37: Catherine Prather from the National Tour Association

In this episode of the Traveling Tribes Podcast, host Jeff Gayduk sits down with Catherine Prather, the dynamic representative from the National Tour Association (NTA), to delve into the challenges facing the travel industry. Prather sheds light on the ever-evolving landscape, emphasizing the resilience and adaptability of tour companies amidst global uncertainties.

A highlight of the discussion is the Tourism Cares sustainability program, spearheaded by NTA, aiming to foster responsible tourism practices. Prather shares insights into how the program addresses environmental and social impact concerns, ensuring a more sustainable future for the travel industry.

The episode explores the emergence of innovative tour companies, navigating shifts in consumer preferences and technological advancements. Prather emphasizes the importance of staying ahead of the curve and adapting to the changing demands of travelers.

As the conversation unfolds, listeners gain a sneak peek into upcoming National Tour Association events, providing a glimpse into the exciting developments and networking opportunities within the industry. From tackling sustainability challenges to celebrating the growth of new enterprises, this episode is a comprehensive exploration of the current state and future prospects of the travel industry, presented by an influential figure at the forefront of these dynamic changes.