Selling Peace of Mind: How Holafly Turned eSIMs into a Global Travel Essential

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Staying connected has become an essential part of modern travel. Whether you're finding your hotel, booking a ride, navigating a new city, or simply letting family know you've arrived safely, reliable mobile data can make the difference between a smooth arrival and a stressful one.

In this Company Spotlight, Dan sits down with Jo Juliana Turnbull, Senior Growth Marketing Manager at Holafly, to explore why eSIMs are quickly becoming a travel essential. Jo explains how eSIMs work in simple, practical terms, from checking if your phone is compatible and knowing when to activate your plan to answering common questions about keeping your existing phone number and how easy the setup process really is.

The conversation also explores what travelers are really looking for when they purchase an eSIM: confidence. From instant connectivity on arrival and unlimited data options to coverage in more than 200 destinations and 24/7 customer support, Jo shares how Holafly is helping remove one of the biggest pain points of international travel.

Beyond the traveler experience, Dan and Jo dive into the business behind one of travel's fastest-growing categories. They discuss how Holafly has built a globally recognized brand through creator-led marketing, why authentic content consistently outperforms traditional advertising, and what changing traveler behavior reveals about our growing reliance on staying connected. They also explore the rise of digital nomads, longer-term travel, and why eSIMs are increasingly being bundled into trips through travel advisors, tour operators, and other travel partners, much like travel insurance has become today.

Learn more at holafly.com.

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Episode Transcript

SPEAKER_02 (00:05):
Hello, everyone, and welcome to a special spotlight
edition of Travel Trends.
This is your host, DanChristian, and I'm thrilled
today to welcome one of ourbiggest partners and supporters
that we're finally able to do aspotlight episode on.
They were a key part of our AISummit last year.
They actually sponsored our SunDestinations series, and they
are a big part of season eightahead as well.

(00:26):
So the team that you have beenhearing about that I have been
mentioning is Olafly, and theyexist in the eSIM space, which
has been rapidly growing overthe last few years.
So I was really keen to bring onthe team, but specifically, I
was very keen to introduce youall here to Joe Turnbull, who is
the senior growth marketingmanager at Olafly.

(00:50):
So, Joe, welcome to TravelTrends.
It's so great to have you withus.

SPEAKER_00 (00:53):
Well, thank you very much, Dan, for having me on the
show today.

SPEAKER_02 (00:56):
Fantastic.
No, I'm really looking forwardto our conversation.
And I want to make sure that weactually start for any of our
listeners that are not familiarwith Olafly, the more and more
people I meet, they already knowabout Olafly.
I went on a trip just a coupleof months ago to Cancun, and I
was going with a company calledNexus Tours.
And every email I got from themencouraged me to make sure I had
my Olafly eSIM.

(01:18):
And so I know how many peopleare familiar with the brand
given uh how much growth you'vehad in the last several years.
But for those people who are notfamiliar with Olafly, would you
mind just giving us a bit of anoverview of the company, where
what you when you started andand what you guys do?

SPEAKER_00 (01:32):
Yeah, well, thank you very much, Dan.
So you know, I'm GrowthMarketing Senior Manager here at
Olafly, and we've been in theindustry uh since uh 2018, and
we are in the uh eSIM market.
So we're very fortunate to be inthis um relatively, I suppose,
new category that we have seen.
Uh we started obviously quitesome time ago, and we have been

(01:56):
working and expanding eversince, uh, growing to quite a
large uh team, uh remote, uh ourremote global team.

SPEAKER_02 (02:04):
Fantastic.
And for those people who arefollowing along, I know a lot of
our listeners like to multitask,and you've heard me mention the
name multiple times, Olafly.com,which is H-O-L-A-F-L-Y, since
there is a Spanish connectionand Olafly, so hello fly, but
Olafly or esim.olafly.com.
Uh but before we get more intothis category and where you guys

(02:26):
are seeing growth and some ofthe trends in this space, tell
us a little bit about yourbackground, Joe, because you
have a very interesting globalperspective.
And so your accent to many ofour listeners sounds American,
but that's actually a portion ofyour story.
So tell everyone about yourglobal travel experience before
join joining Olafly.

SPEAKER_00 (02:44):
Thank you very much.
Yes.
So actually, my dad was in thetelecom sector, and so we moved
around a lot when I was younger.
So we lived in uh six differentcountries by the time I was 13.
Some of that was in the UnitedStates, near DC, and we also
spent some time in Japan,Sweden, uh, Doha, Vanuatu, and
England.
And then myself as an adult, Ispent some time in France during

(03:07):
the Erasmus at Paris BusinessSchool, uh, Dauphine.
And also I moved to Australiaand um uh moved to a couple of
countries in Europe as well.
So um, yeah, I really enjoyedworking globally and I really
enjoyed the role at Olifly.
I actually worked in telecomsbefore I was account director at
an agency in London where we hadOrange as one of our clients.

(03:30):
And also before that, I actuallyworked client side or brand
side, and we actually did gameswith mobile phones, and one of
our biggest clients was back inthe day, Motorola's.
This is way before the iPhone.
So really happy to be back inthe telecoms but space, but this
is more telecoms and travel.

SPEAKER_02 (03:46):
Uh well, I'm sure you also remember not only
having that experience of livingaround the world, but going back
uh in time to when you actuallyneeded a phone card and you
would go to a phone, a payphone, and actually have to make
sure you had your phone card andscratched the number and you get
so much credit for your longdistance calls.

SPEAKER_00 (04:03):
Yes, it is true.
It was really difficult actuallyto be connected back then, and
uh I always looked to see howhow I could do that.
It was more of uh obviously thatwe didn't have the internet us
that back then, and so you hadto do your own research.
And that's why I really likeOlifly um because really it is
the only e sim that keeps youalways connected.
And it's also the the easiestway to stay connected when you

(04:27):
travel.
Because you were asking earlier,you know, what is Olafly and um
what's the company about?
And really, we're about bringingthe peace of mind to your trips,
we move friction, and we'reabout keeping it uh simple,
instant, and and reliable, andjust making sure that you're
always connected.

SPEAKER_02 (04:44):
Well, it's interesting.
I mean, just fast forward tohere we are in 2026, and we
actually just did a a blog postwith Olafly to highlight kind of
the seven ways to make sure youcan de-stress your trip by
making sure you're connected.
I think most of us know theanxiety of not having access to
our phone, or specifically, evenif we have our phone and we're
not connected, when we land at anew destination, that just

(05:04):
having that comfort level thatyou can communicate with either
your transfer or have uh mapsand just be able to know where
you are and to be accessible.
And it's um it's essential.
So it's amazing to think that,especially like our kids in the
next generation, they'll neverknow anything else.
But we are we know how valuableand important that is.
But still, people today, youknow, they're you know, they're

(05:24):
on different roaming plans withtheir phones, they don't
necessarily understand whate-sims are.
So that's some of the things Iwant to get into in our
conversation today.
But before we do, let's justfinish off on your background
because it is quite interestingthat you know, with your role
being a growth marketingmanager, and that role, I
obviously, you know, the mostimportant role in marketing
these days for most companiesthat uh someone is overseeing

(05:47):
the growth marketing, especiallya company that is fast growing
like uh Olafly is, you need tohave a really diverse set of
skills.
And it certainly starts withperformance marketing.
And I know your background fromSEMrush and uh from search.
Obviously, that's incrediblyimportant.
Um, but tell us a little bitabout your background as a
growth marketer and whatactually brought you into this

(06:09):
space specifically and the rolewith Olafly that you've joined
in the last year.

