
(18:07):
You know, how does it make mefeel?
And so that that's that can be areally great resource for those
who are practicing acknowledgingwhat's going on in our bodies as
they write, as well as maybehaving that better understanding
of where is your personal line,because we're all going to have
(18:29):
it, and sometimes we may sharewe may overshare, and that's
okay.
We're human beings, and justlove from that and understand
what was it that what was theline that I crossed.
Okay, how can I put that, youknow, maybe in a boundary for
myself so I can still be seen asan authority, but still be
authentic and be me at the endof the day.
SPEAKER_00 (18:51):
I think your your answer was 100% accurate and
clear.
It was a definitive answer andthe fact that the answer is
within you.
And it's really about thatbalance and that tension of uh
your authenticity and um yourauthority, like trying to kind
of keep those in balance.
And then I love the idea of likelistening to your body,
(19:14):
listening to your gut.
We talk a lot about that inepisodes past, and how,
especially as women, that's kindof our superpower, but we
discount it so much because itdoesn't feel like what the world
tells us, which is logic, logic,logic, and not body sensations,
which is informing so much thatwe kind of ignore.
So I love that answer.
SPEAKER_01 (19:32):
Yeah, we love that.
Yeah, that's something I'vediscovered.
And you know, I I have to tellmy clients, I'm like, I can't
answer that because you have togo back to you and what feels
good to you, and that's gonna bedifferent for everybody.
SPEAKER_00 (19:48):
And do you find as well that like I mean that
telling that first story isalways scary, but I also think
the input you receive after,like you said, it's like you're
you are either going to breakthrough and find your audience
and get them to convert by doingthis, or you're gonna learn
something.
And if you kind of look at it asthat, that's when like the
bravery comes.
(20:08):
It comes after the action,right?
Not before it.
It's gonna be scary to tell thestory and do the vulnerable
thing.
But when you see the positiveoutcome, to me, at least in my
experience, that is ha that iseasily reinforced my desire to
be more open and vulnerableabout a lot of things in years
past that I never would haveconsidered.
Um, because you constantly getthat positive feedback.
(20:29):
So it just becomes easier overtime.
So just understand listeners,like it'll be hard the first
time, you know?
Um, and then next time it'll bea little easier each time,
right?
Do you feel the same?
Oh yeah.
SPEAKER_01 (20:40):
Oh yeah, 100%.
I mean, because doing somethingfor the first time, you you
don't know what you're doing,you're winging it and it's the
first time.
And sometimes like you land, andsometimes you may not, and
that's okay.
It's all born in.
All going in.
SPEAKER_00 (20:54):
And I mean, what we're talking about here too, I
mean, outside of just the fearis like that tension between
being authentic and beingstrategic.
So, you know, how do you helppeople find that balance where
their story feels genuine andserves their business goals?
Because I think that's anotherkind of area that can feel a
little tricky and graysometimes.
SPEAKER_01 (21:14):
Yeah, yeah.
I always think go back to yourthree no's.
Go back to that, you know,because there is a place for
your for being strategic, okay?
There is.
There is you need the strategicand logic because there's people
who need that, okay?
And there's gonna be people whoneed the emotional and that they
(21:35):
need to feel warm and good andfuzzy on the inside.
I'm kind of one of those people.
Like, I'm also strategic, but Ialso want to feel good on in on
the inside.
I want to know, I want to feellike I know you.
Like that's bottom line.
I want to feel like I know youbefore I hire you.
That's just me, but there's someother people who are very
logical.
And if you explain, like we'regonna do this, A, B, and C,
(21:56):
they're there.
So this is where I would say goback to your three no's, know
your audience, know thestruggling desires, and know the
solution, and pull out somestories from you know, all three
of them, doing your strategicmarketing, you know, content
marketing plan that you have.
And then, yeah, so you're gonnabe doing a mix.
(22:19):
So I say do a good mix.
So you're answering the logicalperson, the rational person, the
wheel is, and you're answeringand talking to the people who
need that good, warm, fuzzyfeeling from you.
So having that mix is gonna bereally good for you and your
marketing.
So, yeah, maybe like you couldpick days where you share more
(22:40):
of that emotional connection,those stories, and maybe some
days where you're just doingmore logic, or you could do
every other post.
I mean, because I do posts forthe logical people, but I also
do posts for the emotionalpeople.
So it has its place.
It's just I always say find thatbalance.
If you're finding that, oh, I'mgonna do logical, throw a story
or two in there.
(23:01):
If you're doing all stories andyou know you need some logic, do
a logic, you know, more thatlogical strategic post.
SPEAKER_03 (23:09):
Um just keep it balanced.
SPEAKER_01 (23:12):
It can be hard, but that's why it's really good to
have some type of content planto know and see the balance of
it all.
I'm just a visual person too, sohaving that can help.
Like, okay, this is I'm doingtoo much of this.
Let me go back to this, youknow, whatever kind of post I
need to be doing.
SPEAKER_00 (23:29):
Absolutely.
Absolutely.
Fantastic advice.
Let's keep on this strategytraining because we love good
strategy.
Um, you work on the speakers andpodcasters and social media
creators who are working on amultitude of platforms.
Does your storytelling approachchange depending on the
platform?
Or um are there some coreprinciples that are universal
that go across the board?
SPEAKER_01 (23:51):
Yeah.
You know, I we know when I'mdoing a podcast like this, it's
so much easier to get authenticand share, and it's also easier
to get into the strategy, right?
I don't really I may not bedoing a lot of storytelling, per
se in the storytelling frameworkin my podcast.
(24:12):
Um, because I I just share a lotof stories anyways.
Yeah.
And one thing that I know I Iaim for is not whenever I was
sharing stories, but maybe notthen, but I will be sharing like
some outcomes, like about myclients, you know, what they did
and their outcomes, or how Idiscovered how to be strategic
(24:32):
versus you know, get into thatemotional side in my own content
marketing.
So it does play a different rolewhen you're speaking versus when
you're writing.
So I do feel that there was adifference.
Yeah.
The main takeaway is that I wanteveryone of you to hear to find
ways to be you to share stories,whether that's about you or your
(24:56):
clients, and then always find away to turn it back to a result
that they experience, youexperience, maybe what the
podcast host is asking you, andand also letting people know
about some of the offers you do.
You can say it in like reallyeasy ways, like you know, the
storytelling journal I wastalking about.
That was an easy way I couldtalk.
(25:17):
I I just slid that in.
I'm not promoting it, I'm justsaying you could use it if you
wanted to.
So you can always tie in allthree of the storytelling
framework or formula into yourtalk.
It doesn't have to look perfect,right?
But you could tie it all in.
It should always be a red threadto everything you're saying.
(25:38):
Uh that's the same way with thestorytelling post, is you want
to have that red thread tyingeverything together, nice little
bow.
Yeah.
That's the same way you shouldbe on a podcast or speaking or
doing a workshop wherever you'reat, using your voice in any
capacity.
SPEAKER_00 (25:55):
And that's so that's so important.
That it's something small that Idon't think we always
acknowledge and realize.
But look at every great author,speaker, coach that you've ever
seen out there.
Like they there's consistency.
What you're talking about there,Monica, is consistency in the
story that you're telling,because that is what builds
credibility, authority, andtrust.
And I think sometimes we forgetthat, that it needs to be there.
(26:18):
And sometimes it evolves, youknow, organically, sometimes it
evolves intentionally, buteither way, like you, I think
finding that and having thatthread throughout, that's so
important.
So great, great advice, Monica.
I love it.
Um, my next question, you know,I'm gonna actually build on it a
little bit.
It was initially if like, whatif I don't have a dramatic story
(26:39):
to tell?
Um what if I don't have a bigtransformative story to tell?
I will also add to this for someof our listeners that I know are
here and listening with us now.
What if I don't feel like I'm agood storyteller?
So it's not even I don't have agood story to tell, but I don't
feel like I'm a greatstoryteller.
Do you do we need to have a bigtransformation to tell a good
(27:02):
story?
Do we have to be a goodstoryteller to tell a good
story?
No.
SPEAKER_01 (27:06):
I I don't, I've never seen a bad storyteller,
you know, because it once againis a practice.
Some of us are naturally good atit, some of us need that
practice, and that's okay.
It's okay.
And you don't need a bigtransformation.
You know, a lot of peopleassume, oh, I need to have this
rags from wishes, and I don'thave that story.
(27:29):
I came from a middle classfamily, and you know, we never
went for naught for anything,and you know, I mean, I don't
know, like we didn't we didn'thave that, and then that's
right, my business.
So there was none of this likerags or wishes.
I feel like I don't have thisbig transformation or I was you
know living on my last dollar,you know, you hear the stories.
(27:53):
Um, but one of the most powerfulthings that I know has
transformed a lot of people'slives in my audience, and who
have been like, Monica is thatstory that has helped me to be
like, I need you, like I needyour services, like that's
poured them in, is whenever Ishare the minor ships because
(28:16):
our lives are made and definedby minor ships, yeah, sometimes
they're negative, sometimesthey're positive.
Oh my gosh, and a lot of peopleare stuck on minor ships.
SPEAKER_00 (28:29):
Uh-huh.
SPEAKER_01 (28:30):
But if you can show them like that minor ship, like
you know, one day, like forexample, whenever I was pregnant
with my youngest son Corbin, Iwas past 40 weeks, and you've
been pregnant, you know, goingpast 40 weeks, you're just
ready.
You're just ready.
You're like, get this baby outof me.
And I woke up one morning and Ijust said, I'm gonna have him in
(28:50):
the next 24 hours.
So I acted as if he was comingin the next 24 hours.
I decided just to be like, I'mnot, you know, even if he
doesn't come, it's be okay.
I'll still be pregnant, it'll befine.
I'm just gonna out like that.
So, and then of course I had himthe next day.
So that's not like that's not abig transformation, it's not
(29:11):
really even a big thing, butit's a shift I made, and I could
tie that easily into yourmindset shifts for your content
or your stories, like how toshift that into oh, it's not a
bit this big transformation, butyou don't need one to shift
someone's perspective.
SPEAKER_00 (29:31):
Oh my gosh.
SPEAKER_01 (29:32):
More than likely, our perspectives are not gonna
change like dramatically becauseof what one person said, our
perspective is gonna shift likeone percent at a time, right?
