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August 28, 2024 31 mins

In this episode of Toy Business Unboxed, join me, your host Jason Hsieh, as I sit down with Ehi, the incredible founder of Little Art and chairwoman of Women in Toys. Ehi's journey from a successful attorney to a creative powerhouse in the toy industry is nothing short of inspiring. We'll dive into her story of transforming a pandemic project into innovative toys that blend creativity with marketing. Plus, learn about her pivotal role in advocating for women in the toy business. Ehi shares insights on the benefits of her legal background, the support provided by Women in Toys, and top advice for budding toy entrepreneurs. Don't miss this engaging and insightful conversation!


⭐️ Highlights:


00:00 Introduction to Toy Business Unboxed

00:50 Meet Ehi, Founder of Little Art

01:25 Ehi's Journey from Law to Toys

02:22 Creating Little Art During the Pandemic

03:35 Joining Women in Toys

04:35 Impact of Legal Background on Toy Design

06:19 Innovative Products and STEAM Concepts

07:43 Certified Play Expert Program

08:14 Supporting Women in the Toy Industry

14:53 Empowerment Day at Licensing Expo

17:24 Balancing Roles and Staying Organized

28:52 Advice for Aspiring Toy Entrepreneurs

30:19 Conclusion and Contact Information




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This episode is brought to you by www.toy-launch.com
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