SPEAKER_00 (06:13):
Uh actually, I previously working, uh I was
working as a marketingconsultant.
So we're doing a lot ofmarketing ourselves.
And I was working in the SEOspace as well.
Uh, worked with one of our uhclients down in Australia.
And with SEO, we were findingthat it's difficult to expand
and to raise brand awareness.
And this is where uh I sort ofcrossed over into performance

(06:35):
and brand, where we set upevents, innovation events that
was both increasing brand share,um, improving brand recognition
and um improving how peoplethought about the brand, as well
as conversion.
So that's something that I'vealways been aware of being
coming from sort of an SEOperspective.
But before that as well, I'vealso worked in SaaS.

(06:56):
And in SAS, we were selling uhsoftware as a service in the SEO
industry, and it's also about uhperformance.
So, where can you uh see thebiggest growth?
Where can you help your clientsthe most to solve that problem
that they are looking from yourplatform?
As we know, there's lots ofplatforms out there in the
market.
So uh for me, uh growth hasalways I was supposed to always

(07:20):
been a factor of um my career,probably because I started in
sales.
So it's always had marketingwith a okay, what was the result
of that, which now people putunder the umbrella uh
performance marketing.

SPEAKER_02 (07:34):
Right.
Well, and that's why I wanted toask you about your role today,
because a lot of people aren'tnecessarily familiar with the
growth marketing manager role.
Anyone in marketing certainlyis, and a lot of organizations
have someone that is, you know,overseeing their growth
strategy.
And as you pointed out, paid orperformance marketing is one
component of that.
But when I look at marketing andI often speak about owned,
earned, and paid.

(07:54):
And obviously, owned channelsare incredibly important as are
earned.
And really, as a growthmarketer, you want to get
wherever the growth is gonna uhcome from, and also at what
effective cost to be able togrow the business.
And the one thing I find reallyexciting about seeing Olaflies
marketing everywhere is that um,you know, on planes and
obviously part of our podcastand um online and then even in

(08:16):
emails from partners.
So, like, you know, the thenumber of touch points you need
as a marketer to get someoneover the line, because it often
takes five or six touch points,not just one Google search ad.
People are seeing Olafly in anumber of places, they're
starting to hear the name,they're starting to understand
the brand.
And then all of a sudden theythink to themselves on their
next trip, wait a second, Ishould give this a try.

(08:38):
And then they discover it andthey're delighted by it, and
then they just become acustomer.
And then obviously then you'reon a new trajectory, which is
managing lifetime customer valueand trying to keep them part of
uh Olafly.
But tell us a little bit aboutyour role day-to-day, like as a
growth marketing manager atOlafly, a fast growing company
in the travel tech space.
Tell us a little bit about whatyour day-to-day role looks like.

SPEAKER_00 (08:58):
So I work across the performance and the brand team,
identify opportunities where wecan uh be more efficient uh or
maximize, you know, maximize ourperformance.
And so I work very closely withthe different uh the different
teams in performance.
We obviously work with, youknow, fate media, we work in the
SEO field, and it's just aboutum making sure that we're all

(09:19):
aligned, making sure thatthere's transparency and that
you know deadlines are being metand improving transparency
across the teams becausesometimes we can all be
operating silos and not bealways aware of what the other
team is doing, which we whichcan also positively impact us.
So, in a role, I mean, every dayis sort of a different, you

(09:40):
know, we're working a lot ofdifferent campaigns, but it's
about coordinating and andmanaging the different campaigns
that we have to have maximumimpact.

SPEAKER_02 (09:48):
Well, one of the things I also find interesting
about your role and what I'veseen in hiring marketing leaders
into travel brands, uhoftentimes people don't have
travel industry experience.
And I look to see what they'vebeen successful selling online
before.
And one of my best hires everwas someone that came across
from selling printer ink online.

(10:10):
Um, and my view, if you can sellprinter ink online, you can sell
travel.
Um, and he was an amazingperformance marketer and really
knew how to optimize thedifferent channels, and he loved
his new role in travel and hestayed in travel ever since.
And for me, that's one of thethings I I love about this
industry is that you knowsomeone may have honed their
skills in another space, andthose skills are directly
transferable.

(10:30):
And if you love travel, it'sobviously an exciting industry
to be in, uh, industry I love,and obviously you do as well,
especially when you've traveledextensively and you know you get
to do something that's directlyconnected to your experience,
you know, personally andprofessionally, living in
different places, understandingdifferent cultures.
Um, but I want to talk aboutthis category now, because I
think this is a category that isstill new, even though it's been

(10:51):
around for several years.
Most people are still wrappingtheir heads around how their
smartphones can utilize eSIMsand how eSIMs work.
And most people are are familiarwith getting a SIM card when
they're getting their phoneactivated.
Uh, but you see more and moretravelers that are arriving in
destination, buying eSIMs, orideally before traveling with an
eSIM.
So just to make sure we bringour entire audience along on the

(11:14):
journey with us, would you giveus a bit of an overview of what
eSIMs actually are?
So for someone who is uh uh youknow never heard of eSIM before
and are not quite clear on whatOldafly does.

SPEAKER_00 (11:27):
Yeah, sure.
Well, an eSIM basically is a simwithin your phone operating
system, within your phone.
Um, the newer phones obviouslyhave it.
So those with an older phone,perhaps more than five or six
years old, uh maybe those are onwhat we call a SIM-only plan,
uh, not a contract phone, maynot have it.
You can always do a test.

(11:47):
Um, you go into Old Fine, youcan see if your phone is
compatible.
And what it does is that whenyou go abroad, uh you then can
activate, well, you activate iton arrival.
And then what it means is you'reactivating the eSIM there and
not using roaming.
So most companies do charge aroaming fee depending on the
country you're in or the countryof your phone.

(12:09):
Um, they can charge you quite ahigh amount, and then you get
back and you realize you've gota massive phone bill.
So with having the e-sim andallows you to actually avoid
these high roaming costs.