So just focus on the lessons,the shifts, the the micro
(29:52):
moments, the decisions you made,because those to me are more
powerful than those wagon wishesstories.
I mean, they're Nothing wrongwith that.
Share that.
We love a good share that story.
Yeah, share it.
But in but in but you know theships too.
SPEAKER_00 (30:10):
I this is uh such such a great piece of advice,
Monica, because I think that thesmall moments can have such
significance.
And again, we diminish anddownplay them, but they are so
relatable, right?
Because the big moments, wecan't all say rocks to riches,
right?
We can say middle class toriches, so we could say we can't
say rich to riches, but likethere's there's something really
(30:34):
magical in those small momentsand small instances.
And like you said, it kind ofmakes me realize now looking
back, Monica, I think we'recoming close to like 200
episodes of this podcast.
And you know, one of thequestions that I kind of
routinely go to is like, whatwas that pivotal moment when?
And it always kind of rubbed methe wrong way.
So I don't know why.
(30:54):
I started taking it out,actually.
Um, and it would always botherme and it kind of rubbed me the
wrong way.
And I think because that'sbecause subconsciously I always
knew that for everybody's story,it was not there was there might
have been a moment, but for themajority of us that have made
powerful shifts in our lives andour careers, it was a number of
(31:14):
tiny little moments that made uswake up and realize so maybe the
moment you woke up, it wasn'tanything major.
It was actually just aculmination of all these small
moments coming together to bringsomething to light.
So good.
So good.
Oh my gosh.
And then uh yeah, Danellerecommends to anybody who loves
(31:36):
listening to um storytellers whoare bad storytellers, the the
moth radio hour.
Um, it's a good one to listento, and then they think they're
all bad, and she says none ofthem are bad.
So I'm gonna have to check thatout too.
So thanks, Danelle.
Yeah.
SPEAKER_01 (31:50):
Yeah.
Yeah.
And remember, it's just apractice.
It's just it's a skill, likeit's a skill, and you have to
practice, and you know, stop atthe you know, one of the
challenges I would challenge youall the listeners is to start
practicing.
How can you pull a story fromyour day and just share it?
(32:11):
And not only that, but could youtie it back into your business?
Because that's a good practiceon like storytelling and
beginning to see what works,what doesn't, what resonates,
what doesn't, but it gives youthat conf it builds a confidence
to start saying, like, oh, I canactually share this story really
well.
(32:32):
Like, I I mean every day I gothrough, you know, and I see
stories everywhere, and I couldtie that back into my business,
but that's because I've beendoing it for years, you know,
pretty much all my life.
Right.
So just stop practicing that waybecause that's gonna build
confidence.
I would say you'd be writing ajournal first to get the noise
out.
SPEAKER_00 (32:52):
Yeah.
No, that was my next question.
Yeah, that's my next question.
Is if someone's listening todaywho wants to start implementing
the framework, what is thatfirst step they should take to
identify the most powerfulstory?
So journaling sounds likedefinitely one of them.
Would you add anything else tothat?
SPEAKER_01 (33:06):
Yeah.
I will love, like for those ofyou who are like, I yes, like I
want to start storytelling.
I got stories galore.
Here is what I want you to dobecause I know you can get
overwhelmed with all the storiesthat you can share.
I want you to go back to yourthree no's, know your audience,
know the pain and struggle anddesire, and then know the
(33:29):
solution.
What I would love for you to dois go to each one and identify
at least three stories in eachone.
That would give you nine storiesto pull from.
So really begin with with theknow your audience.
Think about well, what are thethree things my audience needs
to hear right now?
You know, where are they at?
(33:49):
Where do they want to go?
What is it that they aredreaming of, or maybe though
what you know, it's a know youraudience.
Like if you're pulling out, theyare these type of people.
What is their day-to-day?
Second one, it's knowing thestruggle.
You know, get two po you know,maybe find two stories on um
their struggle.
Their struggle was probably yourstruggle, and then pull out one
(34:12):
story about a desire they have.
And it could be a desire thatyou have achieved, even if
you're like, I'm still not thereyet, you're still somewhere that
somebody wants to be at.
They wish they could be whereyou're at.
So don't take that for granted.
And you can share some shifts orsome lessons you had to learn,
(34:32):
or whatever it could be, and ofcourse, know the solution.
These are where you're going tostart talking about how you came
up with your offer, why you cameup with your offer.
It could be case studies,testimonials, walking people
through.
When Susie K to me, she was likethis.
Going back to know your newaudience.
And when we began workingtogether, she, you know,
(34:54):
accomplished this.
And then going to thecompetition, and then, of
course, a resolution, right?
Of hey, this is my offer.
Like, come work with me.
You want these same results.
So start there, and then I wouldsay, like, you know, then it's
gonna be you writing them andposting them.
unknown (35:15):
Right.
SPEAKER_01 (35:15):
And it's gonna be the implementation that you have
to begin doing.
SPEAKER_00 (35:20):
Love it.
That is so fantastic.
I I don't know about y'all, butI'm excited to get some time
maybe later this afternoon toput this to the test.
I love it.
All right.
Um, looking ahead, um, you know,I think in an era where, like
you were saying, where AI isvery prevalent, um, where
personal branding, gosh, I lovemy last.
I oh no, I wasn't, it wasn't mylast episode.
I guested on a show earlier thisweek.
(35:43):
And um, the group that I wasinterviewing with, they they do
uh personal branding.
And I finally just opened mymouth about it and said, you
know, I have nothing againstfolks who do personal branding.
I have a problem with the wordpersonal branding because it
feels inauthentic, it feelscontrived.
It feels like I'm putting on themask of what I want everybody to
see and perceive of me versus mejust being authentically me
(36:05):
consistently and building andcreating my so-called brand.
It's probably the word brandthat gets me.
So like I have a do I have myown personal brand guidelines?
Is there like a font that Ialways show up in?
No, like I'm a human, right?
Um, so yeah, there was somethinginteresting in in that too.
Um so in a world where there'slike influencers and facades and
(36:25):
celebrity and brands and AI,like where do you start?
Are you how do you see the roleof this more personal
storytelling, which maybe that'sthe word we replace personal
branding with personalstorytelling?
Where do you see that heading inthe next few years?
SPEAKER_01 (36:43):
I'm seeing I'm seeing it becoming bigger
because like we were justtalking about AI, influencers,
all these people who, likeyou're saying, like putting on a
facade.
And I feel like it's somewherein the back of our brains we're
saying, you know, that's fake,or that feels fake, or that
doesn't feel genuine.
(37:04):
Like they're not sharing, likethey're why, they're not sharing
how they got there, they're justlike popping up and be like, I'm
famous, and we all know we allknow that whenever you become
famous, that's 10 years ofblood, sweat, and tears.
Right.
No one's hearing about that.
And then you know, I've beenduped in in that, like, you
(37:27):
know, I get caught up in that,you know.
Oh, well, if I just do it theirway, then I would succeed too,
without thinking about myenergy, yep, who I am as a
person, any of that, you know,like we've all I think we've all
been there.
Yeah, I see storytelling as a uhbecoming more and more um
(37:48):
popular, I guess popular is akeyword, because we're always
gonna have those who are more uhintuitive, and they are going
they already like I I followsome people who know like this
is AI and this is not, and theywill always choose a human above
someone who uses AI.
(38:08):
Not to say AI, like what like Isay, it's not bad.
No, it's just find a goodbalance, is what I'm saying.
You know, it's okay to use AI,but don't allow it to overtake
your voice because your voicehas a unique sound to it, a
unique glow to it.
The more you write, the betteryou get at it.
That's the bottom line.
(38:29):
And storytelling is always,always is going to be a way to
connect.
I mean, you would never seecommercials beer from a piece of
storytelling.
They will always be telling someform of story.
SPEAKER_03 (38:46):
Yeah.
SPEAKER_01 (38:46):
If they're not bearing off, why should you?
And I know in the speaker world,more speaking coordinators are
looking for speakers who can notonly share a powerful story, but
make people laugh and have apresence about them of not only
(39:07):
that ease, but you can just feelthem.
Yeah.
And I've been hearing that froma couple of like the speaking um
people that I have been workingwith, and I'm a part, you know,
part of some groups.
And that's the number one thingthat they've been talking about.
It's just like they don't wantto feel like this is AI, they
(39:28):
want to feel you.
SPEAKER_00 (39:30):
They do, they do.
I love it.
Yeah, people we love to seeother people on their element,
right?
And like vibing their vibe andbeing themselves because it
feels like permission for you todo the same.
And it's like you said earlier,it's it's showing you and them
that you are someone, you aresomewhere that somebody else
wants to be at.
By the way, you got you gotquoted in the chat with that
(39:51):
exact thing right there becausethat was so important, such a
good reminder for those who arelistening.
And this is why we changed upsome of the events we've been
with Together Digital recently.
We did this, I said what I said.
Instead of putting a speaker infront of the room with slides
telling us how to like live ourlives and create boundaries.
This whole topic was not yoursuperwoman.
And we put people in groups offive, and then we asked them
(40:12):
some very deep questions aboutwhere are they still being the
yes girl and what boundary havethey recently created or they
need to create to see a change,and then what does enough look
like for them?
And it was so cool to watchthese women like dig in and
share their experience and sharetheir story because, like you
said, our lives are somultifaceted, and there's so
(40:34):
many layers of experience andlife that are thrown in there
that there's never one personthat has the authority and the
answer.
What you only have is your ownauthority and your own answers,
and really finding the ways inwhich you can show up and share
that and tell those stories andbe what you're saying, I think
is relatable as well, is whatmakes you magnetic, right?
(40:55):
That's what makes people want tohear more from you.
SPEAKER_01 (40:58):
Yeah, and remember, sharing yourself, sharing your
story is healing, not only foryou, but for your audience.
Like, you know, people can findhealing in your story and in
themselves, and that's like sopowerful.
Like you don't see, you may notsee it, but I've had you know
(41:19):
one client come into mind, and Imean, I could just I see her
growth because she keepsrelating back to my stories, and
she, you know, and because I'msharing, it empowers her to
share and empowers her to openup.
She's already a really authenticperson, but it empowers her to
open up even more in a way thather clients may not may not see
(41:41):
her, and so it's healing, it's ahealing bomb.
That's why there's so manymemoirs out there, right?
SPEAKER_00 (41:50):
I love it.
And it's not a selfish thing.
