Strategic Demand Generation That Drives Revenue at Trade Shows - Alison French

Want to generate real revenue—not just badge scans—at your next trade show?

In this episode of Trade Show University, we sit down with Allison French (founder of ShowScout & LTO) to break down how strategic demand generation transforms trade show performance.

If you're tired of:

• Low-quality leads
• Random booth traffic
• Weak ROI from expensive events

…this conversation will show you how to target the right buyers, align sales and marketing, and turn trade shows into a predictable revenue channel.

You’ll learn how to:

• Identify and connect with your ideal attendees BEFORE the show
• Use data and intent signals to prioritize high-value prospects
• Align your sales and marketing teams for better results
• Turn booth conversations into real pipeline opportunities
• Use strategic incentives (the right way) to drive qualified engagement

👉 If you want more meetings, better leads, and measurable ROI from events, this is a must-watch.

Connect with Alison French:

• LinkedIn: https://www.linkedin.com/in/frenchalison/
• Web: joinlto.com

Connect with Jim Cermak:

• LinkedIn: https://www.linkedin.com/in/jimcermak/
• Web: tradeshow-ready.com
• Book a Discovery call with Jim: https://scheduler.zoom.us/jim-cermak

Have a BIG Show coming up in the next 30-60 days? Get your company Tradeshow Ready!! Visit https://tradeshow-ready.com