SPEAKER_02 (12:21):
Yeah, I always find it fascinating with travel and
technology that there is uh amoment in time when technology
and the consumer experience.
I often talk about technologyand marketing and making sure
that from a technology point ofview, you don't get too far
ahead of the consumer.
So the consumer understands thethe benefits of the technology.
And but there's a certain timeand place where all of a sudden
the technology gets to a certainpoint that changes consumer

(12:43):
behavior.
And then the example I justwanted to share, because I'm
sure many people have been inthis situation, when you come
back from your trip, you know,I'm Canadian, I'm based in
Toronto, but I travel half thetime.
And one of our big foamproviders here is a company
called Rogers.
There's only a few beingCanadian.
And so I had traveled toAustralia and I had bought what
I thought was the appropriatephone plan with the right data

(13:03):
uh usage.
And um, I came back to a$1,500bill.
And I was shocked, I was angry,and I was like, and I ended up
negotiating for half of thatcost.
But it really turned me againstusing the phone provider because
they have seen this as a reallyan opportunity to take advantage
of their customers when theytravel internationally, to the
point where companies likeOlafly coming along have forced

(13:25):
these uh large cell companies toreevaluate their pricing
policies to try and comeanywhere close being competitive
and have a fixed daily rate.
But it's still a lot oftravelers like myself uh feel
burned from those experiences.
And you see so many travelersthey're just like will say to
other travelers, oh my God, youneed to use e-sim.

(13:46):
And people start to panic.
What does it mean for my phonenumber?
And like if I switch over to aneSIM.
So tell us a little bit aboutthat, like some of those initial
concerns that you hear frompeople and those pain points,
because I want to get those kindof addressed early and out of
the way, because as I quicklydiscovered, it's super easy,
it's quick to do, um, it's verylow risk.
Um, but you need to be willingto just wrap your head around

(14:07):
what it means.
If you so t just to finish offon that point, you know, uh at
what stage is someone availableto use eSIMs based on their
phones?
And I know a lot of the phonesnow have moved to eSIMs, like
it's now even like this, right?
So tell us a little bit aboutsome of the pain points and uh
what you'd recommend forcustomers just to be aware of.

SPEAKER_00 (14:25):
Okay, so first of all, really, uh as I mentioned
like earlier, what we recommendis just to have a look and see
do you have an eSIM?
So you can check that going toyour settings.
Now, in terms of the technologythat you mentioned earlier, if
you're not that technologysavvy, you can always go to your
local phone store and find out,or you can also um ask on Olifly
themselves as well.
There's also we have a lot ofinformation on our blog as well,

(14:47):
and you can actually enter ourfrequently asked questions and
you can say, is my phonecompatible with an eSIM?
So what happened in the past,and um I sympathized for your
bill, my bill was never as muchas that.
I was two days in France forreceiving and sending voice
messages and calls.
It was a hundred pounds, butthis was uh 15 years ago, which
is still quite a lot in thosedays.

(15:08):
So what happened there, and inyour case, is that you were
using your SIM.
So your country was then havingto pay that connection to you're
in Australia to pay thatconnection to rent that line in
Australia if you're usingTelstra or whatever network that
was.
Whereas what happens with theOlifly is that it's an eSIM and
it replaces the need for aphysical SYN.

(15:29):
So it's not actually using,let's say I'm in London and I'm
using my photophone.
Uh I'm using my photophonephone.
Yeah, I'm going to um Germany,so outside of the well, it's in
the U UK, it's outside of theEU, unfortunately.
Um, and I then want to actuallyuse uh data, right?
Because I don't, I'm not gonnabe connected to a Wi-Fi.

(15:52):
So what it is is I then get aneSIM that allows me to use that
mobile data, which is what Iwould be doing with my
photophone.
But because it's with an eSIMand I've purchased this plan via
with Olifly, I'm now paid forthat.
And we have unlimited data.
So I can use my data, and thenobviously when I maybe go to my

(16:12):
hotel or something like that,and I want to use Wi-Fi, of
course I can connect to theWi-Fi.
But we all know many times thethe maybe the Wi-Fi in the hotel
is not the best, and you'rehaving your you're gonna have
your data with you.
So buying at an eSIM allows youto actually, it's just that
you're having a, I suppose, arelationship with that teleco
provider in that country.

(16:32):
You you don't need to uh worryabout roaming costs because
you're actually within you'veactually bought that eSIM for
your country.
And also when people are askingabout questions, um you would
ask olifline.
So when you're buying it, um youcan ask some questions.
It's there's 24-7 support aswell, around the clock customer

(16:53):
service.
So we've got um a lot of peoplethere ready to answer your
questions.
And you can also uh top up uhyour eSIM as well as needed.
So you have a limited data, butreally in terms of uh I think
some of what you mentioned, likeyou know, the fear, um just
contact Olafly, have thequestions answered.

(17:14):
If you're unsure about thetechnology part, go to a phone
provider or you can also look atYouTube as well.
They have a lot of answers thereabout say how to use my eSIM,
but you can also look at Olifly.
We have a lot of information andfrequently asked questions, how
to install your eSIM, whatyou're needed.
All you need is just do thevesearch before um by your by

(17:36):
your eSIM plan and then activateit when you're um when you're at
your destination.

SPEAKER_02 (17:41):
That's great.
Thank you for sharing thosedetails.
I know that's going to behelpful for many of our
listeners, a lot of traveladvisors who are encouraging
their guests as well to get aneSIM for their trip.
And that's exactly the use casewith a company like Nexus Tours,
promoting their partnership withOlafly in all of their emails to
make sure I know you guys do alot of work with uh partners.
Um, and we'll talk about that intime as well.

(18:03):
But I think one of the thingsthat I wanted to get into right
away in terms of how youactually market a product that
is in a category that people areonly starting to familiarize
themselves with.
And one of the things that stoodout to me, and one of the
reasons I was looking forward toworking with Olafly and your
team and looking forward to thisspotlight episode in particular,
is because this is a hugeuntapped market.

(18:24):
And I've seen no shortage ofcompanies, and obviously you
have a number of competitorsthat are jumping into this space
because there's a hugeaddressable market.
It's more than 400 milliontravelers traveling globally.
They need to stay connected,they all have smartphones, and
they don't want to stay withtheir existing phone plan
provider for uh a host ofreasons.
And so they are open to theopportunity, but clearly you

(18:48):
need to get the message in frontof them and make sure that they
understand the proposition andthey actually choose Olafly over
anything else in themarketplace.
And this is the part that I findso fascinating as a marketer and
someone that is, you know, inthe travel space specifically to
try and help educate customerson what is essentially a new
category.
So when I see differentcompanies getting funding in the

(19:09):
eSIM space, it you know, ittells me obviously there's a
huge amount of investor appetitegiven the size of this category
and the potential for growth.
But the reality is when thathappens, there's only a few
companies that are going to getout uh and further ahead.
So a number of those companieswill fade away or some of them
will be acquired.
There'll be some consolidationin the marketplace.
But Olafly has reallyestablished themselves as a

(19:31):
market leader in a category thatis still in its relative
infancy.
I know you guys have growndramatically and the team has
expanded considerably over thelast few years.
But as a growth marketingmanager, this is what I was
really keen to ask you aroundhow you actually market
something that people they don'tnecessarily realize there's a
need for it.
Um, I've seen your marketing andI'm familiar with the messaging,

(19:54):
of course, but I would love ifyou wouldn't mind sharing from a
strategic point of view how youguys approach marketing this
category.