I think that's something elsepeople worry about when they
start to tell their stories, isthey're like, oh, I'm just
making it about me.
No, like you're sharing yourstory and getting vulnerable to
to show others that they'reyou're they're not alone.
And that was the one thing thatlike I think got us all in the
feels at the end of our lastevent was you know, we said,
what's one thing we're takingaway from tonight after the
(42:12):
event and the conversation andthe learning shared?
And one of the women said, I'mleaving not alone.
And I was like, Oh, I love it.
SPEAKER_01 (42:20):
So yeah, that's okay.
Oh, go ahead.
I'm sorry, Amy.
SPEAKER_00 (42:24):
No, no, you got it.
unknown (42:25):
Go.
SPEAKER_01 (42:25):
Yeah, I I you could be obsessed a community with
your story.
And I think we forget thatbecause people, I mean, I I have
had people tell me, like, I Iwanted to work with you, but I
didn't know how until I like Iheard this story, or till you
open up this offer and you sharethis part about yourself.
You know, so just know thatyou're creating a community with
(42:46):
your story.
People are gonna identify youwith your story, and that's just
really cool.
And like I said, it you can feelfree to just share your story
just because you want to shareyour story.
And you can always share yourstory to create more source too
when you use a storytellingframework.
SPEAKER_00 (43:05):
Love it, love it, love it, love it.
All right, um, uh live listeningaudience.
I know you guys have beenpopping today, so lots of good
comments, lots of goodconversation.
But if you have questions, feelfree to uh drop them in.
Oh, here we go.
Terry's right on it.
How do you get over the feelingthat vulnerability feels like a
sign of weakness, especially ina professional setting?
(43:25):
Great question, Terry.
Thank you.
SPEAKER_01 (43:27):
Wow, that's a deep question, Terry.
Hmm.
I think it goes I feel likethere's different facets to
answer this question, so I'mgonna try, I'm gonna do my best.
If I was feeling like sharingmyself is a sign of weakness,
(43:47):
and you know in your head alwaysnot, but maybe your body is
feeling it, I would recommendtaking some time.
I know I I don't always likedoing this, but it's so healing.
Taking some time for yourselfand really identifying that
(44:08):
moment where you associatedwhenever I show myself is
weakness.
Yeah, because that's going to bethe one place that you can
start, you can identify wheremaybe that memory, and you can
start healing it.
And then once you start workingon that piece, then it's gonna
(44:28):
be, you know, you will neverfeel ready.
Okay, you will never ever feelready.
There's a point where you willneed to take that action.
Scared, you might be scared, andit's okay, it's okay.
You can do it in a safe area.
Like I offer in my coachingprograms that safe space to
(44:49):
share, of course, before youpost it, because sometimes we
just need that.
So when you're ready to share,now you won't be ready when you
know I I I I need to share, thenyou can start practicing that
shift of sharing my story ispowerful.
(45:10):
And but it it can't I don't knowif it's gonna happen until you
heal that memory and what itfeels in your body.
I would also suggest I love EFTtapping, like that has been a
big go-to of mine.
SPEAKER_00 (45:24):
Um, so go back and read the friends.
No, it's not so crazy.
I was really just literallythinking, oh, we should talk
about EFT.
Continue.
SPEAKER_01 (45:35):
Yeah, yeah.
Oh, that's so awesome.
Um, yeah, I love that because itjust helps move some of that
maybe muscle memory that youhave.
Um, it helps move some of thatenergy.
I've also found that sometimesmy body needs more.
And so sometimes I like toshake.
(45:55):
I, you know, since I have athree-year-old son, sometimes I
just put on music and be like,let's dance and shake.
And here I am shaking, he's justdancing.
Uh, so we do that for a coupleminutes.
So take care of your body, yourinternal, you know, before you
can go out and serve.
Because we have to take care ofus before we are out there
serving others.
(46:16):
Um, that's probably my my bestanswer.
Of course, that's great.
If you wanted to dive deeper, weknow we can always do that.
SPEAKER_00 (46:23):
That's amazing, Monica.
I love it.
Yes.
And I I think you're right, youhave to rewrite the story.
You had to find out where thatsource of that core truth came
from and start to like take itapart brick by brick, piece by
piece.
Because I think at some pointyou're gonna start to realize
that sharing is actually a signof strength, not weakness.
SPEAKER_01 (46:40):
Oh, yeah.
Because you you're shifting yourmind, right?
You're shifting that the newerpathways and you're creating
like a new pathway.
And it takes time, it's notgonna be overnight poof.
I'm no, no, it's gonna be littleby little, but it's gonna be a
lot of practice and and gettingout of that comfort zone.
(47:00):
And I would say heal that littlepiece, heal that piece for us
before moving because that couldset your uh nervous system
aflame, and we don't want that.
SPEAKER_00 (47:08):
No, no, that's where the topic is really brilliant.
And I'm like, I'm kidding younot, folks.
It was literally last week'sepisode.
Oh my gosh, I have to listen toit.
All the places where you listento podcasts, it's there.
Um, so Terry coming in withanother hot and curious
question.
I love it, Terry.
What percent of your clients aremen?
I don't remember a manpresenting and showing his
vulnerability.
(47:29):
Wonder what those stats are.
SPEAKER_01 (47:31):
That's a great I never looked at the stats.
Um I I'm trying to think, like,I know that I have listened to
men tell those stories.
Um I think what I've seen, okay.
Like maybe Tony Robbins.
He might I I don't really followhim, but I feel like he would
probably tell his story.
Um I feel like a lot of menprobably share in maybe smaller
(47:54):
settings, unless you're TonyRobbins.
Like, for example, I'm a part ofa networking group, and the the
guy who started the networkinggroup tells his story in front
of a smaller group.
It's it's they're called AchivUniversity, and it's like a
two-day like event uh for thenetworking or for the people who
(48:15):
are in the networking group, andhe tells it in that space, and
there was probably like youknow, 50 people in that room,
40, 50 people in that room, andthat's the only place he shares
his story.
He doesn't tell it online, hedoesn't share it at his
conferences that he hosts likefour times a year.
So I wonder there's somethingthere sometimes, right?
(48:36):
Um, but yeah, so that issomething that I would be
interested in to know.
And I was like, I need to likegeek out on this and look up
what's the stats.
SPEAKER_00 (48:45):
Well, and if I had so, like, you know, just in
general, humans are hard onother humans about
vulnerability.
And I think conditionally, as ifpeople who are conditioned to
nurture women are allowing forand I think capable of more
vulnerability just inherently onhow we are conditioned socially.
However, yeah, what kind ofworld would we be living in
(49:08):
right now if men did, if theywere able to?
And I think, again, I think itcomes back to a lot of social
constructs and systems andconditioning, toxic masculinity.
It just doesn't allow for themto be open, honest, and
vulnerable because then they getseen as weak.
We are emotional and they'reweak.
They're not man enough.
They cry, boo hoo, you're ababy, you're a mama's boy.
(49:30):
There's just so much behind allof that.
Um, yeah, I feel like in a lotof ways, and I'm not pointing
fingers or blaming at all.
I'm I'm trying to name thethings that I think are holding
men back from doing these thingsand having these breakthroughs.
And I think as a whole, as asociety, as humanity, like we
all can benefit from morevulnerability.
(49:50):
But you look at people who areat the front of shame and re-uh
shame and vulnerabilityresearch, who do we think of?
Brene Brown, a woman.
You know, I would say anotherone who's alongside her a lot,
that's a man that's a great oneto listen to is Adam Grant.
He talks a lot about times whenhe's really screwed up and made
mistakes.
And for the guys who arelistening, I mean, recognize and
realize those men who have beenvulnerable and and owned their
(50:12):
stories in a lot of the ways inwhich you're talking about here,
Monica, have become extremelysuccessful.
I'm not saying that's like youronly motivation, but it actually
is a tool in your tool belt towhere you can stand out and you
can be perceived as differentand you can reach a broader
audience because you're not juststrutting the strut, you're
actually like talking to men andwomen, which at the end of the
day, you know, that's where I'dlike us all to be able to get to
(50:34):
at some point.
SPEAKER_01 (50:35):
Yeah, yeah.
And Terry, I want to let youknow that um I don't have any
men clients yet.
I would take on a man maleclient, you know, if though the
white fit.
So just answer that question.
SPEAKER_00 (50:47):
Guys, if you're listening, find Monica.
Monica, where can they reachyou?
Where's a good place to connectwith you if they'd like to
connect with you and start somediscussions?
SPEAKER_01 (50:55):
Yeah, you can always connect with me on my website,
monicawites.com.
So writes as if you're writing abook with the S.
WrightsmonicaWrights.com.
If you're interested in settingup a uh a time to just connect
and see we would be a good fitto work together, you can always
get on a free 30-minute callwith me.
(51:16):
I can put that in the chat ifyou want me to, um, however you
want me to do that, Amy.
And that's monicawrights.comforward slash calendar.
I can I can type that in if youwant me to.
And um, so if that's somethingyou really want to do, or if you
want to email me, my email ismonica at monicawites.com.
And you can find me on Facebook.
But my Facebook name is MonicaLynn.
(51:38):
Uh, because I don't know.
I it's just it's been MonicaLynn, L-Y-N-N forever.
SPEAKER_00 (51:45):
I get that.
I get that.
SPEAKER_01 (51:46):
Yeah, yeah.
I am walking on Gideon toLinkedIn.
I just hasn't, I just need tojust make that plunge into
LinkedIn.
SPEAKER_00 (51:57):
Well, here, how about this?
So, all of our uh podcastspeaking guests get a
three-month membership toTogether Digital.
You after this, claim that, doan onboarding with me.
We have got so many members thatare really good at helping you
hone in on your LinkedInpresence that just know it and
understand it inside and out, Iwould include myself in that.
So always happy to do aone-on-one with you because
you've shown up and given us somuch today.
(52:19):
Um, we always want to givesomething in return to our
speakers, but also this groupand crew is just great for
accountability because sometimesit's like the I am a eat the
frog mentality kind of gal.
It sounds disgusting, but it'sfrom a Mark Twain quote that
says the first thing you shoulddo every morning is eat the
frog.
And it's because you shouldalways do the hardest thing
first, because otherwise, ifyou're like me, you just take I
(52:40):
check off everything on my listpossible.
I look so productive, but Ididn't do the one hard thing
that I needed to do all damnday.
