In this episode of Torch Talk, Lindsey sits down with Sarah Mast, marketing director, strategist, and storyteller, whose career path has spanned customer service counters, retail floors, product development teams, and digital strategy boards. From her early days in dental offices and banking to leading marketing at QSI, Sarah’s journey shows how every role can shape a bigger picture.
Sarah shares how going back to school in her mid-twenties reshaped her career, what she’s learned about balancing education with motherhood, and why marketing is about more than tactics. It’s about connecting with people. The conversation also dives into the rapid changes in digital marketing, the role of AI, and what younger professionals should know before jumping into the field.
In this episode, you’ll hear:
• How each step of Sarah’s career, from customer service to director, built her marketing perspective
• What it’s like to pursue higher education while raising a family
• Why TikTok and Pinterest matter in today’s marketing mix
• The impact of AI on search, content, and consumer behavior
• Sarah’s advice for young professionals entering the marketing world
This is a candid, insightful conversation about resilience, creativity, and the career paths that don’t always look straight, but lead exactly where you’re meant to go.
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