SPEAKER_00 (20:01):
Yeah, thank you.
Very good point.
Well, we're fortunate to be inthis position since uh 2018, but
you're right, it is a newcategory.
But we always say that we don'tsell just easy, but uh we sell
the peace of mind to travelers.
So it's basically freeing fromfreeing freeing them from the
stress, you know, of landing inyour country and not having

(20:22):
access to internet, so nothaving access to obviously map,
Uber, or just basically how toget themselves to their their
next destination.
And you know, back to your otherquestion before about you know
being technical, you know, whatwe would what we want to do is
we we help people to sort of umunderstand then the technology,

(20:43):
but also trusting that it works.
So we we focus on also how itfeels to use it.
Um as I mentioned, we got the24-7 uh customer support.
We are also uh active.
Um if you come onto the website,you can chat uh to our to our
team and anybody can answer yourquestions.
So we simplify the experience insomething into something really,

(21:06):
really clear.
You know, so you buy it beforeyour trip, you buy it before the
trip, um when you arrive andyou're connected, you can then
activate it.
And then you know it makes itmuch easier, you don't have any
stress, and then you can get toyour destination, having that
peace of mind to enjoy yourenjoy being and your and your

(21:28):
new new location.

SPEAKER_02 (21:29):
Cool.
And so the takeaway there forme, when I've seen your
messaging, is it is very it's uhyour branding and the messaging
is uh very playful and very, youknow, it it definitely connects
to people being on holiday,especially and that's why it was
a perfect addition to our Sunholidays, because I've when I

(21:49):
see the marketing, it's you knowwhen people are looking forward
to having a trip and all thatexcitement and enthusiasm, your
branding matches that, but italso highlights the global
nature, which is one of thethings.
Is unique about uh Olafly aswell, because one of the
frustrations people have is thenumber of destinations.
Now you guys have more than 200destinations.
It's also unlimited plans.
And so one of the things Ialways like about marketing

(22:11):
where it addresses the painpoints, because you are actually
now giving the unique sellingpropositions about why Olafly
over your competition.
So it's one thing to educatethem about e-sims.
And then once they actuallystart to understand e-sims, it's
now about the simplicity andalso how easy it is to get set
up.
And then the coverage that youhave.

(22:32):
I think it's more than you knowuh the 200 destinations, the
whole idea of like stayingconnected anywhere, anytime.
For me, it's like there's asimplicity in the messaging that
uh that is actually difficult asa marketer often to get to
because there's so many thingsyou want to say.
But if you're just like globalcoverage, total flexibility,
works on any device hassle-free,it's just like, and would you

(22:53):
like to buy one?
The answer should be yes.
So um that makes it easier foryou as a as a marketer to then
apply that messaging to allthese different channels.
Is that right?

SPEAKER_00 (23:01):
That's correct.
Yeah.
I mean, the more the market isbecoming more and more crowded,
and many players are competingon price or technical features.
At Olifly, we differentiate byfocusing on the experience, you
know, the experience and thefeeling that we deliver, which
is that peace of mind.
So we are available, as youmentioned, in over 200
destinations.

(23:22):
We have unlimited data.
We have uh 24-7 customer supportin more than 18 languages as
well.
So we are allowing, we have theopportunity for people wherever
they are to get in touch with usand ask us questions.
Um, people choose the optionthat feels more reliable, more
simple, and trusted.
Uh, and that's what we focus on.

(23:43):
Um, and that's where we focusthe the Olafly brand.

SPEAKER_02 (23:47):
Well, one of the things I wanted to ask you as
well, because given that you areum, you know, a well-experienced
marketer and have worked indifferent companies and have the
perspective that that brings,one of the things that often
comes up in marketing is whetheryou're building a brand or
you're building a category.
And the reality is that you aredoing both.
And I'll just share with ourlisteners probably a good
example of that is Viking RiverCruises.

(24:09):
When Viking really entered themarketplace and started doing
their advertising, particularlyfor American listeners on PBS.
This was a huge breakthrough forViking and for Downton Abbey.
If you used to watch DowntonAbbey on PBS, that was a huge
breakthrough for Viking andtheir marketing, even though
there was no rivers near DowntonAbbey.
They used to show Downton Abbeyand then these beautiful river

(24:29):
cruise ships.
And again, that's the brillianceI find in marketing.
Is like, if you like theexperience of Downton Abbey, you
are gonna love going on a Vikinguh river cruise.
But the thing that Viking did soeffectively is they marketed
river cruising and they expandedthe category.
And so every time there was aViking ad out in the marketing
place, people were discoveringriver cruise and it benefited

(24:49):
the category.
And I often talk about this inthe adventure travel space is
that when you look at companieslike Intrepid, A G Adventures,
and all these companies that aregrowing very substantially, the
category is growing.
It's not a zero-sum game, it'sthis blue ocean strategy.
And I think that's an excitingtime to be building a category
and building a brand in thatcategory.
And so I just wanted to ask youthat specific question.

(25:10):
Uh, you know, when you're tryingto do both, and you mentioned
the market is getting uh moresaturated, uh, how do you go
about building both?
And how are you now likelyleaning more into the brand and
what differentiates it fromother eSIM providers?

SPEAKER_00 (25:24):
Yeah, that's a very good question.
So I think it's uh somethingthat a lot of companies uh come
across where, you know, um, doyou build a brand or do you
build a category?
So we have built both.
Um at the beginning, we didstart by building a category.
Our founders decided to godigital when it was not known at
all.
So this is entering a you know anew space or relatively unknown

(25:46):
space.
Um and there is there is stillthe need to educate um people on
the use of e-sims.
You know, we asked the question,you asked the question today.
Um, there's still a lot ofpeople that don't know about
eSIMs just for maybe they arejust not aware of it.
So there's still the educationpiece uh that we are doing.
But now um it's become a littlebit more saturated.

(26:08):
So we need to build the brand atthe same time.
So as I mentioned, we'rebuilding a brand that um that is
about peace of mind.
We defrane to ourselves fromother brands by not just selling
like the eSIM, but it's thatpeace of mind.
So having the trust that peoplecan feel uh comfortable um when
they arrive at their destinationto then be able to use

(26:29):
Olaflight.
It's easy.
We have great excellent support.
We have a lot of information onour website around, you know,
what is an eSIM, how to install.
You can test if your phone iscompatible or not before you go
down and you purchase it.
And as I mentioned, we have 24-7supports.
The people there are are reallyquick to come back to you.

(26:51):
I actually bought an eSIM and Ididn't tell anyone that I worked
at Olafly, and I was reallysurprised by how quick everybody
was uh how that my contact atthe customer circle was coming
back to me because I wasactually in Brazil and uh there
wasn't a lot of coverage, andthey really helped me to be able
to connect and uh be able to usethe eSIM.