So definitely check that out,Monica.
Um, be love to introduce you tothe broader community.
Um, you know, you've offered usso much here today, but again,
it's like that whole um rule ofreciprocity, right?
I really feel like our memberswould have a lot to offer and
(53:01):
help you too because I thinkLinkedIn is a perfect place for
you.
We need we need you on LinkedIn,Monica.
We this needs to happen.
So we'll work on that.
SPEAKER_01 (53:10):
Yes, yes.
I was like, I just I work reallywell with accountability.
So I'm just like, I just needsomebody to hold me, I hold my
feet to the fire.
I'm and that's what I I do withmy clients.
So I'm just like, I need someoneto do it for me.
SPEAKER_00 (53:22):
Right.
You know what?
We gotta check on our strongfriends too, right?
Awesome.
Oh my gosh, this was so amazing,Monica.
So many just like awesomenuggets in this conversation
today.
Um, really, really helpful,really insightful, you know,
really actionable, which isalways something we love on this
podcast, is having actionablesteps, things that we can walk
(53:42):
away with, go into the weekend,hopefully carve a little time
out for ourselves, and justreally spend some time just
sitting in what you've given ustoday, because I think it can
really um do some great thingsfor some of our listeners,
whether it's their business ortheir professional career or
them personally.
Um so everybody who's listening,um, remember the podcast Power
Lounge recording is available onYouTube.
(54:04):
It'll be streaming wherever youget your podcast.
If you found value in today'sconversation and you're not yet
a member of Together Digital, Itotally invite you to check it
out, join.
We have over 48 virtual events ayear, 12 expert masterclasses,
peer groups, uh, an onlinecommunity that's super
supportive and amazing.
We are not meant to do it all,and we are not meant to do it
(54:24):
all alone.
So do yourself a favor and juststab and really find a space
that works for you and thatwants to work with you.
Um Monica dropped and shared allof her information as well.
She dropped her calendar intothe chat.
We will include that in the shownotes.
Please reach out to her and lether know if you want to talk
more.
Monica, again, thank you so muchfor all of your wisdom and
(54:47):
generosity today.
It has been super awesometalking to you.
Um, thank you again for beinghere.
SPEAKER_01 (54:54):
Yeah, you're welcome.
You're welcome.
I was just letting people downthe chat that if you want to
email me, email me your story.
Let me look at it.
Oh, I love it.
Yeah, do that.
SPEAKER_00 (55:03):
That is okay.
SPEAKER_01 (55:04):
So thank you for having me.
SPEAKER_00 (55:06):
Oh, our pleasure.
Our pleasure.
Well, on that note, we'll wrapit up until next time, everyone.
Please keep asking and keepgiving and keep growing.
We hope to see you next time.
Bye, everybody.
SPEAKER_02 (55:24):
Produced by Heartcast Media.
Hello everyone and welcome to our weekly Power
Lounge.
This is your place to hearauthentic conversations from
those who have power to share.
My name is Amy Vaughn, and I amthe owner and chief empowerment
officer of Together Digital, adiverse and collaborative
community of women who work indigital and choose to share
their knowledge, power, andconnections.
You can join the movement atTogetherIndigital.com.
(00:32):
Today's conversation is aboutsomething every one of us does,
yet a few of us master, and thatis turning our personal stories
into powerful business tools.
I am thrilled to welcome with ushere today Monica Miller,
author, content coach, andinternational speaker who has
made it her mission to helpprofessionals go from overlooked
(00:53):
to unforgettable.
Monica brings a unique frameworkto the table.
I love our frameworks, don't we,listeners?
One that transforms heartfeltstories into magnetic messages
that don't just inspire, butactually convert.
In a world where we areconstantly told to share our
story, Monica shows us exactlyhow to make those stories work
(01:13):
for our business, whether we'repositioning it on social media,
hosting a podcast like we arehere today, or speaking on the
stage.
What sets Monica apart is herpractical approach.
It isn't just about going viralor chasing trends.
It's about building trust,establishing authority, and
turning listeners into loyalclients through the power of
authentic storytelling.
(01:35):
Today she'll be showing hersignature storytelling
framework, The Three Nose,giving our community the tools
and to transform any personalstory into content that connects
and converts.
Welcome to the Power Lounge,Monica.
We're thrilled to have you herewith us.
Thanks for having me, Amy.
I'm excited to be you.
(01:56):
Absolutely.
Same.
Yeah, thrilled to have you here.
All right, let's just jump rightin.
I want to recognize and sayhello, of course, as always, to
our amazing live listeningaudience.
We are here for you.
I've got a number of questionshere for Monica that we're going
to kind of go through in thenext hour.
I would love it.
If you have a question, pleasedrop it in the chat.
Don't be shy.
You're the reason why we'rehere.
(02:16):
We always want to make sure weget the most out of every guest
by knowing what questions youhave to ask.
So don't be shy about using thechat and asking your questions.
Monica, let's start with thefoundation.
You say when people go fromoverlooked to unforgettable
through storytelling, I thinkthat's such a powerful
statement.
What made you realize thatstorytelling could be a powerful
(02:37):
sales tool?
SPEAKER_01 (02:39):
Yeah.
When I was a little girl, I usedto just tell stories that you
could never get a yes or no outof me.
You still can't.
You still can't.
You know, anyone who knows me,they know I'm gonna talk, I
would share.
Like there's the story.
And that drives my dad and ithas drove some other people
(02:59):
crazy.
But I'm gonna say that's who Iam.
I don't know.
I don't know what you want me todo.
Like, I'm not gonna, I'm notgonna do it.
You know, I'm not gonna say yesor no.
I have to tell you the story.
Anyways, so you know, I'vealways been a national
storyteller.
Like I've written books, I amwatching the fantasy series if I
would ever get done.
Um, I mean, there's I'm socreative, and I love the art of
(03:20):
storytelling.
And I I realized that I wassharing my story online, I was
sharing nuggets of wisdom that Ihave been learning and I've been
applying, but it was getting thehand claps and oh, you sound
inspirational, but no clients.
I was like, I'm missingsomething here, like there's
(03:41):
something that needs to be likesomething I'm just missing
something.
So yeah, I took a storytellingsprint, so for 30 days, I had a
coach give all of us who weregoing through it 30 different
ideas, storytelling ideas toplay with.
And so every day we had to tella story, and that helped me to
(04:05):
close the gap of what wasmissing, and it also helped me
to see because I knew that mystories were important, I knew
that my stories were viable, Iknew that my stories connected,
but the storytelling sprint thatshe helped us on launchpad me
into connecting.
(04:26):
Here's my story, here's myoffer, here's how we can bridge
it, so that way we can startgetting more conversions.
And I've had clients becomebooked out just through one
storytelling post.
I've had clients when theyutilize the storytelling formula
or framework system, you know,they've been asked to speak on
(04:46):
stages like the like a satellitestage from the Global Global
Leadership Summit.
So because they were using thestorytelling framework.
So I I do feel that the needthat for people to connect is
bigger now that AI is comingout, and I although AI is great,
(05:08):
I'm not saying it isn't, I'malso seeing that there are
people who want to know I'mdealing with a real human being.
It's not just some robot talkingabout whatever, like a made-up
story, like I'm actually canconnect on an emotional level,
on a level that is deeper thanwhere AI can go.
(05:31):
And that's why um that's why I Ireally feel that storytelling is
so powerful, and that's why Iwant to teach more and more
people how to utilize it intheir business businesses.
SPEAKER_00 (05:43):
Love it.
Yeah, this just makes me soexcited for the follow up, all
these follow-up questions thatwe have for you.
Um, because a lot of us sittinghere and listening have
compelling personal stories, butmaybe we struggle to connect
them to our business offeringsbecause it feels personal,
right?
And we've been conditioned tokeep the personal and the
professional very separate.
And in some cases, and someinstances, yes, that makes
(06:05):
sense.
But what are maybe some of themost common mistakes you see
people make when they try toshare their story?
And like you said, you tell it,you get the hand claps, but then
it kind of falls flat.
There's no action after.
SPEAKER_01 (06:17):
Yeah.
One of the things I see a lot ofpeople make is one, there's no
good hook.
We're gonna be talking aboutthat in just a little bit, so
stay tuned.
Um, but there's really no goodhook to reel the person in.
I mean, yes, you don't alwayshave to have a quote unquote
great hook because sometimesjust sharing yourself, people
(06:41):
feel the vulnerability, sothey're already attracted.
However, having a great hook isalways a great way to start any
post that you're writing.
So that's a mistake I see.
And sometimes a lot of myclients, okay, a lot of my
clients are great writersalready.
It's just sometimes the ordercould be reorganize a little bit
(07:06):
better.
So I had a client send me herwork, and I was like, hey, this
information would be really gooddown here, or leave out that
because it doesn't really fitinto this story.
Because a lot of times we wantto give it all, we want to share
it all.
Right.
And it doesn't work, it doesn'tfit, it doesn't, you know, it's
like that's great, but that'ssuch a minute detail that we can
(07:30):
leave that out.
Like that's not the main point.
Here is the main point, uh-huh.
And then the biggest one I see alot is bridging your story to
your awful and having a veryclear call to action.
That so once you do that, youhave to have that strong call to
action.
So that way you're alreadybuilding that connection, you're
(07:53):
building that loyalty, thattrust through your story, and
then when you swish it to yourawful, it just makes sense.
And that's a practice.
And some people get it right offthe bat while others, you know,
it just takes time.
And that's okay because it's askill set to grow in.
SPEAKER_00 (08:14):
It's a process too, right?
You have to kind of go throughand trust that process.
So let's dig into that because Iknow, like, I mean, I'm on the
edge of my seat to want to hearmore about it.
But you have your signaturestorytelling framework.
I'd love for you to just walk alittle bit, walk us through
maybe the essentials and thoseelements that turn stories, like
you're saying, into ones thatactually convert, whether that's
like those repetitive orextraneous elements or in those
(08:37):
call to actions.
Like, yeah, just lay it on us,Monica.
SPEAKER_01 (08:40):
Okay, I will.
All right, so the storytellingframework is really just three
simple steps, and we'll I'll gointo them.
So I'm gonna go over them, thengo into detail on them a little
bit more.
So the first step is setup.
So you want to have the setup,and this is where you're gonna
include that that great hook.
