Are you keen to dive deeper into France and create immersive itineraries for your clients?
In this episode, I chat with Clelie Collas, the Trade Marketing Manager for Atout France Australia and New Zealand. Clelie shares highlights from her recent trip to France, including her experience on the direct Perth-to-Paris flight and innovative wine tourism offerings and immersive wine and food experiences.
We also talk about what’s coming up for France in 2025 - major events like the reopening of Notre Dame Cathedral, the Tour de France’s exciting route, and the 20th anniversary of the Loire Valley’s cycling paths. Clelie shares how travel agents can stay connected with Atout France through resources like the France Connoisseur training programme, AI itinerary tools, and regional newsletters.
By the end of this episode, you’ll have practical tips and insider knowledge to better sell France as a diverse destination for all types of travellers.
What’s your favourite French region or experience you’ve planned for your clients? Let’s connect on LinkedIn—I’d love to hear about it and share more tips for selling France!
References Mentioned in the Show:
Atout France: https://www.atout-france.fr/
France Connoisseur training platform: https://elearning.atout-france.fr/?lng=en
Destination Vignoble: https://destinationvignobles.org/
Metropolitan Museum of Art: https://www.metmuseum.org/
Loire Valley: https://www.loirevalley-france.co.uk/
Tour De France: https://www.letour.fr/en
Travel Trade Connect: https://www.travelagentfinder.com.au/travel-trade-connect
Explore France YouTube channel: https://www.youtube.com/c/ExploreFrance
Connect with Clelie and Atout France
Explore France on Instagram: https://www.instagram.com/explorefrance
Explore France YouTube: https://www.youtube.com/c/ExploreFrance
Clelie's LinkedIn: https://www.linkedin.com/in/cleliecollas
Connect with Destination Webinars:
Charlie's LinkedIn: https://www.linkedin.com/in/charlietrevena/
Charlie's Email: charlie@destinationwebinars.com.au
Destination Webinars' Library: https://www.destinationwebinars.com.au/webinar-library/
Destination Webinars' Facebook: https://www.facebook.com/destinationwebinars
Destination Webinars' LinkedIn: https://www.linkedin.com/company/destination-webinars/
Thanks so much for listening!
I love hearing from travel people, so feel free to reach out.
If you have any requests let me know and I'll try to get them on.
Cheers, Charlie
Connect with Charlie Trevena
Founder & Host | Travel Agent Takeaways Podcast & Destination Webinars
Charlie's Email: charlie@destinationwebinars.com.au
Charlie Trevena LinkedIn: linkedin.com/in/charlietrevena
Destination Webinars' Library: destinationwebinars.com.au/webinar-library
Destination Webinars' LinkedIn: linkedin.com/company/destination-webinars/
Destination Webinars' Facebook: facebook.com/destinationwebinars
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