SPEAKER_02 (27:10):
Well, and I think that's where you know the the
peace of mind for sure as atraveler is ultimately uh what
you're looking for.
So you can just either enjoyyour holiday or know that you're
gonna have like a frictionlessbusiness trip.
And those two, you know,appealing to business travelers
and leisure travelers, they'reboth travelers and they both
have similar motivations and adesire to be connected.
The most important thing forsure in that messaging and the

(27:32):
peace of mind is that 24-7support.
And given that you have, youknow, a product that has some
level of that can feel technicaland simplifying it with the
messaging like we've discussed.
Um, the other thing I wanted toask you as a marketer is what
has actually unlocked the mostamount of growth for Olafly?
Because I see your marketing inall these different places, and

(27:55):
uh, but I'm I'm keen to know,you know, and I I say this when
I I uh fully recognize wheneverI'm working with my advisory
clients as well, is that younever want to be a one-trick
horse.
You never want to.
And I know you know this fromyour background with you know,
you rely heavily on SEO, andnext thing you know, the
algorithm changes.
You know, you're bidding heavilyon SEM.
Next thing you know, you've gota lot of competition and all
your prices are driven up.
And so you you know, you'reconstantly having to find new

(28:18):
ways to grow.
Um but I'm very keen to knowwhat has been either kind of the
biggest unlock in your Olaflygrowth strategy or what have
been kind of the most compellingreturns on uh your marketing
investment that uh would standout to our listeners.
Where are you seeing the biggestbenefit?

SPEAKER_00 (28:34):
So the biggest benefit that we have seen with
the biggest marketing unlock isuh content creators, content
creators telling our stories.
It has been the impact.
Yeah, it has been the impact ofinfluencers.
And and this goes back to trust,you know, because these people
are actually using the productas well and they're showing how
they're using it.
So hence it's also a bit of aneducation piece too.

(28:54):
So content creators telling ourstory has had our um been sort
of the biggest uh marketingunlock for us.

SPEAKER_02 (29:01):
Well, it's interesting you mentioned that
because uh we did an episode atSocial is the New SEO and with
at hotels who have currentlythey've rebranded, they've been
a great success story.
That episode actually inspired anumber of companies to make it
required listening, includingTravis Pittman and the team over
at Tour Radar.
And we recorded an episode tohighlight Tour Radar's uh
embracing the uh creatoreconomy, and they've made a big

(29:25):
shift.
They created a million-dollarmarketing fund just to work with
creators.
And speaking to Travis againrecently, it is uh the biggest
success story in their marketingin the last year, is really
embracing content creators.
And so I find this reallyfascinating because it clearly
aligns with the shift that we'reseeing where consumers are
spending their time, wherethey're getting their
information.
And so tell us a little bit moreabout that because I'm assuming

(29:47):
that this was intentional fromthe beginning, that you guys
decided to go down the path oftravel creators, or were you
starting to dabble in the space,seeing such a great return that
you kind of went moreaggressively to market towards
content creators?

SPEAKER_00 (29:59):
I believe, you know, we've all seen a big change kind
of towards uh content creatorsor user-generated content.
You know, we've seen that in theSEO space as well.
Uh, and also now we're seeingthis with um content creators.
I mean, back in the day it wasuh Facebook.
They were a big or or bloggers,a lot of people call them
bloggers, and now we're seeingthem as content creators, and

(30:20):
also we have platforms such asTikTok and Instagram, which
weren't around a few years ago.
For us, um, it's always beensort of intentional um that
we're working with travelcreators because we always say
it's more credible if someoneelse, you know, is talking uh
about us, is is using our brandthan us talking about it

(30:40):
ourselves.
It's about real users who areactually there, you know,
traveling.
Um they're using the product andthey show that it works.
And that authenticity, it buildsmuch more trust than any brand
messaging.
And I believe that's whycustomers like like content
creators because, oh, thatperson's been using it and uh I
trust them, I believe in whatthey're doing.
Um, because content creators,you know, they're actually real

(31:03):
users as well.

SPEAKER_02 (31:04):
Well, and you bring up an interesting point there
with content creators, becauseone of the challenges that I
have seen uh clients have and uhvarious travel companies that
I've worked with in is trackingand being able to measure the
because it's one thing to havebrand awareness, another thing
to make sure that you track itproperly.
I know a great example of thatis a company called State 22,
based in Montreal.

(31:24):
I think uh many of our listenersmay be familiar with Andrew
Lockhead and the team.
They've just raised like$120million.
And I've been close to theirbusiness for the last couple of
years, and they literally, theirwhole business model is
empowering content creators tobe able to have widgets on their
blogs and on their socialchannels that will now allow
them to directly book uhproducts, hotels being a good

(31:46):
example.
A lot of that's a big source oftheir revenue is booking
accommodation throughinfluencers.
And it just shows just how muchgrowth there is working with
content creators.
And one other stat I'll justshare with all of our listeners,
too, that hopefully you findinteresting, I saw a keynote
from a really terrific speakernamed Doug Shapiro in New York
City a couple of months ago atthe uh Trav Media Conference.

(32:07):
And one of the things hehighlighted, and I shared this
with Travis Pittman, given hisfocus on content creators, is
that right now 90% of therevenue for content goes to the
major studios, only 10% tocontent creators.
And the reality is that 70% ofthe content that consumed is
studio, 30% is content creators.
And obviously, one of the bigshifts that we're seeing is the
younger generation.

(32:27):
So that 70% of people that arewatching studio created content
is overwhelmingly, you know, 50plus.
And the younger generations areembracing, like they're not
watching studio produced contentas much.
They're listening to podcasts,they are uh very active on all
their social channels andwatching short videos.
And so these content creatorsare tech technically right now

(32:48):
under-indexing on the revenuethey generate, but they're have
an outsized benefit.
So for me, I actually what uhthat alerted me to is that this
category is still due forsignificant growth over the next
few years.
So if you're hearing companiesthat are embracing content uh
creator marketing today, it'sactually this market can 3x, 5x
uh over the next several years.

(33:09):
So you're clearly tapped intosomething, but from a conversion
point of view, how are youmaking sure that it is leading
to people purchasing plans?

SPEAKER_00 (33:17):
When you go to when you think about conversions with
content creators, uh I would sayyou have to think about, okay,
what's sort of your end result?
What are your KPIs?
Are you measuring in terms of uhmore traffic to your website?
Or are you measuring in terms ofuh and in terms of traffic you
can say organic, direct, umreferral?
Uh are you actually seeing thatyou're getting an increase in um

(33:42):
traffic or sorry, um conversionsusing a Pacific code, you know,
when you've given them out to uhfor for a certain campaign.
So it really depends on thoseKPIs that you said at the
beginning because contentcreators can be um a very uh
effective uh way to promote yourbrand.
And you can have that measuredunder sort of, as I said, uh

(34:03):
more sort of brand awareness.
So brand awareness is notnecessarily conversions, or you
can have that against uhperformance.
So that would be in terms of uhperhaps uh conversions for a
particular product, uh, or itcould actually be conversions
for, you know, more peoplesigning up to a Pacific
newsletter, or you know, forexample, you're running your
show, more people are signing upuh and listening to your show.