What I always tell my clients isto start in the middle of the
(09:04):
story.
So don't start at the beginning,don't be like, you know, the
other day I was driving, and ithit me.
Like, no.
You can say, like, it hit melike a ball hit in a windshield.
And then stop me in my chair.
That's about a collision.
You know, that's gonna cause alot more, like, oh, Monica's
getting like dramatic, andthat's like what what was the
(09:25):
fuck that made him almost getinto an accident?
Right?
So you can start in the middleof a story or you know,
something like that.
Um, one thing I did once, one ofthe hooks I used was I I had a
conversation with a lady, andone of the things that she said
to me was like, You're not awriter, are you?
(09:45):
And so I started the story withthat.
That was my hook.
Because people who knew me, whofollow me, knew I was a great
writer.
So having that as a hook, kindof like, what?
Someone said that to you,Monica?
And then I went into my story,and this is where you're going
to start setting up the story,setting up that point that you
(10:06):
really want to make.
And then you're going to do thesecond step, and that is
confrontation.
So you're no longer gonna talkabout you, because the setup is
it's kind of like about you.
Now we're doing theconfrontation, and that's now
flipping the script to youraudience.
And this is where you're goingto start teaching your audience,
(10:27):
like you know, maybe you'rebusting a myth, maybe you're
giving them a differentperspective that they never
thought about.
Or maybe you're reminding themof their desires, so you've got
to flip the script.
Remember, your story, andwhenever you flip the script,
should make sense.
Going back to that example, Iwas sharing how this one lady
(10:48):
asked me, You're not a writer,are you?
And then she was like, Oh, well,you know, marketing copy is
different.
And I went into like, hey, youknow what?
She's right, marketing copy isdifferent.
And if you've been strugglingwith, you know, writing copy and
you're not getting conversions,listen to the end.
And I did some, I did a littlebit of education about this is
marketing copy, and this isprobably what you're doing.
(11:10):
You're just write into write.
Here's what marketing copy lookslike.
And then I went into theresolution.
That's the third step.
The resolution is of courseyou're awful.
Because by that time, people arelike, Yeah, like I am watching a
lot of content and it's notconverted.
So the resolution was, hey, Istill got spots for my done for
(11:34):
you content services.
You want want one, you know,less, you know, hit me up in the
comments or you know, DEM me.
Um, I mean it's a little bitmore detail, of course, in that
resolution, but the resolutionwas if you don't want to do this
yourself, I can take you over.
So that all flowed from, oh,you're not a you're not a
(11:55):
writer, are you?
To oh hey, aren't you watchingcontent is not converted?
Well, hey, I got a service justfor you.
And that was, and from there, Igot some leads on to build my
business.
SPEAKER_00 (12:07):
That's amazing.
Such a great story.
And I love how you paired it allthe way through, not just with
the steps and the framework, butthe example and working through
it that gives me so many ideas.
And I can just see our listenerslike writing all this down right
now.
And if you're driving, don't tryto write it down, just come back
and play the episode again.
Right.
But that's such a fantasticframework.
And, you know, it's like acommon journalism um cliche,
(12:31):
right?
Don't bury the lead, you know,of so putting that tension up
front end first and thenconnecting it to the audience
makes so much sense.
And what I love about yourexample in particular, Monica,
is you got vulnerable.
Like a lot of people wouldn'twant to talk or say, like, yeah,
somebody looked at me and said,you're not a writer, are you?
When that's literally everythingthat I am, as not even just my
(12:54):
job, but really a part of who Iam.
So I think opening up with thatvulnerability was tremendous as
well.
So I love, love, love it.
That's so fantastic.
All right, let's dig into this alittle bit more then.
And um, you talk a little bitabout the three no's K-N-O-W-S
for our listeners.
Three no's.
What are those and why are theycritical to making your story
(13:15):
sell rather than just kind ofinspire?
SPEAKER_01 (13:18):
Yes.
So the three no's are know youraudience.
So we want to have a clear, Iknow this is very foundational,
so foundational, but it's sokey.
Knowing who your audience is isgoing to give you the
empowerment to know whichstories your audience needs to
hear.
(13:39):
Because if you tell a story thatyour audience can't relate to,
it won't make sense.
Unless you just want to share itbecause you're funny or you're
amazing or whatever.
You know, you can share storiesthat is not related to your
business.
But if you want to get moresales, know your audience.
The second no is know theirstruggle and or desires.
(14:00):
Have a handle on what is it thatkeeps them keeps them up at
night?
Wait, what is it that keepsthem, you know, is on a loop?
What helps it like what makesthem go spiral in, right?
And then also know the desires.
What is what what's the thingthat they wake up and this is
why they do what they do everysingle day.
(14:21):
What is that desire?
Where do they want to be in ayear, two years, three years,
five years, right?
Know both because well, you knowthat you have your desires, but
yet you have your strugglesright now, and you want to get
to the desires.
So know your audience's desires.
And family, the last no isknowing the solution.
(14:42):
Of course, your offer is thesolution.
Have know exactly how you cantalk about your offer clearly.
Know how your offer can solveyour audience's uh unique pain
and desire, like you know, ithelps solve the pain so they can
get to their desire, whateverthat desire is.
(15:03):
And it could be a short-termdesire, or it could be a
long-term desire, it can bewhatever your offer is providing
at that moment.
And then and whenever, this iswhy I say, whenever you know
these three no's and startspeaking to them, you will get
more yeses.
SPEAKER_00 (15:21):
Oh, I love it.
Oh, that's so good.
You are such a good writer.
You're very clever.
I love it.
I like clever writing.
Writing my my alley, speaking mylanguage.
All right, so a lot of ourlisteners are working in um
marketing spaces, digitalspaces, content creators,
business owners.
Shout out to Nell.
Thanks for dropping in thecomments.
She said she already has hernotebook out and she's taking
(15:42):
notes, which is oh, awesome!Yay! Not at all surprising.
Um so, you know, in thatsometimes it's hard.
And I kind of alluded to thisearlier.
How do you know how much orwhich personal stories that are
worth sharing versus what shouldstay private?
SPEAKER_01 (16:00):
Yeah.
I get this question a lot, and Ifeel that there was not an easy
answer to this because every oneof us are different.
What I may be open to sharing,Amy, you may be like, uh, no,
I'm not sharing that becausewe're different people.
And what you're open to sharing,I might be like, oh, I'm not
(16:21):
sharing that.
So we have to choose and decidewhich stories we feel we can
share.
And, you know, one, we have toremember because we are business
owners, we are out there, wewant to maintain authority, so
we don't want to decrease ourauthority, so we make sure we
want to make sure that we havekeep that authority, but yet
(16:42):
build that authenticity and thatconnection.
So, how you do this, it goesback to really going inside of
you and understanding what storydo you do you feel called to
share because stories you don'twant, you don't feel called to
share.
(17:02):
Because, like you said, thereare stories.
I have stories upon stories, butnot all of them are meant for
now, and not all of them willever be meant to share because
it's like a story maybe betweenme and someone else.
So I'm gonna keep that storymore, maybe more in my heart
than out there.
So you really have to find.
(17:23):
I feel like this is where it'slike not an easy answer, but go
back inside, go back inside andfeel your body while you're
sharing your story.
If you're feeling excited andlike clever and like, oh, this
is juicy, you know it's a goodstory.
If you feel less ofapprehension, and like eh, maybe
(17:45):
it's not the right time.
And one of the things I didcreate was a storytelling um was
a storytelling journal, and Iput I have all these
storytelling prompts in there sothat way you can not only share
in a safe space, but then toidentify is this a story I want
to share?
Is this a story I'm willing toput out there?
(18:07):
You know, how does it make mefeel?
And so that that's that can be areally great resource for those
who are practicing acknowledgingwhat's going on in our bodies as
they write, as well as maybehaving that better understanding
of where is your personal line,because we're all going to have
(18:29):
it, and sometimes we may sharewe may overshare, and that's
okay.
We're human beings, and justlove from that and understand
what was it that what was theline that I crossed.
Okay, how can I put that, youknow, maybe in a boundary for
myself so I can still be seen asan authority, but still be
authentic and be me at the endof the day.
SPEAKER_00 (18:51):
I think your your answer was 100% accurate and
clear.
It was a definitive answer andthe fact that the answer is
within you.
And it's really about thatbalance and that tension of uh
your authenticity and um yourauthority, like trying to kind
of keep those in balance.
And then I love the idea of likelistening to your body,
(19:14):
listening to your gut.
We talk a lot about that inepisodes past, and how,
especially as women, that's kindof our superpower, but we
discount it so much because itdoesn't feel like what the world
tells us, which is logic, logic,logic, and not body sensations,
which is informing so much thatwe kind of ignore.
So I love that answer.
SPEAKER_01 (19:32):
Yeah, we love that.
Yeah, that's something I'vediscovered.
And you know, I I have to tellmy clients, I'm like, I can't
answer that because you have togo back to you and what feels
good to you, and that's gonna bedifferent for everybody.
SPEAKER_00 (19:48):
And do you find as well that like I mean that
telling that first story isalways scary, but I also think
the input you receive after,like you said, it's like you're
you are either going to breakthrough and find your audience
and get them to convert by doingthis, or you're gonna learn
something.
And if you kind of look at it asthat, that's when like the
bravery comes.
(20:08):
It comes after the action,right?
Not before it.
It's gonna be scary to tell thestory and do the vulnerable
thing.
But when you see the positiveoutcome, to me, at least in my
experience, that is ha that iseasily reinforced my desire to
be more open and vulnerableabout a lot of things in years
past that I never would haveconsidered.
Um, because you constantly getthat positive feedback.
(20:29):
So it just becomes easier overtime.
So just understand listeners,like it'll be hard the first
time, you know?
Um, and then next time it'll bea little easier each time,
right?
Do you feel the same?
Oh yeah.
SPEAKER_01 (20:40):
Oh yeah, 100%.
I mean, because doing somethingfor the first time, you you
don't know what you're doing,you're winging it and it's the
first time.
And sometimes like you land, andsometimes you may not, and
that's okay.
It's all born in.
All going in.
SPEAKER_00 (20:54):
And I mean, what we're talking about here too, I
mean, outside of just the fearis like that tension between
being authentic and beingstrategic.
So, you know, how do you helppeople find that balance where
their story feels genuine andserves their business goals?
Because I think that's anotherkind of area that can feel a
little tricky and graysometimes.