(34:24):
So really it depends sort of onthe KPIs that you set at the
beginning for how you want tomeasure the impact of the the
work you're doing with aspecific content creator.

SPEAKER_02 (34:33):
Oh, it's really interesting.
I mean, that this is whereunderstanding consumer behavior
is incredibly important as amarketer.
So knowing these are the, youknow, making sure your brand is
relevant on the channels thatpeople are spending their time.
This is the part that alwaysamazes me.
Um, how many marketers sometimesoften lose sight of that.
And it's, you know, and it'soften because you're trying to
manage so many channels and youget more sophisticated at one

(34:56):
channel and the audience moves.
But the reality is we alwaysneed to be making sure that
we're, you know, we're makingour brand relevant.
And so looking at customerbehavior, especially as it
relates to travel, I'm keen toask you how you are tapping into
looking at customer behavior andtrying to figure out where and
when to best position the Olaflymessage.
And I I find the whole travelerjourney quite fascinating

(35:18):
because clearly there's a lot ofplanning involved, and like, you
know, depending on the stages ofum that you look at there's
either four stages of travel orfive stages of travel, but um
however you want to break itdown, there's obviously the
pre-trip, the researchexperience, there's the booking
phase, there's the travelingphase, and then there's the
returning phase, and like, youknow, uh to simplify it.
Um so when people are trying tomake a decision before they go,

(35:41):
or when they are actuallybooking, so the difference of
that, of course, is that umpeople learning as they're doing
their research, they need tomake sure they have an eSIM, or
they're at the point of bookingand they're being reminded, or
people are traveling, arrivingin destination and saying, wait
a second.
So obviously there's multipletouch points there for ways for
you to get your message in frontof them.
I'd love to hear just from youryou obviously you have access to

(36:03):
a lot of data.
Um, in the last few years, howhave you seen some of the
traveler behavior change as itspecifically relates to being
connected on holiday?
Because one of the things thatwe heard about a few years ago
was this desire for everyone tobe disconnected and have a
digital detox.
And the reality is that so fewpeople actually do that or even

(36:24):
want to do that.
I'd love to hear from the databecause it's one thing for
people to say, I'm gonna have adigital detox, and the reality
is they're still using theirphone all the time.
Maybe they're just having adigital detox from their work
email, um, but they're still onTikTok.
So tell us a little bit aboutthe data you're seeing from
traveler behavior and how that'schanged in the last few years.

SPEAKER_00 (36:41):
Yeah, well, actually, we had the Olafly uh
traveling eastern report thatwent, we made that in 2025.
We'll be uh updating that, ofcourse.
We discovered that actually just3% of travelers go offline when
they travel.
People expect to be connectedall the time from the moment
they land.
And back to your point about umdisconnecting, I think a lot of

(37:01):
people want to disconnect fromwork, but we many people don't
live near their family andfriends.
Um, so they want to beconnected.
And having that connection isseen as a good thing.
Uh, it also helps with obviouslynavigating to the new place that
they're going to, you know, thelocal restaurant or local
attraction.
So having connectivity is very,very important.

(37:24):
Um people really seeconnectivity as just as
important as, you know, booking,booking your flight, booking
their hotel.
So it's extremely important forfor all users.
And as I said, we found thatjust 3% of these travelers
actually go offline when theytravel.
Interesting.

SPEAKER_02 (37:42):
Yeah, and that's that's this is where what people
will say or what they'll reportback versus what they actually
do.
And that's why it's alwaysinteresting looking at the data.
The other thing I was keen toactually know is the what we
refer to often as personas inthe marketing space, like
customer profiles.
You know, what does a typicalcustomer look like for Olafly?
How do you segment your travelerprofiles?

(38:05):
Are you uh especially as itrelates to business travelers,
leisure travelers, or peoplethat are digital nomads?
Um yeah, tell us a little bitabout where your core customer
base is and where you're seeingthe growth.

SPEAKER_00 (38:16):
Well, what we have is um so digital nomads and the
long-stage travelers, they arethey are a core growth segment
for us.
We actually have a particularproduct for them.
They're called Olafly Plans, andthis is where they are actually
the main users there.
And the product is based on umhaving a monthly plan.
So it's designed for people whostay longer in a destination and

(38:37):
they need more stable andcontinuous connection without
having to worry about, you know,changing eSIMs every time they
move.
It's it's a solution that'sreally adaptable for them
because they're not justtraveling for a few days, as we
mentioned.
They're they're traveling for,you know, weeks or months at a
time and they're working andliving abroad.
So uh having that connectivityis so important.

(38:58):
Um, it's essential really fortheir day-to-day trip because
they are not just, I'm onholiday.
Maybe they might be on holidayfor a few days, but with the
rise of some from some countriesdigital nomads, they can
actually make the most of theweekends and actually go travel
somewhere else, like say withinEurope, um, you know, you're
it's much closer to to seedifferent countries than, for

(39:20):
example, the US, and they can beworking um and then during the
week and then uh traveling onthe weekend.
So really having uh the productall the flight finance is a lot
more flexible for this group offor this uh segment.

SPEAKER_02 (39:33):
Really interesting.
And I well, so on the digitalnomads and the long stay, you
mentioned monthly, but you theuh myself is I've backpacked for
three months or six months, andso you know, for me I'm familiar
with what, especially working atLonely Planet, what a digital
nomad looks like.
But just for our listeners, whatwhen you say digital nomad or
long stay, what sort of durationare you typically uh talking

(39:54):
about?
What is it three months, sixmonths?

SPEAKER_00 (39:56):
No, I mean a digital nomad is really um someone that
is going to be probably awayfrom their home country probably
for more than two or threeweeks.
So you can look at the with theall-of-flight plans, it's per
monthly subscription.
So it works out as um as youhaving that long and continuous
um uh internet connection forthat time.

(40:17):
Whereas, you know, when you haveESIM for shorter trips, you
know, it might just be a week orit could be like 10 days.
But all-of-flight plans isreally for those that can be
depending on so what is adigital nomad?
Some companies allow their theirstaff to be a digital nomad for
up to three months.
And that's the same with many, Iwould say, legal requirements.
So many company people can stay,depending on their visa, in a

(40:41):
country for three months.
In other countries, they canstay uh no more than six months
uh if they don't want to changetheir tax residency.