SPEAKER_01 (21:14):
Yeah, yeah.
I always think go back to yourthree no's.
Go back to that, you know,because there is a place for
your for being strategic, okay?
There is.
There is you need the strategicand logic because there's people
who need that, okay?
And there's gonna be people whoneed the emotional and that they
(21:35):
need to feel warm and good andfuzzy on the inside.
I'm kind of one of those people.
Like, I'm also strategic, but Ialso want to feel good on in on
the inside.
I want to know, I want to feellike I know you.
Like that's bottom line.
I want to feel like I know youbefore I hire you.
That's just me, but there's someother people who are very
logical.
And if you explain, like we'regonna do this, A, B, and C,
(21:56):
they're there.
So this is where I would say goback to your three no's, know
your audience, know thestruggling desires, and know the
solution, and pull out somestories from you know, all three
of them, doing your strategicmarketing, you know, content
marketing plan that you have.
And then, yeah, so you're gonnabe doing a mix.
(22:19):
So I say do a good mix.
So you're answering the logicalperson, the rational person, the
wheel is, and you're answeringand talking to the people who
need that good, warm, fuzzyfeeling from you.
So having that mix is gonna bereally good for you and your
marketing.
So, yeah, maybe like you couldpick days where you share more
(22:40):
of that emotional connection,those stories, and maybe some
days where you're just doingmore logic, or you could do
every other post.
I mean, because I do posts forthe logical people, but I also
do posts for the emotionalpeople.
So it has its place.
It's just I always say find thatbalance.
If you're finding that, oh, I'mgonna do logical, throw a story
or two in there.
(23:01):
If you're doing all stories andyou know you need some logic, do
a logic, you know, more thatlogical strategic post.
SPEAKER_03 (23:09):
Um just keep it balanced.
SPEAKER_01 (23:12):
It can be hard, but that's why it's really good to
have some type of content planto know and see the balance of
it all.
I'm just a visual person too, sohaving that can help.
Like, okay, this is I'm doingtoo much of this.
Let me go back to this, youknow, whatever kind of post I
need to be doing.
SPEAKER_00 (23:29):
Absolutely.
Absolutely.
Fantastic advice.
Let's keep on this strategytraining because we love good
strategy.
Um, you work on the speakers andpodcasters and social media
creators who are working on amultitude of platforms.
Does your storytelling approachchange depending on the
platform?
Or um are there some coreprinciples that are universal
that go across the board?
SPEAKER_01 (23:51):
Yeah.
You know, I we know when I'mdoing a podcast like this, it's
so much easier to get authenticand share, and it's also easier
to get into the strategy, right?
I don't really I may not bedoing a lot of storytelling, per
se in the storytelling frameworkin my podcast.
(24:12):
Um, because I I just share a lotof stories anyways.
Yeah.
And one thing that I know I Iaim for is not whenever I was
sharing stories, but maybe notthen, but I will be sharing like
some outcomes, like about myclients, you know, what they did
and their outcomes, or how Idiscovered how to be strategic
(24:32):
versus you know, get into thatemotional side in my own content
marketing.
So it does play a different rolewhen you're speaking versus when
you're writing.
So I do feel that there was adifference.
Yeah.
The main takeaway is that I wanteveryone of you to hear to find
ways to be you to share stories,whether that's about you or your
(24:56):
clients, and then always find away to turn it back to a result
that they experience, youexperience, maybe what the
podcast host is asking you, andand also letting people know
about some of the offers you do.
You can say it in like reallyeasy ways, like you know, the
storytelling journal I wastalking about.
That was an easy way I couldtalk.
(25:17):
I I just slid that in.
I'm not promoting it, I'm justsaying you could use it if you
wanted to.
So you can always tie in allthree of the storytelling
framework or formula into yourtalk.
It doesn't have to look perfect,right?
But you could tie it all in.
It should always be a red threadto everything you're saying.
(25:38):
Uh that's the same way with thestorytelling post, is you want
to have that red thread tyingeverything together, nice little
bow.
Yeah.
That's the same way you shouldbe on a podcast or speaking or
doing a workshop wherever you'reat, using your voice in any
capacity.
SPEAKER_00 (25:55):
And that's so that's so important.
That it's something small that Idon't think we always
acknowledge and realize.
But look at every great author,speaker, coach that you've ever
seen out there.
Like they there's consistency.
What you're talking about there,Monica, is consistency in the
story that you're telling,because that is what builds
credibility, authority, andtrust.
And I think sometimes we forgetthat, that it needs to be there.
(26:18):
And sometimes it evolves, youknow, organically, sometimes it
evolves intentionally, buteither way, like you, I think
finding that and having thatthread throughout, that's so
important.
So great, great advice, Monica.
I love it.
Um, my next question, you know,I'm gonna actually build on it a
little bit.
It was initially if like, whatif I don't have a dramatic story
(26:39):
to tell?
Um what if I don't have a bigtransformative story to tell?
I will also add to this for someof our listeners that I know are
here and listening with us now.
What if I don't feel like I'm agood storyteller?
So it's not even I don't have agood story to tell, but I don't
feel like I'm a greatstoryteller.
Do you do we need to have a bigtransformation to tell a good
(27:02):
story?
Do we have to be a goodstoryteller to tell a good
story?
No.
SPEAKER_01 (27:06):
I I don't, I've never seen a bad storyteller,
you know, because it once againis a practice.
Some of us are naturally good atit, some of us need that
practice, and that's okay.
It's okay.
And you don't need a bigtransformation.
You know, a lot of peopleassume, oh, I need to have this
rags from wishes, and I don'thave that story.
(27:29):
I came from a middle classfamily, and you know, we never
went for naught for anything,and you know, I mean, I don't
know, like we didn't we didn'thave that, and then that's
right, my business.
So there was none of this likerags or wishes.
I feel like I don't have thisbig transformation or I was you
know living on my last dollar,you know, you hear the stories.
(27:53):
Um, but one of the most powerfulthings that I know has
transformed a lot of people'slives in my audience, and who
have been like, Monica is thatstory that has helped me to be
like, I need you, like I needyour services, like that's
poured them in, is whenever Ishare the minor ships because
(28:16):
our lives are made and definedby minor ships, yeah, sometimes
they're negative, sometimesthey're positive.
Oh my gosh, and a lot of peopleare stuck on minor ships.
SPEAKER_00 (28:29):
Uh-huh.
SPEAKER_01 (28:30):
But if you can show them like that minor ship, like
you know, one day, like forexample, whenever I was pregnant
with my youngest son Corbin, Iwas past 40 weeks, and you've
been pregnant, you know, goingpast 40 weeks, you're just
ready.
You're just ready.
You're like, get this baby outof me.
And I woke up one morning and Ijust said, I'm gonna have him in
(28:50):
the next 24 hours.
So I acted as if he was comingin the next 24 hours.
I decided just to be like, I'mnot, you know, even if he
doesn't come, it's be okay.
I'll still be pregnant, it'll befine.
I'm just gonna out like that.
So, and then of course I had himthe next day.
So that's not like that's not abig transformation, it's not
(29:11):
really even a big thing, butit's a shift I made, and I could
tie that easily into yourmindset shifts for your content
or your stories, like how toshift that into oh, it's not a
bit this big transformation, butyou don't need one to shift
someone's perspective.
SPEAKER_00 (29:31):
Oh my gosh.
SPEAKER_01 (29:32):
More than likely, our perspectives are not gonna
change like dramatically becauseof what one person said, our
perspective is gonna shift likeone percent at a time, right?
So just focus on the lessons,the shifts, the the micro
(29:52):
moments, the decisions you made,because those to me are more
powerful than those wagon wishesstories.
I mean, they're Nothing wrongwith that.
Share that.
We love a good share that story.
Yeah, share it.
But in but in but you know theships too.
SPEAKER_00 (30:10):
I this is uh such such a great piece of advice,
Monica, because I think that thesmall moments can have such
significance.
And again, we diminish anddownplay them, but they are so
relatable, right?
Because the big moments, wecan't all say rocks to riches,
right?
We can say middle class toriches, so we could say we can't
say rich to riches, but likethere's there's something really
(30:34):
magical in those small momentsand small instances.
And like you said, it kind ofmakes me realize now looking
back, Monica, I think we'recoming close to like 200
episodes of this podcast.
And you know, one of thequestions that I kind of
routinely go to is like, whatwas that pivotal moment when?
And it always kind of rubbed methe wrong way.
So I don't know why.
(30:54):
I started taking it out,actually.
Um, and it would always botherme and it kind of rubbed me the
wrong way.
And I think because that'sbecause subconsciously I always
knew that for everybody's story,it was not there was there might
have been a moment, but for themajority of us that have made
powerful shifts in our lives andour careers, it was a number of
(31:14):
tiny little moments that made uswake up and realize so maybe the
moment you woke up, it wasn'tanything major.
It was actually just aculmination of all these small
moments coming together to bringsomething to light.
So good.
So good.
Oh my gosh.
And then uh yeah, Danellerecommends to anybody who loves
(31:36):
listening to um storytellers whoare bad storytellers, the the
moth radio hour.
Um, it's a good one to listento, and then they think they're
all bad, and she says none ofthem are bad.
So I'm gonna have to check thatout too.
So thanks, Danelle.
Yeah.
SPEAKER_01 (31:50):
Yeah.
Yeah.
And remember, it's just apractice.
It's just it's a skill, likeit's a skill, and you have to
practice, and you know, stop atthe you know, one of the
challenges I would challenge youall the listeners is to start
practicing.
How can you pull a story fromyour day and just share it?
(32:11):
And not only that, but could youtie it back into your business?
Because that's a good practiceon like storytelling and
beginning to see what works,what doesn't, what resonates,
what doesn't, but it gives youthat conf it builds a confidence
to start saying, like, oh, I canactually share this story really
well.
(32:32):
Like, I I mean every day I gothrough, you know, and I see
stories everywhere, and I couldtie that back into my business,
but that's because I've beendoing it for years, you know,
pretty much all my life.
Right.
So just stop practicing that waybecause that's gonna build
confidence.
I would say you'd be writing ajournal first to get the noise
out.
SPEAKER_00 (32:52):
Yeah.
No, that was my next question.
Yeah, that's my next question.
Is if someone's listening todaywho wants to start implementing
the framework, what is thatfirst step they should take to
identify the most powerfulstory?