SPEAKER_02 (40:49):
Yeah, I love the life of a digital nomad.
It's something that I have hadthe experience, and it's like my
preferred state of being in manyways.
And I think many of ourlisteners might know that.
And a lot of our listeners aredigital nomads.
That definitely speaks to them,like the lifestyle flexibility.
The place that I was mostrecently when I was in Columbia
and uh Medellin is a is full ofdigital nomads to the point that

(41:10):
it's actually a bit of an issuefor some of the locals, but you
can live incredibly well therefor a thousand US dollars a
month.
Um, and that is like a place tolive and going out to eat all
the time, and like, you know,and so there are pockets around
the world, and oftentimes it canbe obviously for the benefit of
local community to bring uhpeople in and lift up
communities and bring uh moretravel dollars in, provided it's

(41:31):
done the right way.
But to me, when I think ofdigital nomads, I think of
seeing all the uh the people inthe cafes and the restaurants uh
in in Medagene.
And it just made me think aboutuh the types of destinations
where you're seeing the most uhuh data, because I would think
there'd be obviously there'd bea connection, you guys,
especially running reports, youcould actually see where the

(41:51):
digital nomads are and wherethey're spending their time.
Uh so tell us, I guess, whereyou're seeing the strongest
demand for uh the eSIMsolutions.
I'm sure Europe is stillobviously going to be very
popular or places like Japan forpeople on holiday.
But yeah, what are the bigtrending destinations in 2026?

SPEAKER_00 (42:09):
We see um a very strong demand across yes, uh
Europe, the US, uh, Japan,Mexico.
Um, you know, but this is reallyrelative because it depends
really on the country thetraveler is coming from, and of
course their their passport, youknow, where where can they or
can they not go?
Um so what is instead of lookingat the fixed or trending

(42:31):
destinations, what we see isthat demand shifts depending on
the market, the season, and andwhere people are traveling from.

SPEAKER_02 (42:37):
And so along with that, this is also a big change,
is that you know, in thosedigital monomads, we used to try
and reach out to them when I wasat Lonely Planet in an early
internet world, and we would tryand run focus groups and we
would meet up with travelers inthose uh destinations, and we
would buy them rounds of drinksand learn more information about
how they're using travel guides.

(42:58):
And these are literally printeduh travel guides.
And so, um, which I still love.
I th I think there is umsomething to be said for that
era of travel, but nevertheless,there's so many benefits to the
era that we live in now to bedigitally connected.
How how do you see that for thetravelers that you are working
with?
I mean, clearly it's moved fromnice to have to non-negotiable,

(43:19):
but you know, given you've hadexperience in this industry for
a number of years in the lastfive years, how would you say
it's how would you say it's it'schanged?

SPEAKER_00 (43:28):
It's uh that's quite a difficult question in terms of
I mean, it's all it's changedquite considerably, you know, at
the moment.
Like connectivity is just it'sjust a must really now.
It's not an option anymore.
So for us, it's uh people are asI said before, it's not just
like okay, maybe it might benice to have sort of uh it's
it's as important as bookingyour flight, really, uh and

(43:48):
booking sort of your hotel room.
So um it's just it's just thethe the thing that people need
when they when they travelbecause it's also about safety
as well, you know, once you'reconnected you can also get
access to your maps, you knowwhere you are, you have more
familiarity around that.
So uh it's important.
I I I think maybe before peoplewere saying, and that's why I

(44:10):
said, oh, that's a difficultstudents have, people were like,
oh, maybe it's not maybe it'sokay.
Maybe I'll be fine.
But now it's like, no, I need todo it and it's okay to want to
be connected.
And it's okay to want to knowwhere am I going, uh, what are
my plans and for the next day oror two.

SPEAKER_02 (44:25):
Well one of the things I'll just add to this has
changed from our vantage pointhaving teenagers and now kids in
first year university is thatyou know we got them phones when
they were 12, which now somepeople will look back and say
that was too early and and umand clearly when it comes to
some of the things we're stilllearning about social media, it
probably was and it's obviouslykind of a big push to you know

(44:45):
16 and above, regardless ofreality is kids want to be
connected and when you get to adestination, the first thing
they want to do is get access tothe Wi-Fi at the hotel.
And now it actually becomes no,I need to be connected at the
airport, on the plane, I needwhen we arrive, it's no longer I
can't wait till I get to thehotel to be reconnected.
I need to be connected theentire time.

(45:07):
So that's one thing I'm sureit's gone from just the parents
having access to like the entirefamily.
Are you seeing those type ofthings like it was just like
family plans or like you knowthe when we traveled last we got
four eSIMs like as opposed tojust one.

SPEAKER_00 (45:22):
We can yes people have been uh by multiplans um
and that is optional of coursewith uh Olafly we want to
encourage people to be travelingin groups um we did a campaign
um previously about you know uhpeople traveling in groups and
uh there was a a sort ofdiscount if they bought a third
eSIM uh in instead of just twoeSIMs so it's very easy within

(45:47):
OnFly to actually purchase moreESIMs uh sort of as a group do
encourage group traveling but wewhat we do is though is just to
have the you know the peace ofmind that they can find out they
can contact us and and find outbefore they fly where how can I
work this ESIM?
Where can I um activate it?
And you were saying about theairport this is you know many

(46:09):
airports do have um Wi-Ficonnection so people can
purchase the ESIM and then theycan activate on arrival.
That arrival does not need to bethe hotel room they just need to
have in uh stable internetconnection so they can do that
at the airport and then booktheir Uber or uh go to the train
station and know where they'regoing because they are connected
because they're using that ESIMdata.

SPEAKER_02 (46:30):
Yeah that's so interesting.
Well let let's let's uh talkabout the future of this
category and this space becauseI've got a couple more questions
I wanted to ask you and they'respecifically along those lines
because as we think about youknow 2030 which is only a few
years away and you know wealways are you know often you
know we we think things aregoing to change more than
they're going to in the shortterm and obviously everyone's

(46:51):
aware of that phrase but thereality is things are changing
quite quickly especially with AIand uh across the board with
technology.
And I do think there's a beautyin the fact that when you do
travel though, it is you knowsometimes the antidote to um
being in in front of our screensand sitting at our desks is that
you're in destination, yoursenses are heightened.
It's one of the reasons I lovethe whole digital nomad

(47:13):
lifestyle is because you feellike you're really living or
feel like you're really alive,but you can still be working,
you can still be productive, butyou can be in a completely new
destination and be stimulated bythat environment.
So I I think there's lots ofbenefits and I just want that's
a a call out to the companiesthat are still embracing that as
more and more people arebringing people back to the
office.
And so when we think about thefuture of this category in

(47:34):
travel marketing one of thethings that stands out to me is
that you know working with OTAsonline travel agencies and some
of the larger players I wouldanticipate that this is going to
become like travel insurance inthe sense that you absolutely
need it.
And so it's going to get bundledinto other travel bookings.
Are you seeing that in your withOlafly with tour operators

(47:57):
adding in eSIM for their guests?
Like how integrated do you seethis being?
Because I I I would have toassume just from my vantage
point that's likely um the neckone of the next phases of growth
for this category.