So journaling sounds likedefinitely one of them.
Would you add anything else tothat?
SPEAKER_01 (33:06):
Yeah.
I will love, like for those ofyou who are like, I yes, like I
want to start storytelling.
I got stories galore.
Here is what I want you to dobecause I know you can get
overwhelmed with all the storiesthat you can share.
I want you to go back to yourthree no's, know your audience,
know the pain and struggle anddesire, and then know the
(33:29):
solution.
What I would love for you to dois go to each one and identify
at least three stories in eachone.
That would give you nine storiesto pull from.
So really begin with with theknow your audience.
Think about well, what are thethree things my audience needs
to hear right now?
You know, where are they at?
(33:49):
Where do they want to go?
What is it that they aredreaming of, or maybe though
what you know, it's a know youraudience.
Like if you're pulling out, theyare these type of people.
What is their day-to-day?
Second one, it's knowing thestruggle.
You know, get two po you know,maybe find two stories on um
their struggle.
Their struggle was probably yourstruggle, and then pull out one
(34:12):
story about a desire they have.
And it could be a desire thatyou have achieved, even if
you're like, I'm still not thereyet, you're still somewhere that
somebody wants to be at.
They wish they could be whereyou're at.
So don't take that for granted.
And you can share some shifts orsome lessons you had to learn,
(34:32):
or whatever it could be, and ofcourse, know the solution.
These are where you're going tostart talking about how you came
up with your offer, why you cameup with your offer.
It could be case studies,testimonials, walking people
through.
When Susie K to me, she was likethis.
Going back to know your newaudience.
And when we began workingtogether, she, you know,
(34:54):
accomplished this.
And then going to thecompetition, and then, of
course, a resolution, right?
Of hey, this is my offer.
Like, come work with me.
You want these same results.
So start there, and then I wouldsay, like, you know, then it's
gonna be you writing them andposting them.
unknown (35:15):
Right.
SPEAKER_01 (35:15):
And it's gonna be the implementation that you have
to begin doing.
SPEAKER_00 (35:20):
Love it.
That is so fantastic.
I I don't know about y'all, butI'm excited to get some time
maybe later this afternoon toput this to the test.
I love it.
All right.
Um, looking ahead, um, you know,I think in an era where, like
you were saying, where AI isvery prevalent, um, where
personal branding, gosh, I lovemy last.
I oh no, I wasn't, it wasn't mylast episode.
I guested on a show earlier thisweek.
(35:43):
And um, the group that I wasinterviewing with, they they do
uh personal branding.
And I finally just opened mymouth about it and said, you
know, I have nothing againstfolks who do personal branding.
I have a problem with the wordpersonal branding because it
feels inauthentic, it feelscontrived.
It feels like I'm putting on themask of what I want everybody to
see and perceive of me versus mejust being authentically me
(36:05):
consistently and building andcreating my so-called brand.
It's probably the word brandthat gets me.
So like I have a do I have myown personal brand guidelines?
Is there like a font that Ialways show up in?
No, like I'm a human, right?
Um, so yeah, there was somethinginteresting in in that too.
Um so in a world where there'slike influencers and facades and
(36:25):
celebrity and brands and AI,like where do you start?
Are you how do you see the roleof this more personal
storytelling, which maybe that'sthe word we replace personal
branding with personalstorytelling?
Where do you see that heading inthe next few years?
SPEAKER_01 (36:43):
I'm seeing I'm seeing it becoming bigger
because like we were justtalking about AI, influencers,
all these people who, likeyou're saying, like putting on a
facade.
And I feel like it's somewherein the back of our brains we're
saying, you know, that's fake,or that feels fake, or that
doesn't feel genuine.
(37:04):
Like they're not sharing, likethey're why, they're not sharing
how they got there, they're justlike popping up and be like, I'm
famous, and we all know we allknow that whenever you become
famous, that's 10 years ofblood, sweat, and tears.
Right.
No one's hearing about that.
And then you know, I've beenduped in in that, like, you
(37:27):
know, I get caught up in that,you know.
Oh, well, if I just do it theirway, then I would succeed too,
without thinking about myenergy, yep, who I am as a
person, any of that, you know,like we've all I think we've all
been there.
Yeah, I see storytelling as a uhbecoming more and more um
(37:48):
popular, I guess popular is akeyword, because we're always
gonna have those who are more uhintuitive, and they are going
they already like I I followsome people who know like this
is AI and this is not, and theywill always choose a human above
someone who uses AI.
(38:08):
Not to say AI, like what like Isay, it's not bad.
No, it's just find a goodbalance, is what I'm saying.
You know, it's okay to use AI,but don't allow it to overtake
your voice because your voicehas a unique sound to it, a
unique glow to it.
The more you write, the betteryou get at it.
That's the bottom line.
(38:29):
And storytelling is always,always is going to be a way to
connect.
I mean, you would never seecommercials beer from a piece of
storytelling.
They will always be telling someform of story.
SPEAKER_03 (38:46):
Yeah.
SPEAKER_01 (38:46):
If they're not bearing off, why should you?
And I know in the speaker world,more speaking coordinators are
looking for speakers who can notonly share a powerful story, but
make people laugh and have apresence about them of not only
(39:07):
that ease, but you can just feelthem.
Yeah.
And I've been hearing that froma couple of like the speaking um
people that I have been workingwith, and I'm a part, you know,
part of some groups.
And that's the number one thingthat they've been talking about.
It's just like they don't wantto feel like this is AI, they
(39:28):
want to feel you.
SPEAKER_00 (39:30):
They do, they do.
I love it.
Yeah, people we love to seeother people on their element,
right?
And like vibing their vibe andbeing themselves because it
feels like permission for you todo the same.
And it's like you said earlier,it's it's showing you and them
that you are someone, you aresomewhere that somebody else
wants to be at.
By the way, you got you gotquoted in the chat with that
(39:51):
exact thing right there becausethat was so important, such a
good reminder for those who arelistening.
And this is why we changed upsome of the events we've been
with Together Digital recently.
We did this, I said what I said.
Instead of putting a speaker infront of the room with slides
telling us how to like live ourlives and create boundaries.
This whole topic was not yoursuperwoman.
And we put people in groups offive, and then we asked them
(40:12):
some very deep questions aboutwhere are they still being the
yes girl and what boundary havethey recently created or they
need to create to see a change,and then what does enough look
like for them?
And it was so cool to watchthese women like dig in and
share their experience and sharetheir story because, like you
said, our lives are somultifaceted, and there's so
(40:34):
many layers of experience andlife that are thrown in there
that there's never one personthat has the authority and the
answer.
What you only have is your ownauthority and your own answers,
and really finding the ways inwhich you can show up and share
that and tell those stories andbe what you're saying, I think
is relatable as well, is whatmakes you magnetic, right?
(40:55):
That's what makes people want tohear more from you.
SPEAKER_01 (40:58):
Yeah, and remember, sharing yourself, sharing your
story is healing, not only foryou, but for your audience.
Like, you know, people can findhealing in your story and in
themselves, and that's like sopowerful.
Like you don't see, you may notsee it, but I've had you know
(41:19):
one client come into mind, and Imean, I could just I see her
growth because she keepsrelating back to my stories, and
she, you know, and because I'msharing, it empowers her to
share and empowers her to openup.
She's already a really authenticperson, but it empowers her to
open up even more in a way thather clients may not may not see
(41:41):
her, and so it's healing, it's ahealing bomb.
That's why there's so manymemoirs out there, right?
SPEAKER_00 (41:50):
I love it.
And it's not a selfish thing.
I think that's something elsepeople worry about when they
start to tell their stories, isthey're like, oh, I'm just
making it about me.
No, like you're sharing yourstory and getting vulnerable to
to show others that they'reyou're they're not alone.
And that was the one thing thatlike I think got us all in the
feels at the end of our lastevent was you know, we said,
what's one thing we're takingaway from tonight after the
(42:12):
event and the conversation andthe learning shared?
And one of the women said, I'mleaving not alone.
And I was like, Oh, I love it.
SPEAKER_01 (42:20):
So yeah, that's okay.
Oh, go ahead.
I'm sorry, Amy.
SPEAKER_00 (42:24):
No, no, you got it.
unknown (42:25):
Go.
SPEAKER_01 (42:25):
Yeah, I I you could be obsessed a community with
your story.
And I think we forget thatbecause people, I mean, I I have
had people tell me, like, I Iwanted to work with you, but I
didn't know how until I like Iheard this story, or till you
open up this offer and you sharethis part about yourself.
You know, so just know thatyou're creating a community with
(42:46):
your story.
People are gonna identify youwith your story, and that's just
really cool.
And like I said, it you can feelfree to just share your story
just because you want to shareyour story.
And you can always share yourstory to create more source too
when you use a storytellingframework.
SPEAKER_00 (43:05):
Love it, love it, love it, love it.
All right, um, uh live listeningaudience.
I know you guys have beenpopping today, so lots of good
comments, lots of goodconversation.
But if you have questions, feelfree to uh drop them in.
Oh, here we go.
Terry's right on it.
How do you get over the feelingthat vulnerability feels like a
sign of weakness, especially ina professional setting?
(43:25):
Great question, Terry.
Thank you.
SPEAKER_01 (43:27):
Wow, that's a deep question, Terry.
Hmm.
I think it goes I feel likethere's different facets to
answer this question, so I'mgonna try, I'm gonna do my best.
If I was feeling like sharingmyself is a sign of weakness,
(43:47):
and you know in your head alwaysnot, but maybe your body is
feeling it, I would recommendtaking some time.
I know I I don't always likedoing this, but it's so healing.
Taking some time for yourselfand really identifying that
(44:08):
moment where you associatedwhenever I show myself is
weakness.
Yeah, because that's going to bethe one place that you can
start, you can identify wheremaybe that memory, and you can
start healing it.
And then once you start workingon that piece, then it's gonna
(44:28):
be, you know, you will neverfeel ready.
Okay, you will never ever feelready.
There's a point where you willneed to take that action.
Scared, you might be scared, andit's okay, it's okay.
You can do it in a safe area.
Like I offer in my coachingprograms that safe space to
(44:49):
share, of course, before youpost it, because sometimes we
just need that.
So when you're ready to share,now you won't be ready when you
know I I I I need to share, thenyou can start practicing that
shift of sharing my story ispowerful.
(45:10):
And but it it can't I don't knowif it's gonna happen until you
heal that memory and what itfeels in your body.
I would also suggest I love EFTtapping, like that has been a
big go-to of mine.
SPEAKER_00 (45:24):
Um, so go back and read the friends.
No, it's not so crazy.
I was really just literallythinking, oh, we should talk
about EFT.
Continue.
SPEAKER_01 (45:35):
Yeah, yeah.
Oh, that's so awesome.
Um, yeah, I love that because itjust helps move some of that
maybe muscle memory that youhave.
Um, it helps move some of thatenergy.
I've also found that sometimesmy body needs more.
And so sometimes I like toshake.
(45:55):
I, you know, since I have athree-year-old son, sometimes I
just put on music and be like,let's dance and shake.
And here I am shaking, he's justdancing.
Uh, so we do that for a coupleminutes.
So take care of your body, yourinternal, you know, before you
can go out and serve.
Because we have to take care ofus before we are out there
serving others.
(46:16):
Um, that's probably my my bestanswer.
Of course, that's great.
If you wanted to dive deeper, weknow we can always do that.
SPEAKER_00 (46:23):
That's amazing, Monica.
I love it.
Yes.
And I I think you're right, youhave to rewrite the story.
You had to find out where thatsource of that core truth came
from and start to like take itapart brick by brick, piece by
piece.
Because I think at some pointyou're gonna start to realize
that sharing is actually a signof strength, not weakness.
SPEAKER_01 (46:40):
Oh, yeah.
Because you you're shifting yourmind, right?
You're shifting that the newerpathways and you're creating
like a new pathway.
And it takes time, it's notgonna be overnight poof.
I'm no, no, it's gonna be littleby little, but it's gonna be a
lot of practice and and gettingout of that comfort zone.
(47:00):
And I would say heal that littlepiece, heal that piece for us
before moving because that couldset your uh nervous system
aflame, and we don't want that.
SPEAKER_00 (47:08):
No, no, that's where the topic is really brilliant.
And I'm like, I'm kidding younot, folks.
It was literally last week'sepisode.
Oh my gosh, I have to listen toit.
All the places where you listento podcasts, it's there.
Um, so Terry coming in withanother hot and curious
question.
I love it, Terry.
What percent of your clients aremen?
I don't remember a manpresenting and showing his
vulnerability.
(47:29):
Wonder what those stats are.
SPEAKER_01 (47:31):
That's a great I never looked at the stats.
Um I I'm trying to think, like,I know that I have listened to
men tell those stories.
Um I think what I've seen, okay.
Like maybe Tony Robbins.
He might I I don't really followhim, but I feel like he would
probably tell his story.
Um I feel like a lot of menprobably share in maybe smaller
(47:54):
settings, unless you're TonyRobbins.
Like, for example, I'm a part ofa networking group, and the the
guy who started the networkinggroup tells his story in front
of a smaller group.
It's it's they're called AchivUniversity, and it's like a
two-day like event uh for thenetworking or for the people who
(48:15):
are in the networking group, andhe tells it in that space, and
there was probably like youknow, 50 people in that room,
40, 50 people in that room, andthat's the only place he shares
his story.
He doesn't tell it online, hedoesn't share it at his
conferences that he hosts likefour times a year.
So I wonder there's somethingthere sometimes, right?
(48:36):
Um, but yeah, so that issomething that I would be
interested in to know.
And I was like, I need to likegeek out on this and look up
what's the stats.
SPEAKER_00 (48:45):
Well, and if I had so, like, you know, just in
general, humans are hard onother humans about
vulnerability.
And I think conditionally, as ifpeople who are conditioned to
nurture women are allowing forand I think capable of more
vulnerability just inherently onhow we are conditioned socially.
However, yeah, what kind ofworld would we be living in
(49:08):
right now if men did, if theywere able to?
And I think, again, I think itcomes back to a lot of social
constructs and systems andconditioning, toxic masculinity.
It just doesn't allow for themto be open, honest, and
vulnerable because then they getseen as weak.
We are emotional and they'reweak.
They're not man enough.
They cry, boo hoo, you're ababy, you're a mama's boy.
(49:30):
There's just so much behind allof that.
Um, yeah, I feel like in a lotof ways, and I'm not pointing
fingers or blaming at all.
I'm I'm trying to name thethings that I think are holding
men back from doing these thingsand having these breakthroughs.
And I think as a whole, as asociety, as humanity, like we
all can benefit from morevulnerability.
(49:50):
But you look at people who areat the front of shame and re-uh
shame and vulnerabilityresearch, who do we think of?
Brene Brown, a woman.
You know, I would say anotherone who's alongside her a lot,
that's a man that's a great oneto listen to is Adam Grant.
He talks a lot about times whenhe's really screwed up and made
mistakes.
And for the guys who arelistening, I mean, recognize and
realize those men who have beenvulnerable and and owned their
(50:12):
stories in a lot of the ways inwhich you're talking about here,
Monica, have become extremelysuccessful.
I'm not saying that's like youronly motivation, but it actually
is a tool in your tool belt towhere you can stand out and you
can be perceived as differentand you can reach a broader
audience because you're not juststrutting the strut, you're
actually like talking to men andwomen, which at the end of the
day, you know, that's where I'dlike us all to be able to get to
(50:34):
at some point.
SPEAKER_01 (50:35):
Yeah, yeah.
And Terry, I want to let youknow that um I don't have any
men clients yet.
I would take on a man maleclient, you know, if though the
white fit.
So just answer that question.
SPEAKER_00 (50:47):
Guys, if you're listening, find Monica.
Monica, where can they reachyou?
Where's a good place to connectwith you if they'd like to
connect with you and start somediscussions?
SPEAKER_01 (50:55):
Yeah, you can always connect with me on my website,
monicawites.com.
So writes as if you're writing abook with the S.
WrightsmonicaWrights.com.
If you're interested in settingup a uh a time to just connect
and see we would be a good fitto work together, you can always
get on a free 30-minute callwith me.
(51:16):
I can put that in the chat ifyou want me to, um, however you
want me to do that, Amy.
And that's monicawrights.comforward slash calendar.
I can I can type that in if youwant me to.
And um, so if that's somethingyou really want to do, or if you
want to email me, my email ismonica at monicawites.com.
And you can find me on Facebook.
But my Facebook name is MonicaLynn.
(51:38):
Uh, because I don't know.
I it's just it's been MonicaLynn, L-Y-N-N forever.
SPEAKER_00 (51:45):
I get that.
I get that.
SPEAKER_01 (51:46):
Yeah, yeah.
I am walking on Gideon toLinkedIn.
I just hasn't, I just need tojust make that plunge into
LinkedIn.
SPEAKER_00 (51:57):
Well, here, how about this?
So, all of our uh podcastspeaking guests get a
three-month membership toTogether Digital.
You after this, claim that, doan onboarding with me.
We have got so many members thatare really good at helping you
hone in on your LinkedInpresence that just know it and
understand it inside and out, Iwould include myself in that.
So always happy to do aone-on-one with you because
you've shown up and given us somuch today.
(52:19):
Um, we always want to givesomething in return to our
speakers, but also this groupand crew is just great for
accountability because sometimesit's like the I am a eat the
frog mentality kind of gal.
It sounds disgusting, but it'sfrom a Mark Twain quote that
says the first thing you shoulddo every morning is eat the
frog.
And it's because you shouldalways do the hardest thing
first, because otherwise, ifyou're like me, you just take I
(52:40):
check off everything on my listpossible.
I look so productive, but Ididn't do the one hard thing
that I needed to do all damnday.
So definitely check that out,Monica.
Um, be love to introduce you tothe broader community.
Um, you know, you've offered usso much here today, but again,
it's like that whole um rule ofreciprocity, right?
I really feel like our memberswould have a lot to offer and
(53:01):
help you too because I thinkLinkedIn is a perfect place for
you.
We need we need you on LinkedIn,Monica.
We this needs to happen.
So we'll work on that.
SPEAKER_01 (53:10):
Yes, yes.
I was like, I just I work reallywell with accountability.
So I'm just like, I just needsomebody to hold me, I hold my
feet to the fire.
I'm and that's what I I do withmy clients.
So I'm just like, I need someoneto do it for me.
SPEAKER_00 (53:22):
Right.
You know what?
We gotta check on our strongfriends too, right?
Awesome.
Oh my gosh, this was so amazing,Monica.
So many just like awesomenuggets in this conversation
today.
Um, really, really helpful,really insightful, you know,
really actionable, which isalways something we love on this
podcast, is having actionablesteps, things that we can walk
(53:42):
away with, go into the weekend,hopefully carve a little time
out for ourselves, and justreally spend some time just
sitting in what you've given ustoday, because I think it can
really um do some great thingsfor some of our listeners,
whether it's their business ortheir professional career or
them personally.
Um so everybody who's listening,um, remember the podcast Power
Lounge recording is available onYouTube.
(54:04):
It'll be streaming wherever youget your podcast.
If you found value in today'sconversation and you're not yet
a member of Together Digital, Itotally invite you to check it
out, join.
We have over 48 virtual events ayear, 12 expert masterclasses,
peer groups, uh, an onlinecommunity that's super
supportive and amazing.
We are not meant to do it all,and we are not meant to do it
(54:24):
all alone.
So do yourself a favor and juststab and really find a space
that works for you and thatwants to work with you.
Um Monica dropped and shared allof her information as well.
She dropped her calendar intothe chat.
We will include that in the shownotes.
Please reach out to her and lether know if you want to talk
more.
Monica, again, thank you so muchfor all of your wisdom and
(54:47):
generosity today.
It has been super awesometalking to you.
Um, thank you again for beinghere.
SPEAKER_01 (54:54):
Yeah, you're welcome.
You're welcome.
I was just letting people downthe chat that if you want to
email me, email me your story.
Let me look at it.
Oh, I love it.
Yeah, do that.
SPEAKER_00 (55:03):
That is okay.
SPEAKER_01 (55:04):
So thank you for having me.
SPEAKER_00 (55:06):
Oh, our pleasure.
Our pleasure.
Well, on that note, we'll wrapit up until next time, everyone.
Please keep asking and keepgiving and keep growing.
We hope to see you next time.
Bye, everybody.
SPEAKER_02 (55:24):
Produced by Heartcast Media.
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