SPEAKER_00 (48:09):
So for us we we do have partnerships uh we have a
partnerships department and wework with travel agencies so
they can offer connectivity fromthe moment the user buys the
chip because the idea really isthat connectivity becomes part
of the travel experience fromthe beginning and not just an
add-on like you know right atthe end that's something that
you solve later.
So that's where we're um seeingwith our with our partnerships

(48:33):
department.
And I believe it's reflectedreally in the fact that as you
see with with many other wellyou and I are travelers you know
when you're purchasing uh to goover a trip you you don't just
sort of plan to do somethinglater.
Sometimes you you'll plan to tobuy everything the hotel, uh the
insurance, you know, maybe a daytrip as well in your
destinations.
Uh for us, we have thepartnerships department and we

(48:56):
work with these travel agenciesso we can offer this
connectivity from the beginning.

SPEAKER_02 (49:00):
Yeah and I think that's obviously has to be when
you think about the futuregrowth of the business I'm sure
your investors and theexecutives are all thinking
about this is that it's onething to have a high value
client today that is a digitalnomad or someone that's on a
long journey, but someone thatis going to be a regular
traveler and every time they dotravel, they're traveling with
Olafly and it's you know onceyou get that customer, often

(49:21):
you'll have a customer for life.
I mean I know it's the case forme with travel insurance in
particular is that you know yougo back to your provider each
time or you sign up formulti-trip destinations.
And so you get a comfort levelwith the system.
And so each time I'm traveling,I just go back and I can make
sure I get my travel insurancefor that destination.
And um so I think that obviouslyespecially given we have a lot

(49:41):
of travel advisors listening tothis, I definitely encourage you
to explore that because as weknow in the industry, these are
ancillary products that oftencarry uh uh commissions that are
desirable or uh so it'll helpadd to your portfolio of
offerings.
Your customers would bedelighted and it also presents a
new revenue stream for youragency as well.

(50:02):
So definitely explore thatbecause I would think that
that's going to be an ongoingand growing a trend.
The other thing I wanted just tofinish off on is what's next for
Olafly, especially from a brandperspective.
You guys are continuing to gofrom strength to strength and in
your marketing and positioningand your product offering and
I'm really keen to hear what'swhat's ahead for Olafly in 2026.

SPEAKER_00 (50:24):
Thank you for that and thank you also for for
having me on the show today.
So at Olafly we want to continueto bring that peace of mind to
to our customers and to ourtravelers uh as we mentioned
earlier and we've actuallyreleased um a new feature and
this is designed to always haveour customers uh covered it's uh

(50:45):
one gigabyte uh it's an extragigabyte of data uh it's always
on uh one gigabyte of monthly uhbackup data which uh allows
people to be always connected sowhat it means is if you buy an
eSIM for a trip for example uhto US or um you know outside of
your maybe um area where you canonly get um you know coverage uh

(51:09):
we give you that extraadditional one gigabyte for
every it's it comes every monthand you can use that in the 76
destinations forever because wewant you to to to be there and
to be with us for for more thanthat just that one trip.
So it's it's um it's always onuh one gigabyte monthly backup

(51:30):
at at no extra cost.

SPEAKER_02 (51:32):
Wow that's exciting so yeah major things in store
yes very major things so it'sreally to to keep enjoying
always on we we we encourage ourcustomers they they keep their
eSIM installed and um and uh youknow they have this uh one
gigabyte allowance that itrefreshes every day so uh yeah
incredible yeah and I I that'show what I have to imagine is

(51:54):
obviously one of the biggesttrends is not only people
staying connected but peopleneeding uh more bandwidth and uh
so having that one gigabytebackup plan I'm sure is going to
be highly desirable to a lot ofour listeners and and travelers
and being able to make sure thatyou don't if when you when you
have bought that car that thenyou continue to stay on that one

(52:16):
eSIM given that you get thatgigabyte every month.
And um so and ongoing forever.
So that's um yeah that's a verycompelling value proposition and
another big differentiator forOlafly compared to what else is
in the marketplace.
That's uh that's reallyexciting.

SPEAKER_00 (52:32):
Thank you.
And and and also with this withour new product launch what it
means is that you know if youhave like a layover in another
country you still have thatinternet uh connection to text
your family yeah and if you're alight user and you only need one
gigabyte you already have thatwithout um uh paying while maybe
other providers may may chargeyou for that and you know also

(52:55):
in types of in case of emergencyyou know you you may run out um
and you still have theconnection to call you know call
someone that you need.
So it's basically aboutreferring the fact that we're
not just covering you know forthat one trip.
You know, we we want to staywith you and and give you that
peace of mind over time.

SPEAKER_02 (53:13):
Yeah.
Well I know that's one of thechallenges is that people have
different zones and thedifferent coverage on which
countries you're going to and umespecially when you have
connections that all of a suddenthrows in another um unknown for
people.
So it's just really fascinating.
I've learned a lot from ourdiscussion.
I'm obviously you know I'mbullish on Olafly already but um
even more so from our discussiontoday I'm sure many people will

(53:35):
reach out to you uh after thisconversation is there any
specific ways you want people tobe able to reach out to you and
the team obviously we'vementioned the website uh but is
there any uh last calls toaction for ways that people
should connect with you or theteam?

SPEAKER_00 (53:49):
Yes they can follow us on um Instagram and on
LinkedIn and they can connectwith us uh over those channels
as well and um also with if theyhave any questions they can
contact us too and uh I willprovide you with that email
address.

SPEAKER_02 (54:05):
Awesome.
That's great.
Well Joe, it's been a realpleasure meeting you.
Obviously this is the first timewe've connected but it's uh been
a delightful conversation.
Obviously I'm excited for you inthis role and the success of
Olafly and especially this biguh next rollout that you have
planned.
So congrats to you and the teamand I wish you guys every
success in the year ahead and Ilook forward to our continued
partnership and keeping intouch.

SPEAKER_00 (54:26):
Thank you very much Dan for having me and uh I look
forward to to uh hear listeningto the podcast and also
listening to your otherpodcasts.

SPEAKER_02 (54:34):
Thank you.
Yes and just on that note we dohave spotlights that people can
find at traveltrendspodcast.combut if you enjoyed this you can
also find clips and highlightsfrom our conversation today with
Joe on our social channelsInstagram YouTube and LinkedIn
at Travel Trendspodcast anddefinitely for more information
check out Olafly.com H O L A F LY dot com you can check out the

(54:59):
partner section obviously youcan sign up for a plan yourself
you can see some of the casestudies that they've worked with
with partners and I'm as you'veheard throughout this
conversation I'm continuing tohear more and more about Olafly
on my travels so I'm delightedthat we get the privilege to
work together and I definitelyencourage all of our listeners
to check out Olafly learn moreand try it out on your next
trip.

(55:19):
And thanks again to everyone forjoining us on this latest
spotlight episode of TravelTrends.
Until next week safe travels